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• From physics to Java programmer?

  - by inovaovao

  I'm a physics phd with little actual programming experience. I've always liked programming and played around with Basic and Pascal (also VB and Delphi) as a teen, but the largest actual project I completed was an assignement for the introductory computer science class in university where I wrote a nice little program (about 1500 lines of pascal) to display functions of 2 variables in 3D. I've had also a couple other projects of a few hundred lines range, but during my phd I didn't have (or take) the time to program more (string theory is hard guys!), beside playing around with ruby. Now I've decided that I'm more interested in programming than in physics and started to learn Java (hoping to pass the certification exam next week) and OO design. Still, I have trouble deciding on what to focus next (Java EE? Web development? algorithms and C programming?) in order to maximize my employement chances. Bear in mind that I'm aiming (mostly) at the swedish job market and that I'm 30 years old. So for the questions: Do you think that I have any chances to start and make a career in IT and programming coming from physics? What would be the best strategy to maximize my value in the field? Do you have suggestions as to where my physics background might be useful?

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• Advice on a good comeback strategy after years of java abstinence

  - by simou

  It's almost 5 yrs since I left the java IT-project/enterprise business. Before I was a highly skilled enterprise developer / OO architect with more than 10 years experience in the business. I was proficient in many of those enterprise related technologies, including DWHing. Since then I haven't been doing any large scale programming, a little bit of C, Python, some dips into Scala, hacking a small java-plugin framework, opengl, but only as fun projects. Now I want to re-enter the java stage again, i.e. I'm looking for job opportunities as a developer. But I fear I might have lost much of my former punching strength, e.g. I would have to give my SQL knowledge a deep refreshing breath, re-visit basic stuff like design patterns, enterprise architectures, etc. and probably learn the new stuff like EJB3.1, JEE 6 too. I also missed the whole scrum craze. So from your own experience, what subject should I tackle first? Like technology (which ones?) or design skills (uml..)? But what I'm also wondering is since the basic design / architectural principles haven't changed much by now, what would be the chance on the job market for someone like me who left the java-world at a time where everything was less fragmented and EJB2.1 and XDoclet were de-facto standards? And how could I convince a potential employer that I'm still an effective on-the-job learner? Should I rather aim for "junior positions" ? Lots of questions but I'd be really glad if you could share your (encouraging :) thoughts with me. cheers! (btw I'm based in Austria)

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• Never Miss An Important EMail/SMS With Vibration Notifier App

  - by Gopinath

  Worried about missing important emails/sms/missed calls as your mobile vibrates only once when you are away from mobile? Don’t worry! Vibration Notifier app is there to fix the problem on your Android phones. Author describes the app as “When you have a missed call or an unread SMS, the app keeps vibrating every X minutes for Y times or until you turn on the display of your device.” What is best with this app is that you can tweak as you like. Want your mobile to vibrate repeatedly for missed calls alone? You can just check Missed Calls option and un-check mails and SMS. You don’t want your mobile to vibrate forever? Configure to vibrate 5 times (or any other number) . You can even configure it to vibrate until the screen is unlocked. This looks like a very promising app for Android mobiles but the App is not yet available on Android Market. Developer has posted this app on XDA Developers Forum. Vibration Notifier | via Life Hacker This article titled,Never Miss An Important EMail/SMS With Vibration Notifier App, was originally published at Tech Dreams. Grab our rss feed or fan us on Facebook to get updates from us.

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• Why is the Oracle Specialization Program important for Your Fusion Middleware Implementation?

  - by JuergenKress

  Why is Specialization important for Oracle customers? Specialized partners are certified by Oracle with proven references and skills. In each Oracle Fusion Middleware product the partner who specialized had to proof successful implementations and certified consultants to achieve the Specialization status. By working with Specialized partners, your middleware project will be more successful. In EMEA we have more than 3425 partners Specialized in Oracle Fusion Middleware. How to find the right Specialized partner? At Oracle.com/Specialized you and Oracle customers can search for Specialized partners by: OFM Product Country of Partner Quote from IPT ” SOA Specialization is a great branding for IPT. We are the SOA Specialists in the Swiss market, as we focus all our services around SOA. With 65 Swiss consultants focused on SOA Security & SOA Testing & Business Process Management – Business Process Management & BSM – Business Service Modeling the partnership with Oracle as the technology leader in SOA is key, therefore it was important to us to become the first SOA Specialized company in Switzerland. As a result IPT is mentioned by Gartner as one of eight European SOA Consulting Firms and included in „Guide to SOA Consulting and System Integration Service Providers“ Thomas Schaller, Partner IPT. Do you want to become a Specialized partner? Make sure you join the SOA & Business Process Management Community. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Facebook Wiki Mix Forum Technorati Tags: Specialization,Specialization Benefits,Marketing,SOA Community,Oracle SOA,Oracle BPM,Community,OPN,Jürgen Kress

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• moving from wpf to html5

  - by HighCore

  I don't even know if this is the right StackExchange site to post this question. If it isn't, please excuse me and please let me know which would be the right one. I am an experienced WPF developer, and I seriously love the technology. I feel pretty good when working with XAML, bindings, templates, triggers, MVVM and all the WPF world of goodness. Now I have recieved a job offer which surpasses my current salary by 50%. It a position to work as a C# developer in an ASP.Net MVC4 + HTML5 project. I have never EVER in my whole life worked with ASP.Net, nor HTML and I never ever did a web page or web application before. I certainly find myself worried that I will lose all the comfort and joy I live every day coding in WPF. And in the other hand I understand and have seen in these 3/4 months of job hunting that there's a LOT of ASP.Net and really really little or no WPF in the job market (at least here), so I somehow feel forced towards it. So, my question is: Can anybody who had to go thru this type of change tell me the pros and cons of working with these technologies from a developer's perspective? I don't care about open-source / non-microsoft or non-desktop, I care about REAL development experience in every day working with these techs, and whether ASP.Net MVC 4 + HTML + JS is as crappy as I think it is comparing it to WPF.

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• I need some career guidance, please.

  - by user18956

  Hi, I have been a teacher of guitar and music theory for the last ten years or so, and I have decided to get out of it and pursue something involving computers, but I am very confused about it all. I have no training related to programming besides a knowledge of xhtml and css - which I realize are not even programming languages. My problem is that I know I want to do something with either making video games, computer/online applications, or some other programming job, but I haven't a clue how to begin. I picked up a book from the Head First series entitled, Head First Programming that uses Python to teach programming concepts, but after that, I don't really know what is a good direction for me in terms of balancing career satisfaction with job availability and acceptable pay. I am not looking for a huge salary, I just want to be able to survive doing something I love, and which challenges me. I don't know even a single person involved in a related field, so I am in need of guidance. The first thing I would like to know is whether pursuing a career as a programmer for video games is a realistic option. I love video games, and play them all the time, and I have always wanted to make them. If this is an option, what would be the recommended course of action? What is a good language or technology to get involved in for the job market now? I have read that PHP/MySQL is a good place to find a job for some. Can I find a job without school, or do I need to got o college? Also, will the Python I learn in this book translate into any other language I need to learn? If it is anything like music, then I am sure it will, but I don't know much about programming - yet. And last, yet perhaps most important, is thirty years old too old to take such a radical redirection in careers? Thank you for any help you can offer. I really need it.

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• Freemake–Incredibly Simple, Yet Powerful Free Video Convertor

  - by Gopinath

  Are you looking for an easy to use and powerful video convertor that lets you to convert any video to iPad, iPhone, iPod, PSP, PS3 or Android smartphones format? Here is Freemake Video Convertor. Freemake Video Convertor belongs to the few set of apps that we love on first use – like love at first sight. It’s user interface clean, colourful and very friendly. Like Apple products “it just works” without any learning curve. It’s a one stop application for all your video processing needs- converting, editing, and burning. The predefined profiles offered by the application makes it simple to convert a video to fit into devices like iPad, iPhone, iPod, blackberry and any other smartphone out there. It works with 200+ input video formats, converts to almost all the popular formats we need. You can extract MP3 audio from videos, convert a bunch of photos to a beautiful video, add subtitles to a video, remix video with a music track, upload to YouTube, burn them to DVD, create an ISO and the list goes on. You can read them over here. This application is simply the best video conversion tool available in the market. Need a proof – check out the awards this application received on their home page: Lifehacker Best of 2010, PC Mag Best of 2011, Download Squad Top 2010, Softpedia 5 Stars. Download Freemaker Free Video Convertor This article titled,Freemake–Incredibly Simple, Yet Powerful Free Video Convertor, was originally published at Tech Dreams. Grab our rss feed or fan us on Facebook to get updates from us.

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• Windows Phone 7 Series &ndash; First Developer Information

  - by Nikita Polyakov

  The official developer story for Windows Phone 7 Series was finally announced at MIX10. You can review the recording of the Keynote at http://live.visitmix.com, also all the sessions will be available within 24hours of their posting. There is extensive list of presentations for Windows Phone listed here. You can start playing with these tools today! Official Silverlight site for Mobile Development: http://silverlight.net/getstarted/devices/windows-phone/  Channel 9 has a training information here: http://channel9.msdn.com/posts/Learn/Windows-Phone-7-Series-Training/ Ok, and for the ones in the hurry, direct link: Windows Phone Developer Tools CTP                      Here is the overview summary of the announcements: End-to-End Mobile Development Platform: By combining Silverlight for rich internet applications and the XNA Framework for game development, developers and designers will be able to build visually stunning and immersive applications and games on the Windows Phone 7 Series. Free Windows Phone Developer Tools: Microsoft has released a free comprehensive tool support package for Silverlight on Windows Phone 7 Series, available for download. Expression Blend for Windows Phone and a preview of Microsoft Visual Studio 2010 Express for Windows Phone will be also included as part of the download. Windows Phone Marketplace: Microsoft made available a new merchandising tool that will enable developers and designers to bring applications and games to market and increase the discoverability of applications with customers while supporting one-time credit card purchases, mobile operator billing and advertising-funded applications.

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• Beyond S&OP: Integrated Business Planning

  - by Paul Homchick

  In most corporations, planning is done at the department level — leaving disconnects and gaps across different departments. Finance sets revenue and profit goals with minimum validation from Manufacturing that the company has the resources, material, capacity, or demand to reach these goals. On the operations side, Manufacturing is developing plans to balance demand and supply but seldom knows if the resulting "plan" will meet the budgets on which the company's revenue and profit goals are based. The Sales department agrees to quotas that meet Finance's revenue goals without a complete understanding of what manufacturing can deliver. Integrated Business Planning (IBP) bridges these gaps in corporate planning systems. Integrated Business Planning integrates the financial planning provided by EPM systems with operations planning provided by Sales and Operations Planning solutions. This means that revenue goals and budgets are validated against a bottom-up operating plan, and that the operating plan is reconciled against financial goals. When detailed changes are made to the operations plan, planners can immediately see the big picture impact of the changes. IBP also addresses one the CFO's big concerns—the reliability of the revenue forecast. Operating plans are updated daily or weekly from a precise forecast based on current market conditions. These updated plans are then made available so that financial analysts are working with data that best represents what is going to happen - not what they projected would happen based on last quarter's data. For a discussion in more depth, see my article: Improve Reliability of Financial Forecasts with Integrated Business Planning in Supply & Demand Chain-Executive Magazine.

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• Beyond S&OP: Integrated Business Planning

  - by Paul Homchick

  In most corporations, planning is done at the department level — leaving disconnects and gaps across different departments. Finance sets revenue and profit goals with minimum validation from Manufacturing that the company has the resources, material, capacity, or demand to reach these goals. On the operations side, Manufacturing is developing plans to balance demand and supply but seldom knows if the resulting "plan" will meet the budgets on which the company's revenue and profit goals are based. The Sales department agrees to quotas that meet Finance's revenue goals without a complete understanding of what manufacturing can deliver. Integrated Business Planning (IBP) bridges these gaps in corporate planning systems. Integrated Business Planning integrates the financial planning provided by EPM systems with operations planning provided by Sales and Operations Planning solutions. This means that revenue goals and budgets are validated against a bottom-up operating plan, and that the operating plan is reconciled against financial goals. When detailed changes are made to the operations plan, planners can immediately see the big picture impact of the changes. IBP also addresses one the CFO's big concerns—the reliability of the revenue forecast. Operating plans are updated daily or weekly from a precise forecast based on current market conditions. These updated plans are then made available so that financial analysts are working with data that best represents what is going to happen - not what they projected would happen based on last quarter's data. For a discussion in more depth, see my article: Improve Reliability of Financial Forecasts with Integrated Business Planning in Supply & Demand Chain-Executive Magazine.

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• Two different domains as one user session

  - by Mathew Foscarini

  I have two websites that are run as the same service. Each domain offers articles from a different market. At the top of each page the two domains are shown as menu options. If a user clicks one they can switch to the other domain. See here: http://www.cgtag.com Each domain has a different Google Analytics account, and when a user switches domains Google is counting this as a new session. It's listing the other domain as the "referral" for that new session. When the user switches back to the first domain Google is counting this as a returning visitor. This is messing up my reports. Showing returning visitors values that are higher than reality. It's also increasing hits on landing pages when the user switches, and listing the other domain as a referral site. I've found tips on how to list two domains as one website, but that results in merging the data. I want to keep the two domains separate so that I can track each ones performance, but I don't want to count domain changes as new sessions. Maybe something like treating the two domains as subdomains.

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• TV Antenna Helper Makes HDTV Antenna Calibration a Snap

  - by ETC

  If you’re rocking an Android device, TV Antenna Helper is a free tool that will help you orient your HDTV antenna for best signal strength. The free (ad-supported) application checks your location and lists all the HDTV stations within range. You can check signal strength, use compass bearings to help align the antenna with the stations you want to tune, and check additional information about the station and your orientation to it. It’s the kind of tool you won’t need everyday but when trotted out will save you tons of time and aggravation. Hit up the link below for more information and to grab a free copy for your Android device. TV Antenna Helper [Android Market via Addictive Tips] Latest Features How-To Geek ETC Learn To Adjust Contrast Like a Pro in Photoshop, GIMP, and Paint.NET Have You Ever Wondered How Your Operating System Got Its Name? Should You Delete Windows 7 Service Pack Backup Files to Save Space? What Can Super Mario Teach Us About Graphics Technology? Windows 7 Service Pack 1 is Released: But Should You Install It? How To Make Hundreds of Complex Photo Edits in Seconds With Photoshop Actions Awesome 10 Meter Curved Touchscreen at the University of Groningen [Video] TV Antenna Helper Makes HDTV Antenna Calibration a Snap Turn a Green Laser into a Microscope Projector [Science] The Open Road Awaits [Wallpaper] N64oid Brings N64 Emulation to Android Devices Super-Charge GIMP’s Image Editing Capabilities with G’MIC [Cross-Platform]

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• Choosing between PHP and Java

  - by user996459

  I've recently started University, studying Computing and IT. My Uni focuses on Java. My study will consist of mathematics, 'boring' IT related stuff and several Java units such as: -Software development with Java, -Object-oriented Java programming, -Relational databases: theory and practice (using Java), -Developing concurrent distributed systems (using Java), -Software engineering with objects (using Java). I'm trying to determine whenever I should focus on Java and self study it in my free time so that I can actually learn and become a competent Java programmer by the time I graduate, or, only do enough Java to get the degree but in my free time self study PHP and related web technologies. Job market in my area appears to be balanced for the two, salary and availability wise. Regardless of which patch I'd take getting a job should not be a problem however Java does seem to pay almost insignificantly more. In terms of my interest and career expectations, I don't have anything specific planned. I very much enjoy writing code but I don't really care what kind. So far I equally enjoyed writing C, AutoIT, vb.net, PHP and even Java. Basically, I'm happy as long as I get to type in code (be it low level programming or web back-end scripting). So the question really is, would my Uni and their Java focus profit me should I choose PHP? Or should I buy what my university is selling and stick to Java like a fly sticks to poop...? Apologies for cryptic writing, still learning English

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• An Interesting Perspective on Oracle's Mobile Strategy

  - by Carlos Chang

  Oracle’s well known for being an acquisitive company. On average, I think we acquire about 1 company a month. (don’t quote me, I didn't run the numbers)  With all the excitement around mobile, mobile and wait for it… mobile, well, you know...what' s up with that? Well, just to be clear and quote Schultz from Hogan's Heroes "I know nothing! Nothing! "  But I did recently run across this blog by Kevin Benedict over at mobileenterprisestrategies.com covering this very topic, Oracle Mobility Emerges Prepared for the Future,  a little (fair use) snippet here:"History, however, may reward Oracle's patience.  While veteran mobile platform vendors (including SAP) have struggled to keep up with the fast changing market, R&D investment requirements, the fickle preferences of mobile developers, and the emergence of cloud-based mobile services, Oracle has kept their focus on supporting mobile developers with integration services and tools that extend their solutions out to mobile apps.”It’s an interesting read, and I would encourage you to check it out here.   BTW, if you’re a Twitter user, follow our new account @OracleMobile To the first ten thousand followers, I bequeath you my sincere virtual thanks and gratitude. :)  For the dedicated mobile blog, go to blogs.oracle.com/mobile.

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• Middleware Oracle Excellence Awards 2012 - HAPPY NEW YEAR!

  - by JuergenKress

  Thanks for the FY12 middleware business! Make sure you become our SOA & BPM partner of the year! The Oracle Excellence Awards 2012 are Open for Nominations Middleware Specialized Partners: Submit your Nominations for the Middleware Specialized Partner of the Year by 29 June! The Specialized Partner of the Year Award celebrates OPN Specialized partners in EMEA who have demonstrated success with specialization, delivering customer value, and outstanding solution or service innovation in categories that complement OPN Specialization investments. Nominate now to receive the recognition you deserve! Winners of the Specialized Partner of the Year - EMEA Awards will each receive: $5k MDF for market expansion and promotion of their winning solutions/services extensive visibility across the extended Oracle community through interviews, advertising and video prestige and recognition by being awarded in a ceremony at Oracle OpenWorld. In addition, winners from all the Oracle Excellence Awards categories will receive a free registration to Oracle OpenWorld 2012 in San Francisco, California, as well as be showcased at the conference in October, be given an opportunity to mingle with Oracle executives and their peers, and be featured in Oracle Magazine. Nomination tips: · Build your nomination with Oracle · Provide evidence of your success · Send supporting documents here. · Get a quote from Oracle product management or myself! Closing date: 29 June Full details of all Oracle Awards offered this year are available on the Oracle Excellence Awards Website. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit  www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Technorati Tags: Oracle Excellence Awards 2012,SOA Specialization award,SOA Community,Oracle SOA,Oracle BPM,BPM Community,OPN,Jürgen Kress

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• Middleware Oracle Excellence Awards 2012 & HAPPY NEW YEAR!

  - by JuergenKress

  Thanks for the FY12 middleware business! Make sure you become our WebLogic partner of the year! The Oracle Excellence Awards 2012 are Open for Nominations Middleware Specialized Partners: Submit your Nominations for the Middleware Specialized Partner of the Year by 29 June! The Specialized Partner of the Year Award celebrates OPN Specialized partners in EMEA who have demonstrated success with specialization, delivering customer value, and outstanding solution or service innovation in categories that complement OPN Specialization investments. Nominate now to receive the recognition you deserve! Winners of the Specialized Partner of the Year - EMEA Awards will each receive: $5k MDF for market expansion and promotion of their winning solutions/services extensive visibility across the extended Oracle community through interviews, advertising and video prestige and recognition by being awarded in a ceremony at Oracle OpenWorld. In addition, winners from all the Oracle Excellence Awards categories will receive a free registration to Oracle OpenWorld 2012 in San Francisco, California, as well as be showcased at the conference in October, be given an opportunity to mingle with Oracle executives and their peers, and be featured in Oracle Magazine. Nomination tips: · Build your nomination with Oracle · Provide evidence of your success · Send supporting documents here. · Get a quote from Oracle product management or myself! Closing date: 29 June Full details of all Oracle Awards offered this year are available on the Oracle Excellence Awards Website. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit  www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Technorati Tags: Oracle Excellence Awards 2012,SOA Specialization award,SOA Community,Oracle SOA,Oracle BPM,BPM Community,OPN,Jürgen Kress

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• Webcast - Set Your Sights on Enterprise 2.0 in the Cloud

  - by [email protected]

  To gain a competitive edge in your market, you need your business processes to be more collaborative, agile, and flexible to meet growing business demands. How can you make that happen? One way is to deploy portal, content management, and Enterprise 2.0 capabilities on a cloud infrastructure. According to top industry analysts, Enterprise 2.0 and cloud computing are two of the top three CIO initiatives in 2010. What are some of the advantages associated with deploying your Enterprise 2.0 initiatives in a cloud environment? Learn about the security, performance, and flexibility benefits that are available to you. Watch our complimentary live Webcast, Cloud Computing and Enterprise 2.0--Gain a Competitive Advantage, to get the answers you're looking for. Find out how Oracle pioneered the highly scalable and highly secure solutions that will enable you to: Quickly deploy on a cloud computing infrastructure that can scale as projects go viral Accelerate business processes, such as new product introduction, customer service, and new employee on-boarding Take advantage of best practices in cloud computing and Enterprise 2.0 implementations Join us for this LIVE webcast tomorrow as we show you how to achieve a higher level of performance and flexibility with Enterprise 2.0 and cloud computing. Register today for the live Webcast.

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• Learn How Ancestry.com Helps Families Uncover Their History with Oracle WebCenter

  - by Christie Flanagan

  Delivering Exceptional Online Customer ExperiencesAncestry.com is the world’s largest online family history resource, providing an engaging and interactive customer experience to more than 1.7 million members. With smart search technology, a wealth of learning resources, and a worldwide community of family history enthusiasts, Ancestry.com helps people discover their roots and tell their unique family stories. Key to Ancestry.com’s success has been the delivery of an online customer experience that converts site visitors into paying subscribers and keeps them coming back. To help achieve this goal, Ancestry.com turned to Oracle’s Web experience management solution, Oracle WebCenter Sites. Join us as executives from Ancestry.com and Oracle discuss how Oracle’s Web experience management solution is helping them deliver engaging online experiences. Learn how: Ancestry.com selected Oracle WebCenter Sites to meet their demanding Web experience management requirements The company was able to get up and running quickly despite a complex technology stack and challenging integration requirements with legacy systems Ancestry.com empowered business users to manage the online experience and significantly reduce time to market for their online campaigns and initiatives Register now for the Webcast. REGISTER NOW Thursday,June 28, 201210 a.m. PT / 1 p.m. ET Presented by: Blane Nelson Chief Architect–Applications,Ancestry.com Christie FlanaganDirector of Product Marketing, Oracle WebCenter Sites,Oracle

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• Drink Milk or Got a Pet? Watch what IDEXX Laboratories and Oracle do for you

  - by Ruma Sanyal

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 IDEXX Laboratories is the global market leader in diagnostics and IT for animal health [with 50,000 veterinary practices worldwide], and water and milk quality. Watch this video where Brett Curtis, Senior System Administrator from IDEXX, discusses their business applications and laboratory information management systems. IDEXX uses Oracle WebLogic Server, SOA Suite, Coherence, Enterprise Manager and more. Enterprise Manager is used to manage their entire stack and has enabled IDEXX to achieve an astounding 90% reduction in time to find root cause of problems in their application infrastructure. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• SEO Keyword Research

  - by James

  Hi Everyone, I'm new at SEO and keyword research. I am using Market Samurai as my research tool, and I was wondering if I could ask for your help to identify the best key word to target for my niche. I do plan on incorporating all of them into my site, but I wanted to start with one. If you could give me your input on these keywords, I would appreciate it. This is all new to me :) I'm too new to post pictures, but here are my keywords (Searches, SEO Traffic, and SEO Value / Day): Searches | SEO Traffic | PBR | SEO Value | Average PR/Backlinks of Current Top 10 1: 730 | 307 | 20% | 2311.33 | 1.9 / 7k-60k 2: 325 | 137 | 24% | 822.94 | 2.3 / 7k-60k 3: 398 | 167 | 82% | 589.79 | 1.6 / 7k-60k I'm wondering if the PBR (Phrase-to-broad) value of #1 is too low. It seems like the best value because the SEOV is crazy high. That is like $70k a month. #3 has the highest PBR, but also the lowest SEOV. #2 doesn't seem worth it because of the PR competetion. Might be a little too hard to get into the top page of Google. I'm wondering which keywords to target, and if I should be looking at any other metric to see if this is a profitable niche to jump into. Thanks.

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• Your Experience Platform

  - by David Dorf

  Crosstalk once again exceeded my expectations, improving upon last year's conference in terms of venue, knowledge sharing, and entertainment.  Its great to see the Oracle Retail family continues to grow, especially outside the US.  I had a great time talking to retailers, analysts, press, and colleagues from around the world. Because the economy, demographics, technology, etc. are constantly changing, retailers must always be evolving their business to capture the next market.  But it takes guts to change something that appears to be working, and it takes a bit of luck to get the timing right.  To a large extent, innovation is about "guts and luck." To help retailers innovate, Oracle Retail provides all the necessary software to create Your Experience Platform.  There is no "Oracle Experience Platform" as each retailer needs something different to deliver on their brand promise.  We provide the actionable insight, optimized operations, and connected interactions, but its still up to the retailer to make it theirs. One such retailer is Masters, a home improvement retailer in Australia formed through a partnership between Woolworths and Lowes.  Woolworths is an established retailer in Australia, so they are already close to their customers and able to understand their needs.  In Australia 74% of dwellings are detached houses and the population is continues to "move up" into bigger and bigger homes. Masters is using Oracle Retail's software to create their experience platform that will deliver on their brand promise, which includes everyday low prices, wide range of products, smarter self-service, and an inviting store environment.  The Oracle Retail software provides the foundation that allows them to rapidly deliver on this promise -- Masters is engineered for success.

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• How do you manage the testing of your Android software on physical devices?

  - by Philip Regan

  I'm in charge of managing mobile application development at my company, and I am currently building a mobile device "library" for testing. Essentially, we want to have a representative device in-house for each of the OSes we are developing for, currently iOS (iPhone-only), Blackberry, and Android. Simulators only go so far, but I'm placing into the process a step to test software on the devices themselves. The problem we're finding is with Android. I don't think any of us here ever really understood just how fragmented the whole platform is until we started looking at devices to acquire. We are going to wait until v2.3 of Android is released, but which products to choose? Do we go by the most popular by market share? Do we get a small range of products by specs from least to most powerful overall? We're trying to avoid having to manage a dozen different devices to test each app, if not because of cost if only for the repeated time sink. How do you manage the testing of your Android software on physical devices?

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• Exadata X3 In-Memory Database Machine: To be or not to be

  - by Luis Moreno Campos

  Since Larry Ellison announced Oracle Exadata X3 as the new generation of the Database Machine, he established the product in the In-Memory Database arena. And that annoyed some people. We all know that In-Memory Databases are the ones that *only* execute in memory and use the other layers of storage for persistency (mainly disk). Oracle database has always been a technology that uses memory as a caching mechanism and that hasn't change nor it will change with Oracle Database 12c. So this is the central point of fuss when it comes to announcing an Engineered Systems as In-Memory Database, when in fact it still runs Oracle Database, not vanilla but still the same product. Let me tell you purist people out there: when you find no new ground breaking point to get all excited about you decide to bash it, and go against its claims. It's not like a car manufacturer that launches a mini-van in the market and calls it a Sports Car, we are talking about a fundamental change in the ILM stack: level 2 of caching is now self sufficient. It's not DRAM? Who cares, still let's you put in flash amounts of data not done up until now, so I guess Oracle can name it whatever Larry wants because in the end it's something never done before. Now let's imagine that you hop on the pure In-Memory Database bandwagon. You would be stuck with a database technology that lags behind the Oracle Database hundreds of light years in man/hours innovations and features. Do you really want to travel back in time? Remember, the first rule about time travelling is that "Security is not Guaranteed". Your choice. LMC

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• Oracle OpenWorld and JavaOne are right around the corner!

  - by Eric Jensen

  It's that time of year again! Oracle OpenWorld and JavaOne are now upon us. Below is a list of events and demos at OpenWorld and JavaOne where you can check out the cool stuff people are doing with our products, Berkeley DB and Database Mobile Server. We've got some exciting things lined up, hope to see you there! Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Keynote Wed 3 Oct, 2012 8:00 AM - 9:30 AM Java Embedded: Market Strategy Hotel Nikko - Nikko Ballrooms II & III Conference Session Mon 1 Oct, 2012 8:30 AM - 9:30 AM CON7100 - Developing with Berkeley DB and Oracle Database Mobile Server for Java Embedded Hotel Nikko - Nikko Ballroom II & III HOL (Hands-on Lab) Mon 1 Oct, 2012 7:30 PM – 9:30 PM HOL7889 - Java SE Embedded Development Made Easy Hilton San Francisco - Franciscan A/B/C/D Demos JavaOne Exhibition: Unifying M2M and Mobile in Healthcare Hilton Hotel Grand Ballroom Exhibition Hall Booth 5605 mFrontiers mFinity demo Moscone South Left - 136

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• How can I make an MMORPG appeal to casual players?

  - by Philipp

  I believe that there is a significant market of players who would enjoy the exploration and interaction aspects of MMORPGs, but simply don't have the time for the endless grinding marathons which are part of the average MMORPG. MMORPGs are all about interaction between players. But when different players have different amounts of time to invest into a game, those with less time to spend will soon lack behind their power-leveling friends and won't be able to interact with them anymore. One way to solve this would be to limit the progress a player can achieve per day, so that it simply doesn't make sense to play more than one or two hours a day. But even the busiest casual players sometimes like to spend a whole sunday afternoon playing a video game. Just stopping them after two hours would be really frustrating. It also creates a pressure to use the daily progress limit every day, because otherwise the player would feel like wasting something. This pressure would be detrimental for casual gamers. What else could be done to level the playing field between those players who play 40+ hours a week and those who can't play more than 10?

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