How does Google Analytics aggregate the Count of Visits (Frequency & Recency Report)?
- by Brian Dant
Here's my simple understanding of Count of Visits:
Each person that comes to my site gets one "count" for each visit. They are put into a bucket of people with the same number of total counts -- if you visit twice, you are in the two bucket, if you visit six times, you are in the six bucket. From there, a report (Frequency & Recency) makes a…