Dotted subdomain name or new domain?
- by Catalin Ilinca
I have a company website hosted at www.BRAND.com (where BRAND is a generic name).
The company want to develop a "micro website" for one of their campaigns, named "Inspired By BRAND".
I have two directions:
inspired.by.BRAND.com - which I personally don't like too much. I don't know why but I don't recall any web address similar to this one subdomain.subdomain.domain.com.
inspired.BRAND.com - which I this is best suited for it. Fewer dots and similar to "more friendly" addresses subdomain.domain.com.
Any hints, guidelines, any thoughts is well appreciated.
Thanks in advance