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  • Showrooming: What's the big deal?

    - by David Dorf
    There's been lots of chatter recently on how retailers will combat showrooming this holiday season.  Best Buy and Target, for example, plan to price-match certain online sites.  But from my perspective, the whole showrooming concept is overblown.  Yes, mobile phones make is easier to comparison-shop, but consumers have been doing that all along.  Retailers have to work hard to merchandise their stores with the right products at the right price with the right promotions.  Its Retail 101. Yeah ok, many websites don't have to charge tax so they have an advantage, but they also have to cover shipping costs. Brick-and-mortar stores have the opportunity to provide expertise, fit, and instant gratification all of which are pretty big advantages. I see lots of studies that claim a large percentage of shoppers are showrooming.  Now I don't do much shopping, but when I do I rarely see anyone scanning UPC codes in the aisles.  If you dig into those studies, the question is usually something like, "have you used your mobile phone to price compare while shopping in the last year."  Well yeah, I did it once -- out of the 20 shopping trips.  And by the way, the in-store price was close enough to just buy the item.  Based on casual observation and informal surveys of friends, showrooming is not the modus-operandi for today's busy shoppers. I never see people showrooming in grocery stores, and most people don't bother for fashion.  For big purchases like appliances and furniture, I bet most people do their research online before entering the store.  The cases where I've done it was to see if a promotion was in fact a good deal.  Or even to make sure the in-store price is the same as the online price for the same brand. So, if you think you're a victim of showrooming, I suggest you look at the bigger picture.  Are you providing an engaging store experience?  Are you allowing customers to shop the way they want to shop, using various touchpoints?  Are you monitoring the competition to ensure prices are competitive?  Are your promotions attracting the right customers? Hubert Jolly, CEO of Best Buy, recently commented that showrooming might just get more people into his stores. "Once customers are in our stores, they're ours to lose."

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  • SEO Consulting For Big Brand Companies - 16 Guidelines For SEO Consultants to Beat the Competition

    SEO consulting for a big brand website with tens of thousands of pages needs proven strategies that must be tailored to the specific needs of every web site. An SEO consultant, when selecting between different SEO services, must create an aggressive search engine marketing (SEM) campaign with a meticulous SEO strategy that takes all search engine optimization problems into consideration.

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  • Search engine friendly, SEO blog software

    - by Steve
    Is there a comparison of the SEO capabilities of different blogging software/blogging plugins? I'd like things to be as optimised as possible. I have a basic grasp of SEO principles, probably 12-24 months old. I'm about to start a blog, after having a few previously. Also, I'm not up to speed on what pings are in the blogging world. What are they, and how do they work? I assume it is best to have blogging software that automatically pings.

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  • Is there any way to prevent Googlebar from breaking Friendly 404s

    - by TecBrat
    This might be considered a continuation of this question. If I output HTML after my 404 header, It displays properly in IE and FF unless the user has Google bar instaled. If I try header('HTTP/1.x 404 Not Found'); header("Location: http://www.example.com/?content=404_error"); die(); then I'm getting 302 from the redirect. It seems to overrule the 404 Supposedly if your output is larger than 512 bytes, the toolbar isn't supposed to override the page, but It seems to do it anyway. I found a setting in Google's Toolbar that said "Provide suggestions on navigation errors". Turning that off provides me with the behaviour I want my visitors to experience. Does anyone know if Google provides a way for a developer to over-ride that setting for all visitors?

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  • The Secrets of Using SEO - Friendly Directories

    In a Search Engine Optimization campaign the most time-consuming part is link-building and preparing the content containing the anchor text links to your pages. Despite the lip service given to this activity by run-of-the-mill optimizers, it makes sense that success over other sites will come with quality relevant content and a mammoth linking effort; this is necessary to reach the Top Five. The long hours and elbow grease of submitting to hundreds of differently-formatted directories pays off when you check the rankings.

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  • Virtual Developer Day - EMEA-friendly time

    - by Tori Wieldt
    OTN's Virtual Developer Day lets you learn about the latest technical improvements in Java without leaving your desk/couch/park bench. Watch informative tutorials on your laptop and improve your Java programming expertise and engage in live chat sessions with Java experts, all for FREE.  OTN Virtual Developer Day: Java Europe/Africa/Middle East - June 25 09:00 to 13:00 BST / 10:00 to 14:00 CEST / 13:30 to 17:30 IST / 12:00 to 16:00 MSK / 08:00 to 12:00 Corresponding UTC (GMT) After a short keynote, you can dive into one of these three tracks:  Java SE 8 Track Learn about the features scheduled for Java SE 8, including Lambda expressions, extension methods for interfaces and a new Date and Time API. Learn how to create basic apps with JavaFX.  Java EE Track Take a close look at the new functionality in Java EE 7. Get presentations and demos on JSON, WebSockets, Batch, Concurrency, JAX-RS 2, JMS 2,  Java Embedded Track Provides an introductions to the Raspberry Pi, the Keil board, ARM architecture, and how to make it all work with Java Embedded. You know Java, now really know Java. Register now!

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  • ubuntu image size 732 mb - too big for cd

    - by memius
    i have an old pc that can't handle a boot stick install, so i have to create an actual, old fashioned boot cd. however, the image size for ubuntu 12.04 is 732mb, which is too large for cds, which can hold only 700mb. the maintainers of ubuntu 12.04 say the image size will never go over 700mb, and indeed, the download size seemed to be 689mb. Brasero says it won't burn the cd because the file is too big what's going on?

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  • Easy QueryBuilder - A User-Friendly Ad-Hoc Advanced Search Solution

    Constructing an easy and powerful QueryBuilder interface becomes more important for complex data grid filtering and accurate reporting services. In this article, I'll discuss how to build a query search engine using ASP.NET AJAX and dynamic SQL. The main goal is to provide an interactive interface to allow users select query attributes, operators, attribute values, and T-SQL operators so that the data context query list can be easily composed and a search engine is invoked.

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  • Easy QueryBuilder - A User-Friendly Ad-Hoc Advanced Search Solution

    Constructing an easy and powerful QueryBuilder interface becomes more important for complex data grid filtering and accurate reporting services. In this article, I'll discuss how to build a query search engine using ASP.NET AJAX and dynamic SQL. The main goal is to provide an interactive interface to allow users select query attributes, operators, attribute values, and T-SQL operators so that the data context query list can be easily composed and a search engine is invoked.Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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  • Information Marketing - SEO Friendly Twitter Links?

    Twitter can be used to not only drive prospects to your websites, articles and blog posts, the tweets themselves carry a potential goldmine in good search engine optimization. Most of us know that Google and Yahoo have a "nofollow" stance on the links inside of a tweet.

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  • Experiments in Big Data Visualization on Maps

    Experiments in Big Data Visualization on Maps Brendan Kenny and Mano Marks continue their series on using the CanvasLayer library and HTML5 APIs to visualize large amounts of data on top of Google maps. This week they look at loading Shapefiles and KML directly in the browser and using WebGL to render their content over a map. From: GoogleDevelopers Views: 0 1 ratings Time: 00:00 More in Science & Technology

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  • Tips For SEO Friendly Press Releases

    With the emergent commercial nature of the web it is becoming harder to get quality one way inbound links. One of the best ways of achieving incoming links is by submitting free or cheap press releases that help you build link justice without spending lots of money. An SEO press release is primary way to deliver news of new events taking place within your company.

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  • Performance Tuning in the Age of Big Data

    Database Administrators must now deal with large volumes of data and new forms of high-speed data analysis. If your responsibility includes performance tuning, here are the areas to focus on that will become more and more important in the age of Big Data. Total DeploymentEnjoy easy release management for your .NET apps, services, and databases with Deployment Manager. Get your free Starter edition now

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  • Good Blog Titles - Make it Memorable and SEO-Friendly

    If you want some free traffic from Google and other search engines, you will need to give some thought on the title of your blog post. A well chosen title will show up well in search results and persuade visits to click on your title. This article detail what your title should include and some proven title examples.

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  • Make the ASP.NET DataPager SEO friendly?

    Currently I’m working on a brand new .NET Framework v4 Project which is using all the new stuff of the new framework version. So I decided to try out the ASP.NET DataPager once more. It was introduced in previous .NET Versions already. However, at the beginning it only provided Javascript/Postback URLs which were not crawlable [...]...Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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  • Cloud just for hosting big files?

    - by yes123
    I need a solution to store my big files (50MB+ each). Currently I am using an european dedicated server (100MBits) with 8000GB/motnh at 60USD. I would like to use a cloud service that autmatically fetches my files from my server the first time users request it (like a classic cdn) (So I can have all files stored within 1 server) I was looking at Amazon CloudFront and, to get the same bandwidth 8'000 GB/month, I have to pay like 2000 USD vs my 60 USD of my dedicated server. Is there a cheaper alternative?

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  • Pogoplug: An Interesting, Linux-Friendly NAS

    <b>Phoronix:</b> "The Pogoplug is a network attached storage device that is far more than a basic NAS like the Icy Box NAS4220, but the Pogoplug can integrate with social networks like Twitter along with providing a rich web 2.0 interface for accessing the device from anywhere in the world."

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