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  • Windows Azure Recipe: Social Web / Big Media

    - by Clint Edmonson
    With the rise of social media there’s been an explosion of special interest media web sites on the web. From athletics to board games to funny animal behaviors, you can bet there’s a group of people somewhere on the web talking about it. Social media sites allow us to interact, share experiences, and bond with like minded enthusiasts around the globe. And through the power of software, we can follow trends in these unique domains in real time. Drivers Reach Scalability Media hosting Global distribution Solution Here’s a sketch of how a social media application might be built out on Windows Azure: Ingredients Traffic Manager (optional) – can be used to provide hosting and load balancing across different instances and/or data centers. Perfect if the solution needs to be delivered to different cultures or regions around the world. Access Control – this service is essential to managing user identity. It’s backed by a full blown implementation of Active Directory and allows the definition and management of users, groups, and roles. A pre-built ASP.NET membership provider is included in the training kit to leverage this capability but it’s also flexible enough to be combined with external Identity providers including Windows LiveID, Google, Yahoo!, and Facebook. The provider model has extensibility points to hook into other identity providers as well. Web Role – hosts the core of the web application and presents a central social hub users. Database – used to store core operational, functional, and workflow data for the solution’s web services. Caching (optional) – as a web site traffic grows caching can be leveraged to keep frequently used read-only, user specific, and application resource data in a high-speed distributed in-memory for faster response times and ultimately higher scalability without spinning up more web and worker roles. It includes a token based security model that works alongside the Access Control service. Tables (optional) – for semi-structured data streams that don’t need relational integrity such as conversations, comments, or activity streams, tables provide a faster and more flexible way to store this kind of historical data. Blobs (optional) – users may be creating or uploading large volumes of heterogeneous data such as documents or rich media. Blob storage provides a scalable, resilient way to store terabytes of user data. The storage facilities can also integrate with the Access Control service to ensure users’ data is delivered securely. Content Delivery Network (CDN) (optional) – for sites that service users around the globe, the CDN is an extension to blob storage that, when enabled, will automatically cache frequently accessed blobs and static site content at edge data centers around the world. The data can be delivered statically or streamed in the case of rich media content. Training These links point to online Windows Azure training labs and resources where you can learn more about the individual ingredients described above. (Note: The entire Windows Azure Training Kit can also be downloaded for offline use.) Windows Azure (16 labs) Windows Azure is an internet-scale cloud computing and services platform hosted in Microsoft data centers, which provides an operating system and a set of developer services which can be used individually or together. It gives developers the choice to build web applications; applications running on connected devices, PCs, or servers; or hybrid solutions offering the best of both worlds. New or enhanced applications can be built using existing skills with the Visual Studio development environment and the .NET Framework. With its standards-based and interoperable approach, the services platform supports multiple internet protocols, including HTTP, REST, SOAP, and plain XML SQL Azure (7 labs) Microsoft SQL Azure delivers on the Microsoft Data Platform vision of extending the SQL Server capabilities to the cloud as web-based services, enabling you to store structured, semi-structured, and unstructured data. Windows Azure Services (9 labs) As applications collaborate across organizational boundaries, ensuring secure transactions across disparate security domains is crucial but difficult to implement. Windows Azure Services provides hosted authentication and access control using powerful, secure, standards-based infrastructure. See my Windows Azure Resource Guide for more guidance on how to get started, including links web portals, training kits, samples, and blogs related to Windows Azure.

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  • #OOW 2012: Big Data and The Social Revolution

    - by Eric Bezille
    As what was saying Cognizant CSO Malcolm Frank about the "Futur of Work", and how the Business should prepare in the face of the new generation  not only of devices and "internet of things" but also due to their users ("The Millennials"), moving from "consumers" to "prosumers" :  we are at a turning point today which is bringing us to the next IT Architecture Wave. So this is no more just about putting Big Data, Social Networks and Customer Experience (CxM) on top of old existing processes, it is about embracing the next curve, by identifying what processes need to be improve, but also and more importantly what processes are obsolete and need to be get ride of, and new processes put in place. It is about managing both the hierarchical and structured Enterprise and its social connections and influencers inside and outside of the Enterprise. And this does apply everywhere, up to the Utilities and Smart Grids, where it is no more just about delivering (faster) the same old 300 reports that have grown over time with those new technologies but to understand what need to be looked at, in real-time, down to an hand full relevant reports with the KPI relevant to the business. It is about how IT can anticipate the next wave, and is able to answers Business questions, and give those capabilities in real-time right at the hand of the decision makers... This is the turning curve, where IT is really moving from the past decade "Cost Center" to "Value for the Business", as Corporate Stakeholders will be able to touch the value directly at the tip of their fingers. It is all about making Data Driven Strategic decisions, encompassed and enriched by ALL the Data, and connected to customers/prosumers influencers. This brings to stakeholders the ability to make informed decisions on question like : “What would be the best Olympic Gold winner to represent my automotive brand ?”... in a few clicks and in real-time, based on social media analysis (twitter, Facebook, Google+...) and connections link to my Enterprise data. A true example demonstrated by Larry Ellison in real-time during his yesterday’s key notes, where “Hardware and Software Engineered to Work Together” is not only about extreme performances but also solutions that Business can touch thanks to well integrated Customer eXperience Management and Social Networking : bringing the capabilities to IT to move to the IT Architecture Next wave. An example, illustrated also todays in 2 others sessions, that I had the opportunity to attend. The first session bringing the “Internet of Things” in Oil&Gaz into actionable decisions thanks to Complex Event Processing capturing sensors data with the ready to run IT infrastructure leveraging Exalogic for the CEP side, Exadata for the enrich datasets and Exalytics to provide the informed decision interface up to end-user. The second session showing Real Time Decision engine in action for ACCOR hotels, with Eric Wyttynck, VP eCommerce, and his Technical Director Pascal Massenet. I have to close my post here, as I have to go to run our practical hands-on lab, cooked with Olivier Canonge, Christophe Pauliat and Simon Coter, illustrating in practice the Oracle Infrastructure Private Cloud recently announced last Sunday by Larry, and developed through many examples this morning by John Folwer. John also announced today Solaris 11.1 with a range of network innovation and virtualization at the OS level, as well as many optimizations for applications, like for Oracle RAC, with the introduction of the lock manager inside Solaris Kernel. Last but not least, he introduced Xsigo Datacenter Fabric for highly simplified networks and storage virtualization for your Cloud Infrastructure. Hoping you will get ready to jump on the next wave, we are here to help...

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  • Social Targeting: This One's Just for You

    - by Mike Stiles
    Think of social targeting in terms of the archery competition we just saw in the Olympics. If someone loaded up 5 arrows and shot them straight up into the air all at once, hoping some would land near the target, the world would have united in laughter. But sadly for hysterical YouTube video viewing, that’s not what happened. The archers sought to maximize every arrow by zeroing in on the spot that would bring them the most points. Marketers have always sought to do the same. But they can only work with the tools that are available. A firm grasp of the desired target does little good if the ad products aren’t there to deliver that target. On the social side, both Facebook and Twitter have taken steps to enhance targeting for marketers. And why not? As the demand to monetize only goes up, they’re quite motivated to leverage and deliver their incredible user bases in ways that make economic sense for advertisers. You could target keywords on Twitter with promoted accounts, and get promoted tweets into search. They would surface for your followers and some users that Twitter thought were like them. Now you can go beyond keywords and target Twitter users based on 350 interests in 25 categories. How does a user wind up in one of these categories? Twitter looks at that user’s tweets, they look at whom they follow, and they run data through some sort of Twitter secret sauce. The result is, you have a much clearer shot at Twitter users who are most likely to welcome and be responsive to your tweets. And beyond the 350 interests, you can also create custom segments that find users who resemble followers of whatever Twitter handle you give it. That means you can now use boring tweets to sell like a madman, right? Not quite. This ad product is still quality-based, meaning if you’re not putting out tweets that lead to interest and thus, engagement, that tweet will earn a low quality score and wind up costing you more under Twitter’s auction system to maintain. That means, as the old knight in “Indiana Jones and the Last Crusade” cautions, “choose wisely” when targeting based on these interests and categories to make sure your interests truly do line up with theirs. On the Facebook side, they’re rolling out ad targeting that uses email addresses, phone numbers, game and app developers’ user ID’s, and eventually addresses for you bigger brands. Why? Because you marketers asked for it. Here you were with this amazing customer list but no way to reach those same customers should they be on Facebook. Now you can find and communicate with customers you gathered outside of social, and use Facebook to do it. Fair to say such users are a sensible target and will be responsive to your message since they’ve already bought something from you. And no you’re not giving your customer info to Facebook. They’ll use something called “hashing” to make sure you don’t see Facebook user data (beyond email, phone number, address, or user ID), and Facebook can’t see your customer data. The end result, social becomes far more workable and more valuable to marketers when it delivers on the promise that made it so exciting in the first place. That promise is the ability to move past casting wide nets to the masses and toward concentrating marketing dollars efficiently on the targets most likely to yield results.

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  • Social Network News Feed Database & Design

    - by pws5068
    I'm designing a News Feed system using PHP/MySQL similar to facebook's. I have asked a similar question before but now I've changed the design and I'm looking for feedback. Example Notifications: User_A commented on User_B's new album. "Hey man nice picture!" User_B added a new Photo to [his/her] profile. [show photo thumbnail] Initially, I implemented this using excessive columns for Obj1:Type1 | Obj2:Type2 | etc.. Now the design is set up using a couple special keywords, and actor/receiver relationships. My database is designed for efficiency - using a table of messages joined on a table containing userid,actionid,receiverid,receiverObjectTypeID, Here's a condensed version of what it will look like once joined: News_ID | User_ID | Message | Timestamp 2643 A %a commented on %o's new %r. SomeTimestamp 2644 B %a added a new %r to [his/her] profile. SomeTimestamp %a = the User_ID of the person doing the action %r = the receiving object %o = the owner of the receiving object (for example the owner of the album) (NULL if %r is a user) Questions: Is this a smart (efficient/scalable) way to move forward? How can I show messages like: "User_B added 4 new photos to his profile."?

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  • How to model a social news feed on Google App Engine

    - by PEZ
    We want to implement a "News feed" where a user can see messages broadcasted by her friends, sorted with newest message first. But the feed should reflect changes in her friends list. (If she adds new friends, messages from those should be included in the feed, and if she removes friends their messages should not be included.) If we use the pubsub-test example and attach a recipient list to each message this means a lot of manipulation of the message recipients lists when users connect and disconnect friends. We first modeled publish-subscribe "fan out" using conventional RDBMS thinking. It seemed to work at first, but then, since the IN operator works the way it does, we quickly realized we couldn't continue on that path. We found Brett Slatkin's presentation from last years Google I/O and we have now watched it a few times but it isn't clear to us how to do it with "dynamic" recipient lists. What we need are some hints on how to "think" when modeling this.

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  • is there some PHP social crm, plugins, or frameworks?

    - by garcon1986
    Hello, What i need to do: I'm trying to realize social networking graph for companies, employees in CRM. They could have many complex relationships. A company can have its network like inverstors, partners, competitors and customers etc. I want to realize a dynamic social networking graph for it. And it has to be implemented by php. Right now, i know SugarCRM and vTigerCRM are php open source CRMs. And SugarCRM provides some social functions. And there are a lot of other CRMs, while i'm not sure if they are realized by php, such as: ACT!, Microsoft Dynamics, Oracle Siebel Social CRM, Salesforce, BatchBlue, Buzzient etc. Do you know any other php CRMs, especially php social CRMs? Thanks

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  • Open source social network

    - by user72185
    I looked through the existing questions of this kind but didn't find what I was looking for so here goes. I need an open source framework where people can... Create user accounts Invite friends Have a friends list Write messages to each other (some kind of inbox system) Create posts on a standard message forum On top of this I will create some kind of game where users interact, so it must be posibble to extend the framework with new database tables and functionality. The platform is Windows, but other than that I'm willing to try pretty much anything. Thanks for suggestions!

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  • Emit Knowledge - social network for knowledge sharing

    - by hajan
    Emit Knowledge, as the words refer - it's a social network for emitting / sharing knowledge from users by users. Those who can benefit the most out of this network is perhaps all of YOU who have something to share with others and contribute to the knowledge world. I've been closely communicating with the core team of this very, very interesting, brand new social network (with specific purpose!) about the concept, idea and the vision they have for their product and I can say with a lot of confidence that this network has real potential to become something from which we will all benefit. I won't speak much about that and would prefer to give you link and try it yourself - http://www.emitknowledge.com Mainly, through the past few months I've been testing this network and it is getting improved all the time. The user experience is great, you can easily find out what you need and it follows some known patterns that are common for all social networks. They have some real good ideas and plans that are already under development for the next updates of their product. You can do micro blogging or you can do regular normal blogging… it’s up to you, and the way it works, it is seamless. Here is a short Question and Answers (QA) interview I made with the lead of the team, Marijan Nikolovski: 1. Can you please explain us briefly, what is Emit Knowledge? Emit Knowledge is a brand new knowledge based social network, delivering quality content from users to users. We believe that people’s knowledge, experience and professional thoughts compose quality content, worth sharing among millions around the world. Therefore, we created the platform that matches people’s need to share and gain knowledge in the most suitable and comfortable way. Easy to work with, Emit Knowledge lets you to smoothly craft and emit knowledge around the globe. 2. How 'old' is Emit Knowledge? In hamster’s years we are almost five years old start-up :). Just kidding. We’ve released our public beta about three months ago. Our official release date is 27 of June 2012. 3. How did you come up with this idea? Everything started from a simple idea to solve a complex problem. We’ve seen that the social web has become polluted with data and is on the right track to lose its base principles – socialization and common cause. That was our start point. We’ve gathered the team, drew some sketches and started to mind map the idea. After several idea refactoring’s Emit Knowledge was born. 4. Is there any competition out there in the market? Currently we don't have any competitors that share the same cause. What makes our platform different is the ideology that our product promotes and the functionalities that our platform offers for easy socialization based on interests and knowledge sharing. 5. What are the main technologies used to build Emit Knowledge? Emit Knowledge was built on a heterogeneous pallet of technologies. Currently, we have four of separation: UI – Built on ASP.NET MVC3 and Knockout.js; Messaging infrastructure – Build on top of RabbitMQ; Background services – Our in-house solution for job distribution, orchestration and processing; Data storage – Build on top of MongoDB; What are the main reasons you've chosen ASP.NET MVC? Since all of our team members are .NET engineers, the decision was very natural. ASP.NET MVC is the only Microsoft web stack that sticks to the HTTP behavioral standards. It is easy to work with, have a tiny learning curve and everyone who is familiar with the HTTP will understand its architecture and convention without any difficulties. 6. What are the main reasons for choosing ASP.NET MVC? Since all of our team members are .NET engineers, the decision was very natural. ASP.NET MVC is the only Microsoft web stack that sticks to the HTTP behavioral standards. It is easy to work with, have a tiny learning curve and everyone who is familiar with the HTTP will understand its architecture and convention without any difficulties. 7. Did you use some of the latest Microsoft technologies? If yes, which ones? Yes, we like to rock the cutting edge tech house. Currently we are using Microsoft’s latest technologies like ASP.NET MVC, Web API (work in progress) and the best for the last; we are utilizing Windows Azure IaaS to the bone. 8. Can you please tell us shortly, what would be the benefit of regular bloggers in other blogging platforms to join Emit Knowledge? Well, unless you are some of the smoking ace gurus whose blogs are followed by a large number of users, our platform offers knowledge based segregated community equipped with tools that will enable both current and future users to expand their relations and to self-promote in the community based on their activity and knowledge sharing. 10. I see you are working very intensively and there is already integration with some third-party services to make the process of sharing and emitting knowledge easier, which services did you integrate until now and what do you plan do to next? We have “reemit” functionality for internal sharing and we also support external services like: Twitter; LinkedIn; Facebook; For the regular bloggers we have an extra cream, Windows Live Writer support for easy blog posts emitting. 11. What should we expect next? Currently, we are working on a new fancy community feature. This means that we are going to support user groups to be formed. So for all existing communities and user groups out there, wait us a little bit, we are coming for rescue :). One of the top next features they are developing is the Community Feature. It means, if you have your own User Group, Community Group or any other Group on which you and your users are mostly blogging or sharing (emitting) knowledge in various ways, Emit Knowledge as a platform will help you have everything you need to promote your group, make new followers and host all the necessary stuff that you have had need of. I would invite you to try the network and start sharing knowledge in a way that will help you gather new followers and spread your knowledge faster, easier and in a more efficient way! Let’s Emit Knowledge!

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  • Social Network Updates: While You Were Busy Marketing 2

    - by Mike Stiles
    Since social moves at the speed of data, it’s already time for another update, as we did back in April, on the changes the various social networks have made or gone through while you were busy marketing. Facebook There’s a lot of talk Facebook’s developing a mobile product to act like Flipboard and surface news, from both users and media outlets. The biggest news was Facebook/Instagram’s introduction of 15-second videos, enhanced with with filters, to take some of Vine’s candy. You can also delete parts of videos and rerecord them, and there’s image stabilization. Facebook’s ad revenue is coming along just fine, thank you very much. 35% quarter-to-quarter growth in Q2. And it looks like new formats like Mobile App Install Ads and Unpublished Page Posts are adding to the mix. If you don’t already, you’ll soon see a little camera in comment boxes letting you insert photos right into the comments you make. The drive toward “more visual” continues. The other big news is Facebook’s adoption of our Twitter friend, the hashtag. Adding # sets apart the post topic so it can be easily found or discovered. It’s also being added to Google Plus, Tumblr, and Pinterest. Twitter Want to send someone a promoted tweet when they’re in range of your store? That could be happening by the end of this year. Some users have been seeing automatic in-stream previews of images on Twitter.com. Right now it’s images in your own tweets, but we can assume all tweets are next. Get your followers organized! Twitter raised the limit on the number of lists you can create from 20 to 1,000. They also raised the number of accounts you can have in a list from 500 to 5,000. Twitter started notifying you when someone favorites a tweet you’re mentioned in or re-tweets a tweet you re-tweeted. Anyway, it’s the first time Twitter’s notified you about indirect interactions like that. Who’s afraid of Instagram? A study shows 6-second Vine videos are being posted to Twitter at the rate of 9/second, up from 5/second 2 months ago. Vine has over 13 million users and branded Vines are 4x more likely to be shared than video ads. Google Plus Now featuring a 3-column redesigned stream, and images that take up a whole column. And photo filters Auto Highlight and Auto Awesome work to turn your photos into a real show. Google Hangouts is the workhorse for all Google messaging now, it’s not just an online chat with 9 people anymore. Google Plus Dashboard improves the connection between your company’s Google Plus business page and your Google Plus Local. Updates go out across all Google properties and you can do your managing from the dashboard. With Google Plus’ authorship system, you can build “Author Rank” based on what you write and put on the web. If your stuff is +1’ed and shared a lot, you’re the real deal and there are search result benefits. LinkedIn "Who's Viewed Your Updates" shows you what you’ve shared recently, who saw it and what they did about it in real-time. “Influencers” is, well, influential. Traffic to all LI news products has gone up 8x since it was introduced. LinkedIn is quickly figuring out how to get users to stick around awhile. You and your brand can post images and documents in status updates now. In fact, that whole “document posting” thing is making some analysts wonder if LinkedIn will drift on over to the Dropboxes and YouSendIts of the world. C’mon, admit it. Your favorite part of LinkedIn is being able to see who’s viewed your profile. Now you’ve got even more info and can see what/who you have in common. Premium users get even deeper insights about how people are finding them. If you’re a big fan of security, you’ll love that LinkedIn started offering two-factor authentication (2FA). It’s optional, but step 2 is a one-time code texted to your registered mobile. Pinterest A study showed pins have a looong shelf life compared to other social net posts. “Clicks kept coming for 30 days and beyond.” Most pins are timeless, and the infinite scroll causes people to see older pins. Is it a keeper? Pinterest jumped 82% to 54 million users in the past year. It’s valued at $2.5 billion and is one of the biggest sources of referral traffic there is. That said, CEO Ben Silbermann adds, "Right now, we don't make money." A new search feature stops you from having to endlessly scroll through your own pins looking for that waterfall picture you posted. Simply select “just my pins” in the search bar. New "Rich Pins" lets brands add info like price and availability to pins that can be updated daily via a data feed from your merchant site. Not so fast, you have to apply to Pinterest for it first. Like other social nets, Pinterest does not allow sexual content, nudity, or even partial nudity. However…some art contains nudity, and Pinterest wants to allow art. What constitutes “art” will be judged by…what we have to assume are Pinterest employees who love their job. @mikestilesPhoto: stock.xchng, Tim Marmon

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  • Enterprise 2.0 Conference: Building Social Business

    - by kellsey.ruppel
    The way we work is changing rapidly, offering an enormous competitive advantage to those who embrace the new tools that enable contextual, agile and simplified information exchange and collaboration to distributed workforces and networks of partners and customers. As many of you are aware, Enterprise 2.0 is the term for the technologies and business practices that liberate the workforce from the constraints of legacy communication and productivity tools like email. It provides business managers with access to the right information at the right time through a web of inter-connected applications, services and devices. Enterprise 2.0 makes accessible the collective intelligence of many, translating to a huge competitive advantage in the form of increased innovation, productivity and agility. The Enterprise 2.0 Conference takes a strategic perspective, emphasizing the bigger picture implications of the technology and the exploration of what is at stake for organizations trying to change not only tools, but also culture and process. Beyond discussion of the "why", there will also be in-depth opportunities for learning the "how" that will help you bring Enterprise 2.0 to your business.You won't want to miss this opportunity to learn and hear from leading experts in the fields of technology for business, collaboration, culture change and collective intelligence. Oracle is a proud Gold sponsor of the Enterprise 2.0 Conference, taking place this week in Boston. Come and learn about Oracle at the following panel sessions and Market Leaders Theater Sessions. Tuesday, June 19, 2012 at 1:30 p.m. Market Theater Presentation Into the Activity Stream, and Beyond! Introducing Oracle Social Network Oracle Speaker: Christian Finn, Senior Director of Evangelism, Oracle WebCenter Tuesday, June 19, 2012 at 2:30 p.m.  Panel Session Innovation versus Integration Oracle Panel Speaker: Christian Finn, Senior Director of Evangelism, Oracle WebCenter Wednesday, June 20, 2012 at 1:30 p.m. Business Leadership Roundtable Oracle Panel Speaker: Christian Finn, Senior Director of Evangelism, Oracle WebCenter Wednesday, June 20, 2012 at 3:00 p.m. Market Theater Presentation Into the Activity Stream, and Beyond! Introducing Oracle Social Network Oracle Speaker: Christian Finn, Senior Director of Evangelism, Oracle WebCenter Thursday, June 21, 2012 at 8:30 a.m. Panel Session Collecting and Processing Big Data: Architecting Systems that Scale Oracle Panel Speaker: Ashok Joshi, Senior Director, Berkeley DB Development Thursday, June 21, 2012 at 11:00 a.m. Panel Session The Future of Big Data: What's Next Oracle Panel Speaker: Ashok Joshi, Senior Director, Berkeley DB Development Be sure to stop by and visit Oracle booth #501, to see live demonstrations of Oracle Social Network and Oracle WebCenter!

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  • Microsoft intègre Office à Facebook : une des nouveautés de ses Futur Social Experience Labs pour mi

    Microsoft intègre Office à Facebook Une des nouveautés de son Futur Social Experience Labs En ce moment se tient à San Francisco le salon du Web 2.0. A cette occasion, une représentante de Microsoft en a profité pour présenter deux nouveaux produits issus du Futur Social Experience Labs (alias le FUSE) de la société. La première réalisation du FUSE avait été l'intégration des Tweets dans les résultats de Bing. Cette foic-ci, le laboratoire de R&D propose un site (Docs.com) qui permet d'intégrer des documents de Microsoft Office dans Facebook. Plus précisément de permettre aux contacts Facebook d'accéder aux documents sur le modèle de la pièce joint...

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  • Better name of Social Networking ! quora.com

    - by Anirudha
    Originally posted on: http://geekswithblogs.net/anirugu/archive/2013/07/23/better-name-of-social-networking--quora.com.aspxAfter writing my recent post Facebook allow you to abuse in Non-English words ? I am looking for better social networking site. I found Facebook is not more then time wasting time. People share links and posts. Nowadays Facebook is marketing tool. Twitter is not useful too when you can’t say anything in less then 140 words. Now look at quora.com it’s very good site compare to other two. You can read a lot of discussion their. Too many discussion that you want to listen about. I am happy to use Quora.com no need of Facebook and Twitter. Both are dying already

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  • How Big Data and Social Won the Election

    - by Mike Stiles
    The story of big data’s influence on the outcome of the US Presidential election is worth a good look, because a) it’s a harbinger of things to come, and b) it’s an example of similar successes available to any enterprise seriously resourcing integrated big data, modeling, and data-driven execution on all assets, including social. Obama campaign manager Jim Messina fielded a data and analytics brain trust 5 times larger than 2008. At that time, there were numerous databases from various sources, few of them talking to each other. This time, the mission was to be metrics-centered and measure everything measurable, and in context with all the other data. Big data showed them exactly what they needed to know and told them what to do about it. It showed them women 40-49 on the west coast would donate big money if they got to eat with George Clooney. Women on the east coast would pony up to hang out with Sarah Jessica Parker. Extensive daily modeling showed them what kinds of email appeals, from who, and to whom, would prove most successful in raising cash, recruiting volunteers, and getting out the vote. Swing state voters were profiled and approached with more customized targeting that at any time in history. Ads were purchased on specific shows watched by the targets, increasing efficiency 14% over traditional media buys. For all the criticism of the candidate’s focus on appearing on comedy and entertainment shows, and local radio morning shows, that’s where the data sent them to reach the voters most likely to turn out for them. And then there was social. Again, more than in any other election, Facebook was used for virtual, highly efficient door-to-door canvasing. Facebook fans got pictures of friends in swing states and were asked to encourage them to act. Using that approach, 1 in 5 peer-to-peer appeals led to the desired action. Assumptions, gut, intuition, campaign experience, all took a backseat to strategy shifts solidly backed up by data. Zeroing in on demographics likely to back the President and tracking their mood daily literally changed the voter landscape. The Romney team watched Obama voters appear seemingly out of thin air. One Obama campaign aide said, “We ran the election 66,000 times every night.” Which brings us to your organization. If you’re starting to feel like the battle-cry of “but this is the way we’ve always done it” is starting to put you in an extremely vulnerable position, you’re right. Social has become a key communication tool of the 21st century. Failing to use it, or failing to invest in a deep understanding of who your customers and prospects are so the content you post there will achieve desired actions and results, will leave you waking up one morning wondering, “What happened?”@mikestilesPhoto stock.xchng

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  • Sharing unique links on social media vs SEO

    - by MJWadmin
    We're currently implementing a voucher system on our site which will allow our users to obtain a 25+% discount on certain products, provided they donate 10% of the purchase price to charity. We will offer the ability to share the discounts via social media in return for larger discounts to the sharer for each person who clicks through the link and buys an item. I understand that social links have SEO benifits, but this appears to be based on lots of people sharing the same link. If our voucher users share a unique link i.e. http://ourdomain.com/sipsfesdf rather than a fixed link http://ourdomain.com/product-name will we still receive the same benifts? Should we instead share something like http://ourdomain.com/product-name/sipsfesdf Thanks in advance.

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  • Plataforma social Google+ innovación para desarrolladores

    Plataforma social Google+ innovación para desarrolladores En este programa presentaremos una visión general de las novedades tecnológicas desde el equipo de relaciones para desarrolladores de la región de sur de Latinoamérica. Seguiremos presentando nuestro enfoque de desarrollo, ingeniería y las mejores prácticas para implementar tecnología Google favoreciendo la evolución de soluciones tecnológicas. Luego nos introduciremos en un escenario técnico en donde analizaremos la solución de social de Google+ para desarrolladores, opciones y posibilidad de innovar en este ecosistema. Finalmente estaremos conversando con la comunidad de desarrollo, resolviendo un desafío técnico y premiando todo el talento regional. From: GoogleDevelopers Views: 0 0 ratings Time: 00:00 More in Education

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  • Google apporte une refonte à l'interface de son réseau social Google+, les développeurs mécontents

    Google apporte une refonte à l'interface de Google+ les développeurs mécontents Google est aux trousses de Facebook, et ne souhaite pas se laisser distancer par le réseau social. Après la mise à jour de Facebook avec l'introduction de Timeline, c'est au tour du réseau social Google+ de subir un lifting complet de son interface. Le géant de la recherche a annoncé dans un billet de blog une refonte du design du site qui se rapproche un peu plus de Facebook. L'interface conçue autour de la simplification et de la personnalisation, dispose désormais d'un ruban à gauche de l'écran donnant accès aux fonctionnalités les plus usuelles comme les photos et les profil...

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  • Social Media JSR 357 NOT approved by Executive Committee

    - by alexismp
    JSR 357 (Social Media API) has not passed the initial ballot which means, according to the JCP rules, that "the JSR submitter(s) who may revise the JSR and resubmit it within 14 days". Given the comments associated with the negative votes, it may be challenging for the submitters to address the concerns about the scope assessed by many as being too wide. Standardization is a difficult task and the JCP (the Executive Committee in fact) played its role by pointing out the challenges ahead of such a JSR as it was envisioned by its submitters, and thus the risk of never completing. If anything this proves that the JCP is working as expected. For those disappointed that Java will not get a standard "Social Media API" (for now at least), let me remind you of the recent open-sourcing of DaliCore.

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  • Add Social Elements to Your Gmail Contacts with Rapportive

    - by Matthew Guay
    Would you like to discover more about your contacts?  Xobni is a great tool for this in Outlook, and thanks to a small plugin for Gmail, you can get similar functionality right from your favorite webmail app. Setup Rapportive on Your Gmail Browse to the Rapportive site (link below), and click install to add it to your browser.  Rapportive currently only supports Firefox and Google Chrome.  In this test, we installed it on Google Chrome.  Notice that Chrome warns Rapportive may access your private data from Gmail, though Rapportive says that they only use this data securely on your computer or their servers. Next time you log into Gmail, open a message to see the new Rapportive sidebar.  Click Log in to get started. Choose if you want to let Rapportive to access your data. Finally, choose whether to stay logged into Rapportive or to log out when you log out of Gmail.   Using Rapportive Now, when you open an email, you should see more information about your contact on the right side of the message where you usually see Google AdSense ads. You may see an avatar, short bio, and links to their social networks.  You can add notes about a contact also, which lets you use Rapportive as a CRM. You may see more information on some contacts.  Here we see a contact that shows recent Tweets and links to several social networks. Take Rapportive Further You can add more features to Rapportive with Raplets, which are small extensions that add more information or CRM functionality.  To add these, click the Rapportive button on the top of Gmail, and select Add Raplets to Rapportive. Find a Raplet you want, and click Add This. A popup will open to give you more information about the Raplet; click the Add button at the bottom if you still want it. And, if you’re wish to close Rapportive without logging out of Gmail, click the Rapportive link in Gmail and select Log out. Conclusion Whether you want to find out more about your contacts or keep track of notes about them, Rapportive is a great way to do this from Gmail.  With tools like this, Gmail gets a bit more powerful and feels more like a desktop application. If you would like this type of functionality in Outlook, check out our article on how to power up Outlook’s search and contacts with Xobni. Add Rapportive to Gmail Similar Articles Productive Geek Tips How to Import Gmail Contacts Into Outlook 2007Enhance Your Gmail Account in ChromeFigure out which Online accounts are selling your email to spammersAdd Social Bookmarking (Digg This!) Links to your Wordpress BlogFix for New Contact Group Button Not Displaying in Vista TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips Acronis Online Backup DVDFab 6 Revo Uninstaller Pro Registry Mechanic 9 for Windows Easily Search Food Recipes With Recipe Chimp Tech Fanboys Field Guide Check these Awesome Chrome Add-ons iFixit Offers Gadget Repair Manuals Online Vista style sidebar for Windows 7 Create Nice Charts With These Web Based Tools

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