I wanted to put a background image partially visible behind a list view. I created a list view in my nib with an image view behind it and made the list view background 20% opacity. This allows the background image to show thru but my text in the cells show a white background behind and if I create the cells in cellForRowAtIndexPath the cells have a white background too. I am creating and setting the cell textLabel and the detailTextLabel in the cellForRowAtIndexPath event. Not sure how to get rid of that, or if there is a better way to do the background image.