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  • What's the value of a Facebook fan?

    - by David Dorf
    In his blog posting titled "Why Each Facebook Fan Is Worth $2,000 to J. Crew," Joe Skorupa lays out a simplistic calculation for assigning a value to social media efforts within Facebook. While I don't believe the metric, at least its a metric that can be applied consistently. Trying to explain the ROI to management to start a program, then benchmarking to show progress isn't straightforward at all. Social media isn't really mature enough to have hard-and-fast rules around valuation (yet). When I'm asked by retailers how to measure social media efforts, I usually fess-up and say I can't show an ROI but the investment is so low you might was well take a risk. Intuitively, it just seems like a good way to interact with consumers, and since your competition is doing it, you better do it as well. Vitrue, a social media management company, has calculated a fan as being worth $3.60 per year based on impressions generated in Facebook's news feed. That means a fan base of 1 million translates into at least $3.6 million in equivalent media over a year. Don't believe that number either? Fine, Vitrue now has a tool that let's you adjust the earned media value of a fan. Jump over to http://evaluator.vitrue.com/ and enter your brand's Facebook URL to get an assessment of the current value and potential value. For fun, I compared Abercrombie & Fitch (1,077,480 fans), Gap (567,772 fans), and Wet Seal (294,479 fans). The image below shows the results assuming the default $5 earned media value for a fan. The calculation is more complicated than just counting fans. It also accounts for postings and comments. Its possible for a brand with fewer fans to have a higher value based on frequency and relevancy of posts. The tool gathers data via the Social Graph API for the past 30 days of activity. I'm not sure this tool assigns the correct value either, but hey, its a great start.

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  • How Facebook's Ad Bid System Works

    - by pnongrata
    When you are creating an ad on Facebook, you are provided with a "suggested bid" range (e.g., $0.90 - $2.15 USD). According to this page: The suggested bid range is there to help you pick a maximum bid so your ad will be successful. It’s based on how many other advertisers are competing to show their ad to the same audience as you are. I'm interested in understanding what's actually going on (technically) under the hood here. Say a user logs into Facebook. On the server-side, it the HTTP request that the user's browser sent (as part of the login) is handled, and the server needs to figure out which ad to display back to the user. I assume this is where the "bidding" system comes into play? Say that, based on this user's demographics, and based on the audience targeting that several competing advertisers designed their campaign with, let's pretend that Facebook sees a pool of 20 different ads it could return. How does this bidding system help Facebook determine which of the 20 ads it returns to the client-side? I'm guessing that advertisers who "bid more" get prioritized over those who "bid less". But when does this bidding take place? How often does an advertiser need to re-bid? How long is a bid binding for? Once I understand these usage-related concepts behind ads, it will probably be obvious between which of the following "selection strategies" the backend is using: Round robin Prioritized round robin Randomized (doubtful) History-based MVP-based Thanks to anyone who can help point me in the right direction and explain what these suggested bid systems are and how they work.

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  • Contacting Facebook Connect user without asking permission to send emails

    - by CVertex
    Hi, I have a facebook connect installation on ilovefootball.com.au When they log in, we previously didn't ask Users for permission to get their email address, but the owner of the site wished to ask for users email to contact them later. If we didn't ask for their email address, is there a way to contact a Facebook connect user simply by knowing their name and Facebook UID? I'm confused as to which API to use to perform the communication if this possible. Any help is greatly appreciated. -CV

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  • Facebook Oauth 2.0 Token errors

    - by James
    The user clicks the URL that is generated via the code below. $url = 'https://graph.facebook.com/oauth/authorize?' . http_build_query(array('client_id' => FACEBOOK_APP_ID, 'redirect_uri' => 'http://fb.example.com/facebook', 'scope' => 'publish_stream,email,offline_access,user_location,user_hometown', 'display' => 'page')); Upon granting access to the application, and redirecting to http://fb.example.com/facebook I grab the following URL using cURL. $url = 'http://graph.facebook.com/oauth/access_token?' . http_build_query(array('client_id' => FACEBOOK_APP_ID, 'client_secret' => FACEBOOK_SECRET, 'redirect_uri' => 'http://fb.example.com/facebook', 'code' => $params['code'])); This returns the error below that I receive when grabbing the above URL. { "error": { "type": "OAuthException", "message": "Error validating verification code." } } Any ideas? Really getting stuck on this.

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  • Spring Security: Multiple Logins to the same resources: Form Login + Facebook Connect (uid, sessionK

    - by Daxon
    To begin I know about http://blog.kadirpekel.com/2009/11/09/facebook-connect-integration-with-spring-security/ The only problem is that it completely replaces the Form Login with Facebook Connect. I have the native form login in place, I also have Facebook Connect in place, Upon gathering user information I link it to a native account but without a password. At that point I would like to call a link or method to start process of going into the Spring Security Filter Chain. Here is the source code that works, but am trying to modify. It contains all the files I'm taking about. Now from what I understand I need to add a custom FacebookAuthenticationProvider so that my AuthenticationManager knows about it. <bean id="facebookAuthenticationProvider" class="org.springframework.security.facebook.FacebookAuthenticationProvider"> </bean> <security:authentication-manager alias="authenticationManager"> <security:authentication-provider ref="facebookAuthenticationProvider" /> </security:authentication-manager> Then within the FacebookAuthenticationProvider I would have to call an FacebookAuthenticationToken that would take my the current facebook Uid and SessionKey of the user. Then try authenticate this Token. So where does the FacebookAuthenticationFilter come into it? I'm just trying to understand the order at which these 3 files are called. As if you were trying to implement any other custom authentication. FacebookAuthenticationFilter.java FacebookAuthenticationProvider.java FacebookAuthenticationToken.java I have also posted this on the Spring Security Forum

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  • Chrome Facebook Connect Window Resize

    - by yuval
    I am experiencing a weird issue in Google Chrome for Mac OS X (10.6). I am using the JS Facebook Connect library and FB.Connect.streamPublish to share a story on a users profile. If the user is already logged in to Facebook prior to coming to the share page on my site, there's no problem - the window opens as an absolutely positioned div above the rest of my site. If the user is not logged in, though, a pop-up window opens that asks the user to log in. This works perfectly in Firefox, but when using Chrome, when the Facebook login window opens, it starts gradually resizing itself until it becomes a narrow column - when manually resizing the window, it gradually reverts back to the narrow column. I googled this problem and found that some users are experiencing the same issue, but I could not find a solution. Does anybody know anything about this? UPDATE: I filed a bug report at the Facebook Platform Bugzilla - Bug #9159

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  • Facebook Like Button XFBML comment not working

    - by retailevolved
    I am implementing a Like button from Facebook per this document: http://developers.facebook.com/docs/reference/plugins/like I am using the XFBML version so that users can add comments when they click on the Like button. I have imported the Facebook JavaScript SDK an am using a valid App ID. The button appears and I am able to "Like" the page, but I am never prompted for comments. Is anybody else running into these issues? Anybody know of a fix?

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  • Facebook Connect application page Errors while loading page from application

    - by Lily
    Hi I am getting this error from my Facebook Application profile page Errors while loading page from application The URL is not valid. Please try again later. We appreciate your patience as the developers of SocialAnalysis and Facebook resolve this issue. Thanks! The application page is http://www.facebook.com/apps/application.php?id=333786146530 and when I try to go to the application, it gives me that error

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  • facebook connect button not producing pop-up

    - by bigmac
    This is a really simple question, but I can't seem to find the answer. I am just getting started with Facebook Connect. I would like to use it only for user authentication, so there is no need for my users to create another account. I used a very basic example from wiki.developers.facebook.com : <html xmlns="http://www.w3.org/1999/xhtml" xmlns:fb="http://www.facebook.com/2008/fbml"> <head></head> <body> <fb:login-button></fb:login-button> <script src="http://static.ak.connect.facebook.com/js/api_lib/v0.4/FeatureLoader.js.php/en_US" type="text/javascript"></script> <script type="text/javascript"> FB.init("***api-key***", "xd_receiver.htm"); </script> </body> </html> Very straight forward. It seems to work fine. However, if I am currently already logged in to Facebook, the pop-up window doesn't come up when I click the login button. Why is that?

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  • Facebook Like Box

    - by abelenky
    I'm trying to add a Facebook "Like Box" to an existing website, as described here The Page I'm promoting works just fine in preview-box on that page. But when I copy/paste the code as shown to my website, it instead shows a fraction of an empty facebook page with only a partially visible error message. <iframe src="http://www.facebook.com/plugins/likebox.php?profile_id=SenRandyGordon&amp;width=260&amp;connections=10&amp;stream=true&amp;header=true" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:260px; height:px"></iframe> I cannot figure out what I'm doing wrong, and I added "Like Box"'s in the past, before Facebook released their new API. Please help?

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  • Problem with Facebook API in iPad application

    - by PARTH
    Hi Guys, I am working on an iPhone application which is to be converted to iPad application. The iPhone app has a facebook and twitter API integrated and when I use the same into the iPad app then the Dialog for facebook API opens same as the size as in iPhone. So it looks very small. So Is there anything that I need to doin the code? Is there seperate API for twitter and facebook for use in iPad? Please Help and Suggest Thanks

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  • Retrieve a facebook page's type

    - by HectorMac
    I am trying to display a list of pages similar to the facebook search results. Along with the page's name, I would like to display the page type. The page's type property (from the Pages.getInfo API call returns the rather unfriendly looking strings from this list: http://wiki.developers.facebook.com/index.php/Page_Types Is there any way to map these to or retrieve the actual type descriptions facebook uses for page types in the facebook search results? These are not only more presentable, but appear to be less granular (both good things for my purpose).

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  • Upload a Photo to Facebook with REST API and Ruby

    - by Michael Waxman
    It's much harder than you'd think: http://wiki.developers.facebook.com/index.php/Photos.upload The tricky part is how to create the MIME multi-part message in Rails, which Facebook requires. I'm also using a Ruby Facebook API gem (mini_fb) which signs my other requests, and in addition to having no idea how to set up the MIME multi-part, even if I did I'm not sure how to add in the required signature values with the gem. Please help!

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  • can't log out of facebook from App

    - by dezwald
    I'm trying to logout of facebook from my app using the following code below, but i'm still logged in (and my alert does not execute) any ideas? FB_RequireFeatures( ["Api"], function(){ FB.Facebook.init(api_key, channel_path); var api = FB.Facebook.apiClient; FB.Connect.logout(function(){alert("logged out!");}) } );

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  • Facebook XFBML Like Button incompatible with FeatureLoader script?

    - by retailevolved
    Facebook gurus, I have been implementing the Facebook Like button for a number of clients lately. To enable the Like Button, the following script has to be run: <div id="fb-root"></div> <script> window.fbAsyncInit = function() { FB.init({appId: '<?php echo Mage::helper("evlike")->getLikeConfig("ev_facebook_app_id") ?>', xfbml: true}); }; (function() { var e = document.createElement('script'); e.async = true; e.src = document.location.protocol + '//connect.facebook.net/en_US/all.js'; document.getElementById('fb-root').appendChild(e); }()); </script> It seems that this is incompatible with the following include: <script src="http://static.ak.connect.facebook.com/js/api_lib/v0.4/FeatureLoader.js.php/en_US" type="text/javascript"></script> It would make sense as I believe that the FeatureLoader performs an initialization. Is this official now? I would ask in official Facebook forums but I get an error every time I attempt to do so...

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  • Music meta missing from Facebook /home

    - by Peter Watts
    When somebody shares a Spotify playlist, the attachment is missing from the Graph API. What is shown in Facebook: What is returned by the Graph API: { "id": "********_******", "from": { "name": "*****", "id": "*****" }, "message": "Refused's setlist from last night's secret show in Sweden...", "icon": "http://photos-c.ak.fbcdn.net/photos-ak-snc1/v85005/74/174829003346/app_2_174829003346_5511.gif", "actions": [ { "name": "Comment", "link": "http://www.facebook.com/*****/posts/*****" }, { "name": "Like", "link": "http://www.facebook.com/*****/posts/*****" }, { "name": "Get Spotify", "link": "http://www.spotify.com/redirect/download-social" } ], "type": "link", "application": { "name": "Spotify", "canvas_name": "get-spotify", "namespace": "get-spotify", "id": "174829003346" }, "created_time": "2012-03-01T22:24:28+0000", "updated_time": "2012-03-01T22:24:28+0000", "likes": { "data": [ { "name": "***** *****", "id": "*****" } ], "count": 1 }, "comments": { "count": 0 }, "is_published": true } There's absolutely no reference to an attachment, other than the fact the type is 'link' and the application is Spotify. If you want to test, Spotify's page (http://graph.facebook.com/spotify/feed) usually has a playlist or two embedded (and missing from Graph API). Also if you filter your home feed to just Spotify stories (http://graph.facebook.com/me/home?filter=app_174829003346), you'll get a bunch of useless stories without attachments (assuming your friends shared music recently) Anyone have any ideas how to access the playlist details, or is it unavailable to third party developers (if so, this is a very a bad user experience, because the story makes no sense without the attachment). I am able to fetch scrobbles without any trouble using the user_actions.listens. Also, if there is a recent activity story, e.g. "Peter listened to The Shins", I am able to get information about the band. The problem only happens on attachments.

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  • How to use facebook connect with cakephp ?

    - by Harsha M V
    I am trying to integrate facebook connect with my cakephp application. i am not sure how facebook conenct works. can some one guide me over this. or provide me links to some tutorial. is there particular fields that you should have to get the facebook connect to work ?

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  • Facebook publisher box with iframe?

    - by user325377
    I have a facebook iframe application. I wish to use the publisher box (http://wiki.developers.facebook.com/index.php/Publisher), that text box in the top of the screen where users can post and also click icons of added facebook apps. Is it possible to use this box in iframe apps, or only with fbml apps?

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  • Read OAuth2.0 Signed_Request Facebook Registration C# MVC

    - by Josh
    My question is very similar this but I guess I need to take it one step further. Facebook says "The data is passed to your application as a signed request. The signed_request parameter is a simple way to make sure that the data you're receiving is the actual data sent by Facebook." After a user has logged into my asp c# MVC site and clicked "Register", the redirect-url is http://site/account/register. At that point (the post to the account/register control), I would like to gather the user's information using the signed request so that I can register them with my site locally. I cannot figure out how to access the data facebook makes available. $data = json_decode(base64_url_decode($payload), true); What is the equivalent in C#? What type of variable/data is facebook passing in the post? And how do I access "$payload"?

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  • ASP.NET FaceBook App Development -

    - by leen3o
    I have downloaded both samples for the Facebook Developer Kit from Codeplex and Facebook.NET followed both tutorials down to the word - But as soon as I browse to me app on Facebook I am getting the following error for BOTH versions? API Error Code: 100 API Error Description: Invalid parameter Error Message: Requires valid next URL. Anyone else had this problem? I'm struggling to find an answer to what the error actually means? Especially as the starts kits are supposed to work out the box?

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  • Facebook JS API: users_getInfo() inside ifUserConnected() deadlock.

    - by serg555
    I am trying to put Facebook connect button on the site and once connected display connected username. But for some reason following code goes into some infinite loop during first connection, and then works fine unless I delete this app from my facebook profile which causes freezing again. Here is a code on FB connect button click: FB.Connect.requireSession(); Here is code directly on the page: <script src="http://static.ak.connect.facebook.com/js/api_lib/v0.4/FeatureLoader.js.php/en_US" type="text/javascript"></script> <script type="text/javascript"> FB.init("123", "/xd_receiver.htm"); FB.ensureInit(function() { FB.Connect.ifUserConnected(function() { FB.Facebook.apiClient.users_getInfo(new Array(FB.Connect.get_loggedInUser()),new Array("name"), function(user, exec) { console.log("logged in:"+user[0].name); }); }, function(){ console.log("guest"); }); }); </script> If I remove FB.Facebook.apiClient.users_getInfo() it works fine, but I need to get username somehow. Any tips? Thanks.

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