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• SQL SERVER – What is Incremental Statistics? – Performance improvements in SQL Server 2014 – Part 1

  - by Pinal Dave

  This is the first part of the series Incremental Statistics. Here is the index of the complete series. What is Incremental Statistics? – Performance improvements in SQL Server 2014 – Part 1 Simple Example of Incremental Statistics – Performance improvements in SQL Server 2014 – Part 2 DMV to Identify Incremental Statistics – Performance improvements in SQL Server 2014 – Part 3 Statistics are considered one of the most important aspects of SQL Server Performance Tuning. You might have often heard the phrase, with related to performance tuning. “Update Statistics before you take any other steps to tune performance”. Honestly, I have said above statement many times and many times, I have personally updated statistics before I start to do any performance tuning exercise. You may agree or disagree to the point, but there is no denial that Statistics play an extremely vital role in the performance tuning. SQL Server 2014 has a new feature called Incremental Statistics. I have been playing with this feature for quite a while and I find that very interesting. After spending some time with this feature, I decided to write about this subject over here. New in SQL Server 2014 – Incremental Statistics Well, it seems like lots of people wants to start using SQL Server 2014′s new feature of Incremetnal Statistics. However, let us understand what actually this feature does and how it can help. I will try to simplify this feature first before I start working on the demo code. Code for all versions of SQL Server Here is the code which you can execute on all versions of SQL Server and it will update the statistics of your table. The keyword which you should pay attention is WITH FULLSCAN. It will scan the entire table and build brand new statistics for you which your SQL Server Performance Tuning engine can use for better estimation of your execution plan. UPDATE STATISTICS TableName(StatisticsName) WITH FULLSCAN Who should learn about this? Why? If you are using partitions in your database, you should consider about implementing this feature. Otherwise, this feature is pretty much not applicable to you. Well, if you are using single partition and your table data is in a single place, you still have to update your statistics the same way you have been doing. If you are using multiple partitions, this may be a very useful feature for you. In most cases, users have multiple partitions because they have lots of data in their table. Each partition will have data which belongs to itself. Now it is very common that each partition are populated separately in SQL Server. Real World Example For example, if your table contains data which is related to sales, you will have plenty of entries in your table. It will be a good idea to divide the partition into multiple filegroups for example, you can divide this table into 3 semesters or 4 quarters or even 12 months. Let us assume that we have divided our table into 12 different partitions. Now for the month of January, our first partition will be populated and for the month of February our second partition will be populated. Now assume, that you have plenty of the data in your first and second partition. Now the month of March has just started and your third partition has started to populate. Due to some reason, if you want to update your statistics, what will you do? In SQL Server 2012 and earlier version You will just use the code of WITH FULLSCAN and update the entire table. That means even though you have only data in third partition you will still update the entire table. This will be VERY resource intensive process as you will be updating the statistics of the partition 1 and 2 where data has not changed at all. In SQL Server 2014 You will just update the partition of Partition 3. There is a special syntax where you can now specify which partition you want to update now. The impact of this is that it is smartly merging the new data with old statistics and update the entire statistics without doing FULLSCAN of your entire table. This has a huge impact on performance. Remember that the new feature in SQL Server 2014 does not change anything besides the capability to update a single partition. However, there is one feature which is indeed attractive. Previously, when table data were changed 20% at that time, statistics update were triggered. However, now the same threshold is applicable to a single partition. That means if your partition faces 20% data, change it will also trigger partition level statistics update which, when merged to your final statistics will give you better performance. In summary If you are not using a partition, this feature is not applicable to you. If you are using a partition, this feature can be very helpful to you. Tomorrow: We will see working code of SQL Server 2014 Incremental Statistics. Reference: Pinal Dave (http://blog.sqlauthority.com)Filed under: PostADay, SQL, SQL Authority, SQL Performance, SQL Query, SQL Server, SQL Tips and Tricks, T SQL Tagged: SQL Statistics, Statistics

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• CodePlex Daily Summary for Tuesday, July 02, 2013

  CodePlex Daily Summary for Tuesday, July 02, 2013Popular ReleasesMastersign.Expressions: Mastersign.Expressions v0.4.2: added support for if(<cond>, <true-part>, <false-part>) fixed multithreading issue with rand() improved demo applicationNB_Store - Free DotNetNuke Ecommerce Catalog Module: NB_Store v2.3.6 Rel0: v2.3.6 Is now DNN6 and DNN7 compatible Important : During update this install with overwrite the menu.xml setting, if you have changed this then make a backup before you upgrade and reapply your changes after the upgrade. Please view the following documentation if you are installing and configuring this module for the first time System Requirements Skill requirements Downloads and documents Step by step guide to a working store Please ask all questions in the Discussions tab. Document.Editor: 2013.26: What's new for Document.Editor 2013.26: New Insert Chart Improved User Interface Minor Bug Fix's, improvements and speed upsWsus Package Publisher: Release V1.2.1307.01: Fix an issue in the UI, approvals are not shown correctly in the 'Report' tabDirectX Tool Kit: July 2013: July 1, 2013 VS 2013 Preview projects added and updates for DirectXMath 3.05 vectorcall Added use of sRGB WIC metadata for JPEG, PNG, and TIFF SaveToWIC functions updated with new optional setCustomProps parameter and error check with optional targetFormatCore Server 2012 Powershell Script Hyper-v Manager: new_root.zip: Verison 1.0JSON Toolkit: JSON Toolkit 4.1.736: Improved strinfigy performance New serializing feature New anonymous type support in constructorsDotNetNuke® IFrame: IFrame 04.05.00: New DNN6/7 Manifest file and Azure Compatibility.VidCoder: 1.5.2 Beta: Fixed crash on presets with an invalid bitrate.Gardens Point LEX: Gardens Point LEX version 1.2.1: The main distribution is a zip file. This contains the binary executable, documentation, source code and the examples. ChangesVersion 1.2.1 has new facilities for defining and manipulating character classes. These changes make the construction of large Unicode character classes more convenient. The runtime code for performing automaton backup has been re-implemented, and is now faster for scanners that need backup. Source CodeThe distribution contains a complete VS2010 project for the appli...ZXMAK2: Version 2.7.5.7: - fix TZX emulation (Bruce Lee, Zynaps) - fix ATM 16 colors for border - add memory module PROFI 512K; add PROFI V03 rom image; fix PROFI 3.XX configTwitter image Downloader: Twitter Image Downloader 2 with Installer: Application file with Install shield and Dot Net 4.0 redistributableUltimate Music Tagger: Ultimate Music Tagger 1.0.0.0: First release of Ultimate Music TaggerBlackJumboDog: Ver5.9.2: 2013.06.28 Ver5.9.2 (1) ??????????(????SMTP?????)?????????? (2) HTTPS???????????Outlook 2013 Add-In: Configuration Form: This new version includes the following changes: - Refactored code a bit. - Removing configuration from main form to gain more space to display items. - Moved configuration to separate form. You can click the little "gear" icon to access the configuration form (still very simple). - Added option to show past day appointments from the selected day (previous in time, that is). - Added some tooltips. You will have to uninstall the previous version (add/remove programs) if you had installed it ...Terminals: Version 3.0 - Release: Changes since version 2.0:Choose 100% portable or installed version Removed connection warning when running RDP 8 (Windows 8) client Fixed Active directory search Extended Active directory search by LDAP filters Fixed single instance mode when running on Windows Terminal server Merged usage of Tags and Groups Added columns sorting option in tables No UAC prompts on Windows 7 Completely new file persistence data layer New MS SQL persistence layer (Store data in SQL database)...NuGet: NuGet 2.6: Released June 26, 2013. Release notes: http://docs.nuget.org/docs/release-notes/nuget-2.6Python Tools for Visual Studio: 2.0 Beta: We’re pleased to announce the release of Python Tools for Visual Studio 2.0 Beta. Python Tools for Visual Studio (PTVS) is an open-source plug-in for Visual Studio which supports programming with the Python language. PTVS supports a broad range of features including CPython/IronPython, Edit/Intellisense/Debug/Profile, Cloud, HPC, IPython, and cross platform debugging support. For a quick overview of the general IDE experience, please watch this video: http://www.youtube.com/watch?v=TuewiStN...Player Framework by Microsoft: Player Framework for Windows 8 and WP8 (v1.3 beta): Preview: New MPEG DASH adaptive streaming plugin for Windows Azure Media Services Preview: New Ultraviolet CFF plugin. Preview: New WP7 version with WP8 compatibility. (source code only) Source code is now available via CodePlex Git Misc bug fixes and improvements: WP8 only: Added optional fullscreen and mute buttons to default xaml JS only: protecting currentTime from returning infinity. Some videos would cause currentTime to be infinity which could cause errors in plugins expectin...AssaultCube Reloaded: 2.5.8: SERVER OWNERS: note that the default maprot has changed once again. Linux has Ubuntu 11.10 32-bit precompiled binaries and Ubuntu 10.10 64-bit precompiled binaries, but you can compile your own as it also contains the source. If you are using Mac or other operating systems, please wait while we continue to try to package for those OSes. Or better yet, try to compile it. If it fails, download a virtual machine. The server pack is ready for both Windows and Linux, but you might need to compi...New ProjectsALM Rangers DevOps Tooling and Guidance: Practical tooling and guidance that will enable teams to realize a faster deployment based on continuous feedback.Core Server 2012 Powershell Script Hyper-v Manager: Free core Server 2012 powershell scripts and batch files that replace the non-existent hyper-v manager, vmconnect and mstsc.Enhanced Deployment Service (EDS): EDS is a web service based utility designed to extend the deployment capabilities of administrators with the Microsoft Deployment Toolkit.ExtendedDialogBox: Libreria DialogBoxJazdy: This project is here only because we wanted to take advantage of a public git server.Mon Examen: This web interface is meant to make examinationsneet: summaryOrchard Multi-Choice Voting: A multiple choice voting Orchard module.Particle Swarm Optimization Solving Quadratic Assignment Problem: This project is submitted for the solving of QAP using PSO algorithms with addition of some modification Porjects: 23123123PPL Power Pack: PPL Power PackProperty Builder: Visual Studio tool for speeding up process of coding class properties getters and setters.RedRuler for Redline: I tried some on-screen rulers, none of them help me measure the UI element quickly based on the Redline. So I decided to created this handy RedRuler tool. Royale Living: Mahindra Royale Community PortalSearch and booking Hotel or Tours: Ð? án nghiên c?u c?a sinh viên tdt theo mô hình mvc 4SystemBuilder.Show: This tool is a helper after you create your project in visual studio to create the respective objects and interface. TalentDesk: new ptojectTcmplex: The Training Center teaches many different kind of course such as English, French, Computer hardware and computer softwareTFS Reporting Guide: Provides guidance and samples to enable TFS users to generate reports based on WIT data.Umbraco AdaptiveImages: Adaptive Images Package for UmbracoVirtualNet - A ILcode interpreter/emulator written in C++/Assembly: VirtualNet is a interpreter/emulator for running .net code in native without having to install the .Net FrameWorkVisual Blocks: Visual Blocks ????IDE ????? ??????? ????? ????/?? Visual Studio and Cloud Based Mobile Device Testing: Practical guidance enabling field to remove blockers to adoption and to use and extend the Perfecto Mobile Cloud Device testing within the context of VS.Windows 8 Time Picker for Windows Phone: A Windows Phone implementation of the Time Picker control found in the Windows 8.1 Alarms app.???? - SmallBasic?: ?????????

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• The Oracle Graduate Experience...A Graduates Perspective by Angelie Tierney

  - by david.talamelli

  [Note: Angelie has just recently joined Oracle in Australia in our 2011 Graduate Program. Last week I shared my thoughts on our 2011 Graduate Program, this week Angelie took some time to share her thoughts of our Graduate Program. The notes below are Angelie's overview from her experience with us starting with our first contact last year - David Talamelli] How does the 1 year program work? It consists of 3 weeks of training, followed by 2 rotations in 2 different Lines of Business (LoB's). The first rotation goes for 4 months, while your 2nd rotation goes for 7, when you are placed into your final LoB for the program. The interview process: After sorting through the many advertised graduate jobs, submitting so many resumes and studying at the same time, it can all be pretty stressful. Then there is the interview process. David called me on a Sunday afternoon and I spoke to him for about 30 minutes in a mini sort of phone interview. I was worried that working at Oracle would require extensive technical experience, but David stressed that even the less technical, and more business-minded person could, and did, work at Oracle. I was then asked if I would like to attend a group interview in the next weeks, to which I said of course! The first interview was a day long, consisting of a brief introduction, a group interview where we worked on a business plan with a group of other potential graduates and were marked by 3 Oracle employees, on our ability to work together and presentation. After lunch, we then had a short individual interview each, and that was the end of the first round. I received a call a few weeks later, and was asked to come into a second interview, at which I also jumped at the opportunity. This was an interview based purely on your individual abilities and would help to determine which Line of Business you would go to, should you land a graduate position. So how did I cope throughout the interview stages? I believe the best tool to prepare for the interview, was to research Oracle and its culture and to see if I thought I could fit into that. I personally found out about Oracle, its partners as well as competitors and along the way, even found out about their part (or Larry Ellison's specifically) in the Iron Man 2 movie. Armed with some Oracle information and lots of enthusiasm, I approached the Oracle Graduate Interview process. Why did I apply for an Oracle graduate position? I studied a Bachelor of Business/Bachelor of Science in IT, and wanted to be able to use both my degrees, while have the ability to work internationally in the future. Coming straight from university, I wasn't sure exactly what I wanted to do in terms of my career. With the program, you are rotated across various lines of business, to not only expose you to different parts of the business, but to also help you to figure out what you want to achieve out of your career. As a result, I thought Oracle was the perfect fit. So what can an Oracle ANZ Graduate expect? First things first, you can expect to line up for your visitor pass. Really. Next you enter a room full of unknown faces, graduates just like you, and then you realise you're in this with 18 other people, going through the same thing as you. 3 weeks later you leave with many memories, colleagues you can call your friends, and a video of your presentation. Vanessa, the Graduate Manager, will also take lots of photos and keep you (well) fed. Well that's not all you leave with, you are also equipped with a wealth of knowledge and contacts within Oracle, both that will help you throughout your career there. What training is involved? We started our Oracle experience with 3 weeks of training, consisting of employee orientation, extensive product training, presentations on the various lines of business (LoB's), followed by sales and presentation training. While there was potential for an information overload, maybe even death by Powerpoint, we were able to have access to the presentations for future reference, which was very helpful. This period also allowed us to start networking, not only with the graduates, but with the managers who presented to us, as well as through the monthly chinwag, HR celebrations and even with the sharing of tea facilities. We also had a team bonding day when we recorded a "commercial" within groups, and learned how to play an Irish drum. Overall, the training period helped us to learn about Oracle, as well as ourselves, and to prepare us for our transition into our rotations. Where to now? I'm now into my 2nd week of my first graduate rotation. It has been exciting to finally get out into the work environment and utilise that knowledge we gained from training. My manager has been a great mentor, extremely knowledgeable, and it has been good being able to participate in meetings, conference calls and make a contribution towards the business. And while we aren't necessarily working directly with the other graduates, they are still reachable via email, Pidgin and lunch and they are important as a resource and support, after all, they are going through a similar experience to you. While it is only the beginning, there is a lot more to learn and a lot more to experience along the way, especially because, as we learned during training, at Oracle, the only constant is change.

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• Developing a Cost Model for Cloud Applications

  - by BuckWoody

  Note - please pay attention to the date of this post. As much as I attempt to make the information below accurate, the nature of distributed computing means that components, units and pricing will change over time. The definitive costs for Microsoft Windows Azure and SQL Azure are located here, and are more accurate than anything you will see in this post: http://www.microsoft.com/windowsazure/offers/  When writing software that is run on a Platform-as-a-Service (PaaS) offering like Windows Azure / SQL Azure, one of the questions you must answer is how much the system will cost. I will not discuss the comparisons between on-premise costs (which are nigh impossible to calculate accurately) versus cloud costs, but instead focus on creating a general model for estimating costs for a given application. You should be aware that there are (at this writing) two billing mechanisms for Windows and SQL Azure: “Pay-as-you-go” or consumption, and “Subscription” or commitment. Conceptually, you can consider the former a pay-as-you-go cell phone plan, where you pay by the unit used (at a slightly higher rate) and the latter as a standard cell phone plan where you commit to a contract and thus pay lower rates. In this post I’ll stick with the pay-as-you-go mechanism for simplicity, which should be the maximum cost you would pay. From there you may be able to get a lower cost if you use the other mechanism. In any case, the model you create should hold. Developing a good cost model is essential. As a developer or architect, you’ll most certainly be asked how much something will cost, and you need to have a reliable way to estimate that. Businesses and Organizations have been used to paying for servers, software licenses, and other infrastructure as an up-front cost, and power, people to the systems and so on as an ongoing (and sometimes not factored) cost. When presented with a new paradigm like distributed computing, they may not understand the true cost/value proposition, and that’s where the architect and developer can guide the conversation to make a choice based on features of the application versus the true costs. The two big buckets of use-types for these applications are customer-based and steady-state. In the customer-based use type, each successful use of the program results in a sale or income for your organization. Perhaps you’ve written an application that provides the spot-price of foo, and your customer pays for the use of that application. In that case, once you’ve estimated your cost for a successful traversal of the application, you can build that into the price you charge the user. It’s a standard restaurant model, where the price of the meal is determined by the cost of making it, plus any profit you can make. In the second use-type, the application will be used by a more-or-less constant number of processes or users and no direct revenue is attached to the system. A typical example is a customer-tracking system used by the employees within your company. In this case, the cost model is often created “in reverse” - meaning that you pilot the application, monitor the use (and costs) and that cost is held steady. This is where the comparison with an on-premise system becomes necessary, even though it is more difficult to estimate those on-premise true costs. For instance, do you know exactly how much cost the air conditioning is because you have a team of system administrators? This may sound trivial, but that, along with the insurance for the building, the wiring, and every other part of the system is in fact a cost to the business. There are three primary methods that I’ve been successful with in estimating the cost. None are perfect, all are demand-driven. The general process is to lay out a matrix of: components units cost per unit and then multiply that times the usage of the system, based on which components you use in the program. That sounds a bit simplistic, but using those metrics in a calculation becomes more detailed. In all of the methods that follow, you need to know your application. The components for a PaaS include computing instances, storage, transactions, bandwidth and in the case of SQL Azure, database size. In most cases, architects start with the first model and progress through the other methods to gain accuracy. Simple Estimation The simplest way to calculate costs is to architect the application (even UML or on-paper, no coding involved) and then estimate which of the components you’ll use, and how much of each will be used. Microsoft provides two tools to do this - one is a simple slider-application located here: http://www.microsoft.com/windowsazure/pricing-calculator/  The other is a tool you download to create an “Return on Investment” (ROI) spreadsheet, which has the advantage of leading you through various questions to estimate what you plan to use, located here: https://roianalyst.alinean.com/msft/AutoLogin.do?d=176318219048082115  You can also just create a spreadsheet yourself with a structure like this: Program Element Azure Component Unit of Measure Cost Per Unit Estimated Use of Component Total Cost Per Component Cumulative Cost               Of course, the consideration with this model is that it is difficult to predict a system that is not running or hasn’t even been developed. Which brings us to the next model type. Measure and Project A more accurate model is to actually write the code for the application, using the Software Development Kit (SDK) which can run entirely disconnected from Azure. The code should be instrumented to estimate the use of the application components, logging to a local file on the development system. A series of unit and integration tests should be run, which will create load on the test system. You can use standard development concepts to track this usage, and even use Windows Performance Monitor counters. The best place to start with this method is to use the Windows Azure Diagnostics subsystem in your code, which you can read more about here: http://blogs.msdn.com/b/sumitm/archive/2009/11/18/introducing-windows-azure-diagnostics.aspx This set of API’s greatly simplifies tracking the application, and in fact you can use this information for more than just a cost model. After you have the tracking logs, you can plug the numbers into ay of the tools above, which should give a representative cost or in some cases a unit cost. The consideration with this model is that the SDK fabric is not a one-to-one comparison with performance on the actual Windows Azure fabric. Those differences are usually smaller, but they do need to be considered. Also, you may not be able to accurately predict the load on the system, which might lead to an architectural change, which changes the model. This leads us to the next, most accurate method for a cost model. Sample and Estimate Using standard statistical and other predictive math, once the application is deployed you will get a bill each month from Microsoft for your Azure usage. The bill is quite detailed, and you can export the data from it to do analysis, and using methods like regression and so on project out into the future what the costs will be. I normally advise that the architect also extrapolate a unit cost from those metrics as well. This is the information that should be reported back to the executives that pay the bills: the past cost, future projected costs, and unit cost “per click” or “per transaction”, as your case warrants. The challenge here is in the model itself - statistical methods are not foolproof, and the larger the sample (in this case I recommend the entire population, not a smaller sample) is key. References and Tools Articles: http://blogs.msdn.com/b/patrick_butler_monterde/archive/2010/02/10/windows-azure-billing-overview.aspx http://technet.microsoft.com/en-us/magazine/gg213848.aspx http://blog.codingoutloud.com/2011/06/05/azure-faq-how-much-will-it-cost-me-to-run-my-application-on-windows-azure/ http://blogs.msdn.com/b/johnalioto/archive/2010/08/25/10054193.aspx http://geekswithblogs.net/iupdateable/archive/2010/02/08/qampa-how-can-i-calculate-the-tco-and-roi-when.aspx   Other Tools: http://cloud-assessment.com/ http://communities.quest.com/community/cloud_tools

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• Developing Mobile Applications: Web, Native, or Hybrid?

  - by Michelle Kimihira

  Authors: Joe Huang, Senior Principal Product Manager, Oracle Mobile Application Development Framework  and Carlos Chang, Senior Principal Product Director The proliferation of mobile devices and platforms represents a game-changing technology shift on a number of levels. Companies must decide not only the best strategic use of mobile platforms, but also how to most efficiently implement them. Inevitably, this conversation devolves to the developers, who face the task of developing and supporting mobile applications—not a simple task in light of the number of devices and platforms. Essentially, developers can choose from the following three different application approaches, each with its own set of pros and cons. Native Applications: This refers to apps built for and installed on a specific platform, such as iOS or Android, using a platform-specific software development kit (SDK).  For example, apps for Apple’s iPhone and iPad are designed to run specifically on iOS and are written in Xcode/Objective-C. Android has its own variation of Java, Windows uses C#, and so on.  Native apps written for one platform cannot be deployed on another. Native apps offer fast performance and access to native-device services but require additional resources to develop and maintain each platform, which can be expensive and time consuming. Mobile Web Applications: Unlike native apps, mobile web apps are not installed on the device; rather, they are accessed via a Web browser.  These are server-side applications that render HTML, typically adjusting the design depending on the type of device making the request.  There are no program coding constraints for writing server-side apps—they can be written in Java, C, PHP, etc., it doesn’t matter.  Instead, the server detects what type of mobile browser is pinging the server and adjusts accordingly. For example, it can deliver fully JavaScript and CSS-enabled content to smartphone browsers, while downgrading gracefully to basic HTML for feature phone browsers. Mobile apps work across platforms, but are limited to what you can do through a browser and require Internet connectivity. For certain types of applications, these constraints may not be an issue. Oracle supports mobile web applications via ADF Faces (for tablets) and ADF Mobile browser (Trinidad) for smartphone and feature phones. Hybrid Applications: As the name implies, hybrid apps combine technologies from native and mobile Web apps to gain the benefits each. For example, these apps are installed on a device, like their pure native app counterparts, while the user interface (UI) is based on HTML5.  This UI runs locally within the native container, which usually leverages the device’s browser engine.  The advantage of using HTML5 is a consistent, cross-platform UI that works well on most devices.  Combining this with the native container, which is installed on-device, provides mobile users with access to local device services, such as camera, GPS, and local device storage.  Native apps may offer greater flexibility in integrating with device native services.  However, since hybrid applications already provide device integrations that typical enterprise applications need, this is typically less of an issue.  The new Oracle ADF Mobile release is an HTML5 and Java hybrid framework that targets mobile app development to iOS and Android from one code base. So, Which is the Best Approach? The short answer is – the best choice depends on the type of application you are developing.  For instance, animation-intensive apps such as games would favor native apps, while hybrid applications may be better suited for enterprise mobile apps because they provide multi-platform support. Just for starters, the following issues must be considered when choosing a development path. Application Complexity: How complex is the application? A quick app that accesses a database or Web service for some data to display?  You can keep it simple, and a mobile Web app may suffice. However, for a mobile/field worker type of applications that supports mission critical functionality, hybrid or native applications are typically needed. Richness of User Interactivity: What type of user experience is required for the application?  Mobile browser-based app that’s optimized for mobile UI may suffice for quick lookup or productivity type of applications.  However, hybrid/native application would typically be required to deliver highly interactive user experiences needed for field-worker type of applications.  For example, interactive BI charts/graphs, maps, voice/email integration, etc.  In the most extreme case like gaming applications, native applications may be necessary to deliver the highly animated and graphically intensive user experience. Performance: What type of performance is required by the application functionality?  For instance, for real-time look up of data over the network, mobile app performance depends on network latency and server infrastructure capabilities.  If consistent performance is required, data would typically need to be cached, which is supported on hybrid or native applications only. Connectivity and Availability: What sort of connectivity will your application require? Does the app require Web access all the time in order to always retrieve the latest data from the server? Or do the requirements dictate offline support? While native and hybrid apps can be built to operate offline, Web mobile apps require Web connectivity. Multi-platform Requirements: The terms “consumerization of IT” and BYOD (bring your own device) effectively mean that the line between the consumer and the enterprise devices have become blurred. Employees are bringing their personal mobile devices to work and are often expecting that they work in the corporate network and access back-office applications.  Even if companies restrict access to the big dogs: (iPad, iPhone, Android phones and tablets, possibly Windows Phone and tablets), trying to support each platform natively will require increasing resources and domain expertise with each new language/platform. And let’s not forget the maintenance costs, involved in upgrading new versions of each platform.   Where multi-platform support is needed, Web mobile or hybrid apps probably have the advantage. Going native, and trying to support multiple operating systems may be cost prohibitive with existing resources and developer skills. Device-Services Access:  If your app needs to access local device services, such as the camera, contacts app, accelerometer, etc., then your choices are limited to native or hybrid applications.   Fragmentation: Apple controls Apple iOS and the only concern is what version iOS is running on any given device.   Not so Android, which is open source. There are many, many versions and variants of Android running on different devices, which can be a nightmare for app developers trying to support different devices running different flavors of Android.  (Is it an Amazon Kindle Fire? a Samsung Galaxy?  A Barnes & Noble Nook?) This is a nightmare scenario for native apps—on the other hand, a mobile Web or hybrid app, when properly designed, can shield you from these complexities because they are based on common frameworks.  Resources: How many developers can you dedicate to building and supporting mobile application development?  What are their existing skills sets?  If you’re considering native application development due to the complexity of the application under development, factor the costs of becoming proficient on a each platform’s OS and programming language. Add another platform, and that’s another language, another SDK. On the other side of the equation, Web mobile or hybrid applications are simpler to make, and readily support more platforms, but there may be performance trade-offs. Conclusion This only scratches the surface. However, I hope to have suggested some food for thought in choosing your mobile development strategy.  Do your due diligence, search the Web, read up on mobile, talk to peers, attend events. The development team at Oracle is working hard on mobile technologies to help customers extend enterprise applications to mobile faster and effectively.  To learn more on what Oracle has to offer, check out the Oracle ADF Mobile (hybrid) and ADF Faces/ADF Mobile browser (Web Mobile) solutions from Oracle.   Additional Information Blog: ADF Blog Product Information on OTN: ADF Mobile Product Information on Oracle.com: Oracle Fusion Middleware Follow us on Twitter and Facebook Subscribe to our regular Fusion Middleware Newsletter

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• Highlights from the Oracle Customer Experience Summit @ OpenWorld

  - by Kathryn Perry

  A guest post by David Vap, Group Vice President, Oracle Applications Product Development The Oracle Customer Experience Summit was the first-ever event covering the full breadth of Oracle's CX portfolio -- Marketing, Sales, Commerce, and Service. The purpose of the Summit was to articulate the customer experience imperative and to showcase the suite of Oracle products that can help our customers create the best possible customer experience. This topic has always been a very important one, but now that there are so many alternative companies to do business with and because people have such public ways to voice their displeasure, it's necessary for vendors to have multiple listening posts in place to gauge consumer sentiment. They need to know what is going on in real time and be able to react quickly to turn negative situations into positive ones. Those can then be shared in a social manner to enhance the brand and turn the customer into a repeat customer. The Summit was focused on Oracle's portfolio of products and entirely dedicated to customers who are committed to building great customer experiences within their businesses. Rather than DBAs, the attendees were business people looking to collaborate with other like-minded experts and find out how Oracle can help in terms of technology, best practices, and expertise. The event was at the Westin St. Francis Hotel in San Francisco as part of Oracle OpenWorld. We had eight hundred people attend, which was great for the first year. Next year, there's no doubt in my mind, we can raise that number to 5,000. Alignment and Logic Oracle's Customer Experience portfolio is made up of a combination of acquired and organic products owned by many people who are new to Oracle. We include homegrown Fusion CRM, as well as RightNow, Inquira, OPA, Vitrue, ATG, Endeca, and many others. The attendees knew of the acquisitions, so naturally they wanted to see how the products all fit together and hear the logic behind the portfolio. To tell them about our alignment, we needed to be aligned. To accomplish that, a cross functional team at Oracle agreed on the messaging so that every single Oracle presenter could cover the big picture before going deep into a product or topic. Talking about the full suite of products in one session produced overflow value for other products. And even though this internal coordination was a huge effort, everyone saw the value for our customers and for our long-term cooperation and success. Keynotes, Workshops, and Tents of Innovation We scored by having Seth Godin as our keynote speaker ? always provocative and popular. The opening keynote was a session orchestrated by Mark Hurd, Anthony Lye, and me. Mark set the stage by giving real-world examples of bad customer experiences, Anthony clearly articulated the business imperative for addressing these experiences, and I brought it all to life by taking the audience around the Customer Lifecycle and showing demos and videos, with partners included at each of the stops around the lifecycle. Brian Curran, a VP for RightNow Product Strategy, presented a session that was in high demand called The Economics of Customer Experience. People loved hearing how to build a business case and justify the cost of building a better customer experience. John Kembel, another VP for RightNow Product Strategy, held a workshop that customers raved about. It was based on the journey mapping methodology he created, which is a way to talk to customers about where they want to make improvements to their customers' experiences. He divided the audience into groups led by facilitators. Each person had the opportunity to engage with experts and peers and construct some real takeaways. From left to right: Brian Curran, John Kembel, Seth Godin, and George Kembel The conference hotel was across from Union Square so we used that space to set up Innovation Tents. During the day we served lunch in the tents and partners showed their different innovative ideas. It was very interesting to see all the technologies and advancements. It also gave people a place to mix and mingle and to think about the fringe of where we could all take these ideas. Product Portfolio Plus Thought Leadership Of course there is always room for improvement, but the feedback on the format of the conference was positive. Ninety percent of the sessions had either a partner or a customer teamed with an Oracle presenter. The presentations weren't dry, one-way information dumps, but more interactive. I just followed up with a CEO who attended the conference with his Head of Marketing. He told me that they are using John Kembel's journey mapping methodology across the organization to pull people together. This sort of thought leadership in these highly competitive areas gives Oracle permission to engage around the technology. We have to differentiate ourselves and it's harder to do on the product side because everyone looks the same on paper. But on thought leadership ? we can, and did, take some really big steps. David VapGroup Vice PresidentOracle Applications Product Development

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• Certify August Updates

  - by Sadia2

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 We have added some release and platform certifications to MOS Certify. Applications : Oracle Demantra Demand Management 7.3.1.5, Oracle Demantra Predictive Trade Planning 7.3.1.5, Oracle Demantra Sales and Operations Planning 7.3.1.5 Database: Oracle Database Client 12.1.0.1.0 11.2.0.4.0, Oracle Clusterware 11.2.0.4.0, Oracle Database 11.2.0.4.0, Oracle Real Application Clusters 11.2.0.4.0 E-Business Suite: Oracle E-Business Suite 12.1.3, Oracle E-Business Suite 12.1.2, Oracle E-Business Suite 12.1.1, Oracle E-Business Suite 12.0.6, Oracle E-Business Suite 11.5.10.2 Edge Applications: Oracle Transportation Management 6.3.2 Enterprise Manager: Oracle Application Management Pack for Oracle E-Business Suite 12.1.0.1.0 Fusion Middleware: Discoverer Administrator 11.1.1.6.0, Discoverer Desktop 11.1.1.6.0, Forms Builder 11.1.1.6.0, Oracle Application Development Framework 11.1.1.6.0, Oracle Application Development Runtime 11.1.1.6.0, Oracle Business Intelligence Publisher 11.1.1.6.0, Oracle Directory Services Manager 11.1.1.6.0, Oracle Forms 11.1.1.6.0, Oracle GoldenGate 11.1.1.1.0, 11.1.1.1.2, 11.1.1.1.1, Oracle GoldenGate Application Adapters 11.1.1.1.1, Oracle Identity and Access Management 11.1.2.0.0, 11.1.2.1.0, Oracle Identity Federation 11.1.1.6.0, Oracle Real-Time Decision Load Generator 11.1.1.7.0, Oracle Real-Time Decision Studio 11.1.1.7.0, Oracle Real-Time Decisions 11.1.1.6.0, Oracle Reports 11.1.1.6.0, Oracle Segmentation Server 11.1.1.6.0, Oracle Virtual Directory 11.1.1.6.0, Oracle Web Cache 11.1.1.6.0, Oracle WebCenter Content Imaging 11.1.1.8.0, Oracle WebCenter Content Inbound Refinery Server 11.1.1.8.0, Oracle WebCenter Content Records 11.1.1.8.0, Oracle WebCenter Content Rights 11.1.1.8.0, Oracle WebCenter Content UI 11.1.1.8.0, Oracle WebCenter Enterprise Capture 11.1.1.8.0, Oracle WebCenter Portal 11.1.1.8.0, Oracle WebCenter Sites 11.1.1.8.0, Oracle WebCenter Sites: CIP for EMC Documentum 11.1.1.8.0, Oracle WebCenter Sites: CIP for File Systems and MS SharePoint 11.1.1.8.0, Oracle WebCenter Sites: Community-Gadgets 11.1.1.8.0, Oracle WebCenter Sites: Explorer 11.1.1.8.0, Oracle WebCenter Universal Content Management 11.1.1.8.0, Reports Builder 11.1.1.6.0, Oracle WebCenter Content Records 11.1.1.8.0, Oracle WebCenter Content Rights 11.1.1.8.0, Oracle WebCenter Content UI 11.1.1.8.0, Oracle WebCenter Sites: Developer Tools 11.1.1.8.0 FSGBU Insurance Group : Oracle Health Insurance Claims 2.13.3.0.0, 2.13.2.0.0, 2.13.1.0.0 JD Edwards EnterpriseOne: JD Edwards EnterpriseOne Tools 9.1.3.0, 9.1.2.0, 9.1.0.0 JD Edwards World: JD Edwards World Service Enablement A93SE, A931SE PeopleSoft: PeopleSoft PeopleTools 8.52 Siebel Enterprise: Siebel Application Server 8.2.2.4.0, 8.2.2.3.0, 8.2.2.2.0, 8.1.1.11.0, 8.1.1.10.0, 8.1.1.9.0, Siebel CRM Desktop Client 8.2.2.4.0, 8.2.2.3.0, 8.2.2.2.0, 8.1.1.11.0, 8.1.1.10.0, 8.1.1.9.0, Siebel Database Server 8.2.2.4.0, 8.2.2.3.0, 8.2.2.2.0, 8.1.1.11.0, 8.1.1.10.0, 8.1.1.9.0, Siebel HI Web Client 8.2.2.2.0, 8.1.1.9.0, Siebel Gateway Server 8.2.2.4.0, 8.2.2.3.0, 8.2.2.2.0, 8.1.1.11.0, 8.1.1.10.0, 8.1.1.9.0, Siebel Outlook Add-in Client 8.2.2.2.0, Siebel Remote Client 8.2.2.4.0, 8.2.2.3.0, 8.2.2.2.0, 8.1.1.11.0, 8.1.1.10.0, 8.1.1.9.0, Siebel Tools Client 8.2.2.4.0, 8.2.2.3.0, 8.2.2.2.0, 8.1.1.11.0, 8.1.1.10.0, 8.1.1.9.0, Siebel Web Server Extension 8.2.2.4.0, 8.2.2.3.0, 8.2.2.2.0, 8.1.1.11.0, 8.1.1.10.0, 8.1.1.9.0 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;}

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• Access Services in SharePoint Server 2010

  - by Wayne

  Another SharePoint Server 2010 feature which cannot go unnoticed is the Access Services. Access Services is a service in SharePoint Server 2010 that allows administrators to view, edit, and configure a Microsoft access application within a Web Browser. Access Services settings support backup and recovery, regardless of whether there is a UI setting in Central Administration. However, backup and recovery only apply to service-level and administrative-level settings; end-user content from the Access application is not backed up as part of this process. Access Services has Windows PowerShell functionality that can be used to provide the service that uses settings from a previous backup; configure and manage macro and query setting; manage and configure session management; and configure all the global settings of the service. Key Benefits of SharePoint Server Access Services Easier Access to right tools: The enhanced, customizable Ribbon in Access 2010 makes it easy to uncover more commands so you can focus on the end product. The new Microsoft Office BackstageTM view is yet another feature that can help you easily analyze and document your database, share, publish, and customize your Access 2010 experience, all from one convenient location. Helps build database effortlessly and quickly: Out-of-the box templates and reusable components make Access Services the fastest, simplest database solution available. It helps find new pre-built templates which you can start using without customization or select templates created by your peers in the Access online community and customize them to meet your needs. It builds your databases with new modular components. New Application Parts enable you to add a set of common Access components, such as a table and form for task management, to your database in a few simple clicks. Database navigation is now simplified. It creates Navigation Forms and makes your frequently used forms and reports more accessible without writing any code or logic. Create Impactful forms and reports: Whether it's an inventory of your assets or customer sales database, Access 2010 brings the innovative tools you'd expect from Microsoft Office. Access Services easily spot trends and add emphasis to your data. It quickly create coordinating database forms and reports and bring the Web into your database. Obtain a centralized landing pad for your data: Access 2010 offers easy ways to bring your data together and help increase work quality. New technologies help break down barriers so you can share and work together on your databases, making you or your team more efficient and productive. Add automation and complex expressions: If you need a more robust database design, such as preventing record deletion if a specific condition is met or if you need to create calculations to forecast your budget, Access 2010 empowers you to be your own developer. The enhanced Expression Builder greatly simplifies your expression building experience with IntelliSense®. With the revamped Macro Designer, it's now even easier for you to add basic logic to your database. New Data Macros allow you to attach logic to your data, centralizing the logic on the table, not the objects that update your data. Key features of Access Services 2010 - Access database content through a Web browser: Newly added Access Services on Microsoft SharePoint Server 2010 enables you to make your databases available on the Web with new Web databases. Users without an Access client can open Web forms and reports via a browser and changes are automatically synchronized. - Simplify how you access the features you need: The Ribbon, improved in Access 2010, helps you access commands even more quickly by enabling you to customize or create your own tabs. The new Microsoft Office Backstage view replaces the traditional File menu to provide one central, organized location for all of your document management tasks. - Codeless navigation: Use professional looking web-like navigation forms to make frequently used forms and reports more accessible without writing any code or logic. - Easily reuse Access items in other databases: Use Application Parts to add pre-built Access components for common tasks to your database in a few simple clicks. You can also package common database components, such as data entry forms and reports for task management, and reuse them across your organization or other databases. - Simplified formatting: By using Office themes you can create coordinating professional forms and reports across your database. Simply select a familiar and great looking Office theme, or design your own, and apply it to your database. Newly created Access objects will automatically match your chosen theme.

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• PASS: 2013 Summit Location

  - by Bill Graziano

  HQ recently posted a brief update on our search for a location for 2013.  It includes links to posts by four Board members and two community members. I’d like to add my thoughts to the mix and ask you a question.  But I can’t give you a real understanding without telling you some history first. So far we’ve had the Summit in Chicago, San Francisco, Orlando, Dallas, Denver and Seattle.  Each has a little different feel and distinct memories.  I enjoyed getting drinks by the pool in Orlando after the sessions ended.  I didn’t like that our location in Dallas was so far away from all the nightlife.  Denver was in downtown but we had real challenges with hotels.  I enjoyed the different locations.  I always enjoyed the announcement during the third keynote with the location of the next Summit. There are two big events that impacted my thinking on the Summit location.  The first was our transition to the new management company in early 2007.  The event that September in Denver was put on with a six month planning cycle by a brand new headquarters staff.  It wasn’t perfect but came off much better than I had dared to hope.  It also moved us out of the cookie cutter conferences that we used to do into a model where we have a lot more control.  I think you’ll all agree that the production values of our last few Summits have been fantastic.  That Summit also led to our changing relationship with Microsoft.  Microsoft holds two seats on the PASS Board.  All the PASS Board members face the same challenge: we all have full-time jobs and PASS comes in second place professionally (or sometimes further back).  Starting in 2008 we were assigned a liaison from Microsoft that had a much larger block of time to coordinate with us.  That changed everything between PASS and Microsoft.  Suddenly we were talking to product marketing, Microsoft PR, their event team, the Tech*Ed team, the education division, their user group team and their field sales team – locally and internationally.  We strengthened our relationship with CSS, SQLCAT and the engineering teams.  We had exposure at the executive level that we’d never had before.  And their level of participation at the Summit changed from under 100 people to 400-500 people.  I think those 400+ Microsoft employees have value at a conference on Microsoft SQL Server.  For the first time, Seattle had a real competitive advantage over other cities. I’m one that looked very hard at staying in Seattle for a long, long time.  I think those Microsoft engineers have value to our attendees.  I think the increased support that Microsoft can provide when we’re in Seattle has value to our attendees.  But that doesn’t tell the whole story.  There’s a significant (and vocal!) percentage of our membership that wants the Summit outside Seattle.  Post-2007 PASS doesn’t know what it’s like to have a Summit outside of Seattle.  I think until we have a Summit in another city we won’t really know the trade-offs. I think a model where we move every third or every other year is interesting.  But until we have another Summit outside Seattle and we can evaluate the logistics and how important it is to have depth and variety in our Microsoft participation we won’t really know. Another benefit that comes with a move is variety or diversity.  I learn more when I’m exposed to new things and new people.  I believe that moving the Summit will give a different set of people an opportunity to attend. Grant Fritchey writes “It seems that the board is leaning, extremely heavily, towards making it a permanent fixture in Seattle.”  I don’t believe that’s true.  I know there was discussion of that earlier but I don’t believe it’s true now. And that brings me to my question.  Do we announce the city now or do we wait until the 2012 Summit?  I’m happy to announce Seattle vs. not-Seattle as soon as we sign the contract.  But I’d like to leave the actual city announcement until the 2011 Summit.  I like the drama and mystery of it.  I also like that it doesn’t give you a reason to skip a Summit and wait for the next one if it’s closer or back in Seattle.  The other side of the coin is that your planning is easier if you know where it is.  What do you think?

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• The Arab HEUG is now a reality, and other random thoughts

  - by user9147039

  I just returned from Doha, Qatar where the first of its kind HEUG (Higher Education User Group) meeting for institutions in the Middle East and North Africa was held at Qatar University and jointly hosted by Damman University from Saudi Arabia. Over 80 delegates attended including representation from education institutions in Oman, Saudi Arabia, Lebanon, and Qatar. There are many other regional HEUG organizations in place (in Australia/New Zealand, APAC, EMEA, as well as smaller regional HEUG’s in the Netherlands, South Africa, and in regions of the US), but it was truly an accomplishment to see this Middle East/North Africa group organize and launch their chapter with a meeting of this quality. To be known as the Arab HEUG going forward, I am excited about the prospects for sharing between the institutions and for the growth of Oracle solutions in the region. In particular the hosts for the event (Qatar University) did a masterful job with logistics and organization, and the quality of the event was a testament to their capabilities. Among the more interesting and enlightening presentations I attended were one from Dammam University on the lessons learned from their implementation of Campus Solutions and transition off of Banner, as well as the use by Qatar University E-business Suite for grants management (both pre-and post-award). The most notable fact coming from this latter presentation was the fit (89%) of e-Business Suite Grants to the university’s requirements. In a few weeks time we will be convening the 5th meeting of the Oracle Education & Research Industry Strategy Council in Redwood Shores (5th since my advent into my current role). The main topics of discussion will be around our Higher Education Applications Strategy for the future (including cloud approaches to ERP (HCM, Finance, and Student Information Systems), how some cases studies on the benefits of leveraging delivered functionality and extensibility in the software (versus customization). On the second day of the event we will turn our attention to Oracle in Research and also budgeting and planning in higher education. Both of these sessions will include significant participation from council members in the form of panel discussions. Our EVP’s for Systems (John Fowler) and for Global Cloud Services and North America application sales (Joanne Olson) will join us for the discussion. I recently read a couple of articles that were surprising to me. The first was from Inside Higher Ed on October 15 entitled, “As colleges prepare for major software upgrades, Kuali tries to woo them from corporate vendors.” It continues to disappointment that after all this time we are still debating whether it is better to build enterprise software through open or community source initiatives when fully functional, flexible, supported, and widely adopted options exist in the marketplace. Over a decade or more ago when these solutions were relatively immature and there was a great deal of turnover in the market I could appreciate the initiatives like Kuali. But let’s not kid ourselves – the real objective of this movement is to counter a perceived predatory commercial software industry. Again, when commercial solutions are deployed as written without significant customization, and standard business processes are adopted, the cost of these solutions (relative to the value delivered) is quite low, and certain much lower than the massive investment (and risk) in in-house developers to support a bespoke community source system. In this era of cost pressures in education and the need to refocus resources on teaching, learning, and research, I believe it’s bordering on irresponsible to continue to pursue open-source ERP. Many of the adopter’s total costs are staggering and have little to show for their efforts and expended resources. The second article was recently in the Chronicle of Higher Education and was entitled “’Big Data’ Is Bunk, Obama Campaign’s Tech Guru Tells University Leaders.” This one was so outrageous I almost don’t want to legitimize it by referencing it here. In the article the writer relays statements made by Harper Reed, President Obama’s former CTO for his 2012 re-election campaign, that big data solutions in education have no relevance and are akin to snake oil. He goes on to state that while he’s a fan of data-driven decision making in education, most of the necessary analysis can be accomplished in Excel spreadsheets. Yeah… right. This is exactly what ails education (higher education in particular). Dozens of shadow and siloed systems running on spreadsheets with limited-to-no enterprise wide initiatives to harness the data-rich environment that is a higher ed institution and transform the data into useable information. I’ll grant Mr. Reed that “Big Data” is overused and hackneyed, but imperatives like improving student success in higher education are classic big data problems that data-mining and predictive analytics can address. Further, higher ed need to be producing a massive amount more data scientists and analysts than are currently in the pipeline, to further this discipline and application of these tools to many many other problems across multiple industries.

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• Use a Fake Http Channel to Unit Test with HttpClient

  - by Steve Michelotti

  Applications get data from lots of different sources. The most common is to get data from a database or a web service. Typically, we encapsulate calls to a database in a Repository object and we create some sort of IRepository interface as an abstraction to decouple between layers and enable easier unit testing by leveraging faking and mocking. This works great for database interaction. However, when consuming a RESTful web service, this is is not always the best approach. The WCF Web APIs that are available on CodePlex (current drop is Preview 3) provide a variety of features to make building HTTP REST services more robust. When you download the latest bits, you’ll also find a new HttpClient which has been updated for .NET 4.0 as compared to the one that shipped for 3.5 in the original REST Starter Kit. The HttpClient currently provides the best API for consuming REST services on the .NET platform and the WCF Web APIs provide a number of extension methods which extend HttpClient and make it even easier to use. Let’s say you have a client application that is consuming an HTTP service – this could be Silverlight, WPF, or any UI technology but for my example I’ll use an MVC application: 1: using System; 2: using System.Net.Http; 3: using System.Web.Mvc; 4: using FakeChannelExample.Models; 5: using Microsoft.Runtime.Serialization; 6:   7: namespace FakeChannelExample.Controllers 8: { 9: public class HomeController : Controller 10: { 11: private readonly HttpClient httpClient; 12:   13: public HomeController(HttpClient httpClient) 14: { 15: this.httpClient = httpClient; 16: } 17:   18: public ActionResult Index() 19: { 20: var response = httpClient.Get("Person(1)"); 21: var person = response.Content.ReadAsDataContract<Person>(); 22:   23: this.ViewBag.Message = person.FirstName + " " + person.LastName; 24: 25: return View(); 26: } 27: } 28: } On line #20 of the code above you can see I’m performing an HTTP GET request to a Person resource exposed by an HTTP service. On line #21, I use the ReadAsDataContract() extension method provided by the WCF Web APIs to serialize to a Person object. In this example, the HttpClient is being passed into the constructor by MVC’s dependency resolver – in this case, I’m using StructureMap as an IoC and my StructureMap initialization code looks like this: 1: using StructureMap; 2: using System.Net.Http; 3:   4: namespace FakeChannelExample 5: { 6: public static class IoC 7: { 8: public static IContainer Initialize() 9: { 10: ObjectFactory.Initialize(x => 11: { 12: x.For<HttpClient>().Use(() => new HttpClient("http://localhost:31614/")); 13: }); 14: return ObjectFactory.Container; 15: } 16: } 17: } My controller code currently depends on a concrete instance of the HttpClient. Now I *could* create some sort of interface and wrap the HttpClient in this interface and use that object inside my controller instead – however, there are a few why reasons that is not desirable: For one thing, the API provided by the HttpClient provides nice features for dealing with HTTP services. I don’t really *want* these to look like C# RPC method calls – when HTTP services have REST features, I may want to inspect HTTP response headers and hypermedia contained within the message so that I can make intelligent decisions as to what to do next in my workflow (although I don’t happen to be doing these things in my example above) – this type of workflow is common in hypermedia REST scenarios. If I just encapsulate HttpClient behind some IRepository interface and make it look like a C# RPC method call, it will become difficult to take advantage of these types of things. Second, it could get pretty mind-numbing to have to create interfaces all over the place just to wrap the HttpClient. Then you’re probably going to have to hard-code HTTP knowledge into your code to formulate requests rather than just “following the links” that the hypermedia in a message might provide. Third, at first glance it might appear that we need to create an interface to facilitate unit testing, but actually it’s unnecessary. Even though the code above is dependent on a concrete type, it’s actually very easy to fake the data in a unit test. The HttpClient provides a Channel property (of type HttpMessageChannel) which allows you to create a fake message channel which can be leveraged in unit testing. In this case, what I want is to be able to write a unit test that just returns fake data. I also want this to be as re-usable as possible for my unit testing. I want to be able to write a unit test that looks like this: 1: [TestClass] 2: public class HomeControllerTest 3: { 4: [TestMethod] 5: public void Index() 6: { 7: // Arrange 8: var httpClient = new HttpClient("http://foo.com"); 9: httpClient.Channel = new FakeHttpChannel<Person>(new Person { FirstName = "Joe", LastName = "Blow" }); 10:   11: HomeController controller = new HomeController(httpClient); 12:   13: // Act 14: ViewResult result = controller.Index() as ViewResult; 15:   16: // Assert 17: Assert.AreEqual("Joe Blow", result.ViewBag.Message); 18: } 19: } Notice on line #9, I’m setting the Channel property of the HttpClient to be a fake channel. I’m also specifying the fake object that I want to be in the response on my “fake” Http request. I don’t need to rely on any mocking frameworks to do this. All I need is my FakeHttpChannel. The code to do this is not complex: 1: using System; 2: using System.IO; 3: using System.Net.Http; 4: using System.Runtime.Serialization; 5: using System.Threading; 6: using FakeChannelExample.Models; 7:   8: namespace FakeChannelExample.Tests 9: { 10: public class FakeHttpChannel<T> : HttpClientChannel 11: { 12: private T responseObject; 13:   14: public FakeHttpChannel(T responseObject) 15: { 16: this.responseObject = responseObject; 17: } 18:   19: protected override HttpResponseMessage Send(HttpRequestMessage request, CancellationToken cancellationToken) 20: { 21: return new HttpResponseMessage() 22: { 23: RequestMessage = request, 24: Content = new StreamContent(this.GetContentStream()) 25: }; 26: } 27:   28: private Stream GetContentStream() 29: { 30: var serializer = new DataContractSerializer(typeof(T)); 31: Stream stream = new MemoryStream(); 32: serializer.WriteObject(stream, this.responseObject); 33: stream.Position = 0; 34: return stream; 35: } 36: } 37: } The HttpClientChannel provides a Send() method which you can override to return any HttpResponseMessage that you want. You can see I’m using the DataContractSerializer to serialize the object and write it to a stream. That’s all you need to do. In the example above, the only thing I’ve chosen to do is to provide a way to return different response objects. But there are many more features you could add to your own re-usable FakeHttpChannel. For example, you might want to provide the ability to add HTTP headers to the message. You might want to use a different serializer other than the DataContractSerializer. You might want to provide custom hypermedia in the response as well as just an object or set HTTP response codes. This list goes on. This is the just one example of the really cool features being added to the next version of WCF to enable various HTTP scenarios. The code sample for this post can be downloaded here.

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• 3 Trends for SMBs around Social, Mobile, and Sensor

  - by Socially_Aware_Enterprise

  While I often am talking to big companies or discussing enterprise solutions. There are times when individuals ask me about Small or Medium sized business trends.  Interestingly,  the Enterprise Social, Mobile, and Sensor initiatives I regularly discuss are in fact related to even the Mom and Pop storefront. The eco-system of new service players in the Social-Mobile-Sensor space generally emerge developing partnerships with enterprises as they develop and bring economy to scale to their services for the larger market. And of course Oracle has an entire division dedicated for delivering products and support to help emerging companies compete without the need to open an industrial strength credit line.. So here are some trends that we are helping large enterprises to deploy today, but small and medium businesses should be able to take advantage of by the end of this year and starting into 2015. 1) The typical small business is generally "Localized". But the ability to be "Hyper-Localized" will come as location based services become ubiquitous. Many small businesses have one or several storefronts and theirs are typically within a single regional economic footprint. While the internet provides global reach, it will be the businesses that invest in social, mobile and local that will win in the end.  Of course I am a huge SoMoLo evangelist. The SMBs' content and targeting with platforms for Geo-Fencing, Geo-Conquesting and Path-Matching to HHI are all going to be accessible to them, if not for Mobile Apps, then via Mobile messaging in Social Networks that offer it.. Expect to be able to target FaceBook messaging not by city, but by store or mall… This makes being able to be "Hyper-Local" even more important. And with new proximity services coming online more than ever before, SMBs will operate and service customers with pinpoint accuracy right down to where they stand in an aisle. Geo-Conquesting will be huge for small players to place ads when customers pass through competitors regions. Car Dealers are doing this now.. But also of course iBeacons are now very cheap and getting easier to put in retail stores. The ability for sales to happen anywhere in the store via a mobile phone or tablet is huge, as it will give the small shop the flexibility to not have to "Guard the Register" as more or most transactions will be digital. Thus, M-Commerce and T-Commerce will change the job of cashier dramatically.. 2) Intra-Brand Advocacy, the idea now is that rather than just depend on your trusty social media manager and his team, you are going to push more and more individuals with expertise inside the organization to help manage, reach-out, and utilize social channels to manage the incoming questions and answers customers need. While for years CRM was the tool of the enterprise, today CRMs enable this now "Salesforce et al" capability to trickle throughout the company. This gives greater pressure to organize roles, but also flatten out the organization. Internal collaboration around topics and customer needs is going to be the key for SMBs to finally get serious about customer experiences. Their customers are online and in social networks. This includes not just B2C SMBs but also B2B companies as well. Don't believe me? To find the players just use hashtag #SocialSelling and you will see… 3) The Visual Networks will begin to move from Content Aggregators to Content Collaboration platforms, which means Pinterest, Instagram, Vine, & others will begin to move to add more features brands want, first marketing platforms, rather than unique brand partnerships as they do today, but this will open ways for SMBs to engage with clear brand messaging and metrics. Eventually providing more "Collaboration" between Brand and Consumer.. Don't think for a minute Facebook bought Oculus Rift so you could see your timeline in 3-D. The Social Networks I advise customers to invest in are ones that are audio and visual intrinsically. Players from SoundCloud to Pinterest are deploying ways for brands to harness their interactive visual or audio based social networks to sell ad units aka brand messaging. While the Social Media revolution is going on, the emphasis was on the social, today it more and more about the media in social, that enterprises soon small and medium businesses will be connected to. 

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• JavaOne Latin America Opening Keynotes

  - by Tori Wieldt

  Originally published on blogs.oracle.com/javaone It was a great first day at JavaOne Brazil, which included the Java Strategy and Java Technical keynotes. Henrik Stahl, Senior Director, Product Management for Java opened the keynotes by saying that this is the third year for JavaOne Latin America. He explained, "You know what they say, the first time doesn't count, the second time is a habit and the third time it's a tradition!" He mentioned that he was thrilled that this is largest JavaOne in Brazil to date, and he wants next year to be larger. He said that Oracle knows Latin America is an important hub for development.  "We continually come back to Latin America because of the dedication the community has with driving the continued innovation for Java," he said. Stahl explained that Oracle and the Java community must continue to innovate and Make the Future Java together. The success of Java depends on three important factors: technological innovation, Oracle as a strong steward of Java, and community participation. "The Latin American Java Community (especially in Brazil) is a shining example of how to be positive contributor to Java," Stahl said. Next, George Saab, VP software dev, Java Platform Group at Oracle, discussed some of the recent and upcoming changes to Java. "In addition to the incremental improvements to Java 7, we have also increased the set of platforms supported by Oracle from Linux, Windows, and Solaris to now also include Mac OS X and Linux/ARM for ARM-based PCs such as the Raspberry Pi and emerging ARM based microservers."  Saab announced that EA builds for Linux ARM Hard Float ABI will be available by the end of the year.  Staffan Friberg, Product Manager, Java Platform Group, provided an overview of some of the language coming in Java 8, including Lambda, remove of PermGen, improved data and time APIs and improved security, Java 8 development is moving along. He reminded the audience that they can go to OpenJDK to see this development being done in real-time, and that there are weekly early access builds of OracleJDK 8 that developers can download and try today. Judson Althoff, Senior Vice President, Worldwide Alliances and Channels and Embedded Sales, was invited to the stage, and the audience was told that "even though he is wearing a suit, he is still pretty technical." Althoff started off with a bang: "The Internet of Things is on a collision course with big data and this is a huge opportunity for developers."  For example, Althoff said, today cars are more a data device than a mechanical device. A car embedded with sensors for fuel efficiency, temperature, tire pressure, etc. can generate a petabyte of data A DAY. There are similar examples in healthcare (patient monitoring and privacy requirements creates a complex data problem) and transportation management (sending a package around the world with sensors for humidity, temperature and light). Althoff then brought on stage representatives from three companies that are successful with Java today, first Axel Hansmann, VP Strategy & Marketing Communications, Cinterion. Mr. Hansmann explained that Cinterion, a market leader in Latin America, enables M2M services with Java. At JavaOne San Francisco, Cinterion launched the EHS5, the smallest 3g solderable module, with Java installed on it. This provides Original Equipment Manufacturers (OEMs) with a cost effective, flexible platform for bringing advanced M2M technology to market.Next, Steve Nelson, Director of Marketing for the Americas, at Freescale explained that Freescale is #1 in Embedded Processors in Wired and Wireless Communications, and #1 in Automotive Semiconductors in the Americas. He said that Java provides a mature, proven platform that is uniquely suited to meet the requirements of almost any type of embedded device. He encouraged University students to get involved in the Freescale Cup, a global competition where student teams build, program, and race a model car around a track for speed.Roberto Franco, SBTVD Forum President, SBTVD, talked about Ginga, a Java-based standard for television in Brazil. He said there are 4 million Ginga TV sets in Brazil, and they expect over 20 million TV sets to be sold by the end of 2014. Ginga is also being adopted in other 11 countries in Latin America. Ginga brings interactive services not only at TV set, but also on other devices such as tablets,  PCs or smartphones, as the main or second screen. "Interactive services is already a reality," he said, ' but in a near future, we foresee interactivity enhanced TV content, convergence with OTT services and a big participation from the audience,  all integrated on TV, tablets, smartphones and second screen devices."Before he left the stage, Nandini Ramani thanked Judson for being part of the Java community and invited him to the next Geek Bike Ride in Brazil. She presented him an official geek bike ride jersey.For the Technical Keynote, a "blue screen of death" appeared. With mock concern, Stephin Chin asked the rest of the presenters if they could go on without slides. What followed was a interesting collection of demos, including JavaFX on a tablet, a look at Project Easel in NetBeans, and even Simon Ritter controlling legos with his brainwaves! Stay tuned for more dispatches.

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• JavaOne Latin America Opening Keynotes

  - by Tori Wieldt

  It was a great first day at JavaOne Brazil, which included the Java Strategy and Java Technical keynotes. Henrik Stahl, Senior Director, Product Management for Java opened the keynotes by saying that this is the third year for JavaOne Latin America. He explained, "You know what they say, the first time doesn't count, the second time is a habit and the third time it's a tradition!" He mentioned that he was thrilled that this is largest JavaOne in Brazil to date, and he wants next year to be larger. He said that Oracle knows Latin America is an important hub for development.  "We continually come back to Latin America because of the dedication the community has with driving the continued innovation for Java," he said. Stahl explained that Oracle and the Java community must continue to innovate and Make the Future Java together. The success of Java depends on three important factors: technological innovation, Oracle as a strong steward of Java, and community participation. "The Latin American Java Community (especially in Brazil) is a shining example of how to be positive contributor to Java," Stahl said. Next, George Saab, VP software dev, Java Platform Group at Oracle, discussed some of the recent and upcoming changes to Java. "In addition to the incremental improvements to Java 7, we have also increased the set of platforms supported by Oracle from Linux, Windows, and Solaris to now also include Mac OS X and Linux/ARM for ARM-based PCs such as the Raspberry Pi and emerging ARM based microservers."  Saab announced that EA builds for Linux ARM Hard Float ABI will be available by the end of the year.  Staffan Friberg, Product Manager, Java Platform Group, provided an overview of some of the language coming in Java 8, including Lambda, remove of PermGen, improved data and time APIs and improved security, Java 8 development is moving along. He reminded the audience that they can go to OpenJDK to see this development being done in real-time, and that there are weekly early access builds of OracleJDK 8 that developers can download and try today. Judson Althoff, Senior Vice President, Worldwide Alliances and Channels and Embedded Sales, was invited to the stage, and the audience was told that "even though he is wearing a suit, he is still pretty technical." Althoff started off with a bang: "The Internet of Things is on a collision course with big data and this is a huge opportunity for developers."  For example, Althoff said, today cars are more a data device than a mechanical device. A car embedded with sensors for fuel efficiency, temperature, tire pressure, etc. can generate a petabyte of data A DAY. There are similar examples in healthcare (patient monitoring and privacy requirements creates a complex data problem) and transportation management (sending a package around the world with sensors for humidity, temperature and light). Althoff then brought on stage representatives from three companies that are successful with Java today, first Axel Hansmann, VP Strategy & Marketing Communications, Cinterion. Mr. Hansmann explained that Cinterion, a market leader in Latin America, enables M2M services with Java. At JavaOne San Francisco, Cinterion launched the EHS5, the smallest 3g solderable module, with Java installed on it. This provides Original Equipment Manufacturers (OEMs) with a cost effective, flexible platform for bringing advanced M2M technology to market.Next, Steve Nelson, Director of Marketing for the Americas, at Freescale explained that Freescale is #1 in Embedded Processors in Wired and Wireless Communications, and #1 in Automotive Semiconductors in the Americas. He said that Java provides a mature, proven platform that is uniquely suited to meet the requirements of almost any type of embedded device. He encouraged University students to get involved in the Freescale Cup, a global competition where student teams build, program, and race a model car around a track for speed.Roberto Franco, SBTVD Forum President, SBTVD, talked about Ginga, a Java-based standard for television in Brazil. He said there are 4 million Ginga TV sets in Brazil, and they expect over 20 million TV sets to be sold by the end of 2014. Ginga is also being adopted in other 11 countries in Latin America. Ginga brings interactive services not only at TV set, but also on other devices such as tablets,  PCs or smartphones, as the main or second screen. "Interactive services is already a reality," he said, ' but in a near future, we foresee interactivity enhanced TV content, convergence with OTT services and a big participation from the audience,  all integrated on TV, tablets, smartphones and second screen devices."Before he left the stage, Nandini Ramani thanked Judson for being part of the Java community and invited him to the next Geek Bike Ride in Brazil. She presented him an official geek bike ride jersey.For the Technical Keynote, a "blue screen of death" appeared. With mock concern, Stephin Chin asked the rest of the presenters if they could go on without slides. What followed was a interesting collection of demos, including JavaFX on a tablet, a look at Project Easel in NetBeans, and even Simon Ritter controlling legos with his brainwaves! Stay tuned for more dispatches.

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• Phones, Nokia, Microsoft and More

  - by Bill Evjen

  The phone revolution that is under way at the moment is insanely interesting and continuously full of buzz about directions, failures, and promises. The movement started with Apple completely reinventing what a smart phone was all about and now we have the followers. Though – don’t dismiss the followers, they are usually the ones that come out with the leap frog products when most of the world is thinking about jumping on. Remember the often used analogy – the USA invented the TV – but it was Japan that took it to the next level and now all TVs are from somewhere else other than the USA. Really there are two camps for the phones – the Cool Kids and other kids that no one wants to hang out with anymore. When it comes to cool – for some reason, the phone is an important part of that factor. Everyone wants to show their phone and its configuration (apps installed, etc) to their friends as a sign of (1) “I have money” and (2) I have smarts/tastes/style/etc when it comes to my applications that are on my phone. For those that don’t know – the Cool Kids include: Apple – this is quite obvious as everything Apple produces is in the cool camp. Just having an Apple product on your person means you can dance. Google – this is one of the more interesting releases as they have created something called Android (which in it’s own right is a major brand in itself). Microsoft – you might be saying “Really, Microsoft is cool?”. I would argue that they are indeed cool as it is now associated with XBOX 360, Kinect, and Windows 7. Gone are the days of Bob and that silly paperclip. Well – that’s it. There is nobody else I would stick in that camp. The other kids that weren’t picked for that dodgeball team include: Nokia Motorola Palm Blackberry and many many more The sad part of all this is that no matter what this second camp does now, it won’t be able to get out of this bucket easily. They will always be associated as yesterday’s technology and that association will drive the sales of the phone purchasers of the world. For those in that group, the only possible way out is to get invited to the cool club by one of the cool club members in the hope that their coolness somehow rubs off. To me, this is the move that Nokia is making. They are at this point where they have realized that they don’t have the full scope of the required end to end solution to make this all work. They have the plants to build the phones and the reach of the retailers that sell what they have. What they are missing is the proper operating system for the new world of multi-touch form factor phones. Even the companies that come up with some sort of new operating system for this type of new device, they are still associated with the yesterday and lack the developer community behind them to be the real wave of adoption that this market needs. Think about that – this is a major different between Nokia/Blackberry when you compare it to the likes of Apple, Google, and Microsoft. These three powerhouses having a very large and strong development community that will eagerly take on new initiatives using the skillsets that they have already cultivated over the years of already working with the company. This then results in a plethora of applications that are then placed on an app store of some kind. The developer gets a cut and then Apple/Google/Microsoft then get their cut. It is definitely a win-win. None of the other phone companies and wannabies can provide the same results. What Microsoft was missing was the major phone manufactures coming on board to create and push forward with the phones that are required to start the wave. This is where Nokia can come in and help Microsoft. They have the ability to promote the Windows Phone operating system on a new wave of phones. This does mean that Nokia will sell phones, but they lose out on the application store that they might have been thinking about making some money on as well as controlling the end to end solution. What is interesting is in questioning to oneself if Microsoft will purchase Nokia. It really depends upon how they want to compete and with whom Microsoft views as the major competitor. For instance, they can purchase Nokia and have their own hardware company and distribution network for phones – thereby taking on a model that is quite similar to Apple. On the other hand, they could just leave it up to the phone hardware companies such as Nokia and others to build and promote phones in a model that is similar to Google. Both ways have pluses and minuses. If they own the phone manufacturer, they really can put some thought into the design and technical specifications of the phone that is really designed to exactly how they want it. Microsoft has shown that they have this ability – especially with the XBOX initiative they have done over the years. Think about how good and powerful they have moved forward with XBOX – and I am not talking about just copying what others are doing, but coming up with leapfrog products that are steps ahead of everyone else. Though, if they didn’t do it themselves, they could then leave it up to the phone manufacturers to drive each other to build better and better phones that run the Microsoft OS – competition drives better products. We have seen this with the Android line of phones that are out there on the market. I have read a lot about Nokia investors really upset about the new Microsoft relationship – but really, this is a great thing. I for one am a fan of this relationship (I am also a Nokia stock holder btw). This will mean better days for Nokia.

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• The Customer Experience Imperative: A Game Changer for Brands

  - by Jeri Kelley

  By Anthony Lye, SVP, Cloud Applications Strategy, Oracle We know that customer experience has emerged as a primary differentiator for businesses today.  I’ve talked a lot about the new age of the empowered consumer. At Oracle we’ve spent a lot of time developing technologies and practices that our customers can implement to greatly improve their customer experience strategies. Of course I’m biased, but I think that we have created a portfolio of the best solutions on the planet to help organizations deal with the challenges of providing great customer experiences. We’ve done this because we started to witness some trends over the last few years. As the average person began to utilize social and mobile technologies more frequently and products commoditized, customer experience truly remained the only sustainable differentiator for businesses.In fact, we have seen that customer experience is often driving the success or the failure of a product or a brand. And as end customers have become more vocal about their experiences with companies on social and mobile channels, they now have the power to decide which brands will win and which brands will lose. To address this customer experience imperative, I believe that business today must do three things really well:Connect with your customers. You have to connect with customers whenever, wherever and however they want. Organizations must provide a great experience on their existing channels— the call center, the brick and mortar store, the field sales organizations, the websites and social properties. Businesses must also be great at managing and delivering journeys on these channels, while quickly adapting to embrace the new channels that emerge. You have to understand mobile. You have to understand social. You have to understand kiosks. These are all new routes to market, new channels where your customers may or may not show up. You have to interact with them where they are. You have to present information in a way that's meaningful to them. As well as providing what we would call a multichannel experience. We have to recognize that customers may start their experience on one channel, but end it on a different channel. It’s important that an organization’s technology solutions enable, not just a multichannel strategy, but a strategy that can power new channels and create customer journeys that cross these channels.Get to know your customers. Next, companies need to get to know the customer as intimately as the customer will allow. Today most customer interactions are anonymous, but it’s important for brands to know which customers drive value. Customers want to provide feedback. They want to share their opinions, but they want to know that those opinions are being heard and acted upon. For this to occur, we need to know much more about the customer and then reward them for their loyalty and for their advocacy.Enable connections. The last thing is to enable people to connect or transact with your brand. We've got to make it really, really simple for customers to do business with us. We can't make them repeat the steps; we can't make them tell us their identity for the fifth time as they move between organizations. These silos can no longer sustain or deliver a good customer experience. It's extremely important that companies be where customers want them to be—that we create profitable journeys for us and for them.Organizations have to make sure that there is a single source of truth that defines the customer. We have to make sure that the technology applications that we rely on understand not just the dimensions of multichannel, but of cross-channel too. We have to enable social at the very core of the overall architecture. We have to use historical analytics, real-time decisioning as well as predictive analytics to help personalize and drive an experience. And these are all technologies that IT needs, that IT is familiar with, but needs to enable for the line of business that in turn can enable for the end customer.  This means that we've got to make our solutions available to the customers in the cloud.In this new age of the empowered consumer, businesses have to focus on delivery mechanisms that reduce the overall TCO, while driving a rapid rate of innovation and a more rapid rate of deployment. At the Oracle Customer Experience Summit @ OpenWorld, I’ll discuss these issues and more. I hope that you can join us for what promises to be an unforgettable experience.

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• In Social Relationship Management, the Spirit is Willing, but Execution is Weak

  - by Mike Stiles

  In our final talk in this series with Aberdeen’s Trip Kucera, we wanted to find out if enterprise organizations are actually doing anything about what they’re learning around the importance of communicating via social and using social listening for a deeper understanding of customers and prospects. We found out that if your brand is lagging behind, you’re not alone. Spotlight: How was Aberdeen able to find out if companies are putting their money where their mouth is when it comes to implementing social across the enterprise? Trip: One way to think about the relative challenges a business has in a given area is to look at the gap between “say” and “do.” The first of those words reveals the brand’s priorities, while the second reveals their ability to execute on those priorities. In Aberdeen’s research, we capture this by asking firms to rank the value of a set of activities from one on the low end to five on the high end. We then ask them to rank their ability to execute those same activities, again on a one to five, not effective to highly effective scale. Spotlight: And once you get their self-assessments, what is it you’re looking for? Trip: There are two things we’re looking for in this analysis. The first is we want to be able to identify the widest gaps between perception of value and execution. This suggests impediments to adoption or simply a high level of challenge, be it technical or otherwise. It may also suggest areas where we can expect future investment and innovation. Spotlight: So the biggest potential pain points surface, places where they know something is critical but also know they aren’t doing much about it. What’s the second thing you look for? Trip: The second thing we want to do is look at specific areas in which high-performing companies, the Leaders, are out-executing the Followers. This points to the business impact of these activities since Leaders are defined by a set of business performance metrics. Put another way, we’re correlating adoption of specific business competencies with performance, looking for what high-performers do differently. Spotlight: Ah ha, that tells us what steps the winners are taking that are making them winners. So what did you find out? Trip: Generally speaking, we see something of a glass curtain when it comes to the social relationship management execution gap. There isn’t a single social media activity in which more than 50% of respondents indicated effectiveness, which would be a 4 or 5 on that 1-5 scale. This despite the fact that 70% of firms indicate that generating positive social media mentions is valuable or very valuable, a 4 or 5 on our 1-5 scale. Spotlight: Well at least they get points for being honest. The verdict they’re giving themselves is that they just aren’t cutting it in these highly critical social development areas. Trip: And the widest gap is around directly engaging with customers and/or prospects on social networks, which 69% of firms rated as valuable but only 34% of companies say they are executing well. Perhaps even more interesting is that these two are interdependent since you’re most likely to generate goodwill on social through happy, engaged customers. This data also suggests that social is largely being used as a broadcast channel rather than for one-to-one engagement. As we’ve discussed previously, social is an inherently personal media. Spotlight: And if they’re still using it as a broadcast channel, that shows they still fail to understand the root of social and see it as just another outlet for their ads and push-messaging. That’s depressing. Trip: A second way to evaluate this data is by using Aberdeen’s performance benchmarking. The story is both a bit different, but consistent in its own way. The first thing we notice is that Leaders are more effective in their execution of several key social relationship management capabilities, namely generating positive mentions and engaging with “influencers” and customers. Based on the fact that Aberdeen uses a broad set of performance metrics to rank the respondents as either “Leaders” (top 35% in weighted performance) or “Followers” (bottom 65% in weighted performance), from website conversion to annual revenue growth, we can then correlated high social effectiveness with company performance. We can also connect the specific social capabilities used by Leaders with effectiveness. We spoke about a few of those key capabilities last time and also discuss them in a new report: Social Powers Activate: Engineering Social Engagement to Win the Hidden Sales Cycle. Spotlight: What all that tells me is there are rewards for making the effort and getting it right. That’s how you become a Leader. Trip: But there’s another part of the story, which is that overall effectiveness, even among Leaders, is muted. There’s just one activity in which more than a majority of Leaders cite high effectiveness, effectiveness being the generation of positive buzz. While 80% of Leaders indicate “directly engaging with customers” through social media channels is valuable, the highest rated activity among Leaders, only 42% say they’re effective. This gap even among Leaders shows the challenges still involved in effective social relationship management. @mikestilesPhoto: stock.xchng

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• Gamification at OOW

  - by erikanollwebb

  Last week was Oracle OpenWorld, and for those of you not in tech or downtown San Francisco, that might not mean a whole lot.  However, if you are familiar with it, Oracle OpenWorld is our premier customer event.  This year, more than 50,000 people attended.  It's not a good week to visit San Francisco on vacation because Oracle customers take over all the hotels in town!  It was crazy, but a lot of fun and it's a great opportunity for the Apps UX group to do customer research with a range of customers.  This year, more than 100+ customers and partners took the time to team up with our UX experts and provide feedback on new designs and ideas. Over three days,  UX teams conducted 8  one-on-one user feedback sessions, 4 focus groups and 7 surveys. In addition, we conducted a voice capture activity and were able to collect close to 70 speech samples at the lab and DEMOgrounds. This was a great opportunity for us to do some testing on some specific gamification concepts with a set of business analysts.  We pulled in 8 folks for a focus group on gamification concepts and whether they thought those would work for their teams. To get ready for this, my designer extraordinaire, Andrea Cantú, flew into town and we spent almost a week locked in a room together brainstorming design ideas.  We killed a few trees trying to get all of our concepts and other examples together in the process, but in the end, we put together a whole series of examples of how you might gamify an Oracle app (in this case, CRM).  Andrea is a genius for this kind of thing and the comps she created looked great.  Here's a picture of her hard at work!  We also had the good fortune to have my boss, Laurie Pattison and my usability contractor, Shobana Subramanian there to note take and observe as well.  Here's a few shots of us, hard at work preparing for the day (or checking out something on Laurie's iPhone...) To start things off, we gave an overview of gamification and I talked about what it's used for.  Then we gave the participants a scenario about our sales person and what we were trying to get her to do. It was a great opportunity to highlight what our business goals might be and why we might want to add game mechanics.  It was also a good way to get them thinking about how that might work for them in their environments and workplaces. There were some surprises for the day.  We asked how many of them were already familiar with the concept of gamification--only two people had heard of it and only one was using game mechanics in his work.  That's in contrast to a survey we just ran internally with folks in a dev org where almost 50% of about 450 respondents had heard of gamification.  As we discussed the ways game mechanics could be used, it became clear that many of the folks had seen some game mechanics in action but didn't know that's what they were.  We also noticed that the folks in this group felt that if they were trying to sell the concept in their orgs, they wouldn't call it gamification.  That's not a huge surprise to me--they said what we've heard in the past, that gamification does not seem like a serious term for enterprise software.  They said they'd sell it with the goals--as a means to increase behaviors by rewarding users for activities.  It's a funny problem.  The word puts some folks off, but at the same time, I haven't seen another one word description that quite captures the range of things that "gamification" can cover.  My guess is that the more mainstream the term becomes, the more desensitized we'll become to the idea the it's trivializing enterprise software in some way.  Still, it was interesting to note that this group still felt that they would not take this concept to their bosses or teams and call it "gamification".  They focused on the goals, and how we could incentivize desired behaviors with game mechanics.  As I have already stated in other posts, I feel like my org is more receptive to discussing how this is just a more transparent type of usability and user experience methods than talking about gamification.  That's the argument they said they would use. All in all, it was a good session.  I love getting to talk to customers, present ideas and concepts, and get their feedback and input.  It's the type of thing that really helps drive our designs and keeps us grounded in what our customers need/want.  We're already planning where to get more feedback opportunities in the coming months. 

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• When is my View too smart?

  - by Kyle Burns

  In this posting, I will discuss the motivation behind keeping View code as thin as possible when using patterns such as MVC, MVVM, and MVP.  Once the motivation is identified, I will examine some ways to determine whether a View contains logic that belongs in another part of the application.  While the concepts that I will discuss are applicable to most any pattern which favors a thin View, any concrete examples that I present will center on ASP.NET MVC. Design patterns that include a Model, a View, and other components such as a Controller, ViewModel, or Presenter are not new to application development.  These patterns have, in fact, been around since the early days of building applications with graphical interfaces.  The reason that these patterns emerged is simple – the code running closest to the user tends to be littered with logic and library calls that center around implementation details of showing and manipulating user interface widgets and when this type of code is interspersed with application domain logic it becomes difficult to understand and much more difficult to adequately test.  By removing domain logic from the View, we ensure that the View has a single responsibility of drawing the screen which, in turn, makes our application easier to understand and maintain. I was recently asked to take a look at an ASP.NET MVC View because the developer reviewing it thought that it possibly had too much going on in the view.  I looked at the .CSHTML file and the first thing that occurred to me was that it began with 40 lines of code declaring member variables and performing the necessary calculations to populate these variables, which were later either output directly to the page or used to control some conditional rendering action (such as adding a class name to an HTML element or not rendering another element at all).  This exhibited both of what I consider the primary heuristics (or code smells) indicating that the View is too smart: Member variables – in general, variables in View code are an indication that the Model to which the View is being bound is not sufficient for the needs of the View and that the View has had to augment that Model.  Notable exceptions to this guideline include variables used to hold information specifically related to rendering (such as a dynamically determined CSS class name or the depth within a recursive structure for indentation purposes) and variables which are used to facilitate looping through collections while binding. Arithmetic – as with member variables, the presence of arithmetic operators within View code are an indication that the Model servicing the View is insufficient for its needs.  For example, if the Model represents a line item in a sales order, it might seem perfectly natural to “normalize” the Model by storing the quantity and unit price in the Model and multiply these within the View to show the line total.  While this does seem natural, it introduces a business rule to the View code and makes it impossible to test that the rounding of the result meets the requirement of the business without executing the View.  Within View code, arithmetic should only be used for activities such as incrementing loop counters and calculating element widths. In addition to the two characteristics of a “Smart View” that I’ve discussed already, this View also exhibited another heuristic that commonly indicates to me the need to refactor a View and make it a bit less smart.  That characteristic is the existence of Boolean logic that either does not work directly with properties of the Model or works with too many properties of the Model.  Consider the following code and consider how logic that does not work directly with properties of the Model is just another form of the “member variable” heuristic covered earlier: @if(DateTime.Now.Hour < 12) {     <div>Good Morning!</div> } else {     <div>Greetings</div> } This code performs business logic to determine whether it is morning.  A possible refactoring would be to add an IsMorning property to the Model, but in this particular case there is enough similarity between the branches that the entire branching structure could be collapsed by adding a Greeting property to the Model and using it similarly to the following: <div>@Model.Greeting</div> Now let’s look at some complex logic around multiple Model properties: @if (ModelPageNumber + Model.NumbersToDisplay == Model.PageCount         || (Model.PageCount != Model.CurrentPage             && !Model.DisplayValues.Contains(Model.PageCount))) {     <div>There's more to see!</div> } In this scenario, not only is the View code difficult to read (you shouldn’t have to play “human compiler” to determine the purpose of the code), but it also complex enough to be at risk for logical errors that cannot be detected without executing the View.  Conditional logic that requires more than a single logical operator should be looked at more closely to determine whether the condition should be evaluated elsewhere and exposed as a single property of the Model.  Moving the logic above outside of the View and exposing a new Model property would simplify the View code to: @if(Model.HasMoreToSee) {     <div>There’s more to see!</div> } In this posting I have briefly discussed some of the more prominent heuristics that indicate a need to push code from the View into other pieces of the application.  You should now be able to recognize these symptoms when building or maintaining Views (or the Models that support them) in your applications.

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• Highlights from the Oracle Customer Experience Summit @ OpenWorld

  - by Richard Lefebvre

  The Oracle Customer Experience Summit was the first-ever event covering the full breadth of Oracle's CX portfolio -- Marketing, Sales, Commerce, and Service. The purpose of the Summit was to articulate the customer experience imperative and to showcase the suite of Oracle products that can help our customers create the best possible customer experience. This topic has always been a very important one, but now that there are so many alternative companies to do business with and because people have such public ways to voice their displeasure, it's necessary for vendors to have multiple listening posts in place to gauge consumer sentiment. They need to know what is going on in real time and be able to react quickly to turn negative situations into positive ones. Those can then be shared in a social manner to enhance the brand and turn the customer into a repeat customer. The Summit was focused on Oracle's portfolio of products and entirely dedicated to customers who are committed to building great customer experiences within their businesses. Rather than DBAs, the attendees were business people looking to collaborate with other like-minded experts and find out how Oracle can help in terms of technology, best practices, and expertise. The event was at the Westin St. Francis Hotel in San Francisco as part of Oracle OpenWorld. We had eight hundred people attend, which was great for the first year. Next year, there's no doubt in my mind, we can raise that number to 5,000. Alignment and Logic Oracle's Customer Experience portfolio is made up of a combination of acquired and organic products owned by many people who are new to Oracle. We include homegrown Fusion CRM, as well as RightNow, Inquira, OPA, Vitrue, ATG, Endeca, and many others. The attendees knew of the acquisitions, so naturally they wanted to see how the products all fit together and hear the logic behind the portfolio. To tell them about our alignment, we needed to be aligned. To accomplish that, a cross functional team at Oracle agreed on the messaging so that every single Oracle presenter could cover the big picture before going deep into a product or topic. Talking about the full suite of products in one session produced overflow value for other products. And even though this internal coordination was a huge effort, everyone saw the value for our customers and for our long-term cooperation and success. Keynotes, Workshops, and Tents of Innovation We scored by having Seth Godin as our keynote speaker ? always provocative and popular. The opening keynote was a session orchestrated by Mark Hurd, Anthony Lye, and me. Mark set the stage by giving real-world examples of bad customer experiences, Anthony clearly articulated the business imperative for addressing these experiences, and I brought it all to life by taking the audience around the Customer Lifecycle and showing demos and videos, with partners included at each of the stops around the lifecycle. Brian Curran, a VP for RightNow Product Strategy, presented a session that was in high demand called The Economics of Customer Experience. People loved hearing how to build a business case and justify the cost of building a better customer experience. John Kembel, another VP for RightNow Product Strategy, held a workshop that customers raved about. It was based on the journey mapping methodology he created, which is a way to talk to customers about where they want to make improvements to their customers' experiences. He divided the audience into groups led by facilitators. Each person had the opportunity to engage with experts and peers and construct some real takeaways. The conference hotel was across from Union Square so we used that space to set up Innovation Tents. During the day we served lunch in the tents and partners showed their different innovative ideas. It was very interesting to see all the technologies and advancements. It also gave people a place to mix and mingle and to think about the fringe of where we could all take these ideas. Product Portfolio Plus Thought Leadership Of course there is always room for improvement, but the feedback on the format of the conference was positive. Ninety percent of the sessions had either a partner or a customer teamed with an Oracle presenter. The presentations weren't dry, one-way information dumps, but more interactive. I just followed up with a CEO who attended the conference with his Head of Marketing. He told me that they are using John Kembel's journey mapping methodology across the organization to pull people together. This sort of thought leadership in these highly competitive areas gives Oracle permission to engage around the technology. We have to differentiate ourselves and it's harder to do on the product side because everyone looks the same on paper. But on thought leadership ? we can, and did, take some really big steps. David Vap Group Vice President Oracle Applications Product Development

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• Windows Azure – Write, Run or Use Software

  - by BuckWoody

  Windows Azure is a platform that has you covered, whether you need to write software, run software that is already written, or Install and use “canned” software whether you or someone else wrote it. Like any platform, it’s a set of tools you can use where it makes sense to solve a problem. The primary location for Windows Azure information is located at http://windowsazure.com. You can find everything there from the development kits for writing software to pricing, licensing and tutorials on all of that. I have a few links here for learning to use Windows Azure – although it’s best if you focus not on the tools, but what you want to solve. I’ve got it broken down here into various sections, so you can quickly locate things you want to know. I’ll include resources here from Microsoft and elsewhere – I use these same resources in the Architectural Design Sessions (ADS) I do with my clients worldwide. Write Software Also called “Platform as a Service” (PaaS), Windows Azure has lots of components you can use together or separately that allow you to write software in .NET or various Open Source languages to work completely online, or in partnership with code you have on-premises or both – even if you’re using other cloud providers. Keep in mind that all of the features you see here can be used together, or independently. For instance, you might only use a Web Site, or use Storage, but you can use both together. You can access all of these components through standard REST API calls, or using our Software Development Kit’s API’s, which are a lot easier. In any case, you simply use Visual Studio, Eclipse, Cloud9 IDE, or even a text editor to write your code from a Mac, PC or Linux.  Components you can use: Azure Web Sites: Windows Azure Web Sites allow you to quickly write an deploy websites, without setting a Virtual Machine, installing a web server or configuring complex settings. They work alone, with other Windows Azure Web Sites, or with other parts of Windows Azure. Web and Worker Roles: Windows Azure Web Roles give you a full stateless computing instance with Internet Information Services (IIS) installed and configured. Windows Azure Worker Roles give you a full stateless computing instance without Information Services (IIS) installed, often used in a "Services" mode. Scale-out is achieved either manually or programmatically under your control. Storage: Windows Azure Storage types include Blobs to store raw binary data, Tables to use key/value pair data (like NoSQL data structures), Queues that allow interaction between stateless roles, and a relational SQL Server database. Other Services: Windows Azure has many other services such as a security mechanism, a Cache (memcacheD compliant), a Service Bus, a Traffic Manager and more. Once again, these features can be used with a Windows Azure project, or alone based on your needs. Various Languages: Windows Azure supports the .NET stack of languages, as well as many Open-Source languages like Java, Python, PHP, Ruby, NodeJS, C++ and more.   Use Software Also called “Software as a Service” (SaaS) this often means consumer or business-level software like Hotmail or Office 365. In other words, you simply log on, use the software, and log off – there’s nothing to install, and little to even configure. For the Information Technology professional, however, It’s not quite the same. We want software that provides services, but in a platform. That means we want things like Hadoop or other software we don’t want to have to install and configure.  Components you can use: Kits: Various software “kits” or packages are supported with just a few clicks, such as Umbraco, Wordpress, and others. Windows Azure Media Services: Windows Azure Media Services is a suite of services that allows you to upload media for encoding, processing and even streaming – or even one or more of those functions. We can add DRM and even commercials to your media if you like. Windows Azure Media Services is used to stream large events all the way down to small training videos. High Performance Computing and “Big Data”: Windows Azure allows you to scale to huge workloads using a few clicks to deploy Hadoop Clusters or the High Performance Computing (HPC) nodes, accepting HPC Jobs, Pig and Hive Jobs, and even interfacing with Microsoft Excel. Windows Azure Marketplace: Windows Azure Marketplace offers data and programs you can quickly implement and use – some free, some for-fee.   Run Software Also known as “Infrastructure as a Service” (IaaS), this offering allows you to build or simply choose a Virtual Machine to run server-based software.  Components you can use: Persistent Virtual Machines: You can choose to install Windows Server, Windows Server with Active Directory, with SQL Server, or even SharePoint from a pre-configured gallery. You can configure your own server images with standard Hyper-V technology and load them yourselves – and even bring them back when you’re done. As a new offering, we also even allow you to select various distributions of Linux – a first for Microsoft. Windows Azure Connect: You can connect your on-premises networks to Windows Azure Instances. Storage: Windows Azure Storage can be used as a remote backup, a hybrid storage location and more using software or even hardware appliances.   Decision Matrix With all of these options, you can use Windows Azure to solve just about any computing problem. It’s often hard to know when to use something on-premises, in the cloud, and what kind of service to use. I’ve used a decision matrix in the last couple of years to take a particular problem and choose the proper technology to solve it. It’s all about options – there is no “silver bullet”, whether that’s Windows Azure or any other set of functions. I take the problem, decide which particular component I want to own and control – and choose the column that has that box darkened. For instance, if I have to control the wiring for a solution (a requirement in some military and government installations), that means the “Networking” component needs to be dark, and so I select the “On Premises” column for that particular solution. If I just need the solution provided and I want no control at all, I can look as “Software as a Service” solutions. Security, Pricing, and Other Info  Security: Security is one of the first questions you should ask in any distributed computing environment. We have certification info, coding guidelines and more, even a general “Request for Information” RFI Response already created for you.   Pricing: Are there licenses? How much does this cost? Is there a way to estimate the costs in this new environment? New Features: Many new features were added to Windows Azure - a good roundup of those changes can be found here. Support: Software Support on Virtual Machines, general support.    

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• Gamification = -10#/3mo

  - by erikanollwebb

  One of the purposes of gamification of anything is to see if you can modify the behavior of the user. In the enterprise, that might mean getting sales people to enter more information into a CRM system, encouraging employees to update their HR records, motivating people to participate in forums and discussions, or process invoices more quickly.  Wikipedia defines behavior modification as "the traditional term for the use of empirically demonstrated behavior change techniques to increase or decrease the frequency of behaviors, such as altering an individual's behaviors and reactions to stimuli through positive and negative reinforcement of adaptive behavior and/or the reduction of behavior through its extinction, punishment and/or satiation."  Gamification is just a way to modify someone's behavior using game mechanics. And the magic question is always whether it works. So I thought I would present my own little experiment from the last few months.  This spring, I upgraded to a Samsung Galaxy 4.  It's a pretty sweet phone in many ways, but one of the little extras I discovered was a built in app called S Health. S Health is an app that you can use to track calories, weight, exercise and it has a built in pedometer. I looked at it when I got the phone, but assumed you had to turn it on to use it so I didn't look at it much.  But sometime in July, I realized that in fact, it just ran in the background and was quietly tracking my steps, with a goal of 10,000 per day.  10,000 steps per day is this magic number recommended by the Surgeon General and the American Heart Association.  Dr. Oz pushes it as the goal for daily exercise.  It's about 5 miles of walking. I'm generally not the kind of person who always has my phone with me.  I leave it in my purse and pull it out when I need it.  But then I realized that meant I wasn't getting a good measure of my steps.  I decided to do a little experiment, and carry it with me as much as possible for a week.  That's when I discovered the gamification that changed my life over the last 3 months.  When I hit 10,000 steps, the app jingled out a little "success!" tune and I got a badge.  I was hooked.  I started carrying my phone.  I started making sure I had shoes I could walk in with me.  I started walking at lunch time, because I realized how often I sat at my desk for 8-10 hours every day without moving.  I started pestering my husband to walk with me after work because I hadn't hit my 10,000 yet, leading him at one point to say "I'm not as much a slave to that badge as you are!"  I started looking at parking lots differently.  Can't get a space up close?  No worries, just that many steps toward my 10,000.  I even tried to see if there was a second power user level at 15,000 or 20,000 (*sadly, no).  If I was close at the end of the day, I have done laps around my house until I got my badge.  I have walked around the block one more time to get my badge.  I have mentally chastised myself when I forgot to put my phone in my pocket because I don't know how many steps I got.  The badge below I got when my boss and I were in New York City and we walked around the block of our hotel just to watch the badge pop up. There are a bunch of tools out on the market now that have similar ideas for helping you to track your exercise, make it social.  There are apps (my favorite is still Zombies, Run!).  You could buy a FitBit or UP by Jawbone.   Interactive fitness makes the Expresso stationary bike with built in video games.  All designed to help you be more aware of your activity and keep you engaged and motivated.  And the idea is to help you change your behavior. I know someone who would spend extra time and work hard on the Expresso because he had built up strategies for how to kill the most dragons while he was riding to get more points.  When the machine broke down, he didn't ride a different bike because it just wasn't that interesting. But for me, just the simple jingle and badge have been all I needed.  I admit, I still giggle gleefully when I hear the tune sing out from my pocket. After a few weeks, I noticed I had dropped a few pounds.  Not a lot, just 2-3.  But then I was really hooked.  I started making a point both to eat a little less and hit 10,000 steps as much as I could.  I bemoaned that during the floods in Boulder, I wasn't hitting my 10,000 steps.  And now, a few months later, I'm almost 10 lbs lighter. All for 1 badge a day. So yes, simple gamification can increase motivation and engagement.  And that can lead to changes in behavior.  Now the job is to apply that to the enterprise space in a meaningful and engaging way. 

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• Provocative Tweets From the Dachis Social Business Summit

  - by Mike Stiles

  On June 20, all who follow social business and how social is changing how we do business and internal business structures, gathered in London for the Dachis Social Business Summit. In addition to Oracle SVP Product Development, Reggie Bradford, brands and thought leaders posed some thought-provoking ideas and figures. Here are some of the most oft-tweeted points, and our thoughts that they provoked. Tweet: The winners will be those who use data to improve performance.Thought: Everyone is dwelling on ROI. Why isn’t everyone dwelling on the opportunity to make their product or service better (as if that doesn’t have an effect on ROI)? Big data can improve you…let it. Tweet: High performance hinges on integrated teams that interact with each other.Thought: Team members may work well with each other, but does the team as a whole “get” what other teams are doing? That’s the key to an integrated, companywide workforce. (Internal social platforms can facilitate that by the way). Tweet: Performance improvements come from making the invisible visible.Thought: Many of the factors that drive customer behavior and decisions are invisible. Through social, customers are now showing us what we couldn’t see before…if we’re paying attention. Tweet: Games have continuous feedback, which is why they’re so engaging.  Apply that to business operations.Thought: You think your employees have an obligation to be 100% passionate and engaged at all times about making you richer. Think again. Like customers, they must be motivated. Visible insight that they’re advancing on their goals helps. Tweet: Who can add value to the data?  Data will tend to migrate to where it will be most effective.Thought: Not everybody needs all the data. One team will be able to make sense of, use, and add value to data that may be irrelevant to another team. Like a strategized football play, the data has to get sent to the spot on the field where it’s needed most. Tweet: The sale isn’t the light at the end of the tunnel, it’s the start of a new marketing cycle.Thought: Another reason the ROI question is fundamentally flawed. The sale is not the end of the potential return on investment. After-the-sale service and nurturing begins where the sales “victory” ends. Tweet: A dead sale is one that’s not shared.  People must be incentivized to share.Thought: Guess what, customers now know their value to you as marketers on your behalf. They’ll tell people about your product, but you’ve got to answer, “Why should I?” And you’ve got to answer it with something substantial, not lame trinkets. Tweet: Social user motivations are competition, affection, excellence and curiosity.Thought: Your followers will engage IF; they can get something for doing it, love your culture so much they want you to win, are consistently stunned at the perfection and coolness of your products, or have been stimulated enough to want to know more. Tweet: In Europe, 92% surveyed said they couldn’t care less about brands.Thought: Oh well, so much for loving you or being impressed enough with your products & service that they want you to win. We’ve got a long way to go. Tweet: A complaint is a gift.Thought: Our instinct where complaints are concerned is to a) not listen, b) dismiss the one who complains as a kook, c) make excuses, and d) reassure ourselves with internal group-think that they’re wrong and we’re right. It’s the perfect recipe for how to never, ever grow or get better. In a way, this customer cares more than you do. Tweet: 78% of consumers think peer recommendation is the best form of advertising.  Eventually, engagement is going to eat advertising.Thought: Why is peer recommendation best? Trust. If a friend tells me how great a movie was, I believe him. He has credibility with me. He’s seen it, and he could care less if I buy a ticket. He’s telling me it was awesome because he sincerely believes that it was.  That’s gold. Tweet: 86% of customers are willing to pay more for a better customer experience. Thought: This “how mad can we make our customers without losing them” strategy has to end. The customer experience has actual monetary value, money you’re probably leaving on the table. @mikestilesPhoto: stock.xchng

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• What Counts For a DBA: Fitness

  - by Louis Davidson

  If you know me, you can probably guess that physical exercise is not really my thing. There was a time in my past when it a larger part of my life, but even then never in the same sort of passionate way as a number of our SQL friends.  For me, I find that mental exercise satisfies what I believe to be the same inner need that drives people to run farther than I like to drive on most Saturday mornings, and it is certainly just as addictive. Mental fitness shares many common traits with physical fitness, especially the need to attain it through repetitive training. I only wish that mental training burned off a bacon cheeseburger in the same manner as does jogging around a dewy park on Saturday morning. In physical training, there are at least two goals, the first of which is to be physically able to do a task. The second is to train the brain to perform the task without thinking too hard about it. No matter how long it has been since you last rode a bike, you will be almost certainly be able to hop on and start riding without thinking about the process of pedaling or balancing. If you’ve never ridden a bike, you could be a physics professor /Olympic athlete and still crash the first few times you try, even though you are as strong as an ox and your knowledge of the physics of bicycle riding makes the concept child’s play. For programming tasks, the process is very similar. As a DBA, you will come to know intuitively how to backup, optimize, and secure database systems. As a data programmer, you will work to instinctively use the clauses of Transact-SQL DML so that, when you need to group data three ways (and not four), you will know to use the GROUP BY clause with GROUPING SETS without resorting to a search engine.  You have the skill. Making it naturally then requires repetition and experience is the primary requirement, not just simply learning about a topic. The hardest part of being really good at something is this difference between knowledge and skill. I have recently taken several informative training classes with Kimball University on data warehousing and ETL. Now I have a lot more knowledge about designing data warehouses than before. I have also done a good bit of data warehouse designing of late and have started to improve to some level of proficiency with the theory. Yet, for all of this head knowledge, it is still a struggle to take what I have learned and apply it to the designs I am working on.  Data warehousing is still a task that is not yet deeply ingrained in my brain muscle memory. On the other hand, relational database design is something that no matter how much or how little I may get to do it, I am comfortable doing it. I have done it as a profession now for well over a decade, I teach classes on it, and I also have done (and continue to do) a lot of mental training beyond the work day. Sometimes the training is just basic education, some reading blogs and attending sessions at PASS events.  My best training comes from spending time working on other people’s design issues in forums (though not nearly as much as I would like to lately). Working through other people’s problems is a great way to exercise your brain on problems with which you’re not immediately familiar. The final bit of exercise I find useful for cultivating mental fitness for a data professional is also probably the nerdiest thing that I will ever suggest you do.  Akin to running in place, the idea is to work through designs in your head. I have designed more than one database system that would revolutionize grocery store operations, sales at my local Target store, the ordering process at Amazon, and ways to improve Disney World operations to get me through a line faster (some of which they are starting to implement without any of my help.) Never are the designs truly fleshed out, but enough to work through structures and processes.  On “paper”, I have designed database systems to catalog things as trivial as my Lego creations, rental car companies and my audio and video collections. Once I get the database designed mentally, sometimes I will create the database, add some data (often using Red-Gate’s Data Generator), and write a few queries to see if a concept was realistic, but I will rarely fully flesh out the database since I have no desire to do any user interface programming anymore.  The mental training allows me to keep in practice for when the time comes to do the work I love the most for real…even if I have been spending most of my work time lately building data warehouses.  If you are really strong of mind and body, perhaps you can mix a mental run with a physical run; though don’t run off of a cliff while contemplating how you might design a database to catalog the trees on a mountain…that would be contradictory to the purpose of both types of exercise.

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• What's My Problem? What's Your Problem?

  - by Jacek Ziabicki

  Software installers are not made for building demo environments. I can say this much after 12 years (on and off) of supporting my fellow sales consultants with environments for software demonstrations. When we release software, we include installation programs and procedures that are designed for use by our clients – to build a production environment and a limited number of testing, training and development environments. Different Objectives Your priorities when building an environment for client use vs. building a demo environment are very different. In a production environment, security, stability, and performance concerns are paramount. These environments are built on a specific server and rarely, if ever, moved to a different server or different network address. There is typically just one application running on a particular server (physical or virtual). Once built, the environment will be used for months or years at a time. Because of security considerations, the installation program wants to make these environments very specific to the organization using the software and the use case, encoding a fully qualified name of the server, or even the IP address on the network, in the configuration. So you either go through the installation procedure for each environment, or learn how to clone and reconfigure the software as a separate instance to build all your non-production environments. This may not matter much if the installation is as simple as clicking on the Setup program. But for enterprise applications, you have a number of configuration settings that you need to get just right – so whether you are installing from scratch or reconfiguring an existing installation, this requires both time and expertise in the particular piece of software. If you need a setup of several applications that are integrated to talk to one another, it is a whole new level of complexity. Now you need the expertise in all of the applications involved (plus the supporting technology products), and in addition to making each application work, you also have to configure the integration endpoints. Each application needs the URLs and credentials to call the integration layer, and the integration must be able to call each application. Then you have to make sure that each app has the right data so a business process initiated in one application can continue in the next. And, you will need to check that each application has the correct version and patch level for the integration to work. When building demo environments, your #1 concern is agility. If you can get away with a small number of long-running environments, you are lucky. More likely, you may get a request for a dedicated environment for a demonstration that is two weeks away: how quickly can you make this available so we still have the time to build the client-specific data? We are running a hands-on workshop next month, and we’ll need 15 instances of application X environment so each student can have a separate server for the exercises. We cannot connect to our data center from the client site, the client’s security policy won’t allow our VPN to go through – so we need a portable environment that we can bring with us. Our consultants need to be able to work at the hotel, airport, and the airplane, so we really want an environment that can run on a laptop. The client will need two playpen environments running in the cloud, accessible from their network, for a series of workshops that start two weeks from now. We have seen all of these scenarios and more. Here you would be much better served by a generic installation that would be easy to clone. Welcome to the Wonder Machine The reason I started this blog is to share a particular design of a demo environment, a special way to install software, that can address the above requirements, even for integrated setups. This design was created by a team at Oracle Utilities Global Business Unit, and we are using this setup for most of our demo environments. In a bout of modesty we called it the Wonder Machine. Over the next few posts – think of it as a novel in parts – I will tell you about the big idea, how it was implemented and what you can do with it. After we have laid down the groundwork, I would like to share some tips and tricks for users of our Wonder Machine implementation, as well as things I am learning about building portable, cloneable environments. The Wonder Machine is by no means a closed specification, it is under active development! I am hoping this blog will be of interest to two groups of readers – the users of the Wonder Machine we have built at Oracle Utilities, who want to get the most out of their demo environments and be able to reconfigure it to their needs – and to people who need to build environments for demonstration, testing, training, development and would like to make them cloneable and portable to maximize the reuse of their effort. Surely we are not the only ones facing this problem? If you can think of a better way to solve it, or if you can help us improve on our concept, I will appreciate your comments!

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