I am building a web-application and have a couple of quick questions. From what I learnt, one should not worry about scalability when initially building the app and should only start worrying when the traffic increases. However, this being my first web-application, I am not quite sure if I should take an approach where I design things in an ad-hoc manner and later "fix" them. I have been reading stories about how people start off with an app that gets millions of users in a week or two. Not that I will face the same situation but I can't help but wonder, how do these people do it?
Currently, I bought a shared hosting account on Lunarpages and that got me started in building and testing the application. However, I am interested in learning how to build the same application in a scalable-manner using the cloud, for instance, Amazon's EC2. From my understanding, I can see a couple of components:
There is a load balancer that first receives requests and then decides where to route each request
This request is then handled by a server replica that then processes the request and updates (if required) the database and sends back the response to the client
If a similar request comes in, then a caching mechanism like memcached kicks into picture and returns objects from the cache
A blackbox that handles database replication
Specifically, I am trying to do the following:
Setting up a load balancer (my homework revealed that HAProxy is one such load balancer)
Setting up replication so that databases can be synchronized
Using memcached
Configuring Apache to work with multiple web servers
Partitioning application to use Amazon EC2 and Amazon S3 (my application is something that will need great deal of storage)
Finally, how can I avoid burning myself when using Amazon services? Because this is just a learning phase, I can probably do with 2-3 servers with a simple load balancer and replication but until I want to avoid paying loads of money accidentally.
I am able to find resources on individual topics but am unable to find something that starts off from the big picture. Can someone please help me get started?