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• Attend Onsite Product Usability Testing or Tour Oracle HQ Usability Labs during Oracle OpenWorld 2014

  - by gaamoth-Oracle

   By Gozel Aamoth, Oracle Applications User Experience Oracle OpenWorld  is the world’s largest business and technology event, featuring thousands of sessions, including keynotes, technical sessions, demos, and hands-on labs. Hundreds of exhibitors will be sharing what they’re bringing to Oracle technology at this year’s conference, held in downtown  San Francisco from Sept. 29-Oct. 2. If you are an Oracle customer or partner planning to attend this  annual event, there are several ways to  meet face-to-face with members of the Oracle Applications  User Experience (UX) team. We’d like  to invite you to sign up for a usability feedback session, or  hop on one of our special chartered buses  to tour Oracle HQ’s usability labs. Here’s more  information about these exclusive events. Onsite product usability testing: Give us your feedback! Product usability testing is in progress at Oracle OpenWorld 2013. The Oracle Applications User Experience team will host an onsite usability lab, where Oracle customers and partners can participate in a usability feedback session, at Oracle OpenWorld 2014. Usability experts, product managers, and user interface designers have teamed up to provide Oracle customers and partners with the opportunity to contribute to and influence application design and direction while test-driving Oracle’s next-generation applications. Your feedback will affect the existing and future usability of Oracle applications, and help us develop applications that are intuitive and easy to use. What will we test? Participants will get a preview of proposed Oracle product designs for Oracle Human Capital Management Cloud and Oracle Sales Cloud, Oracle Fusion applications for Procurement and Supply Chain, Oracle E-Business Suite, PeopleSoft applications, Social Relationship Management, BI applications, Fusion Middleware, and more. Who can participate*? Regardless of your current job title, we have a session that might interest you. These one-on-one feedback sessions are popular, and space is very limited, so contact us  today to learn more. Dates: Sept. 29 – Oct. 1, 2014  Location: InterContinental Hotel, San Francisco, CA  Time: Advance sign-up is required for this event. RSVP now. If you have questions about this event, please contact Angela Johnston.  Take a tour of the Oracle HQ Usability Lab during OpenWorld 2014Members of Applications UX team lead Oracle OpenWorld lab tour attendeesto the usability labs at Oracle headquarters in Redwood City, CA. The Applications User Experience team will be offering a limited number of usability lab tours  at Oracle Headquarters in Redwood City, Calif., during Oracle OpenWorld 2014. Come take a look behind the scenes of Oracle’s research and development work on Thursday, Oct. 2, or Friday, Oct. 3. Receive an exclusive look into how Oracle tests applications designs, and see the direction that Oracle’s enterprise applications are heading, including demos of designs for devices such as the tablet and smartphone. Round-trip transportation will be provided. Pick-up and drop-off is at the InterContinental Hotel in San Francisco, next to Moscone West. Spots are limited, so sign up today! How to reserve your spot To RSVP, sign up here. For additional questions, send an e-mail to Jeannette Chadwick. To learn more about our team’s presence at Oracle OpenWorld this year, please visit our website, UsableApps. *Participation requires that your company or organization has a Customer Participation Confidentiality Agreement (CPCA) on file. If your company or organization does not have a CPCA on file, we will start this process.

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• Why I&rsquo;m Getting an iPad

  - by andrewbrust

  I have never purchased an Apple product in my life.  That’s a “true fact.”  And, for that matter, the last Apple product I really wanted was an Apple IIe, back in the 1980s.  I couldn’t afford it though (I was in high school), so I got a Commodore 64 instead…it had the same microprocessor, after all.  If the iPhone were on Verizon, I probably would have picked one up in December, when I got my Droid.  And if the iPod Touch worked with my Napster subscription (which of course it does not, but my Sonos does) I might have picked on of those instead. That’s three strikes, but Apple’s not out.  I’ve decided I want the iPad.  Why?  Well, to start with, my birthday is March 31st…the iPad comes out on April 3rd, and my wife wanted to know what to get me.  Also, my house is a 7-minute walk from the Apple Store on West 14th Street in Manhattan.  This makes it easy to get my pre-ordered device on launch day, and get home quickly with it.  Oh, and I agreed to write an article for Redmond Magazine, the fee for which will pay for the device…that way the birthday present doesn’t have to be an extravagant expense.  Plus, I’m a contrarian, so I want to buy the one device from Apple that the fanboys have actually panned. Think those are bad reasons? How about this: I want to experience iPhone and iPad development and, although my app will probably never hit the App Store and run on the actual device, I still think owning one will help me develop something better.  i want to see if the slate form factor has good business usage scenarios.  I want to see if Business Intelligence technology on a device like this can work.  Imagine a dashboard on this thing. And, for the consumer experience, I really want a touch device on which I can surf the Web while I’m in the kitchen, or on the couch.  I don’t want the small form factor of my phone, I don’t want to use my TV, and I don’t want a keyboard that will get dirty or in my way. I don’t want to watch movies on it (my TV is good for that), so I don’t care that the iPad has a 4:3 screen.  I don’t want to read books on it, so I don’t care that the display is backlit LCD, rather than eInk. But really what I want is to understand, first hand, why people have such brand loyalty to Apple.  I know the big reasons; I’m not detached from society.  But I want to know the subtle points of what Apple does really well, and also what they do poorly.  And I’d like to know, once and for all, if Microsoft can beat Apple, if Microsoft can think the right way to beat Apple and if Microsoft should  even try to beat Apple. I expect to share my thoughts on these questions, as they develop.

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• Oracle Announces Leading ISV Integration With Oracle Sales and Marketing Cloud Service

  - by Richard Lefebvre

  More Than 100 ISVs, including Big Machines, Marketo and Xactly, now Provide Integrated Offerings to Help Maximize Sales and Single Customer Viewpoint Demonstrating its continued commitment to business value via open standards and the cloud, Oracle today announced that more than 100 leading ISVs are integrating in the cloud with Oracle Sales and Marketing Cloud Service, a service available through Oracle Cloud. For the first time Oracle Sales and Marketing Cloud Service users can choose from a wide array of directly integrated third-party solutions, providing a new level of choice, seamless deployment and single view of customers with preferred implementations. Top partners, including ActivePrime, Avaya, BigMachines, Box, Brainshark, Callidus Software, CirrusPath, Clicktools, CRMIT, DBSync, EchoSign from Adobe, Eloqua, Fliptop, FPX, HarQen, HubSpot, iHance, InsideSales.com, InsideView, Interactive Intelligence, Lingotek, LinkPoint360, Marketo, Nuance, PerspecSys, Postcode Anywhere, Revegy, salesElement, StrikeIron, upsourceIT, White Springs, X+1 and Xactly, have announced their availability and integration today. By integrating with Oracle Sales and Marketing Cloud Service, ISV solutions can easily be leveraged by customersBy choosing Oracle Sales and Marketing Cloud Service as a sales platform, customers will continue to have complete choice of their own quoting, lead management and sales methodology solutions and it will all be pre-integrated with Oracle Sales and Marketing Cloud Service. With demonstrable integration fusing standards-based technologies, such as SOAP web services, Oracle Sales and Marketing Cloud Service customers choosing ISV integrations will also benefit from familiar ease-of-use and the Oracle Sales and Marketing Cloud ervice user interface, including buttons, links and custom objects for a rich user experience. ISV integration with Oracle Sales and Marketing Cloud Service also enables on-demand contextual data exchange capabilities, linking Oracle Sales and Marketing Cloud Service business data with third-party application data for a complete CRM view. ISVs building robust, repeatable integrations with Oracle Sales and Marketing Cloud Service can begin the process of achieving Oracle Validated Integration, an Oracle PartnerNetwork program that recognizes Oracle partner solutions with proven integration to Oracle Applications. ISVs can learn more about Oracle Validated Integration    here. For customers, Oracle Validated Integration means that a partner’s integration has been tested and validated as functionally and technically sound, that the partner solution is integrated with Oracle Sales and Marketing Cloud Service in a reliable, standardized way, and that the integration operates and performs as documented. Oracle Cloud provides a broad portfolio of Platform Services, Application Services, and Social Services, all on a subscription basis. Oracle Cloud delivers instant value and productivity for end users, administrators, and developers through functionally rich, integrated, secure, enterprise cloud services. Supporting Quotes “BigMachines is a leader in Configure, Price, and Quote solutions in the Cloud. Our solution delivers accurate quotes directly from an opportunity, integrated with the leading Oracle Sales and Marketing Cloud application from Oracle,” says John Pulling, Senior Vice President of Products at Big Machines. “Together, Big Machines and Oracle efficiently automate changes, enabling a faster, more efficient sales process for our joint customers.”   ”Modern marketing and sales must engage customers and prospects in real time across the web, email, social media, online and offline channels to understand where and how to allocate their budgets for maximum return,” said Srini Venkatesan, Senior VP, Products and Engineering at Marketo. “Alignment and integration with Oracle Sales and Marketing Cloud Service allows Marketo’s solutions to deliver innovative capabilities for sales and marketing to adapt and grow their business on the core Oracle platform for CRM.”   “Sales incentives are the best way to drive better performance. Well managed incentives improve the bottom line, particularly when combined with effective sales systems,” said Christopher Cabrera, president and CEO of Xactly Corporation. “With Oracle Sales and Marketing Cloud Service and Xactly working together, customers gain insight and efficiencies. The combination can create more effective compensation programs, while motivating sales to work to its full potential."   “The tremendous integration of leading ISVs with Oracle Sales and Marketing Cloud Service is a testament to the undeniable business value and demand from customers,” said Anthony Lye, SVP of Oracle CRM. “Oracle Sales and Marketing Cloud Service continues to define the industry, and we are proud to work with these leading ISVs to help users simultaneously maximize sales and revenue and extend their current deployments for a deeper and single customer viewpoint.” Supporting Resources Oracle Sales and Marketing Cloud Service Learn More About Oracle Cloud

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• Three Key Tenets of Optimal Social Collaboration

  - by kellsey.ruppel

  Today's blog post comes to us from John Bruswick! This post is an abridged version of John’s white paper in which he discusses three principals to optimize social collaboration within an enterprise.   By [email protected], Oracle Principal Sales Consultant Effective social collaboration is actionable, deeply contextual and inherently derives its value from business entities outside of itself. How does an organization begin the journey from traditional, siloed collaboration to natural, business entity based social collaboration? Successful enablement of enterprise social collaboration requires that organizations embrace the following tenets and understand that traditional collaborative functionality has inherent limits - it is innovation and integration in accordance with the following tenets that will provide net-new efficiency benefits. Key Tenets of Optimal Social Collaboration Leverage a Ubiquitous Social Fabric - Collaborative activities should be supported through a ubiquitous social fabric, providing a personalized experience, broadcasting key business events and connecting people and business processes.  This supports education of participants working in and around a specific business entity that will benefit from an implicit capture of tacit knowledge and provide continuity between participants.  In the absence of this ubiquitous platform activities can still occur but are essentially siloed causing frequent duplication of effort across similar tasks, with critical tacit knowledge eluding capture. Supply Continuous Context to Support Decision Making and Problem Solving - People generally engage in collaborative behavior to obtain a decision or the resolution for a specific issue.  The time to achieve resolution is referred to as "Solve Time".  Users have traditionally been forced to switch or "alt-tab" between business systems and synthesize their own context across disparate systems and processes.  The constant loss of context forces end users to exert a large amount of effort that could be spent on higher value problem solving. Extend the Collaborative Lifecycle into Back Office - Beyond the solve time from decision making efforts, additional time is expended formalizing the resolution that was generated from collaboration in a system of record.  Extending collaboration to result in the capture of an explicit decision maximizes efficiencies, creating a closed circuit for a particular thread.  This type of structured action may exist today within your organization's customer support system around opening, solving and closing support issues, but generally does not extend to Sales focused collaborative activities. Excelling in the Unstructured Future We will always have to deal with unstructured collaborative processes within our organizations.  Regardless of the participants and nature of the collaborate process, two things are certain – the origination and end points are generally known and relate to a business entity, perhaps a customer, opportunity, order, shipping location, product or otherwise. Imagine the benefits if an organization's key business systems supported a social fabric, provided continuous context and extended the lifecycle around the collaborative decision making to include output into back office systems of record.   The technical hurdle to embracing optimal social collaboration would fall away, leaving the company with an opportunity to focus on and refine how processes were approached.  Time and resources previously required could then be reallocated to focusing on innovation to support competitive differentiation unique to your business. How can you achieve optimal social collaboration? Oracle Social Network enables business users to collaborate with each other using a broad range of collaboration styles and integrates data from a variety of sources and business applications -- allowing you to achieve optimal social collaboration. Looking to learn more? Read John's white paper, where he discusses in further detail the three principals to optimize social collaboration within an enterprise. 

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• regarding the Windows Phone 7 series, XNA and Visual Basic

  - by Chris Williams

  as long as we're talking about VB... I figured I would share this as well. Hi everyone, I'm about to express a sentiment that might ruffle a few feathers, but I think most of you know me well enough to know I love like accept VB for what it is and that what I'm about to say is with good intentions. (The rest of you, who don't know me, please take my word for it.) The world is full of VB developers, I was one of them for a long time. I think it's safe to assume that none of us are ignorant people who require handholding. We're working professionals, making a living by using our skills as developers. I'm also willing to bet that quite a few of us are fluent in C# as well as VB. It may not be your preferred language, but many of you can do it and you prove that nearly every day. Honestly, I don't know ANY developers or consultants that have only known ONE language ever. So it pains me greatly when I see the word "CAN'T" being tossed around like a crutch... as in "we CAN'T develop for the windows phone or we CAN'T develop XNA games." At MIX, Microsoft hath decreed that C# is the language of choice for developing for the Windows Phone 7. I think it's a safe bet that you won't see VB support if it isn't there already. (Just like XNA... which is up to version 4.0 by now.)  So what? (Yeah... I said it.) I think everyone here can agree that actual coding is only one part of software design and development. There is nothing stopping ANY of you from beginning the process of designing your killer phone app, writing up specs, requirements, doing UI design, workflow, mockups, storyboards, art, etc.... None of these things are language dependent. IF by the time you've got that stuff out of the way, and there's still no VB support, then start doing some rapid prototyping of your app in C# (I know, I know... heresy!)  You still have to spend time learning how the phone does things, what UI tricks do what, what paradigms make sense, how to use to accelerometer and the tilt and the multitouch functionality. I can guarantee you that time spent doing this is a great investment, no matter WHAT extension your code files have. Eventually, you may have a working prototype. IF by this time, there's STILL no VB support... fret not, you've made significant progress on your app. You've designed it, prototyped it, figured out how to use the phone specific features... so you might as well finish it and pat yourself on the back for learning something new... and possibly being first to market with your new app. I'll be happy to argue any and all of these points online or off with anyone who cares to do so, but there is one undeniable point that you simply can't argue:  Your potential customers do not care AT ALL what programming language you used to write the app they are about to purchase. They care that it works. If your biggest concern is being first to market, than stop complaining and get busy because you're running out of time and the 3000+ people who were at MIX certainly aren't waiting for you. They've already started working on their apps.

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• Silverlight Cream for January 12, 2011 -- #1025

  - by Dave Campbell

  In this Issue: Amyo Kabir, Rob Eisenberg, Doug Rathbone, John Papa, Jeff Blankenburg(-2-), Mike Taulty, Peter Kuhn, Laurent Bugnion, Vangos Pterneas, and Senthil Kumar. Above the Fold: Silverlight: "Silverlight Popup sample" Amyo Kabir WP7: "Navigation in a #WP7 application with MVVM Light" Laurent Bugnion XNA: "XNA for Silverlight developers: Part 0 - Why should I care?" Peter Kuhn Shoutouts: Mohamed Mosallem posted a video of an Expression Blend demo he gave recently: Expression Blend Demo Rob Eisenberg posted the winners of the Caliburn.Micro Contest he was running .. and a nice bunch of swag too! Announcing the Caliburn.Micro Contest Winners! Dan Moyer is a LightSwitch enthusiast and writes Why I Believe Visual Studio LightSwitch will be a Win... good well-thought-out and written take on Lightswitch. From SilverlightCream.com: Silverlight Popup sample Amyo Kabir has a post up that is short on description but long on demo and the code is available... put this in the 'a picture is worth 1,000 words category' :) Caliburn.Micro Soup to Nuts Part 7 - All About Conventions The 7th episode of Rob Eisenberg's tutorial series on Caliburn.Micro is up. This episode about some of the conventions that you get out-of-the-box with Caliburn.Micro, what it'll do for you, and how you can modify the behavior of the convention to suit your own taste/style. Two little tips for working with Silverlight chart DateTime Axes Doug Rathbone has been working with the Toolkit Charts for WP7 and finding it difficult to get the info he needs, and now that he's worked it out... he's sharing... particularly information about DateTimeAxis. Silverlight TV 56: WCF RIA Services and Azure The first Silverlight TV of 2011 was John Papa discussing WCF RIA Services and Azure with Saurabh Plant. What I Learned In WP7 – Issue 14 As usual, Jeff Blankenburg is a couple ahead of me... his Issue 14 is about some panorama trickery... like navigating to a specific place in one, or preventing wrapping. What I Learned In WP7 – Issue 15 In Jeff Blankenburg's latest WP7 post, he's sharing some interesting insight into Trial Mode and app sales... from the standpoint of someone selling apps. Blend Bits 20–Group Into Mike Taulty has Part 20 of his Blend Bits series up. This one is demonstrating grouping, and what all can be accomplished (or not) with grouping in Blend. XNA for Silverlight developers: Part 0 - Why should I care? Peter Kuhn has the beginning of a series on WP7 and XNA up at SilverlightShow... this looks to be a good intro and way to get your head wrapped around XNA on the phone. Navigation in a #WP7 application with MVVM Light Laurent Bugnion discusses WP7 navigation via MVVM Light, resolving many of the communication/navigation complexities you can get involved in without a tool like his. Motion detection in Silverlight Vangos Pterneas has a followup postto the one on facial detection... this one is on Motion Detection in Silverlight. If you've got a webcam hooked up, you can give a demo app a dance via a link he has in the post. Adding ApplicationBar in Windows Phone 7 using Expression Blend Senthil Kumar follows up a post about using VS to add an application bar to a WP7 app with this one using Expression Blend Stay in the 'Light! Twitter SilverlightNews | Twitter WynApse | WynApse.com | Tagged Posts | SilverlightCream Join me @ SilverlightCream | Phoenix Silverlight User Group Technorati Tags: Silverlight    Silverlight 3    Silverlight 4    Windows Phone MIX10

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• ArchBeat Link-o-Rama Top 10 for August 2012

  - by Bob Rhubart

  The Top 10 most popular items shared via the OTN ArchBeat Facebook page for the month of August 2012. Now Available: Oracle SQL Developer 3.2 (3.2.09.23) New features include APEX listener, UI enhancements, and 12c database support. The Role of Oracle VM Server for SPARC in a Virtualization Strategy In this article, Matthias Pfutzner discusses hardware, desktop, and operating system virtualization, along with various Oracle virtualization technologies, including Oracle VM Server for SPARC. How to Manually Install Flash Player Plugin to see the Oracle Enterprise Manager Performance Page | Kai Yu So, you're a DBA and you want to check the Performance page in Oracle Enterprise Manager (11g or 12c). So you click the Performance tab and… nothing. Zip. Nada. The Flash plugin is a no-show. Relax! Oracle ACE Director Kai Yu shows you what you need to do to see all the pretty colors instead of that dull grey screen. Relationally Challenged (CX - CRM - EQ/RQ/CRQ) | Chris Warticki Self-proclaimed Oracle Support "spokesmodel" Chris Chris Warticki has some advice for those interested in Customer Relationship Management: "How about we just dumb it down, strip it to the core, keep it simple and LISTEN?! No more focus groups, no more surveys, and no need to gather more data. We have plenty of that. Why not just provide the customer what they are asking for?" Free WebLogic Server Course | Middleware Magic So you want to sharpen your Oracle WebLogic Server skills, but you prefer to skip the whole classroom bit and don't want to be bothered with dealing with an instructor? No problem! Oracle ACE Rene van Wijk, a prolific Middleware Magic blogger, has information on an Oracle WebLogic course you can take on your own time, at your own pace. Oracle VM VirtualBox 4.1.20 released Oracle VM VirtualBox 4.1.20 was just released at the community and Oracle download sites, reports the Fat Bloke. This is a maintenance release containing bug fixes and stability improvements. Optimizing OLTP Oracle Database Performance using Dell Express Flash PCIe SSDs | Kai Yu Oracle ACE Director Kai Yu shares resources based on "several extensive performance studies on a single node Oracle 11g R2 database as well as a two node 11gR2 Oracle Real Application clusters (RAC) database running on Dell PowerEdge R720 servers with Dell Express Flash PCIe SSDs on Oracle Enterprise Linux 6.2 platform." Oracle ACE sessions at Oracle OpenWorld With so many great sessions at this year's event, building your Oracle OpenWorld schedule can involve making a lot of tough choices. But you'll find that the sessions led by Oracle ACEs just might be the icing on the cake for your OpenWorld experience. MySQL Update: The Cleveland MySQL Meetup (Independence, OH) Oracle MySQL team member Benjamin Wood, a MySQL engineer and five year veteran of the MySQL organization, will speak at the Cleveland MySQL Meetup event on September 12. The presentation will include a MySQL 5.5 Overview, Oracle's Roadmap for MySQL, including specifics on MySQL 5.6, best practices and how to overcome development and operational MySQL challenges, and the new MySQL commercial extensions. Click the link for time and location information. Parsing XML in Oracle Database | Martijn van der Kamp Martijn van der Kamp's post deals with processing XML in PL/SQL code and processing the data into the database. Thought for the Day "Walking on water and developing software from a specification are easy if both are frozen." — Edward V. Berard Source: SoftwareQuotes.com

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• First Day of Data Integration Track at Oracle OpenWorld 2012

  - by Irem Radzik

  OpenWorld started full speed for us today with a great set of sessions in the Data Integration track. After the exciting keynote session on Oracle Database 12c in the morning; Brad Adelberg, VP of Development for Data Integration products, presented Oracle’s data integration product strategy. His session highlighted the new requirements for data integration to achieve pervasive and continuous access to trusted data. The new requirements and product focus areas presented in this session are: Provide access to any data at any source On premise or on cloud Enable zero downtime operations and maximum performance Leverage real-time data for accurate business insights And ensure high quality data is used across the enterprise During the session Brad walked over how Oracle’s data integration products, Oracle Data Integrator, Oracle GoldenGate, Oracle Enterprise Data Quality, and Oracle Data Service Integrator, deliver on these requirements and how recent product releases build on this strategy. Soon after Brad’s session we heard from a panel of Oracle GoldenGate customers, St. Jude Medical, Equifax, and Bank of America, how they achieved zero downtime operations using Oracle GoldenGate. The panel presented different use cases of GoldenGate, from Active-Active replication to offloading reporting. Especially St. Jude Medical’s implementation, which involves the alert management system for patients that use their pacemakers, reminded me in some cases downtime of mission-critical systems can be a matter of life or death. It is very comforting to hear that GoldenGate delivers highly-reliable continuous availability for life-saving medical systems. In the afternoon, Nick Wagner from the Product Management team and I followed the customer panel with the review of Oracle GoldenGate 11gR2’s New Features.  Many questions we received from audience were about GoldenGate’s new Integrated Capture for Oracle Database and the enhanced Conflict Management features, as well as how GoldenGate compares to Oracle Streams. In addition to giving details on GoldenGate’s unique capability to capture changed data with a direct integration to the Oracle DBMS engine, we reminded the audience that enhancements to Oracle GoldenGate will continue, while Streams will be primarily maintained. Last but not least, Tim Garrod and Ryan Fonnett from Raymond James presented a unified real-time data integration solution using Oracle Data Integrator and GoldenGate for their operational data store (ODS). The ODS supports application services across the enterprise and providing timely data is a critical requirement. In this solution, Oracle GoldenGate does the log-based change data capture for Oracle Data Integrator’s near real-time data integration between heterogeneous systems. As Raymond James’ ODS supports mission-critical services for their advisors, the project team had to set up this integration environment to be highly available. During the session, Ryan and Tim explained how they use ODI to enable automated process execution and “always-on” integration processes. Their presentation included 2 demonstrations that focused on CDC patterns deployed with ODI and the automated multi-instance execution and monitoring. We are very grateful to Tim and Ryan for their very-well prepared presentation at OpenWorld this year. Day 2 (Tuesday) will be also a busy day in our track. In addition to the Fusion Middleware Innovation Awards ceremony at 11:45am at Moscone West 3001, we have the following DI sessions Real-World Operational Reporting Customer Panel 11:45am Moscone West- 3005 Oracle Data Integrator Product Update and Future Strategy 1:15pm Moscone West- 3005 High-volume OLTP with Oracle GoldenGate: Best Practices from Comcast 1:15pm Moscone West- 3005 Everything You need to Know about Monitoring Oracle GoldenGate 5pm Moscone West-3005 If you are at OpenWorld please join us in these sessions. For a full review of data integration track at OpenWorld please see our Focus-On document.

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• Apps UX Unveils New Face of Fusion at OpenWorld 2012

  - by Kathy.Miedema

  By Kathy Miedema, Oracle Applications User Experience The Oracle Applications User Experience (UX) team is getting ready to unveil the new face of Oracle Fusion Applications at Oracle OpenWorld 2012 in San Francisco next week. Photos by Martin Taylor, Oracle Applications User ExperienceJeremy Ashley, Vice President of Oracle Applications User Experience, shows the new face of Fusion Applications to a group of trainers at Oracle’s headquarters in Redwood Shores, Calif. Our team spent the past 6 months working on this project, which embraces simplicity with a modern, productive user experience that aims to help our applications customers rapidly scale deployment of essential self-service tasks and speed adoption by users who need quick access to do quick-entry tasks. We have spent the week before OpenWorld at Oracle headquarters in Redwood Shores, conducting training sessions with Fusion UX Advocates (FXA), Oracle UX Sales Ambassadors (SAMBA), and members of the Oracle Usability Advisory Board (OUAB). We showed the new face of Fusion to customers, partners, ACE Directors, and people from our own sales organization. Next week during OpenWorld, they will be showing demos alongside our team members. To find them, look for the Usable Apps t-shirt, with this artwork: You can also get a look at the new face of Fusion during OpenWorld at the following sessions and demopods: GEN9433 - General Session: Oracle Fusion Applications—Overview, Strategy, and Roadmap Presenter: Chris Leone, Senior Vice President, Oracle Monday, Oct. 1, 10:45 a.m. – 11:45 a.m. in Moscone West 2002/2004 AND Wednesday, Oct. 3, 10:1 a.m. – 11:15 a.m. in Moscone West 2002/2004 CON9407 - Oracle Fusion Customer Relationship Management: Overview/Strategy/Customer Experiences/Roadmap Presenter: Anthony Lye, Senior Vice President, Oracle Monday, Oct. 1, 3:15 – 4:15 p.m. in Moscone West 2008 CON9438 - Oracle Fusion Applications: Transforming Insight into Action Presenters: Jeremy Ashley, Vice President Applications User Experience, Oracle; Katie Candland, Director Applications User Experience, Oracle; Basheer Khan, founder and CEO of Innowave Technology, an Oracle ACE Director for both Fusion Middleware and Applications, and a Fusion UX Advocate Tuesday, Oct. 2, 10:15 a.m. - 11:15 a.m. in Moscone West 2007 CON9467 - Oracle’s Roadmap to a Simple, Modern User Experience Presenter: Jeremy Ashley, Vice President Applications User Experience, Oracle Wednesday, Oct. 3, 3:30 p.m. - 4:30 p.m. in Moscone West 3002/3004 On the demogrounds: Come to the Apps UX pods for a look at enterprise applications on mobile devices such as smart phones and the iPad, and stay for a demo of the new face of Oracle Fusion Applications. Our demopods will also feature some of the cutting-edge tools in Oracle’s arsenal of usability evaluation methods. The Exhibition Hall at Oracle OpenWorld 2012 will be open Monday through Wednesday, Oct. 1-3. The demogrounds for Oracle Applications are located on the lower level of Moscone West in San Francisco. Hours for the Exhibition Hall are: · Monday, 10 a.m. to 6 p.m. · Tuesday, 9:45 a.m. to 6 p.m. · Wednesday, 9:45 a.m. to 4 p.m.

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• Retail CEO Interviews

  - by David Dorf

  Businessweek's 2012 Interview Issue has interviews with three retail CEOs that are worth a quick read.  I copied some excerpts below, but please follow the links to the entire interviews. Ron Johnson, CEO JCPenney Take me through your merchandising. One of the things I learned from Steve [Jobs]—Steve said three times in his life he had the chance to be part of the change of an interface. If you change the interface, you can dramatically change the entire experience of the product. For Steve, that was the mouse, the scroll wheel on the iPod, and then the [touch]screen. What we’re trying to do here is change the interface of retail. What we call that is the street, and you’re standing in the middle of it. When you walk into a store today, you’re overwhelmed by merchandise. There is a narrow aisle. Typically, it’s filled with product on tables and you’re overwhelmed with the noise of signs and promotions. Especially in the age of the Internet, the idea of going to a very large store and having so much abundance is actually not very appealing. The first thing you find here is you’re inspired. I have used the mannequins. The street is actually this new navigation path for a retail store. So if you come in here—you’ll notice that these aisles are 14 feet wide. These are wider than Nordstrom’s (JWN). Slide show of JCPenney store. Walter Robb, co-CEO Whole Foods What did you learn from the recent recession about selling groceries?It was a lot of humble pie, because our sales experienced a drop that I have never seen in 32 years of retail. Customers left us in droves. We also learned that there were some very loyal customers who loved Whole Foods (WFM), people who said, “I like what you stand for. I like coming here. I like this experience.” That was very affirming. I think the realization was that we’ve got some customers, and we need to make sure we know who they are. So instead of chasing every customer out there, we started doing customer discussion groups. We were growing for growth’s sake, which is not a good strategy. We were chasing the rainbow. We cut the growth in half overnight and said, “All right, slow down. Let’s make sure we’re doing this better and more thoroughly and more thoughtfully.” This company is a mission-based company. This company started to change the world by bringing healthier food to the world. It’s not about the money, it’s about the impact, and this company is back on track as a result of those experiences. Video of Whole Foods store tour. Kay Krill, CEO Ann Taylor You’ve worked in retail all your life. What drew you to it?I graduated from college, and I did not know what I wanted to do. Macy’s (M) came to campus to interview for their training program, and I thought, “Let me give it a try.” I got the job and fell in love with the industry. The president of Macy’s at the time said, “If you don’t wake up every morning dying to go to work, then retailing is not for you; it has to be in your blood.” It was in my blood. I love the fact that every day is different. You can get to be creative one day, financial the next day, marketing the next. I love going to stores. I love talking to associates. I love talking to clients. There’s not a predictable day.

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• Oracle Enterprise Manager Cloud Control 12c Release 2 (12.1.0.2) Now Available!

  - by Javier Puerta

  Oracle Enterprise Manager Cloud Control 12c Release 2 (12.1.0.2) is now available on OTN on ALL platforms. This is the first major release since the launch of Enterprise Manager 12c in October of 2011 and the first ever Enterprise Manager release available on all platforms simultaneously. This is primarily a stability release which incorporates many of issues and feedback reported by early adopters. In addition, this release contains many new features and enhancements in areas across the board.   New Capabilities and Features   Enhanced management capabilities for enterprise private clouds: Introduces new capabilities to allow customers to build and manage a Java Platform-as-a-Service (PaaS) cloud based on Oracle Weblogic Server. The new capabilities include guided set up of PaaS Cloud, self-service provisioning, automatic scale out and metering and chargeback. Enhanced lifecycle management capabilities for Oracle WebLogic Server environments: Combining in-context multiple domain, patching and configuration file synchronizations. Integrated Hardware-Software management for Oracle Exalogic Elastic Cloud through features such as rack schematics visualization and integrated monitoring of all hardware and software components. The latest management capabilities for business-critical applications include: Business Application Management: A new Business Application (BA) target type and dashboard with flexible definitions provides a logical view of an application’s business transactions, end-user experiences and the cloud infrastructure the monitored application is running on. Enhanced User Experience Reporting: Oracle Real User Experience Insight has been enhanced to provide reporting capabilities on client-side issues for applications running in the cloud and has been more tightly coupled with Oracle Business Transaction Management to help ensure that real-time user experience and transaction tracing data is provided to users in context. Several key improvements address ease of administration, reporting and extensibility for massively scalable cloud environments including dynamic groups, self-updateable monitoring templates, bulk operations against many events, etc. New and Revised Plug-Ins:   Several plug-Ins have been updated as a part of this release resulting in either new versions or revisions. Revised plug-ins contain only bug-fixes and while new plug-ins incorporate both bug fixes as well as new functionality.   Plug-In Name Version Enterprise Manager for Oracle Database 12.1.0.2 (revision) Enterprise Manager for Oracle Fusion Middleware 12.1.0.3 (new) Enterprise Manager for Chargeback and Capacity Planning 12.1.0.3 (new) Enterprise Manager for Oracle Fusion Applications 12.1.0.3 (new) Enterprise Manager for Oracle Virtualization 12.1.0.3 (new) Enterprise Manager for Oracle Exadata 12.1.0.3 (new) Enterprise Manager for Oracle Cloud 12.1.0.4 (new) Installation and Upgrade:   All major platforms have been released simultaneously (Linux 32 / 64 bit, Solaris (SPARC), Solaris x86-64, IBM AIX 64-bit, and Windows x86-64 (64-bit) ) Enterprise Manager 12.1.0.2 is a complete release that includes both the EM OMS and Agent versions of 12.1.0.2. Installation options available with EM 12.1.0.2: User can do fresh Install or an upgrade from versions EM 10.2.0.5, 11.1, or 12.1.0.2 ( Bundle Patch 1 not mandatory). Upgrading to EM 12.1.0.2 from EM 12.1.0.1 is not a patch application (similar to Bundle Patch 1) but is achieved through a 1-system upgrade. Documentation:   Oracle Enterprise Manager Cloud Control Introduction Document provides a broad overview of capabilities and highlights"What's New" in EM 12.1.0.2.   All updated Oracle Enterprise Manager documentation can be found on OTN   Customer Webcast - EM 12c Installation and Upgrade: This webcast is for customers who are interested in learning how to successfully deploy or upgrade to EM 12.1.0.2.   Customer Webcast - Installation and Upgrade - September 21(registration and info on OTN starting September 12)   Enterprise Manager 12c R2 Resources:   OTN Download Page Upgrade Guide

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• Inside Red Gate - Experimenting In Public

  - by Simon Cooper

  Over the next few weeks, we'll be performing experiments on SmartAssembly to confirm or refute various hypotheses we have about how people use the product, what is stopping them from using it to its full extent, and what we can change to make it more useful and easier to use. Some of these experiments can be done within the team, some within Red Gate, and some need to be done on external users. External testing Some external testing can be done by standard usability tests and surveys, however, there are some hypotheses that can only be tested by building a version of SmartAssembly with some things in the UI or implementation changed. We'll then be able to look at how the experimental build is used compared to the 'mainline' build, which forms our baseline or control group, and use this data to confirm or refute the relevant hypotheses. However, there are several issues we need to consider before running experiments using separate builds: Ideally, the user wouldn't know they're running an experimental SmartAssembly. We don't want users to use the experimental build like it's an experimental build, we want them to use it like it's the real mainline build. Only then will we get valid, useful, and informative data concerning our hypotheses. There's no point running the experiments if we can't find out what happens after the download. To confirm or refute some of our hypotheses, we need to find out how the tool is used once it is installed. Fortunately, we've applied feature usage reporting to the SmartAssembly codebase itself to provide us with that information. Of course, this then makes the experimental data conditional on the user agreeing to send that data back to us in the first place. Unfortunately, even though this does limit the amount of useful data we'll be getting back, and possibly skew the data, there's not much we can do about this; we don't collect feature usage data without the user's consent. Looks like we'll simply have to live with this. What if the user tries to buy the experiment? This is something that isn't really covered by the Lean Startup book; how do you support users who give you money for an experiment? If the experiment is a new feature, and the user buys a license for SmartAssembly based on that feature, then what do we do if we later decide to pivot & scrap that feature? We've either got to spend time and money bringing that feature up to production quality and into the mainline anyway, or we've got disgruntled customers. Either way is bad. Again, there's not really any good solution to this. Similarly, what if we've removed some features for an experiment and a potential new user downloads the experimental build? (As I said above, there's no indication the build is an experimental build, as we want to see what users really do with it). The crucial feature they need is missing, causing a bad trial experience, a lost potential customer, and a lost chance to help the customer with their problem. Again, this is something not really covered by the Lean Startup book, and something that doesn't have a good solution. So, some tricky issues there, not all of them with nice easy answers. Turns out the practicalities of running Lean Startup experiments are more complicated than they first seem!

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• Today's Links (6/30/2011)

  - by Bob Rhubart

  James Gosling Says He Doesn't Care About Java But here's the rest of the story: "What I really care about is the Java Virtual Machine as a concept," says Gosling, "because that is the thing that ties it all together; it's the thing that makes Java the language possible; it's the thing that makes things work on all kinds of different platforms; and it makes all kinds of languages able to coexist." Virtual Developer Day: SOA Accelerate Your Development with Oracle SOA Suite. Learn how in this FREE on-line workshop with Hands-on labs July 12th 9 am to 1:30 PM PST" July 12th 9 am to 1:30 PM PST Podcast: Toronto Architect Day Panel Discussion Part 3 (of 4) is now available, in which the panel (including Oracle ACE Director Cary Millsap and InfoQ editor and co-founder Floyd Marinescu) discusses public vs private cloud as the best strategy for small businesses and start-ups. WebLogic Weekly for June 27th, 2011 | James Bayer Bayer shares the latest resources for those with WebLogic on the brain. Griffiths Waite at Oracle Open World | Mark Simpson Oracle ACE Director Mark Simpson share information on the presentations he's scheduled to give at Oracle OpenWorld San Francisco 2011. Kscope Solid Service Bus Implementations Peter Paul van de Beek's Kscope11 presentation "is aimed at supporting architects and especially developers to choose the right integration infrastructure for a job." Migration To Java EE 6 With Spring 3 - ...Could Become "Interesting" | Adam Bien "Put simply, big data implies datasets so large they can't normally be processed using a standard transactional database," says David Dorf. "The term 'noSQL' is often used in this context as well." Book Review: "Designing With the Mind In Mind" | Abhinav Agarwal According to Abhinav Agarwal, Jeff Johnson's new book is about "the theory of how the mind perceives information, of how humans understand what they read, and how our eyes are attuned to paying attention to not just what's happening in front of us but also at the periphery of our vision." BPM 11g Advanced Workshop | Martien van den Akker Martien van den Akker shares his thoughts on both the workshop he recently attended and on the Oracle BPM 11g product. Fusion Applications - What You Need To Know: Product Families | Floyd Teter "Fusion Applications are organized into seven groups of related products called Product Families," observes Oracle ACE Director Floyd Teter. "While the product features are organized according to the Business Process Model and can cross the boundaries of product families, the product family groupings are an easy way to wrap your mind around Fusion Apps." Grid Control: Refreshing Weblogic Domains | Dave Best Dave Best shares tips for avoiding problems when using grid control to centrally manage/monitor your environment. Webcast: Oracle to Announce Datanomic Integration Plans The combination of Datanomic technology and the previous acquisition of Silver Creek Systems will deliver a complete, integrated and best-of-breed solution for Data Quality. Learn about Oracle’s strategy and product plans and how the new products acquired from Datanomic will impact your organization. July 19, 2011, 8:00am PT / 11:00am ET. Speakers include Michael Weingartner (Vice President, Product Development, Oracle), Martin Boyd (Senior Director, Product Strategy, Oracle), and Dain Hansen (Director, Product Marketing, Fusion Middleware, Oracle).

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• Oracle OpenWorld 2012: Oracle Developer Cloud, ADF-Essentials, ADF Mobile and ME!

  - by Dana Singleterry

  This year at OOW, like those from the past, will certainly be unforgettable. Lots of new announcements which I can't mention here and may not event know about are sure to surprise. I'll keep this short and sweet. For every session ADF, ADF Mobile, Oracle Developer Cloud, Integration with SOA Suite, etc... take a look at the ADF Focus Document listing all the sessions ordered by day providing time and location. For Mobile specifically check out the Mobile Focus Document. OOW 2012 actually kicks off on Sunday with Moscone North demogrounds hosting Cloud. There's also the ADF EMG User Day where you can pick up many technical tips & tricks from ADF Developers / ACE Directors from around the world. A session you shouldn't miss and a great starting point for the week if you miss Sunday's ADF EMG User Day for all of you TechoFiles is Chris Tonas's keynote for developers - Monday 10:45 am at Salon 8 in the Marriott - The Future of Development for Oracle Fusion - From Desktop to Mobile to Cloud. Then peruse the ADF Focus Document to fill out your day with the many sessions and labs on ADF. Don't forge that Wednesday afternoon (4:30 - 5:30) offers an ADF Meetup which is an excellent opportunity to catch up with the Shakers and Makers of ADF from Product Managent, to customers, to top developers leveraging the ADF technology, to ACE Directors themselves. Not to mention free beer is provided to help you wind down from a day of Techno Overload. Now for my schedule and I do hope to see some of you at one of these. OOW 2012 Schedule 10/1 Monday 9:30am – 12:00pm: JDev DemoGrounds 3:15pm – 4:15pm: Intro to Oracle ADF HOL; Marriott Marquis – Salon ¾ 4:00pm – 6:00pm: Cloud DemoGrounds 10/2 Tuesday 9:45am – 12:00pm: JDev DemoGrounds 2:00pm -4:00pm: Cloud DemoGrounds 7:30 – 9:30: Team Dinner @ Donato Enoteca; Redwood City 10/3 Wednesday 10:15pm – 11:15pm: Intro to Oracle ADF HOL; Marriott Marquis – Salon 3/4 1:15pm – 2:15pm: Oracle ADF – Lessons Learned in Real-World Implementations; Moscone South – Room 309This session takes the form of a panel that consists of three customer: Herbalife, Etiya, & Hawaii State Department of Education. During the first part of this session each customer will provide a high-level overview of their application. Following this overview I'll ask questions of the customers specific to their implementations and lessons learned through their development life-cycle. Here's the session abstract: CON3535 - Oracle ADF: Lessons Learned in Real-World Implementations This session profiles and interviews customers that have been successful in delivering compelling applications based on Oracle’s Application Development Framework (Oracle ADF). The session provides an overview of Oracle ADF, and then three customers explain the business drivers for their respective applications and solutions and if possible, provide a demonstration of the applications. Interactive questions posed to the customers after their overview will make for an exciting and dynamic format in which the customers will provide insight into real-world lessons learned in developing with Oracle ADF. 3:30pm – 4:30 pm: Developing Applications for Mobile iOS and Android Devices with Oracle ADF Mobile; Marriott Marquis – Salon 10A 4:30pm – 6:00pm: Meet and Greet ADF Developers/Customers; OTN Lounge 10/4 Thursday   11:15pm – 12:15pm: Intro to Oracle ADF HOL; Marriott Marquis – Salon 3/4 I'm sure our paths will cross at some point during the week and I look forward to seeing you at one of the many events. Enjoy OOW 2012!

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• 13 Things From the Oracle Social Summit You Should Know

  - by Mike Stiles

  Oracle held its first annual Oracle Social Summit, “The School for the Socially Gifted,” this past week in Las Vegas.  If anyone came to the event uncertain as to why Oracle has such an interest in social, and what its plans for social are, they left with an entirely new vision of where social is headed, and why.For those unable to attend, I was able to keep my MacBook charged just long enough to capture some of the more pertinent takeaways.1. The social enterprise is inevitable.  Social technology is disrupting the hierarchies of big companies.  It’s a revolution in corporate structures, just as it has been in various governments.  It’s not crazy to ask yourself if your CEO is the next Mubarak.  (David Kilpatrick Author of “The Facebook Effect” and founder of the Techonomy Conference) 2. The social enterprise represents collaboration on steroids.  It’s tapping into the power of your people, as opposed to keeping them “in their place.”  3. 1 in every 7 humans on earth is an active Facebook user.  75% have posted a negative comment after a poor customer experience.  The average user will inform 53 people of a bad experience.4. Checking social media is the 2nd biggest use of phones now.  Reading posts from brands is 4th.5. 70% of marketers have little or no understanding of the social conversations happening around their brand.6. Advertising, when done well, is content we care about, preferably informed by those we trust.7. Acquiring low-quality fans through gimmicks, or focusing purely on fan acquisition is a mistake.  And relying purely on organic distribution is a mistake.  (John Yi, Head of Marketing Partnerships – Facebook)8. Using all this newfound data and insight serves to positively affect the customer experience.  It allows organizations to now leverage the investments they’ve made in social up to now.9. Social is not a marketing utopia where everything is free.  It’s pay to play.  The paid component is about driving attention.  10. We are only in the infancy of ad-targeting opportunities in social.  There’s an evolution underway from interest-based targeting to action-based targeting.11. There’s actually very little overlap of the people following you on different social platforms.  Don’t assume it’s the same audience on each.12. People who can create content and who also have an understanding of what drives that content are growing increasingly valuable.13. Oracle Social’s future is enterprise SRM, integrated across marketing, selling, service, HR and every other corner of the organization.And in case you thought those were the only gems to come out of the summit, you may want to keep an eye out for Tuesday’s Social Spotlight, ever so aptly titled “13 More Things from the Oracle Social Summit You Should Know.”

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• Automated Error Reporting = More Robust Software

  - by Laila

  I would like to tell you how to revolutionize your software development process </marketing hyperbole> On a more serious note, we (Red Gate's .NET Development team) recently rolled a new tool into our development process which has made our lives dramatically easier AND improved the quality of our software, and I (& one of our developers, Alex Davies) just wanted to take a quick moment to share the love. I work with a development team that takes pride in what they ship, so we take software testing rather seriously. For every development project we run, we allocate at least one software tester for every two developers, and we never ship software without first shipping early access releases and betas to get user feedback. And therein lies the challenge -encouraging users to provide consistent, useful feedback is a headache, but without that feedback, improving the software is. tricky. Until fairly recently, we used the standard (if long-winded) approach of receiving bug reports of variable quality via email or through our support forums. If that didn't give us enough information to reproduce the problem - which was most of the time - we had to enter into a time-consuming to-and-fro conversation with the end-user, to get scrape together the data we needed to work out where the problem lay. As I'm sure you're aware, this is painfully slow. To the delight of the team, we recently got to work with SmartAssembly, which lets us embed automated exception and error reporting into our software with very little pain, and we decided to do a little dogfooding. As a result, we've have made a really handy (if perhaps slightly obvious) discovery: As soon as we release a beta, or indeed any release of software, we now get tonnes of customer feedback through automated error reports. Making this process easier for our users has dramatically increased the amount (and quality) of feedback we get. From their point of view, they get an experience similar to Microsoft's error reporting, and process is essentially idiot-proof. From our side of things, we can now react much faster to the information we get, fixing the bugs and shipping a new-and-improved release, which our users rather appreciate. Smiles and hugs all round. Even more so because, as we're use SmartAssembly's Automated Error Reporting, we get to avoid having to spend weeks building an exception reporting mechanism. It takes just a few minutes to add reporting to a project, and we get a bunch of useful information back, like a stack trace and the values of all the local variables, which we can use to fix bugs. Happily, "Automated Error Reporting = More Robust Software" can actually be read two ways: we've found that we not only ship higher quality software, but we also release within a shorter time. We can ship stable software that our users are happy to upgrade to, and we then bask in the glory of lots of positive customer feedback. Once we'd starting working with SmartAssembly, we were curious to know how widespread error reporting was as a practice. Our product manager ran a survey in autumn last year, and found that 40% of software developers never really considered deploying error reporting. Considering how we've now got plenty of experience on the subject, one of our dev guys, Alex Davies, thought we should share what we've learnt, and he's kindly offered to host a webinar on delivering robust software with Automated Error Reporting. Drawing on our own in-house development experiences, he'll cover how to add error reporting to your program, how to actually use the error reports to fix bugs (don't snigger, not everyone's as bright as you), how to customize the error report dialog that your users see, and how to automatically get log files from your users' machine. The webinar will take place on Jan 25th (that's next week). It's free to attend, but you'll still need to register to hear Alex's dulcet tones.

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• My First Iteration Zero

  - by onefloridacoder

  I recently watched a web cast that covered the idea of planning from the concept stage to the product backlog.  It was the first content I had seen related to Iteration Zero and it made a lot of sense from a planning and engagement perspective where the customer is concerned.  It illuminated some of the problems I’ve experienced with getting a large project of the ground.  The idea behind this is to just figure out get everyone to understand what needs to be constructed and to build the initial feature set from a *very* high level.  Once that happens other parts of the high level construction start to take place.  You end up with a feature list that describes what the business wants the system to do, and what it potentially may (or may not) interact with.  Low tech tools are used to create UI mockups that can be used as a starting point for some of the key UI pieces. Toward the end of the webcast they speaker introduced something that was new to me.  He referred to it as an executable skeleton or the steel thread.  The idea with this part of the webcast was to describe walking through the different mocked layers of the application.  Not all layers and collaborators are involved at this stage since it’s Iteration Zero, and each layer is either hard-coded or completely mocked to provide a 35K foot view of how the different layers layers work together.  So imagine two actors on each side of a layer diagram and the flow goes down from the upper left side down through a a consumer, thorough a service layer and then back up the service layer to the destination/actor. I would imagine much could be discussed moving through new/planned or existing/legacy layers, or a little of both to see what’s implied by the current high-level design. One part of the web cast has the business and design team creating the product box (think of your favorite cereal or toy box) with all of the features and even pictures laid out on the outside of the box.  The notion here is that if you handed this box to someone and told them your system was inside they would have an understanding of what the system would be able to do, or the features it could provide.    One of the interesting parts of the webcast was where the speaker described that he worked with a couple of groups in the same room and each group came up with a different product box – the point is that each group had a different idea of what the system was supposed to do.  At this point of the project I thought that to be valuable considering my experience has been that historically this has taken longer than a week to realize that the business unit and design teams see the high level solution differently.  Once my box is finished I plan on moving to the next stage of solution definition which is to plan the UI for this small application using Excel, to map out the UI elements.  I’m my own customer so it feels like cheating, but taking these slow deliberate steps have already provided a few learning opportunities.    So I resist the urge to load all of my user stories into my newly installed VS2010  TFS project and try to reduce or add to, the number of user stories and/or refine the high level estimates I’ve come up with so far.

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• ArchBeat Link-o-Rama Top 10 for September 2-8, 2012

  - by Bob Rhubart

  The Top 10 items shared on the OTN Facebook Page for the week of September 2-8, 2012. Adding a runtime LOV for a taskflow parameter in WebCenter | Yannick Ongena Oracle ACE Yannick Ongena illustrates how to customize the parameters tab for a taskflow in WebCenter. Tips on Migrating from AquaLogic .NET Accelerator to WebCenter WSRP Producer for .NET | Scott Nelson "It has been a very winding path and this blog entry is intended to share both the lessons learned and relevant approaches that led to those learnings," says Scott Nelson. "Like most journeys of discovery, it was not a direct path, and there are notes to let you know when it is practical to skip a section if you are in a hurry to get from here to there." Free Event: Oracle Technology Network Architect Day – Boston, MA – 9/12/2012 Sure, you could ask a voodoo priestess for help in improving your solution architecture skills. But there's the whole snake thing, and the zombie thing, and other complications. So why not keep it simple and register for Oracle Technology Network Architect Day in Boston, MA. There's no magic, just a full day of technical sessions covering Cloud, SOA, Engineered Systems, and more. Registration is free, but seating is limited. You'll curse yourself if you miss this one. Starting and Stopping Fusion Applications the Right Way | Ronaldo Viscuso While the fastartstop tool that ships with Oracle Fusion Applications does most of the work to start/stop/bounce the Fusion Apps environment, it does not do it all. Oracle Fusion Applications A-Team blogger Ronaldo Viscuso's post "aims to explain all tasks involved in starting and stopping a Fusion Apps environment completely." Article Index: Architect Community Column in Oracle Magazine Did you know that Oracle Magazine features a regular column devoted specifically to the architect community? Every issue includes insight and expertise from architects who regularly work with Oracle Technologies. Click here to see a complete list of these articles. Using FMAP and AnalyticsRes in a Oracle BI High Availability Implementation | Art of Business Intelligence "The fmap syntax has been used for a long time in Oracle BI / Siebel Analytics when referencing images inherent in the application as well as custom images," says Oracle ACE Christian Screen. "This syntax is used on Analysis requests an dashboards." Dodeca Customer Feedback - The Rosewood Company | Tim Tow Oracle ACE Director Tim Tow shares anecdotal comments from one of his clients, a company that is deploying Dodeca to replace an aging VBA/Essbase application. Configuring UCM cache to check for external Content Server changes | Martin Deh Oracle WebCenter and ADF A-Team blogger shares the background information and the solution to a recently encountered customer scenario. Attend OTN Architect Day in Los Angeles – by Architects, for Architects – October 25 The OTN Architect Day roadshow stops in Boston next week, then it's on to Los Angeles for another all architecture, all day event on Thursday October 25, 2012 at the Sofitel Los Angeles, 555 Beverly Boulevard, Los Angeles, CA 90048. Like all Architect Day events, this one is absolutley free, so register now. The Role of Oracle VM Server for SPARC In a Virtualization Strategy New OTN article from Matthias Pfutzner. Thought for the Day "Practicing architects, through eduction, experience and examples, accumulate a considerable body of contextual sense by the time they're entrusted with solving a system-level problem…" — Eberhardt Rechtin (January 16, 1926 – April 14, 2006) Source: SoftwareQuotes.com

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• My Dog, Cross-Channel Shopping, and Fusion SCM

  - by Kathryn Perry

  A guest post by Mark Carson, Director, Oracle Fusion Supply Chain Management I was walking my dog Max in an open space behind my house. As we tromped through the tall weeds I remembered it is tick season and that I should get Max some protection. While he sniffed merrily in the tick infested brush, I started shopping in the middle of an open field on my phone. I thought it would be convenient to pick up the tick medicine from a pet store on the way home. Searching the pet store website I saw that they had the medicine, but there was no information on whether the store had any in stock and there were no options for shipping it to the store for pickup. I could return it, but not pick it up which seamed kind of odd. I really didn't feel like making calls to the local stores to find out if they had it. Since the product is popular, I tried one of the large 'everything' stores. Browsing its website I could see that it could be shipped to me, shipped to the store for free, and that the store nearest to me had it in stock. Needless to say, this store became a better option. This experience is a small example of why retailers, distributors, and manufactures have placed a high priority on enabling 'cross-channel commerce.' Shoppers like you and me expect to be able to search, compare, buy and return products on-line and over the phone using a variety of devices including PDAs, tablets and in-store kiosks. The pet store lost my business because its web channel had limited information about its stores. I have spoken with many customers and prospects about cross-channel commerce. They all realize the business implications and urgency behind cross-channel commerce but recognize there are challenges to enable it. New and existing applications must be integrated together globally through a consistent cross-channel business process. Integration is required between applications that provide the initial shopping experience and delivery applications associated with warehouses, stores, and partners. The enablement must be accomplished in a flexible way to react to fast-changing product portfolios and new acquisitions, while at the same time minimizing costs through reuse of existing systems. Meanwhile, the business must continue to grow and decision makers need to balance new capability with peak seasons. The challenges above are not unique to retail. Any customer in any industry who has multiple points for capturing orders and multiple points for fulfilling orders will face these challenges. With this in mind, we had a unique opportunity in Fusion SCM to re-think how to build a set of modular and flexible applications in the order management space that would make these challenges easier to conquer. The results are Fusion Distributed Order Orchestration and Global Order Promising. These applications can help companies, such as the pet store, enable true cross-channel commerce. The apps provide highly adaptable and flexible business processes to automate order orchestration across multiple cross-channel systems. They also show a global view of supply across warehouses, stores, and partners for real-time availability and more accurate order promising. Additional capability includes a standards-based integration framework for seamless execution and the ability to reuse existing systems for faster and lower cost implementations. OK, that was a mouthful of features and benefits. As Max waited to cross the street (he can do basic math too), I wondered if he could relate. He does not care about leash laws, pick-up courtesy, where he can/can't walk, what time of day it is, or even ticks. He does not care about how all these things could make walking complicated. He just wants to walk. Similarly, customers just want to shop and companies just want to make it easier to sell and deliver. You can learn more about Distributed Order Orchestration and Global Order Promising in cross-channel here.

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• Do you want to be an ALM Consultant?

  - by Martin Hinshelwood

  Northwest Cadence is looking for our next great consultant! At Northwest Cadence, we have created a work environment that emphasizes excellence, integrity, and out-of-the-box thinking.  Our customers have high expectations (rightfully so) and we wouldn’t have it any other way!   Northwest Cadence has some of the most exciting customers I have ever worked with and even though I have only been here just over a month I have already: Provided training/consulting for 3 government departments Created and taught courseware for delivering Scrum to teams within a high profile multinational company Started presenting Microsoft's ALM Engagement Program  So if you are interested in helping companies build better software more efficiently, then.. Enquire at [email protected] Application Lifecycle Management (ALM) Consultant An ALM Consultant with a minimum of 8 years of relevant experience with Application Lifecycle Management, Visual Studio (including Visual Studio Team System) and software design is needed. Must provide thought leadership on best practices for enterprise architecture, understand the Microsoft technology solution stack, and have a thorough understanding of enterprise application integration. The ALM Practice Lead will play a central role in designing and implementing the overall ALM Practice strategy, including creating, updating, and delivering ALM courseware and consultancy engagements. This person will also provide project support, deliverables, and quality solutions on Visual Studio Team System that exceed client expectations. Engagements will vary and will involve providing expert training, consulting, mentoring, formulating technical strategies and policies and acting as a “trusted advisor” to customers and internal teams. Sound sense of business and technical strategy required. Strong interpersonal skills as well as solid strategic thinking are key. The ideal candidate will be capable of envisioning the solution based on the early client requirements, communicating the vision to both technical and business stakeholders, leading teams through implementation, as well as training, mentoring, and hands-on software development. The ideal candidate will demonstrate successful use of both agile and formal software development methods, enterprise application patterns, and effective leadership on prior projects. Job Requirements Minimum Education: Bachelor’s Degree (computer science, engineering, or math preferred). Locale / Travel: The Practice Lead position requires estimated 50% travel, most of which will be in the Continental US (a valid national Passport must be maintained).  This is a full time position and will be based in the Kirkland office. Preferred Education: Master’s Degree in Information Technology or Software Engineering; Premium Microsoft Certifications on .NET (MCSD) or MCPD or relevant experience; Microsoft Certified Trainer (MCT) or relevant experience. Minimum Experience and Skills: 7+ years experience with business information systems integration or custom business application design and development in a professional technology consulting, corporate MIS or software development environment. Essential Duties & Responsibilities: Provide training, consulting, and mentoring to organizations on topics that include Visual Studio Team System and ALM. Create content, including labs and demonstrations, to be delivered as training classes by Northwest Cadence employees. Lead development teams through the complete ALM and/or Visual Studio Team System solution. Be able to communicate in detail how a solution will integrate into the larger technical problem space for large, complex enterprises. Define technical solution requirements. Provide guidance to the customer and project team with respect to technical feasibility, complexity, and level of effort required to deliver a custom solution. Ensure that the solution is designed, developed and deployed in accordance with the agreed upon development work plan. Create and deliver weekly status reports of training and/or consulting progress. Engagement Responsibilities: · Provide a strong desire to provide thought leadership related to technology and to help grow the business. · Work effectively and professionally with employees at all levels of a customer’s organization. · Have strong verbal and written communication skills. · Have effective presentation, organizational and planning skills. · Have effective interpersonal skills and ability to work in a team environment. Enquire at [email protected]

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• #OOW 2012: Big Data and The Social Revolution

  - by Eric Bezille

  As what was saying Cognizant CSO Malcolm Frank about the "Futur of Work", and how the Business should prepare in the face of the new generation  not only of devices and "internet of things" but also due to their users ("The Millennials"), moving from "consumers" to "prosumers" :  we are at a turning point today which is bringing us to the next IT Architecture Wave. So this is no more just about putting Big Data, Social Networks and Customer Experience (CxM) on top of old existing processes, it is about embracing the next curve, by identifying what processes need to be improve, but also and more importantly what processes are obsolete and need to be get ride of, and new processes put in place. It is about managing both the hierarchical and structured Enterprise and its social connections and influencers inside and outside of the Enterprise. And this does apply everywhere, up to the Utilities and Smart Grids, where it is no more just about delivering (faster) the same old 300 reports that have grown over time with those new technologies but to understand what need to be looked at, in real-time, down to an hand full relevant reports with the KPI relevant to the business. It is about how IT can anticipate the next wave, and is able to answers Business questions, and give those capabilities in real-time right at the hand of the decision makers... This is the turning curve, where IT is really moving from the past decade "Cost Center" to "Value for the Business", as Corporate Stakeholders will be able to touch the value directly at the tip of their fingers. It is all about making Data Driven Strategic decisions, encompassed and enriched by ALL the Data, and connected to customers/prosumers influencers. This brings to stakeholders the ability to make informed decisions on question like : “What would be the best Olympic Gold winner to represent my automotive brand ?”... in a few clicks and in real-time, based on social media analysis (twitter, Facebook, Google+...) and connections link to my Enterprise data. A true example demonstrated by Larry Ellison in real-time during his yesterday’s key notes, where “Hardware and Software Engineered to Work Together” is not only about extreme performances but also solutions that Business can touch thanks to well integrated Customer eXperience Management and Social Networking : bringing the capabilities to IT to move to the IT Architecture Next wave. An example, illustrated also todays in 2 others sessions, that I had the opportunity to attend. The first session bringing the “Internet of Things” in Oil&Gaz into actionable decisions thanks to Complex Event Processing capturing sensors data with the ready to run IT infrastructure leveraging Exalogic for the CEP side, Exadata for the enrich datasets and Exalytics to provide the informed decision interface up to end-user. The second session showing Real Time Decision engine in action for ACCOR hotels, with Eric Wyttynck, VP eCommerce, and his Technical Director Pascal Massenet. I have to close my post here, as I have to go to run our practical hands-on lab, cooked with Olivier Canonge, Christophe Pauliat and Simon Coter, illustrating in practice the Oracle Infrastructure Private Cloud recently announced last Sunday by Larry, and developed through many examples this morning by John Folwer. John also announced today Solaris 11.1 with a range of network innovation and virtualization at the OS level, as well as many optimizations for applications, like for Oracle RAC, with the introduction of the lock manager inside Solaris Kernel. Last but not least, he introduced Xsigo Datacenter Fabric for highly simplified networks and storage virtualization for your Cloud Infrastructure. Hoping you will get ready to jump on the next wave, we are here to help...

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• New Working Environment Starting November

  - by Jenson

  Normal 0 false false false EN-GB X-NONE X-NONE MicrosoftInternetExplorer4 This is actually a post dated update. After I’ve been working in the private sectors for so many years (the 2 years when I was working as IT trainer in a secondary school is not counted, as I was working under a contract with a private IT training agency), I’ve decided to try my luck into public sector. And fortunately, I passed the interview and I was offered a position of Web Administrator in a government statutory board, that’s Agency for Science, Technology and Research (of Singapore). During my previous employment with a Japanese MNC (multinational company), it was a totally new environment for me, as I had never worked for a Japanese company before, but the first time I work for Japanese company also gave me the very first nightmare I have with them, and vowed not to work for them anymore, and any other Japanese companies. No doubt I have freedom of choosing the tools and methods I wish to use for the projects, but the project management is simply too messy and out of order. And a lot of time, I don’t find that everyone is working as a team, more like achieving their own goals. Accountability for project is not shared, all lumped onto the shoulders of the developer in charge (they called it Software Engineer). I was working on a windows based .NET project, which I already voiced out that it’s not manageable by just 1 software engineer, but it seems like nobody cares, even the one who propose the solution to customer doesn’t care much. What he cares is whether you deliver the project on time so that he can please his customer and the senior management of his good work. Too many stories to tell, and I just simple doesn’t want to talk too much on this as it has already became the past to me. With my new title with the government agency, I hope to contribute my best to them, while learning as much as I can. I will share whatever I can on technologies, methodologies, and etc whichever I’m allowed and permitted to (of course, for those non-work-related stuff, I would be glad to share with you without much hesitation). Thank you! /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Graduate Life in Oracle by Ramakrishna Nalabothula

  - by david.talamelli

  Preparation for the BIG interview: I prepared in both technical and logical aspects to face the Oracle Interview. I had to cover almost all main areas in technical and many types of problems in logical areas. We attended mock- interviews and written tests at our college, browsed websites and communities. Having started with such a rigorous preparation before Oracle visited the college; it was possible for me to make it into the list of final selection. I put in a big effort to reach this position and I am very happy to achieve this. Why I chose Oracle: Oracle is one of the best technology providers and has a large customer base. I think it is not an easy job to offer services to that many customers. So, the company needs young and dynamic people and I wanted to be one among them. This gave me spirit and led me to walk into Oracle. I am working on different technologies and learning something new in the field. Having many customers is challenging Oracle and my work is challenging me. I am confident enough that customers to both me and Oracle will never lose their faith. Learning at Oracle: The style of learning is good and never resembles a classroom session in a college. It is always fun to learn here. There is no exam to track the performance. There is enough time until we completely learn it. There is no concept of stiff competition. Peers help through KT (Knowledge Transfers) and there are good resources in the Oracle to learn. People are always there to direct you to those. There are lots of opportunities for Web learning too! My Work Area: My team gives me a great opportunity to offer service to the entire product. There were no situations when I got tense with my work or targets and deliverables. I work with a Global Team and my manager is based in the UK. I have a lot of freedom and flexibility. I use the work from home option in case of any disturbances in the city or due to personal problems. I have a weekly meeting with my manager and use Instant Messenger for status updates. My manager plans very well to give me enough time to complete tasks. I have good coordination from the team towards our deadlines. My work has also brought me close to many people across various technology and product teams. I am glad to make many friends across Oracle. I am enjoying my time and work here. I cover all the major activities in the team. I am thankful to everyone from the Development and Quality Assurance Team to have high confidence in me by assigning such big responsibilities. Primary tasks are maintaining the environments that are very unstable at times. This really requires big time and effort to trace the root causes. I am working and still learning on all these areas. The happiest thing is I got chances to travel to USA & UK for training and for supporting a few customer demo projects. I have got to explore more across two countries and got sponsored to visit the places around due to Oracle's policies. I am very much thankful for these what I have from Oracle and for the cooperation there from other colleagues. Fun at Work: Oracle has a club from Employees to conduct games and events. I had an opportunity to participate in competitions, tournaments inside Oracle and Inter-Corporate for all games. I thank Oracle for providing me all these opportunities and I would like to extend my thanks to Senior Management for their confidence in me. I thank Oracle HR Recruiting Team too for selecting me into Oracle and giving me this opportunity to share my experience and feelings. Ramakrishna Nalabothula

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• How to Waste Your Marketing Budget

  - by Mike Stiles

  Philosophers have long said if you find out where a man’s money is, you’ll know where his heart is. Find out where money in a marketing budget is allocated, and you’ll know how adaptive and ready that company is for the near future. Marketing spends are an investment. Not unlike buying stock, the money is placed in areas the marketer feels will yield the highest return. Good stock pickers know the lay of the land, the sectors, the companies, and trends. Likewise, good marketers should know the media available to them, their audience, what they like & want, what they want their marketing to achieve…and trends. So what are they doing? And how are they doing? A recent eTail report shows nearly half of retailers planned on focusing on SEO, SEM, and site research technologies in the coming months. On the surface, that’s smart. You want people to find you. And you’re willing to let the SEO tail wag the dog and dictate the quality (or lack thereof) of your content such as blogs to make that happen. So search is prioritized well ahead of social, multi-channel initiatives, email, even mobile - despite the undisputed explosive growth and adoption of it by the public. 13% of retailers plan to focus on online video in the next 3 months. 29% said they’d look at it in 6 months. Buying SEO trickery is easy. Attracting and holding an audience with wanted, relevant content…that’s the hard part. So marketers continue to kick the content can down the road. Pretty risky since content can draw and bind customers to you. Asked to look a year ahead, retailers started thinking about CRM systems, customer segmentation, and loyalty, (again well ahead of online video, social and site personalization). What these investors are missing is social is spreading across every function of the enterprise and will be a part of CRM, personalization, loyalty programs, etc. They’re using social for engagement but not for PR, customer service, and sales. Mistake. Allocations are being made seemingly blind to the trends. Even more peculiar are the results of an analysis Mary Meeker of Kleiner Perkins made. She looked at how much time people spend with media types and how marketers are investing in those media. 26% of media consumption is online, marketers spend 22% of their ad budgets there. 10% of media time is spent with mobile, but marketers are spending 1% of their ad budgets there. 7% of media time is spent with print, but (get this) marketers spend 25% of their ad budgets there. It’s like being on Superman’s Bizarro World. Mary adds that of the online spending, most goes to search while spends on content, even ad content, stayed flat. Stock pickers know to buy low and sell high. It means peering with info in hand into the likely future of a stock and making the investment in it before it peaks. Either marketers aren’t believing the data and trends they’re seeing, or they can’t convince higher-ups to acknowledge change and adjust their portfolios accordingly. Follow @mikestilesImage via stock.xchng

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• 13 MORE Things from the Oracle Social Summit You Should Know

  - by Mike Stiles

  In our previous blog, we started giving those of you who couldn’t make it just a sampling of the valuable takeaways from the first annual Oracle Social Summit, held Nov 14 and 15 in Las Vegas. And while yes, 13 items is a pretty healthy sampling, we wanted to go the extra mile and give you 13 more, an indication of just how much great information came out of it.  Follow the arrow, and come on in as if you were there with us. 1. Weber Shandwick takes a 70/20/10 approach when advising clients how to allocate resources to paid social opportunities. 70% of spend should go toward paid opportunities the agency and client both know work, 20% should go toward paid social the agency knows works, and 10% should go toward experimentation. (Matt Dickman – Weber Shandwick) 2. By 2017, the technically competent CMO will spend more on IT than the CIO. (Gartner Study) 3. CIOs are focused on infrastructure. As the roles of the CMO and CIO continue coming together, those CIOs have to make a very conscious decision to get CMOs what they need. 4. It’s now harder for brands to differentiate based on product. The advantage will go to the brands that are successful in garnering customer trust. 5. More and more, enterprise software is going to start looking like the software consumers are used to seeing and using. 6. You will see brands prioritizing mobile and dropping investments in www, HTML, POS systems, etc. 7. The social graph has to be added to brands’ customer data for a more holistic view. Customers will give you the information you need if the reward is appropriate. 8. Viacom did a study that showed viewers are most honest on social. Not so much on surveys or other feedback vehicles. 9. How are you determining your influencers? Influence isn’t about reach. It’s about getting people to change behavior. 10. A mix of skills is becoming critically important in a social staff. It shouldn’t be a mixture of several disciplines, not just a bunch of “social experts.” 11. If senior management isn’t engaged, the social team is forced into guessing what might be considered a “success” by the C-suite. 12. Mobile customization will be getting big investments from brands in 2013. Brands need to provide shoppers utility, not just information. 75% will use mobile this holiday season to avoid in-store madness. 13. Data becomes information, information becomes insight, and insight becomes actionable. The Oracle Social Summit brought together brands, agencies, Oracle social experts and industry thought leaders to take a serious look at where social stands today, and where it’s headed in the near future. Given the speed of social’s evolution, attending such events (or at least reading nifty summary blogs) is a good investment in making sure your enterprise isn’t falling gradually behind.

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