Organizations often speak about their engagement problems as if the problem is the people they are trying to engage - employees, partners, customers and citizens. The reality of most engagement problems is that the processes put in place to engage are impersonal, inflexible, unintuitive, and often completely ignorant of the population they are trying to serve.
Life, Liberty and the Pursuit of Delight?
How appropriate during this short week of the US Independence Day Holiday that we're focusing on People, Process and Engagement. As we celebrate this holiday in the US and the historic independence we gained (sorry Brits!) - it's interesting to think back to 1776 to the creation of that pivotal document, the Declaration of Independence. What tremendous pressure to create an engaging document and founding experience they must have felt.
"On June 11, 1776, in anticipation of the impending vote for independence from Great Britain, the Continental Congress appointed five men — Thomas Jefferson, John Adams, Benjamin Franklin, Roger Sherman, and Robert Livingston — to write a declaration that would make clear to people everywhere why this break from Great Britain was both necessary and inevitable.
The committee then appointed Jefferson to draft a statement. Jefferson produced a "fair copy" of his draft declaration, which became the basic text of his "original Rough draught." The text was first submitted to Adams, then Franklin, and finally to the other two members of the committee. Before the committee submitted the declaration to Congress on June 28, they made forty-seven emendations to the document. During the ensuing congressional debates of July 1-4, 1776, Congress adopted thirty-nine further revisions to the committee draft. (http://www.constitution.org)
If anything was an attempt for engaging the hearts and minds of the 13 Colonies at the time, this document certainly succeeded in its mission. ...Their tools at the time were pen and ink and parchment. Although the final document would later be typeset with lead type for a printing press to distribute to the colonies, all of the original drafts were hand written. And today's enterprise complains about using "Review and Track Changes" at times. Can you imagine the manual revision control process? or lack thereof? Collaborative process? Time delays? Would implementing a better process have helped our founding fathers collaborate better?
Declaration of Independence rough draft below. One of many during the creation process. Great comparison across multiple versions of the document here.
(from http://www.ushistory.org/):
While you may not be creating a new independent nation, getting your employees to engage is crucial to your success as a company in today's world. Oracle WebCenter provides the tools that power engagement. Employees that have better tools for communication, collaboration and getting their job done are more engaged employees. Better engaged employees create more engaged customers and partners.
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