I have a site that currently serves results as example.com/index.php?show=foo and I'd like it to read example.com/show/foo. My understanding is this would make them visible to search engine robots, and it seems a much simpler way to do this than to create a couple hundred html files... I've tried the following .htaccess code: Options +FollowSymLinks RewriteEngine on RewriteRule ^show/(.*)$ index.php?show=$1 [NC,L] No dice. Also tried this, which I found on another stack overflow question: <IfModule mod_rewrite.c> RewriteEngine On RewriteBase / RewriteCond %{REQUEST_FILENAME} !-f RewriteCond %{REQUEST_FILENAME} !-d RewriteRule ^([0-9A-Za-z]+)/?$ /index.php?show=$1 [L] </IfModule> Any ideas on what I'm missing here?