I tried making the following change to my wordpress site to permanently redirect a common link to a new page. I could've -sworn- that this used to work. But it simply does not (at least in WP 3.9). I have had to resort to using a Redirect Plug-In. I'm wondering -why- it doesn't work and if there is a technique which -will- work. I'd prefer to continue to use .htaccess for simplicity. Below is the .htaccess file: # MY CHANGES Redirect 301 http://mysite.com/gigs http://mysite.com/booking/ # BEGIN WordPress <IfModule mod_rewrite.c> RewriteEngine On RewriteBase / RewriteRule ^index\.php$ - [L] RewriteCond %{REQUEST_FILENAME} !-f RewriteCond %{REQUEST_FILENAME} !-d RewriteRule . /index.php [L] </IfModule> Again, it works by using a redirect plug-in inside WP, but there must be a way to force the 'redirection' to occur -before- the URL is passed to the WP engine, right? How is the done?