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  • Less Can Be More In E-Commerce

    - by Michael Hylton
    Today’s consumers are inundated with product choices and vendors. Visit your favorite electronics retailer and see the vast assortment of flat panel televisions. Or the variety of detergents at the supermarket. All of this can be daunting for the average consumer who is looking for the products and services that interest them.  In a study titled “Choice is Demotivating: Can One Desire Too Much of a Good Thing”, the author, Sheena Iyengar found that participants actually reported greater subsequent satisfaction with their selections and wrote better essays when their original set of options had been limited. The same can be said for e-commerce and your website. Being able to quickly convert shoppers into buyers with effective merchandising is what makes leading businesses successful. You want to engage each individual visitor with the most-relevant content to drive higher conversions and order values while decreasing abandonment, but predicting what will resonate with each customer is difficult. In a world of choices, online merchandizing tools can help personalize, streamline, and refine what your customers view when they browse your online catalog. The key to being effective is to align your products and content as closely as possible with the customer’s needs. The goal on the home page is to promote your brand and push visitors farther into the site. The home page is often the starting point for repeat customers as well as for new visitors hoping to address their current product needs. As the customer selects different filters and narrows the choices, valuable information is being provided to the retailer about the customer’s current need—regardless of previous search behavior or what other customers with a similar demographic profile have purchased. Together with search pages, category browse pages are among the primary options available to customers as a means of finding products on your site. Once a customer reaches the product detail page, it is clear what that person desires, regardless of the segment the customer falls into. However, don’t disregard campaign-based promotions completely. A campaign targeted to all customers but featuring rule-driven promotions tied to the product can be effective. Click here to learn more about merchandizing techniques so what your customer sees if half full and not half empty.

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  • Less Can Be More In E-Commerce

    - by Michael Hylton
    Today’s consumers are inundated with product choices and vendors. Visit your favorite electronics retailer and see the vast assortment of flat panel televisions. Or the variety of detergents at the supermarket. All of this can be daunting for the average consumer who is looking for the products and services that interest them.  In a study titled “Choice is Demotivating: Can One Desire Too Much of a Good Thing”, the author, Sheena Iyengar found that participants actually reported greater subsequent satisfaction with their selections and wrote better essays when their original set of options had been limited. The same can be said for e-commerce and your website. Being able to quickly convert shoppers into buyers with effective merchandising is what makes leading businesses successful. You want to engage each individual visitor with the most-relevant content to drive higher conversions and order values while decreasing abandonment, but predicting what will resonate with each customer is difficult. In a world of choices, online merchandizing tools can help personalize, streamline, and refine what your customers view when they browse your online catalog. The key to being effective is to align your products and content as closely as possible with the customer’s needs. The goal on the home page is to promote your brand and push visitors farther into the site. The home page is often the starting point for repeat customers as well as for new visitors hoping to address their current product needs. As the customer selects different filters and narrows the choices, valuable information is being provided to the retailer about the customer’s current need—regardless of previous search behavior or what other customers with a similar demographic profile have purchased. Together with search pages, category browse pages are among the primary options available to customers as a means of finding products on your site. Once a customer reaches the product detail page, it is clear what that person desires, regardless of the segment the customer falls into. However, don’t disregard campaign-based promotions completely. A campaign targeted to all customers but featuring rule-driven promotions tied to the product can be effective. Click here to learn more about merchandizing techniques so what your customer sees if half full and not half empty.

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  • Getting user generated content with no titles to rank

    - by hugo
    We are creating a site that allows users to generate content. The user is provided with a text field only (no title), similar to Twitter, Facebook, and Google+. Each piece of content created by the users will have a dedicated page/URL. Since the page has no title, I was wondering how search engines will index and display our pages. If the content was shared on other social networks, what will those results look like if there is no title for the open graph or Twitter tags?

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  • how to localize new posts in asp.net...?? [closed]

    - by ntechi
    I am doing my final year project and have decided to make a website in asp.net. For that I'll be using Micrsoft Visual Studio 2008. I'm making a Real ESTATE properties website. I want to know how to localize or create new posts in asp.net( like in WORDPRESS) and also when I hit SEARCH it should search for the desired keyword or the searched post. If post is not possible then it should display pages...

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  • Using IIS Logs for Performance Testing with Visual Studio

    - by Tarun Arora
    In this blog post I’ll show you how you can play back the IIS Logs in Visual Studio to automatically generate the web performance tests. You can also download the sample solution I am demo-ing in the blog post. Introduction Performance testing is as important for new websites as it is for evolving websites. If you already have your website running in production you could mine the information available in IIS logs to analyse the dense zones (most used pages) and performance test those pages rather than wasting time testing & tuning the least used pages in your application. What are IIS Logs To help with server use and analysis, IIS is integrated with several types of log files. These log file formats provide information on a range of websites and specific statistics, including Internet Protocol (IP) addresses, user information and site visits as well as dates, times and queries. If you are using IIS 7 and above you will find the log files in the following directory C:\Interpub\Logs\ Walkthrough 1. Download and Install Log Parser from the Microsoft download Centre. You should see the LogParser.dll in the install folder, the default install location is C:\Program Files (x86)\Log Parser 2.2. LogParser.dll gives us a library to query the iis log files programmatically. By the way if you haven’t used Log Parser in the past, it is a is a powerful, versatile tool that provides universal query access to text-based data such as log files, XML files and CSV files, as well as key data sources on the Windows operating system such as the Event Log, the Registry, the file system, and Active Directory. More details… 2. Create a new test project in Visual Studio. Let’s call it IISLogsToWebPerfTestDemo.   3.  Delete the UnitTest1.cs class that gets created by default. Right click the solution and add a project of type class library, name it, IISLogsToWebPerfTestEngine. Delete the default class Program.cs that gets created with the project. 4. Under the IISLogsToWebPerfTestEngine project add a reference to Microsoft.VisualStudio.QualityTools.WebTestFramework – c:\Program Files (x86)\Microsoft Visual Studio 10.0\Common7\IDE\PublicAssemblies\Microsoft.VisualStudio.QualityTools.WebTestFramework.dll LogParser also called MSUtil - c:\users\tarora\documents\visual studio 2010\Projects\IisLogsToWebPerfTest\IisLogsToWebPerfTestEngine\obj\Debug\Interop.MSUtil.dll 5. Right click IISLogsToWebPerfTestEngine project and add a new classes – IISLogReader.cs The IISLogReader class queries the iis logs using the log parser. using System; using System.Collections.Generic; using System.Text; using MSUtil; using LogQuery = MSUtil.LogQueryClassClass; using IISLogInputFormat = MSUtil.COMIISW3CInputContextClassClass; using LogRecordSet = MSUtil.ILogRecordset; using Microsoft.VisualStudio.TestTools.WebTesting; using System.Diagnostics; namespace IisLogsToWebPerfTestEngine { // By making use of log parser it is possible to query the iis log using select queries public class IISLogReader { private string _iisLogPath; public IISLogReader(string iisLogPath) { _iisLogPath = iisLogPath; } public IEnumerable<WebTestRequest> GetRequests() { LogQuery logQuery = new LogQuery(); IISLogInputFormat iisInputFormat = new IISLogInputFormat(); // currently these columns give us suffient information to construct the web test requests string query = @"SELECT s-ip, s-port, cs-method, cs-uri-stem, cs-uri-query FROM " + _iisLogPath; LogRecordSet recordSet = logQuery.Execute(query, iisInputFormat); // Apply a bit of transformation while (!recordSet.atEnd()) { ILogRecord record = recordSet.getRecord(); if (record.getValueEx("cs-method").ToString() == "GET") { string server = record.getValueEx("s-ip").ToString(); string path = record.getValueEx("cs-uri-stem").ToString(); string querystring = record.getValueEx("cs-uri-query").ToString(); StringBuilder urlBuilder = new StringBuilder(); urlBuilder.Append("http://"); urlBuilder.Append(server); urlBuilder.Append(path); if (!String.IsNullOrEmpty(querystring)) { urlBuilder.Append("?"); urlBuilder.Append(querystring); } // You could make substitutions by introducing parameterized web tests. WebTestRequest request = new WebTestRequest(urlBuilder.ToString()); Debug.WriteLine(request.UrlWithQueryString); yield return request; } recordSet.moveNext(); } Console.WriteLine(" That's it! Closing the reader"); recordSet.close(); } } }   6. Connect the dots by adding the project reference ‘IisLogsToWebPerfTestEngine’ to ‘IisLogsToWebPerfTest’. Right click the ‘IisLogsToWebPerfTest’ project and add a new class ‘WebTest1Coded.cs’ The WebTest1Coded.cs inherits from the WebTest class. By overriding the GetRequestMethod we can inject the log files to the IISLogReader class which uses Log parser to query the log file and extract the web requests to generate the web test request which is yielded back for play back when the test is run. namespace IisLogsToWebPerfTest { using System; using System.Collections.Generic; using System.Text; using Microsoft.VisualStudio.TestTools.WebTesting; using Microsoft.VisualStudio.TestTools.WebTesting.Rules; using IisLogsToWebPerfTestEngine; // This class is a coded web performance test implementation, that simply passes // the path of the iis logs to the IisLogReader class which does the heavy // lifting of reading the contents of the log file and converting them to tests. // You could have multiple such classes that inherit from WebTest and implement // GetRequestEnumerator Method and pass differnt log files for different tests. public class WebTest1Coded : WebTest { public WebTest1Coded() { this.PreAuthenticate = true; } public override IEnumerator<WebTestRequest> GetRequestEnumerator() { // substitute the highlighted path with the path of the iis log file IISLogReader reader = new IISLogReader(@"C:\Demo\iisLog1.log"); foreach (WebTestRequest request in reader.GetRequests()) { yield return request; } } } }   7. Its time to fire the test off and see the iis log playback as a web performance test. From the Test menu choose Test View Window you should be able to see the WebTest1Coded test show up. Highlight the test and press Run selection (you can also debug the test in case you face any failures during test execution). 8. Optionally you can create a Load Test by keeping ‘WebTest1Coded’ as the base test. Conclusion You have just helped your testing team, you now have become the coolest developer in your organization! Jokes apart, log parser and web performance test together allow you to save a lot of time by not having to worry about what to test or even worrying about how to record the test. If you haven’t already, download the solution from here. You can take this to the next level by using LogParser to extract the log files as part of an end of day batch to a database. See the usage trends by user this solution over a longer term and have your tests consume the web requests now stored in the database to generate the web performance tests. If you like the post, don’t forget to share … Keep RocKiNg!

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  • 8 Link Building Mistakes

    If you are now running a website, you must be known the importance of link building for a website or weblog. The link means backlink, it's a link which pointed to your website or web page from internal or external pages. An SEO guru just pointed out 8 link building mistakes should be avoid when Optimized your sites.

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  • TuxOnIce-problem: "CPU stuck for 22 s"

    - by Lester
    I use Ubuntu 12.04 LTS on a Lenovo Thinkpad T61 and am new to Linux. I installed TuxOnIce following this Guide. Actually it works but resuming takes very long. Shortly before resuming is complete I see some message flashing in command-line like "CPU stuck for 22 s". Some googling brought up pages like this but it did not help me solve me problem. I suppose being absolutely new to Linux is the biggest part of the problem.

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  • Besxt Text-to-Speech Solution for my Website

    - by Tim Marshall
    I'm working on the 'Ease of Access' section of my website with the options to increase the font-size displayed on pages to a minimum, invert colours and whatnot. I wish to implement a plugin which, if enabled by the user, to read content on my website. Presumably my best option is a website plugin, however there might be some programming I've not come across which allows the likes of PHP to read content. I'm not entirely sure how this all works. Best Regards, Tim

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  • Not finding a good free webhost [duplicate]

    - by JoJo
    This question already has an answer here: How to find web hosting that meets my requirements? 5 answers I am searching for a free web host to upload my website on my domain, but i can't find a good one! My website contains a few asp.net pages and an PhpBB forum, and i also have my own domain so I don't want to have to do it on a free subdomain. So is there a free web host that can run asp.net can run phpbb allows you to use your own, already registered domain

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  • Force google to reindex

    - by Matthias
    I changed the structure of my urls. The pages are indexed by google and have the following structure http://mypage.com/myfolder/page.apsx The new structure is http://mypage.com/page.aspx Now all urls that google knows are wrong. How can I tell google to reindex and that the structure has changed? Internally I redirect in ASP.NET when the url contains the myfolder by I want google to update the urls.

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  • Multiple domain links on Google from one WordPress site

    - by user557318
    At present when I Google the domain name of the WordPress sites I have worked on, I receive at least three listings (often the top three). The first listing is the only one I am interested in seeing, others appear from individual pages from that WordPress site i.e.: 1st hit - www.domain.com 2nd hit - www.domain.com/about 3rd hit - www.domain.com/designers Does anybody know if its possible to remove all the links but the absolute www.domain.com?

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  • Google dévoile son nouveau protocole QUIC dans Chrome, qui combine le meilleur de TCP et UDP

    Google dévoile son nouveau protocole QUIC dans Chrome qui combine le meilleur de TCP et UDPAprès le protocole SPDY, permettant d'accélérer le Web en compressant les requêtes d'une page Web, Google expérimente un nouveau protocole qui offrira comme le précédent une vitesse de chargement des pages optimisée.Le géant de la recherche vient de dévoiler un premier aperçu du protocole expérimental Quick UDP Internet Connections (QUIC), dans la dernière version de son navigateur sur le canal Canary.QUIC a pour objectif de faire évoluer le protocole TCP en tirant parti des avantages qu'offre UDP. Le protocole repose sur un multiplexage de flux au dessus d'UDP, pour permettre des transmissions fiables en ...

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  • I forgot the password to a cbz/zip file

    - by hurley
    I forgot the password to a cbz file, which when I open it says it only contains empty pages, so i rename it to zip, since I read it will open anyway, and I enter what I supposed to be the password, and it starts extracting some 100 files, but it stops and asks for a password again and none of my known passwords work. Help? it's a backup for over 2 years of work. I'm using Archive Manager at Ubuntu 13.

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  • Using JQuery to set create a flexible 3 column layout with Divs

    - by Chris Hammond
    This evening I was working on creating a Full Width skin for http://www.sccaforums.com/ , the current skin is at a fixed width, which doesn’t work very well for an active Forum when you have a browser with a high resolution. (The site runs on DotNetNuke , so this post will feature examples for DotNetNuke, but the code is applicable to any HTML pages) Basically I wanted a three column layout, and depending on if there was content in the Left and Right columns, I wanted them to not display at all,...(read more)

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  • OpenSearchDescriptions good or bad signal in Google's eyes?

    - by JeremyB
    I noticed a site using this tag: <link rel="search" type="application/opensearchdescription+xml" title="XXXXXXXXX" href="http://www.XXXXXXXXXX.com/api/opensearch" /> As I understand it (based on http://www.opensearch.org/Home), this tag is a way of describing search results (so you use it on pages which contain search results) to make it easier for other search engines to understand and use your results. Given that Matt Cutts has said Google generally frowns on "search results within search results" is using this tag a bad idea on a page that you hope to achieve a good ranking in Google?

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  • Image SEO - always repeat main keyword in alt text?

    - by Marcus Edensky
    I'm working on an Easter Island website and I'm currently redesigning my image system. Virtually all my photos are of Easter Island. My question is, should I always include the keywords "Easter Island" for Google to easier understand that my photos are from Easter Island, or is it sufficient that the "Easter Island" keywords are in the domain, as well as in all other pages of the site? For example, Alt text 1: "Moai statues at volcano Rano Raraku at Easter Island (Rapa Nui)" or Alt text 2: "Moai statues at volcano Rano Raraku" Would example 1 be considered keyword stuffing by Google

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  • How to move from home page screen to the next menu screen on clicking a particular image in XNA4.0?

    - by Raj
    I m new 2 XNA game pgming(also C#)....I want 2 create a main page with some buttons and on clicking a particular button, it should goto another screen whr there r some buttons to select which should inturn goto the game screen on clicking....Whether I can put all the codes in the "game1.cs" or create new class for every page....Pls help... I've jus went through some pages in "Learning xna4.0" by o'reilly...If there s any other gud tutorials, pls suggest me...

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  • Link tags in iframe widget

    - by john Smith
    I have a rating community-site and I´m offering little iframe widgets with the average rating and some little other info. Does it make sense (for visibility, SEO) to add link tags to the head like: <link rel="alternate" type="application/rss+xml" title="RSS 2.0" href="rssfeed" /> <link rel="index" title="main-profile" href="main-profile"> To get a logical association of the widget to relating pages? How would you do this?

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  • Parallel downloading of JavaScript files on page load

    - by user359650
    Below is a quote from one of the Yahoo performance pages: While a script is downloading, however, the browser won't start any other downloads, even on different hostnames. When I look at page load of our website, I can see that many scripts are being downloaded at the same time: Am I mistaken, or should the quote should instead read like this? While scripts are downloading (there can be several scripts downloading at the same time), the browser won't start any other downloads, even on different hostnames.

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  • Is there a way to hide text from descriptions in Google

    - by Linda H
    The first line of text on all of our client's product pages is "Download hi-res images", which of course isn't what we'd want in the description when people search for their products. Is there any way to hide this text/link so that Google and the others just ignore it and go on into the text description below? I suppose we could use a meta-description, but the client isn't very good at computers and it's such a small site it seems silly.

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  • Why Real Web Developers Don't Use DreamWeaver

    We know there are Web Designers and there are Web Developers, and that they are very different animals altogether (check out our article on the difference between Web Designers and Web Developers), but they both, naturally, have a pride in what they do. A Web Developer derives his or her pride from staying on concept and delivering a website which performs as quickly as it possibly can. It's in the developers interest to make sure the pages s/he develops use as little of the resources available as possible.

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  • Is it possible to use canonical tag in Blogger posts?

    - by John Sanjay
    I found one of my blog post was cached by Google (www.example.com/post.html). I found that comment page of the post was also cached (www.example.com/post.html?showComment=1372054729698). These two pages are showing in Google SERP when I checked cached posts of my blog. Is it possible to use canonical tag on the post www.example.com/post.html?showComment=1372054729698 so that Google won't penalize my original post? Is there any other ways to redirect a blog post?

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  • Had Enough Caffeine Yet?

    Just when you thought your search results were fast enough and fifty billion pages of information would see you through to the end of the week, Google goes and makes a change that means every-thing's faster and there's more of it. Darn, how will I fit it all on my iPad?

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