Q.: How to get a cellular phone SMS "Long code" for use by U.S. carrier subscribers within U.S.? Background: I'm building a web app that receives queries from/sends answers to cell phones. The app design (and business model) expects to communicate with cell devices via SMS, addressing the web app via an SMS "Long code" (VMN or MSISDN). The mobile phone subscribers will be sending/receiving within the U.S. and using U.S. carriers. Long codes are not available within the U.S. cellular services.