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• Create a Contact List Application with Multi-touch

  Developers can use multi-touch and Visual Studio 2010 to create compelling business applications. Steve Apiki walks us through the creation of a basic business contact application that uses multi-touch to navigate the database and manipulate the data.

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• Three Global Telecoms Soar With Siebel

  - by michael.seback

  Deutsche Telekom Group Selects Oracle's Siebel CRM to Underpin Next-Generation CRM Strategy The Deutsche Telekom Group (DTAG), one of the world's leading telecommunications companies, and a customer of Oracle since 2001, has invested in Oracle's Siebel CRM as the standard platform for its Next Generation CRM strategy; a move to lower the cost of managing its 120 million customers across its European businesses. Oracle's Siebel CRM is planned to be deployed in Germany and all of the company's European business within five years. "...Our Next-Generation strategy is a significant move to lower our operating costs and enhance customer service for all our European customers. Not only is Oracle underpinning this strategy, but is also shaping the way our company operates and sells to customers. We look forward to working with Oracle over the coming years as the technology is extended across Europe," said Dr. Steffen Roehn, CIO Deutsche Telekom AG... "The telecommunications industry is currently undergoing some major changes. As a result, companies like Deutsche Telekom are needing to be more intelligent about the way they use technology, particularly when it comes to customer service. Deutsche Telekom is a great example of how organisations can use CRM to not just improve services, but also drive more commercial opportunities through the ability to offer highly tailored offers, while the customer is engaged online or on the phone," said Steve Fearon, vice president CRM, EMEA Read more. Telecom Argentina S.A. Accelerates Time-to-Market for New Communications Products and Services Telecom Argentina S.A. offers basic telephone, urban landline, and national and international long-distance services...."With Oracle's Siebel CRM and Oracle Communication Billing and Revenue Management, we started a technological transformation that allows us to satisfy our critical business needs, such as improving customer service and quickly launching new phone and internet products and services." - Saba Gooley, Chief Information Officer, Wire Line and Internet Services, Telecom Argentina S.A.Read more. Türk Telekom Develops Benefits-Driven CRM Roadmap Türk Telekom Group provides integrated telecommunication services from public switched telephone network (PSTN) and global systems for mobile communications technology (GSM). to broadband internet...."Oracle Insight provided us with a structured deployment approach that makes sense for our business. It quantified the benefits of the CRM solution allowing us to engage with the relevant business owners; essential for a successful transformation program." - Paul Taylor, VP Commercial Transformation, Türk Telekom Read more.

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• Take advantage of the stimulus plan by hiring someone!

  - by Randy Walker

  In case you didn’t know, businesses can take advantage of the stimulus package by hiring an unemployed worker.  The Hiring Incentives to Restore Employment (HIRE) Act can pay the business portion of the Social Security taxes as well as give you a $1000 general business tax credit. If you’re unemployed, make sure and mention this to a potential employee! You can find out more information from here on Intuit’s website.  http://www.qbenews.com/QB_Payroll/1003_qbpb/landing_01.html

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• What tools exist for assessing an organisation's development capability?

  - by Eric Smith

  I have a bit of a challenge at work at the moment. Presently (and in fact, for some time now), we have been experiencing the following problems with some in-house maintained applications: Defects (sometimes quite serious) being released into production; The Customer (that is, the relevant business unit) perpetually changing their minds (or appearing to do so) about what issue to work on next; A situation where everyone seems to be in a "fire-fighting" mode a lot of the time; Development staff responding to operational requests from business users; ("operational" here means something that needs to be done in order to continue with business, or perhaps just to make a business user's life a little less painful, as opposed to fixing a bug in the application, or enhancing the application); Now I'm sure this doesn't sound particularly new or surprising to most of the participants on this Q&A site and no prizes for identifying the "usual suspects" when it comes to root causes. My challenge is that I have to persuade the higher-ups to do uncomfortable things in order to address all of this. The folk I need to persuade come from a mixture of the following two cultures: Accounting; IT Infrastructure. I have therefore opted for a strategy that draws from things with-which folk from such a culture would be most comfortable (at least, in my estimation), namely: numbers and tangibles. Of course modern development practitioners know all too well that this sort of thing isn't easily solved using an analytical mindset (some would argue that that mindset is, in fact, entirely inappropriate). Never-the-less, this is the dichotomy with-which I am faced, so that's the stake that I've put in the ground. I would like to be able to do research and use the outputs to present findings in the form of metrics and measures. I am finding it quite difficult, though, to find an agreed-upon methodology and set of templates for assessing an organisations development capability--the only thing that seems applicable is the Software Engineering Institute's Capability Maturity Model. The latter, however, seems dated and even then rather vague. So, the question is: Do any tools or methodologies (free or commercial) exist that would assist me in completing this assessment?

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• Stay Informed with EBS Newsletters, Blogs and Social Media

  - by Oracle_EBS

  NewslettersStay informed by one of the many E-Business Newsletters — ACT For the latest information, product news and updates, support news and alerts and archived editions. Social Media Channels Follow My Oracle Support by one of these social media channels: Oracle EBS Twitter Oracle EBS Blog Oracle E-Business Suite Technology Blog (Steven Chan)

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• Behavior Driven Development (BDD) and DevExpress XAF

  - by Patrick Liekhus

  So in my previous posts I showed you how I used EDMX to quickly build my business objects within XPO and XAF.  But how do you test whether your business objects are actually doing what you want and verify that your business logic is correct?  Well I was reading my monthly MSDN magazine last last year and came across an article about using SpecFlow and WatiN to build BDD tests.  So why not use these same techniques to write SpecFlow style scripts and have them generate EasyTest scripts for use with XAF.  Let me outline and show a few things below.  I plan on releasing this code in a short while, I just wanted to preview what I was thinking. Before we begin… First, if you have not read the article in MSDN, here is the link to the article that I found my inspiration.  It covers the overview of BDD vs. TDD, how to write some of the SpecFlow syntax and how use the “Steps” logic to create your own tests. Second, if you have not heard of EasyTest from DevExpress I strongly recommend you review it here.  It basically takes the power of XAF and the beauty of your application and allows you to create text based files to execute automated commands within your application. Why would we do this?  Because as you will see below, the cucumber syntax is easier for business analysts to interpret and digest the business rules from.  You can find most of the information you will need on Cucumber syntax within The Secret Ninja Cucumber Scrolls located here.  The basics of the syntax are that Given X When Y Then Z.  For example, Given I am at the login screen When I enter my login credentials Then I expect to see the home screen.  Pretty easy syntax to follow. Finally, we will need to download and install SpecFlow.  You can find it on their website here.  Once you have this installed then let’s write our first test. Let’s get started… So where to start.  Create a new testing project within your solution.  I typically call this with a similar naming convention as used by XAF, my project name .FunctionalTests (i.e.  AlbumManager.FunctionalTests).  Remove the basic test that is created for you.  We will not use the default test but rather create our own SpecFlow “Feature” files.  Add a new item to your project and select the SpecFlow Feature file under C#.  Name your feature file as you do your class files after the test they are performing. Now you can crack open your new feature file and write the actual test.  Make sure to have your Ninja Scrolls from above as it provides valuable resources on how to write your test syntax.  In this test below you can see how I defined the documentation in the Feature section.  This is strictly for our purposes of readability and do not effect the test.  The next section is the Scenario Outline which is considered a test template.  You can see the brackets <> around the fields that will be filled in for each test.  So in the example below you can see that Given I am starting a new test and the application is open.  This means I want a new EasyTest file and the windows application generated by XAF is open.  Next When I am at the Albums screen tells XAF to navigate to the Albums list view.  And I click the New:Album button, tells XAF to click the new button on the list grid.  And I enter the following information tells XAF which fields to complete with the mapped values.  And I click the Save and Close button causes the record to be saved and the detail form to be closed.  Then I verify results tests the input data against what is visible in the grid to ensure that your record was created. The Scenarios section gives each test a unique name and then fills in the values for each test.  This way you can use the same test to make multiple passes with different data. Almost there.  Now we must save the feature file and the BDD tests will be written using standard unit test syntax.  This is all handled for you by SpecFlow so just save the file.  What you will see in your Test List Editor is a unit test for each of the above scenarios you just built. You can now use standard unit testing frameworks to execute the test as you desire.  As you would expect then, these BDD SpecFlow tests can be automated into your build process to ensure that your business requirements are satisfied each and every time. How does it work? What we have done is to intercept the testing logic at runtime to interpret the SpecFlow syntax into EasyTest syntax.  This is the basic StepDefinitions that we are working on now.  We expect to put these on CodePlex within the next few days.  You can always override and make your own rules as you see fit for your project.  Follow the MSDN magazine above to start your own.  You can see part of our implementation below. As you can gather from the MSDN article and the code sample below, we have created our own common rules to build the above syntax. The code implementation for these rules basically saves your information from the feature file into an EasyTest file format.  It then executes the EasyTest file and parses the XML results of the test.  If the test succeeds the test is passed.  If the test fails, the EasyTest failure message is logged and the screen shot (as captured by EasyTest) is saved for your review. Again we are working on getting this code ready for mass consumption, but at this time it is not ready.  We will post another message when it is ready with all details about usage and setup. Thanks

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• SharePoint 2010, Cloud, and the Constitution

  - by Michael Van Cleave

  The other evening an article on the Red Tap Chronicles caught my eye. The article written by Bob Sullivan titled "The Constitutional Issues of Cloud Computing" was very interesting in regards to the direction most of the technical world is going. We all have been inundated about utilizing cloud computing for reasons of price, availability, or even scalability; but what Bob brings up is a whole separate view of why a business might not want to move toward the cloud for services or applications. The overall point to the article was pretty simple. It all boiled down to the summation that hosting "Things" in the cloud (Email, Documents, etc…) are interpreted differently under the law regarding constitutional search and seizure than say a document or item that is kept in physical form at a business or home. Where if you physically have it stored someone would have to get a warrant to search for it or seize it, but if it is stored off in the cloud and the ISV or provider is subpoenaed for the item then they will usually give access to the information. Obviously this is a big difference in interpretation of the law and the constitution due to technology. So you might ask "Where does this fit in with SharePoint? Well the overall push for this next version of SharePoint is one that gives a business ultimate flexibility to utilize the Cloud. In one example this upcoming version gracefully lends itself to Multi Tenancy so that online or "Cloud" hosting would be possible by Service Providers. Another aspect to the upcoming version is that it has updated its ability to store content outside of the database and in a cheaper commoditized storage facility. This is called Remote Blob Storage (or RBS) which is the next evolution of External Blob Storage (or EBS). With this new functionality that business might look forward to it is extremely important for them to understand that they might be opening themselves up to laws that do not need a warrant to search or seize their information that is stored in the cloud. It will be interesting to see how this all plays out in the next few months. Usually the laws change slowly in comparison to technology so it might be a while until we see if it is actually constitutional to treat someone's content on the cloud differently as it would be in their possession, however until there is some type of parity that happens or more concrete laws regarding the differences be very careful about what you put in the cloud. Michael

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• Finding Out the Right Graphic Design Agency for You

  The role of graphic designers has increased manifold. They are now being hired by all business owners. With internet playing a great platform for all online business purposes, it?s now become essenti... [Author: David Jackson - Web Design and Development - August 31, 2009]

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• The IBM InfoPrint 1552 Printer Will Work For Years In Your Home Office

  So, you are looking for a printer for your business? Whether it is a small or large business, you have a great choice when you consider the IBM InfoPrint 1552 printer using IBM InfoPrint 1552 compati... [Author: Ben Pate - Computers and Internet - March 31, 2010]

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• SEO - Definition & Purpose

  It stands for Search Engine Optimization. It is a process by which the website is ranked higher and promoted on a large scale and that leads to more business for the owner. In order to understand what this process is, you need to understand some details pertaining to search engines and websites. Now almost every company and trader has built their websites to promote their business since they can make a global approach through the internet.

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• Solita Oy Achieves Oracle PartnerNetwork Specialization

  - by michaela.seika(at)oracle.com

  Helsinki, February 2, 2011 - Solita Oy, a member of the Oracle® PartnerNetwork (OPN), is the first Finnish enterprise to achieve OPN Specialized status for customer-specific systems integration and software solutions.To achieve a Specialized status, Oracle partners are required to meet a stringent set of requirements that are based on the needs and priorities of the customer and partner community. By achieving a Specialized distinction, Solita Oy has been recognized by Oracle for its expertise in customer-specific systems integration and software solutions, achieved through competency development and demonstrated by the company's business results and proven success in implementing customer projects. "Solita and Oracle have cooperated for a long time, and we have been an Oracle partner for many years. We believe that the renewed partner program and the new partnership level that we have achieved will open up new opportunities for a closer collaboration with Oracle. Our increased focus on systems integration solutions and the stepping up of our specialized knowledge of SOA will enable us to provide even better solutions for our customers," said Jari Niska, Chief Executive Officer, Solita Oy. "Solita has shown trust and belief in Oracle's technology and in the business opportunities arising with it. They have contributed to building our cooperation in a consistent and systematic way. Achieving a Specialized status in our partner program is a natural further step in our close and committed cooperation. It strengthens our trust in our ability to be able to increase both turnover and profitability together," said Juha Kaskirinne, Alliances and Channel Leader, Oracle Finland Oy.  About Oracle PartnerNetwork Oracle PartnerNetwork (OPN) Specialized is the latest version of Oracle's partner program that provides partners with tools to better develop, sell and implement Oracle solutions. OPN Specialized offers resources to train and support specialized knowledge of Oracle products and solutions and has evolved to recognize Oracle's growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to differentiate through Specializations. Specializations are achieved through competency development, business results, expertise and proven success. To find out more visit http://www.oracle.com/partners or connect with the Oracle Partner community at OPN on Twitter, OPN on Facebook, OPN on LinkedIn, and OPN on YouTube. About Solita Oy Solita Oy is a Finnish company dedicated to developing demanding information system solutions and IT professional services. Solita's customers include prominent Finnish companies and public organizations. Solita's turnover in 2010 was about 17 million euros. The company was founded in 1996 and has over 170 employees. Further information: www.solita.fiFurther information Jari Niska, CEO, Solita Oy, tel. +358 40 524 6400, [email protected] Kaskirinne, A&C Leader Finland, Oracle Finland Oy, tel. +358 40 506 3592, [email protected]

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• links for 2010-06-07

  - by Bob Rhubart

  Dynamic Data Lookup in a Business Process In the latest installment of the SOA Suite Essentials for WLI Users article series, Simone Geib shows how dynamic data can be retrieved at run-time in a business process through Domain Value Maps in SOA Suite and the similarities to an XML MetaData Cache control in Oracle WebLogic Integration. (tags: oracle soa weblogic)

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• Web Application Development - The Innovative Idea Helping Customers

  Web application development helps in building websites over platform that guarantee client's business enhancement and elevates its operational excellence. Web application development is highly popular and it is used amongst across the globe. It is the professional web design team that studies client's requirements and brings out an innovative idea that will assist clients business.

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• links for 2010-12-22

  - by Bob Rhubart

  @hajonormann: BPM: Top Seven Architectural Topics in 2010 Oracle ACE Director Hajo Normann offers details on how to design a BPM/SOA solution including: modeling human interaction, improving BPM models, orchestrating composed services, central task management, new approaches for business-IT alignment, solutions for non-deterministic processes, and choreography. (tags: oracle otn soasymposium infoq soa bpm) InfoQ: Simplicity, The Way of the Unusual Architect Dan North talks about the tendency developers-becoming-architects have to create bigger and more complex systems. Without trying to be simplistic, North argues for simplicity, offering strategies to extract the simple essence from complex situations. (tags: ping.fm) Fun with Sun Ray, 3D, Oracle VM x86 and SRIOV (Wim Coekaerts Blog) "One of the things I like about my job is that I get to play around with stuff and make use of the technologies we work on in my teams. Sort of my own little playground." - Wim Coekaerts (tags: oracle otn virtualization oraclevm) Oracle VM VirtualBox 4.0.0 Released! (Oracle's Virtualization Blog) And you were worried about what to get that special someone for Christmas... (tags: oracle otn virtualization virtualbox) Virtual Developer Day: Oracle WebLogic Server & Java EE (#OTNVDD) (Oracle Technology Network Blog (aka TechBlog)) "Virtual Developer Day is back with a vengeance! On Feb. 1, login to learn how Oracle WebLogic Server enables a whole new level of productivity for enterprise developers." Registration is open. (tags: oracle otn events webinar java) New Coherence 3.6 Oracle University Course (Cristóbal Soto's Blog) Cristóbal Soto shares information on the "Oracle Coherence 3.6: Share and Manage Data in Clusters" course now available through Oracle University. (tags: oracle otn grid coherence) The Aquarium: Oracle WebLogic Server & Java EE developer day "Oracle WebLogic is well on its way to contribute to the general Java EE 6 momentum and the OTN Blog has just announced a Virtual Developer Day for Oracle WebLogic." (tags: oracle otn weblogic java) Enterprise 2.0 Use Cases for Semantic Web (Reiser 2.0) "How can an enterprise improve the efficiency and effectiveness of their Knowledge and Community model leveraging semantic technologies and social networking dynamics?" - Peter Reiser (tags: oracle otn enterprise2.0 semanticweb) John Gøtze: European Interoperability Framework 2.0 "This week, the European Commission announced an updated interoperability policy in the EU. The Commission has committed itself to adopt a Communication that introduces the European Interoperability Strategy (EIS) and an update to the European Interoperability Framework (EIF)..." - John Gøtze (tags: entarch Interoperability) Andy Mulholland: Maybe Web 3.0 is quite understandable – and a natural result "The idea of Web 1.0 = content, Web 2.0 = people and Web 3.0 = services has a nice symmetrical feel to it, in fact it feels basically right as such a definition would include the two other major definitions as well. So if we put these things all together what picture do we see?" - Andy Mulholland (tags: web2.0 web3.0) Ken Downs: A Working Definition of Business Logic, with Implications for CRUD Code "The Wikipedia entry on 'Business Logic' has a wonderfully honest opening sentence stating that 'Business logic, or domain logic, is a non-technical term...'"  (tags: businesslogic crud)

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• Web Site Search Engines - Sending Your Site to Search Engine Sites

  Search engines are number one cost effective approach to market your business and web site. Studies indicate that vast majority viewers find web sites via leading search engines and directories. Quality listing on leading search engine or directory may drive targeted traffic to your website and improve your business in a short period of time.

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• Cool Tools You Can Use: Validation Templates for PeopleSoft Contracts Processes

  - by Mark Rosenberg

  This is the first in a series of postings we’ll be making under the heading of Cool Tools You Can Use. Our PeopleSoft product management team identified the need for this series after reflecting on the many conversations we have each year with our PeopleSoft community members. During these conversations, we were discovering that customers and implementation partners were often not aware that solutions exist to the problems they were trying to address and that the solutions were readily available at no additional charge. Thus, the Cool Tools You Can Use series will describe the business challenge we’ve heard, the PeopleSoft solution to the challenge, and how you can learn more about the solution so that everyone can be sure to make full use of what PeopleSoft applications have to offer. The first cool tool we’ll look at is the Validation Template for PeopleSoft Contracts Process Requests, which was first released in December 2013 as part of PeopleSoft Contracts 9.2 Update Image 4. The business issue our customers highlighted to us is the need to tightly control but easily configure and manage the scope of data that any user can process when initiating a process. Control of each user’s span of impact is essential to reducing billing reconciliation issues, passing span of authority audits, and reducing (or even eliminating) the frequency of unexpected process results.  Setting Up the Validation Template for a PeopleSoft Contracts Process With the validation template, organizations can easily and quickly ensure the software restricts the scope of transactions a user can affect and gives organizations the confidence to know that business processes are being governed effectively. Additionally, this control of PeopleSoft Contracts process requests can be applied and easily maintained and adjusted from a web browser thereby enabling analysts to administer the rules without having to engage software developers to customize the software. During the field validation template setup, an analyst specifies the combinations of fields that must contain values when a user tries to setup a run control and initiate a PeopleSoft Contracts process from a process request page. For example, for the Process Limits component, an organization could require that users enter a valid combination of values for the business unit, contract, and contract type fields or a value in the contract administrator field. Until the user enters a valid combination of entries on the process request page, he cannot launch the process. With the validation template activated for process request pages, organizations can be confident that PeopleSoft Contracts users will not accidentally begin generating invoices or triggering other revenue management processes for transactions beyond their scope of authority. To learn more about the Validation Template, please review the Defining Validation Templates section of the PeopleSoft Contracts PeopleBooks. 

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• How to use Chrome to access Oracle Applications

  - by Pan.Tian

  So far,Chrome browser is still not certified by Oracle Application, so you can not access Oracle Apps via Chrome.But you can install a chrome Extension to access Oracle Application(It works fine for 11i or R12 instance) Chrome Plugin:Oracle EBS R12 Enablement for Chrome You can use this Chrome Extension to log in Oracle E-Business R12 Form UI without FRM-92129(or FRM-92120) error which say the file Registry.dat lost. Plugin Author: zorrofox (see:http://www.itpub.net/forum.php?mod=viewthread&tid=1724526&page=1#pid20409128)

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• SEO Ecommerce Website - Useful Tips

  In Ecommerce websites, the number of sales depends on many aspects such as site's business model, size of the target market, business opportunity available etc. With the following website design development seo tips you can get your pages indexed faster in search engines and increase visitor traffic to your website.

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• Web Design; Importance And Tips For Choosing Effective Web Design Company

  In the present times when internet has turned out to be a major medium for conducting business, most of the people prefer to start their online business and market their products among a larger range... [Author: Ben Ma - Web Design and Development - April 02, 2010]

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• WebCenter Customer Spotlight: Marvel

  - by me

  Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter  Solution SummaryMarvel Entertainment, LLC (Marvel) is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. The customer wanted to optimize their brand licensing process, so Marvel worked with Oracle WebCenter partner Fishbowl Solutions and implemented a centralized Content Hub based on Oracle WebCenter Content. The 100% web based secure Intranet/Partner Extranet solution is now managing the entire life cycle of the brand licensing process. Marvel and their brand licensees have  now complete visibility of brand license operations including the history of approval request and related content.  Company OverviewMarvel Entertainment, LLC (Marvel) a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years.  Marvel utilizes its character franchises in entertainment, licensing and publishing.   Sample  characters:    - Spider-Man    - Iron Man    - Captain America    - X-MEN    - Thor    - Avengers    - And a host of others  Business ChallengesMarvel wanted to optimize their brand licensing process for their characters and had following business requirements : Facilitating content worldwide Scalable and flexible infrastructure to manage multiple content types and huge file sizes Optimize the licensing process workflow trough automatic notifications, tracking reviews, issuing approvals, etc. Solution DeployedMarvel worked with Oracle WebCenter partner Fishbowl Solutions and implemented a centralized Content Hub based on Oracle WebCenter Content. The 100% web based secure Intranet/Partner Extranet solution is now managing the entire life cycle of the brand licensing process. The internal users can now manage all digital assets related to a character trough proper categorization of all items, workflow based review and approval of branding styles and a powerful search and retrieval service. The licensees of Marvel brands can now online develop and submit  concepts and prototypes which are reviewed and approved using a collaborative process. Business ResultMarvel and their brand licensees have now complete visibility of brand license operations including the history of approval request and related content. The character brand related content is now in the right place, at the right time at the user's fingertips with highly improved quality. Additional Information Marvel Open World Presentation Oracle WebCenter Content

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• A Few Things You Should Consider Before Deciding on a Web Development Company

  Need a website for your business? There is a company offering web development services at every nook and corner. How to decide for the right web development company for your website, obviously you would want a company that is innovative and creative, understands the business and is cost effective.

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• Few Deadly SEO Mistakes!

  With so many websites sprouting all around like mushrooms, the business of designing, development and other site related works are on a brilliant business spree. Even Search Engine Optimization has a splendor demand everywhere.

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• Phone number in meta description bad or good for local rankings NAP

  - by bybe

  Once again I'm at it with increasing people's local rankings and I've learnt so much about local rankings in the past 2 weeks it feels like my brain is gonna pop anyway, question is fairly simple for someone who engages in local rankings and I appreciate the question may be a little guess work but isn't SEO mostly guessing anyway? From what I've read and learned that Google works of a system called nap for local rankings (With many other factors but this question is purely based on NAP). For people who care about local rankings NAP stands for Name of Business / Address of Business / Phone Number for Business. Now what what I've read you don't need the whole NAP to be on one website, a P or just a N can help towards your local rankings. It's believed that NAP rewards more than just P and N for example but knowing Google they might have a diversity checker which is my concern what your get to in a moment. Now of course sites weight differently where your business is posted, it's certainly going to be more credible if your NAP details are on your national phone book than say a blog site, so taking in this consideration too. Pure Guess (Not apart of the question but none the less makes a good read on my belief). Now my guess work would make me believe that the formula would look something like (N)+(A)+(P)x(T) So (N)name would be 1 or 0 to indicate present or not So (A)dress would be 1 or 0 to indicate present or not So (P)hone would be 1 or 0 to indicate present or not So (T)rust would be 1-100 to indicate level of trust So a phone number appearing on youtube might look something like 0+0+1x95= 95 and a NAP appearing on your national phone book might look something like 1+1+1x100= 300 Please note that I'm not saying this is the sole factor and I'm sure its way more complex that this with things like other factors on the page, off the page (Reviews, Links, Clicks) and so on but its still a contributor). The Question My question is fairly simple and I'd imagine hard to impossible to have an actual definite answer to this but maybe someone has seen official wording else where on this, is it bad to include address or phone number in the Meta Description? The reason I ask is that one of my competitors has these elements in the meta descriptions and their local rankings are absolutely superb, the problem I have with this is scrap bot sites like 'Similar Too' 'Seo Rankings' and 1,000's of the other scrap box networks that scrap site and then make urls with your site information are mostly limited to your meta description what this means that your phone number, address and sometimes even your company name if the domain is exact will appear as AP, and even NAP on thousands of websites. So, is it a bad strategy to include phone number and address in meta description, everything I read into would suggest its good of course with the downside of maybe lowering quality of description for click thoughts but top rankings would increase this 10 folds anyhow..

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• WebCenter Customer Spotlight: American Home Mortgage

  - by Michelle Kimihira

  Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter Solution Summary American Home Mortgage Servicing Inc. (AHMSI) is a 3,000 employee company based in Coppell, Texas and provides services to homeowners and loan investors. With a multibillion portfolio under management, AHMSI is one of the country's largest servicers of Alt-A and subprime loans. AHMSI implemented a public-facing secure Web portal using Oracle WebCenter Suite to help investors make informed decisions more quickly and automated much of the investor approval process AHMSI reduced the time needed to process loan modification from approximately 30 days to one week.  UsingOracle WebCenter Content AHMSI can now share strategic & sensitive content in compliance with the various governance regulations.  Company OverviewAmerican Home Mortgage Servicing Inc. provides services to homeowners and loan investors. Whether a borrower holds a traditional, Alt-A, payment option, or subprime loan, the company's highly trained experts are committed to providing high levels of service as they work to address each customer's needs. AHMSI also carefully manages the loan portfolios of investors. With a multibillion portfolio under management, AHMSI is one of the country's largest servicers of Alt-A and subprime loans.  Challenges AHMSI’s biggest challenge was to improve security by minimizing the use of e-mail and FTP sites to share sensitive mortgage loan data with third parties, including estate investors.  Solutions AHMSI implemented Oracle WebCenter Suite to deploy a public-facing Web portal, enabling authorized external users to view content stored on the content server and Oracle WebCenter Content  to create a secure storage area for daily, weekly, and monthly reports. They leveraged the standard group spaces in Oracle WebCenter Portal to enable business users to collaborate more effectively.  Results By automating much of the investor approval process, they reduced the time needed to process loan modifications from approximately 30 days to one week and greatly minimized the use of e-mail and FTP sites to share information. Investors can now view supporting materials including real-time loan information and call center data to help them make more informed decisions more quickly.  The implemented solution complies with various government regulations in dealings with real estate investors.  “To maintain our commitment to providing customers with the highest possible levels of services while creating a competitive advantage for our business, we needed to be able to share strategic and sensitive content in a safe and secure manner. With Oracle WebCenter, we have a flexible and modern user experience platform that allows us to securely, reliably and efficiently manage our portfolio of sensitive data and share it with our business partners. This not only helps ensure compliance with various government regulations, it accelerates processes and supports more informed decision making.” Vince Holt, Manager, Application Management, American Home Mortgage Servicing, Inc.  Additional Information AHMSI Customer Snapshot  Oracle WebCenter Suite Oracle WebCenter Content Oracle WebCenter Portal Oracle Fusion Middleware

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• Strategies For Internet Marketing

  Marketing strategies are required for every kind of business. Now internet marketing has become very important for the success of any business.

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