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  • Six Best Practices for Empowering the Customer Experience

    - by Richard Lefebvre
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Companies that fail to offer a great Customer eXperience can face declining customer satisfaction numbers and a poor service experience that can be amplified over #social channels. Here are 6 best practices for empowering the Customer Experience. What are your top tips for a great CX? Read the article here

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  • Engage Customers & Empower Employees

    - by Michelle Kimihira
    Oracle WebCenter and Oracle Identity Management help people collaborate more efficiently with social tools that optimize connections between people, information and applications while ensuring timely, relevant and accurate information is always available. See this demo with Andy Kershaw, Senior Director of Product Management, Oracle WebCenter. Additional Information Product Information on Oracle.com: Oracle Fusion Middleware Follow us on Twitter and Facebook and YouTube Subscribe to our regular Fusion Middleware Newsletter

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  • SEO For Boring Products - Four Content Ideas to Promote the Plain and the Dull

    As search engine marketing and social media networks converge it is becoming more and more important to create valid, exciting and engaging content. Both from a branding point of view and for the more measurable metrics of SEO, being able to mobilize the marketplace to do your bidding (either to tell their friends about you or to give you a link back) through genuinely interesting content is the most important aspect of online marketing.

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  • I Have A Website, Why Do I Need A Blog?

    A website is a great tool to have, however while I believe it is the most important tool of your online marketing, it should not stand alone. Social media, and specifically a blog should be used in c... [Author: Eric Schuster - Web Design and Development - April 21, 2010]

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  • Google rafraichit son interface utilisateur avec WebGL et HTML 5, plusieurs autres services suivront

    Google rafraichit son interface utilisateur avec WebGL et HTML 5 Plusieurs autres services suivront Après le lancement de son nouveau réseau social Google+ pour contrer Facebook, Google a annoncé qu'il travaille sur un projet pour apporter une nouvelle expérience utilisateur et une amélioration de l'interface de plusieurs de ses services. Le premier à en bénéficier est depuis aujourd'hui le moteur de recherche qui arbore d'ores et déjà son nouveau look. La page d'accueil du moteur de Google affiche désormais un nouveau bandeau de menu noir, « plus convivial », et des boutons de recherche redessinés. Cette i...

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  • L'application mobile de Facebook bientôt capable de savoir la musique que vous écoutez, à la manière de Shazam

    L'application mobile de Facebook bientôt capable de savoir la musique que vous écoutez, à la manière de Shazam Vous avez sans doute déjà entendu parler ou utilisé une application capable d'identifier de la musique ou de reconnaître une émission de télévision à l'instar du populaire Shazam, SoundHound ou même Midomi. La nouvelle mise à jour de l'application mobile de Facebook (sur Android et iOS) se dote de cette nouvelle fonctionnalité ; le réseau social va pouvoir reconnaître le morceau écouté...

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  • Adding Facebook Open Graph Tags to an MVC Application

    - by amaniar
    If you have any kind of share functionality within your application it’s a good practice to add the basic Facebook open graph tags to the header of all pages. For an MVC application this can be as simple as adding these tags to the Head section of the Layouts file.<head> <title>@ViewBag.Title</title> <meta property="og:title" content="@ViewBag.FacebookTitle" /> <meta property="og:type" content="website"/> <meta property="og:url" content="@ViewBag.FacebookUrl"/> <meta property="og:image" content="@ViewBag.FacebookImage"/> <meta property="og:site_name" content="Site Name"/> <meta property="og:description" content="@ViewBag.FacebookDescription"/></head>  These ViewBag properties can then be populated from any action: private ActionResult MyAction() { ViewBag.FacebookDescription = "My Actions Description"; ViewBag.FacebookUrl = "My Full Url"; ViewBag.FacebookTitle = "My Actions Title"; ViewBag.FacebookImage = "My Actions Social Image"; .... } You might want to populate these ViewBag properties with default values when the actions don’t populate them. This can be done in 2 places. 1. In the Layout itself. (check the ViewBag properties and set them if they are empty) @{ ViewBag.FacebookTitle = ViewBag.FacebookTitle ?? "My Default Title"; ViewBag.FacebookUrl = ViewBag.FacebookUrl ?? HttpContext.Current.Request.RawUrl; ViewBag.FacebookImage = ViewBag.FacebookImage ?? "http://www.mysite.com/images/logo_main.png"; ViewBag.FacebookDescription = ViewBag.FacebookDescription ?? "My Default Description"; }  2. Create an action filter and add it to all Controllers or your base controller. public class FacebookActionFilterAttribute : ActionFilterAttribute { public override void OnActionExecuting(ActionExecutingContext filterContext) { var viewBag = filterContext.Controller.ViewBag; viewBag.FacebookDescription = "My Actions Description"; viewBag.FacebookUrl = "My Full Url"; viewBag.FacebookTitle = "My Actions Title"; viewBag.FacebookImage = "My Actions Social Image"; base.OnActionExecuting(filterContext); } } Add attribute to your BaseController. [FacebookActionFilter] public class HomeController : Controller { .... }

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  • SEO Link Building - An Important Part of Online Marketing

    You must remember that SEO link building is something that is a very important part of online marketing. The latter is a field that has in recent times become a real money churner for corporate conglomerates. SEO link building is so important that now you have marketing companies that specialize in this particular field alone. It should be noted that such online marketing per se will not help you garner great sales; you should also be highly involved in social media as well.

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  • Oracle Days 2013 in EMEA Are Coming Soon: Invite Your Customers!

    - by Javier Puerta
    Oracle Days will again be hosted across EMEA this October and November (schedule here). By attending an Oracle Day, your customers can: Hear the new announcements from Oracle OpenWorld See customer case studies showing innovation in practice. Discuss key issues for business and IT executives in cloud, mobile, social, big data, The Internet of Things Network with peers who are facing the same challenges Meet Oracle experts and watch live demos of new products  Promoting Oracle Day to Your Customers Follow the Oracle Day schedule in EMEA Direct your customers to the Oracle Day 2013 video on Oracle.com

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  • SEO - A Game of Numbers and Strategy

    Traditional marketing strategy would capitalize on the usual television commercial, banner ads, holding a social event to promote your new product, print ads and more. However, these portfolios might be missing one vital ingredient: the internet. Over one billion people have the access to internet.

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  • The SQL Saturday Australia Tour

    Free days of training in Australia during the spring of 2012. Apr 12 in Brisbane, Apr 14 in Wellinton, Apr 19 in Canberra, Apr 21 in Sydney, Apr 24 in Adelaide, and Apr 28 in Perth. What are your servers really trying to tell you? Find out with new SQL Monitor 3.0, an easy-to-use tool built for no-nonsense database professionals.For effortless insights into SQL Server, download a free trial today.

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  • JSP Model 2 Architecture and Dependency Injection

    - by Robert
    If I'm writing a web application that uses the model 2 architecture, is it possible to use the Google Guice framework (or really any IoC container)? The reason I ask this question is because everything I've researched about DI, IoC, et cetera always uses Spring, Hibernate or some other framework/container in their examples. I'm just using Java classes, controllers, and JSP's to build this application and I can't find any good documentation about the subject.

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  • Planning Your Online Marketing Budget For 2010

    Although Social Media is everywhere, you'll find that Maryland businesses and companies everywhere are still planning a balanced online attack for 2010, with search engine optimization and online advertising as front runners, as they've provided proven success on the web. Despite a recession, Search Engine Optimization and search engine marketing practices are still growing each year. Experts predict that Search Engine marketing activities in the US will have doubled from $13 billion dollars spent in 2009 to $26 billion by the year 2014.

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  • REST API at backend and MVC Javascript framework at client side

    - by Prashere
    I am building an online social network. I have finished writing RESTful API service using Django. This will return only JSON response (No HTML will be generated from server side) so that this JSON response can be used to build native smartphone apps. API service being common to all clients. My question is, since there is no HTML response from server side, can the MV* Javascript Frameworks like Angular / Backbone / Ember take care of complete Front-end, right from generating HTML page with CSS?

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  • Where should I start and how to progress when learning Java EE

    - by danizmax
    I know basic stuff like, what are beans, jsp, servlet, jsf and how this stuff should work together. I know how to make basic jsp page with database query for example. Now I need to know what is the best path to learn all this stuff. My plan is to learn in this order: jsp (including persistance and JSTL) servlets + beans jsf The jump to frameworks (hibernate, struts, spring, etc) Also I'm not exactly sure about JSF, is it a must to make great pages or is it just a convenience to know?

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  • iPhone Apps - The New Business Website?

    That the alternatives of a website or an app are more similar than distinct, and can be seen in the adoption by large websites of iPhone apps. If your target market has elements of mobility, social media involvement and immediacy in decision making, then consider having an iPhone app in addition to and in support of your traditional website.

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  • Nov.13th Live Partnercast: Topics Include Communications Industry, CX Updates

    - by Roxana Babiciu
    Join the next Live PartnerCast at partners.oracle.com on Wednesday, November 13th at 10:00AM PT. In addition to a review of the latest news happening around the OPN community, interviews with Oracle experts will discuss the following topics: Communications updates around the Acme Packet and Tekelec acquisitions Primavera updates around the Skire and Instantis acquisitions CX updates focusing on Oracle SRM (Social Relationship Management) Learn more about OPN PartnerCasts.

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