On XP (user account) when running this shortcut: <Shortcut Id="UninstallStartMenuShortcut" Advertise="no" Name="AppName" Description="Uninstalls AppName" Target="[SystemFolder]msiexec.exe" Arguments="/x [ProductCode]"/> I'm getting an error "You must be an Administrator to remove this application. To remove this application, you can log on as an administrator, or contact your technical support group for assistance." Why this happens instead of asking for elevation with admin password? How can I avoid this stupid error?