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• Can you Trust Search?

  - by David Dorf

  An awful lot of referrals to e-commerce sites come from web searches. Retailers rely on search engine optimization (SEO) to correctly position their website so they can be found. Search on "blue jeans" and the results are determined by a semi-secret algorithm -- in my case Levi.com, Banana Republic, and ShopStyle show up. The NY Times recently…

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• Retail CEO Interviews

  - by David Dorf

  Businessweek's 2012 Interview Issue has interviews with three retail CEOs that are worth a quick read.  I copied some excerpts below, but please follow the links to the entire interviews. Ron Johnson, CEO JCPenney Take me through your merchandising. One of the things I learned from Steve [Jobs]—Steve said three times in his life he…

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• Oracle is a Leader again in Gartner’s Magic Quadrant for E-commerce

  - by David Dorf

  Although e-commerce represents only 10% of the typical brick-and-mortar retailer’s sales, that percentage continues to climb.  So it’s no wonder that many retailers are considering the purchase of new e-commerce platforms to provide a commerce experience that keeps customers coming back.  And once again, Oracle and IBM lead the pack,…

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• Reviewing Retail Predictions for 2011

  - by David Dorf

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