SEO Secrets - Analysis of the Competition
Probably the most common mistake internet marketers make is not to investigate the strength of the competition. In their eagerness to get their business rolling, they forget to objectively assess their chances of success against their competition. Heed the following warning. If the competition is too strong--because they have gained a strong dominance over your niche--your best option will actually be to find another one which is not "ruled over" by competitors.