OBJECTIVE To build an app that allows the user to search for locations. CURRENT STATE At the moment the locations listed are few, so they are just all presented when landing on the "dealers" page. BACKGROUND Previously there were only about 50 showrooms carrying a product we sell, so a static HTML page was fine. And displays as But the page size grew to about 1500 lines of code after doing this. We have gotten more and need a scalable solution so that we can add many more dealers fast. In other projects, I have previously used MustacheJS and to load in values from a JSON file. I know the ideally this will be an AJAX application. Perhaps I might be better off with database here? Below is what I have in mind so far, and it "works" up to a certain point, but seems not to be anywhere near the most sustainable solution that can be efficiently scaled. HTML <a id="{{state}}"></a> <div> <h4>{{dealer}} : {{city}}, {{state}} {{l_type}}</h4> <div class="{{icon_class}}"> <ul> <li><i class="icon-map-marker"></i></li> <li><i class="icon-phone"></i></li> <li><i class="icon-print"></i></li> </ul> </div> <div class="listingInfo"> <p>{{street}} <br>{{suite}}<br> {{city}}, {{state}} {{zip}}<br> Phone: {{phone}}<br> {{toll_free}}<br> {{fax}} </p> </div> </div> <hr> JSON { "dealers" : [ { "dealer":"Benco Dental", "City":"Denver", "state":"CO", "zip":"80112", "l_type":"Showroom", "icon_class":"listingIcons_3la", "phone":"(303) 790-1421", "toll_free":null, "fax":"(303) 790-1421" }, { "dealer":"Burkhardt Dental Supply", "City":"Portland", "state":"OR", "zip":"97220", "l_type":"Showroom", "icon_class":"listingIcons", "phone":" (503) 252-9777", "toll_free":"(800) 367-3030", "fax":"(866) 408-3488" } ]} CHALLENGES The CSS class wrapping the ul will vary based on how many fields there are. In this case there are 3, so the class is "listingIcons_3la" The "toll free" number section should only show up if in fact, there is a toll free number. the fax number should only show up if there is a value for a fax number.