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• Notification Email Best Practices--From Server Setup to Programming

  - by Andrew Wagner

  All, I'm in the process now of building a SaaS tool that allows network admins to generate notification emails to the members of the end-users of our platform (among many many other things). I'm running into a bit of an "out of my expertise" wall, as I know there are a lot of variables involved with configuring an application that can: Run in a distributed way via load balancing and still-- Leverage a single mail server for sending notification emails Process unsubscribe requests Avoid any ISP blacklisting in the process. If anyone has the time and has done this before, I'd love if you could walk me through the A-Z of best practices both from a configuration perspective and an execution perspective for generating these emails (anything from necessary DNS settings to ideal SMTP setup and configuration) Currently, our application generates email via Google Apps using the PHPMailer class. While this works well, it doesn't queue messages (potential for timeout problems if any of our clients amass a very large list of end-users), and Google limits the amount of allowed generated email messages to 500/day. I know this is a lofty question, but any guidance you could provide would be smashing and a big help as we work through this hurtle in our beta development stage. Thanks!

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• UDDI Best Practices

  - by Andrew Cripps

  My organisation is getting into the SOA world (a bit late, but that's what it's like here!) and we're looking into the ESB Toolkit 2.0 (we already have BizTalk Server 2009). We're keen on implementing UDDI (specifically, the UDDI Services v3.0 that ships with BTS 2009), but we're low on actual UDDI experience. We want to manage the ever-burgeoning number of web services we have across all our environments. What are the best practices for implementing UDDI? For example:- Would you implement a single highly-available resilient UDDI server that hosts all services and bindings, including test environment versions? Or would you implement separate UDDI repositories for test and production environments? I'm aware of the Oasis Technical Note v2.0 on WSDL and UDDI, but does anyone actually implement that? I.e. the abstract parts of the WSDL as tModels, the implementation parts of the WSDL as bindings? Would you go to the effort of capturing non-web service endpoints in UDDI, or just use it for WSDL? What are the "gotchas"?

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• Nested Routes and Parameters for Rails URLs (Best Practice)

  - by viatropos

  Hey there, I have a decent understanding of RESTful urls and all the theory behind not nesting urls, but I'm still not quite sure how this looks in an enterprise application, like something like Amazon, StackOverflow, or Google... Google has urls like this: http://code.google.com/apis/ajax/ http://code.google.com/apis/maps/documentation/staticmaps/ https://www.google.com/calendar/render?tab=mc Amazon like this: http://www.amazon.com/books-used-books-textbooks/b/ref=sa_menu_bo0?ie=UTF8&node=283155&pf_rd_p=328655101&pf_rd_s=left-nav-1&pf_rd_t=101&pf_rd_i=507846&pf_rd_m=ATVPDKIKX0DER&pf_rd_r=1PK4ZKN4YWJJ9B86ANC9 http://www.amazon.com/Ruby-Programming-Language-David-Flanagan/dp/0596516177/ref=sr_1_1?ie=UTF8&s=books&qid=1258755625&sr=1-1 And StackOverflow like this: http://stackoverflow.com/users/169992/viatropos http://stackoverflow.com/questions/tagged/html http://stackoverflow.com/questions/tagged?tagnames=html&sort=newest&pagesize=15 So my question is, what is best practice in terms of creating urls for systems like these? When do you start storing parameters in the url, when don't you? These big companies don't seem to be following the rules so hotly debated in the ruby community (that you should almost never nest URLs for example), so I'm wondering how you go about implementing your own urls in larger scale projects because it seems like the idea of not nesting urls breaks down at anything larger than a blog. Any tips?

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• Database structure and source control - best practice

  - by Paddy

  Background I came from several years working in a company where all the database objects were stored in source control, one file per object. We had a list of all the objects that was maintained when new items were added (to allow us to have scripts run in order and handle dependencies) and a VB script that ran to create one big script for running against the database. All the tables were 'create if not exists' and all the SP's etc. were drop and recreate. Up to the present and I am now working in a place where the database is the master and there is no source control for DB objects, but we do use redgate's tools for updating our production database (SQL compare), which is very handy, and requires little work. Question How do you handle your DB objects? I like to have them under source control (and, as we're using GIT, I'd like to be able to handle merge conflicts in the scripts, rather than the DB), but I'm going to be pressed to get past the ease of using SQL compare to update the database. I don't really want to have us updating scripts in GIT and then using SQL compare to update the production database from our DEV DB, as I'd rather have 'one version of the truth', but I don't really want to get into re-writing a custom bit of software to bundle the whole lot of scripts together. I think that visual studio database edition may do something similar to this, but I'm not sure if we will have the budget for it. I'm sure that this has been asked to death, but I can't find anything that seems to quite have the answer I'm looking for. Similar to this, but not quite the same: http://stackoverflow.com/questions/340614/what-are-the-best-practices-for-database-scripts-under-code-control

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• Best practices for class-mapping with SoapClient

  - by Foofy

  Using SoapClient's class mapping feature and it's pretty sweet. Unfortunately the SOAP service we're using has a bunch of read-only properties on some of the objects and will throw faults if the properties are passed back as anything but null. Need to filter out the properties before they're used in the SOAP call and am looking for advice on the best way to do it. So far the options are: Stick to a convention where I use getter and setter functions to manipulate the properties, and use property overloading to filter method access since only SoapClient would be doing that. E.g. developers would access properties like this: $obj->getAccountNumber() SoapClient would access properties like this: $obj->accountNumber I don't like this because the properties are still exposed and things could go wrong if developers don't stick to convention. Have a wrapper for SoapClient that sets a public property the mapped objects can check to see if the property is being accessed by SoapClient. I already have a wrapper that assigns a reference to itself to all the mapped objects. class SoapClientWrapper { public function __soapCall($method, $args) { $this->setSoapMode(true); $this->_soapClient->__soapCall($method, $args); $this->setSoapMode(false); } } class Invoice { function __get($val) { if($this->_soapClient->getSoapMode()) { return null; } else { return $this->$val; } } } This works but it doesn't feel right and seems a bit clunky. Do the mapping manually, and don't use SoapClient's mapping features. I'd just have a function on all the mapped objects that returns the safe-to-send properties. Also, nobody would have access to properties they shouldn't since I could enforce getters and setters. A lot more work, though.

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• git branch naming best practices

  - by skiphoppy

  I've been using a local git repository interacting with my group's CVS repository for several months, now. I've made an almost neurotic number of branches, most of which have thankfully merged back into my trunk. But naming is starting to become an issue. If I have a task easily named with a simple label, but I accomplish it in three stages which each include their own branch and merge situation, then I can repeat the branch name each time, but that makes the history a little confusing. If I get more specific in the names, with a separate description for each stage, then the branch names start to get long and unwieldy. I did learn looking through old threads here that I could start naming branches with a / in the name, i.e., topic/task, or something like that. I may start doing that and seeing if it helps keep things better organized. What are some best practices for naming git branches? Edit: Nobody has actually suggested any naming conventions. I do delete branches when I'm done with them. I just happen to have several around due to management constantly adjusting my priorities. :) As an example of why I might need more than one branch on a task, suppose I need to commit the first discrete milestone in the task to the group's CVS repository. At that point, due to my imperfect interaction with CVS, I would perform that commit and then kill that branch. (I've seen too much weirdness interacting with CVS if I try to continue to use the same branch at that point.)

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• REST API Best practice: How to accept as input a list of parameter values

  - by whatupwilly

  Hi All, We are launching a new REST API and I wanted some community input on best practices around how we should have input parameters formatted: Right now, our API is very JSON-centric (only returns JSON). The debate of whether we want/need to return XML is a separate issue. As our API output is JSON centric, we have been going down a path where our inputs are a bit JSON centric and I've been thinking that may be convenient for some but weird in general. For example, to get a few product details where multiple products can be pulled at once we currently have: http://our.api.com/Product?id=["101404","7267261"] Should we simplify this as: http://our.api.com/Product?id=101404,7267261 Or is having JSON input handy? More of a pain? We may want to accept both styles but does that flexibility actually cause more confusion and head aches (maintainability, documentation, etc.)? A more complex case is when we want to offer more complex inputs. For example, if we want to allow multiple filters on search: http://our.api.com/Search?term=pumas&filters={"productType":["Clothing","Bags"],"color":["Black","Red"]} We don't necessarily want to put the filter types (e.g. productType and color) as request names like this: http://our.api.com/Search?term=pumas&productType=["Clothing","Bags"]&color=["Black","Red"] Because we wanted to group all filter input together. In the end, does this really matter? It may be likely that there are so many JSON utils out there that the input type just doesn't matter that much. I know our javascript clients making AJAX calls to the API may appreciate the JSON inputs to make their life easier. Thanks, Will

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• Resizing video best practices (frame size)

  - by undefined

  I have read the following which is from Best Practices for Encoding Video with the VP6 Codec on the Adobe website here - http://www.adobe.com/devnet/flash/articles/encoding_video_print.html. It is talking about common video ratios (320x240, 640x480) Although these ratios are standard, and should be used to avoid distorting the video, the size of the encoded video is not set in stone. The original web video sizes used heights and widths that were evenly divisible by 16. This was mandatory for many early codecs. Although this is not necessary for modern codecs, you should stick to even heights and widths. What do they mean by 'even heights and widths'. I am thinking about encoding my video at 400x300 to make it slightly bigger, this is still 4x3 format but should I just stick at 320x240 and resize it on the screen? Clearly there are benefits to this in terms of storage size and delivery costs. In some places on my site I want to show the video at 400x300 but in others I want it to play full screen so this is why I am wondering if a larger original size (400x300) will give better results when blown up. Any thoughts?

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• Data Access Layer, Best Practices

  - by labratmatt

  I'm looking for input on the best way to refactor the data access layer (DAL) in my PHP based web app. I follow an MVC pattern: PHP/HTML/CSS/etc. views on the front end, PHP controllers/services in the middle, and a PHP DAL sitting on top of a relational database in the model. Pretty standard stuff. Things are working fine, but my DAL is getting large (codesmell?) and becoming a bit unwieldy. My DAL contains almost all of the logic to interface with my database and is full of functions that look like this: function getUser($user_id) { $statement = "select id, name from users where user_id=:user_id"; PDO builds statement and fetchs results as an array return $array_of_results_generated_by_PDO_fetch_method; } Notes: The logic in my controller only interacts with the model using functions like the above in the DAL I am not using a framework (I'm of the opinion that PHP is a templating language and there's no need to inject complexity via a framework) I generally use PHP as a procedural language and tend to shy away from its OOP approach (I enjoy OOP development but prefer to keep that complexity out of PHP) What approaches have you taken when your DAL has reached this point? Do I have a fundamental design problem? Do I simply need to chop my DAL into a number of smaller files (logically divide it)? Thanks.

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• Best Practice - Removing item from generic collection in C#

  - by Matt Davis

  I'm using C# in Visual Studio 2008 with .NET 3.5. I have a generic dictionary that maps types of events to a generic list of subscribers. A subscriber can be subscribed to more than one event. private static Dictionary<EventType, List<ISubscriber>> _subscriptions; To remove a subscriber from the subscription list, I can use either of these two options. Option 1: ISubscriber subscriber; // defined elsewhere foreach (EventType event in _subscriptions.Keys) { if (_subscriptions[event].Contains(subscriber)) { _subscriptions[event].Remove(subscriber); } } Option 2: ISubscriber subscriber; // defined elsewhere foreach (EventType event in _subscriptions.Keys) { _subscriptions[event].Remove(subscriber); } I have two questions. First, notice that Option 1 checks for existence before removing the item, while Option 2 uses a brute force removal since Remove() does not throw an exception. Of these two, which is the preferred, "best-practice" way to do this? Second, is there another, "cleaner," more elegant way to do this, perhaps with a lambda expression or using a LINQ extension? I'm still getting acclimated to these two features. Thanks. EDIT Just to clarify, I realize that the choice between Options 1 and 2 is a choice of speed (Option 2) versus maintainability (Option 1). In this particular case, I'm not necessarily trying to optimize the code, although that is certainly a worthy consideration. What I'm trying to understand is if there is a generally well-established practice for doing this. If not, which option would you use in your own code?

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• Best practices for managing updating a database with a complex set of changes

  - by Sarge

  I am writing an application where I have some publicly available information in a database which I want the users to be able to edit. The information is not textual like a wiki but is similar in concept because the edits bring the public information increasingly closer to the truth. The changes will affect multiple tables and the update needs to be automatically checked before affecting the public tables. I'm working on the design and I'm wondering if there are any best practices that might help with some particular issues. I want to provide undo capability. I want to show the user the combined result of all their changes. When the user says they're done, I need to check the underlying public data to make sure it hasn't been changed by somebody else. My current plan is to have the user work in a set of tables setup to be a private working area. Once they're ready they can kick off a process to check everything and update the public tables. Undo can be recorded using Command pattern saving to a table. Are there any techniques I might have missed or useful papers or patterns? Thanks in advance!

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• Best Practice With JFrame Constructors?

  - by David Barry

  In both my Java classes, and the books we used in them laying out a GUI with code heavily involved the constructor of the JFrame. The standard technique in the books seems to be to initialize all components and add them to the JFrame in the constructor, and add anonymous event handlers to handle events where needed, and this is what has been advocated in my class. This seems to be pretty easy to understand, and easy to work with when creating a very simple GUI, but seems to quickly get ugly and cumbersome when making anything other than a very simple gui. Here is a small code sample of what I'm describing: public class FooFrame extends JFrame { JLabel inputLabel; JTextField inputField; JButton fooBtn; JPanel fooPanel; public FooFrame() { super("Foo"); fooPanel = new JPanel(); fooPanel.setLayout(new FlowLayout()); inputLabel = new JLabel("Input stuff"); fooPanel.add(inputLabel); inputField = new JTextField(20); fooPanel.add(inputField); fooBtn = new JButton("Do Foo"); fooBtn.addActionListener(new ActionListener() { public void actionPerformed(ActionEvent e) { //handle event } }); fooPanel.add(fooBtn); add(fooPanel, BorderLayout.CENTER); } } Is this type of use of the constructor the best way to code a Swing application in java? If so, what techniques can I use to make sure this type of constructor is organized and maintainable? If not, what is the recommended way to approach putting together a JFrame in java?

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• Best practice - When to evaluate conditionals of function execution

  - by Tesserex

  If I have a function called from a few places, and it requires some condition to be met for anything it does to execute, where should that condition be checked? In my case, it's for drawing - if the mouse button is held down, then execute the drawing logic (this is being done in the mouse movement handler for when you drag.) Option one says put it in the function so that it's guaranteed to be checked. Abstracted, if you will. public function Foo() { DoThing(); } private function DoThing() { if (!condition) return; // do stuff } The problem I have with this is that when reading the code of Foo, which may be far away from DoThing, it looks like a bug. The first thought is that the condition isn't being checked. Option two, then, is to check before calling. public function Foo() { if (condition) DoThing(); } This reads better, but now you have to worry about checking from everywhere you call it. Option three is to rename the function to be more descriptive. public function Foo() { DoThingOnlyIfCondition(); } private function DoThingOnlyIfCondition() { if (!condition) return; // do stuff } Is this the "correct" solution? Or is this going a bit too far? I feel like if everything were like this function names would start to duplicate their code. About this being subjective: of course it is, and there may not be a right answer, but I think it's still perfectly at home here. Getting advice from better programmers than I is the second best way to learn. Subjective questions are exactly the kind of thing Google can't answer.

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• Best strategy for synching data in iPhone app

  - by iamj4de

  I am working on a regular iPhone app which pulls data from a server (XML, JSON, etc...), and I'm wondering what is the best way to implement synching data. Criteria are speed (less network data exchange), robustness (data recovery in case update fails), offline access and flexibility (adaptable when the structure of the database changes slightly, like a new column). I know it varies from app to app, but can you guys share some of your strategy/experience? For me, I'm thinking of something like this: 1) Store Last Modified Date in iPhone 2) Upon launching, send a message like getNewData.php?lastModifiedDate=... 3) Server will process and send back only modified data from last time. 4) This data is formatted as so: <+><data id="..."></data></+> // add this to SQLite/CoreData <-><data id="..."></data></-> // remove this <%><data id="..."><attribute>newValue</attribute></data></%> // new modified value I don't want to make <+, <-, <%... for each attribute as well, because it would be too complicated, so probably when receive a <% field, I would just remove the data with the specified id and then add it again (assuming id here is not some automatically auto-incremented field). 5) Once everything is downloaded and updated, I will update the Last Modified Date field. The main problem with this strategy is: If the network goes down when I am updating something = the Last Modified Date is not yet updated = next time I relaunch the app, I will have to go through the same thing again. Not to mention potential inconsistent data. If I use a temporary table for update and make the whole thing atomic, it would work, but then again, if the update is too long (lots of data change), the user has to wait a long time until new data is available. Should I use Last-Modified-Date for each of the data field and update data gradually?

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• Best practice - logging events (general) and changes (database)

  - by b0x0rz

  need help with logging all activities on a site as well as database changes. requirements: * should be in database * should be easily searchable by initiator (user name / session id), event (activity type) and event parameters i can think of a database design but either it involves a lot of tables (one per event) so i can log each of the parameters of an event in a separate field OR it involves one table with generic fields (7 int numeric and 7 text types) and log everything in one table with event type field determining what parameter got written where (and hoping that i don't need more than 7 fields of a certain type, or 8 or 9 or whatever number i choose)... example of entries (the usual things): [username] login failed @datetime [username] login successful @datetime [username] changed password @datetime, estimated security of password [low/ok/high/perfect] @datetime [username] clicked result [result number] [result id] after searching for [search string] and got [number of results] @datetime [username] clicked result [result number] [result id] after searching for [search string] and got [number of results] @datetime [username] changed profile name from [old name] to [new name] @datetime [username] verified name with [credit card type] credit card @datetime datbase table [table name] purged of old entries @datetime via automated process etc... so anyone dealt with this before? any best practices / links you can share? i've seen it done with the generic solution mentioned above, but somehow that goes against what i learned from database design, but as you can see the sheer number of events that need to be trackable (each user will be able to see this info) is giving me headaches, BUT i do LOVE the one event per table solution more than the generic one. any thoughts? edit: also, is there maybe an authoritative list of such (likely) events somewhere? thnx stack overflow says: the question you're asking appears subjective and is likely to be closed. my answer: probably is subjective, but it is directly related to my issue i have with designing a database / writing my code, so i'd welcome any help. also i tried narrowing down the ideas to 2 so hopefully one of these will prevail, unless there already is an established solution for these kinds of things.

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• best practice - loging events (general) and changes (database)

  - by b0x0rz

  need help with logging all activities on a site as well as database changes. requirements: * should be in database * should be easily searchable by initiator (user name / session id), event (activity type) and event parameters i can think of a database design but either it involves a lot of tables (one per event) so i can log each of the parameters of an event in a separate field OR it involves one table with generic fields (7 int numeric and 7 text types) and log everything in one table with event type field determining what parameter got written where (and hoping that i don't need more than 7 fields of a certain type, or 8 or 9 or whatever number i choose)... example of entries (the usual things): [username] login failed @datetime [username] login successful @datetime [username] changed password @datetime, estimated security of password [low/ok/high/perfect] @datetime [username] clicked result [result number] [result id] after searching for [search string] and got [number of results] @datetime [username] clicked result [result number] [result id] after searching for [search string] and got [number of results] @datetime [username] changed profile name from [old name] to [new name] @datetime [username] verified name with [credit card type] credit card @datetime datbase table [table name] purged of old entries @datetime etc... so anyone dealt with this before? any best practices / links you can share? i've seen it done with the generic solution mentioned above, but somehow that goes against what i learned from database design, but as you can see the sheer number of events that need to be trackable (each user will be able to see this info) is giving me headaches, BUT i do LOVE the one event per table solution more than the generic one. any thoughts? edit: also, is there maybe an authoritative list of such (likely) events somewhere? thnx stack overflow says: the question you're asking appears subjective and is likely to be closed. my answer: probably is subjective, but it is directly related to my issue i have with designing a database / writing my code, so i'd welcome any help. also i tried narrowing down the ideas to 2 so hopefully one of these will prevail, unless there already is an established solution for these kinds of things.

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• Best practice to structure large html-based project

  - by AntonAL

  I develop Rails based website, enjoying using partials for some common "components" Recently, i faced a problem, that states with CSS interference. Styles for one component (described in css) override styles for another components. For example, one component has ... <ul class="items"> ... and another component has it too. But that ul's has different meaning in these two components. On the other hand, i want to "inherit" some styles for one component from another. For example: Let, we have one component, called "post" <div class="post"> <!-- post's stuff --> <ul class="items"> ... </ul> </div And another component, called "new-post": <div class="new-post"> <!-- post's stuff --> <ul class="items"> ... </ul> <!-- new-post's stuff --> <div class="tools">...</div> </div Post and new-post have something similar ("post's stuff") and i want to make CSS rules to handle both "post" and "new-post" New post has "subcomponents", for example - editing tools, that has also: <ul class="items"> This is where CSS rules starting to interfer - some rules, targeted for ul.items (in post and new-post) applies subcomponent of new-post, called "tools" On the one hand - i want to inherit some styles On the other hand, i want to get better incapsulation What are the best practices, to avoid such kind of problems ?

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• How to best launch C++ application from web page

  - by JB

  I guess there are two parts to this question, one technical and one best practice for security and doing things "right". I'm working on a little game using C++ / directx but I would like to be able to launch it from a web page by someone clicking on a link on that page. Ideally I would like the first time they clicked for it to launch an installer downloads and installs the game on their machine, and then the next time to launch an application which updates the game from a web site if it's old and then launches it. I have no problems with the expected security popups and questions the first time it runs. I want people to be certain what they are installing and understand what they are doing. But it would be nice if once it is installed they could run it with the minimum of fuss. My question then is what technologies I could use to do this? I'm thinking that it would need a browser plugin and an activex control so that first time you'd install that, and subsequently the control/plugin would be able to launch the game. I'm not sure that under newer browser secuity models that a plugin would have the permissions to be able to run an installer though or silently invoke applications on the client machine even if they are already installed. Is there a more sensible way to achive what I want to achieve? And I'm worried about the security aspects too. I want this to be convenient for users but I of course want to do it "right". I know this can be done as I've seen several mmorpg type games that launch in this way from the browser now but it's not entirely clear to me how they've done it.

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• Best way to unit test Collection?

  - by limc

  I'm just wondering how folks unit test and assert that the "expected" collection is the same/similar as the "actual" collection (order is not important). To perform this assertion, I wrote my simple assert API:- public void assertCollection(Collection<?> expectedCollection, Collection<?> actualCollection) { assertNotNull(expectedCollection); assertNotNull(actualCollection); assertEquals(expectedCollection.size(), actualCollection.size()); assertTrue(expectedCollection.containsAll(actualCollection)); assertTrue(actualCollection.containsAll(expectedCollection)); } Well, it works. It's pretty simple if I'm asserting just bunch of Integers or Strings. It can also be pretty painful if I'm trying to assert a collection of Hibernate domains, say for example. The collection.containsAll(..) relies on the equals(..) to perform the check, but I always override the equals(..) in my Hibernate domains to check only the business keys (which is the best practice stated in the Hibernate website) and not all the fields of that domain. Sure, it makes sense to check just against the business keys, but there are times I really want to make sure all the fields are correct, not just the business keys (for example, new data entry record). So, in this case, I can't mess around with the domain.equals(..) and it almost seems like I need to implement some comparators for just unit testing purposes instead of relying on collection.containsAll(..). Are there some testing libraries I could leverage here? How do you test your collection? Thanks.

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• Best implementation of Java Queue?

  - by Georges Oates Larsen

  I am working (In java) on a recursive image processing algorithm that recursively traverses the pixels of the image, outward from a center point. Unfortunately... That causes stack overflows, so I have decided to switch to a Queue-based algorithm. Now, this is all fine and dandy -- But considering the fact that its queue will be analyzing THOUSANDS of pixels in a very short amount of time, while constantly popping and pushing, WITHOUT maintaining a predictable state (It could be anywhere between length 100, and 20000); The queue implementation needs to have significantly fast popping and pushing abilities. A linked list seems attractive due to its ability to push elements unto its self without rearranging anything else in the list, but in order for it to be fast enough, it would need easy access to both its head, AND its tail (or second-to-last node if it were not doubly-linked). Sadly, though I cannot find any information related to the underlying implementation of linked lists in Java, so it's hard to say if a linked list is really the way to go... This brings me to my question... What would be the best implementation of the Queue interface in Java for what I intend to do? (I do not wish to edit or even access anything other than the head and tail of the queue -- I do not wish to do any sort of rearranging, or anything. On the flip side, I DO intend to do a lot of pushing and popping, and the queue will be changing size quite a bit, so preallocating would be inefficient)

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• Google Rules for Retail

  - by David Dorf

  In the book What Would Google Do?, Jeff Jarvis outlines ten "Google Rules" that define how Google acts.  These rules help define how Web 2.0 businesses operate today and into the future.  While there's a chapter in the book on applying these rules to the retail industry, it wasn't very in-depth.  So I've decided to more directly apply the rules to retail, along with some notable examples of success.  The table below shows Jeff's Google Rule, some Industry Examples, and New Retailer Rules that I created. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} table.MsoTableGrid {mso-style-name:"Table Grid"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-priority:59; mso-style-unhide:no; border:solid black 1.0pt; mso-border-themecolor:text1; mso-border-alt:solid black .5pt; mso-border-themecolor:text1; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-border-insideh:.5pt solid black; mso-border-insideh-themecolor:text1; mso-border-insidev:.5pt solid black; mso-border-insidev-themecolor:text1; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} Google Rule Industry Examples New Retailer Rule New Relationship Your worst customer is your friend; you best customer is your partner Newegg.com lets manufacturers respond to customer comments that are critical of the product, and their EggXpert site lets customers help other customers. Listen to what your customers are saying about you.  Convert the critics to fans and the fans to influencers. New Architecture Join a network; be a platform Tesco and BestBuy released APIs for their product catalogs so third-parties could create new applications. Become a destination for information. New Publicness Life is public, so is business Zappos and WholeFoods founders are prolific tweeters/bloggers, sharing their opinions and connecting to customers.  It's not always pretty, but it's genuine. Be transparent.  Share both your successes and failures with your customers. New Society Elegant organization Wet Seal helps their customers assemble outfits and show them off to each other.  Barnes & Noble has a community site that includes a bookclub. Communities of your customers already exist, so help them organize better. New Economy Mass market is dead; long live the mass of niches lululemon found a niche for yoga inspired athletic wear.  Threadless uses crowd-sourcing to design short-runs of T-shirts. Serve small markets with niche products. New Business Reality Decide what business you're in When Lowes realized catering to women brought the men along, their sales increased. Customers want experiences to go with the products they buy. New Attitude Trust the people and listen In 2008 Starbucks launched MyStartbucksIdea to solicit ideas from their customers. Use social networks as additional data points for making better merchandising decisions. New Ethic Be honest and transparent; don't be evil Target is giving away reusable shopping bags for Earth Day.  Kohl's has outfitted 67 stores with solar arrays. Being green earns customers' respect and lowers costs too. New Speed Life is live H&M and Zara keep up with fashion trends. Be prepared to pounce on you customers' fickle interests. New Imperatives Encourage, enable and protect innovation 1-800-Flowers was the first do sales in Facebook and an early adopter of mobile commerce.  The Sears Personal Shopper mobile app finds products based on a photo. Give your staff permission to fail so innovation won't be stifled. Jeff will be a keynote speaker at Crosstalk, our upcoming annual user conference, so I'm looking forward to hearing more of his perspective on retail and the new economy.

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• How best to manage my growing data in Excel?

  - by Mike

  This isn't a question about formulas or features in Excel. I'm debating the correct/best way to manage the growing amount of data 'I have to' manage in Excel (I produce PIVOT tables/reports for my management). DATA: I record the number of publications we order: cost, date ordered, start and end of subscription, who requested it, when they ordered it, when I ordered it, will it be cancelled next year, etc, etc, etc. DILEMMA: Obviously we re-order a lot of the same publications, so depending on how I manage the data I could be duplicating all over the place. OPTION 1: So, do I use ROWs = publication name in Row 1 and all the related columns for each financial year are copied and pasted after each financial year ready for the new FY information? This will lead to me going to column ZZ. OPTION 2: Or, do I use COLUMNs = each row has only one FY information for each publication and if we re-order or cancel a publication I re-type the publication name in a row below and fill in appropriate columns? This will lead to a long list of publications down to row 10000, and potential for misspelling of repeat ordered publication names. IDEAS: What's the best way - thinking in terms of pivot table best practice, being able to sum or count easy, report formatting, etc. Any best practices much appreciated.

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• Best practices for sending automated daily emails from web service

  - by Tauren

  I am running a web service that currently sends confirmation emails out to new users via the gmail smtp servers. As I'm only getting a few new users each day, this hasn't been a problem. I've recently added new features to the webapp that will require a customized message to be sent out to each user every day. Think of this as similar to the regular messages LinkedIn sends out that give you a status report on the activity in your network. Every user's message will be different. With thousands of users, this means thousands of unique messages will be sent each day. Edit: I've since found that these types of email are called "transactional or relationship messages". Spamtacular has a good article on differentiating between marketing and transactional email. I don't think using gmail's smtp servers will cut it anymore, but I don't know that for sure. I don't know what gmail's maximum outgoing messages per account is (it might be 100/day), but they limit outgoing mail to 500 recipients per message. I'm not sending a single message to 500 recipients, but I'm going to be sending 1000's of customized messages with each recipient getting one per day. I'm interested to learn any best practices for doing this (especially for Java-based webapps). Here are some of my thoughts and concerns on it: Should I set up my own outgoing mail server? If I do this, it seems like I'll have all sorts of other issues to worry about, such as preventing mail server abuse, monitoring bounces, allowing ways to opt-out of emails, etc. Are there any tools or services to help with this? Maybe something like OpenEMM or a services like MailChimp? But those seem focused more toward email marketing campaigns. I don't think I should have the webapp itself handle sending emails as it currently is for new user signups. I'm thinking I should setup a separate messaging server that can access the same backend/datastore as the webapp. Thoughts on this? Should I consider setting up some sort of message queueing service to help with this, such as JMS, RabbitMQ, ActiveMQ, etc.? Do I need to provide users a way to opt-out? Do I need to flag these as bulk messages? I don't really consider these email marketing messages, but I'm unsure what is considered appropriate or proper netiquette. Any advice is appreciated. I'm also very interested in open source tools or web services that simplify things and could help me to ramp up as quickly as possible. Thanks!

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• Best online photoeditor & Best iphone wireframe Creator

  - by SamSol

  Is there any Best online photo editor & Best iphone wireframe Creator? iphone wireframe creator that is useful to draw preview of any iphone application.

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• What LTO 4 drive to buy

  - by pplrppl

  Evan Anderson mentioned in another solution you could buy a LTO-4 (autoloader, 1 tape / day) - $4,566.00 (the discussion included total cost of tapes for a specific rotation.) but I don't know specifics on what he or you would recommend for the actual drive and if necessary controller. Show me a newegg URL or CDW, Dell, or HP, or whatever your favorite vendor would be for your solution if you don't mind looking it up or just give me a brand and a model number and I'll be glad to do the leg work myself. I currently have on have on hand an external LTO 3 drive that uses LVD SCSI interface (and thus have a controller card that has an external LVD SCSI connector). If that card isn't sufficient to interface to a LTO 4 drive let me know. http://www.fujifilmusa.com/shared/bin/LTO_Overview.pdf shows minimum tape speeds for LTO4 and other LTO formats. It looks like the IBM LTO4 actually has a lower minimum speed than the IBM LTO3. Either way my average server is too slow to feed LTO3/4 without shoeshining so I'm looking for a drive with a low minimum write speed. If you trust the PDF from 2008 that makes my choices IBM LTO 4 full height IBM LTO 4 half height HP LTO 4 half height but presumably there are other options out there that weren't mentioned in the fuji PDF. Again I'm looking for a specific recommendation on a drive to buy (and the controller if needed).

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