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• GET syntax in xpath

  - by David Doria

  I am trying to use a parameter that I pass to the page in an xpath query. This works properly (hard coded): <?php $xml = simplexml_load_file("bookstore.xml"); $res = $xml->xpath("/bookstore/book[title = 'Everyday Italian']"); echo $res[0]->author ?> but I pass the parameter with: bookdetails.php?title="Everyday Italian" and then do: <?php $xml = simplexml_load_file("bookstore.xml"); $res = $xml->xpath("/bookstore/book[title = $_GET['title']]"); echo $res[0]->author ?> I get a 500 error. Any thoughts? Thanks, David

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• Summing the results of Case queries in SQL

  - by David Stelfox

  I think this is a relatively straightforward question but I have spent the afternoon looking for an answer and cannot yet find it. So... I have a view with a country column and a number column. I want to make any number less than 10 'other' and then sum the 'other's into one value. For example, AR 10 AT 7 AU 11 BB 2 BE 23 BY 1 CL 2 I used CASE as follows: select country = case when number < 10 then 'Other' else country end, number from ... This replaces the countries values with less than 10 in the number column to other but I can't work out how to sum them. I want to end up with a table/view which looks like this: AR 10 AU 11 BE 23 Other 12 Any help is greatly appreciated. Cheers, David

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• C#: Hook up all events from object in single statement.

  - by David

  In my domain layer all domain objects emit events (of type InvalidDomainObjectEventHandler) to indicate invalid state when the IsValid property is called. On an aspx codebehind, I have to manually wire up the events for the domain object like this: _purchaseOrder.AmountIsNull += new DomainObject.InvalidDomainObjectEventHandler(HandleDomainObjectEvent); _purchaseOrder.NoReason += new DomainObject.InvalidDomainObjectEventHandler(HandleDomainObjectEvent); _purchaseOrder.NoSupplier += new DomainObject.InvalidDomainObjectEventHandler(HandleDomainObjectEvent); _purchaseOrder.BothNewAndExistingSupplier += new DomainObject.InvalidDomainObjectEventHandler(HandleDomainObjectEvent); Note that the same method is called in each case since the InvalidDomainobjectEventArgs class contains the message to display. Is there any way I can write a single statement to wire up all events of type InvalidDomainObjectEventHandler in one go? Thanks David

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• python lxml problem

  - by David ???

  I'm trying to print/save a certain element's HTML from a web-page. I've retrieved the requested element's XPath from firebug. All I wish is to save this element to a file. I don't seem to succeed in doing so. (tried the XPath with and without a /text() at the end) I would appreciate any help, or past experience. 10x, David import urllib2,StringIO from lxml import etree url='http://www.tutiempo.net/en/Climate/Londres_Heathrow_Airport/12-2009/37720.htm' seite = urllib2.urlopen(url) html = seite.read() seite.close() parser = etree.HTMLParser() tree = etree.parse(StringIO.StringIO(html), parser) xpath = "/html/body/table/tbody/tr/td[2]/div/table/tbody/tr[6]/td/table/tbody/tr/td[3]/table/tbody/tr[3]/td/table/tbody/tr/td/table/tbody/tr/td/table/tbody/text()" elem = tree.xpath(xpath) print elem[0].strip().encode("utf-8")

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• Pushing a variable onto a vector, value at that point in vector changes when the variable does.

  - by David Andrews

  I have a programming problem =) std::vector<char*> Names; if(MyPacket.ID == 3) {Names.push_back(MyPacket.Buffer);} I push the recieved buffer onto a vector like so, but when the buffer changes so does the value of the variable at that point in the vector. So say I sent and pushed a buffer containing 'Simon' onto the vector that would be fine so at point [0] on the vector would be the word Simon. but then when I recieve a new buffer it overwrites position [0] even though the packets ID is different, a breakpoint within the if statement is not reached with this new buffer. I really hope i'm explaining this well enough, I tried asking a friends advice and he pointed me towards this site. Any help appreciated David Andrews

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• Configuring Cisco 877W router from scratch for DHCP, WiFi, ADSL2+, NAT

  - by David M Williams

  Hi all, I apologise if this is a BIG question but I am quite lost with the Cisco IOS. I know what I want to achieve just not how to do it :( I have a Cisco 877W router with 4 FastEthernet interfaces, 1 ATM interface and 1 802.11 Radio. I want to set it up for a small network and am trying to construct a configuration below. I was using Google to try and flesh it out but I think I need help and guidance from actual experts! If it helps, output from show ver says Cisco IOS software, C870 software (C870-ADVSECURITYK9-M), version 12.4(4)T7, release software (fc1) ROM: System bootstrap, version 12.3(8r)YI4, release software Here's what I have so far, which hopefully outlines clearly enough what I am wanting to do. The bits in angle brackets are placeholders (eg the secret password). ! ! Set router hostname ! hostname Shazam ! ! Set usernames and passwords ! username david privilege 15 secret 0 <PASSWORD> enable secret <SECRETPASSWORD> ! ! Configure SSH and telnet access ! line vty 0 4 privilege level 15 login local transport input telnet ssh ! ! Local logging ! logging buffered 51200 warning ! ! Set date and time for NSW, Australia (GMT +10h) ! ! ! Set router IP address to 192.168.1.1 on FastEthernet0 port ! interface FastEthernet0 ip address 192.168.1.1 255.255.255.0 no shut ip nat inside ! ! Forward any unknown DNS requests to Google ! ip dns server ip name-server 8.8.8.8 ip name-server 8.8.4.4 ! ! Set up DHCP ! DHCP pool covers 192.168.1.100 - .199 ! Set gateway and DNS server to be the router, ie 192.168.1.1 ! service dhcp ip routing ip dhcp excluded-address 192.168.1.1 192.168.1.99 ip dhcp excluded-address 192.168.1.200 192.168.1.255 ip dhcp pool <DHCPPOOLNAME> network 192.168.1.0 255.255.255.0 default-router 192.168.1.1 dns-server 192.168.1.1 lease 7 ! ! DHCP reservations ! ! Assign IP address 192.168.1.105 to MAC address 00-21-5D-2F-58-04 ! ! Configure ADSL2 connection details ! interface atm dsl operating-mode adsl2+ ! ! Set up NAT rules ! ! Forward port 35394 to 192.168.1.105 ! ! Set up WiFi ! ! SSID visible, WPA2 security, Pre-shared key I'm hoping most of this is boiler-plate stuff to you guys. I'm keen to not just get a working script but to actually understand it also. Unfortunately, I'm finding the Cisco reference material online very complex. Thank you!

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• Retrive unchanged data

  - by cnkt

  How can i get the Doctrine_Record's unchanged version of field data. For example; echo $user->username; // Prints 'David' $user->username = 'John'; echo $user->username; // Prints 'John' How to get the pre-changed value (David)?

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• Mysql: how to extract multiple text files from my mysql table

  - by Patrick

  hi, I need to extract data from my mysql database into multiple text files. I have a table with 4 columns: UserID, UserName, Tag, Score. I need to create a text file for each Tag, with the userID, the userName and score (ordered by score) i.e. Tag1.txt 234922 John 35 234294 David 205 392423 Patrick 21 Tag2.txt 234922 John 35 234294 David 205 392423 Patrick 21 and so on... Edited: Sample: http://dl.dropbox.com/u/72686/expertsTable.png thanks

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• Sorting tree with other column in SQL Server 2008

  - by bodziec

  Hi, I have a table which implements a tree using hierarchyid column Sample data: People \ Girls \1\ Zoey \1\1\ Kate \1\2\ Monica \1\3\ Boys \2\ Mark \2\1\ David \2\2\ This is the order using hierarchyid column as sort column I would like to sort data using hierarchyid but also using name so it would look like this: People \ Boys \2\ David \2\2\ Mark \2\1\ Girls \1\ Kate \1\2\ Monica \1\3\ Zoey \1\1\ Is there a simple solution to do this? Czy da sie to zrobic w jednym zapytaniu sql ?

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• Thread resource sharing

  - by David

  I'm struggling with multi-threaded programming... I have an application that talks to an external device via a CAN to USB module. I've got the application talking on the CAN bus just fine, but there is a requirement for the application to transmit a "heartbeat" message every second. This sounds like a perfect time to use threads, so I created a thread that wakes up every second and sends the heartbeat. The problem I'm having is sharing the CAN bus interface. The heartbeat must only be sent when the bus is idle. How do I share the resource? Here is pseudo code showing what I have so far: TMainThread { Init: CanBusApi =new TCanBusApi; MutexMain =CreateMutex( "CanBusApiMutexName" ); HeartbeatThread =new THeartbeatThread( CanBusApi ); Execution: WaitForSingleObject( MutexMain ); CanBusApi->DoSomething(); ReleaseMutex( MutexMain ); } THeartbeatThread( CanBusApi ) { Init: MutexHeart =CreateMutex( "CanBusApiMutexName" ); Execution: Sleep( 1000 ); WaitForSingleObject( MutexHeart ); CanBusApi->DoHeartBeat(); ReleaseMutex( MutexHeart ); } The problem I'm seeing is that when DoHeartBeat is called, it causes the main thread to block while waiting for MutexMain as expected, but DoHeartBeat also stops. DoHeartBeat doesn't complete until after WaitForSingleObject(MutexMain) times out in failure. Does DoHeartBeat execute in the context of the MainThread or HeartBeatThread? It seems to be executing in MainThread. What am I doing wrong? Is there a better way? Thanks, David

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• Array of ArrayList Java

  - by David Bobo

  Hi, I am creating an PriorityQueue with multiple queues. I am using an Array to store the multiple ArrayLists that make up my different PriorityQueues. Here is what I have for my constructor so far: ArrayList<ProcessRecord> pq; ArrayList[] arrayQ; MultiList(){ arrayQ = new ArrayList[9]; pq = new ArrayList<ProcessRecord>(); } The problem comes when I am trying to get the size of the entire array, that is the sum of the sizes of each ArrayList in the array. public int getSize(){ int size = 0; for(int i = 1; i <=9; i++){ size = size + this.arrayQ[i].size(); } return size; } is not seeming to work. Am I declaring the Array of ArrayList correctly? I keep getting an error saying that this.arrayQ[i].size() is not a method. (the .size() being the problem) Thanks for any help! David

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• Visual Studio template not showing

  - by David

  Hi all I've followed this tutorial to try to add a template to Visual Studio: http://www.switchonthecode.com/tutorials/visual-studio-how-to-create-item-templates The template I have created is designed to add one predefined .aspx and one predefined .aspx.cs file to the project. The folder contains the following files: MoosePage.aspx MoosePage.aspx.cs MoosePage.vstemplate MoosePageItemTemplateIcon.ico The .vstemplate file looks like this: <VSTemplate Type="Item" Version="2.0.0" xmlns="http://schemas.microsoft.com/developer/vstemplate/2005"> <TemplateData> <Name>MoosePage</Name> <Description>MoosePage Template</Description> <DefaultName>NewMoosePage</DefaultName> <ProjectType>CSharp</ProjectType> <Icon>MoosePageItemTemplateIcon.ico</Icon> </TemplateData> <TemplateContent> <ProjectItem TargetFileName="$fileinputname$.aspx" ReplaceParameters="true"> MoosePage.aspx </ProjectItem> <ProjectItem TargetFileName="$fileinputname$.aspx.cs" ReplaceParameters="true"> MoosePage.aspx.cs </ProjectItem> </TemplateContent> </VSTemplate> I have zipped the files up (.zip not .zipx) and placed the zip folder in My Documents\Visual Studio 2008\Templates\ItemTemplates\VisualWebDeveloper. I have restarted Visual Studio. When I go into my website project and choose Add New Item, I don't see my new template. Can anyone suggest what might have gone wrong? Thanks David

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• Is there a GUI that I can use to create XML documents based on my schema?

  - by David Conlisk

  Hi all, I want to create a simple graphical user interface to allow non-technical users to create an XML file without having to manually edit the XML source. Ideally I'd like a drag and drop interface, but failing that, anything really. The contents of the XML file are similar to an encoded flow chart of a binary tree, so maybe something like Visio, with a save as xml option? Here's a quick sample of the XML output that is required: <?xml version="1.0" encoding="utf-8"?> <steps> <step id="1" type="prompt"> <prompt> Welcome. </prompt> <next>1.1</next> </step> <step id="1.1" type="question"> <prompt> Do you have what you need? </prompt> <yes>1.2</yes> <no>1.1.1</no> </step> ... </steps> Are there any existing tools out there that you can recommend for this purpose? Ideally open-source or with a free personal license, but I'm interested in hearing about all options. Thanks, David

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• Need advice on OOP philosophy

  - by David Jenings

  I'm trying to get the wheels turning on a large project in C#. My previous experience is in Delphi, where by default every form was created at applicaton startup and form references where held in (gasp) global variables. So I'm trying to adapt my thinking to a 100% object oriented environment, and my head is spinning just a little. My app will have a large collection of classes Most of these classes will only really need one instance. So I was thinking: static classes. I'm not really sure why, but much of what I've read here says that if my class is going to hold a state, which I take to mean any property values at all, I should use a singleton structure instead. Okay. But there are people out there who for reasons that escape me, think that singletons are evil too. None of these classes is in danger of being used anywhere except in this program. So they could certainly work fine as regular objects (vs singletons or static classes) Then there's the issue of interaction between objects. I'm tempted to create a Global class full of public static properties referencing the single instances of many of these classes. I've also considered just making them properties (static or instance, not sure which) of the MainForm. Then I'd have each of my classes be aware of the MainForm as Owner. Then the various objects could refer to each other as Owner.Object1, Owner.Object2, etc. I fear I'm running out of electronic ink, or at least taxing the patience of anyone kind enough to have stuck with me this long. I hope I have clearly explained my state of utter confusion. I'm just looking for some advice on best practices in my situation. All input is welcome and appreciated. Thanks in advance, David Jennings

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• Checkstyle: cannot summarise issues per author ?

  - by David Michel

  Hi all, I'm trying to use checkstyle for a java project but I can't seem to get it working properly: While it apparently runs smoothly, the html report doesn't give any info per authors as it should, i.e. the authors table is empty. The thing is I don't know how checkstyle identify an author. Does it look at the java doc tag @author ? at the class level or at the method level ? The ant task I used is below: <taskdef resource="checkstyletask.properties" classpath="${libs.dir}/checkstyle-all-5.0.jar"/> <target name="checkstyle" description="Generates a report of code convention violations."> <mkdir dir="${checkstyle.dir}"/> <checkstyle config="${util.dir}/checkstyle/sun_checks.xml" failureProperty="checkstyle.failure" failOnViolation="false"> <formatter type="xml" tofile="${checkstyle.dir}/checkstyle_report.xml"/> <fileset dir="${src.dir}" includes="**/*.java"/> </checkstyle> <xslt in="${checkstyle.dir}/checkstyle_report.xml" out="${checkstyle.dir}/checkstyle_report.html" style="${util.dir}/checkstyle/checkstyle-author.xsl"/> </target> Many thanks for your help David

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• Run a .java file using ProcessBuilder

  - by David K

  I'm a novice programmer working in Eclipse, and I need to get multiple processes running (this is going to be a simulation of a multi-computer system). My initial hackup used multiple threads to multiple classes, but now I'm trying to replace the threads with processes. From my reading, I've gleaned that ProcessBuilder is the way to go. I have tried many many versions of the input you see below, but cannot for the life of me figure out how to properly use it. I am trying to run the .java files I previously created as classes (which I have modified). I eventually just made a dummy test.java to make sure my process is working properly - its only function is to print that it ran. My code for the two files are below. Am I using ProcessBuilder correctly? Is this the correct way to read the output of my subprocess? Any help would be much appreciated. David primary process package Control; import java.io.*; import java.lang.*; public class runSPARmatch { /** * @param args */ public static void main(String args[]) { try { ProcessBuilder broker = new ProcessBuilder("javac.exe","test.java","src\\Broker\\"); Process runBroker = broker.start(); Reader reader = new InputStreamReader(runBroker.getInputStream()); int ch; while((ch = reader.read())!= -1) System.out.println((char)ch); reader.close(); runBroker.waitFor(); System.out.println("Program complete"); } catch (IOException e) { // TODO Auto-generated catch block e.printStackTrace(); } catch (InterruptedException e) { // TODO Auto-generated catch block e.printStackTrace(); } } } subprocess package Broker; public class test { /** * @param args */ public static void main(String[] args) { // TODO Auto-generated method stub System.out.println("This works"); } }

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• Why did i get this error?

  - by David

  here's the code: class Acount { int sum ; String owner ; //these seem to make sense //a constructor or two public Acount () { this.sum = 0 ; this.owner = "John Doe" ; } public Acount (String name) {this.sum = 0 ; this.owner = name ; } public Acount (String name, int sum) {this.sum = sum ; this.owner = name ; } //prints an acount in the format "owner" "sum" public static void printAcount (Acount Acount) {System.out.print (Acount.owner) ; System.out.print (" ") ; System.out.println (Acount.sum) ; } public static void main (String[]arg) { Acount Acount1 = new Acount ("david", 100) ; System.out.println ("heres the first acount as it was created:") ; printAcount (Acount1) ; System.out.println ("now i changed one of its instance varaibles with a static method") ; upOne (Acount1) ; printAcount (Acount1) ; } public static Acount upOne (Acount Acount) { Acount.sum = Acount.sum + 1 ; return Acount ; } } here's the error: Exception in thread "main" java.lang.NoClassDefFoundError: Acount/java What went wrong?

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• How to run validator from javascript?

  - by David Shochet

  Here is a part of my code: <asp:ListBox ID="lbRD" runat="server" DataSourceID="RDSqlDataSource" onchange="JSFillDetail();" DataTextField="????????" DataValueField="ID" Width="188px" Height="200px"/> <asp:TextBox ID="txtDescription" runat="server" /> <asp:RequiredFieldValidator ID="txtDescriptionRequiredFieldValidator" runat="server" ErrorMessage="???????? ???????? ???????????? ??? ??????????" ControlToValidate="txtDescription" /> I have a listbox, a textbox and a required field validator on my page. When the user selects something from the listbox, the selected item appears in the textbox using a javascript function. When the page is submitted, the validator reports an error in case the textbox is empty. If after that the user selects something from the listbox, the error message is still displayed, even though the textbox is not empty anymore. How can I make the validator validate the textbox, or even better, to clear the error message from the javascript function that fills the textbox? Thanks, David

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• .NET: Problems creating email attachment from MemoryStream.

  - by David

  Hi all I'm using the following method to create an attachment from a MemoryStream: public void AddAttachment(Stream stream, string filename, string mimeType) { byte[] buffer = ((MemoryStream) stream).GetBuffer(); Attachment attachment = new Attachment(stream, filename, mimeType); _mail.Attachments.Add(attachment); } Note that the first line is not necessary isn't necessary for the attachment functionality, it's just useful to have the byte[] handy during debugging so that I can see how big it is. (It generally has around 80,000 elements.) The code runs fine and the email is sent. When Outlook receives the email, in the Inbox it displays the attachment symbol, but when you go into the email the attachment isn't there. Unfortunately I don't have access to the mail server to find out more about the email, e.g. what the attachment looks like, its size etc. Can anyone suggest what properties of the MemoryStream argument might tell me if it is in some way invalid for attachment? Or think of anything else I might try? Thank you. David

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• Qt/C++, Problems with large QImage

  - by David Günzel

  I'm pretty new to C++/Qt and I'm trying to create an application with Visual Studio C++ and Qt (4.8.3). The application displays images using a QGraphicsView, I need to change the images at pixel level. The basic code is (simplified): QImage* img = new QImage(img_width,img_height,QImage::Format_RGB32); while(do_some_stuff) { img->setPixel(x,y,color); } QGraphicsPixmapItem* pm = new QGraphicsPixmapItem(QPixmap::fromImage(*img)); QGraphicsScene* sc = new QGraphicsScene; sc->setSceneRect(0,0,img->width(),img->height()); sc->addItem(pm); ui.graphicsView->setScene(sc); This works well for images up to around 12000x6000 pixel. The weird thing happens beyond this size. When I set img_width=16000 and img_height=8000, for example, the line img = new QImage(...) returns a null image. The image data should be around 512,000,000 bytes, so it shouldn't be too large, even on a 32 bit system. Also, my machine (Win 7 64bit, 8 GB RAM) should be capable of holding the data. I've also tried this version: uchar* imgbuf = (uchar*) malloc(img_width*img_height*4); QImage* img = new QImage(imgbuf,img_width,img_height,QImage::Format_RGB32); At first, this works. The img pointer is valid and calling img-width() for example returns the correct image width (instead of 0, in case the image pointer is null). But as soon as I call img-setPixel(), the pointer becomes null and img-width() returns 0. So what am I doing wrong? Or is there a better way of modifying large images on pixel level? Regards, David

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• Transfer data between C++ classes efficiently

  - by David

  Hi, Need help... I have 3 classes, Manager which holds 2 pointers. One to class A another to class B . A does not know about B and vise versa. A does some calculations and at the end it puts 3 floats into the clipboard. Next, B pulls from clipboard the 3 floats, and does it's own calculations. This loop is managed by the Manager and repeats many times (iteration after iteration). My problem: Now class A produces a vector of floats which class B needs. This vector can have more than 1000 values and I don't want to use the clipboard to transfer it to B as it will become time consumer, even bottleneck, since this behavior repeats step by step. Simple solution is that B will know A (set a pointer to A). Other one is to transfer a pointer to the vector via Manager But I'm looking for something different, more object oriented that won't break the existent separation between A and B Any ideas ? Many thanks David

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• Embed ActionScript (AS) into flash

  - by David ???

  Hey SO, I've never dealt with Flash/ActionScript, so please bear with me. Mostly, I'm a bit confused. I've done many work with Java/C as well as HTML/Javascript. I am working with a designer who provides me with flash files (.swf). From my point of view, it's a simple "mock" to which I need to embed a single object. This object is a TextBox, with which the user interacts. I need to be able to Insert such a TextBox to a Flash file Retrieve text upon key event process it, and return it to the TextBox As I understood from other posts, I'll be working with AS, right? How do I embed such an object to an existing Flash file? Being that the graphical part is over once I have the TextBox, would I need any fancy IDE for that? What IDE is that (I usually work with Eclipse)? One last note: I am working with that designer, so I have access to all her creation process. She does not know code, nor do I think she'll get it. I would much prefer to give her as little headache as possible (e.g. just instruct her how to export the files to me from her Adobe Flash CS5 studio). Many thanks, David

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• Mercurial central server file discrepancy (using 'diff to local')

  - by David Montgomery

  Newbie alert! OK, I have a working central Mercurial repository that I've been working with for several weeks. Everything has been great until I hit a really bizarre problem: my central server doesn't seem to be synced to itself? I only have one file that seems to be out-of-sync right now, but I really need to know how this happened to prevent it from happening in the future. Scenario: 1) created Mercurial repository on server using an existing project directory. The directory contained the file 'mypage.aspx'. 2) On my workstation, I cloned the central repository 3) I made an edit to mypage.aspx 4) hg commit, then hg push from my workstation to the central server 5) now if I look at mypage.aspx on the server's repository using TortoiseHg's repository explorer, I see the change history for mypage.aspx -- an initial check-in and one edit. However, when I select 'Diff to local', it shows the current version on the server's disk is the original version, not the edited version! I have not experimented with branching at all yet, so I'm sure I'm not getting a branch problem. 'hg status' on the server or client returns no pending changes. If I create a clone of the server's repository to a new location, I see the same change history as I would expect, but the file on disk doesn't contain my edit. So, to recap: Central repository = original file, but shows change in revision history (bad) Local repository 'A' = updated file, shows change in revision history (good) Local repository 'B' = original file, but shows change in revision history (bad) Help please! Thanks, David

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• Google Rules for Retail

  - by David Dorf

  In the book What Would Google Do?, Jeff Jarvis outlines ten "Google Rules" that define how Google acts.  These rules help define how Web 2.0 businesses operate today and into the future.  While there's a chapter in the book on applying these rules to the retail industry, it wasn't very in-depth.  So I've decided to more directly apply the rules to retail, along with some notable examples of success.  The table below shows Jeff's Google Rule, some Industry Examples, and New Retailer Rules that I created. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} table.MsoTableGrid {mso-style-name:"Table Grid"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-priority:59; mso-style-unhide:no; border:solid black 1.0pt; mso-border-themecolor:text1; mso-border-alt:solid black .5pt; mso-border-themecolor:text1; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-border-insideh:.5pt solid black; mso-border-insideh-themecolor:text1; mso-border-insidev:.5pt solid black; mso-border-insidev-themecolor:text1; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} Google Rule Industry Examples New Retailer Rule New Relationship Your worst customer is your friend; you best customer is your partner Newegg.com lets manufacturers respond to customer comments that are critical of the product, and their EggXpert site lets customers help other customers. Listen to what your customers are saying about you.  Convert the critics to fans and the fans to influencers. New Architecture Join a network; be a platform Tesco and BestBuy released APIs for their product catalogs so third-parties could create new applications. Become a destination for information. New Publicness Life is public, so is business Zappos and WholeFoods founders are prolific tweeters/bloggers, sharing their opinions and connecting to customers.  It's not always pretty, but it's genuine. Be transparent.  Share both your successes and failures with your customers. New Society Elegant organization Wet Seal helps their customers assemble outfits and show them off to each other.  Barnes & Noble has a community site that includes a bookclub. Communities of your customers already exist, so help them organize better. New Economy Mass market is dead; long live the mass of niches lululemon found a niche for yoga inspired athletic wear.  Threadless uses crowd-sourcing to design short-runs of T-shirts. Serve small markets with niche products. New Business Reality Decide what business you're in When Lowes realized catering to women brought the men along, their sales increased. Customers want experiences to go with the products they buy. New Attitude Trust the people and listen In 2008 Starbucks launched MyStartbucksIdea to solicit ideas from their customers. Use social networks as additional data points for making better merchandising decisions. New Ethic Be honest and transparent; don't be evil Target is giving away reusable shopping bags for Earth Day.  Kohl's has outfitted 67 stores with solar arrays. Being green earns customers' respect and lowers costs too. New Speed Life is live H&M and Zara keep up with fashion trends. Be prepared to pounce on you customers' fickle interests. New Imperatives Encourage, enable and protect innovation 1-800-Flowers was the first do sales in Facebook and an early adopter of mobile commerce.  The Sears Personal Shopper mobile app finds products based on a photo. Give your staff permission to fail so innovation won't be stifled. Jeff will be a keynote speaker at Crosstalk, our upcoming annual user conference, so I'm looking forward to hearing more of his perspective on retail and the new economy.

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• Social Shopping

  - by David Dorf

  I've written about various breeds of social shopping in the past, so I decided to give some thought into a categorization with examples. Below I've listed the different types of social shopping I've observed and some companies that support them. Comments and Ratings -- Commenting on products has been around almost as long as e-commerce. Two popular players in this space are BazaarVoice and PowerReviews. Most shoppers prefer relying on peer reviews rather than retailer descriptions, so the influence over sales is very strong. f-commerce -- A new term that was sure to rear its ugly head when retailers started allowing shopping on Facebook, And its all Elastic Path and Alvenda's fault! Co-shopping -- Retailers like Wet Seal are enabling multiple people to shop together online. This is particularly applicable to fashion, where the real-time exchange of opinions is important. I actually tried this with a co-worker and its pretty cool. Bragging -- Blippy is Twitter for shoppers, allowing purchases to be "tweeted" so you can keep up with your friends. I get alerted when friends download music or apps from iTunes because chances are I'll be interested as well. This covert influence is one-up'ed by Snatter, a service that gives people discounts for tweeting or posting promotions from retailers. This is the petri dish of viral marketing. Advice -- Combine the bragging of Blippy and the opinions from BazaarVoice and you'd get ShopSocially, a social network dedicated to spreading product knowledge amongst informed shoppers. I'm sure if I gave it more thought, a few more types would come to mind, but I've got to get back to work. Now is not the time to be blogging at Oracle!

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