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• RightNow CX @ OpenWorld: What to Experience

  - by Tony Berk

  We want to welcome our RightNow CX customers to Oracle OpenWorld next week. Get ready for a great week and a whole new experience! For a high level overview of what is going on during the week, please review these previous posts: Is There a Cloud Over OpenWorld? and What to "CRM" in San Francisco? CRM Highlights for OpenWorld '12. Also, don't forget you can add on the Customer Experience Summit @ OpenWorld to make your week even more complete and get involved with the Experience Revolution! Below is a highlight of only some of the RightNow related sessions at OpenWorld. Please use OpenWorld Schedule Builder or check the OpenWorld Content Catalog for all of the session details and any time or location changes. Tip: Pre-enrolled session registrants via Schedule Builder are allowed into the session rooms before anyone else, so Schedule Builder will guarantee you a seat. Many of the sessions below will likely be at capacity. No better way to start off than hearing where Oracle RightNow is going! Oracle RightNow CX Cloud Service Vision and Roadmap (CON9764) - Oct 1, 10:45 AM. Oracle RightNow CX Cloud Service combines Web, social, and contact center experiences for a unified, cross-channel service solution in the cloud, enabling organizations to increase sales and adoption, build trust, strengthen relationships, and reduce costs and effort. Come to this session to hear from David Vap and his team of Oracle experts about where the product is going and how Oracle is committed to accelerating the pace of innovation and value to its customers. Interested in the Cloud and want to know why some leading CIOs are moving to the cloud? You can hear first hand from CIOs from Emerson, Intuit and Overstock.com: CIOs and Governance in the Cloud (CON9767) - Oct 3, 11:45 AM.   And of course there are a number of sessions that drill down into more specific areas. Here are just a few: Deliver Outstanding Customer Experiences: Oracle RightNow Dynamic Agent Desktop Cloud Service (CON9771) - Oct 1, 4:45 PM. This session covers how companies have delivered exceptional customer experiences and how the Oracle RightNow Dynamic Agent Desktop Cloud Service roadmap will evolve in the future. The Oracle RightNow Contact Center Experience suite includes incident management, knowledge, guided processes, and other service capabilities to unify the customer experience across channels. Come learn about the powerful tools that enable even your junior agents to consistently provide outstanding service across all customer interaction channels. Self-Service in the Age of Data Intimacy (CON11516) - Oct 1, 3:15. Even though businesses are generating more and more data around their relationships and interactions with customers, very little of the information a business generates ends up available to the contact center and even less is made available to the online service experience. The generic one-size-fits-all approach that typifies most online service experiences ultimately fails to address all user needs, and that failure ultimately leads to the continued use of high-cost agent-assisted channels for low-value interactions. This session introduces Oracle RightNow Web Experience’s Virtual Assistant and discusses how you can deliver rich, engaging, highly personalized experiences with the quality of agent-assisted service at a much lower cost. Improve Chat Experiences: Best Practices for Chat Pilots and Deployments (CON11517) - Oct 1, 4:45 PM. Today’s organizations are challenged to grow revenue and retain customers with fewer resources, and many have turned to chat as an approach to improving the customer experience, increasing sales conversions, and reducing costs at the same time. From setting goals and metrics and training staff to customizing and tuning the solution, this session provides best practices and lessons learned from a broad set of implementations to help you get the most out of your chat solution. Differentiated Experience with Web Service (CON9770) - Oct 2, 1:15 PM. A reputation for excellent customer service can differentiate your brand and drive revenue. In this session, learn how to develop that reputation by transforming your online self-service into a highly interactive, branded customer experience. See live examples of how Oracle RightNow Web Experience has helped customers deliver on their Web service strategies. Unifying the Agent’s Engagement Console (CON11518) - Oct 2, 1:15 PM. Does your customer experience suffer because your agents are toggling between multiple tools? Do your agent productivity and morale suffer as well? Come to this session to learn how Oracle RightNow CX Cloud Service seamlessly unifies these disparate systems into a single engagement console. Regardless of channel, powerful adaptive tools consistently guide agents across contextually aware personalized workflows. Great agent experiences drive great customer experiences. Oracle RightNow CX Cloud Service and the Oracle Customer Experience Portfolio (CON9775) - Oct 3, 10:15 AM. This session covers how Oracle’s integrated suite of customer experience (CX) products fits with the Oracle CX portfolio of products (Oracle Fusion Customer Relationship Management; the Oracle ATG, Oracle Endeca, and Oracle Knowledge product families; and Oracle Business Intelligence) to increase revenues, strengthen customer relationships, and reduce costs across the entire end-to-end customer lifecycle for companies that sell to consumers and those that sell to businesses. Greater Insights from Customer Engagements (CON9773) Oct 4, 12:45 PM. In this session, hear how to leverage service interaction insights, customer feedback, and segmented service engagements to improve the customer experience. Discover how customers, such as J&P Cycles, learn and take action based on business insights gained through their customer engagements. Again, these are just some of the sessions, so check out the Content Catalog for details on Knowledge Management, Customization, Integration and more in the Oracle Develop stream for Customer Experience. Be sure to visit the Oracle DEMOgrounds in the Moscone West Exhibit Hall. If this is your first OpenWorld, welcome! If you are returning, hi again and enjoy!

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• Microsoft Build 2012 Day 1 Keynote Summary

  - by Tim Murphy

  So I have finally dried the tears after watching the Keynote for Build 2012.  This wasn’t because it was an emotional presentation, but because for the second year I missed the goodies.  Each on site attendee got a Surface RT, a Lumia 920 and a voucher for 100GB of SkyDrive storage. The event was opened with the announcement that in the three days since the launch of Windows 8 over 4 million upgrades have been sold.  I don’t care who you are that is an impressive stat.  Ballmer then spent a fair amount of time remaking the case for the Windows and Windows Phone platforms similar to what we have heard over the last to launch events. There were some cool, but non-essential demos.  The one that was the most fun was the Perceptive Pixel 82” slate device.  At first glance I wondered why I would ever want such a device, but then Ballmer explained it’s possible use for schools and boardrooms.  The actually made sense. Then things got strange.  Steve started explaining features that developers could leverage.  Usually this type of information is left to the product leads.  He focused on the integration with the Charms features such as Search and Share. Steve “Guggs” Guggenheim showed off an app that would appeal to my kids from Disney called “Agent P” which is base on Phineas and Ferb.  Then he got to the meat of the presentation.  We found out that you could add a tile that can be used to sell ad space.  In the same vein we also found out that you could use Microsoft’s, Paypal’s or any commerce engine of your own creation or choosing. For those who are interested in sports and especially developing sports apps you would have found the small presentation from Michael Bayle of ESPN.  He introduced the ESPN app which has tons of features.  For the developers in the crowd he also mentioned that ESPN has an API available at developer.espn.com. During the launch events we were told apps were coming.  In this presentation we were actually shown a scrolling list of logos and told about a couple of them.  Ballmer mentioned specifically Twitter, SAP and DropBox.  These are impressive names that were just a couple of the list impressive names. Steve Ballmer addressed the question of why you should develop for the Windows 8 platform.  He feels that Microsoft has the best commercial terms for developers, a better way to build apps than other platforms and a variety of form factors.  His key point though was the available volume of customers given the current Windows install base and assuming even a flat growth of the platform.  This he backed with a promise that Microsoft is going to do better at marketing and you won’t be able to avoid the ads that they are bringing out. The last section of the key note was present by Kevin Gallo from the Windows Phone team.  This was the real reason I tuned into the webcast.  He impressed upon those watching that the strength of developing for the Microsoft platform is the common programming model that now exist.  While there are difference between form factor implementations you can leverage code across them. He claimed that 90% of developer requests for Windows Phone 8 had been implemented.  These include: More controls with better performance Better live tiles including lock screen integration Speech support in custom apps Easier submission to the market place App camera integration VOIP and chat support Bluetooth and NFC support Native C++ development Direct 3D development   The quote from Kevin that stood out for me was that “Take your Dramamine and buckle your seatbelt type of games are coming to Windows Phone 8”.  He back this up by displaying a list of game development frameworks and then having Unity come out and do a demo. Ok, almost done … The last two things of note for me were the announcement that the SDK is immediately available at dev.windowsphone.com and that they were reducing the cost of an individual developer account to $8 for the next 8 days. Let the development commence. del.icio.us Tags: Build 2012,Windows 8,Windows Phone 8,Windows Phone

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• Introducing the First Global Web Experience Management Content Management System

  - by kellsey.ruppel

  By Calvin Scharffs, VP of Marketing and Product Development, Lingotek Globalizing online content is more important than ever. The total spending power of online consumers around the world is nearly $50 trillion, a recent Common Sense Advisory report found. Three years ago, enterprises would have to translate content into 37 language to reach 98 percent of Internet users. This year, it takes 48 languages to reach the same amount of users.  For companies seeking to increase global market share, “translate frequently and fast” is the name of the game. Today’s content is dynamic and ever-changing, covering the gamut from social media sites to company forums to press releases. With high-quality translation and localization, enterprises can tailor content to consumers around the world.  Speed and Efficiency in Translation When it comes to the “frequently and fast” part of the equation, enterprises run into problems. Professional service providers provide translated content in files, which company workers then have to manually insert into their CMS. When companies update or edit source documents, they have to hunt down all the translated content and change each document individually.  Lingotek and Oracle have solved the problem by making the Lingotek Collaborative Translation Platform fully integrated and interoperable with Oracle WebCenter Sites Web Experience Management. Lingotek combines best-in-class machine translation solutions, real-time community/crowd translation and professional translation to enable companies to publish globalized content in an efficient and cost-effective manner. WebCenter Sites Web Experience Management simplifies the creation and management of different types of content across multiple channels, including social media.  Globalization Without Interrupting the Workflow The combination of the Lingotek platform with WebCenter Sites ensures that process of authoring, publishing, targeting, optimizing and personalizing global Web content is automated, saving companies the time and effort of manually entering content. Users can seamlessly integrate translation into their WebCenter Sites workflows, optimizing their translation and localization across web, social and mobile channels in multiple languages. The original structure and formatting of all translated content is maintained, saving workers the time and effort involved with inserting the text translation and reformatting.  In addition, Lingotek’s continuous publication model addresses the dynamic nature of content, automatically updating the status of translated documents within the WebCenter Sites Workflow whenever users edit or update source documents. This enables users to sync translations in real time. The translation, localization, updating and publishing of Web Experience Management content happens in a single, uninterrupted workflow.  The net result of Lingotek Inside for Oracle WebCenter Sites Web Experience Management is a system that more than meets the need for frequent and fast global translation. Workflows are accelerated. The globalization of content becomes faster and more streamlined. Enterprises save time, cost and effort in translation project management, and can address the needs of each of their global markets in a timely and cost-effective manner.  About Lingotek Lingotek is an Oracle Gold Partner and is going to be one of the first Oracle Validated Integrator (OVI) partners with WebCenter Sites. Lingotek is also an OVI partner with Oracle WebCenter Content.  Watch a video about how Lingotek Inside for Oracle WebCenter Sites works! Oracle WebCenter will be hosting a webinar, “Hitachi Data Systems Improves Global Web Experiences with Oracle WebCenter," tomorrow, September 13th. To attend the webinar, please register now! For more information about Lingotek for Oracle WebCenter, please visit http://www.lingotek.com/oracle.

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• Antenna Aligner Part 7: Connecting the dots

  - by Chris George

  The app is basically ready, so I eagerly started to sort out creating the application entry in iTunes Connect. It's mostly intuitive actually, although I did have to create yet another icon for iTunes sized 512x512 pixels, damn lucky I did the original graphics as vector! It took me longer to write the application description than anything else, I'm so not a tech author! I didn't like the way you have to 'make up' an SKU (Stock Keeping Unit) number. I have to do some googling to find out that it really doesn't matter what it is! It should be more obvious what to do from the actual website itself. That aside, the rest of it was actually fairly straightforward. As well as the details of the application, iPhone and iPad screenshots were also required. This posed somewhat of a problem. The iPhone ones were easy (as I have one!), but I do not (yet) own an iPad . So I thought I'd leave the iPad screenshots out for now. Once the application details were sorted, I moved onto the rights and pricing. At the start of the project I had made the decision that I wouldn't charge any more than the lowest amount £0.59. I believe there is a market for this, but as my first foray into app development I didn't want to take the mick. I did realise, however, that I had built my app with a developer certificate and provisioning profile. This was fairly quickly corrected, and again Nomad made this very easy to switch over to the distribution certificate and provisioning profile. With a sense of excitement I cracked open iTunes connect and clicked the upload button ... ...slight snag... . when the Nomad project was started, Apple allowed uploads of these binaries via iTunes Connect. But this is no longer possible, the only upload path is via the Application Loader available from the Apple Developer program. This itself has one limitation, it only runs on a mac! D'OH!!!  Actually my language was somewhat more colourful when this fact came to light. After picking my laptop up off the floor and putting it back together... ok only joking, but I did nearly throw it out of frustration!... I started to consider the options; I briefly entertained the idea of buying a cheap mac from ebay... no, that defeats the whole object of what I'm doing, plus my wife wouldn't be impressed there are some guys out there in the interweb who will upload your app for a small fee...but I don't really like the idea of giving some faceless email address my apple developer login details, as well as my app binary! find some willing friend with a mac who would kindly let me use it... obviously this is the only sensible option. In the meantime, I informed the Nomad team about this slight 'issue' and they are currently investigating possible solutions...

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• Windows Azure Recipe: Consumer Portal

  - by Clint Edmonson

  Nearly every company on the internet has a web presence. Many are merely using theirs for informational purposes. More sophisticated portals allow customers to register their contact information and provide some level of interaction or customer support. But as our understanding of how consumers use the web increases, the more progressive companies are taking advantage of social web and rich media delivery to connect at a deeper level with the consumers of their goods and services. Drivers Cost reduction Scalability Global distribution Time to market Solution Here’s a sketch of how a Windows Azure Consumer Portal might be built out: Ingredients Web Role – this will host the core of the solution. Each web role is a virtual machine hosting an application written in ASP.NET (or optionally php, or node.js). The number of web roles can be scaled up or down as needed to handle peak and non-peak traffic loads. Database – every modern web application needs to store data. SQL Azure databases look and act exactly like their on-premise siblings but are fault tolerant and have data redundancy built in. Access Control (optional) – if identity needs to be tracked within the solution, the access control service combined with the Windows Identity Foundation framework provides out-of-the-box support for several social media platforms including Windows LiveID, Google, Yahoo!, Facebook. It also has a provider model to allow integration with other platforms as well. Caching (optional) – for sites with high traffic with lots of read-only data and lists, the distributed in-memory caching service can be used to cache and serve up static data at higher scale and speed than direct database requests. It can also be used to manage user session state. Blob Storage (optional) – for sites that serve up unstructured data such as documents, video, audio, device drivers, and more. The data is highly available and stored redundantly across data centers. Each entry in blob storage is provided with it’s own unique URL for direct access by the browser. Content Delivery Network (CDN) (optional) – for sites that service users around the globe, the CDN is an extension to blob storage that, when enabled, will automatically cache frequently accessed blobs and static site content at edge data centers around the world. The data can be delivered statically or streamed in the case of rich media content. Training Labs These links point to online Windows Azure training labs where you can learn more about the individual ingredients described above. (Note: The entire Windows Azure Training Kit can also be downloaded for offline use.) Windows Azure (16 labs) Windows Azure is an internet-scale cloud computing and services platform hosted in Microsoft data centers, which provides an operating system and a set of developer services which can be used individually or together. It gives developers the choice to build web applications; applications running on connected devices, PCs, or servers; or hybrid solutions offering the best of both worlds. New or enhanced applications can be built using existing skills with the Visual Studio development environment and the .NET Framework. With its standards-based and interoperable approach, the services platform supports multiple internet protocols, including HTTP, REST, SOAP, and plain XML SQL Azure (7 labs) Microsoft SQL Azure delivers on the Microsoft Data Platform vision of extending the SQL Server capabilities to the cloud as web-based services, enabling you to store structured, semi-structured, and unstructured data. Windows Azure Services (9 labs) As applications collaborate across organizational boundaries, ensuring secure transactions across disparate security domains is crucial but difficult to implement. Windows Azure Services provides hosted authentication and access control using powerful, secure, standards-based infrastructure. See my Windows Azure Resource Guide for more guidance on how to get started, including links web portals, training kits, samples, and blogs related to Windows Azure.

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• How Do You Actually Model Data?

  Since the 1970’s Developers, Analysts and DBAs have been able to represent concepts and relations in the form of data through the use of generic symbols.  But what is data modeling?  The first time I actually heard this term I could not understand why anyone would want to display a computer on a fashion show runway. Hey, what do you expect? At that time I was a freshman in community college, and obviously this was a long time ago.  I have since had the chance to learn what data modeling truly is through using it. Data modeling is a process of breaking down information and/or requirements in to common categories called objects. Once objects start being defined then relationships start to form based on dependencies found amongst other existing objects.  Currently, there are several tools on the market that help data designer actually map out objects and their relationships through the use of symbols and lines.  These diagrams allow for designs to be review from several perspectives so that designers can ensure that they have the optimal data design for their project and that the design is flexible enough to allow for potential changes and/or extension in the future. Additionally these basic models can always be further refined to show different levels of details depending on the target audience through the use of three different types of models. Conceptual Data Model(CDM)Conceptual Data Models include all key entities and relationships giving a viewer a high level understanding of attributes. Conceptual data model are created by gathering and analyzing information from various sources pertaining to a project during the typical planning phase of a project. Logical Data Model (LDM)Logical Data Models are conceptual data models that have been expanded to include implementation details pertaining to the data that it will store. Additionally, this model typically represents an origination’s business requirements and business rules by defining various attribute data types and relationships regarding each entity. This additional information can be directly translated to the Physical Data Model which reduces the actual time need to implement it. Physical Data Model(PDMs)Physical Data Model are transformed Logical Data Models that include the necessary tables, columns, relationships, database properties for the creation of a database. This model also allows for considerations regarding performance, indexing and denormalization that are applied through database rules, data integrity. Further expanding on why we actually use models in modern application/database development can be seen in the benefits that data modeling provides for data modelers and projects themselves, Benefits of Data Modeling according to Applied Information Science Abstraction that allows data designers remove concepts and ideas form hard facts in the form of data. This gives the data designers the ability to express general concepts and/or ideas in a generic form through the use of symbols to represent data items and the relationships between the items. Transparency through the use of data models allows complex ideas to be translated in to simple symbols so that the concept can be understood by all viewpoints and limits the amount of confusion and misunderstanding. Effectiveness in regards to tuning a model for acceptable performance while maintaining affordable operational costs. In addition it allows systems to be built on a solid foundation in terms of data. I shudder at the thought of a world without data modeling, think about it? Data is everywhere in our lives. Data modeling allows for optimizing a design for performance and the reduction of duplication. If one was to design a database without data modeling then I would think that the first things to get impacted would be database performance due to poorly designed database and there would be greater chances of unnecessary data duplication that would also play in to the excessive query times because unneeded records would need to be processed. You could say that a data designer designing a database is like a box of chocolates. You will never know what kind of database you will get until after it is built.

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• As a person getting into mobile development, what's the best mobile platform in terms of profitability? [closed]

  - by Kyle Loman

  I realize this question can range very far so would love to hear any and all opinions on this. However, I'll be honest and say that I have been thinking of this in terms of most profitable. I know how this may sound either way but this is one of my main sticking points. I realize that I'm not guaranteed a single cent and success is never guaranteed but I'm going into this with the thought of making something out of it both financially and also for my own interest. I know that iOS gets a lot of attention on this front but Android commands a lot more market share. However, I know there are drawbacks to Android too, whether it's in the actual development process and programming (though I've heard conflicting reports on this, such as how easy/difficult it is for to address screen res in different devices) or the app ecosystem being flooded. But iOS's app ecosystem has been described as too saturated and harder to compete in for that reason. Since Windows Phone has fewer apps than both of those two, that might be the best place to start in order to be closer to the ground floor of the store and be noticed more? Less saturation = better chances of sales or differentiating? Something like the gold rush during the first years of the iOS App Store (not exactly but at least in concept)? Would it be that despite fewer users on the platform, there's more exposure due to less competition so that may translate to better success at sales? Plus, I know MS is in it for the long haul so I'm not too fearful of something like WebOS going away. Obviously RIM isn't very popular nowadays but I read a recent article that says Blackberry actually has the apps that make the most money, any thoughts on that: http://gigaom.com/mobile/which-mobile-oss-apps-make-most-money-surprise-its-blackberry/ Again, this is all I've heard or known about so if there's anything to add or correct here, please do. In addition, this has actually affected my next personal phone upgrade. I'm eligible for a carrier discount now and I've had my eye on the iPhone 5. However, the Lumia 920 is the one I'm holding out for and I'm open to trying an Android but I'm not sure I can wait that long for any new Nexus or even the Razr HD. Even the new Lumia in November is making me antsy, I'm so close to just getting an iPhone 5. But when I say this has affected my phone choice, I'd want to be able to carry the apps I write with me so that I'm able to pull my phone out to show people without having to carry around a second device to do so. So that's why I'd like to make my personal phone match the main platform I'm developing for. Of course, I will likely expand to other platforms if I gain any decent success but the one I target now would serve well as my personal phone I carry around so that I can use it as a marketing tool, in a sense, showing people my apps if the opportunity presents itself. So what's the best mobile platform to choose, and especially in regards to most lucrative? As said previously, this would influence my personal phone choice greatly. Thanks in advance and I hope this isn't taken the wrong way - I understand there are trade-offs and other factors that may balance this out but making some revenue is key among that. For some background, I have done software development and know programming language concepts so I'm not entirely new to it and I do get the notion of being familiar with these things so that I can translate this skill among a variety of languages but I'm currently just having difficulty choosing my first main mobile platform based on the criteria I've outlined above.

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• Additional new material WebLogic Community

  - by JuergenKress

  Virtual Developer Conference On Demand - Register Updated Book: WebLogic 12c: Distinctive Recipes - Architecture, Development, Administration by Oracle ACE Director Frank Munz - Blog | YouTube Webcast: Migrating from GlassFish to WebLogic - Replay Reliance Commercial Finance Accelerates Time-to-Market, Improves IT Staff Productivity by 70% - Blog | Oracle Magazine Retrieving WebLogic Server Name and Port in ADF Application by Andrejus Baranovskis, Oracle Ace Director - Blog Using Oracle WebLogic 12c with NetBeans IDEOracle ACE Director Markus Eisele walks you through installing and configuring all the necessary components, and helps you get started with a simple Hello World project. Read the article. Video: Oracle A-Team ADF Mobile Persistence SampleThis video by Oracle Fusion Middleware A-Team architect Steven Davelaar demonstrates how to use the ADF Mobile Persistence Sample JDeveloper extension to generate a fully functional ADF Mobile application that reads and writes data using an ADF BC SOAP web service. Watch the video. Java ME 8 ReleaseDownload Java ME today! This release is an implementation of the Java ME 8 standards JSR 360 (CLDC 8) and JSR 361 (MEEP 8), and includes support of alignment with Java SE 8 language features and APIs, an enhanced services-enabled application platform, the ability to "right-size" the platform to address a wide range of target devices, and more. Learn more Download Java ME SDK 8It includes application development support for Oracle Java ME Embedded 8 platforms and includes plugins for NetBeans 8. See the Java ME 8 Developer Tools Documentation to learn JavaOne 2014 Early Bird RateRegister early to save $400 off the onsite price. With the release of Java 8 this year, we have exciting new sessions and an interactive demo space! NetBeans IDE 8.0 Patch UpdateThe NetBeans Team has released a patch for NetBeans IDE 8.0. Download it today to get fixes that enhance stability and performance. Java 8 Questions ForumFor any questions about this new release, please join the conversation on the Java 8 Questions Forum. Java ME 8: Getting Started with Samples and Demo CodeLearn in few steps how to get started with Java ME 8! The New Java SE 8 FeaturesJava SE 8 introduces enhancements such as lambda expressions that enable you to write more concise yet readable code, better utilize multicore systems, and detect more errors at compile time. See What's New in JDK 8 and the new Java SE 8 documentation portal. Pay Less for Java-Related Books!Save 20% on all new Oracle Press books related to Java. Download the free preview sampler for the Java 8 book written by Herbert Schildt, Maurice Naftain, Henrik Ebbers and J.F. DiMarzio. New book: EJB 3 in Action, Second Edition WebLogic 12c Does WebSockets Getting Started by C2B2 Video: Building Robots with Java Embedded Video: Nighthacking TV Watch presentations by Stephen Chin and community members about Java SE, Java Embedded, Java EE, Hadoop, Robots and more. Migrating the Spring Pet Clinic to Java EE 7 Trip report : Jozi JUG Java Day in Johannesburg How to Build GlassFish 4 from Source 4,000 posts later : The Aquarium WebLogic Partner Community For regular information become a member in the WebLogic Partner Community please visit: http://www.oracle.com/partners/goto/wls-emea ( OPN account required). If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Wiki Technorati Tags: WebLogic,WebLogic Community,Oracle,OPN,Jürgen Kress

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• Oracle Retail Mobile Point-of-Service

  - by David Dorf

  When most people discuss mobile in retail, they immediately go to shopping applications.  While I agree the consumer side of mobile is huge, I believe its also important to arm store associates with mobile tools.  There are around a dozen major roll-outs of mobile POS to chain retailers, and all have been successful.  This does not, however, signal the demise of traditional registers.  Retailers will adopt mobile POS slowly and reduce the number of fixed registers over time, but there's likely to be a combination of both for the foreseeable future.  Even Apple retains at least one fixed register in every store, you just have to know where to look. The business benefits for mobile POS are pretty straightforward: 1. Faster checkout.  Walmart's CFO recently reported that for every second they shave off the average transaction time, they can potentially save $12M a year in labor.  I think its more likely that labor will be redeployed to enhance the customer experience. 2. Smarter associates.  The sales associates on the floor need the same access to information that consumers have, if not more.  They need ready access to product details, reviews, inventory, etc. to meet consumer expectations.  In a recent study, 40% of consumers said a savvy store associate can impact their final product selection more than a website. 3. Lower costs.  Mobile POS hardware (iPod touch + sled) costs about a fifth of fixed registers, not to mention the reclaimed space that can be used for product displays. But almost all Mobile POS solutions can claim those benefits equally.  Where there's differentiation is on the technical side.  Oracle recently announced availability of the Oracle Retail Mobile Point-of-Service, and it has three big technology advantages in the market: 1. Portable. We used a popular open-source component called PhoneGap that abstracts the app from the underlying OS and hardware so that iOS, Android, and other platforms could be supported.  Further, we used Web technologies such as HTML5 and JavaScript, which are commonly known by many programmers, as opposed to ObjectiveC which is more difficult to find.  The screen can adjust to different form-factors and sizes, just like you see with browsers.  In the future when a new, zippy device gets released, retailers will have the option to move to that device more easily than if they used a native app. 2. Flexible.  Our Mobile POS is free with the Oracle Retail Point-of-Service product.  Retailers can use any combination of fixed and mobile registers, and those ratios can change as required.  Perhaps start with 1 mobile and 4 fixed per store, then transition over time to 4 mobile and 1 fixed without any additional software licenses.  Our scalable solution supports lots of combinations. 3. Consistent.  Because our Mobile POS is fully integrated to our traditional POS, the same business logic is reused.  Third-party Mobile POS solutions often handle pricing, promotions, and tax calculations separately leading to possible inconsistencies within the store.  That won't happen with Oracle's solution. For many retailers, Mobile POS can lower costs, increase customer service, and generally enhance a consumer's in-store experience.  Apple led the way, but lots of other retailers are discovering the many benefits of adding mobile capabilities in their stores.  Just be sure to examine both the business and technology benefits so you get the most value from your solution for the longest period of time.

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• Oracle Romania Summer School

  - by Maria Sandu

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 What would you say about a Summer School within a corporation where you can learn, play and practice? You might think that this is something usually uncommon for a company and you would be right. However, Oracle’s main value being innovation, we came up with a new project for Romanian students and graduates. We organised Oracle Summer School , offering them the opportunity to develop their soft skills and gain valuable business knowledge and exposure. How was Oracle Summer School programme organised? We focused on students and graduates’ needs and combined business experience with training and practice. The twenty four participants had different backgrounds, being interested in Software, Hardware, Finance, Marketing or other areas. The programme fulfilled each of these needs, bringing them in contact with Specialists and Managers. The first two weeks were dedicated to the company visits, business presentations and networking. The participants got an insight about employees’ activities and projects. Storytelling was also part of the program and people from different departments spent a couple of hours with the participants, sharing their experiences, knowledge and interesting stories. The Recruitment team delivered a training about the job interview skills in order to make the participants feel better prepared for a Recruitment process. The second module consisted of two weeks of Soft Skills trainings delivered by professional trainers from different departments. The participants gained useful insight on the competencies required within a business environment. The evenings were dedicated to social activities and it not very long until they started feel part of a team. The third module will take place at the end of September and will put the participants in contact with senior people from the business who will become their Mentors. What do the participants say about Oracle Summer School? “ As a fresh computer science graduate, Oracle Summer School gave me the opportunity of finding what are the technical and nontechnical skills required in a large multinational company. It was a great way of seeing how the theoretical knowledge I received during college is applied in real-life scenarios and what skills I still need to develop. “  (Cosmin Radu) “ When arriving at Oracle I had high expectations, but did not know exactly what was going to unfold because of the program's lack of precedence. Right after the first day, my feedback outgrew the initial forecast and the following weeks continued to build upon it. I had the pleasure to acquaint with brilliant people. The program was outlined on various profiles, delivering a comprehensive experience. It was very engaging, informative and nevertheless fun. “ (Vlad Manciu) „ Oracle Summer School is by far the best summer school that I have ever attended. For me it has been a great experience so far, because I’ve learned not only how to use soft skills in a corporate environment, but I’ve learned a great deal about myself as well. However, the most valuable asset of this 3-week period were the people that I’ve met: great individuals and great professionals, whom I really grew fond of.” (Alexandru Purcarea) “Applying to Oracle Summer School has been the best decision I took in regard to how to spend my summer holiday. I had the chance to do job shadowing at some of the departments I was interested in and I attended great trainings on various subjects such as time management and emotional intelligence. Moreover, I made friends with the other participants and we enjoyed going out together after “classes”.(Andreea Tudor) If you are interested in joining our team and attending our events please follow us on https://campus.oracle.com/campus/HR/emea_main.html /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Five Key Trends in Enterprise 2.0 for 2011

  - by kellsey.ruppel(at)oracle.com

  We recently sat down with Andy MacMillan, an industry veteran and vice president of product management for Enterprise 2.0 at Oracle, to get his take on the year ahead in Enterprise 2.0 (E2.0). He offered us his five predictions about the ways he believes E2.0 technologies will transform business in 2011. 1. Forward-thinking organizations will achieve an unprecedented level of organizational awareness. Enterprise 2.0 and Web 2.0 technologies have already transformed the ways customers, employees, partners, and suppliers communicate and stay informed. But this year we are anticipating that organizations will go to the next step and integrate social activities with business applications to deliver rich contextual "activity streams." Activity streams are a new way for enterprise users to get relevant information as quickly as it happens, by navigating to that information in context directly from their portal. We don't mean syndicating social activities limited to a single application. Instead, we believe back-office systems will be combined with social media tools to drive how users make informed business decisions in brand new ways. For example, an account manager might log into the company portal and automatically receive notification that colleagues are closing business around a certain product in his market segment. With a single click, he can reach out instantly to these colleagues via social media and learn from their successes to drive new business opportunities in his own area. 2. Online customer engagement will become a high priority for CMOs. A growing number of chief marketing officers (CMOs) have created a new direct report called "head of online"--a senior marketing executive responsible for all engagements with customers and prospects via the Web, mobile, and social media. This new field has been dubbed "Web experience management" or "online customer engagement" by firms and analyst organizations. It is likely to rapidly increase demand for a host of new business objectives and metrics from Web content management solutions. As companies interface with customers more and more over the Web, Web experience management solutions will help deliver more targeted interactions to ensure increased customer loyalty while meeting sales and business objectives. 3. Real composite applications will be widely adopted. We expect organizations to move from the concept of a single "uber-portal" that encompasses all the necessary features to a more modular, component-based concept for composite applications. This approach is now possible as IT and power users are empowered to assemble new, purpose-built composite applications quickly from existing components. 4. Records management will drive ECM consolidation. We continue to see a significant shift in the approach to records management. Several years ago initiatives were focused on overlaying records management across a set of electronic repositories and physical storage locations. We believe federated records management will continue, but we also expect to see records management driving conversations around single-platform content management consolidation. 5. Organizations will demand ECM at extreme scale. We have already seen a trend within IT organizations to provide a common, highly scalable infrastructure to consolidate and support content and information needs. But as data sizes grow exponentially, ECM at an extreme scale is likely to spread at unprecedented speeds this year. This makes sense as regulations and transparency requirements rise. The model in which ECM and lightweight CMS systems provide basic content services such as check-in, update, delete, and search has converged around a set of industry best practices and has even been coded into new industry standards such as content management interoperability services. As these services converge and the demand for them accelerates, organizations are beginning to rationalize investments into a single, highly scalable infrastructure. Is your organization ready for Enterprise 2.0 in 2011? Learn more.

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• Why We Do What We Do. (Part 3 of 5 Part Series on JDE 5G Postponed)

  - by Kem Butller-Oracle

  By Lyle Ekdahl - Oracle JD Edwards Sr. VP General Manager  In the closing of part two of this 5 part blog series, I stated that in the next installment I would explore the expected results of the digital overdrive era and the impact it will have on our economy. While I have full intentions of writing on that topic, I am inspired today to write about something that is top of mind. It’s top of mind because it has come up several times recently conversations with my Oracle’s JD Edwards team members, with customers and our partners, plus I feel passionately about why I do what I do…. It is not what we do but why we do that thing that we do Do you know what you do? For the most part, I bet you could tell me what you do even if your work has changed over the years.  My real question is, “Do you get excited about what you do, and are you fulfilled? Does your work deliver a sense of purpose, a cause to work for, and something to believe in?”  Alright, I guess that was not a single question. So let me just ask, “Why?” Why are you here, right now? Why do you get up in the morning? Why do you go to work? Of course, I can’t answer those questions for you but I can share with you my POV.   For starters, there are several things that drive me. As many of you know by now, I have a somewhat competitive nature but it is not solely the thrill of winning that actually fuels me. Now don’t get me wrong, I do like winning occasionally. However winning is only a potential result of competing and is clearly not guaranteed. So why compete? Why compete in business, and particularly why in this Enterprise Software business?  Here’s why! I am fascinated by creative and building processes. It is about making or producing things, causing something to come into existence. With the right skill, imagination and determination, whether it’s art or invention; the result can deliver value and inspire. In both avocation and vocation I always gravitate towards the create/build processes.  I believe one of the skills necessary for the create/build process is not just the aptitude but also, and especially, the desire and attitude that drives one to gain a deeper understanding. The more I learn about our customers, the more I seek to understand what makes the successful and what difficult issues cause them to struggle. I like to look for the complex, non-commodity process problems where streamlined design and modern technology can provide an easy and simple solution. It is especially gratifying to see our customers use our software to increase their own ability to deliver value to the market. What an incredible network effect! I know many of you share this customer obsession as well as the create/build addiction focused on simple and elegant design. This is what I believe is at the root of our common culture.  Are JD Edwards customers on a whole different than other ERP solutions’ customers? I would argue that for the most part, yes, they are. They selected our software, and our software is different. Why? Because I believe that the create/build process will generally result in solutions that reflect who built it and their culture. And a culture of people focused on why they create/build will attract different customers than one that is based on what is built or how the solution is delivered. In the past I have referred to this idea as character of the customer, and it transcends industry, size and run rate. Now some would argue that JD Edwards has some customers who are characters. But that is for a different post. As I have told you before, the JD Edwards culture is unique, and its resulting economy is valuable and deserving of our best efforts. 

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• Nokia Lumia 920 Windows Phone 8 Announcement

  - by Tim Murphy

  Today Nokia and Microsoft had an event to officially introduce the Lumia 920.  Below is a rundown of some of the things I found interesting. As a person who likes photography there was a lot to drool over.  The main feature that caught my attention was PureView with its optical stabilization.  This alone should improve the majority of you pictures.  Add to that the SmartShoot Object remover that uses multiple images to remove unwanted people or objects that move through your picture and you never have to accept reality again. For the most part the lenses concept introduced in Windows Phone 8 just makes the usability of leveraging camera better.  Of course that is Microsoft’s selling point.  One lens that caught my attention was the Bing lens.  I have to say it is about time that we can take pictures and use them to search for answers using Bing. There were a couple of features shown that involved augmented reality.  One was similar to the yapf application that is already in the market which overlays restaurants and other destination over live camera views.  The other was using the navigation directions with a live view. Then you get down to some of the physical features of the Lumia 920.  The one that got the most stage time is that it has a great 2000mah battery which can be charged wirelessly.  They also pointed out the improved glare reduction of the 4.5 in. curved glass screen.  This hardware improvement is improved further with software that detects glare conditions and adjusts the display attributes to enhance viewing ease. Adding to the wireless cool factor of the Lumia 920 is the general NFC capabilities.  This was demonstrated with NFC docking stations as well as JBL speakers and headphones. There was one more hardware feature that I applauded.  The super sensitive touch screen did away with one of my pet peeves with capacitive touch screens.  You will never have to remove you gloves to operate your phone again.  The mittens that they did the demo with looked more like boxing gloves. I was disappointed with Joe Belfiore said that they were only going to show a couple of new features of the Windows Phone 8 and would hear more at future events.  One of the things he did show is the ability to customize which buttons you preferred as defaults in IE10.  For example you could have the folders button where the refresh button normally is.  He also showed that at long last you can natively take screenshots on your phone.  Hopefully he will be back quickly to give us the rest of the features. The most disappointing part of the event was that we never found out when they would be released or how much they would cost.  Let’s hope this comes soon.  Even with these couple of items still left on my wish list I can’t wait to get my hands on a Lumia 920.  del.icio.us Tags: Windows Phone,Windows Phone 8,Nokia,Lumia,Lumia 920,Microsoft

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• WebCenter Customer Spotlight: Hyundai Motor Company

  - by me

  Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter  Solution SummaryHyundai Motor Company is one of the world’s fastest-growing car manufacturers, ranked as the fifth-largest in 2011. The company also operates the world’s largest integrated automobile manufacturing facility in Ulsan, Republic of Korea, which can produce 1.6 million units per year. They  undertook a project to improve business efficiency and reinforce data security by centralizing the company’s sales, financial, and car manufacturing documents into a single repository. Hyundai Motor Company chose Oracle Exalogic, Oracle Exadata, Oracle WebLogic Sever, and Oracle WebCenter Content 11g, as they provided better performance, stability, storage, and scalability than their competitors.  Hyundai Motor Company cut the overall time spent each day on document-related work by around 85%, saved more than US$1 million in paper and printing costs, laid the foundation for a smart work environment, and supported their future growth in the competitive car industry. Company OverviewHyundai Motor Company is one of the world’s fastest-growing car manufacturers, ranked as the fifth-largest in 2011. The company also operates the world’s largest integrated automobile manufacturing facility in Ulsan, Republic of Korea, which can produce 1.6 million units per year. The company strives to enhance its brand image and market recognition by continuously improving the quality and design of its cars. Business Challenges To maximize the company’s growth potential, Hyundai Motor Company undertook a project to improve business efficiency and reinforce data security by centralizing the company’s sales, financial, and car manufacturing documents into a single repository. Specifically, they wanted to: Introduce a smart work environment to improve staff productivity and efficiency, and take advantage of rapid company growth due to new, enhanced car designs Replace a legacy document system managed by individual staff to improve collaboration, the visibility of corporate documents, and sharing of work-related files between employees Improve the security and storage of documents containing corporate intellectual property, and prevent intellectual property loss when staff leaves the company Eliminate delays when downloading files from the central server to a PC Build a large, single document repository to more efficiently manage and share data between 30,000 staff at the company’s headquarters Establish a scalable system that can be extended to Hyundai offices around the world Solution DeployedAfter conducting a large-scale benchmark test, Hyundai Motor Company chose Oracle Exalogic, Oracle Exadata, Oracle WebLogic Sever, and Oracle WebCenter Content 11g, as they provided better performance, stability, storage, and scalability than their competitors. Business Results Lowered the overall time spent each day on all document-related work by approximately 85%—from 4.5 hours to around 42 minutes on an average day Saved more than US$1 million per year in printer, paper, and toner costs, and laid the foundation for a completely paperless environment Reduced staff’s time spent requesting and receiving documents about car sales or designs from supervisors by 50%, by storing and managing all documents across the corporation in a single repository Cut the time required to draft new-car manufacturing, sales, and design documents by 20%, by allowing employees to reference high-quality data, such as marketing strategy and product planning documents already in the system Enhanced staff productivity at company headquarters by 9% by reducing the document-related tasks of 30,000 administrative and research and development staff Ensured the system could scale to hold 3 petabytes of car sales, manufacturing, and design data by 2013 and be deployed at branches worldwide We chose Oracle Exalogic, Oracle Exadata, and Oracle WebCenter Content to support our new document-centralization system over their competitors as Oracle offers stable storage for petabytes of data and high processing speeds. We have cut the overall time spent each day on document-related work by around 85%, saved more than US$1 million in paper and printing costs, laid the foundation for a smart work environment, and supported our future growth in the competitive car industry. Kang Tae-jin, Manager, General Affairs Team, Hyundai Motor Company Additional Information Hyundai Motor Company Customer Snapshot Oracle WebCenter Content

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• OPN Specialized Latest News (15th November)

  - by swalker

  HELPING YOU TO SPECIALIZE WebCenter Implementation Specialist Exam Preparation Webcasts: WebCenter Content And WebCenter Portal Oracle Partner Network would like to invite you to Refresh Courses for WebCenter Content and WebCenter Portal, to help partners to prepare for the WebCenter Implementation Specialist EXAMS. This is a 3 hours intensive refresher partner-only training session, providing attendees with an overview of WebCenter Content and WebCenter Portal functions and related topics. After the refresher part you will be able to take the relevant Implementation Specialist EXAM depending on your personal focus. NOTE: This is only suitable for experienced WebCenter Content or WebCenter Portal practitioners Who should attend? Partner Consultants who want to become an Oracle WebCenter Content or a WebCenter Portal Certified Implementation Specialist or both, that will help them to differentiate themselves in front of customers and support their Companies to become Specialized. Webcast Details: Click here to read more... Specialized Partners Only! New Service to Promote Your Events The Partner Event Publisher has just been made available to all specialized partners in EMEA.  Partners now have the opportunity to publish their events to the Oracle.com/events site and spread the word on their upcoming live in-person and/or live webcast events. Click here to read more information and watch a short video demo. VADs Get Specialized Effective November 1, 2011 , VADs, with a valid Value Added Distributor Agreement will no longer be required to meet customer reference requirements outlined in the business criteria section in order to become specialized. VADs must continue meet all other business and competency criteria set forth in the applicable Knowledge Zone prior to specialization approval. New Certification Pillar Axiom 600 Storage System Your opportunity to take the Pillar Axiom 600 Storage System Essentials (1Z0-581) Exam is vailable now in beta. Pass the exam so you can become a Pillar Axiom 600 Storage Systems Implementation Specialist! Free vouchers are available for Oracle Partners! If you would like to receive a free Beta exam voucher, please send your request to [email protected] and include your name, business email address, company, and the Exam name Pillar Axiom 600 Storage System Essentials Beta exam. New Certification Available: Oracle Utilities Customer Care and Billing Oracle Utilities Customer Care and Billing 2 Essentials (1Z0-562) is a solution designed to help you meet market windows and regulatory deadlines while enjoying a low total cost of ownership and a high return on investment. Take the exam now to become an  Oracle Utilities Customer Care and Billing 2 Essentials Implementation Specialists. MEASURING YOUR SUCCESS We had 1674 Specialized Partners covering 5364 Specializations. Please note that due to OPN contract renewals at any given point in time there are valid Specialized Partners and Specializations which are temporarily not captured in the total statistics. An incremental 1961 individuals were accredited as Implementation Specialists giving an EMEA cumulative total of 9598 Implementation Specialists 26 ISVs obtained one or more Ready's, for a total of 53 Ready's Don't forget! You can submit your own press releases to Oracle! Every time you achieve specialization we'd like to support you getting the message out! Press guidelines and a submission link can be found on the OPN Portal here.

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• Taking HRMS to the Cloud to Simplify Human Resources Management

  - by HCM-Oracle

  By Anke Mogannam With human capital management (HCM) a top-of-mind issue for executives in every industry, human resources (HR) organizations are poised to have their day in the sun—proving not just their administrative worth but their strategic value as well.  To make good on that promise, however, HR must modernize. Indeed, if HR is to act as an agent of change—providing the swift reallocation of employees  and the rapid absorption of employee data required for enterprises to shift course on a dime—it must first deal with the disruptive change at its own front door. And increasingly, that means choosing the right technology and human resources management system (HRMS) for managing the entire employee lifecycle. Unfortunately, for most organizations, this task has proved easier said than done. This is because while much has been written about advances in HRMS technology, until recently, most of those advances took the form of disparate on-premises solutions designed to serve very specific purposes. Although this may have resulted in key competencies in certain areas, it also meant that processes for core HR functions like payroll and benefits were being carried out in separate systems from those used for talent management, workforce optimization, training, and so on. With no integration—and no single system of record—processes were disconnected, ease of use was impeded, user experience was diminished, and vital data was left untapped.  Today, however, that scenario has begun to change, and end-to-end cloud-based HCM solutions have moved from wished-for innovations to real-life solutions. Why, then, have HR organizations been so slow in adopting them? The answer—it would seem—is, “It’s complicated.” So complicated, in fact, that 45 percent of the respondents to PwC’s “Annual HR Technology Survey” (for 2013) reported having no formal HR software roadmap, and 40 percent stated that they “did not know” whether their organizations would be increasing their use of cloud or software as a service (SaaS) for HR.  Clearly, HR organizations need help sorting through the morass of HR software options confronting them. But just as clearly, there’s an enormous opportunity awaiting those that do. The trick will come in charting a course that allows HR to leverage existing technology while investing in the cloud-based solutions that will deliver the end-to-end processes, easy-to-understand analytics, and superior adaptability required to simplify—and add value to—every aspect of employee management. The Opportunity therefore is to cut costs, drive Innovation, and increase engagement by moving to cloud-based HCM.  Then you will benefit from one Interface, leverage many access points, and  gain at-a-glance insight across your entire workforce. With many legacy on-premises HR systems not being efficient anymore and cloud-based, integrated systems that span the range of HR functions finally reaching maturity, the time is ripe for moving core HR to the cloud. Indeed, for the first time ever there are more HRMS replacement initiatives than HRMS upgrade initiatives under way, and the majority of them involve moving to the cloud per Cedar Crestone’s 2013-2014 HRMS survey. To learn how you can launch your own cloud HCM initiative and begin using HR to power the enterprise, visit Oracle HRMS in the Cloud and Oracle’s new customer 2 cloud program. Anke Mogannam brings more than 16 years of marketing and human capital management experience in the technology industries to her role at Oracle where she is part of the Human Capital Management applications marketing team. In that role, Anke drives content marketing, messaging, go-to-market activities, integrated marketing campaigns, and field enablement. Prior to joining Oracle, Anke held several roles in communications, marketing, HCM product strategy and product management at PeopleSoft, SAP, Workday and Saba. Follow her on Twitter @amogannam

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• Antenna Aligner Part 7: Connecting the dots

  - by Chris George

  The app is basically ready, so I eagerly started to sort out creating the application entry in iTunes Connect. It's mostly intuitive actually, although I did have to create yet another icon for iTunes sized 512x512 pixels, damn lucky I did the original graphics as vector! It took me longer to write the application description than anything else, I'm so not a tech author! I didn't like the way you have to 'make up' an SKU (Stock Keeping Unit) number. I have to do some googling to find out that it really doesn't matter what it is! It should be more obvious what to do from the actual website itself. That aside, the rest of it was actually fairly straightforward. As well as the details of the application, iPhone and iPad screenshots were also required. This posed somewhat of a problem. The iPhone ones were easy (as I have one!), but I do not (yet) own an iPad . So I thought I'd leave the iPad screenshots out for now. Once the application details were sorted, I moved onto the rights and pricing. At the start of the project I had made the decision that I wouldn't charge any more than the lowest amount £0.59. I believe there is a market for this, but as my first foray into app development I didn't want to take the mick. I did realise, however, that I had built my app with a developer certificate and provisioning profile. This was fairly quickly corrected, and again Nomad made this very easy to switch over to the distribution certificate and provisioning profile. With a sense of excitement I cracked open iTunes connect and clicked the upload button ... ...slight snag... . when the Nomad project was started, Apple allowed uploads of these binaries via iTunes Connect. But this is no longer possible, the only upload path is via the Application Loader available from the Apple Developer program. This itself has one limitation, it only runs on a mac! D'OH!!!  Actually my language was somewhat more colourful when this fact came to light. After picking my laptop up off the floor and putting it back together... ok only joking, but I did nearly throw it out of frustration!... I started to consider the options; I briefly entertained the idea of buying a cheap mac from ebay... no, that defeats the whole object of what I'm doing, plus my wife wouldn't be impressed there are some guys out there in the interweb who will upload your app for a small fee...but I don't really like the idea of giving some faceless email address my apple developer login details, as well as my app binary! find some willing friend with a mac who would kindly let me use it... obviously this is the only sensible option. In the meantime, I informed the Nomad team about this slight 'issue' and they are currently investigating possible solutions...

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• Consumer Oriented Search In Oracle Endeca Information Discovery – Part 1

  - by Bob Zurek

  Information Discovery, a core capability of Oracle Endeca Information Discovery, enables business users to rapidly search, discover and navigate through a wide variety of big data including structured, unstructured and semi-structured data. One of the key capabilities, among many, that differentiate our solution from others in the Information Discovery market is our deep support for search across this growing amount of varied big data. Our method and approach is very different than classic simple keyword search that is found in may information discovery solutions. In this first part of a series on the topic of search, I will walk you through many of the key capabilities that go beyond the simple search box that you might experience in products where search was clearly an afterthought or attempt to catch up to our core capabilities in this area. Lets explore. The core data management solution of Oracle Endeca Information Discovery is the Endeca Server, a hybrid search-analytical database that his highly scalable and column-oriented in nature. We will talk in more technical detail about the capabilities of the Endeca Server in future blog posts as this post is intended to give you a feel for the deep search capabilities that are an integral part of the Endeca Server. The Endeca Server provides best-of-breed search features aw well as a new class of features that are the first to be designed around the requirement to bridge structured, semi-structured and unstructured big data. Some of the key features of search include type a heads, automatic alphanumeric spell corrections, positional search, Booleans, wildcarding, natural language, and category search and query classification dialogs. This is just a subset of the advanced search capabilities found in Oracle Endeca Information Discovery. Search is an important feature that makes it possible for business users to explore on the diverse data sets the Endeca Server can hold at any one time. The search capabilities in the Endeca server differ from other Information Discovery products with simple “search boxes” in the following ways: The Endeca Server Supports Exploratory Search.  Enterprise data frequently requires the user to explore content through an ad hoc dialog, with guidance that helps them succeed. This has implications for how to design search features. Traditional search doesn’t assume a dialog, and so it uses relevance ranking to get its best guess to the top of the results list. It calculates many relevance factors for each query, like word frequency, distance, and meaning, and then reduces those many factors to a single score based on a proprietary “black box” formula. But how can a business users, searching, act on the information that the document is say only 38.1% relevant? In contrast, exploratory search gives users the opportunity to clarify what is relevant to them through refinements and summaries. This approach has received consumer endorsement through popular ecommerce sites where guided navigation across a broad range of products has helped consumers better discover choices that meet their, sometimes undetermined requirements. This same model exists in Oracle Endeca Information Discovery. In fact, the Endeca Server powers many of the most popular e-commerce sites in the world. The Endeca Server Supports Cascading Relevance. Traditional approaches of search reduce many relevance weights to a single score. This means that if a result with a good title match gets a similar score to one with an exact phrase match, they’ll appear next to each other in a list. But a user can’t deduce from their score why each got it’s ranking, even though that information could be valuable. Oracle Endeca Information Discovery takes a different approach. The Endeca Server stratifies results by a primary relevance strategy, and then breaks ties within a strata by ordering them with a secondary strategy, and so on. Application managers get the explicit means to compose these strategies based on their knowledge of their own domain. This approach gives both business users and managers a deterministic way to set and understand relevance. Now that you have an understanding of two of the core search capabilities in Oracle Endeca Information Discovery, our next blog post on this topic will discuss more advanced features including set search, second-order relevance as well as an understanding of faceted search mechanisms that include queries and filters.  

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• Impressions and Reactions from Alliance 2012

  - by user739873

  Alliance 2012 has come to a conclusion.  What strikes me about every Alliance conference is the amazing amount of collaboration and cooperation I see across higher education in the sharing of best practices around the entire Oracle PeopleSoft software suite, not just the student information system (Oracle’s PeopleSoft Campus Solutions).  In addition to the vibrant U.S. organization, it's gratifying to see the growth in the international attendance again this year, with an EMEA HEUG organizing to complement the existing groups in the Netherlands, South Africa, and the U.K.  Their first meeting is planned for London in October, and I suspect they'll be surprised at the amount of interest and attendance. In my discussions with higher education IT and functional leadership at Alliance there were a number of instances where concern was expressed about Oracle's commitment to higher education as an industry, primarily because of a lack of perceived innovation in the applications that Oracle develops for this market. Here I think perception and reality are far apart, and I'd like to explain why I believe this to be true. First let me start with what I think drives this perception. Predominately it's in two areas. The first area is the user interface, both for students and faculty that interact with the system as "customers", and for those employees of the institution (faculty, staff, and sometimes students as well) that use the system in some kind of administrative role. Because the UI hasn't changed all that much from the PeopleSoft days, individuals perceive this as a dead product with little innovation and therefore Oracle isn't investing. The second area is around the integration of the higher education suite of applications (PeopleSoft Campus Solutions) and the rest of the Oracle software assets. Whether grown organically or acquired, there is an impressive array of middleware and other software products that could be leveraged much more significantly by the higher education applications than is currently the case today. This is also perceived as lack of investment. Let me address these two points.  First the UI.  More is being done here than ever before, and the PAG and other groups where this was discussed at Alliance 2012 were more numerous than I've seen in any past meeting. Whether it's Oracle development leveraging web services or some extremely early but very promising work leveraging the recent Endeca acquisition (see some cool examples here) there are a lot of resources aimed at this issue.  There are also some amazing prototypes being developed by our UX (user experience team) that will eventually make their way into the higher education applications realm - they had an impressive setup at Alliance.  Hopefully many of you that attended found this group. If not, the senior leader for that team Jeremy Ashley will be a significant contributor of content to our summer Industry Strategy Council meeting in Washington in June. In the area of integration with other elements of the Oracle stack, this is also an area of focus for the company and my team.  We're making this a priority especially in the areas of identity management and security, leveraging WebCenter more effectively for content, imaging, and mobility, and driving towards the ultimate objective of WebLogic Suite as our platform for SOA, links to learning management systems (SAIP), and content. There is also much work around business intelligence centering on OBI applications. But at the end of the day we get enormous value from the HEUG (higher education user group) and the various subgroups formed as a part of this community that help us align and prioritize our investments, whether it's around better integration with other Oracle products or integration with partner offerings.  It's one of the healthiest, mutually beneficial relationships between customers and an Education IT concern that exists on the globe. And I can't avoid mentioning that this kind of relationship between higher education and the corporate IT community that can truly address the problems of efficiency and effectiveness, institutional excellence (which starts with IT) and student success.  It's not (in my opinion) going to be solved through community source - cost and complexity only increase in that model and in the end higher education doesn't ultimately focus on core competencies: educating, developing, and researching.  While I agree with some of what Michael A. McRobbie wrote in his EDUCAUSE Review article (Information Technology: A View from Both Sides of the President’s Desk), I take strong issue with his assertion that the "the IT marketplace is just the opposite of long-term stability...."  Sure there has been healthy, creative destruction in the past 2-3 decades, but this has had the effect of, in the aggregate, benefiting education with greater efficiency, more innovation and increased stability as larger, more financially secure firms acquire and develop integrated solutions. Cole

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• What Color is your Jetpack ?

  - by JoshReuben

  I’m a programmer, Im approaching 40, and I’m fairly decent at my job – I’ll keep doing what I’m doing for as long as they let me!   So what are your career options if you know how to code? A Programmer could be ..   An Algorithm developer Pros Interesting High barriers of entry, potential for startup competitive factor Cons Do you have the skill, qualifications? What are working conditions n this mystery niche ? micro-focus An Academic Pros Low pressure Job security – or is this an illusion ? Cons Low Pay Need a PhD A Software Architect Pros: strategic, rather than tactical Setting technology platform and high level vision You say how it should work, others have to figure out why its not working the way its supposed to ! broad view – you are paid to learn (how do you con people into paying for you to learn ??) Cons: Glorified developer – more often than not! competitive – everyone wants to do it ! loose touch with underlying tech in tough times, first guy to get the axe ! A Software Engineer Pros: interesting, always more to learn fun I can do it Fallback Cons: Nothing new under the sun – been there, done that Dealing with poor requirements, deadlines, other peoples code, overtime C#, XAML, Web - Low barriers of entry –> à race to the bottom A Team leader Pros: Setting code standards and proposing technology choices Cons: Glorified developer – more often than not! Inspecting other peoples code and debugging the problems they cannot fix Dealing with mugbies and prima donas Responsible for QA of others A Project Manager Pros No need for debugging other peoples code Cons Low barrier of entry High pressure Responsible for QA of others Loosing touch with technology A lot of bullshit meetings Have to be an asshole A Product Manager Pros No need for debugging other peoples code Learning new skillset of sales and marketing Cons Travel (I'm a family man) May need to know the bs details of an uninteresting product things I want to work with: AI, algorithms, Numerical Computing, Mathematica, C++ AMP – unfortunately, the work here is few & far between. VS & TFS Extensibility, DSLs (Workflow , Lightswitch), Code Generation – one day, code will write code ! Unity3D, WebGL – fun, fun, fun ! Modern Web – Knockout, SignalR, MVC, Node.Js ??? (tentative – I'll wait until things stabilize as this area is undergoing a pre-Cambrian explosion) Things I don’t want to work with: (but will if I'm asked to !) C# – same old, same old – not learning anything new here Old code – blech ! Environment with code & fix mentality , ad hoc requirements, excessive overtime Pc support, System administration – even after 20 years, people still ask you to do this sometimes ! debugging – my skills are just not there yet Oracle Old tech: VB 6, XSLT, WinForms, Net 3.51 or less Old style Web dev Information Systems: ASP.NET webforms, Reporting services / crystal reports, SQL Server CRUD with manual data layer, XAML MVVM – variations of the same concept, ad nauseaum. Low barriers of entry –> race to the bottom.  Metro – an elegant API coupled to a horrendous UX – I'll wait for market penetration viability before investing further in this.   Conclusion So if you are in a slump, take heart: Programming is a great career choice compared to every other job !

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• Taking the Plunge - or Dipping Your Toe - into the Fluffy IAM Cloud by Paul Dhanjal (Simeio Solutions)

  - by Greg Jensen

  In our last three posts, we’ve examined the revolution that’s occurring today in identity and access management (IAM). We looked at the business drivers behind the growth of cloud-based IAM, the shortcomings of the old, last-century IAM models, and the new opportunities that federation, identity hubs and other new cloud capabilities can provide by changing the way you interact with everyone who does business with you. In this, our final post in the series, we’ll cover the key things you, the enterprise architect, should keep in mind when considering moving IAM to the cloud. Invariably, what starts the consideration process is a burning business need: a compliance requirement, security vulnerability or belt-tightening edict. Many on the business side view IAM as the “silver bullet” – and for good reason. You can almost always devise a solution using some aspect of IAM. The most critical question to ask first when using IAM to address the business need is, simply: is my solution complete? Typically, “business” is not focused on the big picture. Understandably, they’re focused instead on the need at hand: Can we be HIPAA compliant in 6 months? Can we tighten our new hire, employee transfer and termination processes? What can we do to prevent another password breach? Can we reduce our service center costs by the end of next quarter? The business may not be focused on the complete set of services offered by IAM but rather a single aspect or two. But it is the job – indeed the duty – of the enterprise architect to ensure that all aspects are being met. It’s like remodeling a house but failing to consider the impact on the foundation, the furnace or the zoning or setback requirements. While the homeowners may not be thinking of such things, the architect, of course, must. At Simeio Solutions, the way we ensure that all aspects are being taken into account – to expose any gaps or weaknesses – is to assess our client’s IAM capabilities against a five-step maturity model ranging from “ad hoc” to “optimized.” The model we use is similar to Capability Maturity Model Integration (CMMI) developed by the Software Engineering Institute (SEI) at Carnegie Mellon University. It’s based upon some simple criteria, which can provide a visual representation of how well our clients fair when evaluated against four core categories: ·         Program Governance ·         Access Management (e.g., Single Sign-On) ·         Identity and Access Governance (e.g., Identity Intelligence) ·         Enterprise Security (e.g., DLP and SIEM) Often our clients believe they have a solution with all the bases covered, but the model exposes the gaps or weaknesses. The gaps are ideal opportunities for the cloud to enter into the conversation. The complete process is straightforward: 1.    Look at the big picture, not just the immediate need – what is our roadmap and how does this solution fit? 2.    Determine where you stand with respect to the four core areas – what are the gaps? 3.    Decide how to cover the gaps – what role can the cloud play? Returning to our home remodeling analogy, at some point, if gaps or weaknesses are discovered when evaluating the complete impact of the proposed remodel – if the existing foundation wouldn’t support the new addition, for example – the owners need to decide if it’s time to move to a new house instead of trying to remodel the old one. However, with IAM it’s not an either-or proposition – i.e., either move to the cloud or fix the existing infrastructure. It’s possible to use new cloud technologies just to cover the gaps. Many of our clients start their migration to the cloud this way, dipping in their toe instead of taking the plunge all at once. Because our cloud services offering is based on the Oracle Identity and Access Management Suite, we can offer a tremendous amount of flexibility in this regard. The Oracle platform is not a collection of point solutions, but rather a complete, integrated, best-of-breed suite. Yet it’s not an all-or-nothing proposition. You can choose just the features and capabilities you need using a pay-as-you-go model, incrementally turning on and off services as needed. Better still, all the other capabilities are there, at the ready, whenever you need them. Spooling up these cloud-only services takes just a fraction of the time it would take a typical organization to deploy internally. SLAs in the cloud may be higher than on premise, too. And by using a suite of software that’s complete and integrated, you can dramatically lower cost and complexity. If your in-house solution cannot be migrated to the cloud, you might consider using hardware appliances such as Simeio’s Cloud Interceptor to extend your enterprise out into the network. You might also consider using Expert Managed Services. Cost is usually the key factor – not just development costs but also operational sustainment costs. Talent or resourcing issues often come into play when thinking about sustaining a program. Expert Managed Services such as those we offer at Simeio can address those concerns head on. In a cloud offering, identity and access services lend to the new paradigms described in my previous posts. Most importantly, it allows us all to focus on what we're meant to do – provide value, lower costs and increase security to our respective organizations. It’s that magic “silver bullet” that business knew you had all along. If you’d like to talk more, you can find us at simeiosolutions.com.

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• Four Easy Ways to Save a Rocky CRM Relationship

  - by Divya Malik

   Today, I am pleased to introduce our guest blogger Luke Christianson. Luke is  an Application Sales rep based out of Minneapolis, MN.  You can find him on LinkedIn and follow him on Twitter. In any relationship, sooner or later, the excitement fades away.  The honeymoon period gives way to the old routines you had, before you committed to each other and you eventually begin doing things apart from one another.  I’m not talking about a marriage…  Well, I guess I am.Commitment to a CRM tool and building a deep and lasting relationship is not much different than the basics of a traditional love story.  After your controlled CRM pilot program, and maybe the National Sales Meeting where you couldn’t escape those three wonderful letters, CRM, you will soon find that if you haven’t designed an environment where it’s going to enable your reps to make more money, the relationship is doomed.   . If you’re currently in a dysfunctional CRM relationship, here are 4 simple tips to re-engaging users and getting that spark back. Shadow a Sales Rep:   Chances are you can find out exactly what is preventing your sales reps from using the application by simply watching how they go about their day.  Sales reps are driven by money, not by additional administrative duties.  Your system needs to be setup so that they can get the information they need quickly, facilitate making key updates and run their business out of one easy-to-use application.  Increase your sales team’s productivity by 5% automatically:    Cancel the weekly forecast calls with your reps and require them update their opportunities in CRM.  Something else that I’ve seen work extremely well, is when you do Monthly or Quarterly reviews, do not let your sales reps bring anything into the room with them; no spreadsheets, notebooks, or computers.  Everything they need to tell you should be able to be put into CRM and fully accessible by the Sales Manager at any time.  Tool time:      Make sure the tools that you have selected meet both your short-term goals and your long term goals.   You need tools that can adapt like your business does.  You probably can’t wait two months for an update to a picklist value or for the addition of a simple workflow rule.  Do you feel the tools that are in place can create the experience you want for your users? and finally, if all else fails... Keep It Simple, Stupid:     Do you really need to require 15 fields to create an Opportunity?  Do you need to clutter the interface with different reports that don’t add daily value?  Most CRM systems on the market today are flexible enough today that your admin could clean up most of the unnecessary interface ‘noise’ in a few hours.  If they're not, see #3. Every strong relationship can be tedious at times, you’ll fight and eventually make amends, you may even threaten to upgrade to a newer model…  But be patient and think about what you want to achieve and you’ll find a partner for life.

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• Get Fanatical About Your Followers

  - by Mike Stiles

  In the fourth of our series of discussions with Aberdeen’s Trip Kucera, we touch on what fans of your brand have come to expect in exchange for their fandom. Spotlight: Around the Oracle Social office, we live for football. So when we think of a true “fan” of a brand, something on the level of a football fan is what comes to mind. But are brands trying to invest fans on that same level? Trip: Yeah, if you’re a football fan, this is definitely your time of year. And if you’ve been to any NFL games recently, especially if you hadn’t been for a few years previously, you may have noticed that from the cup holders to in-stadium Wi-Fi, there’s an increasing emphasis being placed on “fan-focused” accommodations. That’s what they’re known as in the stadium business. Spotlight: How are brands doing in that fan-focused arena? Trip: Remember fan is short for “fanatical.” Brands can definitely learn from the way teams have become fanatical about their fans, or in the social media world, their followers. Many companies consider a segment of their addressable social audience as true fans; I’ve even heard the term “super-fans” used. So just as fans know and can tell you nearly everything about their favorite team, our research shows that there’s a lot value from getting to know your social audience—your followers—at a deeper level. Spotlight: So did your research show there’s a lot to be gained by making fandom a two-way street? Trip: Aberdeen’s new social relationship management research suggests that companies should develop capabilities to better analyze their social audience at a more granular level. Countless “ripped from the headlines” examples, from “United Breaks Guitars” to the most recent British Airways social fiasco we talked about a few weeks ago show how social can magnify the impact of a single customer voice. Spotlight: So how do the companies who are executing social most successfully do that? Trip: Leaders, which are the top-performing companies in Aberdeen’s study, are showing the value of identifying and categorizing your social audience. You should certainly treat every customer as if they have 10,000 followers, because they just might, but you can also proactively engage with high-value customer and high-value influencers. Getting back to the football analogy, it’s like how teams strive to give every guest a great experience, but they really roll out the red carpet for those season ticket and luxury box holders. Spotlight: I’m not allowed in luxury boxes, so you’ll have to tell me what that’s like. But what is the brand equivalent of rolling out the red carpet? Trip: Leaders are nearly three times more likely than Followers to have a process in place that identifies key social influencers for engagement, and more than twice as likely to identify customer advocates for social outreach. This is the kind of knowledge that gives companies the ability to better target social messaging and promotions like we talked about in our last discussion, as well as a basis for understanding how to measure the impact of their social media programs. I’ll give you an example. I hosted an event at one of my favorite restaurants recently. I had mentioned them in a Tweet several weeks before the event, and on the day of the event, they Tweeted out that they were looking forward to seeing me that evening for the event. It’s a small thing, but it had a big impact and I’d certainly go back as a result. Spotlight: So what specifically can brands use and look at to determine where their potential super-fans are? Trip: Social graph analysis, which looks at both the demographic/psychographic trends as well as the behavioral connections, can surface important brand value. Aberdeen’s PR and Brand Management research indicated that top-performing companies are more than three times more likely than Followers to both determine demographic trends through social listening (44% vs. 13%), and to identify meaningful customer segments through social (44% vs. 12%). This kind of brand-level insight can complement and enrich traditional market research. But perhaps even more importantly, it can serve as an early warning system for customer experience failures. @mikestilesPhoto: freedigitalphotos.net

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• ARTS Reference Model for Retail

  - by Sanjeev Sharma

  Consider a hypothetical scenario where you have been tasked to set up retail operations for a electronic goods or daily consumables or a luxury brand etc. It is very likely you will be faced with the following questions: What are the essential business capabilities that you must have in place?  What are the essential business activities under-pinning each of the business capabilities, identified in Step 1? What are the set of steps that you need to perform to execute each of the business activities, identified in Step 2? Answers to the above will drive your investments in software and hardware to enable the core retail operations. More importantly, the choices you make in responding to the above questions will several implications in the short-run and in the long-run. In the short-term, you will incur the time and cost of defining your technology requirements, procuring the software/hardware components and getting them up and running. In the long-term, as you grow in operations organically or through M&A, partnerships and franchiser business models  you will invariably need to make more technology investments to manage the greater complexity (scale and scope) of business operations.  "As new software applications, such as time & attendance, labor scheduling, and POS transactions, just to mention a few, are introduced into the store environment, it takes a disproportionate amount of time and effort to integrate them with existing store applications. These integration projects can add up to 50 percent to the time needed to implement a new software application and contribute significantly to the cost of the overall project, particularly if a systems integrator is called in. This has been the reality that all retailers have had to live with over the last two decades. The effect of the environment has not only been to increase costs, but also to limit retailers' ability to implement change and the speed with which they can do so." (excerpt taken from here) Now, one would think a lot of retailers would have already gone through the pain of finding answers to these questions, so why re-invent the wheel? Precisely so, a major effort began almost 17 years ago in the retail industry to make it less expensive and less difficult to deploy new technology in stores and at the retail enterprise level. This effort is called the Association for Retail Technology Standards (ARTS). Without standards such as those defined by ARTS, you would very likely end up experiencing the following: Increased Time and Cost due to resource wastage arising from re-inventing the wheel i.e. re-creating vanilla processes from scratch, and incurring, otherwise avoidable, mistakes and errors by ignoring experience of others Sub-optimal Process Efficiency due to narrow, isolated view of processes thereby ignoring process inter-dependencies i.e. optimizing parts but not the whole, and resulting in lack of transparency and inter-departmental finger-pointing Embracing ARTS standards as a blue-print for establishing or managing or streamlining your retail operations can benefit you in the following ways: Improved Time-to-Market from parity with industry best-practice processes e.g. ARTS, thus avoiding “reinventing the wheel” for common retail processes and focusing more on customizing processes for differentiations, and lowering integration complexity and risk with a standardized vocabulary for exchange between internal and external i.e. partner systems Lower Operating Costs by embracing the ARTS enterprise-wide process reference model for developing and streamlining retail operations holistically instead of a narrow, silo-ed view, and  procuring IT systems in compliance with ARTS thus avoiding IT budget marginalization While parity with industry standards such as ARTS business process model by itself does not create a differentiation, it does however provide a higher starting point for bridging the strategy-execution gap in setting up and improving retail operations.

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• Oracle Cloud Applications: The Right Ingredients Baked In

  - by yaldahhakim

  v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} Oracle Cloud Applications: The Right Ingredients Baked In Eggs, flour, milk, and sugar. The magic happens when you mix these ingredients together. The same goes for the hottest technologies fast changing how IT impacts our organizations today: cloud, social, mobile, and big data. By themselves they’re pretty good; combining them with a great recipe is what unlocks real transformation power. Choosing the right cloud can be very similar to choosing the right cake. First consider comparing the core ingredients that go into baking a cake and the core design principles in building a cloud-based application. For instance, if flour is the base ingredient of a cake, then rich functionality that spans complete business processes is the base of an enterprise-grade cloud. Cloud computing is more than just consuming an "application as service", and having someone else manage it for you. Rather, the value of cloud is about making your business more agile in the marketplace, and shortening the time it takes to deliver and adopt new innovation. It’s also about improving not only the efficiency at which we communicate but the actual quality of the information shared as well. Data from different systems, like ingredients in a cake, must also be blended together effectively and evaluated through a consolidated lens. When this doesn’t happen, for instance when data in your sales cloud doesn't seamlessly connect with your order management and other “back office” applications, the speed and quality of information can decrease drastically. It’s like mixing ingredients in a strainer with a straw – you just can’t bring it all together without losing something. Mixing ingredients is similar to bringing clouds together, and co-existing cloud applications with traditional on premise applications. This is where a shared services  platform built on open standards and Service Oriented Architecture (SOA) is critical. It’s essentially a cloud recipe that calls for not only great ingredients, but also ingredients you can get locally or most likely already have in your kitchen (or IT shop.) Open standards is the best way to deliver a cost effective, durable application integration strategy – regardless of where your apps are deployed. It’s also the best way to build your own cloud applications, or extend the ones you consume from a third party. Just like using standard ingredients and tools you already have in your kitchen, a standards based cloud enables your IT resources to ensure a cloud works easily with other systems. Your IT staff can also make changes using tools they are already familiar with. Or even more ideal, enable business users to actually tailor their experience without having to call upon IT for help at all. This frees IT resources to focus more on developing new innovative services for the organization vs. run and maintain. Carrying the cake analogy forward, you need to add all the ingredients in before you bake it. The same is true with a modern cloud. To harness the full power of cloud, you can’t leave out some of the most important ingredients and just layer them on top later. This is what a lot of our niche competitors have done when it comes to social, mobile, big data and analytics, and other key technologies impacting the way we do business. The transformational power of these technology trends comes from having a strategy from the get-go that combines them into a winning recipe, and delivers them in a unified way. In looking at ways Oracle’s cloud is different from other clouds – not only is breadth of functionality rich across functional pillars like CRM, HCM, ERP, etc. but it embeds social, mobile, and rich intelligence capabilities where they make the most sense across business processes. This strategy enables the Oracle Cloud to uniquely deliver on all three of these dimensions to help our customers unlock the full power of these transformational technologies.

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