Is there a name for a testing method where you compare a set of very different designs?
- by DVK
"A/B testing" is defined as "a method of marketing testing by which a baseline control sample is compared to a variety of single-variable test samples in order to improve response rates".
The point here, of course, is to know which small single-variable changes are more optimal, with the goal of finding the local optimum.
However, one can also…