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• Google Rules for Retail

  - by David Dorf

  In the book What Would Google Do?, Jeff Jarvis outlines ten "Google Rules" that define how Google acts.  These rules help define how Web 2.0 businesses operate today and into the future.  While there's a chapter in the book on applying these rules to the retail industry, it wasn't very in-depth.  So I've decided to more directly apply the rules to retail, along with some notable examples of success.  The table below shows Jeff's Google Rule, some Industry Examples, and New Retailer Rules that I created. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} table.MsoTableGrid {mso-style-name:"Table Grid"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-priority:59; mso-style-unhide:no; border:solid black 1.0pt; mso-border-themecolor:text1; mso-border-alt:solid black .5pt; mso-border-themecolor:text1; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-border-insideh:.5pt solid black; mso-border-insideh-themecolor:text1; mso-border-insidev:.5pt solid black; mso-border-insidev-themecolor:text1; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} Google Rule Industry Examples New Retailer Rule New Relationship Your worst customer is your friend; you best customer is your partner Newegg.com lets manufacturers respond to customer comments that are critical of the product, and their EggXpert site lets customers help other customers. Listen to what your customers are saying about you.  Convert the critics to fans and the fans to influencers. New Architecture Join a network; be a platform Tesco and BestBuy released APIs for their product catalogs so third-parties could create new applications. Become a destination for information. New Publicness Life is public, so is business Zappos and WholeFoods founders are prolific tweeters/bloggers, sharing their opinions and connecting to customers.  It's not always pretty, but it's genuine. Be transparent.  Share both your successes and failures with your customers. New Society Elegant organization Wet Seal helps their customers assemble outfits and show them off to each other.  Barnes & Noble has a community site that includes a bookclub. Communities of your customers already exist, so help them organize better. New Economy Mass market is dead; long live the mass of niches lululemon found a niche for yoga inspired athletic wear.  Threadless uses crowd-sourcing to design short-runs of T-shirts. Serve small markets with niche products. New Business Reality Decide what business you're in When Lowes realized catering to women brought the men along, their sales increased. Customers want experiences to go with the products they buy. New Attitude Trust the people and listen In 2008 Starbucks launched MyStartbucksIdea to solicit ideas from their customers. Use social networks as additional data points for making better merchandising decisions. New Ethic Be honest and transparent; don't be evil Target is giving away reusable shopping bags for Earth Day.  Kohl's has outfitted 67 stores with solar arrays. Being green earns customers' respect and lowers costs too. New Speed Life is live H&M and Zara keep up with fashion trends. Be prepared to pounce on you customers' fickle interests. New Imperatives Encourage, enable and protect innovation 1-800-Flowers was the first do sales in Facebook and an early adopter of mobile commerce.  The Sears Personal Shopper mobile app finds products based on a photo. Give your staff permission to fail so innovation won't be stifled. Jeff will be a keynote speaker at Crosstalk, our upcoming annual user conference, so I'm looking forward to hearing more of his perspective on retail and the new economy.

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• Your Experience Platform

  - by David Dorf

  Crosstalk once again exceeded my expectations, improving upon last year's conference in terms of venue, knowledge sharing, and entertainment.  Its great to see the Oracle Retail family continues to grow, especially outside the US.  I had a great time talking to retailers, analysts, press, and colleagues from around the world. Because the economy, demographics, technology, etc. are constantly changing, retailers must always be evolving their business to capture the next market.  But it takes guts to change something that appears to be working, and it takes a bit of luck to get the timing right.  To a large extent, innovation is about "guts and luck." To help retailers innovate, Oracle Retail provides all the necessary software to create Your Experience Platform.  There is no "Oracle Experience Platform" as each retailer needs something different to deliver on their brand promise.  We provide the actionable insight, optimized operations, and connected interactions, but its still up to the retailer to make it theirs. One such retailer is Masters, a home improvement retailer in Australia formed through a partnership between Woolworths and Lowes.  Woolworths is an established retailer in Australia, so they are already close to their customers and able to understand their needs.  In Australia 74% of dwellings are detached houses and the population is continues to "move up" into bigger and bigger homes. Masters is using Oracle Retail's software to create their experience platform that will deliver on their brand promise, which includes everyday low prices, wide range of products, smarter self-service, and an inviting store environment.  The Oracle Retail software provides the foundation that allows them to rapidly deliver on this promise -- Masters is engineered for success.

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• Monotouch Binding to Linea Pro SDK

  - by jeffrapp

  I'm trying to create a binding to the Linea Pro (it's the barcode scanner they use in the Apple Stores, Lowes) SDK. I'm using David Sandor's bindings as a reference, but the SDK has been updated a few times since January of 2011. I have most everything working, except for the playSound call, which is used to, well, play a sound on the Linea Pro device. The .h file from the SDK has the call as follows: -(BOOL)playSound:(int)volume beepData:(int *)data length:(int)length error:(NSError **)error; I've tried using int[], NSArray, and an IntPtr to the int[], but nothing seems to work. The last unsuccessful iteration of my binding looks like: [Export ("playSound:beepData:length:")] void PlaySound (int volume, NSArray data, int length); Now, this doesn't work at all. Also note that I have no idea what to do with the error:(NSError **)error part, either. I am lacking some serious familiarity with C, so any help would be extremely appreciated.

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• Going Inside the Store

  - by David Dorf

  Location was the first "killer-tech" for smartphones, and innovators have found several ways to use it. For retail, apps exist to find nearby stores, provide coupons, and give directions to the front door. But once you enter the store, location-finding ceases to work. That's because your location is usually found by finding GPS satellites in they sky, and the store's roof blocks the signal. But it won't take technology long to solve that problem. The first problem to solve is a lack of indoor maps. Navteq and others provide very accurate maps of the outdoors, enabling navigation for cars and pedestrians. Micello is building a business creating digital maps of indoor locations like malls, convention centers, office buildings. They have over 500 live maps, including maps of IKEA stores. They claim it took them only four hours to create a map of the Stanford Shopping Center in Palo Alto with its 1.4 million square feet and 140 retail stores. And within stores, retailers are producing more accurate plan-o-grams. I'm always impressed watching demos of our space planning from AVT. It uses CAD software to allow you to walk the virtual store and see products on the shelves. The second problem is being able to determine location inside the store so it can be overlayed on the map. There are several goals for this endeavor. Your smartphone might direct you straight to particular products, it might summon a sales associate to your location for immediate assistance, and it might send you coupons based on the aisle you're viewing. Companies like Nearbuy, ZuluTime, and Skyhook are working to master indoor location using a combination of GPS signals, WiFi, and cell tower positioning to calculate a location. (Skyhook calls this WPS, as depicted in the chart.) Today they can usually hit 10 meters accuracy, but that number is improving all the time. When it gets inside 3 meters some the goals mentioned earlier will be in easy reach. I for one can't wait until the time my iPhone leads me directly to the sprinkler heads in Lowes and Home Depot.

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• Stand-Up Desk 2012 Update

  - by BuckWoody

  One of the more popular topics here on my technical blog doesn't have to do with technology, per-se - it's about the choice I made to go to a stand-up desk work environment. If you're interested in the history of those, check here: Stand-Up Desk Part One Stand-Up Desk Part Two I have made some changes and I was asked to post those here.Yes, I'm still standing - I think the experiment has worked well, so I'm continuing to work this way. I've become so used to it that I notice when I sit for a long time. If I'm flying, or driving a long way, or have long meetings, I take breaks to stand up and move around. That being said, I don't stand as much as I did. I started out by standing the entire day - which did not end well. As you can read in my second post, I found that sitting down for a few minutes each hour worked out much better. And over time I would say that I now stand about 70-80% of the day, depending on the day. Some days I don't even notice I'm standing, so I don't sit as often. Other days I find that I really tire quickly - so I sit more often. But in both cases, I stand more than I sit. In the first post you can read about how I used a simple coffee-table from Ikea to elevate my desktop to the right height. I then adjusted the height where I stand by using a small plastic square and some carpet. Over time I found this did not work as well as I'd like. The primary reason is that the front of these are at the same depth - so my knees would hit the desk or table when I sat down. Also, the desk was at a certain height, and I had to adjust, rather than the other way around.  Also, I like a lot of surface area on top of a desk - almost more of a table. Routing cables and wiring was a pain, and of course moving it was out of the question.   So I've changed what I use. I found a perfect solution for what I was looking for - industrial wire shelving: I bought one, built only half of it (for the right height I wanted) and arranged the shelves the way I wanted. I then got a 5'x4' piece of wood from Lowes, and mounted it to where the top was balanced, but had an over-hang  I could get my knees under easily.My wife sewed a piece of fake-leather for the top. This arrangement provides the following benefits: Very strong Rolls easily, wheels can lock to prevent rolling Long, wide shelves Wire-frame allows me to route any kind of wiring and other things all over the desk I plugged in my UPS and ran it's longer power-cable to the wall outlet. I then ran the router's LAN connection along that wire, and covered both with a large insulation sleeve. I then plugged in everything to the UPS, and routed all the wiring. I can now roll the desk almost anywhere in the room so that I can record, look out the window, get closer to or farther away from the door and more. I put a few boxes on the shelves as "drawers" and tidied that part up. Even my printer fits on a shelf. Laser-dog not included - some assembly required In the second post you can read about the bar-stool I purchased from Target for the desk. I cheaped-out on this one, and it proved to be a bad choice. Because I had to raise it so high, and was constantly sitting on it and then standing up, the gas-cylinder in it just gave out. So it became a very short stool that I ended up getting rid of. In the end, this one from Ikea proved to be a better choice: And so this arrangement is working out perfectly. I'm finding myself VERY productive this way. I hope these posts help you if you decide to try working at a stand-up desk. Although I was skeptical at first, I've found it to be a very healthy, easy way to code, design and especially present over a web-cam. It's natural to stand to speak when you're presenting, and it feels more energetic than sitting down to talk to others.

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• A Look Back at 2010 Predictions

  - by David Dorf

  Now is the time of year people make their predictions for next year, but before I start thinking about 2011 it's worth a look back to see how my predictions for 2010 fared. 1. Borders and Blockbuster bite the dust. I would have never predicted a strong brand such as Circuit City could die, but now I know it can happen to anyone. Borders has lost the battle with Barnes & Noble and Blockbuster has lost to Netflix. And just to be sure, Amazon put an extra nail in each coffin. Borders received additional investment from Bennett LeBow to keep it afloat, but the stock is down around $1.25 with no profits in sight. Blockbuster filed for bankruptcy back in September. 2. Every retailer finally has a page on Facebook... but very few figure out how to keep fans engaged. Retailer postings become noise, and fans start to unsubscribe. Twitter goes in the same direction. A few standout retailers will figure out how to use social media, and the rest will remain dumbfounded. Most retailers are on the Facebook bandwagon, and their fan bases seem to be increasing thanks to promotions like The Gap's logo redesign, Lowes' black Friday sneak peak, and Walmart's Crowd Savers. There are several examples of f-commerce advancements, including some interesting integrations from Amazon.3. Smartphones consolidate and grow. More and more people will step-up to smartphones, most of which will choose iPhone, Blackberry, and Android phones. Other smartphones will vanish, and networks will start to strain. But retailers will finally embrace mobile as the next big channel. Retail marketing departments will build mobile apps without the help of their IT department, and eventually they will get into a bind. Android has been on a tear lately stealing market share from Blackberry. Palm and Microsoft are trending down, and Apple is holding steady. Smartphone sales are up 15% and expected to continue. Retailers understand the importance of mobile, and some innovative applications have been produced this year. 4. Google helps the little guys. Google will push its Favorite Places project to help give exposure to small retailers and restaurants. They will enable small retailers to act like big ones by providing storefronts, detailed product information, and coupons for consumers. Google will find a way to bring augmented reality to the masses. I can't say I've seen much new from Google regarding Favorite Places, but they've continued to push local product search. From the PC or smartphone, consumers can search for products and see which nearby stores have it stock. Oracle Retail even productized an integration to Google to support this effort. I suppose if Google ever buys Groupon then it will bring them even closer to local shopping. Google talked about augmented humanity, but that has nothing to do with augmented reality. 5. Steve Jobs Is Bugs Bunny and Steve Ballmer is Elmer Fudd. (OK, I stole that headline from an InformationWeek article. I couldn't resist.) Both Apple and Microsoft will continue to open new stores, but only Apple will show real growth. POSReady 2009 (formerly WEPOS) will continue to share the POS market with Linux. The iPhone and iPod will continue to capture market share, but there won't be an Apple tablet. There won't be an Apple tablet? What was I thinking? While Apple has well over 300 stores, there are less than 10 Microsoft stores. Initial impressions show that even though Microsoft is locating its store near Apple Stores, they are not converting customers, with shoppers citing a lack of assortment and high prices. 6. Consolidation of e-commerce software providers. Software vendors in the areas of search, reviews, online call-centers, payments, and e-commerce will consolidate, partly driven by the success of m-commerce and SaaS. Amazon will find someone else to buy, and eBay will continue to lose momentum. Consolidation of e-commerce providers continued with IBM acquiring Sterling Commerce and CoreMetrics, and Oracle recently announcing the acquisition of ATG. Amazon grabbed Zappos, Woot, and Diapers.com to continue its dominance of online selling. While eBay's Marketplace growth may have slowed, its PayPal division is doing quite well, fueled in part by demand for mobile payments. 7. Book publishers mirror music labels. Just as the iPod brought digital downloads to the masses, the Kindle and Nook will power the e-book revolution. Books will continue to use DRM for a few more years before following the path of music. Publishers will try to preserve the margins of hardbacks by associating e-book releases with paperbacks. Amazon has done a good job providing e-reader clients for smartphones, PCs, and tablets. Competition from Barnes & Noble has forced Amazon to support book loaning, and both companies are making it easier for people to publish ebooks (with or without DRM). Progress is slow but steady. 8. NFC makes inroads, RFID treads water. Near Field Communications start to appear in mobile phones, and retailers beta test its use for payments and loyalty programs. RFID tag costs come down a bit, but not enough to spur accelerated adoption.Nokia announced plans to offer NFC-enabled phones in 2011, and rumors are swirling about NFC in the upcoming iPhone.  I think NFC is heading in the right direction, and I've heard more interest from retailers about specialized uses for RFID.9. Digital Signage goes the way of augmented reality. People use their camera phones to leave geo-tagged notes all over cities, rating stores and restaurants, and "painting" graffiti. But people get tired of holding their phones in front of their faces, so AR glasses are offered in much the same way bluetooth headsets emerged. Retailers experiement with in-store advertising using AR. Several retailers like Pizza Hut, Benetton, and Target have experimented with AR but its still somewhat of a gimmick used by marketing.  I think this prediction is a year or two too early. 10. JDA flip-flops again. After announcing their embracing of the .Net architecture, then switching to J2EE after the Manugistics acquisition, JDA will finally decide to standardize on Apple's Objective C. Everything will be ported to the iPhone and be available on the AppStore. After all, there's not much left to try. This was, of course, a joke but the sentiment is still valid.  JDA seems more supply-chain focused than retail focused, which is a an outcrop if their i2 acquisition.  Of the 10 predictions, I'm going to say I got 6 somewhat correct.  (Don't you just love grading your own paper?)  Soon I'll post my predictions for 2011 so be on the lookout.  Until then here's one more prediction:  Va Tech beats Stanford in the Orange Bowl -- count on it!

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