I have two models a Company and a User the Company has_many :users and the User belongs_to :company. I have a form such as: <%= form_for @company, data: {toggle: :validator}, novalidate: "novalidate", html: {role: :form} do |f| %> company fields Then in there I have <%= f.fields_for :users, @company.users.build do |user_form| %> A bunch of user fields It posts the data with the nested attributes of users_attributes: {"0" => {name: "Chad"}} But it doesn't create the user only the company object. Company Model class Company < ActiveRecord::Base has_many :users, dependent: :destroy has_many :contacts, dependent: :destroy accepts_nested_attributes_for :users accepts_nested_attributes_for :contacts attr_accessor :card_token, :users_attributes before_create :create_company_customer_token before_create :create_admin_user before_destroy :set_deleted_flag validates_presence_of :name, :phone_number private def create_admin_user self.users.first.admin = true end def set_deleted_flag self.deleted = true save users.each do |u| u.destroy end false end def create_company_customer_token begin customer = Stripe::Customer.create(description: "Company: #{self.name}", card: self.card_token, plan: self.plan) self.stripe_customer_id = customer['id'] rescue Stripe::StripeError => e self.errors.add(:stripe_customer_id, "Looks like we are having an issue at the moment, please try again shortly") @logger ||= Rails.logger @logger.error(e) end end end User Model class User < ActiveRecord::Base include Clearance::User has_many :messages belongs_to :company before_destroy :set_deleted_flag after_create :send_welcome_email validates_presence_of :first_name, :last_name validates_uniqueness_of :email, scope: :company_id, conditions: -> { where.not(deleted: true) } def name "#{first_name} #{last_name}" end private def set_deleted_flag self.deleted = true save end def send_welcome_email UserMailer.welcome_email(self).deliver end end