Developing Your Website
Deciding that you need a website, whether it's a revamp of an existing site, or a completely new one, is the easy bit! Getting your website right is much more challenging - but with a few valuable marketing techniques up your sleeve, the process is much more straightforward. Most often forgotten is that your website is an important part of your marketing mix and given that its potential target audience, on the web, is huge - it's critical to get it right.