Welcome to our countdown to Oracle OpenWorld!
Oracle OpenWorld 2012 is just around the corner. In less than
26 days, San Francisco will be invaded by an expected 50,000 people from all
over the world. Here on the Oracle WebCenter team, we’ve all been working to
help make the experience a great one for all our WebCenter customers. For a
sneak peak – we’ll be spending this week
giving you a teaser of what to look forward to if you are joining us in San
Francisco from September 30th through October 4th. We
have Oracle WebCenter sessions covering all topics imaginable. Take a look and use the
tools we provide to build out your schedule in advance and reserve your
seats in your favorite sessions. That gives you plenty of time to plan for
your week with us in San Francisco. If unfortunately, your boss denied
your request to attend - there are still some ways that you can join in
the experience virtually On-Demand.
This year - we are expanding even more up North of Market Street and will be taking over Union Square as well. Check out this map of San Francisco to get a sense of how much of a footprint Oracle OpenWorld has grown to this year.
With so much to see and so many sessions to learn from - its no wonder that people get excited.
Add to that a good mix of fun and all of the possible WebCenter sessions you could attend - you won't want to sleep at all to take full advantage of such an opportunity. We'll also have our annual WebCenter Customer Appreciation reception - stay tuned this week for some more info on registration to make sure you'll be able to join us.
If you've been following the America's Cup at all and believe in EXTREME PERFORMANCE you'll definitely want to take a look at this video from last year's OpenWorld Keynote.
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Important OpenWorld Links:
Attendee / Presenters Toolkit
Oracle Schedule Builder
WebCenter Sessions (listed in the catalog under Fusion Middleware as "Portals, Sites, Content, and Collaboration" )
Oracle Music Festival - AMAZING Line up!!
Oracle Customer Appreciation Night -LOOK HERE!!
Oracle OpenWorld LIVE On-Demand
Here are all the WebCenter sessions broken down by day for your viewing pleasure.
Monday, October 1st
CON8885 - Simplify CRM Engagement with Contextual Collaboration
Are your sales teams
disconnected and disengaged? Do you want a tool for easily connecting expertise
across your organization and providing visibility into the complete sales
process? Do you want a way to enhance and retain organization knowledge? Oracle
Social Network is the answer. Attend this session to learn how to make CRM
easy, effective, and efficient for use across virtual sales teams. Also learn
how Oracle Social Network can drive sales force collaboration with natural
conversations throughout the sales cycle, promote sales team productivity
through purposeful social networking without the noise, and build cross-team
knowledge by integrating conversations with CRM and other business
applications.
CON8268 - Oracle WebCenter Strategy: Engaging Your Customers.
Empowering Your Business
Oracle WebCenter is a user engagement platform for social
business, connecting people and information. Attend this session to learn about
the Oracle WebCenter strategy, and understand where Oracle is taking the
platform to help companies engage customers, empower employees, and enable
partners. Business success starts with ensuring that everyone is engaged with
the right people and the right information and can access what they need
through the channel of their choice—Web, mobile, or social. Are you giving
customers, employees, and partners the best-possible experience? Come learn how
you can! ¶
HOL10208 - Add Social Capabilities to Your Enterprise Applications
Oracle Social Network enables you to add real-time collaboration
capabilities into your enterprise applications, so that conversations can
happen directly within your business systems. In this hands-on lab, you will
try out the Oracle Social Network product to collaborate with other attendees,
using real-time conversations with document sharing capabilities. Next you will
embed social capabilities into a sample Web-based enterprise application, using
embedded UI components. Experts will also write simple REST-based integrations,
using the Oracle Social Network API to programmatically create social
interactions. ¶
CON8893 - Improve Employee Productivity with Intuitive and Social
Work Environments
Social technologies have already transformed the ways customers,
employees, partners, and suppliers communicate and stay informed.
Forward-thinking organizations today need technologies and infrastructures to
help them advance to the next level and integrate social activities with
business applications to deliver a user experience that simplifies business
processes and enterprise application engagement. Attend this session to hear
from an innovative Oracle Social Network customer and learn how you can improve
productivity with intuitive and social work environments and empower your
employees with innovative social tools to enable contextual access to content
and dynamic personalization of solutions. ¶
CON8270 - Oracle WebCenter Content Strategy and Vision
Oracle WebCenter provides a strategic content infrastructure for
managing documents, images, e-mails, and rich media files. With a single
repository, organizations can address any content use case, such as accounts
payable, HR onboarding, document management, compliance, records management,
digital asset management, or Website management. In this session, learn about
future plans for how Oracle WebCenter will address new use cases as well as new
integrations with Oracle Fusion Middleware and Oracle Applications, leveraging
your investments by making your users more productive and error-free. ¶
CON8269 - Oracle WebCenter Sites Strategy and Vision
Oracle’s Web experience management solution, Oracle WebCenter
Sites, enables organizations to use the online channel to drive customer
acquisition and brand loyalty. It helps marketers and business users easily
create and manage contextually relevant, social, interactive online experiences
across multiple channels on a global scale. In this session, learn about future
plans for how Oracle WebCenter Sites will provide you with the tools,
capabilities, and integrations you need in order to continue to address your
customers’ evolving requirements for engaging online experiences and keep
moving your business forward. ¶
CON8896 - Living with SharePoint
SharePoint is a popular platform, but it’s not always the best
fit for Oracle customers. In this session, you’ll discover the technical and
nontechnical limitations and pitfalls of SharePoint and learn about Oracle
alternatives for collaboration, portals, enterprise and Web content management,
social computing, and application integration. The presentation shows you how
to integrate with SharePoint when business or IT requirements dictate and
covers cloud-based (Office 365) and on-premises versions of SharePoint.
Presented by a former Microsoft director of SharePoint product management and
backed by independent customer research, this session will prepare you to
answer the question “Why don’t we just use SharePoint for that?’ the next time it
comes up in your organization. ¶
CON7843 - Content-Enabling Enterprise Processes with Oracle
WebCenter
Organizations today continually strive to automate business
processes, reduce costs, and improve efficiency. Many business processes are
content-intensive and unstructured, requiring ad hoc collaboration, and
distributed in nature, requiring many approvals and generating huge volumes of
paper. In this session, learn how Oracle and SYSTIME have partnered to help a
customer content-enable its enterprise with Oracle WebCenter Content and Oracle
WebCenter Imaging 11g and integrate them with Oracle Applications. ¶
CON6114 - Tape Robotics’ Newest Superhero: Now Fueled by Oracle
Software
For small, midsize, and rapidly growing businesses that want the
most energy-efficient, scalable storage infrastructure to meet their rapidly
growing data demands, Oracle’s most recent addition to its award-winning tape
portfolio leverages several pieces of Oracle software. With Oracle Linux,
Oracle WebLogic, and Oracle Fusion Middleware tools, the library achieves a
higher level of usability than previous products while offering customers a
familiar interface for management, plus ease of use. This session examines the
competitive advantages of the tape library and how Oracle software raises
customer satisfaction. Learn how the combination of Oracle engineered systems,
Oracle Secure Backup, and Oracle’s StorageTek tape libraries provide end-to-end
coverage of your data. ¶
CON9437 - Mobile Access Management
With more than five billion mobile devices on the planet and an
increasing number of users using their own devices to access corporate data and
applications, securely extending identity management to mobile devices has
become a hot topic. This session focuses on how to extend your existing
identity management infrastructure and policies to securely and seamlessly
enable mobile user access.
CON7815 - Customer Experience Online in Cloud: Oracle WebCenter
Sites, Oracle ATG Apps, Oracle Exalogic
Oracle WebCenter Sites and Oracle’s ATG product line together
can provide a compelling marketing and e-commerce experience. When you couple
them with the extreme performance of Oracle Exalogic, you’ll see unmatched
scalability that provides you with a true cloud-based solution. In this
session, you’ll learn how running Oracle WebCenter Sites and ATG applications
on Oracle Exalogic delivers both a private and a public cloud experience. Find
out what it takes to get these systems working together and delivering engaging
Web experiences. Even if you aren’t considering Oracle Exalogic today, the rich
Web experience of Oracle WebCenter, paired with the depth of the ATG product
line, can provide your business full support, from merchandising through sale
completion. ¶
CON8271 - Oracle WebCenter Portal Strategy and Vision
To innovate and keep a competitive edge, organizations need to
leverage the power of agile and responsive Web applications. Oracle WebCenter
Portal enables you to do just that, by delivering intuitive user experiences
for enterprise applications to drive innovation with composite applications and
mashups. Attend this session to learn firsthand from customers how Oracle
WebCenter Portal extends the value of existing enterprise applications,
business processes, and content; delivers a superior business user experience;
and maximizes limited IT resources. ¶
CON8880 - The Connected Customer Experience Begins with the Online
Channel
There’s a lot of talk these days about how to connect the
customer journey across various touchpoints—from Websites and e-commerce to
call centers and in-store—to provide experiences that are more relevant and
engaging and ultimately gain competitive edge. Doing it all at once isn’t a
realistic objective, so where do you start? Come to this session, and hear
about three steps you can take that can help you begin your journey toward
delivering the connected customer experience. You’ll hear how Oracle now has an
integrated digital marketing platform for your corporate Website, your
e-commerce site, your self-service portal, and your marketing and loyalty
campaigns, and you’ll learn what you can do today to begin executing on your
customer experience initiatives. ¶
GEN11451 - General Session: Building Mobile Applications with Oracle
Cloud
With the prevalence of smart mobile devices, companies are
facing an increased demand to provide access to data and applications from new
channels. However, developing applications for mobile devices poses some unique
challenges. Come to this session to learn how Oracle addresses these
challenges, offering a simpler way to develop and deploy cross-device mobile
applications. See how Oracle Cloud enables you to access applications, data,
and services from mobile channels in an easier way.
CON8272 - Oracle Social Network Strategy and Vision
One key way of increasing employee productivity is by bringing
people, processes, and information together—providing new social capabilities
to enable business users to quickly correspond and collaborate on business
activities. Oracle WebCenter provides a user engagement platform with social
and collaborative technologies to empower business users to focus on their key
business processes, applications, and content in the context of their role and
process. Attend this session to hear how the latest social capabilities in
Oracle Social Network are enabling organizations to transform themselves into
social businesses.
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Tuesday, October 2nd
HOL10194 - Enterprise Content Management Simplified: Oracle
WebCenter Content’s Next-Generation UI
Regardless of the nature of your business, unstructured content
underpins many of its daily functions. Whether you are working with traditional
presentations, spreadsheets, or text documents—or even with digital assets such
as images and multimedia files—your content needs to be accessible and
manageable in convenient and intuitive ways to make working with the content
easier. Additionally, you need the ability to easily share documents with
coworkers to facilitate a collaborative working environment. Come to this
session to see how Oracle WebCenter Content’s next-generation user interface
helps modern knowledge workers easily manage personal and enterprise documents
in a collaborative environment.¶
CON8877 - Develop a Mobile Strategy with Oracle WebCenter: Engage
Customers, Employees, and Partners
Mobile technology has gone from nice-to-have to a cornerstone of
user engagement. Mobile access enables users to have information available at
their fingertips, enabling them to take action the moment they make a decision,
interact in the moment of convenience, and take advantage of new service
offerings in their preferred channels. All your employees have your mobile
applications in their pocket; now what are you going to do? It is a critical
step for companies to think through what their employees, customers, and
partners really need on their devices. Attend this session to see how Oracle
WebCenter enables you to better engage your customers, employees, and partners
by providing a unified experience across multiple channels. ¶
CON9447 - Enabling Access for Hundreds of Millions of Users
How do you grow your business by identifying, authenticating,
authorizing, and federating users on the Web, leveraging social identity and
the open source OAuth protocol? How do you scale your access management
solution to support hundreds of millions of users? With social identity support
out of the box, Oracle’s access management solution is also benchmarked for
250-million-user deployment according to real-world customer scenarios. In this
session, you will learn about the social identity capability and the
250-million-user benchmark testing of Oracle Access Manager and Oracle Adaptive
Access Manager running on Oracle Exalogic and Oracle Exadata. ¶
HOL10207 - Build an Intranet Portal with Oracle WebCenter
In this hands-on lab, you’ll work with Oracle WebCenter Portal
and Oracle WebCenter Content to build out an enterprise portal that maximizes
the productivity of teams and individual contributors. Using browser-based
tools, you’ll manage site resources such as page styles, templates, and
navigation. You’ll edit content stored in Oracle WebCenter Content directly
from your portal. You’ll also experience the latest features that promote
collaboration, social networking, and personal productivity. ¶
CON2906 - Get Proactive: Best Practices for Maintaining Oracle
Fusion Middleware
You chose Oracle Fusion Middleware products to help your organization
deliver superior business results. Now learn how to take full advantage of your
software with all the great tools, resources, and product updates you’re
entitled to through Oracle Support. In this session, Oracle product experts
provide proven best practices to help you work more efficiently, plan and
prepare for upgrades and patching more effectively, and manage risk. Topics
include configuration management tools, remote diagnostics, My Oracle Support
Community, and My Oracle Support Lifecycle Advisors. New users and Oracle
Fusion Middleware experts alike are guaranteed to leave with fresh ideas and
practical, easy-to-implement next steps. ¶
CON8878 - Oracle WebCenter’s Cloud Strategy: From Social and
Platform Services to Mashups
Cloud computing represents a paradigm shift in how we build
applications, automate processes, collaborate, and share and in how we secure
our enterprise. Additionally, as you adopt cloud-based services in your
organization, it’s likely that you will still have many critical on-premises
applications running. With these mixed environments, multiple user interfaces,
different security, and multiple datasources and content sources, how do you
start evolving your strategy to account for these challenges? Oracle WebCenter
offers a complete array of technologies enabling you to solve these challenges
and prepare you for the cloud. Attend this session to learn how you can use
Oracle WebCenter in the cloud as well as create on-premises and cloud
application mash-ups. ¶
CON8901 - Optimize Enterprise Business Processes with Oracle
WebCenter and Oracle BPM
Do you have business processes that span multiple applications?
Are you grappling with how to have visibility across these business processes;
how to manage content that is associated with these processes; and, most
importantly, how to model and optimize these business processes? Attend this
session to hear how Oracle WebCenter and Oracle Business Process Management
provide a unique set of integrated solutions to provide a composite application
dashboard across these business processes and offer a solution for
content-centric business processes. ¶
CON8883 - Deliver Engaging Interfaces to Oracle Applications with
Oracle WebCenter
Critical business
processes live within enterprise applications, and application users need to
manage and execute these processes as effectively as possible. Oracle provides
a comprehensive user engagement platform to increase user productivity and
optimize overall processes within Oracle Applications—Oracle E-Business Suite
and Oracle’s Siebel, PeopleSoft, and JD Edwards product families—and
third-party applications. Attend this session to learn how you can integrate
these applications with Oracle WebCenter to deliver composite application
dashboards to your end users—whether they are your customers, partners, or
employees—for enhanced usability and Web 2.0–enabled enterprise portals.¶
Wednesday, October 3rd
CON8895 - Future-Ready Intranets: How Aramark Re-engineered the
Application Landscape
There are essential techniques and technologies you can use to
deliver employee portals that garner higher productivity, improve business
efficiency, and increase user engagement. Attend this session to learn how you
can leverage Oracle WebCenter Portal as a user engagement platform for bringing
together business process management, enterprise content management, and
business intelligence into a highly relevant and integrated experience. Hear
how Aramark has leveraged Oracle WebCenter Portal and Oracle WebCenter Content
to deliver a unified workspace providing simpler navigation and processing,
consolidation of tools, easy access to information, integrated search, and
single sign-on. ¶
CON8886 - Content Consolidation: Save Money, Increase Efficiency,
and Eliminate Silos
Organizations are looking for ways to save money and be more
efficient. With content in many different places, it’s difficult to know where
to look for a document and whether the document is the most current version.
With Oracle WebCenter, content can be consolidated into one best-of-breed repository
that is secure, scalable, and integrated with your business processes and
applications. Users can find the content they need, where they need it, and
ensure that it is the right content. This session covers content challenges
that affect your business; content consolidation that can lead to savings in
storage and administration costs and can lower risks; and how companies are
realizing savings. ¶
CON8911 - Improve Online Experiences for Customers and Partners with
Self-Service Portals
Are you able to provide your customers and partners an
easy-to-use online self-service experience? Are you processing high-volume
transactions and struggling with call center bottlenecks or back-end systems
that won’t integrate, causing order delays and customer frustration? Are you
looking to target content such as product and service offerings to your end
users? This session shares approaches to providing targeted delivery as well as
strategies and best practices for transforming your business by providing an
intuitive user experience for your customers and partners. ¶
CON6156 - Top 10 Ways to Integrate Oracle WebCenter Content
This session covers 10 common ways to integrate Oracle WebCenter
Content with other enterprise applications and middleware. It discusses
out-of-the-box modules that provide expanded features in Oracle WebCenter
Content—such as enterprise search, SOA, and BPEL—as well as developer tools you
can use to create custom integrations. The presentation also gives guidance on
which integration option may work best in your environment. ¶
HOL10207 - Build an Intranet Portal with Oracle WebCenter
In this hands-on lab, you’ll work with Oracle WebCenter Portal
and Oracle WebCenter Content to build out an enterprise portal that maximizes
the productivity of teams and individual contributors. Using browser-based
tools, you’ll manage site resources such as page styles, templates, and
navigation. You’ll edit content stored in Oracle WebCenter Content directly
from your portal. You’ll also experience the latest features that promote
collaboration, social networking, and personal productivity. ¶
CON7817 - Migration to Oracle WebCenter Imaging 11g
Customers today continually strive to automate business
processes, reduce costs, and improve efficiency. The accounts payable
process—which is often distributed in nature, requires many approvals, and
generates huge volumes of paper invoices—is automated by many customers. In
this session, learn how Oracle and SYSTIME have partnered to help a customer
migrate its existing Oracle Imaging and Process Management Release 7.6 to the
latest Oracle WebCenter Imaging 11g and integrate it with Oracle’s JD Edwards
family of products. ¶
CON8910 - How to Engage Customers Across Web, Mobile, and Social Channels
Whether on desktops at the office, on tablets at home, or on
mobile phones when on the go, today’s customers are always connected. To engage
today’s customers, you need to make the online customer experience connected
and consistent across a host of devices and multiple channels, including Web,
mobile, and social networks. Managing this multichannel environment can result
in lots of headaches without the right tools. Attend this session to learn how
Oracle WebCenter Sites solves the challenge of multichannel customer
engagement. ¶
HOL10206 - Oracle WebCenter Sites 11g: Transforming the Content
Contributor Experience
Oracle WebCenter Sites 11g makes it easy for marketers and
business users to contribute to and manage Websites with the new visual,
contextual, and intuitive Web authoring interface. In this hands-on lab, you
will create and manage content for a sports-themed Website, using many of the
new and enhanced features of the 11g release. ¶
CON8900 - Building Next-Generation Portals: An Interactive Customer
Panel Discussion
Social and collaborative technologies have changed how people
interact, learn, and collaborate, and providing a modern, social Web presence
is imperative to remain competitive in today’s market. Can your business benefit
from a more collaborative and interactive portal environment for employees,
customers, and partners? Attend this session to hear from Oracle WebCenter
Portal customers as they share their strategies and best practices for
providing users with a modern experience that adapts to their needs and
includes personalized access to content in context. The panel also addresses
how customers have benefited from creating next-generation portals by migrating
from older portal technologies to Oracle WebCenter Portal. ¶
CON9625 - Taking Control of Oracle WebCenter Security
Organizations are increasingly looking to extend their Oracle
WebCenter portal for social business, to serve external users and provide
seamless access to the right information. In particular, many organizations are
extending Oracle WebCenter in a business-to-business scenario requiring secure
identification and authorization of business partners and their users. This
session focuses on how customers are leveraging, securing, and providing access
control to Oracle WebCenter portal and mobile solutions. You will learn best
practices and hear real-world examples of how to provide flexible and granular
access control for Oracle WebCenter deployments, using Oracle Platform Security
Services and Oracle Access Management Suite product offerings. ¶
CON8891 - Extending Social into Enterprise Applications and Business
Processes
Oracle Social Network is an extensible social platform that
enables contextual collaboration within enterprise applications and business
processes, providing relevant data from across various enterprise systems in
one place. Attend this session to see how an Oracle Social Network customer is
integrating multiple applications—such as CRM, HCM, and business processes—into
Oracle Social Network and Oracle WebCenter to enable individuals and teams to
solve complex cross-organizational business problems more effectively by
utilizing the social enterprise. ¶
Thursday, October 4th
CON8899 - Becoming a Social Business: Stories from the Front Lines of
Change
What does it really
mean to be a social business? How can you change our organization to embrace
social approaches? What pitfalls do you need to avoid? In this lively panel
discussion, customer and industry thought leaders in social business explore
these topics and more as they share their stories of the good, the bad, and the
ugly that can happen when embracing social methods and technologies to improve
business success. Using moderated questions and open Q&A from the audience,
the panel discusses vital topics such as the critical factors for success, the
major issues to avoid, how to gain senior executive support for social efforts,
how to handle undesired behavior, and how to measure business impact. It takes
a thought-provoking look at becoming a social business from the inside. ¶
CON6851 - Oracle WebCenter and Oracle Business Intelligence
Enterprise Edition to Create Vendor Portals
Large manufacturers of grocery items routinely find themselves
depending on the inventory management expertise of their wholesalers and
distributors. Inventory costs can be managed more efficiently by the
manufacturers if they have better insight into the inventory levels of items
carried by their distributors. This creates a unique opportunity for
distributors and wholesalers to leverage this knowledge into a
revenue-generating subscription service. Oracle Business Intelligence
Enterprise Edition and Oracle WebCenter Portal play a key part in enabling
creation of business-managed business intelligence portals for vendors. This
session discusses one customer that implemented this by leveraging Oracle
WebCenter and Oracle Business Intelligence Enterprise Edition. ¶
CON8879 - Provide a Personalized and Consistent Customer Experience
in Your Websites and Portals
Your customers engage with your company online in different ways
throughout their journey—from prospecting by acquiring information on your
corporate Website to transacting through self-service applications on your
customer portal—and then the cycle begins again when they look for new products
and services. Ensuring that the customer experience is consistent and
personalized across online properties—from branding and content to interactions
and transactions—can be a daunting task. Oracle WebCenter enables you to speak
and interact with your customers with one voice across your Websites and
portals by providing an integrated platform for delivery of self-service and
engagement that unifies and personalizes the online experience. Learn more in
this session. ¶
CON8898 - Land Mines, Potholes, and Dirt Roads: Navigating the Way
to ECM Nirvana
Ten years ago, people were predicting that by this time in
history, we’d be some kind of utopian paperless society. As we all know, we’re
not there yet, but are we getting closer? What is keeping companies from
driving down the road to enterprise content management bliss? Most people
understand that using ECM as a central platform enables organizations to
expedite document-centric processes, but most business processes in
organizations are still heavily paper-based. Many of these processes could be
automated and improved with an ECM platform infrastructure. In this panel discussion,
you’ll hear from Oracle WebCenter customers that have already solved some of
these challenges as they share their strategies for success and roads to avoid
along your journey. ¶
CON8908 - Oracle WebCenter Portal: Creating and Using Content
Presenter Templates
Oracle WebCenter Portal applications use task flows to display
and integrate content stored in the Oracle WebCenter Content server. Among the
most flexible task flows is Content Presenter, which renders various types of
content on an Oracle WebCenter Portal page. Although Oracle WebCenter Portal
comes with a set of predefined Content Presenter templates, developers can
create their own templates for specific rendering needs. This session shows the
lifecycle of developing Content Presenter task flows, including how to create,
package, import, modify at runtime, and use such templates. In addition to
simple examples with Oracle Application Development Framework (Oracle ADF) UI
elements to render the content, it shows how to use other UI technologies, CSS
files, and JavaScript libraries. ¶
CON8897 - Using Web Experience Management to Drive Online Marketing
Success
Every year, the online channel becomes more imperative for
driving organizational top-line revenue, but for many companies, mastering how
to best market their products and services in a fast-evolving online world with
high customer expectations for personalized experiences can be a complex
proposition. Come to this panel discussion, and hear directly from online
marketers how they are succeeding today by using Web experience management to
drive marketing success, using capabilities such as targeting and optimization,
user-generated content, mobile site publishing, and site visitor
personalization to deliver engaging online experiences. ¶
CON8892 - Oracle’s Journey to Social Business
Social business is a revolution, one that is causing rapidly
accelerating change in how companies and customers engage with one another and
how employees work together. Oracle’s goal in becoming a social business is to
create a socially connected organization in which working collaboratively
across geographical locations, lines of business, and management chains is
second nature, enabling innovative solutions to business challenges. We can
achieve this by connecting the right people, finding the right content,
communicating with the right people, collaborating at the right time, and
building the right communities in the right context—all ready in the CLOUD.
Attend this session to see how Oracle is transforming itself into a social
business. ¶
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If you've read all the way to the end here - we are REALLY looking forward to seeing you in San Francisco.
