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• Integrating application ad-support - best practice

  - by Jarede

  Considering the review that came out in March: Researchers from Purdue University in collaboration with Microsoft claim that third-party advertising in free smartphone apps can be responsible for as much as 65 percent to 75 percent of an app's energy consumption. Is there a best practice for integrating advert support into mobile applications, so as to not drain user battery too much. When you fire up Angry Birds on your Android phone, the researchers found that the core gaming component only consumes about 18 percent of total app energy. The biggest battery suck comes from the software powering third-party ads and analytics accounting for 45 percent of total app energy, according to the study. Has anyone invoked better ways of keeping away from the "3G Tail", as the report puts it. Is it better/possible to download a large set of adverts that are cached for a few hours, and using them to populate your ad space, to avoid constant use of the wifi/3g radios. Are there any best practices for the inclusion of adverts in mobile apps?

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• Questions to ask a 3rd party API provider

  - by Jarede

  I'm due to meet with a developer/sales person from a new 3rd party resource we're about to start using. The main topic I'll be interested in, is their API as I will be the developer making use of it and explaining it to the rest of the team. What questions would you recommend asking? Things I'm already thinking about are: What happens and how will I be notified when they depreciate a method? Is there ever any downtime? Who will I deal with first when I have API issues?

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• Integrated ads in phone apps - how to avoid wasting battery?

  - by Jarede

  Considering the PCWorld review that came out in March: Free Android Apps Packed with Ads are Major Battery Drains ...Researchers from Purdue University in collaboration with Microsoft claim that third-party advertising in free smartphone apps can be responsible for as much as 65 percent to 75 percent of an app's energy consumption... Is there a best practice for integrating advert support into mobile applications, so as to not drain user battery too much? ...When you fire up Angry Birds on your Android phone, the researchers found that the core gaming component only consumes about 18 percent of total app energy. The biggest battery suck comes from the software powering third-party ads and analytics accounting for 45 percent of total app energy, according to the study... Has anyone invoked better ways of keeping away from the "3G Tail", as the report puts it? Is it better/possible to download a large set of adverts that are cached for a few hours, and using them to populate your ad space, to avoid constant use of the Wi-Fi/3G radios? Are there any best practices for the inclusion of adverts in mobile apps?

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• Htaccess 301 redirect dynamic URL

  - by Jarede

  I don't know a whole lot about .htaccess rules so forgive and help me ask the correct question. Currently I have a .htaccess rule like: RewriteRule ^surveys/(\S+)/directory/(\d+)/(\d+)/entry/(\d+)/?$ directories/index.cfm?sFuseAction=XXX.YYYY.ZZZZ&nDirectoryID=$2&nEntryID=$4&nCategoryID=$3&sDirectory=$1 [NC,L] which I want to do a 301 redirect to: RewriteRule ^(\S+)/directory/(\d+)/(\d+)/entry/(\d+)/?$ directories/index.cfm?sFuseAction=XXX.YYYY.ZZZZ&nDirectoryID=$2&nEntryID=$4&nCategoryID=$3&sDirectory=$1 [NC,L] I'm unsure of the correct syntax to go about making these redirect correctly.

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• How can I work out how many IP addresses there are in a given range?

  - by Jarede

  I'm wondering if there is a formula to work out the amount of IP addresses in a given range. I have a system that takes either a single IP address or a start and and end IP address: A single one might be: 145.16.23.241 A range might be: 145.16.23.122 - 145.16.23.144 The people inputting these aren't technical, nor are they receiving these details from technical people, so suggesting using CIDR notation isn't an answer for me. I want to be able to highlight that when entering a range such as: 122.100.10.12 - 128.10.200.140 it might not actually be a range and rather 2 singular IP addresses since such a range would comprise of x (large number of) IP addresses. Is there a basic formula to help me highlight this?

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