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• Big Data – How to become a Data Scientist and Learn Data Science? – Day 19 of 21

  - by Pinal Dave

  In yesterday’s blog post we learned the importance of the analytics in Big Data Story. In this article we will understand how to become a Data Scientist for Big Data Story. Data Scientist is a new buzz word, everyone seems to be wanting to become Data Scientist. Let us go over a few key topics related to Data Scientist in this blog post. First of all we will understand what is a Data Scientist. In the new world of Big Data, I see pretty much everyone wants to become Data Scientist and there are lots of people I have already met who claims that they are Data Scientist. When I ask what is their role, I have got a wide variety of answers. What is Data Scientist? Data scientists are the experts who understand various aspects of the business and know how to strategies data to achieve the business goals. They should have a solid foundation of various data algorithms, modeling and statistics methodology. What do Data Scientists do? Data scientists understand the data very well. They just go beyond the regular data algorithms and builds interesting trends from available data. They innovate and resurrect the entire new meaning from the existing data. They are artists in disguise of computer analyst. They look at the data traditionally as well as explore various new ways to look at the data. Data Scientists do not wait to build their solutions from existing data. They think creatively, they think before the data has entered into the system. Data Scientists are visionary experts who understands the business needs and plan ahead of the time, this tremendously help to build solutions at rapid speed. Besides being data expert, the major quality of Data Scientists is “curiosity”. They always wonder about what more they can get from their existing data and how to get maximum out of future incoming data. Data Scientists do wonders with the data, which goes beyond the job descriptions of Data Analysist or Business Analysist. Skills Required for Data Scientists Here are few of the skills a Data Scientist must have. Expert level skills with statistical tools like SAS, Excel, R etc. Understanding Mathematical Models Hands-on with Visualization Tools like Tableau, PowerPivots, D3. j’s etc. Analytical skills to understand business needs Communication skills On the technology front any Data Scientists should know underlying technologies like (Hadoop, Cloudera) as well as their entire ecosystem (programming language, analysis and visualization tools etc.) . Remember that for becoming a successful Data Scientist one require have par excellent skills, just having a degree in a relevant education field will not suffice. Final Note Data Scientists is indeed very exciting job profile. As per research there are not enough Data Scientists in the world to handle the current data explosion. In near future Data is going to expand exponentially, and the need of the Data Scientists will increase along with it. It is indeed the job one should focus if you like data and science of statistics. Courtesy: emc Tomorrow In tomorrow’s blog post we will discuss about various Big Data Learning resources. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• Expanding the Partner Ecosystem with Third-Party Plug-ins

  - by Joe Diemer

  Oracle Enterprise Manager’s extensibility capabilities are designed to allow customers and partners to adapt Enterprise Manager for management of heterogeneous environments with Plug-ins and Connectors.  Third-party developers continue to take advantage of Oracle Enterprise Manager’s Extensibility Development Kit (EDK) to build plug-ins to Enterprise Manager 12c, such as F5’s BIG IP Plug-in and Entuity’s Eye of the Storm Network Management Plug-In.  Partners can also validate their plug-ins through the Oracle Validated Integration (OVI) program, which assures customers that the plug-in has been tested and is functionally and technically sound, is designed in a reliable and standardized manner, and operates and performs as documented.   Two very recent examples of partners which have beta versions of their plug-ins are Blue Medora's VMware vSphere plug-in and the NetApp Storage plug-in.  VMware vSphere Plug-in by Blue Medora Blue Medora, an Oracle Partner Network (OPN) “Gold” member, which just announced that it is now signing up customers to try a beta version of their new VMware vSphere plug-in for Enterprise Manager 12c.  According to Blue Medora, the vSphere plug-in monitors critical VMware metrics (CPU, Memory, Disk, Network, etc) at the Host, VM, Cluster and Resource Pool levels.  It has minimal performance impact via an “agentless” approach that requires no installation directly on VMware servers.  It has discovery capabilities for VMware Datacenters, ESX Hosts, Clusters, Virtual Machines, and Datastores.  It offers integration of native VMware Events into Enterprise Manager, and it provides over 300 VMware-related health, availability, performance, and configuration metrics.  It comes with more than 30 out-of-the-box pre-defined thresholds and can manage VMware via a series of jobs split between cluster, host and VM target types.The company reports that the Enterprise Manager 12c plug-in supports vSphere versions 4.0, 4.5 and 5.0.  Platforms supported include Linux 64-bit, Windows, AIX and Solaris SPARC and x86.  Information about the plug-in, including how to sign up for the beta, is available at their web site at http://bluemedora.com after selecting the "Products" tab. NetApp Storage Plug-in NetApp believes the combination of storage system monitoring with comprehensive management of Oracle systems with Enterprise Manager will help customers reduce the cost and complexity of managing applications that rely on NetApp storage and Oracle technologies.  So, NetApp built a plug-in and reports that it has comprehensive availability and performance information for NetApp storage systems.  Using the plug-in, Oracle Enterprise Manager customers with NetApp storage solutions can track the association between databases and storage components and thereby respond to faults and IO performance bottlenecks quickly. With the latest configuration management capabilities, one can also perform drift analysis to make sure all storage systems are configured as per established gold standards. The company is also now signing up beta customers, which can be done at the NetApp Communities site at https://communities.netapp.com/groups/netapp-storage-system-plug-in-for-oem12c-beta. Learn More about Enterprise Manager Extensibility More plug-ins from other partners are soon to come, which I'll be reporting on them here.  To learn more about Enterprise Manager and how customers and partners can build plug-ins using the EDK to manage a multi-vendor data center, go to http://oracle.com/enterprisemanager in the Heterogeneous Management solution area.  The site also lists the plug-ins available with information on how to obtain them.  More info about the Oracle Validated Integration program can be found at the OPN Enterprise Manager Knowledge Zone in the "Develop" tab.

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• ArchBeat Link-o-Rama Top 10 for September 2-8, 2012

  - by Bob Rhubart

  The Top 10 items shared on the OTN Facebook Page for the week of September 2-8, 2012. Adding a runtime LOV for a taskflow parameter in WebCenter | Yannick Ongena Oracle ACE Yannick Ongena illustrates how to customize the parameters tab for a taskflow in WebCenter. Tips on Migrating from AquaLogic .NET Accelerator to WebCenter WSRP Producer for .NET | Scott Nelson "It has been a very winding path and this blog entry is intended to share both the lessons learned and relevant approaches that led to those learnings," says Scott Nelson. "Like most journeys of discovery, it was not a direct path, and there are notes to let you know when it is practical to skip a section if you are in a hurry to get from here to there." Free Event: Oracle Technology Network Architect Day – Boston, MA – 9/12/2012 Sure, you could ask a voodoo priestess for help in improving your solution architecture skills. But there's the whole snake thing, and the zombie thing, and other complications. So why not keep it simple and register for Oracle Technology Network Architect Day in Boston, MA. There's no magic, just a full day of technical sessions covering Cloud, SOA, Engineered Systems, and more. Registration is free, but seating is limited. You'll curse yourself if you miss this one. Starting and Stopping Fusion Applications the Right Way | Ronaldo Viscuso While the fastartstop tool that ships with Oracle Fusion Applications does most of the work to start/stop/bounce the Fusion Apps environment, it does not do it all. Oracle Fusion Applications A-Team blogger Ronaldo Viscuso's post "aims to explain all tasks involved in starting and stopping a Fusion Apps environment completely." Article Index: Architect Community Column in Oracle Magazine Did you know that Oracle Magazine features a regular column devoted specifically to the architect community? Every issue includes insight and expertise from architects who regularly work with Oracle Technologies. Click here to see a complete list of these articles. Using FMAP and AnalyticsRes in a Oracle BI High Availability Implementation | Art of Business Intelligence "The fmap syntax has been used for a long time in Oracle BI / Siebel Analytics when referencing images inherent in the application as well as custom images," says Oracle ACE Christian Screen. "This syntax is used on Analysis requests an dashboards." Dodeca Customer Feedback - The Rosewood Company | Tim Tow Oracle ACE Director Tim Tow shares anecdotal comments from one of his clients, a company that is deploying Dodeca to replace an aging VBA/Essbase application. Configuring UCM cache to check for external Content Server changes | Martin Deh Oracle WebCenter and ADF A-Team blogger shares the background information and the solution to a recently encountered customer scenario. Attend OTN Architect Day in Los Angeles – by Architects, for Architects – October 25 The OTN Architect Day roadshow stops in Boston next week, then it's on to Los Angeles for another all architecture, all day event on Thursday October 25, 2012 at the Sofitel Los Angeles, 555 Beverly Boulevard, Los Angeles, CA 90048. Like all Architect Day events, this one is absolutley free, so register now. The Role of Oracle VM Server for SPARC In a Virtualization Strategy New OTN article from Matthias Pfutzner. Thought for the Day "Practicing architects, through eduction, experience and examples, accumulate a considerable body of contextual sense by the time they're entrusted with solving a system-level problem…" — Eberhardt Rechtin (January 16, 1926 – April 14, 2006) Source: SoftwareQuotes.com

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• ArchBeat Link-o-Rama Top 10 - September 16-22, 2012

  - by Bob Rhubart

  The Top 10 most popular items shared on the OTN ArchBeat Facebook Page for the week of September 16-22, 2012. The Real Architects of LA: OTN Architect Day in Los Angeles - Oct 25No gossip. No drama. No hair pulling. Just a full day of technical sessions and peer interaction focused on using Oracle technologies in today's cloud and SOA architectures. The event is free, but seating is limited, so register now. Thursday October 25, 2012. 8:00 a.m. – 5:00 p.m. Sofitel Los Angeles, 8555 Beverly Boulevard, Los Angeles, CA 90048. OIM-OAM-OAAM integration using TAP – Request Flow you must understand!! | Atul KumarAtul Kumar's post addresses "key points and request flow that you must understand" when integrating three Oracle Identity Management product Oracle Identity Management, Oracle Access Management, and Oracle Adaptive Access Manager. Cloud, automation drive new growth in SOA governance market | ZDNet "SOA governance tools and processes learned over the past decade are now underpinning cloud projects as they scale across enterprises," reports Joe McKendrick. But there remains a lack of understanding about SOA Governance. DevOps Basics: Track Down High CPU Thread with ps, top and the new JDK7 jcmd Tool | Frank Munz "The approach is very generic and works for WebLogic, Glassfish or any other Java application," say Frank Munz. "UNIX commands in the example are run on CentOS, so they will work without changes for Oracle Enterprise Linux or RedHat. Creating the thread dump at the end of the video is done with the jcmd tool from JDK7." Frank has captured the process in the posted video. Oracle OpenWorld 2012 Hands-on Lab: "Leading Your Everyday Application Integration Projects with Enterprise SOA" Yet another session to squeeze into your already-jammed Oracle OpenWorld schedule. This hands-on lab focuses on how "Oracle Enterprise Repository, Oracle Application Integration Architecture (AIA) Foundation Pack, and Oracle SOA Suite work together to help you drive your enterprisewide integration projects." Loving VirtualBox 4.2… | The ORACLE-BASE Blog Is it wrong for a man to love a technology? Oracle ACE Director Tim Hall has several very good reasons for his feelings… ADF Create and CreateInsert Operations for ADF Table | Andrejus Baranovskis Oracle ACE Director Andrejus Baranovskis answers the question, "What operation is best to use to insert a new row into an ADF table, Create or CreateInsert?" Fault Handling Slides and Q&A | Ronald van Luttikhuizen Oracle ACE Director Ronald van Luttikhuizen shares the slides and a Q&A transcript from a presentation he and fellow ACE Director Guido Schmutz gave at the recent Oracle OpenWorld and JavaOne preview event organized by AMIS Technology. Why IT is a profession in 'flux' | ZDNet I usuallly don't post two items from the same person in one day, but this post from ZDNet blogger Joe McKendrick deals with some critical issues affecting those in IT. As McKendrick puts it: "IT professionals are under considerable pressure to deliver more value to the business, versus being good at coding and testing and deploying and integrating." Running RichFaces on WebLogic 12c | Markus Eisele "With all the JMS magic and the different provider checks in the showcase this has become some kind of a challenge to simply build and deploy it," says Oracle ACE Director Markus Eisele. His detailed post will help you to meet that challenge. Thought for the Day "Less is more." — Ludwig Mies van der Rohe (March 27, 1886 – August 17, 1969) Source: BrainyQuote.com

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• Social Technology and the Potential for Organic Business Networks

  - by Michael Snow

  Guest Blog Post by:  Michael Fauscette, IDCThere has been a lot of discussion around the topic of social business, or social enterprise, over the last few years. The concept of applying emerging technologies from the social Web, combined with changes in processes and culture, has the potential to provide benefits across the enterprise over a wide range of operations impacting employees, customers, partners and suppliers. Companies are using social tools to build out enterprise social networks that provide, among other things, a people-centric collaborative and knowledge sharing work environment which over time can breakdown organizational silos. On the outside of the business, social technology is adding new ways to support customers, market to prospects and customers, and even support the sales process. We’re also seeing new ways of connecting partners to the business that increases collaboration and innovation. All of the new "connectivity" is, I think, leading businesses to a business model built around the concept of the network or ecosystem instead of the old "stand-by-yourself" approach. So, if you think about businesses as networks in the context of all of the other technical and cultural change factors that we're seeing in the new information economy, you can start to see that there’s a lot of potential for co-innovation and collaboration that was very difficult to arrange before. This networked business model, or what I've started to call “organic business networks,” is the business model of the information economy.The word “organic” could be confusing, but when I use it in this context, I’m thinking it has similar traits to organic computing. Organic computing is a computing system that is self-optimizing, self-healing, self-configuring, and self-protecting. More broadly, organic models are generally patterns and methods found in living systems used as a metaphor for non-living systems.Applying an organic model, organic business networks are networks that represent the interconnectedness of the emerging information business environment. Organic business networks connect people, data/information, content, and IT systems in a flexible, self-optimizing, self-healing, self-configuring, and self-protecting system. People are the primary nodes of the network, but the other nodes — data, content, and applications/systems — are no less important.A business built around the organic business network business model would incorporate the characteristics of a social business, but go beyond the basics—i.e., use social business as the operational paradigm, but also use organic business networks as the mode of operating the business. The two concepts complement each other: social business is the “what,” and the organic business network is the “how.”An organic business network lets the business work go outside of traditional organizational boundaries and become the continuously adapting implementation of an optimized business strategy. Value creation can move to the optimal point in the network, depending on strategic influencers such as the economy, market dynamics, customer behavior, prospect behavior, partner behavior and needs, supply-chain dynamics, predictive business outcomes, etc.An organic business network driven company is the antithesis of a hierarchical, rigid, reactive, process-constrained, and siloed organization. Instead, the business can adapt to changing conditions, leverage assets effectively, and thrive in a hyper-connected, global competitive, information-driven environment.To hear more on this topic – I’ll be presenting in the next webcast of the Oracle Social Business Thought Leader Webcast Series - “Organic Business Networks: Doing Business in a Hyper-Connected World” this coming Thursday, June 21, 2012, 10:00 AM PDT – Register here

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• #OOW 2012: Big Data and The Social Revolution

  - by Eric Bezille

  As what was saying Cognizant CSO Malcolm Frank about the "Futur of Work", and how the Business should prepare in the face of the new generation  not only of devices and "internet of things" but also due to their users ("The Millennials"), moving from "consumers" to "prosumers" :  we are at a turning point today which is bringing us to the next IT Architecture Wave. So this is no more just about putting Big Data, Social Networks and Customer Experience (CxM) on top of old existing processes, it is about embracing the next curve, by identifying what processes need to be improve, but also and more importantly what processes are obsolete and need to be get ride of, and new processes put in place. It is about managing both the hierarchical and structured Enterprise and its social connections and influencers inside and outside of the Enterprise. And this does apply everywhere, up to the Utilities and Smart Grids, where it is no more just about delivering (faster) the same old 300 reports that have grown over time with those new technologies but to understand what need to be looked at, in real-time, down to an hand full relevant reports with the KPI relevant to the business. It is about how IT can anticipate the next wave, and is able to answers Business questions, and give those capabilities in real-time right at the hand of the decision makers... This is the turning curve, where IT is really moving from the past decade "Cost Center" to "Value for the Business", as Corporate Stakeholders will be able to touch the value directly at the tip of their fingers. It is all about making Data Driven Strategic decisions, encompassed and enriched by ALL the Data, and connected to customers/prosumers influencers. This brings to stakeholders the ability to make informed decisions on question like : “What would be the best Olympic Gold winner to represent my automotive brand ?”... in a few clicks and in real-time, based on social media analysis (twitter, Facebook, Google+...) and connections link to my Enterprise data. A true example demonstrated by Larry Ellison in real-time during his yesterday’s key notes, where “Hardware and Software Engineered to Work Together” is not only about extreme performances but also solutions that Business can touch thanks to well integrated Customer eXperience Management and Social Networking : bringing the capabilities to IT to move to the IT Architecture Next wave. An example, illustrated also todays in 2 others sessions, that I had the opportunity to attend. The first session bringing the “Internet of Things” in Oil&Gaz into actionable decisions thanks to Complex Event Processing capturing sensors data with the ready to run IT infrastructure leveraging Exalogic for the CEP side, Exadata for the enrich datasets and Exalytics to provide the informed decision interface up to end-user. The second session showing Real Time Decision engine in action for ACCOR hotels, with Eric Wyttynck, VP eCommerce, and his Technical Director Pascal Massenet. I have to close my post here, as I have to go to run our practical hands-on lab, cooked with Olivier Canonge, Christophe Pauliat and Simon Coter, illustrating in practice the Oracle Infrastructure Private Cloud recently announced last Sunday by Larry, and developed through many examples this morning by John Folwer. John also announced today Solaris 11.1 with a range of network innovation and virtualization at the OS level, as well as many optimizations for applications, like for Oracle RAC, with the introduction of the lock manager inside Solaris Kernel. Last but not least, he introduced Xsigo Datacenter Fabric for highly simplified networks and storage virtualization for your Cloud Infrastructure. Hoping you will get ready to jump on the next wave, we are here to help...

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• New Working Environment Starting November

  - by Jenson

  Normal 0 false false false EN-GB X-NONE X-NONE MicrosoftInternetExplorer4 This is actually a post dated update. After I’ve been working in the private sectors for so many years (the 2 years when I was working as IT trainer in a secondary school is not counted, as I was working under a contract with a private IT training agency), I’ve decided to try my luck into public sector. And fortunately, I passed the interview and I was offered a position of Web Administrator in a government statutory board, that’s Agency for Science, Technology and Research (of Singapore). During my previous employment with a Japanese MNC (multinational company), it was a totally new environment for me, as I had never worked for a Japanese company before, but the first time I work for Japanese company also gave me the very first nightmare I have with them, and vowed not to work for them anymore, and any other Japanese companies. No doubt I have freedom of choosing the tools and methods I wish to use for the projects, but the project management is simply too messy and out of order. And a lot of time, I don’t find that everyone is working as a team, more like achieving their own goals. Accountability for project is not shared, all lumped onto the shoulders of the developer in charge (they called it Software Engineer). I was working on a windows based .NET project, which I already voiced out that it’s not manageable by just 1 software engineer, but it seems like nobody cares, even the one who propose the solution to customer doesn’t care much. What he cares is whether you deliver the project on time so that he can please his customer and the senior management of his good work. Too many stories to tell, and I just simple doesn’t want to talk too much on this as it has already became the past to me. With my new title with the government agency, I hope to contribute my best to them, while learning as much as I can. I will share whatever I can on technologies, methodologies, and etc whichever I’m allowed and permitted to (of course, for those non-work-related stuff, I would be glad to share with you without much hesitation). Thank you! /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Multitenant Design for SQL Azure: White Paper Available

  - by Herve Roggero

  Cloud computing is about scaling out all your application tiers, from web application to the database layer. In fact, the whole promise of Azure is to pay for just what you need. You need more IIS servers? No problemo... just spin another web server. You expect to double your storage needs for Azure Tables? No problemo; you are covered there too... just pay for your storage needs. But what about the database tier, SQL Azure? How do you add new databases easily, and transparently, so that your application simply uses more of SQL Azure if its needs to? Without changing a single line of code? And what if you need to scale back down? Welcome to the world of database scalability. There are many terms that describe database scalability, including data federation, multitenant designs, and even NoSQL depending on the technical solution you are implementing.  Because SQL Azure is a transactional database system, NoSQL is not really an option. However data federation and multitenant designs offer some very interesting scalability options that are worth considering. Data federation, a feature of SQL Azure that will be offered in the future, offers very interesting capabilities available natively on the SQL Azure platform. More to come in a few weeks... Multitenant designs on the other hand are design practices and technologies designed to help you reach flexible scalability options not available otherwise. The first incarnation of such a method was made available on CodePlex as an open source project (http://enzosqlshard.codeplex.com).  This project was an attempt to provide a sharding library for educational purposes.  All that sounds really cool... and really esoteric... almost a form of database "voodoo"... However after being on multiple Azure projects I am starting to see a real need. Customers want to be able to free themselves from the database tier, so that if they have 10 new customers tomorrow, all they need to do is add 2 more SQL Azure instances. It's that simple. How you achieve this, and suggested application design guidelines, are available in a white paper I just published.  The white paper offers two primary sections. The first section describes the business and technical problem at hand, and how to classify it according to specific design patterns. For example, I discuss compressed shards through schema separation. The second section offers a method for addressing the needs of a multitenant design using a new library, the big bother of the codeplex project mentioned previously (that I created earlier this year), complete with management interface and such. A Beta of this platform will be made available within weeks; as soon as the documentation will be ready.   I would like to ask you to drop me a quick email at [email protected] if you are going to download the white paper. It's not required, but it would help me get in touch with you for feedback.  You can download this white paper here:   http://www.bluesyntax.net/files/EnzoFramework.pdf . Thank you, and I am looking for feedback, thoughts and implementation opportunities.

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• Graduate Life in Oracle by Ramakrishna Nalabothula

  - by david.talamelli

  Preparation for the BIG interview: I prepared in both technical and logical aspects to face the Oracle Interview. I had to cover almost all main areas in technical and many types of problems in logical areas. We attended mock- interviews and written tests at our college, browsed websites and communities. Having started with such a rigorous preparation before Oracle visited the college; it was possible for me to make it into the list of final selection. I put in a big effort to reach this position and I am very happy to achieve this. Why I chose Oracle: Oracle is one of the best technology providers and has a large customer base. I think it is not an easy job to offer services to that many customers. So, the company needs young and dynamic people and I wanted to be one among them. This gave me spirit and led me to walk into Oracle. I am working on different technologies and learning something new in the field. Having many customers is challenging Oracle and my work is challenging me. I am confident enough that customers to both me and Oracle will never lose their faith. Learning at Oracle: The style of learning is good and never resembles a classroom session in a college. It is always fun to learn here. There is no exam to track the performance. There is enough time until we completely learn it. There is no concept of stiff competition. Peers help through KT (Knowledge Transfers) and there are good resources in the Oracle to learn. People are always there to direct you to those. There are lots of opportunities for Web learning too! My Work Area: My team gives me a great opportunity to offer service to the entire product. There were no situations when I got tense with my work or targets and deliverables. I work with a Global Team and my manager is based in the UK. I have a lot of freedom and flexibility. I use the work from home option in case of any disturbances in the city or due to personal problems. I have a weekly meeting with my manager and use Instant Messenger for status updates. My manager plans very well to give me enough time to complete tasks. I have good coordination from the team towards our deadlines. My work has also brought me close to many people across various technology and product teams. I am glad to make many friends across Oracle. I am enjoying my time and work here. I cover all the major activities in the team. I am thankful to everyone from the Development and Quality Assurance Team to have high confidence in me by assigning such big responsibilities. Primary tasks are maintaining the environments that are very unstable at times. This really requires big time and effort to trace the root causes. I am working and still learning on all these areas. The happiest thing is I got chances to travel to USA & UK for training and for supporting a few customer demo projects. I have got to explore more across two countries and got sponsored to visit the places around due to Oracle's policies. I am very much thankful for these what I have from Oracle and for the cooperation there from other colleagues. Fun at Work: Oracle has a club from Employees to conduct games and events. I had an opportunity to participate in competitions, tournaments inside Oracle and Inter-Corporate for all games. I thank Oracle for providing me all these opportunities and I would like to extend my thanks to Senior Management for their confidence in me. I thank Oracle HR Recruiting Team too for selecting me into Oracle and giving me this opportunity to share my experience and feelings. Ramakrishna Nalabothula

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• Analytics in an Omni-Channel World

  - by David Dorf

  Retail has been around ever since mankind started bartering.  The earliest transactions were very specific to the individuals buying and selling, then someone had the bright idea to open a store.  Those transactions were a little more generic, but the store owner still knew his customers and what they wanted.  As the chains rolled out, customer intimacy was sacrificed for scale, and retailers began to rely on segments and clusters.  But thanks to the widespread availability of data and the technology to convert said data into information, retailers are getting back to details. The retail industry is following a maturity model for analytics that is has progressed through five stages, each delivering more value than the previous. Store Analytics Brick-and-mortar retailers (and pure-play catalogers as well) that collect anonymous basket-level data are able to get some sense of demand to help with allocation decisions.  Promotions and foot-traffic can be measured to understand marketing effectiveness and perhaps focus groups can help test ideas.  But decisions are influenced by the majority, using faceless customer segments and aggregated industry data points.  Loyalty programs help a little, but in many cases the cost outweighs the benefits. Web Analytics The Web made it much easier to collect data on specific, yet still anonymous consumers using cookies to track visits. Clickstreams and product searches are analyzed to understand the purchase journey, gauge demand, and better understand up-selling opportunities.  Personalization begins to allow retailers target market consumers with recommendations. Cross-Channel Analytics This phase is a minor one, but where most retailers probably sit today.  They are able to use information from one channel to bolster activities in another. However, there are technical challenges combining data silos so its not an easy task.  But for those retailers that are able to perform analytics on both sources of data, the pay-off is pretty nice.  Revenue per customer begins to go up as customers have a better brand experience. Mobile & Social Analytics Big data technologies are enabling a 360-degree view of the customer by incorporating psychographic data from social sites alongside traditional demographic data.  Retailers can track individual preferences, opinions, hobbies, etc. in order to understand a consumer's motivations.  Using mobile devices, consumers can interact with brands anywhere, anytime, accessing deep product information and reviews.  Mobile, combined with a loyalty program, presents an opportunity to put shopping into geographic context, understanding paths to the store, patterns within the store, and be an always-on advertising conduit. Omni-Channel Analytics All this data along with the proper technology represents a new paradigm in which the clock is turned back and retail becomes very personal once again.  Rich, individualized data better illuminates demand, allows for highly localized assortments, and helps tailor up-selling.  Interactions with all channels help build an accurate profile of each consumer, and allows retailers to tailor the retail experience to meet the heightened expectations of today's sophisticated shopper.  And of course this culminates in greater customer satisfaction and business profitability.

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• How to Waste Your Marketing Budget

  - by Mike Stiles

  Philosophers have long said if you find out where a man’s money is, you’ll know where his heart is. Find out where money in a marketing budget is allocated, and you’ll know how adaptive and ready that company is for the near future. Marketing spends are an investment. Not unlike buying stock, the money is placed in areas the marketer feels will yield the highest return. Good stock pickers know the lay of the land, the sectors, the companies, and trends. Likewise, good marketers should know the media available to them, their audience, what they like & want, what they want their marketing to achieve…and trends. So what are they doing? And how are they doing? A recent eTail report shows nearly half of retailers planned on focusing on SEO, SEM, and site research technologies in the coming months. On the surface, that’s smart. You want people to find you. And you’re willing to let the SEO tail wag the dog and dictate the quality (or lack thereof) of your content such as blogs to make that happen. So search is prioritized well ahead of social, multi-channel initiatives, email, even mobile - despite the undisputed explosive growth and adoption of it by the public. 13% of retailers plan to focus on online video in the next 3 months. 29% said they’d look at it in 6 months. Buying SEO trickery is easy. Attracting and holding an audience with wanted, relevant content…that’s the hard part. So marketers continue to kick the content can down the road. Pretty risky since content can draw and bind customers to you. Asked to look a year ahead, retailers started thinking about CRM systems, customer segmentation, and loyalty, (again well ahead of online video, social and site personalization). What these investors are missing is social is spreading across every function of the enterprise and will be a part of CRM, personalization, loyalty programs, etc. They’re using social for engagement but not for PR, customer service, and sales. Mistake. Allocations are being made seemingly blind to the trends. Even more peculiar are the results of an analysis Mary Meeker of Kleiner Perkins made. She looked at how much time people spend with media types and how marketers are investing in those media. 26% of media consumption is online, marketers spend 22% of their ad budgets there. 10% of media time is spent with mobile, but marketers are spending 1% of their ad budgets there. 7% of media time is spent with print, but (get this) marketers spend 25% of their ad budgets there. It’s like being on Superman’s Bizarro World. Mary adds that of the online spending, most goes to search while spends on content, even ad content, stayed flat. Stock pickers know to buy low and sell high. It means peering with info in hand into the likely future of a stock and making the investment in it before it peaks. Either marketers aren’t believing the data and trends they’re seeing, or they can’t convince higher-ups to acknowledge change and adjust their portfolios accordingly. Follow @mikestilesImage via stock.xchng

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• ArchBeat Link-o-Rama for October 14-20, 2012

  - by Bob Rhubart

  The Top 10 items shared on the OTN ArchBeat Facebook page for the week of October 14-21, 2012. Panel: On the Impact of Software | InfoQ Les Hatton (Oakwood Computing Associates), Clive King (Oracle), Paul Good (Shell), Mike Andrews (Microsoft) and Michiel van Genuchten (moderator) discuss the impact of software engineering on our lives in this panel discussion recorded at the Computer Society Software Experts Summit 2012. ResCare Solves Content Lifecycle Challenges with Oracle WebCenter Learn how ResCare solves content lifecycle challenges with Oracle WebCenter. Speakers: Joe Lichtefeld, VP of Application Services & PMO, ResCare Wayne Boerger, Product Manager, TEAM Informatics Doug Thompson, EVP Global Development, TEAM Informatics Date: Tuesday, October 30, 2012 Time: 10:00 a.m. PT / 1:00 p.m. ET WebLogic Server 11gR1 Interactive Quick Reference "The WebLogic Server 11gR1 Administration interactive quick reference," explains Juergen Kress, "is a multimedia tool for various terms and concepts used in WebLogic Server architecture. This tool is available for administrators for online or offline use. This is built as a multimedia web page which provides descriptions of WebLogic Server Architectural components, and references to relevant documentation. This tool offers valuable reference information for any complex concept or product in an intuitive and useful manner." Oracle ACE Directors Nordic Tour 2012 : Venues and BI Presentations | Mark Rittman Oracle ACE Director Mark Rittman shares information on the Oracle ACE Director Tour, as the community leaders make their way through the land of the midnight sun, with events in Copenhagen, Stockholm, Oslo and Helsinki. Mobile Apps for EBS | Capgemini Oracle Blog Capgemini solution architect Satish Iyer breifly describes how Oracle ADF and Oracle SOA Suite can be used to fill the gap in mobile applications for Oracle EBS. Introducing the New Face of Fusion Applications | Misha Vaughan Oracle ACE Directors Debra Lilly and Floyd Teter have already blogged about the the new face of Oracle Fusion Applications. Now Applications User Experience Architect Misha Vaughan shares a brief overview of how the Oracle Applications User Experience (UX) team developed the new look. BPM 11g - Dynamic Task Assignment with Multi-level Organization Units | Mark Foster "I've seen several requirements to have a more granular level of task assignment in BPM 11g based on some value in the data passed to the process," says Fusion Middleware A-Team architect Mark Foster. "Parametric Roles is normally the first port of call to try to satisfy this requirement, but in this blog we will show how a lot of use-cases can be satisfied by the easier to implement and flexible Organization Unit." OTN Architect Day Los Angeles - Oct 25 Oracle Technology Network Architect Day in Los Angeles happens in one week. Register now to make sure you don't miss out on a rich schedule of expert technical sessions and peer interaction covering the use of Oracle technologies in cloud computing, SOA, and more. Even better: it's all free. When: October 25, 2012, 8:30am - 5:00pm. Where: Sofitel Los Angeles, 8555 Beverly Boulevard, Los Angeles, CA 90048. Oracle VM VirtualBox 4.2.2 released | Oracle's Virtualization Blog The Fat Bloke weighs in with a short post with information on where you can find information and the download for the latest VirtualBox release. Advanced Oracle SOA Suite #OOW 2012 SOA Presentations The Oracle SOA Product Management team has compiled a complete list of all twelve of their Oracle SOA Suite presentations from Oracle OpenWorld 2012, with links to the slide decks. Thought for the Day "Software: do you write it like a book, grow it like a plant, accrete it like a pearl, or construct it like a building?" — Jeff Atwood Source: softwarequotes.com

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• October 2013 Oracle University Round-Up: New Training & Certifications

  - by Breanne Cooley

  Here are the highlights of what is happening this month at Oracle University.  New Technology Overview Courses: Cloud, Big Data and Security Learn about the latest technology solutions that can transform your business. These three Training On Demand courses are taught by industry experts. These courses help you develop an understanding of how Oracle technologies can make a positive impact on your organization.  Oracle Cloud Overview  Oracle Big Data Overview Oracle Security Overview  New Cloud Application Foundation Courses Check out our brand new 12c courses for WebLogic Server administrators and Coherence developers:  Oracle WebLogic Server 12c: Administration I Oracle WebLogic Server 12c: Administration II Oracle Coherence 12c: New Features  Oracle Database 12c Courses Our Oracle Database 12c training is becoming very popular. Here are this month's featured courses:  Oracle Database 12c: New Features for Administrators Oracle Database 12c: Administration Workshop  Oracle Database 12c: Install and Upgrade Workshop Oracle Database 12c: Admin, Install and Upgrade Accelerated  Validate your expertise and add value by earning an Oracle Database 12c Certification.  New Certifications for MySQL Watch our two new videos to find out what's new with Oracle MySQL Certifications. 1) Oracle MySQL 5.6 Certification: What's New for Database Administrators  Recommended training:  MySQL for Beginners MySQL for Database Administrators  2) Oracle MySQL 5.6 Certification: What's New for Developers Recommended training:  MySQL for Beginners MySQL for Developers New Training & Certification for Oracle Applications JD Edwards 9.1 Training Additional JD Edwards Enterprise One 9.1 training is now available for administrators, developers and implementation team members. Cross Application Training  JD Edwards Enterprise One Common Foundation Rel 9.x  Human Capital Management Training  JD Edwards EnterpriseOne Payroll for Canada Rel 9.x JD Edwards EnterpriseOne Payroll for US Rel 9.x JD Edwards EnterpriseOne Payroll Accelerated for Canada Rel 9.x JD Edwards EnterpriseOne Payroll Accelerated for US Rel 9.x  Financial  Management Training  JD Edwards EnterpriseOne Accounts Receivable Rel 9.x JD Edwards EnterpriseOne Financial Report Writing Rel 9.x  Knowledge Management 8.5 Training Oracle Knowledge 8.5 training is now available for analysts interested in learning how to quickly spot trends in content processing and system usage with analytics dashboards. Knowledge Analytics Rel 8.5  Taleo Training Updated Taleo training is now available. Taleo Business Edition (TEE) business users can learn how to create more efficient reports. Recruiters will learn how to efficiently and effectively use Taleo Business Edition (TBE) Recruit.  Taleo (TEE): Advanced Reporting Taleo (TBE): Recruit - End User Fundamentals  New Training for Oracle Retail 13.4.1 Updated training for Retail Predictive Application Server and Retail Demand Forecasting is now available.  RPAS Administration and Configuration Fundamentals RPAS Technical Essentials: Fusion Client 13.4.1 Retail Demand Forecasting (RDF) Business Essentials 13.4.1  View all available training courses, learning paths and certifications at education.oracle.com, or contact your local education representative to learn more about Oracle University's education solutions. See you in class!  -Oracle University Marketing Team 

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• Updated SOA Documents now available in ITSO Reference Library

  - by Bob Rhubart

  Nine documents within the IT Strategies from Oracle (ITSO) reference library have recently been updated. (Access to the ITSO collection is free to registered Oracle.com members -- and that membership is free.) All nine documents fall within the Service Oriented Architecture section of the ITSO collection, and cover the following topics: SOA Practitioner Guides Creating an SOA Roadmap (PDF, 54 pages, published: February 2012) The secret to successful SOA is to build a roadmap that can be successfully executed. SOA offers an opportunity to adopt an iterative technique to deliver solutions incrementally. This document offers a structured, iterative methodology to help you stay focused on business results, mitigate technology and organizational risk, and deliver successful SOA projects. A Framework for SOA Governance (PDF, 58 pages, published: February 2012) Successful SOA requires a strong governance strategy that designs-in measurement, management, and enforcement procedures. Enterprise SOA adoption introduces new assets, processes, technologies, standards, roles, etc. which require application of appropriate governance policies and procedures. This document offers a framework for defining and building a proper SOA governance model. Determining ROI of SOA through Reuse (PDF, 28 pages, published: February 2012) SOA offers the opportunity to save millions of dollars annually through reuse. Sharing common services intuitively reduces workload, increases developer productivity, and decreases maintenance costs. This document provides an approach for estimating the reuse value of the various software assets contained in a typical portfolio. Identifying and Discovering Services (PDF, 64 pages, published: March 2012) What services should we build? How can we promote the reuse of existing services? A sound approach to answer these questions is a primary measure for the success of a SOA initiative. This document describes a pragmatic approach for collecting the necessary information for identifying proper services and facilitating service reuse. Software Engineering in an SOA Environment (PDF, 66 pages, published: March 2012) Traditional software delivery methods are too narrowly focused and need to be adjusted to enable SOA. This document describes an engineering approach for delivering projects within an SOA environment. It identifies the unique software engineering challenges faced by enterprises adopting SOA and provides a framework to remove the hurdles and improve the efficiency of the SOA initiative. SOA Reference Architectures SOA Foundation (PDF, 70 pages, published: February 2012) This document describes they key tenets for SOA design, development, and execution environments. Topics include: service definition, service layering, service types, the service model, composite applications, invocation patterns, and standards. SOA Infrastructure (PDF, 86 pages, published: February 2012) Properly architected, SOA provides a robust and manageable infrastructure that enables faster solution delivery. This document describes the role of infrastructure and its capabilities. Topics include: logical architecture, deployment views, and Oracle product mapping. SOA White Papers and Data Sheets Oracle's Approach to SOA (white paper) (PDF, 14 pages, published: February 2012) Oracle has developed a pragmatic, holistic approach, based on years of experience with numerous companies to help customers successfully adopt SOA and realize measureable business benefits. This executive datasheet and whitepaper describe Oracle's proven approach to SOA. Oracle's Approach to SOA (data sheet) (PDF, 3 pages, published: March 2012) SOA adoption is complex and success is far from assured. This is why Oracle has developed a pragmatic, holistic approach, based on years of experience with numerous companies, to help customers successfully adopt SOA and realize measurable business benefits. This data sheet provides an executive overview of Oracle's proven approach to SOA.

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• Wisdom Lies in Collaborative Power and Intelligence

  - by kellsey.ruppel

  By Alakh Verma, Director, Platform Technology Solutions   In my recent blog posts, I shared insights on Predictive Analytics (Will Predictive Analytics at 'Speed of Thoughts' Help Businesses?), Real Time Decisions (How critical are Real Time decisions in business today?) and their significance in our lives in general and in businesses today. In the current business paradigm shift- with evolutionary social business, it is paramount that businesses look for wisdom in collaborative power and intelligence and equip their employees with the tools to engage with one another. There is an old time saying that 5 sticks tied together are stronger and unable to break as opposed to an individual stick. We have recently witnessed the power of ordinary people uniting together and fought collaboratively using Facebook and Twitter to topple down dictators in Tunisia, Egypt and Libya—and are threatening absolute rule in Syria. And an India one man’s (Anna Hazare) campaign against corruption went viral, bringing thousands to the streets in support. As anyone who has worked in a sizeable organization knows, there is no guarantee that the organization as a whole will perform efficiently and achieve its goals, even if each employee is individually efficient and every team has a high level of productivity. To achieve enterprise productivity, it is necessary not only for individuals and groups to “do things right” by working productively but also for the enterprise as a whole to “do the right things” - form the right teams, make the right decisions, allocate resources correctly, and effectively coordinate activities across the entire organization. Most organizations fall short of the optimal level of enterprise productivity because of one or more of these reasons, all at a great cost to the business.  They are disconnected from themselves with various parts of the organization unintentionally working at cross-purposes with each other.  Information that exists is not getting shared or reused.  Human talent is not being applied where it is most needed.  The same problems are being solved repeatedly by multiple groups. Intelligent collaboration through automated business processes has the ability to alter the course of any important business activity, with a potentially dramatic impact on the financial performance of the business. Whether it is a simple email exchange, a physical or virtual meeting, a task force, or a large-scale project, the activity is inherently collaborative.  In fact, collaboration can be defined as the work that takes place among people when a business process is not pre-determining how the work should take place. Collaboration is many things: information sharing, brainstorming, problem solving, best practice negotiation, innovation, coordination of activity, alignment of purpose, and so forth.  Collaboration is the “white space” between the business processes; it is the glue that holds an organization together, and the lubricant that allows the machinery to keep running.  Real time search and collaborative capabilities of the right people with the right content supported by defined processes will provide unparallel wisdom in the organization in the most competitive business environment today. Interestingly, technologies such as Oracle WebCenter offer these capabilities in our Web based business transactions and compliment in the overall collaborative intelligence and power to truly transform organizations to social businesses. Looking to learn more about engaging your employees to collaborate together and providing a complete user experience for your customers? You won't want to miss our webcast today! Drive Online Engagement with Intuitive Portals and Websites

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• Disneyland Inside Out on iPhone and Android

  - by Ryan Cain

  It's hard to believe October was the last time I was over here on my blog.  Ironically after getter the developer phone from Microsoft I have been knee deep in iPhone programming and for the past few weeks Android programming again.  This time I've spent all my non-working hours programming a fun project for my "other" website, Disneyland Inside Out.  Disneyland Inside Out, a vacation planning site for Disneyland in California, has been around in various forms since June 1996.  It has always been a place for me to explore new technologies and learn about some of the new trends on the web.  I recently migrated the site over to DotNetNuke and have been building out custom modules for DNN.  I've also been hacking things together w/ the URLRewrite module in IIS 7.5 to provide strong SEO optimized URLs.  I can't say all that has really stuck within the DNN model of doing things, but it has worked pretty well. As part of my learning process, I spent most of the Fall bringing Disneyland Inside Out to the iPhone.  I will post more details on my development experiences later.  But this project gave me a really great opportunity to get a good feel for Objective-C development.  After 3 months I actually feel somewhat competent in the language and iPhone SDK, instead of just floundering around getting things to work.  The project also gave me a chance to play with some new frameworks on the iPhone and really dig into the Facebook SDK.  I also dug into some of the Gowalla REST api's as well.  We've been live with the app in iTunes for just about 10 days now, and have been sitting in the top 200 of free travel apps for the past few days.  You can get more info and the direct iTunes download link on our site: Disneyland Inside Out for iPhone Since launching the iPhone version I have gotten back into Android development, porting the Disneyland Inside Out app over to Android.  As I said in my first review of iPhone vs. Android, coming from a managed code background, Android is much easier to get going with.  I just about 3 weeks total I will have about 85 - 90% of the functionality up and running in the Android app, that took probably 1.5 - 2x's that time for iPhone.  That isn't a totally fair comparison as I am much more comfortable w/ Xcode and Objective-C today and can get some of the basic stuff done much faster than I could in the fall.  Though I'd say some of the hardest code to debug is still the null pointer issues on objects that were dealloc'd too early in Objective-C.  This isn't too bad with the NSZoombies enabled for synchronous code, but when you have a lot of async, which my app does, it can be hairy at times to track exactly what was causing the issue.   I will post more details later, as I am trying to wrap up a beta of the Android app today.  But in the meantime, if you have an iPhone, iPod Touch or iPad head on over to the site and take a look at my app.

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• Clever memory usage through the years

  - by Ben Emmett

  A friend and I were recently talking about the really clever tricks people have used to get the most out of memory. I thought I’d share my favorites, and would love to hear yours too! Interleaving on drum memory Back in the ye olde days before I’d been born (we’re talking the 50s / 60s here), working memory commonly took the form of rotating magnetic drums. These would spin at a constant speed, and a fixed head would read from memory when the correct part of the drum passed it by, a bit like a primitive platter disk. Because each revolution took a few milliseconds, programmers took to manually arranging information non-sequentially on the drum, timing when an instruction or memory address would need to be accessed, then spacing information accordingly around the edge of the drum, thus reducing the access delay. Similar techniques were still used on hard disks and floppy disks into the 90s, but have become irrelevant with modern disk technologies. The Hashlife algorithm Conway’s Game of Life has attracted numerous implementations over the years, but Bill Gosper’s Hashlife algorithm is particularly impressive. Taking advantage of the repetitive nature of many cellular automata, it uses a quadtree structure to store the hashes of pieces of the overall grid. Over time there are fewer and fewer new structures which need to be evaluated, so it starts to run faster with larger grids, drastically outperforming other algorithms both in terms of speed and the size of grid which can be simulated. The actual amount of memory used is huge, but it’s used in a clever way, so makes the list . Elite’s procedural generation Ok, so this isn’t exactly a memory optimization – more a storage optimization – but it gets an honorable mention anyway. When writing Elite, David Braben and Ian Bell wanted to build a rich world which gamers could explore, but their 22K memory was something of a limitation (for comparison that’s about the size of my avatar picture at the top of this page). They procedurally generated all the characteristics of the 2048 planets in their virtual universe, including the names, which were stitched together using a lookup table of parts of names. In fact the original plans were for 2^52 planets, but it was decided that that was probably too many. Oh, and they did that all in assembly language. Other games of the time used similar techniques too – The Sentinel’s landscape generation algorithm being another example. Modern Garbage Collectors Garbage collection in managed languages like Java and .NET ensures that most of the time, developers stop needing to care about how they use and clean up memory as the garbage collector handles it automatically. Achieving this without killing performance is a near-miraculous feet of software engineering. Much like when learning chemistry, you find that every time you think you understand how the garbage collector works, it turns out to be a mere simplification; that there are yet more complexities and heuristics to help it run efficiently. Of course introducing memory problems is still possible (and there are tools like our memory profiler to help if that happens to you) but they’re much, much rarer. A cautionary note In the examples above, there were good and well understood reasons for the optimizations, but cunningly optimized code has usually had to trade away readability and maintainability to achieve its gains. Trying to optimize memory usage without being pretty confident that there’s actually a problem is doing it wrong. So what have I missed? Tell me about the ingenious (or stupid) tricks you’ve seen people use. Ben

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• The inevitable Hello World post!

  - by brendonpage

  Greetings to anyone reading this! This is my first of hopefully many posts. I would like to use this post to introduce myself and to let you know what to expect from this blog in future. Okay so a bit about myself. In case you missed the name of this blog, my name is Brendon Page! I am a Software Developer from South Africa and work for a small company who’s main focus is producing software for the kitchen cupboard industry, although from time to time we do produce custom solutions for other industries. I work in a small team of 3, including myself, and am fortunate enough to work from home! I have been involved in IT since 1996, which is when I got my first PC, and started working as a junior programmer in 2003. Outside of work I enjoy playing squash, PC Games and of course LANing with my friends. If I get any free time between all of that I will usually dedicate some of it to a personal project, these are mainly prototypes for an idea I have had or for something that could be useful at work. I was in 2 minds on whether to include a photo of myself. The reason for this was because while I was looking for a suitable photo to use, it dawned on me how much time I dedicate to pulling funny faces in photos! I also realized how little I shave, which I blame completely on working form home. So after much debate here I am, funny face, beard and all!   Now that you know a bit about me lets move onto what expect from this blog. I work predominantly with Microsoft technologies so most if not all of my posts will be related to something Microsoft. Since most of my job entails Software Development you can expect a lot of posts which will deal with the .NET Framework. I am currently working on a large Silverlight project, so my first few posts will be targeted at in that direction. I will be striving to make the content of my posts as useful as possible from both an explanation and code perspective, I aim to include a working solution for every post, which I will put up on my skydrive for download. Here is what I have planned for my next few posts: Where did my session variables go?  Here I will take you through the lessons I learnt the hard way about the ASP.NET session. I am not going to go into to much depth in this post, as there is already a lot of information available on it. I mainly want to cover it in an effort to keep the scope creep of my posts to a minimum, some the solutions I upload will use it and I would like to have a post that I can reference to explain why I am doing something a certain way. Uploading files through SIlverlight Again there is a lot of existing information on this topic, so I wont be going into to much depth, but I will be using the solution from this as a base for my next post. Generating and Displaying DeepZoom images dynamically in Silverlight Well the title pretty much speaks for it’s self on this one. As I mentioned I will be building off the solution that I create in my ‘Uploading files through Silverlight’ post. Securing DeepZoom images using a custom implementation of the MultiScaleTileSource In this post I will look at the privacy issue surrounding the default usage of DeepZoom images in Silverlight and how to overcome it. This makes the use of DeepZoom in privacy conscious applications more viable. Thanks to anyone who actually read this post! I look forward to producing more which will hopefully be helpful to you.

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• Errors when trying to compile the driver for the rtl8192su wireless adapter

  - by Tom Brito

  I have a wireless to usb adapter, and I'm having some trouble to install the drivers on Ubuntu. First of all, the readme says to use the make command, and I already got errors: $ make make[1]: Entering directory `/usr/src/linux-headers-2.6.35-22-generic' CC [M] /home/wellington/Desktop/rtl8192su_linux_2.4_2.6.0003.0301.2010/HAL/rtl8192u/r8192U_core.o /home/wellington/Desktop/rtl8192su_linux_2.4_2.6.0003.0301.2010/HAL/rtl8192u/r8192U_core.c: In function ‘rtl8192_usb_probe’: /home/wellington/Desktop/rtl8192su_linux_2.4_2.6.0003.0301.2010/HAL/rtl8192u/r8192U_core.c:12325: error: ‘struct net_device’ has no member named ‘open’ /home/wellington/Desktop/rtl8192su_linux_2.4_2.6.0003.0301.2010/HAL/rtl8192u/r8192U_core.c:12326: error: ‘struct net_device’ has no member named ‘stop’ /home/wellington/Desktop/rtl8192su_linux_2.4_2.6.0003.0301.2010/HAL/rtl8192u/r8192U_core.c:12327: error: ‘struct net_device’ has no member named ‘tx_timeout’ /home/wellington/Desktop/rtl8192su_linux_2.4_2.6.0003.0301.2010/HAL/rtl8192u/r8192U_core.c:12328: error: ‘struct net_device’ has no member named ‘do_ioctl’ /home/wellington/Desktop/rtl8192su_linux_2.4_2.6.0003.0301.2010/HAL/rtl8192u/r8192U_core.c:12329: error: ‘struct net_device’ has no member named ‘set_multicast_list’ /home/wellington/Desktop/rtl8192su_linux_2.4_2.6.0003.0301.2010/HAL/rtl8192u/r8192U_core.c:12330: error: ‘struct net_device’ has no member named ‘set_mac_address’ /home/wellington/Desktop/rtl8192su_linux_2.4_2.6.0003.0301.2010/HAL/rtl8192u/r8192U_core.c:12331: error: ‘struct net_device’ has no member named ‘get_stats’ /home/wellington/Desktop/rtl8192su_linux_2.4_2.6.0003.0301.2010/HAL/rtl8192u/r8192U_core.c:12332: error: ‘struct net_device’ has no member named ‘hard_start_xmit’ make[2]: *** [/home/wellington/Desktop/rtl8192su_linux_2.4_2.6.0003.0301.2010/HAL/rtl8192u/r8192U_core.o] Error 1 make[1]: *** [_module_/home/wellington/Desktop/rtl8192su_linux_2.4_2.6.0003.0301.2010/HAL/rtl8192u] Error 2 make[1]: Leaving directory `/usr/src/linux-headers-2.6.35-22-generic' make: *** [all] Error 2 /home/wellington/Desktop/rtl8192su_linux_2.4_2.6.0003.0301.2010/ is the path where I copied the drivers on my computer. Any idea how to solve this? (I don't even know what the error is...) update: sudo lshw -class network *-network description: Ethernet interface product: RTL8111/8168B PCI Express Gigabit Ethernet controller vendor: Realtek Semiconductor Co., Ltd. physical id: 0 bus info: pci@0000:01:00.0 logical name: eth0 version: 03 serial: 78:e3:b5:e7:5f:6e size: 10MB/s capacity: 1GB/s width: 64 bits clock: 33MHz capabilities: pm msi pciexpress msix vpd bus_master cap_list rom ethernet physical tp mii 10bt 10bt-fd 100bt 100bt-fd 1000bt 1000bt-fd autonegotiation configuration: autonegotiation=on broadcast=yes driver=r8169 driverversion=2.3LK-NAPI duplex=half latency=0 link=no multicast=yes port=MII speed=10MB/s resources: irq:42 ioport:d800(size=256) memory:fbeff000-fbefffff memory:faffc000-faffffff memory:fbec0000-fbedffff *-network DISABLED description: Wireless interface physical id: 2 logical name: wlan0 serial: 00:26:18:a1:ae:64 capabilities: ethernet physical wireless configuration: broadcast=yes multicast=yes wireless=802.11b/g sudo lspci 00:00.0 Host bridge: Intel Corporation Core Processor DRAM Controller (rev 18) 00:02.0 VGA compatible controller: Intel Corporation Core Processor Integrated Graphics Controller (rev 18) 00:16.0 Communication controller: Intel Corporation 5 Series/3400 Series Chipset HECI Controller (rev 06) 00:1a.0 USB Controller: Intel Corporation 5 Series/3400 Series Chipset USB2 Enhanced Host Controller (rev 06) 00:1b.0 Audio device: Intel Corporation 5 Series/3400 Series Chipset High Definition Audio (rev 06) 00:1c.0 PCI bridge: Intel Corporation 5 Series/3400 Series Chipset PCI Express Root Port 1 (rev 06) 00:1c.2 PCI bridge: Intel Corporation 5 Series/3400 Series Chipset PCI Express Root Port 3 (rev 06) 00:1d.0 USB Controller: Intel Corporation 5 Series/3400 Series Chipset USB2 Enhanced Host Controller (rev 06) 00:1e.0 PCI bridge: Intel Corporation 82801 PCI Bridge (rev a6) 00:1f.0 ISA bridge: Intel Corporation 5 Series Chipset LPC Interface Controller (rev 06) 00:1f.2 SATA controller: Intel Corporation 5 Series/3400 Series Chipset 6 port SATA AHCI Controller (rev 06) 00:1f.3 SMBus: Intel Corporation 5 Series/3400 Series Chipset SMBus Controller (rev 06) 01:00.0 Ethernet controller: Realtek Semiconductor Co., Ltd. RTL8111/8168B PCI Express Gigabit Ethernet controller (rev 03) 02:00.0 FireWire (IEEE 1394): VIA Technologies, Inc. VT6315 Series Firewire Controller (rev 01) sudo lsusb Bus 002 Device 003: ID 0bda:0158 Realtek Semiconductor Corp. USB 2.0 multicard reader Bus 002 Device 002: ID 8087:0020 Intel Corp. Integrated Rate Matching Hub Bus 002 Device 001: ID 1d6b:0002 Linux Foundation 2.0 root hub Bus 001 Device 004: ID 045e:00f9 Microsoft Corp. Wireless Desktop Receiver 3.1 Bus 001 Device 003: ID 0b05:1786 ASUSTek Computer, Inc. Bus 001 Device 002: ID 8087:0020 Intel Corp. Integrated Rate Matching Hub Bus 001 Device 001: ID 1d6b:0002 Linux Foundation 2.0 root hub

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• Schizophrenic Ubuntu 12.10-12.04: Atheros 922 PCI WIFI is disabled in Unity but enabled in terminal - How to getit to work?

  - by zewone

  I am trying to get my PCI Wireless Atheros 922 card to work. It is disabled in Unity: both the network utility and the desktop (see screenshot http://www.amisdurailhalanzy.be/Screenshot%20from%202012-10-25%2013:19:54.png) I tried many different advises on many different forums. Installed 12.10 instead of 12.04, enabled all interfaces... etc. I have read about the aht9 driver... The terminal shows no hw or sw lock for the Atheros card, nevertheless, it is still disabled. Nothing worked so far, the card is still disabled. Any help is much appreciated. Here are more tech details: myuser@adri1:~$ sudo lshw -C network *-network:0 DISABLED description: Wireless interface product: AR922X Wireless Network Adapter vendor: Atheros Communications Inc. physical id: 2 bus info: pci@0000:03:02.0 logical name: wlan1 version: 01 serial: 00:18:e7:cd:68:b1 width: 32 bits clock: 66MHz capabilities: pm bus_master cap_list ethernet physical wireless configuration: broadcast=yes driver=ath9k driverversion=3.5.0-17-generic firmware=N/A latency=168 link=no multicast=yes wireless=IEEE 802.11bgn resources: irq:18 memory:d8000000-d800ffff *-network:1 description: Ethernet interface product: VT6105/VT6106S [Rhine-III] vendor: VIA Technologies, Inc. physical id: 6 bus info: pci@0000:03:06.0 logical name: eth0 version: 8b serial: 00:11:09:a3:76:4a size: 10Mbit/s capacity: 100Mbit/s width: 32 bits clock: 33MHz capabilities: pm bus_master cap_list ethernet physical tp mii 10bt 10bt-fd 100bt 100bt-fd autonegotiation configuration: autonegotiation=on broadcast=yes driver=via-rhine driverversion=1.5.0 duplex=half latency=32 link=no maxlatency=8 mingnt=3 multicast=yes port=MII speed=10Mbit/s resources: irq:18 ioport:d300(size=256) memory:d8013000-d80130ff *-network DISABLED description: Wireless interface physical id: 1 bus info: usb@1:8.1 logical name: wlan0 serial: 00:11:09:51:75:36 capabilities: ethernet physical wireless configuration: broadcast=yes driver=rt2500usb driverversion=3.5.0-17-generic firmware=N/A link=no multicast=yes wireless=IEEE 802.11bg myuser@adri1:~$ sudo rfkill list all 0: hci0: Bluetooth Soft blocked: no Hard blocked: no 1: phy1: Wireless LAN Soft blocked: no Hard blocked: yes 2: phy0: Wireless LAN Soft blocked: no Hard blocked: no myuser@adri1:~$ dmesg | grep wlan0 [ 15.114235] IPv6: ADDRCONF(NETDEV_UP): wlan0: link is not ready myuser@adri1:~$ dmesg | egrep 'ath|firm' [ 14.617562] ath: EEPROM regdomain: 0x30 [ 14.617568] ath: EEPROM indicates we should expect a direct regpair map [ 14.617572] ath: Country alpha2 being used: AM [ 14.617575] ath: Regpair used: 0x30 [ 14.637778] ieee80211 phy0: >Selected rate control algorithm 'ath9k_rate_control' [ 14.639410] Registered led device: ath9k-phy0 myuser@adri1:~$ dmesg | grep wlan1 [ 15.119922] IPv6: ADDRCONF(NETDEV_UP): wlan1: link is not ready myuser@adri1:~$ lspci -nn | grep 'Atheros' 03:02.0 Network controller [0280]: Atheros Communications Inc. AR922X Wireless Network Adapter [168c:0029] (rev 01) myuser@adri1:~$ sudo ifconfig eth0 Link encap:Ethernet HWaddr 00:11:09:a3:76:4a inet addr:192.168.2.2 Bcast:192.168.2.255 Mask:255.255.255.0 inet6 addr: fe80::211:9ff:fea3:764a/64 Scope:Link UP BROADCAST RUNNING MULTICAST MTU:1500 Metric:1 RX packets:5457 errors:0 dropped:0 overruns:0 frame:0 TX packets:2548 errors:0 dropped:0 overruns:0 carrier:0 collisions:0 txqueuelen:1000 RX bytes:3425684 (3.4 MB) TX bytes:282192 (282.1 KB) lo Link encap:Local Loopback inet addr:127.0.0.1 Mask:255.0.0.0 inet6 addr: ::1/128 Scope:Host UP LOOPBACK RUNNING MTU:16436 Metric:1 RX packets:590 errors:0 dropped:0 overruns:0 frame:0 TX packets:590 errors:0 dropped:0 overruns:0 carrier:0 collisions:0 txqueuelen:0 RX bytes:53729 (53.7 KB) TX bytes:53729 (53.7 KB) myuser@adri1:~$ sudo iwconfig wlan0 IEEE 802.11bg ESSID:off/any Mode:Managed Access Point: Not-Associated Tx-Power=off Retry long limit:7 RTS thr:off Fragment thr:off Encryption key:off Power Management:on lo no wireless extensions. eth0 no wireless extensions. wlan1 IEEE 802.11bgn ESSID:off/any Mode:Managed Access Point: Not-Associated Tx-Power=0 dBm Retry long limit:7 RTS thr:off Fragment thr:off Encryption key:off Power Management:off myuser@adri1:~$ lsmod | grep "ath9k" ath9k 116549 0 mac80211 461161 3 rt2x00usb,rt2x00lib,ath9k ath9k_common 13783 1 ath9k ath9k_hw 376155 2 ath9k,ath9k_common ath 19187 3 ath9k,ath9k_common,ath9k_hw cfg80211 175375 4 rt2x00lib,ath9k,mac80211,ath myuser@adri1:~$ iwlist scan wlan0 Failed to read scan data : Network is down lo Interface doesn't support scanning. eth0 Interface doesn't support scanning. wlan1 Failed to read scan data : Network is down myuser@adri1:~$ lsb_release -d Description: Ubuntu 12.10 myuser@adri1:~$ uname -mr 3.5.0-17-generic i686  Any help much appreciated... Thanks, Philippe

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• Package Version Numbers, why are they so important

  - by Chris W Beal

  One of the design goals of IPS has been to allow people to easily move forward to a supported "Surface" of component. That is to say, when you  # pkg update your system, you get the latest set of components which all work together, based on the packages you already have installed. During development, this has meant simply you update to the latest "build" of the components. (During development, we build everything and publish everything every two weeks). Now we've released Solaris 11 using the IPS technologies, things are a bit more complicated. We need to be able to reflect all the types of Solaris release we are doing. For example Solaris Development builds, Solaris Update builds and "Support Repository Updates" (the replacement for patches) in the version scheme. So simply saying "151" as the build number isn't sufficient to articulate what you are running, or indeed what is available to update to In my previous blog post I talked about creating your own package, and gave an example FMRI of pkg://tools/[email protected],0.5.11-0.0.0 But it's probably more instructive to look at the FMRI of a Solaris package. The package "core-os" contains all the common utilities and daemons you need to use Solaris.  $ pkg info core-os Name: system/core-os Summary: Core Solaris Description: Operating system core utilities, daemons, and configuration files. Category: System/Core State: Installed Publisher: solaris Version: 0.5.11 Build Release: 5.11 Branch: 0.175.0.0.0.2.1 Packaging Date: Wed Oct 19 07:04:57 2011 Size: 25.14 MB FMRI: pkg://solaris/system/[email protected],5.11-0.175.0.0.0.2.1:20111019T070457Z The FMRI is what we will concentrate on here. In this package "solaris" is the publisher. You can use the pkg publisher command to see where the solaris publisher gets it's bits from $ pkg publisher PUBLISHER TYPE STATUS URI solaris origin online http://pkg.oracle.com/solaris/release/ So we can see we get solaris packages from pkg.oracle.com.  The package name is system/core-os. These can be arbitrary length, just to allow you to group similar packages together. Now on the the interesting? bit, the versions, everything after the @ is part of the version. IPS will only upgrade to a "higher" version. [email protected],5.11-0.175.0.0.0.2.1:20111019T070457Z core-os = Package Name0.5.11 = Component - in this case we're saying it's a SunOS 5.11 package, = separator5.11 = Built on version - to indicate what OS version you built the package on- = another separator0.175.0.0.0.2.1 = Branch Version : = yet another separator20111019T070457Z = Time stamp when the package was published So from that we can see the Branch Version seems rather complex. It is necessarily so, to allow us to describe the hierachy of releases we do In this example we see the following 0.175: is known as the trunkid, and is incremented each build of a new release of Solaris. During Solaris 11 this should not change  0: is the Update release for Solaris. 0 for FCS, 1 for update 1 etc 0: is the SRU for Solaris. 0 for FCS, 1 for SRU 1 etc 0: is reserved for future use 2: Build number of the SRU 1: Nightly ID - only important for Solaris developersTake a hypothetical example [email protected],5.11-0.175.1.5.0.4.1:<something> This would be build 4 of SRU 5 of Update 1 of Solaris 11 This is actually documented in a MOS article 1378134.1 Which you can read if you have a support contract.

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• Comparing Isis, Google, and Paypal

  - by David Dorf

  Back in 2010 I was sure NFC would make great strides, but here we are two years later and NFC doesn't seem to be sticking. The obvious reason being the chicken-and-egg problem.  Retailers don't want to install the terminals until the phones support NFC, and vice-versa. So consumers continue to sit on the sidelines waiting for either side to blink and make the necessary investment.  In the meantime, EMV is looking for a way to sneak into the US with the help of the card brands. There are currently three major solutions that are battling in the marketplace.  All three know that replacing mag-stripe alone is not sufficient to move consumers.  Long-term it's the offers and loyalty programs combined with tendering that make NFC attractive. NFC solutions cross lots of barriers, so a strong partner system is required.  The solutions need to include the carriers, card brands, banks, handset manufacturers, POS terminals, and most of all lots of merchants.  Lots of coordination is necessary to make the solution seamless to the consumer. Google Wallet Google's problem has always been that only the Nexus phone has an NFC chip that supports their wallet.  There are a couple of additional phones out there now, but adoption is still slow.  They acquired Zavers a while back to incorporate digital coupons, but the the bulk of their users continue to be non-NFC.  They have taken an open approach by not specifying particular payment brands.  Google is piloting in San Francisco and New York, supporting both MasterCard PayPass and stored value. I suppose the other card brands may eventually follow.  There's no cost for consumers or merchants -- Google will make money via targeted ads. Isis Not long after Google announced its wallet, AT&T, Verizon, and T-Mobile announced a joint venture called Isis.  They are in the unique position of owning the SIM in the phones they issue.  At first it seemed Isis was a vehicle for the carriers to compete with the existing card brands, but Isis later switched to a generic wallet that supports the major card brands.  Isis reportedly charges issuers a $5 fee per customer per year.  Isis will pilot this summer in Salt Lake City and Austin. PayPal PayPal, the clear winner in the online payment space beyond traditional credit cards, is trying to move into physical stores.  After negotiations with Google to provide a wallet broke off, PayPal decided to avoid NFC altogether, at least for now, and focus on payments without any physical card or phone.  By avoiding NFC, consumers don't need an NFC-enabled phone and merchants don't need a new reader.  Consumers must enter their phone number and PIN in the merchant's existing device, or they can enter their PIN in the PayPal inStore app running on their phone, then show the merchant a unique barcode which authorizes payment. Paypal is free for consumers and charges a fee for merchants.  Its not clear, at least to me, how PayPal handles fraudulent transactions and whether the consumer is protected. The wildcard is, of course, Apple.  Their mobile technologies set the standard, so incorporating NFC chips would certainly accelerate adoption of many payment solutions.  Their announcement today of the iOS Passbook is a step in the right direction, but stops short of handling payments. For those retailers that have invested in modern terminals, it seems the best strategy is to support all the emerging solutions and let the consumers choose the winner.

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• Oracle Retail Mobile Point-of-Service

  - by David Dorf

  When most people discuss mobile in retail, they immediately go to shopping applications.  While I agree the consumer side of mobile is huge, I believe its also important to arm store associates with mobile tools.  There are around a dozen major roll-outs of mobile POS to chain retailers, and all have been successful.  This does not, however, signal the demise of traditional registers.  Retailers will adopt mobile POS slowly and reduce the number of fixed registers over time, but there's likely to be a combination of both for the foreseeable future.  Even Apple retains at least one fixed register in every store, you just have to know where to look. The business benefits for mobile POS are pretty straightforward: 1. Faster checkout.  Walmart's CFO recently reported that for every second they shave off the average transaction time, they can potentially save $12M a year in labor.  I think its more likely that labor will be redeployed to enhance the customer experience. 2. Smarter associates.  The sales associates on the floor need the same access to information that consumers have, if not more.  They need ready access to product details, reviews, inventory, etc. to meet consumer expectations.  In a recent study, 40% of consumers said a savvy store associate can impact their final product selection more than a website. 3. Lower costs.  Mobile POS hardware (iPod touch + sled) costs about a fifth of fixed registers, not to mention the reclaimed space that can be used for product displays. But almost all Mobile POS solutions can claim those benefits equally.  Where there's differentiation is on the technical side.  Oracle recently announced availability of the Oracle Retail Mobile Point-of-Service, and it has three big technology advantages in the market: 1. Portable. We used a popular open-source component called PhoneGap that abstracts the app from the underlying OS and hardware so that iOS, Android, and other platforms could be supported.  Further, we used Web technologies such as HTML5 and JavaScript, which are commonly known by many programmers, as opposed to ObjectiveC which is more difficult to find.  The screen can adjust to different form-factors and sizes, just like you see with browsers.  In the future when a new, zippy device gets released, retailers will have the option to move to that device more easily than if they used a native app. 2. Flexible.  Our Mobile POS is free with the Oracle Retail Point-of-Service product.  Retailers can use any combination of fixed and mobile registers, and those ratios can change as required.  Perhaps start with 1 mobile and 4 fixed per store, then transition over time to 4 mobile and 1 fixed without any additional software licenses.  Our scalable solution supports lots of combinations. 3. Consistent.  Because our Mobile POS is fully integrated to our traditional POS, the same business logic is reused.  Third-party Mobile POS solutions often handle pricing, promotions, and tax calculations separately leading to possible inconsistencies within the store.  That won't happen with Oracle's solution. For many retailers, Mobile POS can lower costs, increase customer service, and generally enhance a consumer's in-store experience.  Apple led the way, but lots of other retailers are discovering the many benefits of adding mobile capabilities in their stores.  Just be sure to examine both the business and technology benefits so you get the most value from your solution for the longest period of time.

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• Managing Social Relationships for the Enterprise – Part 2

  - by Michael Snow

  12.00 Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-fareast-font-family:Calibri; mso-bidi-font-family:"Times New Roman";} Reggie Bradford, Senior Vice President, Oracle  On September 13, 2012, I sat down with Altimeter Analyst Jeremiah Owyang to talk about how enterprise businesses are approaching the management of both their social media strategies and internal structures. There’s no longer any question as to whether companies are adopting social full throttle. That’s exactly the way it should be, because it’s a top online behavior across all age groups. For your consumers, it’s an ingrained, normal form of communication. And beyond connecting with friends, social users are reaching out for information and service from brands. Jeremiah tells us 29% of Twitter followers follow a brand and 58% of Facebook users have “Liked” a brand. Even on the B2B side, people act on reviews and recommendations. Just as in the early 90’s we saw companies move from static to dynamic web sites, businesses of all sizes are moving from just establishing a social presence to determining effective and efficient ways to use it. I like to say we’re in the 2nd or 3rd inning of a 9-inning game. Corporate social started out as a Facebook page, it’s multiple channels servicing customers wherever they are. Social is also moving from merely moderating to analyzing so that the signal can be separated from the noise, so that impactful influencers can be separated from other users. Organizationally, social started with the marketers. Now we’re getting into social selling, commerce, service, HR, recruiting, and collaboration. That’s Oracle’s concept of enterprise social relationship management, a framework to extend social across the entire organization real-time in as holistic a way as possible. Social requires more corporate coordination than ever before. One of my favorite statistics is that the average corporation at enterprise has 178 social accounts, according to Altimeter. Not all of them active, not all of them necessary, but 178 of them. That kind of fragmentation creates risk, so the smarter companies will look for solutions (as opposed to tools) that can organize, scale and defragment, as well as quickly integrate other networks and technologies that will come along. Our conversation goes deep into the various corporate social structures we’re seeing, as well as the advantages and disadvantages of each. There are also a couple of great examples of how known brands used an integrated, holistic approach to achieve stated social goals. What’s especially exciting to me is the Oracle SRM framework for the enterprise provides companywide integration into one seamless system. This is not a dream. This is going to have substantial business impact in the next several years.

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• History of Mobile Technology

  - by David Dorf

  Over the last ten years, mobile phones have gone through several incremental technology leaps that have added capabilities that impact the retail industry.  I've listed the six major ones below, along with their long-lasting impact. 1. Location In the US, the FCC required mobile phones to implement E911 (emergency calls) by 2006, requiring the caller to be located to within 300 meters.  Back in 2000, GPS was opened up for civilian use, and by 2004 Qualcomm had figured out how to use GPS in mobile phones.  So mobile operators moved from cell tower triangulation to GPS, principally for E911.  But then lots of other uses became apparent, especially navigation.  The earliest mobile apps from retailers made it easy to find nearby stores, and companies are looking at ways to use WiFi triangulation inside stores. 2. Computer Vision In 1997 Philippe Kahn shared a photo of his newborn using a mobile phone thus launching the popularity of instant visual communications.  Over the years the quality of the cameras got better, reaching the point where barcodes could be read around 2008.  That's when Occipital came on the scene with their Red Laser application, which was eventually acquired by eBay.  This opened up the ability for consumers to easily price compare inside stores.  Other interesting apps included Tesco's Wine Finder and Amazon's Price Checker, both allowing products to be identified by picture. 3. Augmented Reality Once the mobile phone had GPS, a video camera, and compass functionality it was suddenly possible to overlay digital information on the screen in real-time.  Yelp, which was using GPS to find nearby merchants, created a backdoor called Monocle on the iPhone that showed nearby merchants overlayed on the video camera view.  Today AR apps are mostly used by retailers for marketing, like Moosejaw's app that undresses models in their catalog. 4. Geo-Fencing So if we're able to track the location of a mobile phone, why not use that context to offer timely information?  My first experience with geo-fencing came courtesy of North Face, the outdoor enthusiast store. When a mobile phone enters a predetermined area, like near a store, a text message is sent to phone with an offer or useful information.  Of course retailers can geo-fence their competitors as well and find out which customers are aren't so loyal. 5. Digital Wallet Mobile payments leverage different technologies such as NFC, QRCodes, bluetooth, and SMS to facilitate communication between the consumers's phone and the retailer's point-of-sale. The key here is the potential to consolidate loyalty cards, coupons, and bank cards into the mobile phone and enable faster checkout.  Nobody does this better than Starbucks today, but McDonald's and Duncan Donuts aren't far behind.  Google, Isis, Paypal, Square, and MCX are all vying for leadership in this area.  If NFC does finally take off, it will be leveraged by retailers in more places than just the POS. 6. Voice Response Mobile Phones have had the ability to interpret simple voice commands for a while, but Google and Amazon were the first to use voice to allow searches for products.  Allowing searches by text, barcode, and voice makes it easy to comparison shop in the aisles.  Walmart even uses voice to build shopping lists, and if the Siri API is even opened we could see lots more innovation in this area.

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