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• 302 & 503 for temporary site down page: what to use for 'retry-after'?

  - by Miak

  If I want to temporary take down a website but the timeframe could be from 1 day to 1-2 weeks, I know that a 302 redirect (to a down.html page for instance) is best in order to preserve the existing SEO value of the site. I've also read that one should return a 503 status code for these types of situations but they seems to require setting a 'retry-after' time period. What If I don't know how long it will be down for? can I leave out this part of the header http://www.seomoz.org/blog/how-to-handle-downtime-during-site-maintenance

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• rel="Canonical": Ranking Benefits ? & specifying for PDF?

  - by Miak

  I think I understand the basic case for using rel="canonical": to tell google which is the preferred URI when the same page/content may be accessed via more than one URI. This helps you avoid duplicate content penalties. But what else does it do? Does it also affect search ranking? i.e. will the page I specify in the canonical be ranked higher than the others? (if all else equal). And in the case of PDF documents, I understand that you can now specify rel="canonical" for them too, using HTTP headers (i.e. in htaccess). Again, this would obviously help avoid dupilcate content penalties if the PDF content is the same as the HTML page or if it can be accessed in more than one place. But does it affect ranking? or are there any other benefits to doing this.

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