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  • How to Test and Deploy Applications Faster

    - by rickramsey
    photo courtesy of mtoleric via Flickr If you want to test and deploy your applications much faster than you could before, take a look at these OTN resources. They won't disappoint. Developer Webinar: How to Test and Deploy Applications Faster - April 10 Our second developer webinar, conducted by engineers Eric Reid and Stephan Schneider, will focus on how the zones and ZFS filesystem in Oracle Solaris 11 can simplify your development environment. This is a cool topic because it will show you how to test and deploy apps in their likely real-world environments much quicker than you could before. April 10 at 9:00 am PT Video Interview: Tips for Developing Faster Applications with Oracle Solaris 11 Express We recorded this a while ago, and it talks about the Express version of Oracle Solaris 11, but most of it applies to the production release. George Drapeau, who manages a group of engineers whose sole mission is to help customers develop better, faster applications for Oracle Solaris, shares some tips and tricks for improving your applications. How ZFS and Zones create the perfect developer sandbox. What's the best way for a developer to use DTrace. How Crossbow's network bandwidth controls can improve an application's performance. To borrow the classic Ed Sullivan accolade, it's a "really good show." "White Paper: What's New For Application Developers Excellent in-depth analysis of exactly how the capabilities of Oracle Solaris 11 help you test and deploy applications faster. Covers the tools in Oracle Solaris Studio and what you can do with each of them, plus source code management, scripting, and shells. How to replicate your development, test, and production environments, and how to make sure your application runs as it should in those different environments. How to migrate Oracle Solaris 10 applications to Oracle Solaris 11. How to find and diagnose faults in your application. And lots, lots more. - Rick Website Newsletter Facebook Twitter

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  • Whole Lotta Virtualization Goin' On

    - by rickramsey
    Lately we've published a lot of content about virtualization. Here's a sampling. Podcat: Technology Preview of Transcendent Memory Turns out that in a virtual environment, RAM is the bottleneck. Not because it's slow, it's not, but because each CPU still had to use its own RAM. Which gets expensive. In this podcast, Dan Magenheimer describes how Oracle and the open source community taught the guest kernel in Oracle Linux to share its memory with other CPU's. Transcendent memory will wind up saving large data centers a lot of money. Find out how. Tech Article: How to Use Oracle VM Templates This article describes how to prepare an Oracle VM environment to use Oracle VM Templates, how to obtain a template, and how to deploy the template to your Oracle VM environment. It also describes how to create a virtual machine based on that template and how you can clone the template and change the clone's configuration. Tech Article: How to Set Up a Load Balanced Application Across Two Oracle Solaris Zones Install Apache Tomcat on two Oracle Solaris zones. Connect them across a VPN. And let the Integrated Load Balancer in Oracle Solaris 11 manage traffic. Presto: high(er) availability in a single server. Tech Article: How to Install Oracle RAC on Oracle Solaris Zone Clusters Learn how to implement a multi-tiered database environment that isolates database tiers and administrative domains, while taking advantage of centralized (and simpler) cluster admin. For fans of Jerry Lee Lewis If you're a fan of Jerry Lee Lewis, you might enjoy this video. - Rick Website Newsletter Facebook Twitter

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  • Oracle TechCast Live: "MySQL 5.5 Does Windows"

    - by bertrand.matthelie(at)oracle.com
    @font-face { font-family: "Arial"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }a:link, span.MsoHyperlink { color: blue; text-decoration: underline; }a:visited, span.MsoHyperlinkFollowed { color: purple; text-decoration: underline; }div.Section1 { page: Section1; } Interested in MySQL on Windows? Join our next Oracle TechCast Live on Tuesday January 11th at 10.00 am PT! MySQL Product Manager Mike Frank will then tell you all about the major MySQL 5.5 performance gains on Windows.   In case you're not familiar with the Oracle TechCast Live events, they're akin to online "fireside chats" with experts about new tools, technologies and trends in application development. They also include live Q&A sessions, and you can ask questions via Twitter & Facebook. You can check out a few archived sessions here.   Get ready to ask your questions to Mike!   We hope many of you will join.

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  • Set-Cookie Headers getting stripped in ASP.NET HttpHandlers

    - by Rick Strahl
    Yikes, I ran into a real bummer of an edge case yesterday in one of my older low level handler implementations (for West Wind Web Connection in this case). Basically this handler is a connector for a backend Web framework that creates self contained HTTP output. An ASP.NET Handler captures the full output, and then shoves the result down the ASP.NET Response object pipeline writing out the content into the Response.OutputStream and seperately sending the HttpHeaders in the Response.Headers collection. The headers turned out to be the problem and specifically Http Cookies, which for some reason ended up getting stripped out in some scenarios. My handler works like this: Basically the HTTP response from the backend app would return a full set of HTTP headers plus the content. The ASP.NET handler would read the headers one at a time and then dump them out via Response.AppendHeader(). But I found that in some situations Set-Cookie headers sent along were simply stripped inside of the Http Handler. After a bunch of back and forth with some folks from Microsoft (thanks Damien and Levi!) I managed to pin this down to a very narrow edge scenario. It's easiest to demonstrate the problem with a simple example HttpHandler implementation. The following simulates the very much simplified output generation process that fails in my handler. Specifically I have a couple of headers including a Set-Cookie header and some output that gets written into the Response object.using System.Web; namespace wwThreads { public class Handler : IHttpHandler { /* NOTE: * * Run as a web.config set handler (see entry below) * * Best way is to look at the HTTP Headers in Fiddler * or Chrome/FireBug/IE tools and look for the * WWHTREADSID cookie in the outgoing Response headers * ( If the cookie is not there you see the problem! ) */ public void ProcessRequest(HttpContext context) { HttpRequest request = context.Request; HttpResponse response = context.Response; // If ClearHeaders is used Set-Cookie header gets removed! // if commented header is sent... response.ClearHeaders(); response.ClearContent(); // Demonstrate that other headers make it response.AppendHeader("RequestId", "asdasdasd"); // This cookie gets removed when ClearHeaders above is called // When ClearHEaders is omitted above the cookie renders response.AppendHeader("Set-Cookie", "WWTHREADSID=ThisIsThEValue; path=/"); // *** This always works, even when explicit // Set-Cookie above fails and ClearHeaders is called //response.Cookies.Add(new HttpCookie("WWTHREADSID", "ThisIsTheValue")); response.Write(@"Output was created.<hr/> Check output with Fiddler or HTTP Proxy to see whether cookie was sent."); } public bool IsReusable { get { return false; } } } } In order to see the problem behavior this code has to be inside of an HttpHandler, and specifically in a handler defined in web.config with: <add name=".ck_handler" path="handler.ck" verb="*" type="wwThreads.Handler" preCondition="integratedMode" /> Note: Oddly enough this problem manifests only when configured through web.config, not in an ASHX handler, nor if you paste that same code into an ASPX page or MVC controller. What's the problem exactly? The code above simulates the more complex code in my live handler that picks up the HTTP response from the backend application and then peels out the headers and sends them one at a time via Response.AppendHeader. One of the headers in my app can be one or more Set-Cookie. I found that the Set-Cookie headers were not making it into the Response headers output. Here's the Chrome Http Inspector trace: Notice, no Set-Cookie header in the Response headers! Now, running the very same request after removing the call to Response.ClearHeaders() command, the cookie header shows up just fine: As you might expect it took a while to track this down. At first I thought my backend was not sending the headers but after closer checks I found that indeed the headers were set in the backend HTTP response, and they were indeed getting set via Response.AppendHeader() in the handler code. Yet, no cookie in the output. In the simulated example the problem is this line:response.AppendHeader("Set-Cookie", "WWTHREADSID=ThisIsThEValue; path=/"); which in my live code is more dynamic ( ie. AppendHeader(token[0],token[1[]) )as it parses through the headers. Bizzaro Land: Response.ClearHeaders() causes Cookie to get stripped Now, here is where it really gets bizarre: The problem occurs only if: Response.ClearHeaders() was called before headers are added It only occurs in Http Handlers declared in web.config Clearly this is an edge of an edge case but of course - knowing my relationship with Mr. Murphy - I ended up running smack into this problem. So in the code above if you remove the call to ClearHeaders(), the cookie gets set!  Add it back in and the cookie is not there. If I run the above code in an ASHX handler it works. If I paste the same code (with a Response.End()) into an ASPX page, or MVC controller it all works. Only in the HttpHandler configured through Web.config does it fail! Cue the Twilight Zone Music. Workarounds As is often the case the fix for this once you know the problem is not too difficult. The difficulty lies in tracking inconsistencies like this down. Luckily there are a few simple workarounds for the Cookie issue. Don't use AppendHeader for Cookies The easiest and obvious solution to this problem is simply not use Response.AppendHeader() to set Cookies. Duh! Under normal circumstances in application level code there's rarely a reason to write out a cookie like this:response.AppendHeader("Set-Cookie", "WWTHREADSID=ThisIsThEValue; path=/"); but rather create the cookie using the Response.Cookies collection:response.Cookies.Add(new HttpCookie("WWTHREADSID", "ThisIsTheValue")); Unfortunately, in my case where I dynamically read headers from the original output and then dynamically  write header key value pairs back  programmatically into the Response.Headers collection, I actually don't look at each header specifically so in my case the cookie is just another header. My first thought was to simply trap for the Set-Cookie header and then parse out the cookie and create a Cookie object instead. But given that cookies can have a lot of different options this is not exactly trivial, plus I don't really want to fuck around with cookie values which can be notoriously brittle. Don't use Response.ClearHeaders() The real mystery in all this is why calling Response.ClearHeaders() prevents a cookie value later written with Response.AppendHeader() to fail. I fired up Reflector and took a quick look at System.Web and HttpResponse.ClearHeaders. There's all sorts of resetting going on but nothing that seems to indicate that headers should be removed later on in the request. The code in ClearHeaders() does access the HttpWorkerRequest, which is the low level interface directly into IIS, and so I suspect it's actually IIS that's stripping the headers and not ASP.NET, but it's hard to know. Somebody from Microsoft and the IIS team would have to comment on that. In my application it's probably safe to simply skip ClearHeaders() in my handler. The ClearHeaders/ClearContent was mainly for safety but after reviewing my code there really should never be a reason that headers would be set prior to this method firing. However, if for whatever reason headers do need to be cleared, it's easy enough to manually clear the headers out:private void RemoveHeaders(HttpResponse response) { List<string> headers = new List<string>(); foreach (string header in response.Headers) { headers.Add(header); } foreach (string header in headers) { response.Headers.Remove(header); } response.Cookies.Clear(); } Now I can replace the call the Response.ClearHeaders() and I don't get the funky side-effects from Response.ClearHeaders(). Summary I realize this is a total edge case as this occurs only in HttpHandlers that are manually configured. It looks like you'll never run into this in any of the higher level ASP.NET frameworks or even in ASHX handlers - only web.config defined handlers - which is really, really odd. After all those frameworks use the same underlying ASP.NET architecture. Hopefully somebody from Microsoft has an idea what crazy dependency was triggered here to make this fail. IAC, there are workarounds to this should you run into it, although I bet when you do run into it, it'll likely take a bit of time to find the problem or even this post in a search because it's not easily to correlate the problem to the solution. It's quite possible that more than cookies are affected by this behavior. Searching for a solution I read a few other accounts where headers like Referer were mysteriously disappearing, and it's possible that something similar is happening in those cases. Again, extreme edge case, but I'm writing this up here as documentation for myself and possibly some others that might have run into this. © Rick Strahl, West Wind Technologies, 2005-2012Posted in ASP.NET   IIS7   Tweet !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs"); (function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })();

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  • BPM 11g and Human Workflow Shadow Rows by Adam Desjardin

    - by JuergenKress
    During the OFM Forum last week, there were a few discussions around the relationship between the Human Workflow (WF_TASK*) tables in the SOA_INFRA schema and BPMN processes.  It is important to know how these are related because it can have a performance impact.  We have seen this performance issue several times when BPMN processes are used to model high volume system integrations without knowing all of the implications of using BPMN in this pattern. Most people assume that BPMN instances and their related data are stored in the CUBE_*, DLV_*, and AUDIT_* tables in the same way that BPEL instances are stored, with additional data in the BPM_* tables as well.  The group of tables that is not usually considered though is the WF* tables that are used for Human Workflow.  The WFTASK table is used by all BPMN processes in order to support features such as process level comments and attachments, whether those features are currently used in the process or not. For a standard human task that is created from a BPMN process, the following data is stored in the WFTASK table: One row per human task that is created The COMPONENTTYPE = "Workflow" TASKDEFINITIONID = Human Task ID (partition/CompositeName!Version/TaskName) ACCESSKEY = NULL Read the complete article here. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Facebook Wiki

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  • A Model for Planning Your Oracle BPM 10g Migration by Kris Nelson

    - by JuergenKress
    As the Oracle SOA Suite and BPM Suite 12c products enter beta, many of our clients are starting to discuss migrating from the Oracle 10g or prior platforms. With the BPM Suite 11g, Oracle introduced a major change in architecture with a strong focus on integration with SOA and an entirely new technology stack. In addition, there were fresh new UIs and a renewed business focus with an improved Process Composer and features like Adaptive Case Management. While very beneficial to both technology and the business, the fundamental change in architecture does pose clear migration challenges for clients who have made investments in the 10g platform. Some of the key challenges facing 10g customers include: Managing in-process instance migration and running multiple process engines Migration of User Interfaces and other code within the environment that may not be automated Growing or finding technical staff with both 10g and 12c experience Managing migration projects while continuing to move the business forward and meet day-to-day responsibilities As a former practitioner in a mixed 10g/11g shop, I wrestled with many of these challenges as we tried to plan ahead for the migration. Luckily, there is migration tooling on the way from Oracle and several approaches you can use in planning your migration efforts. In addition, you already have a defined and visible process on the current platform, which will be invaluable as you migrate.  A Migration ModelThis model presents several options across a value and investment spectrum. The goal of the AVIO Migration Model is to kick-start discussions within your company and assist in creating a plan of action to take advantage of the new platform. As with all models, this is a framework for discussion and certain processes or situations may not fit. Please contact us if you have specific questions or want to discuss migrations efforts in your situation. Read the complete article here. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Facebook Wiki Technorati Tags: Kris Nelson,ACM,Adaptive Case Management,Community,Oracle SOA,Oracle BPM,OPN,Jürgen Kress

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  • iStack for iPad

    - by Jonathan
    The below image is the current, and hopefully final, look of the front screen, the app will remember which stack site you have chosen so the user will only see this screen the first time, but they can always go back and change it. The red bar is only there when a new site is added (the StackOverflow is just a test as no site has been added since I implemented this) and can be gotten rid of by tapping the X on the right side (which isn't in the screenshot). Each column now has an edit button where the sites can be rearranged and moved from favourites to non favourites and this is persistent between app launches, moving a site in one column moves it in all of them. I've removed site icons in order to put them in properly so they load lazily and theres no UI freezing. Printing Functionality all implemented and working, thanks to systempuntoout's stackprinter.com works with AirPrint, which means this app will be iOS 4.2 minimum. Current features: 3 columns Email link to question, open in safari and copy link actions History for both questions and sites visited In app notification (red bar at the top) when a new site makes it into beta. StackPrinter in the app, without needing safari, and AirPrint functionality. Facebook Intergration Planned: Local Favourites Watching (a list of questions your watching, like short term favourites, with eventually push notifications) Web service to access local favourites and watches on non-iPad devices. Twitter integration. Safari bookmarklet to open question in iStack from safari In app notification for when site progresses from beta to normal. In app notification history

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  • Proper Use Of HTML Data Attributes

    - by VirtuosiMedia
    I'm writing several JavaScript plugins that are run automatically when the proper HTML markup is detected on the page. For example, when a tabs class is detected, the tabs plugin is loaded dynamically and it automatically applies the tab functionality. Any customization options for the JavaScript plugin are set via HTML5 data attributes, very similar to what Twitter's Bootstrap Framework does. The appeal to the above system is that, once you have it working, you don't have worry about manually instantiating plugins, you just write your HTML markup. This is especially nice if people who don't know JavaScript well (or at all) want to make use of your plugins, which is one of my goals. This setup has been working very well, but for some plugins, I'm finding that I need a more robust set of options. My choices seem to be having an element with many data-attributes or allowing for a single data-options attribute with a JSON options object as a value. Having a lot of attributes seems clunky and repetitive, but going the JSON route makes it slightly more complicated for novices and I'd like to avoid full-blown JavaScript in the attributes if I can. I'm not entirely sure which way is best. Is there a third option that I'm not considering? Are there any recommended best practices for this particular use case?

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  • Facebook PHP SDK and Wordpress Error

    - by Gecko
    I have a developer environment setup with WAMP, Wordpress, and PHPEdit IDE. I use the Facebook, Twitter, and YouTube API's in a sidebar. I'm using Facebook's PHP SDK to display information(no login or admin functions). Since the FB SDK and WP use session_start() I get the following warning: Warning: session_start() [function.session-start]: Cannot send session cache limiter - headers already sent (output started at C:\wamp\www\dfi\wp-content\themes\DFI\header.php:12) in C:\wamp\www\dfi\wp-content\themes\DFI\api\facebook.php on line 36 I'm trying to figure this out by using the warning output but it doesn't help considering the following. I know about clearing white space and characters before and after <?php ?> and placing session_start() before any http output. I use unix line enders and UTF8 encoding without BOM. My host server is not set up for output_buffering. header.php line 11 to 13 11 <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> 12 <html xmlns="http://www.w3.org/1999/xhtml" <?php language_attributes();?>> 13 <head> It looks like the warning comes from inline php code. I don't know what I can do to fix this line. facebook.php line 34 to 37 34 public function __construct($config) { 35 if (!session_id()) { 36 session_start(); 37 } I don't think I can stop either FB or WP from calling session_start() without breaking everything. How do I make Wordpress and Facebook play nicely together without this error?

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  • BPM Standard Edition to start your BPM project

    - by JuergenKress
    Oracle have launched the new BPM Standard Edition. BPM Standard Edition is an entry level BPM offering designed to help organisations implement their first few processes in order to prove the value of BPM within their own organisation. Based on the highly regarded BPM Suite, BPM SE is a restricted use license that is licensed on a Named User basis. This new commercial offering gives Partners and Oracle the opportunity to address new markets and fast track adoption of Oracle BPM by starting small and proving the Return on Investment by working closely with our Customers. This is a great opportunity for Partners to use BPM SE as a core element of your own BPM ‘go to market’ value propositions. Please contact either Juergen Kress or Mike Connaughton if you would like to make these value propositions available to the Oracle Field Sales organisation and to advertise them on the EMEA BPM intranet. Click here to see the replay of webcast and download the slides here. Need BPM support? E-Mail: [email protected] Tel. 441189247673 Additional updated BPM material: Whitepaper: BPM10g Usage Guidelines - Design Practices to Facilitate Migration to BPM 12c (Partner & Oracle confidential) Article: 10 Ways to Tactical Business Success with BPM To access the documents please visit the SOA Community Workspace (SOA Community membership required) SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit  www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Technorati Tags: BPM Standard Edition,BPM Suite,BPM,SOA Specialization award,SOA Community,Oracle SOA,Oracle BPM,BPM Community,OPN,Jürgen Kress

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  • How to Find Out Which Devices Are Supported By Solaris 11

    - by rickramsey
    Image of monks gathering on the steps of the main hall in the Tashilhunpo Monastery is courtesy of Alison Whitear Travel Photography. In his update of Brian Leonard's original Taking Your First Steps With Oracle Solaris, Glynn Foster walks you through the most basic steps required to get a version of Oracle Solaris 11 operational: Installing Solaris (VirtualBox, bare metal, or multi-boot) Managing users (root role, sudo command) Managing services with SMF (svcs and svcadm) Connecting to the network (with SMF or manually via dladm and ipadm) Figuring out the directory structure Updating software (with the IPS GUI or the pkg command) Managing package repositories Creating and managing additional boot environments One of the things you'll have to consider as you install Solaris 11 on an x86 system is whether Solaris has the proper drivers for the devices on your system. In the section titled "Installing On Bare Metal as a Standalone System," Glynn shows you how to use the Device Driver utility that's included with the Graphical Installer. However, if you want to get that information before you start installing Solaris 11 on your x86 system, you can consult the x86 Device List that's part of the Oracle Solaris Hardware Compatibility List (HCL). Here's how: Open the Device List. Scroll down to the table. Open the "Select Release" pull-down menu and pick "Solaris 11 11/11." Move over to the "Select Device Type" pull-down menu, and pick the device type. Or "All." The table will list all the devices of that type that are supported by Solaris 11, including PCI ID and vendor. In the coming days the Solaris Hardware Compatibility List will be updated with more Solaris 11 content. Stay tuned. - Rick Ramsey Website Newsletter Facebook Twitter

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  • SQL SERVER – Two Puzzles – Answer and Win USD 25 Gift Card

    - by pinaldave
    Today I have two simple T-SQL Puzzle. You can answer them and win USD 25 Gift card. The gift card will be sent in email to winner. You will get choice of Gift Card brand based on your preference and country location. Puzzle 1: What will be the outcome and why? DECLARE @x REAL; SET @x = 9E-40 SELECT @x; The outcome here is obvious as I have used negative number in assignment. What is the reason behind the same? Puzzle 2: Why will be the outcome different from Puzzle 1: DECLARE @y REAL; SET @y = 9E+40 SELECT @y; The outcome of this puzzle very different from puzzle 1  as I have used positive number. There is number six (6) in the resultset why? Msg 232, Level 16, State 2, Line 2 Arithmetic overflow error for type real, value = 90000000000000006000000000000000000000000.000000. How to participate To win the Gift Card USD 25 you will have to answer both of the question on my Facebook page. If you are on twitter – you can increase the chance of winning by tweeting your participation. This contest is open for any one from any country. The winner will be selected Randomly. Winner will be announced on July 7, 2011. Related Post: SQLAuthority News – Monthly list of Puzzles and Solutions on SQLAuthority.com Reference: Pinal Dave (http://blog.SQLAuthority.com) Filed under: Pinal Dave, PostADay, SQL, SQL Authority, SQL Puzzle, SQL Query, SQL Scripts, SQL Server, SQL Tips and Tricks, SQLServer, T SQL, Technology

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  • SOA &amp; BPM Integration Days February 23rd &amp; 24th 2011 D&uuml;sseldorf Germany

    - by Jürgen Kress
    The key German SOA Experts will present at the SOA & BPM Integration Days 2011 for all German SOA users it’s the key event in 2001, make sure you register today! Speakers include: Torsten Winterberg OPITZ Hajo Normann HP Guido Schmutz Trivadis Dirk Krafzig SOAPARK Niko Köbler OPITZ Clemens Utschig-Utschig Boehringer Ingelheim Nicolai Josuttis IT communication Bernd Trops SOPERA   Berthold Maier Oracle Deutschland Jürgen Kress Oracle EMEA The agenda is exciting for all SOA and BPA experts! See you in Düsseldorf Germany!   Es ist soweit: Die Entwickler Akademie und das Magazin Business Technology präsentieren Ihnen die ersten SOA, BPM & Integration Days! Das einzigartige Trainingsevent versammelt für Sie die führenden Köpfe im deutschsprachigen Raum rund um SOA,  BPM und Integration.  Zwei Tage lang erhalten Sie ohne Marketingfilter wertvolle Informationen, Erkenntnisse und  Erfahrungen aus der täglichen Projektarbeit. Sie müssen sich nur noch entscheiden, welche persönlichen Themenschwerpunkte Sie setzen möchten. Darüber hinaus bietet sich Ihnen die einmalige Chance, ihre Fragen und Herausforderungen mit den Experten aus der Praxis zu diskutieren. In den SOA, BPM & Integration Days profitieren Sie von der geballten Praxiserfahrung der Autorenrunde des SOA Spezial Magazins (Publikation des Software & Support Verlags), bekannter Buchautoren und langjährigen Sprechern der JAX-Konferenzen. Dieses Event sollten Sie auf keinen Fall verpassen!  Details und Anmeldung unter: www.soa-bpm-days.de For more information on SOA Specialization and the SOA Partner Community please feel free to register at www.oracle.com/goto/emea/soa (OPN account required) Blog Twitter LinkedIn Mix Forum Wiki Website Technorati Tags: SOA & BPM Integration Days,SOA,BPM,Hajo Normnn,Torsten Winterberg,Clemens Utschig-Utschig,Berthold Maier,Bernd Trops,Guido Schmutz,Nicolai Josuttis,Niko Köbler,Dirk Krafzig,Jürgen Kress,Oracle,Jax,Javamagazin,entwickler adademiem,business technology

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  • BUILD 2013&ndash;Day 2 Summary

    - by Tim Murphy
    Originally posted on: http://geekswithblogs.net/tmurphy/archive/2013/06/28/build-2013ndashday-2-summary.aspx Day 1 rocked.  So how could they top that?  By having more goodies to give away!  During the keynote they announced that attendees would get one year of Office 365, 100 GB of SkyDrive and one year of Adobe Cloud Service.  Overall they key note was long with more information shot at you than you could possibly absorb.  They went about 20 minutes over time which made me think that they could have split it to a 3rd keynote and given us a better idea on some of these topics and perhaps addressed the one open question that was floating around Twitter.  That is, what is going to happen with XBox development.  It sounded like there was a quick side mention of that, but I missed it. The rest of the day was packed with great sessions full of Windows 8, Azure and Windows Phone goodness.  I had planned on attending Scott Hanselman’s talk, but they had so many people this they had to push to an overflow room.  Stay tuned from session summaries later. The day was topped off by an attendee party across from the San Francisco Giant’s ball park.  It was kind of quirky and and fun.  They set it up on one of the piers in the bay and had food served by food trucks.  You would be surprised how good the food was.  Add in some pool tables, fooseball, video games, a DJ, a comedian/musician and plenty of spirits and it was a great way to end day 2. del.icio.us Tags: BUILD 2013

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  • Adaptive Case Management – Exposing the API – part 1 by Roger Goossens

    - by JuergenKress
    One of the most important building blocks of Adaptive Case Management is the ACM API. At one point or another you’re gonna need a way to get information (think about a list of stakeholders, available activities, milestones reached, etc.) out of the case. Since there’s no webservice available yet that exposes the internals of the case, your only option right now is the ACM API. ACM evangelist Niall Commiskey has put some samples online to give you a good feeling of the power of the ACM API. The examples show how you can access the API by means of RMI. You first need to obtain a BPMServiceClientFactory that gives access to the important services you’ll mostly be needing, i.e. the IBPMUserAuthenticationService (needed for obtaining a valid user context) and the ICaseService (the service that exposes all important case information). Now, obtaining an instance of the BPMServiceClientFactory involves some boilerplate coding in which you’ll need the RMI url and user credentials: Read the complete article here. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Facebook Wiki Technorati Tags: ACM,API,Adaptive Case Management,Community,Oracle SOA,Oracle BPM,OPN,Jürgen Kress

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  • Promoting Organizational Visibility for SOA and SOA Governance Initiatives – Part I by Manuel Rosa and André Sampaio

    - by JuergenKress
    The costs of technology assets can become significant and the need to centralize, monitor and control the contribution of each technology asset becomes a paramount responsibility for many organizations. Through the implementation of various mechanisms, it is possible to obtain a holistic vision and develop synergies between different assets, empowering their re-utilization and analyzing the impact on the organization caused by IT changes. When the SOA domain is considered, the issue of governance should therefore always come into play. Although SOA governance is mandatory to achieve any measure of SOA success, its value still passes incognito in most organizations, mostly due to the lack of visibility and the detached view of the SOA initiatives. There are a number of problems that jeopardize the visibility of these initiatives: Understanding and measuring the value of SOA governance and its contribution – SOA governance tools are too technical and isolated from other systems. They are inadequate for anyone outside of the domain (Business Analyst, Project Managers, or even some Enterprise Architects), and are especially harsh at the CxO level. Lack of information exchange with the business, other operational areas and project management – It is not only a matter of lack of dialog but also the question of using a common vocabulary (textual or graphic) that is adequate for all the stakeholders. We need to generate information that can be useful for a wider scope of stakeholders like Business and enterprise architectures. In this article we describe how an organization can leverage from the existing best practices, and with the help of adequate exploration and communication tools, achieve and maintain the level of quality and visibility that is required for SOA and SOA governance initiatives. Introduction Understanding and implementing effective SOA governance has become a corporate imperative in order to ensure coherence and the attainment of the basic objectives of SOA initiatives: develop the correct services control costs and risks bound to the development process reduce time-to-market Read the full article here. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Facebook Wiki Mix Forum Technorati Tags: SOA Governance,Link Consulting,SOA Community,Oracle SOA,Oracle BPM,Community,OPN,Jürgen Kress

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  • OpenWorld 2012—Is Almost Here!

    - by Scott McNeil
    With OpenWorld fast approaching, I thought I would take this opportunity to look at some of the “must see” database manageability activities and sessions happening this year. Here's a quick run down: Oracle Database Manageability: Download all the details for sessions, hands-on-labs, and demos (PDF) Keynotes: Sunday, September 30 Hardware and Software, Engineered to Work Together: Why It’s A Different Approach Larry Ellison, CEO, Oracle Monday, October 1 Shift Complexity Hosted by Mark Hurd, President, Oracle Andrew Mendelsohn, Senior Vice President, Database Server Technologies, Oracle IOUG SIG Sunday: Database Performance Tuning: Getting the Best out of Oracle Enterprise Manager Cloud Control 12c (session ID# CON6511) Oracle DEMOgrounds: Floor plan – Moscone South Automatic Application and SQL Tuning Automatic Performance Diagnostics Complete Database Lifecycle Management Data Masking and Data Subsetting Database Testing with Oracle Real Application Testing Oracle Enterprise Manager Cloud Control 12c Overview Oracle Exadata Management Hands-on-Labs: Database Performance Testing, Data Masking, and Subsetting (session ID# HOL10720) Database Performance Tuning Hands-on Lab (session ID# HOL10393) Sessions: What’s Next for Oracle Database? (session ID# GEN8259) Building and Managing a Private Oracle Database Cloud (session ID# GEN11421) Using Oracle Enterprise Manager to Manage Your Own Private Cloud (session ID# GEN11423) Extreme Database Management with the Latest Generation of Database Technology (session ID# CON9547) Oracle OpenWorld Music Festival New this year is Oracle’s first annual Oracle OpenWorld Musical Festival, featuring some of today's breakthrough musicians from around the country and the world. It's five nights of back-to-back performances in the heart of San Francisco—free to registered attendees. See the lineup Not Heading to OpenWorld—Watch it Live! Stay Connected: Twitter | Facebook | YouTube | Linkedin | Newsletter Download the Oracle Enterprise Manager Cloud Control12c Mobile app

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  • Oracle SOA Suite for healthcare integration Dashboard By Nitesh Jain

    - by JuergenKress
    Oracle SOA Suite Healthcare came up with a new way of monitoring where user can configure a dashboard and follow the dynamic runtime changes. Oracle SOA Suite for healthcare integration dashboards display information about the current health of the endpoints in a healthcare integration application. You can create and configure multiple dashboards as needed to monitor the status and volume metrics for the endpoints you have defined. The Dashboards reflects changes that occur in the runtime repository, such as purging runtime instance data, new messages processed, and new error messages. You can display data for various time periods, and you can manually refresh the data in real time or set the dashboard to automatically refresh at set intervals. Dashboard shows the following information: Status: The current status of the endpoint, such as Running, Idle, Disabled, or Errors. Messages Sent: The number of messages sent by the endpoint in the specified time period. Messages Received: The number of messages received by the endpoint in the specified time period. Errors: The number of messages with errors for the endpoint in the given time period. Last Sent: The date and time the last message was sent from the endpoint. Last Received: The date and time the last message was received from the endpoint. Last Error: The date and time of the last error for the endpoint. It also shows the detailed view of a specific Endpoint. The document type. The number of messages received per second. The total number of message processed in the specified time period. The average size of each message. For more information please visit Nitesh Jain blog SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit  www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Technorati Tags: SOA Suite,SOA heathcare,soa health,SOA Community,Oracle SOA,Oracle BPM,Community,OPN,Jürgen Kress

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  • Oracle OpenWorld Series: Fusion Middleware Lineup

    - by Michelle Kimihira
    With Oracle OpenWorld just days away, I just wanted to highlight once again these three must-attend session: Monday, 10/1 10:45 AM – 11:45 AM GEN9504 - General Session: Innovation Platform for Oracle Apps, Including Fusion Applications Amit Zavery, Vice President, Fusion Middleware Product Management Strategy and roadmap session for Fusion Middleware for Enterprise Applications with customers, Boeing, Electronic Arts and Underwriters Laboratories Moscone West, 3002/3004 Tuesday, 10/2 10:15 AM – 11:15 AM GEN9394 - General Session: Oracle Fusion Middleware Strategies Driving Business Innovation Hasan Rizvi, Executive Vice President of Product Development Strategy and roadmap session for Fusion Middleware with customers, Nintendo, Los Angeles Dept. of Water & Power and Nike Moscone North, Hall D Tuesday, 10/2 11:45 AM – 12:45AM CON9162 – Oracle Fusion Middleware: Meet This Year’s Most Impressive Customer Projects Hear from the winners of the 2012 Oracle Fusion Middleware Innovation Awards and see which customers are taking home a trophy for the 2012 Oracle Fusion Middleware Innovation Award.  Read more about the Innovation Awards here. Moscone West, 3001 Be sure to check out the individual Focus On documents to serve as your roadmap to must-attend sessions and demos. All other Focus On documents can be found here. Best of Oracle Fusion Middleware Mobile Computing Fusion Middleware for Enterprise Applications Oracle ADF and Fusion Development Business Process Management Oracle Coherence Cloud Application Foundation Oracle WebLogic Server Data Integration SOA and BPM Exalogic Elastic Cloud SOA for Developers Identity Management Social Master Data Management WebCenter   We look forward to seeing you at Oracle OpenWorld and in our Fusion Middleware sessions! Additional Information ·         Relevant Blogs: Oracle OpenWorld Countdown Begins ,  Best of Oracle Fusion Middleware, Fusion Middleware for Enterprise Applications, Amit Zavery’s General Session, Hasan Rizvi’s General Session, All Things Mobile, Oracle OpenWorld Blog ·         Product Information on Oracle.com: Oracle Fusion Middleware ·         Subscribe to our regular Fusion Middleware Newsletter ·         Follow us on Twitter and Facebook

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  • July, the 31 Days of SQL Server DMO’s – Day 31 (sys.dm_server_services)

    - by Tamarick Hill
    The last DMV for this month long blog session is the sys.dm_server_services DMV. This DMV returns information about your SQL Server, Full-Text, and SQL Server Agent related services. To further illustrate the information this DMV contains, lets run it against our Training instance that we have been using for this blog series. SELECT * FROM sys.dm_server_services The first column returned by this DMV is the actual Service Name. The next columns are the startup_type and startup_type_desc columns which display your chosen method for how a particular method should be started. The next columns status and status_desc display the current status for each of your Services on the instance. The process_id column represents the server process id. The last_startup_time column gives you the last time that a particular service was started. The service_account column provides you with the name of the account that is used to control the service. The filename column gives you the full path to the executable for the service. Lastly we have the is_clustered column and the cluster_nodename which indicates whether or not a particular service is clustered and is part of a resource cluster group, and if so, the cluster node that the service is installed on. This is a good DMV to provide you with a quick snapshot view of the current SQL Server services you have on your instance. For more information on this DMV, please see the below Books Online link: http://msdn.microsoft.com/en-us/library/hh204542.aspx Follow me on Twitter @PrimeTimeDBA

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  • Web Essentials extension now available for Visual Studio Express

    - by ihaynes
    Originally posted on: http://geekswithblogs.net/ihaynes/archive/2014/08/12/web-essentials-extension-now-available-for-visual-studio-express.aspxVisual Studio Express has always had one big issue for me, the inability to install any (or very few) of the normal Visual Studio extensions. One of the best extensions for front-end development and design is the Web Essentials extension by Mads Kristensen on the VS team. It was a hugely welcome surprise to find that this extension is now available, in full, for VS Express, and had been since May, darn it! It has a huge number of useful features, not least being able to minify HTML, CSS and JavaScript files, which is almost a prerequisite for responsive sites. It can also bundle them together. There are lots of other features for HTML editing; intellisense and syntax highlighting for robots.txt files; 'surround with tag', intellisense for meta tags (including iOS, Twitter and Facebook); generate vendor-specific CSS etc etc. The full details can be found at the dedicated site. http://vswebessentials.com This extension alone makes VS Express far more useful and worth having.

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  • IoT end-to-end demo – Remote Monitoring and Service By Harish Doddala

    - by JuergenKress
    Historically, data was generated from predictable sources, stored in storage systems and accessed for further processing. This data was correlated, filtered and analyzed to derive insights and/or drive well constructed processes. There was little ambiguity in the kinds of data, the sources it would originate from and the routes that it would follow. Internet of Things (IoT) creates many opportunities to extract value from data that result in significant improvements across industries such as Automotive, Industrial Manufacturing, Smart Utilities, Oil and Gas, High Tech and Professional Services, etc. This demo showcases how the health of remotely deployed machinery can be monitored to illustrate how data coming from devices can be analyzed in real-time, integrated with back-end systems and visualized to initiate action as may be necessary. Use-case: Remote Service and Maintenance Critical machinery once deployed on the field, is expected to work with minimal failures, while delivering high performance and reliability. In typical remote monitoring and industrial automation scenarios, although many physical objects from machinery to equipment may already be “smart and connected,” they are typically operated in a standalone fashion and not integrated into existing business processes. IoT adds an interesting dynamic to remote monitoring in industrial automation solutions in that it allows equipment to be monitored, upgraded, maintained and serviced in ways not possible before. Read the complete article here. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Facebook Wiki Technorati Tags: IoT,Iot demo,sales,SOA Community,Oracle SOA,Oracle BPM,Community,OPN,Jürgen Kress

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  • Caveats with the runAllManagedModulesForAllRequests in IIS 7/8

    - by Rick Strahl
    One of the nice enhancements in IIS 7 (and now 8) is the ability to be able to intercept non-managed - ie. non ASP.NET served - requests from within ASP.NET managed modules. This opened up a ton of new functionality that could be applied across non-managed content using .NET code. I thought I had a pretty good handle on how IIS 7's Integrated mode pipeline works, but when I put together some samples last tonight I realized that the way that managed and unmanaged requests fire into the pipeline is downright confusing especially when it comes to the runAllManagedModulesForAllRequests attribute. There are a number of settings that can affect whether a managed module receives non-ASP.NET content requests such as static files or requests from other frameworks like PHP or ASP classic, and this is topic of this blog post. Native and Managed Modules The integrated mode IIS pipeline for IIS 7 and later - as the name suggests - allows for integration of ASP.NET pipeline events in the IIS request pipeline. Natively IIS runs unmanaged code and there are a host of native mode modules that handle the core behavior of IIS. If you set up a new IIS site or application without managed code support only the native modules are supported and fired without any interaction between native and managed code. If you use the Integrated pipeline with managed code enabled however things get a little more confusing as there both native modules and .NET managed modules can fire against the same IIS request. If you open up the IIS Modules dialog you see both managed and unmanaged modules. Unmanaged modules point at physical files on disk, while unmanaged modules point at .NET types and files referenced from the GAC or the current project's BIN folder. Both native and managed modules can co-exist and execute side by side and on the same request. When running in IIS 7 the IIS pipeline actually instantiates a the ASP.NET  runtime (via the System.Web.PipelineRuntime class) which unlike the core HttpRuntime classes in ASP.NET receives notification callbacks when IIS integrated mode events fire. The IIS pipeline is smart enough to detect whether managed handlers are attached and if they're none these notifications don't fire, improving performance. The good news about all of this for .NET devs is that ASP.NET style modules can be used for just about every kind of IIS request. All you need to do is create a new Web Application and enable ASP.NET on it, and then attach managed handlers. Handlers can look at ASP.NET content (ie. ASPX pages, MVC, WebAPI etc. requests) as well as non-ASP.NET content including static content like HTML files, images, javascript and css resources etc. It's very cool that this capability has been surfaced. However, with that functionality comes a lot of responsibility. Because every request passes through the ASP.NET pipeline if managed modules (or handlers) are attached there are possible performance implications that come with it. Running through the ASP.NET pipeline does add some overhead. ASP.NET and Your Own Modules When you create a new ASP.NET project typically the Visual Studio templates create the modules section like this: <system.webServer> <validation validateIntegratedModeConfiguration="false" /> <modules runAllManagedModulesForAllRequests="true" > </modules> </system.webServer> Specifically the interesting thing about this is the runAllManagedModulesForAllRequest="true" flag, which seems to indicate that it controls whether any registered modules always run, even when the value is set to false. Realistically though this flag does not control whether managed code is fired for all requests or not. Rather it is an override for the preCondition flag on a particular handler. With the flag set to the default true setting, you can assume that pretty much every IIS request you receive ends up firing through your ASP.NET module pipeline and every module you have configured is accessed even by non-managed requests like static files. In other words, your module will have to handle all requests. Now so far so obvious. What's not quite so obvious is what happens when you set the runAllManagedModulesForAllRequest="false". You probably would expect that immediately the non-ASP.NET requests no longer get funnelled through the ASP.NET Module pipeline. But that's not what actually happens. For example, if I create a module like this:<add name="SharewareModule" type="HowAspNetWorks.SharewareMessageModule" /> by default it will fire against ALL requests regardless of the runAllManagedModulesForAllRequests flag. Even if the value runAllManagedModulesForAllRequests="false", the module is fired. Not quite expected. So what is the runAllManagedModulesForAllRequests really good for? It's essentially an override for managedHandler preCondition. If I declare my handler in web.config like this:<add name="SharewareModule" type="HowAspNetWorks.SharewareMessageModule" preCondition="managedHandler" /> and the runAllManagedModulesForAllRequests="false" my module only fires against managed requests. If I switch the flag to true, now my module ends up handling all IIS requests that are passed through from IIS. The moral of the story here is that if you intend to only look at ASP.NET content, you should always set the preCondition="managedHandler" attribute to ensure that only managed requests are fired on this module. But even if you do this, realize that runAllManagedModulesForAllRequests="true" can override this setting. runAllManagedModulesForAllRequests and Http Application Events Another place the runAllManagedModulesForAllRequest attribute affects is the Global Http Application object (typically in global.asax) and the Application_XXXX events that you can hook up there. So while the events there are dynamically hooked up to the application class, they basically behave as if they were set with the preCodition="managedHandler" configuration switch. The end result is that if you have runAllManagedModulesForAllRequests="true" you'll see every Http request passed through the Application_XXXX events, and you only see ASP.NET requests with the flag set to "false". What's all that mean? Configuring an application to handle requests for both ASP.NET and other content requests can be tricky especially if you need to mix modules that might require both. Couple of things are important to remember. If your module doesn't need to look at every request, by all means set a preCondition="managedHandler" on it. This will at least allow it to respond to the runAllManagedModulesForAllRequests="false" flag and then only process ASP.NET requests. Look really carefully to see whether you actually need runAllManagedModulesForAllRequests="true" in your applications as set by the default new project templates in Visual Studio. Part of the reason, this is the default because it was required for the initial versions of IIS 7 and ASP.NET 2 in order to handle MVC extensionless URLs. However, if you are running IIS 7 or later and .NET 4.0 you can use the ExtensionlessUrlHandler instead to allow you MVC functionality without requiring runAllManagedModulesForAllRequests="true": <handlers> <remove name="ExtensionlessUrlHandler-Integrated-4.0" /> <add name="ExtensionlessUrlHandler-Integrated-4.0" path="*." verb="GET,HEAD,POST,DEBUG,PUT,DELETE,PATCH,OPTIONS" type="System.Web.Handlers.TransferRequestHandler" preCondition="integratedMode,runtimeVersionv4.0" /> </handlers> Oddly this is the default for Visual Studio 2012 MVC template apps, so I'm not sure why the default template still adds runAllManagedModulesForAllRequests="true" is - it should be enabled only if there's a specific need to access non ASP.NET requests. As a side note, it's interesting that when you access a static HTML resource, you can actually write into the Response object and get the output to show, which is trippy. I haven't looked closely to see how this works - whether ASP.NET just fires directly into the native output stream or whether the static requests are re-routed directly through the ASP.NET pipeline once a managed code module is detected. This doesn't work for all non ASP.NET resources - for example, I can't do the same with ASP classic requests, but it makes for an interesting demo when injecting HTML content into a static HTML page :-) Note that on the original Windows Server 2008 and Vista (IIS 7.0) you might need a HotFix in order for ExtensionLessUrlHandler to work properly for MVC projects. On my live server I needed it (about 6 months ago), but others have observed that the latest service updates have integrated this functionality and the hotfix is not required. On IIS 7.5 and later I've not needed any patches for things to just work. Plan for non-ASP.NET Requests It's important to remember that if you write a .NET Module to run on IIS 7, there's no way for you to prevent non-ASP.NET requests from hitting your module. So make sure you plan to support requests to extensionless URLs, to static resources like files. Luckily ASP.NET creates a full Request and full Response object for you for non ASP.NET content. So even for static files and even for ASP classic for example, you can look at Request.FilePath or Request.ContentType (in post handler pipeline events) to determine what content you are dealing with. As always with Module design make sure you check for the conditions in your code that make the module applicable and if a filter fails immediately exit - minimize the code that runs if your module doesn't need to process the request.© Rick Strahl, West Wind Technologies, 2005-2012Posted in IIS7   ASP.NET   Tweet !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs"); (function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })();

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  • HTTP, JSON, JavaScript, Map and Reduce built-in to MySQL

    - by Bertrand Matthelié
    Oracle MySQL Engineer Ulf Wendel delivered yesterday a talk about his Proof of Concept at the International PHP Conference in Berlin entitled: “HTTP, JSON, JavaScript, Map and Reduce built-in to MySQL - make it happen, today.” The presentation has been featured today on the home page of SlideShare, both into the “Hot on Facebook” and “Hot on Twitter” sections. Well done, Ulf! Especially just before the wedding…:) Presentation abstract: See how a MySQL Server plugin can be developed to build all this into MySQL. A new direct wire between MySQL and client-side JavaScript is created. MySQL speaks HTTP, replies JSON and offers server-side JavaScript. Server-side JavaScript gets access to MySQL data and does Map&Reduce of JSON documents stored in MySQL. Fast? 2-4x faster than proxing client-side JavaScript request through PHP/Apache. Reasonable results... Slides available here. And, talking about innovation… today is Oracle’s MySQL Innovation Day, you can still attend the event online. Register Now, it starts at 9.00 am PT.

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  • Integrating Social, Marketing, and Loyalty to Deliver Great Customer Experiences

    - by Charles Knapp
    Eighty nine percent of consumers quit a brand after one bad experience. With the high cost of acquiring new customers, what can brand leaders do? At the Loyalty World Conference this week in London, global business leaders such as the co-founder of Ben & Jerry’s shared the latest in how to retain customers and boost advocacy. Melissa Boxer and Sundar Swaminathan of Oracle shared that by taking an outside-in approach, you can deliver a differentiated, loyalty-building experience throughout the customer lifecycle, from researching and selecting through to using and recommending. To transform customer experiences, you need to integrate your brand’s social, marketing, and loyalty functions from the commonplace silos. Three key strategies: Know more and understand, unifying and capturing insights across touch points to better understand who to serve, how to serve, and when to serve.  Connect and engage across social and traditional channels, empowering a relationship ecosystem between social communities, customers, and employees. Make the personalized experience easy and rewarding. Visit us on twitter.com/oraclecrm to learn more useful highlights from the #lwconf conference.

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