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• Oracle Database Upcoming Event dates to know

  - by mandy.ho

  February may be a short month, but it's not short of exciting Oracle events. From information packed "Real Performance Days" to participation in one of the biggest IT Security events - look out for Oracle Database and let us know if you are there with us! Feb 13-18, 2011 - Las Vegas, NV TDWI World Conference Series Join Oracle in highlighting Exadata x2-2 and x2-8, along with Oracle Business Intelligence, Enterprise Performance management and Data Warehousing solutions. Oracle will be presenting a workshop - Oracle Data Integration: Best-of-Breed Solutions for the Enterprise Wednesday, February 16, 2011 7p.m - 9p.m Glen Goodrich, Director of Product Management Christophe Dupupet, Director of Product Management, Data Integration http://events.tdwi.org/events/las-vegas-world-conference-2011/sessions/session-list.aspx Feb 14-17, 2011 - Barcelona, Spain Mobile World Congress MWC is an event where Oracle showcases the near complete breadth and depth of value that our Communications Industry strategy and Hardware and Software Solutions can deliver. Oracle supports Communications Service Providers today and delivers platforms and flexibility primed for the future. Oracle will have a two story Pavilion, along with an Oracle Java and Embedded Solutions Center - App Planet. The Exhibition times are Monday, 14th February 09.00 - 19.00 Tuesday, 15th February 09.00 - 19.00 Wednesday, 16th February 09.00 - 19.00 Thursday, 17th February 09.00 - 16.00 Have questions? Meet with Oracle Sales representatives at the Oracle Café. Open every day from 9am to 17:00pm. http://eventreg.oracle.com/webapps/events/ns/EventsDetail.jsp?p_eventId=109912&src=6973382&src=6973382&Act=4 Feb 14-18, 2011 - San Francisco, CA RSA Conference As the world's most complete, open, integrated business software and hardware systems provider, Oracle can uniquely safeguard your information throughout its entire lifecycle. Learn more by attending these sessions: Cloud Computing: A Brave New World for Security and Privacy (CLD-201) Wednesday, February 16 at 8:30 a.m. Databases Under Attack - Securing Heterogeneous Database Infrastructures (DAS-301) Thursday, February 17, 2011 at 8:30 a.m. Seven Steps to Protecting Databases (DAS-402) Friday, February 18 at 10:10 a.m. RSA Conference Attendees will also have the opportunity to meet with Oracle Security Solution experts, see live product demos and more by visiting booth # 1559. Hours: Monday, February 14, 6:00 p.m. - 8:00 p.m., Tuesday, February 15, 11:00 a.m. - 6:00 p.m. and 4:30 p.m. - 6:00p.m., Wednesday, February 16, 11:00 a.m. - 6:00 p.m., and Thursday, February 17, 11:00 a.m. - 3:00 p.m. http://eventreg.oracle.com/webapps/events/ns/EventsDetail.jsp?p_eventId=127657&src=6967733&src=6967733&Act=12 Feb 21-25, 2011 - Various Locations IOUG Presents - A Day of Real World Performance with Tom Kyte, Andrew Holdsworth and Graham Wood These Oracle experts will debate, discuss and delineate the best practices for designing hardware architectures, deploying Oracle databases, and developing applications that deliver the fastest possible performance for your business.Topics are covered in a conversational format - with all three chiming in where appropriate. Each presenter has their own screen projector to demonstrate their individual points to the participants. Customers will have the opportunity to get their specific performance/tuning questions answered and learn how to balance all the different environmental requirements for their applications to improve performance. Register today for the following dates and locations • February 21 in San Diego, CA • February 22 in Los Angeles, CA • February 23 in Seattle, WA • February 25 in Phoenix, AZ http://www.ioug.org/tabid/194/Default.aspx Feb 8-24 - Various Oracle Enterprise Cloud Summit This series of full-day events with cloud experts, sharing real-world best practices, reference architectures and more continues during the month of February. Attend the Oracle Enterprise Cloud Summit to learn how to: • Build a state-of-the-art cloud architecture • Leverage your existing IT investments • Optimize your IT management processes Whether you are considering a move to cloud computing or have already adopted a cloud model, this event offers you the insights you need to take full advantage of cloud computing. Check below to see if the event is coming to a city near you. http://www.oracle.com/us/corporate/events/cloud-events-214342.html

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• Have Your Cake and Eat it Too: Industry Best Practices + Flexibility

  - by Oracle Accelerate for Midsize Companies

  By Richard Garraputa, VP of Sales & Marketing, brij Richard joined brij in 1996 after graduating from the University of North Carolina at Greensboro with degrees in Information Systems and Accounting. He directs brij’s overall strategies of both the business development and marketing departments. Companies looking for new ERP systems spend so much time comparing features and functions of software products but too often short change the value of their own processes.  Company managers I meet often claim that they are implementing a new ERP system so they can perform better and faster.  When asked how, the answer is often “by implementing best practices”.  But the term ‘best practices’ is frequently used to mean ‘doing things the way everyone else does them’ rather than a starting point or benchmark to build upon by adding your own value. Of course, implementing standardized processes across an enterprise is an important step in improving operational efficiencies.  But not all companies are alike.  Do you ever tell your customers “We are just like our competition and have no competitive differentiation”?  Probably not.  So why should the implementation of your business processes be just like your competitor’s?  Even within the same industry, companies differentiate themselves by leveraging their unique expertise and approach to business.  These unique aspects—the competitive differentiators that companies use to thrive in a crowded marketplace—can and should be supported by the implementation of business systems like ERP. Modern ERP systems like Oracle’s JD Edwards EnterpriseOne have a broad and deep functional footprint designed to integrate a company’s core operations.  But how can a company take advantage of this footprint without blowing up their implementation budget?  Some ERP vendors claim to solve this challenge by stating that their systems come pre-configured with ‘best practices’.  Too often what they are really saying is that you will have to abandon your key operational differentiators to fit a vendor’s template for your business—or extend your implementation and postpone the realization of any benefits. Thankfully for midsize companies, there is an alternative to the undesirable options of extended implementation projects or abandoning their competitive differentiators.  Oracle Accelerate Solutions speed the time it takes to implement JD Edwards EnterpriseOne solution based on your unique business characteristics, getting your new ERP system up and running faster without forcing your business to fit a cookie-cutter solution. We’ve been a JD Edwards implementation partner since 1986 and we now leverage Oracle Business Accelerators—cloud based rapid implementation tools built and maintained by Oracle. Oracle Business Accelerators deliver the benefits of embedded industry best practices without forcing every customer in to one set of processes like many template or “clone and go” approaches do. You retain the ability to reconfigure your applications—without customization—as your business changes. Wielded by Oracle partners with industry-specific domain expertise, Oracle Accelerate Solution implementations powered by Oracle Business Accelerators help automate the application configuration to fit your business better, faster. For example, on a recent project at a manufacturing company, the project manager told me that Oracle Business Accelerators helped get them to Conference Room Pilot 20% faster than with a traditional approach. Time savings equal cost savings. And if ‘better and faster’ is your goal for your business performance, shouldn’t it be the goal for your ERP implementation as well? Established in 1986, brij has been dedicated solely to helping its customers implement Oracle’s JD Edwards solutions and to maximize the value of those customers’ IT investments. They are a Gold level member in Oracle PartnerNetwork and an Oracle Accelerate Solution provider.

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• Oracle is #1 in Life Sciences!

  - by Michael Snow

  Guest post today by: John Klinke, Senior Principal Product Manager, Oracle WebCenter Content 12.00 Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-fareast-font-family:Calibri; mso-bidi-font-family:"Times New Roman";} Based on the announcement last week at EMC World about Documentum for Life Sciences, it looks like EMC is starting to have regrets about pulling out of the life sciences space over the last few years. Certainly their content management customers and partners in life sciences have noticed their retreat. Many of them are now talking to us about WebCenter Content since they’ve seen the writing on the wall regarding Documentum’s decline, including falling revenue, shrinking investment, departure of key executives, and EMC’s auditing of existing customers. While EMC has been neglecting the life sciences industry over the last few years, Oracle has been increasing its investment and commitment by providing best-of-breed solutions to enable pharmaceutical, medical device, biotech and CRO companies to improve productivity and drive innovation. As a result, according to IDC Health Insights, Oracle is #1 in life sciences. From research and development through clinical development and manufacturing to sales and marketing, Oracle provides the solutions that life sciences companies depend on to accelerate R&D, expedite clinical trials, and speed time to market. Specifically for Oracle WebCenter, our life sciences business is booming thanks to our comprehensive offerings led by Oracle WebCenter Content, our 21 CFR Part 11 compliant enterprise content management platform. Unlike Documentum, WebCenter Content is all about keeping the cost of ownership low - through simplicity, flexibility, and out-of-the-box integrations. WebCenter Content is a single, comprehensive ECM platform that can handle all your content management needs, from controlled documents to digital asset management, records management and document imaging and capture. And it is much more flexible, letting you do configuration changes instead of customizations to meet your business needs. It also saves you money by being pre-integrated with the rest of the Oracle Fusion Middleware technology stack and with leading enterprise applications like Siebel (including Siebel CTMS), Primavera, E-Business Suite, JD Edwards and PeopleSoft. So if you think EMC’s announcement last week was too little and too late, I’m happy to report that Oracle is here to help. Back in October, we announced our Move Off Documentum offer, which provides a 100% trade-in credit for your Documentum licenses when you purchase Oracle WebCenter, and the good news is, this offer is still available for a limited time. So stop maintaining Documentum and start innovating with Oracle WebCenter. For more details see www.oracle.com/moveoff/documentum.

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• WebCenter Innovation Award Winners

  - by Michael Snow

  Of course, here on our WebCenter blog – we’d like to highlight and brag about our great WebCenter winners. The 2012 WebCenter Innovation Award Winners University of Louisville Location: Louisville, KY, USA Industry: Higher Education Fusion Middleware Products: WebCenter Portal, WebCenter Content, JDeveloper, WebLogic, Oracle BI, Oracle IdM University of Louisville is a state supported research university Statewide Informatics Network to improve public health The University of Louisville has implemented WebCenter as part of the LOUI (Louisville Informatics Institute) Initiative, a Statewide Informatics Network, which will improve public healthcare and lower cost through the use of novel technology and next generation analytics, decision support and innovative outcomes-based payment systems. ---------- News Limited Country/Region: Australia Industry: News/Media FMW Products: WebCenter Sites Single platform running websites for 50% of Australia's newspapers News Corp is running half of Australia's newspaper websites on this shared platform powered by Oracle WebCenter Sites and have overtaken their nearest competitors and are now leading in terms of monthly page impressions. At peak they have over 250 editors on the system publishing in real-time.Sites include: www.newsspace.com.au, www.news.com.au, www.theaustralian.com.au and many others ------ Life Technologies Corp. Country/Region: Carlsbad, CA, USAIndustry: Life SciencesFMW Products: WebCenter Portal, SOA Suite Life Technologies Corp. is a global biotechnology tools company dedicated to improving the human condition with innovative life science products. They were awarded an innovation award for their solution utilizing WebCenter Portal for remotely monitoring & repairing biotech instruments. They deployed WebCenter as a portal that accesses Life Technologies cloud based service monitoring system where all customer deployed instruments can be remotely monitored and proactively repaired.  The portal provides alerts from these cloud based monitoring services directly to the customer and to Life Technologies Field Engineers.  The Portal provides insight into the instruments and services customers purchased for the purpose of analyzing and anticipating future customer needs and creating targeted sales and service programs. ----- China Mobile Jiangsu China Mobile Jiangsu is one of the biggest subsidiaries of China Mobile. It has over 25,000 employees and 40 million mobile subscribers. Country/Region: Jiangsu, China Industry: Telecommunications FMW Products: WebCenter Portal, WebCenter Content, JDeveloper, SOA Suite, IdM They were awarded an Innovation Award for their new employee platform powered by WebCenter Portal is designed to serve their 25,000+ employees and help them drive collaboration & productivity. JSMCC (Chian Mobile Jiangsu) Employee Enterprise Portal and Collaboration Platform. It is one of the China Mobile’s most important IT innovation projects. The new platform is designed to serve for JSMCC’s 25000+ employees and to help them improve the working efficiency, changing their traditional working mode to social ways, encouraging employees on business collaboration and innovation. The solution is built on top of Oracle WebCenter Portal Framework and WebCenter Spaces while also leveraging Weblogic Server, UCM, OID, OAM, SES, IRM and Oracle Database 11g. By providing rich collaboration services, knowledge management services, sensitive document protection services, unified user identity management services, unified information search services and personalized information integration capabilities, the working efficiency of JSMCC employees has been greatly improved. Main Functionality : Information portal, office automation integration, personal space, group space, team collaboration with web2.0 services, unified search engine for multiple data sources, document management and protection. SSO for multiple platforms. -------- LADWP – Los Angeles Department for Water and Power Los Angeles Department of Water and Power (LADWP) is the largest public utility company in United States with over 1.6 Million customers. LADWP provides water and power for millions of residential & commercial customers in Southern California. LADWP also bills most of these customers for sanitation services provided by another city department. Country/Region: US – Los Angeles, CA Industry: Public Utility FMW Products: WebCenter Portal, WebCenter Content, JDeveloper, SOA Suite, IdM The new infrastructure consists of: Oracle WebCenter Portal including mobile portal Oracle WebCenter Content for Content Management and Digital Asset Management (DAM) Oracle OAM (IDM, OVD, OAM) integrated with AD for enterprise identity management Oracle Siebel for CRM Oracle DB Oracle SOA Suite for integration of various subsystems and back end systems  The new portal's features include: Complete Graphical redesign based on best practices in UI Design for high usability Customer Self Service implemented through MyAccount (Bill Pay, Payment History, Bill History, Usage Analysis, Service Request Management) Financial Assistance Programs (CRM, WebCenter) Customer Rebate Programs (CRM, WebCenter) Turn On/Off/Transfer of services (Commercial & Residential) Outage Reporting eNotification (SMS, email) Multilingual (English & Spanish) – using WebCenter multi-language support Section 508 (ADA) Compliant Search – Using WebCenter SES (Secured Enterprise Search) Distributed Authorship in WebCenter Content Mobile Access (any Mobile Browser)

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• Social Technology and the Potential for Organic Business Networks

  - by Michael Snow

  Guest Blog Post by:  Michael Fauscette, IDCThere has been a lot of discussion around the topic of social business, or social enterprise, over the last few years. The concept of applying emerging technologies from the social Web, combined with changes in processes and culture, has the potential to provide benefits across the enterprise over a wide range of operations impacting employees, customers, partners and suppliers. Companies are using social tools to build out enterprise social networks that provide, among other things, a people-centric collaborative and knowledge sharing work environment which over time can breakdown organizational silos. On the outside of the business, social technology is adding new ways to support customers, market to prospects and customers, and even support the sales process. We’re also seeing new ways of connecting partners to the business that increases collaboration and innovation. All of the new "connectivity" is, I think, leading businesses to a business model built around the concept of the network or ecosystem instead of the old "stand-by-yourself" approach. So, if you think about businesses as networks in the context of all of the other technical and cultural change factors that we're seeing in the new information economy, you can start to see that there’s a lot of potential for co-innovation and collaboration that was very difficult to arrange before. This networked business model, or what I've started to call “organic business networks,” is the business model of the information economy.The word “organic” could be confusing, but when I use it in this context, I’m thinking it has similar traits to organic computing. Organic computing is a computing system that is self-optimizing, self-healing, self-configuring, and self-protecting. More broadly, organic models are generally patterns and methods found in living systems used as a metaphor for non-living systems.Applying an organic model, organic business networks are networks that represent the interconnectedness of the emerging information business environment. Organic business networks connect people, data/information, content, and IT systems in a flexible, self-optimizing, self-healing, self-configuring, and self-protecting system. People are the primary nodes of the network, but the other nodes — data, content, and applications/systems — are no less important.A business built around the organic business network business model would incorporate the characteristics of a social business, but go beyond the basics—i.e., use social business as the operational paradigm, but also use organic business networks as the mode of operating the business. The two concepts complement each other: social business is the “what,” and the organic business network is the “how.”An organic business network lets the business work go outside of traditional organizational boundaries and become the continuously adapting implementation of an optimized business strategy. Value creation can move to the optimal point in the network, depending on strategic influencers such as the economy, market dynamics, customer behavior, prospect behavior, partner behavior and needs, supply-chain dynamics, predictive business outcomes, etc.An organic business network driven company is the antithesis of a hierarchical, rigid, reactive, process-constrained, and siloed organization. Instead, the business can adapt to changing conditions, leverage assets effectively, and thrive in a hyper-connected, global competitive, information-driven environment.To hear more on this topic – I’ll be presenting in the next webcast of the Oracle Social Business Thought Leader Webcast Series - “Organic Business Networks: Doing Business in a Hyper-Connected World” this coming Thursday, June 21, 2012, 10:00 AM PDT – Register here

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• Agile Development Requires Agile Support

  - by Matt Watson

  Agile developmentAgile development has become the standard methodology for application development. The days of long term planning with giant Gantt waterfall charts and detailed requirements is fading away. For years the product planning process frustrated product owners and businesses because no matter the plan, nothing ever went to plan. Agile development throws the detailed planning out the window and instead focuses on giving developers some basic requirements and pointing them in the right direction. Constant collaboration via quick iterations with the end users, product owners, and the development team helps ensure the project is done correctly.  The various agile development methodologies have helped greatly with creating products faster, but not without causing new problems. Complicated application deployments now occur weekly or monthly. Most of the products are web-based and deployed as a software service model. System performance and availability of these apps becomes mission critical. This is all much different from the old process of mailing new releases of client-server apps on CD once per quarter or year.The steady stream of new products and product enhancements puts a lot of pressure on IT operations to keep up with the software deployments and adding infrastructure capacity. The problem is most operations teams still move slowly thanks to change orders, documentation, procedures, testing and other processes. Operations can slow the process down and push back on the development team in some organizations. The DevOps movement is trying to solve some of these problems by integrating the development and operations teams more together. Rapid change introduces new problemsThe rapid product change ultimately creates some application problems along the way. Higher rates of change increase the likelihood of new application defects. Delivering applications as a software service also means that scalability of applications is critical. Development teams struggle to keep up with application defects and scalability concerns in their applications. Fixing application problems is a never ending job for agile development teams. Fixing problems before your customers do and fixing them quickly is critical. Most companies really struggle with this due to the divide between the development and operations groups. Fixing application problems typically requires querying databases, looking at log files, reviewing config files, reviewing error logs and other similar tasks. It becomes difficult to work on new features when your lead developers are working on defects from the last product version. Developers need more visibilityThe problem is most developers are not given access to see server and application information in the production environments. The operations team doesn’t trust giving all the developers the keys to the kingdom to log in to production and poke around the servers. The challenge is either give them no access, or potentially too much access. Those with access can still waste time figuring out the location of the application and how to connect to it over VPN. In addition, reproducing problems in test environments takes too much time and isn't always possible. System administrators spend a lot of time helping developers track down server information. Most companies give key developers access to all of the production resources so they can help resolve application defects. The problem is only those key people have access and they become a bottleneck. They end up spending 25-50% of their time on a daily basis trying to solve application issues because they are the only ones with access. These key employees’ time is best spent on strategic new projects, not addressing application defects. This job should fall to entry level developers, provided they have access to all the information they need to troubleshoot the problems.The solution to agile application support is giving all the developers limited access to the production environment and all the server information they need to see. Some companies create their own solutions internally to collect log files, centralize errors or other things to address the problem. Some developers even have access to server monitoring or other tools. But they key is giving them access to everything they need so they can see the full picture and giving access to the whole team. Giving access to everyone scales up the application support team and creates collaboration around providing improved application support.Stackify enables agile application supportStackify has created a solution that can give all developers a secure and read only view of the entire production server environment without console or remote desktop access.They provide a web application that provides real time visibility to the important information that developers need to see. An application centric view enables them to see all of their apps across multiple datacenters and environments. They don’t need to know where the application is deployed, just the name of the application to find it and dig in to see more. All your developers can see server health, application health, log files, config files, windows event viewer, deployment history, application notes, and much more. They can receive email and text alerts when problems arise and even safely query your production databases.Stackify enables companies that do agile development to scale up their application support team by getting more team members involved. The lead developers can spend more time on new projects. Application issues can be fixed quicker than ever. Operations can spend less time helping developers collect server information. Agile application support starts with Stackify. Visit Stackify.com to learn more.

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• Hey Retailers, Are You Ready For The Holiday Season?

  - by Jeri Kelley

  With online holiday spending reaching $35.3 billion in 2011 and American shoppers spending just under $750 on average on their holiday purchases this year, how ready is your business for the 2012 holiday season?   ?? Today’s shoppers do not take their purchases lightly.  They are more connected, interact with more resources to make decisions, diligently compare products and services, seek out the best deals, and ask for input from friends and family.   This holiday season, as consumers browse for apparel, tablets, toys, and much more, they will be bombarded with retailer communication - from emails and commercials to countless search engine results and social recommendations.  With a flurry of activity coming at consumers from every channel and competitor, your success this year will rely on communicating a consistent, personalized message no matter where your customers are shopping.  Here are a few ideas to help with your commerce strategy this holiday season: CONSISTENCY COUNTS FOR MULTICHANNEL SHOPPERS??According to a November 2011 study commissioned by Oracle, “Channel Commerce 2011: The Consumer View,” 54% of consumers in the U.S. and Canada regularly employ two or more channels before they make a purchase.  While each channel has its own unique benefit, user profile, and purpose, it’s critical that your shoppers have a consistent core experience wherever they’re looking for information or making a purchase.  Be sure consumers can consistently search and browse the same product information and receive the same promotions online, on their mobile devices, and in-store.? USE YOUR CUSTOMER’S CONTEXT TO SURFACE RELEVANT CONTENTYour Web site is likely the hub of your holiday activity.  According to a Monetate infographic, 39% of shoppers will visit your Web site directly to find out about the best holiday deals.   Use everything you know about your customers from past purchase data to browsing history to provide a relevant experience at every click, and assemble content in a context that entices shoppers to buy online, or influences an offline purchase.? TAKE ADVANTAGE OF MOBILE BEHAVIOR?Having a mobile program is no longer a choice.   Armed with smartphones and tablets, consumers now have access to more and more product information and can compare products and prices from anywhere.  In fact, approximately 52% of smartphone users will use their device to research products, redeem coupons and use apps to assist in their holiday gift purchase.  At a minimum, be sure your mobile environment has store information, consistent pricing and promotions, and simple checkout capabilities. ARM IN-STORE ASSOCIATES WITH TABLETS?According to RISNews.com, 31% of retailers plan to begin testing tablets in stores in 2012, 22% have already begun such testing and 6% had fully deployed tablets within stores.   Take advantage of this compelling sales tool to get shoppers interacting with videos, user reviews, how-to guides, side-by-side product comparisons, and specs.  Automatically trigger upsell and cross sell suggestions for store associates to recommend for each product or category, build in alerts for promotions, and allow associates to place orders and check inventory from their tablet.  ? WISDOM OF THE CROWDS IS GOOD, BUT WISDOM FROM FRIENDS IS BETTER?Shoppers who grapple with options are looking for recommendations; they’d rather get advice from friends, and they’re more likely to spend more while doing so.    In fact, according to an infographic by Mr. Youth, 66% of social media users made a purchase on Black Friday or Cyber Monday as a direct result of social media interactions with brands or family.   This holiday season, be sure you are leveraging your social channels from Facebook to Pinterest to drive consistent promotions and help your brand to become part of the conversation. So, are you ready for the holidays this year?  

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• "Why We Chose Fusion CRM" by Vikas Bhambri, Managing Partner, The Athene Group

  - by Natalia Rachelson

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} A guest post by Vikas Bhambri, Managing Partner, The Athene Group This year The Athene Group (www.theathenegroup.com) celebrated our tenth anniversary. The company has accomplished a lot in ten years overcoming a number of hurdles and challenges to have grown organically to a 150+ person global company with offices in the US, UK, and India and customers in the US, Canada, and Europe. Now more than ever with the current global landscape from an economic and competitive standpoint it was vital that we make some changes to remain successful for the next ten years. There were two key initiatives that we discussed internally that would enable us to successfully accomplish this – collaboration and the concept of “insight to action”. With our existing Oracle CRM On Demand platform we had components of this but not the full depth and breadth that we were looking for. When we started to discuss Fusion CRM we immediately saw several next generation tools that would embrace these two objectives. For a consulting and development organization the collaboration required between business development and consulting delivery is as important as the collaboration required during the projects between the project delivery and account management teams. The Activity Streams functionality in Fusion CRM immediately addressed the communication of key discussion topics and exchanges around our clients. Of course when we saw the Oracle Social Network (which is part of our Fusion CRM roadmap) we were blown away. The combination OSN and our CRM is going to make us more effective as we discuss and work cohesively on client engagements – ensuring mutual success for both Athene and our clients. When we looked at “insight to action” we saw that we had a great platform when folks were at their desks, unfortunately a lot of our business development and consulting folks are on the road. The Fusion Mobile Sales and Fusion Outlook Desktop provide information to our teams when they are on the go. So that they can provide real-time information and react to real-time information provided by their peers. We are in the early stages of our transformative experience with Fusion CRM but we believe the platform along with our people and processes are going to help us achieve our goals in the future.

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• Financial Management: Why Move to the Cloud?

  - by Kathryn Perry

  A guest post by Terrance Wampler, Vice President, Financials Product Strategy, Oracle I’ve spent my career designing and developing financial management systems, most of it at Oracle. Every single day I either meet with our customers or talk to them on the phone. The time is usually spent discussing various business challenges facing CFOs and Controllers, who are running Oracle’s Financials. Lately, we’ve been talking a lot about cloud computing and whether it makes sense for finance to go to the cloud. Here are some pros and cons that might help you make that decision. Let’s start with the benefits of cloud solutions. The first is savings. With cloud services, you pay only for those commodities that you use. That makes you feel like you're getting better value for your money. Plus, you can preserve your cash for your core business and you can get a better matching of expenses and revenues. So, at the top of the list is lower total cost of ownership. The second point has to do with optimization. With cloud services, you’ll need less IT infrastructure so you can optimize your IT resources for better-value, higher-end projects. This also leads to greater financial visibility, where there's a clear cost for the set of services or features replaced by cloud services. And, the last benefit is what I call acceleration. You can save money by speeding up the initialization and deployment of the project. You don't have to deal with IT infrastructure and you can start implementing right away. We did a quick survey of about 70 CFOs at the CFO Summit last month in New York City. We asked them why they were looking at cloud services, and not necessarily just for financials. The No. 1 response was perceived lower cost of ownership. But of course there are risks to consider. The first thing most people think about in the cloud is security and ownership of data. So, will your data really be safe? Can you meet your own privacy policy requirements? Do you really want your private financial data exposed? Do you trust the provider? Is what you see really your data? Do you own it or is it managed by someone else? Security is a big concern that comes with an emotional component. The next thing in the risk category is reliability. Is the provider proven? You’re taking what you have control over – for example, standards and policies and internal service level agreements – away from your IT department and giving it to someone else. Will you still be able to adapt to shifts in your business? Will the provider be able to grow with your business effectively? Reliability means having a provider that can give you the service infrastructure that you need. And then there’s performance, which has two components in terms of risk. Going forward, will the provider be able to scale the infrastructure or service level if you have new employees or new businesses? And second, will the price you negotiate and the rate you lock in cover additional costs and rising service fees? Another piece is cost. What happens if you don't get the service level you want? What if you end the service? What happens, if after a few years, you send the service out for bid and change service? Can you move your data? Can you move the applications? Do the integrations work? These are cost components people don’t always take into account. And, the final piece is the business case. The perception is that you can get started really quickly with cloud. It has a perceived lower cost of total ownership and it feels cool because it's cloud. But do you have a good business case for moving to the cloud? Your total cost of ownership is over three years; then you’ll renew it, so your TCO is six years. Have you compared that to other internal services that you’re offering? You might already have product that you can run this new business or division on. In that same survey at the CFO Summit, the execs thought the biggest perceived risks were security of data, ability to move data back, and the ability to create a business case to actually justify the risks. So that’s the list of pros and cons. Not to leave you hanging, I will do another post on how to balance these pros and cons and make the right decision for your business.

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• Functional/nonfunctional requirements VS design ideas

  - by Nicholas Chow

  Problem domain Functional requirements defines what a system does. Non-Functional requirements defines quality attributes of what the system does as a whole.(performance, security, reliability, volume, useability, etc.) Constraints limits the design space, they restrict designers to certain types of solutions. Solution domain Design ideas , defines how the system does it. For example a stakeholder need might be we want to increase our sales, therefore we must improve the usability of our webshop so more customers will purchase, a requirement can be written for this. (problem domain) Design takes this further into the solution domain by saying "therefore we want to offer credit card payments in addition to the current prepayment option". My problem is that the transition phase from requirement to design seems really vague, therefore when writing requirements I am often confused whether or not I incorporated design ideas in my requirements, that would make my requirement wrong. Another problem is that I often write functional requirements as what a system does, and then I also specify in what timeframe it must be done. But is this correct? Is it then a still a functional requirement or a non functional one? Is it better to seperate it into two distinct requirements? Here are a few requirements I wrote: FR1 Registration of Organizer FR1 describes the registration of an Organizer on CrowdFundum FR1.1 The system shall display a registration form on the website. FR1.2 The system shall require a Name, Username, Document number passport/ID card, Address, Zip code, City, Email address, Telephone number, Bank account, Captcha code on the registration form when a user registers. FR1.4 The system shall display an error message containing: “Registration could not be completed” to the subscriber within 1 seconds after the system check of the registration form was unsuccessful. FR1.5 The system shall send a verification email containing a verification link to the subscriber within 30 seconds after the system check of the registration form was successful. FR1.6 The system shall add the newly registered Organizer to the user base within 5 seconds after the verification link was accessed. FR2 Organizer submits a Project FR2 describes the submission of a Project by an Organizer on CrowdFundum - FR2 The system shall display a submit Project form to the Organizer accounts on the website.< - FR2.3 The system shall check for completeness the Name of the Project, 1-3 Photo’s, Keywords of the Project, Punch line, Minimum and maximum amount of people, Funding threshold, One or more reward tiers, Schedule of when what will be organized, Budget plan, 300-800 Words of additional information about the Project, Contact details within 1 secondin after an Organizer submits the submit Project form. - FR2.8 The system shall add to the homepage in the new Projects category the Project link within 30 seconds after the system made a Project webpage - FR2.9 The system shall include in the Project link for the homepage : Name of the Project, 1 Photo, Punch line within 30 seconds after the system made a Project webpage. Questions: FR 1.1 : Have I incorporated a design idea here, would " the system shall have a registration form" be a better functional requirement? F1.2 ,2.3 : Is this not singular? Would the conditions be better written for each its own separate requirement FR 1.4: Is this a design idea? Is this a correct functional requirement or have I incorporated non functional(performance) in it? Would it be better if I written it like this: FR1 The system shall display an error message when check is unsuccessful. NFR: The system will respond to unsuccesful registration form checks within 1 seconds. Same question with FR 2.8 and 2.9. FR2.3: The system shall check for "completeness", is completeness here used ambigiously? Should I rephrase it? FR1.2: I added that the system shall require a "Captcha code" is this a functional requirement or does it belong to the "security aspect" of a non functional requirement. I am eagerly waiting for your response. Thanks!

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• Closing the gap between strategy and execution with Oracle Business Intelligence 11g

  - by manan.goel(at)oracle.com

  Wikipedia defines strategy as a plan of action designed to achieve a particular goal. An example of this is General Electric's acquisitions and divestiture strategy (plan) designed to propel GE to number 1 or 2 place (goal) in every business segment that it operated in. Execution on the other hand can be defined as the actions taken to getting things done. In GE's case execution will be steps followed for mergers/acquisitions or divestiture. Business press has written extensively about the importance of both strategy and execution in achieving desired business objectives. Perhaps the quote from Thomas Edison says it best - "vision without execution is hallucination". Conversely, it can be said that "execution without vision" is well may be "wishful thinking". Research overwhelmingly point towards the wide gap between strategy and execution. According to a published study, 49% of surveyed executives perceive a gap between their organizations' ability to develop and communicate sound strategies and their ability to implement those strategies. Further, of these respondents, 64% don't have full confidence that their companies will be able to close the gap. Having established the severity and importance of the problem let's talk about the reasons for the strategy-execution gap. The common reasons include: -        Lack of clearly defined goals -        Lack of consistent measure of success -        Lack of ownership -        Lack of alignment -        Lack of communication -        Lack of proper execution -        Lack of monitoring       There are multiple approaches to solving the problem including organizational development practices, technology enablement etc. In most cases a combination of approaches is required to achieve the desired result. For the purposes of this discussion, I'll focus on technology.  Imagine an integrated closed loop technology platform that automates the entire management cycle from defining strategy to assigning ownership to communicating goals to achieving alignment to collaboration to taking actions to monitoring progress and achieving mid course corrections. Besides, for best ROI and lowest TCO such a system should also have characteristics like:  Complete -        Full functionality -        Rich end user access Open -        Any data source -        Any business application -        Any technology stack  Integrated -        Common metadata -        Common security -        Common system management From a capabilities perspective the system should provide the following capabilities: Define -        Strategy -        Objectives -        Ownership -        KPI's Communicate -        Pervasive -        Collaborative -        Role based -        Secure Execute -        Integrated -        Intuitive -        Secure -        Ubiquitous Monitor -        Multiple styles and formats -        Exception based -        Push & Pull Having talked about the business problem and outlined the blueprint for a technology solution, let's talk about how Oracle Business Intelligence 11g can help. Oracle Business Intelligence is a comprehensive business intelligence solution for reporting, ad hoc query and analysis, OLAP, dashboards and scorecards. Oracle's best in class BI platform is based on an architecturally integrated technology foundation that provides a unified end user experience and features a Common Enterprise Information Model, with common security, query request generation and optimization, and system management. The BI platform is ·         Complete - meaning it delivers all modes and styles of BI including reporting, ad hoc query and analysis, OLAP, dashboards and scorecards with a rich end user experience that includes visualization, collaboration, alerts and notifications, search and mobile access. ·         Open - meaning the BI platform integrates with any data source, ETL tool, business application, application server, security infrastructure, portal technology as well as any ODBC compliant third party analytical tool. The suite accesses data from multiple heterogeneous sources--including popular relational and multidimensional data sources and major ERP and CRM applications from Oracle and SAP. ·         Integrated - meaning the BI platform is based on an architecturally integrated technology foundation built on an open, standards based service oriented architecture.  The platform features a common enterprise information model, common security model and a common configuration, deployment and systems management framework. To summarize, Oracle Business Intelligence is a comprehensive, integrated BI platform that lets you define strategy, identify objectives, assign ownership, define KPI's, collaborate, take action, monitor, report and do course corrections all form a single interface and a single system. The platform's integrated metadata model and task based design ensures that the entire workflow from defining strategy to execution to monitoring is completely integrated delivering end to end visibility, transparency and agility. Click here to learn more about Oracle BI 11g. 

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• Anatomy of a .NET Assembly - CLR metadata 2

  - by Simon Cooper

  Before we look any further at the CLR metadata, we need a quick diversion to understand how the metadata is actually stored. Encoding table information As an example, we'll have a look at a row in the TypeDef table. According to the spec, each TypeDef consists of the following: Flags specifying various properties of the class, including visibility. The name of the type. The namespace of the type. What type this type extends. The field list of this type. The method list of this type. How is all this data actually represented? Offset & RID encoding Most assemblies don't need to use a 4 byte value to specify heap offsets and RIDs everywhere, however we can't hard-code every offset and RID to be 2 bytes long as there could conceivably be more than 65535 items in a heap or more than 65535 fields or types defined in an assembly. So heap offsets and RIDs are only represented in the full 4 bytes if it is required; in the header information at the top of the #~ stream are 3 bits indicating if the #Strings, #GUID, or #Blob heaps use 2 or 4 bytes (the #US stream is not accessed from metadata), and the rowcount of each table. If the rowcount for a particular table is greater than 65535 then all RIDs referencing that table throughout the metadata use 4 bytes, else only 2 bytes are used. Coded tokens Not every field in a table row references a single predefined table. For example, in the TypeDef extends field, a type can extend another TypeDef (a type in the same assembly), a TypeRef (a type in a different assembly), or a TypeSpec (an instantiation of a generic type). A token would have to be used to let us specify the table along with the RID. Tokens are always 4 bytes long; again, this is rather wasteful of space. Cutting the RID down to 2 bytes would make each token 3 bytes long, which isn't really an optimum size for computers to read from memory or disk. However, every use of a token in the metadata tables can only point to a limited subset of the metadata tables. For the extends field, we only need to be able to specify one of 3 tables, which we can do using 2 bits: 0x0: TypeDef 0x1: TypeRef 0x2: TypeSpec We could therefore compress the 4-byte token that would otherwise be needed into a coded token of type TypeDefOrRef. For each type of coded token, the least significant bits encode the table the token points to, and the rest of the bits encode the RID within that table. We can work out whether each type of coded token needs 2 or 4 bytes to represent it by working out whether the maximum RID of every table that the coded token type can point to will fit in the space available. The space available for the RID depends on the type of coded token; a TypeOrMethodDef coded token only needs 1 bit to specify the table, leaving 15 bits available for the RID before a 4-byte representation is needed, whereas a HasCustomAttribute coded token can point to one of 18 different tables, and so needs 5 bits to specify the table, only leaving 11 bits for the RID before 4 bytes are needed to represent that coded token type. For example, a 2-byte TypeDefOrRef coded token with the value 0x0321 has the following bit pattern: 0 3 2 1 0000 0011 0010 0001 The first two bits specify the table - TypeRef; the other bits specify the RID. Because we've used the first two bits, we've got to shift everything along two bits: 000000 1100 1000 This gives us a RID of 0xc8. If any one of the TypeDef, TypeRef or TypeSpec tables had more than 16383 rows (2^14 - 1), then 4 bytes would need to be used to represent all TypeDefOrRef coded tokens throughout the metadata tables. Lists The third representation we need to consider is 1-to-many references; each TypeDef refers to a list of FieldDef and MethodDef belonging to that type. If we were to specify every FieldDef and MethodDef individually then each TypeDef would be very large and a variable size, which isn't ideal. There is a way of specifying a list of references without explicitly specifying every item; if we order the MethodDef and FieldDef tables by the owning type, then the field list and method list in a TypeDef only have to be a single RID pointing at the first FieldDef or MethodDef belonging to that type; the end of the list can be inferred by the field list and method list RIDs of the next row in the TypeDef table. Going back to the TypeDef If we have a look back at the definition of a TypeDef, we end up with the following reprensentation for each row: Flags - always 4 bytes Name - a #Strings heap offset. Namespace - a #Strings heap offset. Extends - a TypeDefOrRef coded token. FieldList - a single RID to the FieldDef table. MethodList - a single RID to the MethodDef table. So, depending on the number of entries in the heaps and tables within the assembly, the rows in the TypeDef table can be as small as 14 bytes, or as large as 24 bytes. Now we've had a look at how information is encoded within the metadata tables, in the next post we can see how they are arranged on disk.

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• Launching Ops Center 12c

  - by user12601629

  Oracle Enterprise Manager Ops Center 12c is most ambitious version of the Ops Center tooling that we've ever released. I think that make it appropriate that we launched it in grand style! When it became clear we were going to be complete with the 12c final release about this time of year, the marketing team proposed that we roll the launch of 12c into Oracle OpenWorld Tokyo.  I thought that sounded like a fine idea!  You see, I have always loved Japan.  I even studied a bit of Japanese language back in school. OpenWorld Tokyo was an outstanding even this year.  It was held in Roppongi, one of the most stylish districts in Tokyo. And, to make things even better, the Sakura (cherry blossoms) were blooming.  If you've never been in Japan for cherry blossom season, it's a must see!  Here are a couple of pics for you. Here is a picture from Roppongi, near the conference.  Here's a picture near the Imperial Palace.  A couple of friends from the local sales team took me here before my flight out. So, now back to the product launch! We choose to launch the product in John Fowler's "Engineered Systems" keynote address.  It made perfect sense because of the close ties of Ops Center to the Systems portfolio of products.  It was a packed house for the keynote.  Here's a picture I took just before we started -- there were also hundreds more people in "overflow" rooms in other parts of the venue. Here's a picture of me on stage during the launch. While there are countless new features in Ops Center 12c that customers will love, I had to limit myself to discussing just three. Mission Critical Clouds Solaris 11 Engineered Systems So, what does Mission Critical Cloud mean?  It means we've expanded EM's cloud capabilities in a couple of key areas. First, we've expanded the "self service provisioning" capabilities we have to include SPARC -- not just x86.  Now you can build clouds of Solaris Zones with ease!  Second, we've much more deeply integrated high-end storage and network management into the cloud layers.  These may our IaaS story is now much more powerful! For Solaris 11, we didn't simply port our monitoring agent to S11.  That would have been easy, but also boring! We support S11 deeply.  Full access to the power of the IPS packaging system, the new virtualized networking stack, new Zones features, the Auto Install framework.  If you're ready to try Solaris 11 then Ops Center is ready for you. Last is on the area of Engineered Systems.  These combinations of hardware and software are fast and powerful. However, we're also on a mission to make them ever easier to manage.  We've made major strides with Ops Center 12c. Manage these systems as racks, not individual components.  The new capabilities for the new engineered systems like Exalogic and SPARC SuperCluster and striking. You can read more here: Oracle Unveils Oracle Enterprise Manager Ops Center 12c So, I'll wrap this up with one final bit of fun. One of my friends from the Oracle marketing department found a super cool place to get dinner.  It's a restaurant called Gonpachi. It turns out this is the place that inspired the scene in the Quentin Taratino movie Kill Bill where Uma Thurman fights 88 Ninjas.  Here is a picture I snapped while we were there. It was surely a good time. Check it out next time you're in Tokyo.

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• How to Waste Your Marketing Budget

  - by Mike Stiles

  Philosophers have long said if you find out where a man’s money is, you’ll know where his heart is. Find out where money in a marketing budget is allocated, and you’ll know how adaptive and ready that company is for the near future. Marketing spends are an investment. Not unlike buying stock, the money is placed in areas the marketer feels will yield the highest return. Good stock pickers know the lay of the land, the sectors, the companies, and trends. Likewise, good marketers should know the media available to them, their audience, what they like & want, what they want their marketing to achieve…and trends. So what are they doing? And how are they doing? A recent eTail report shows nearly half of retailers planned on focusing on SEO, SEM, and site research technologies in the coming months. On the surface, that’s smart. You want people to find you. And you’re willing to let the SEO tail wag the dog and dictate the quality (or lack thereof) of your content such as blogs to make that happen. So search is prioritized well ahead of social, multi-channel initiatives, email, even mobile - despite the undisputed explosive growth and adoption of it by the public. 13% of retailers plan to focus on online video in the next 3 months. 29% said they’d look at it in 6 months. Buying SEO trickery is easy. Attracting and holding an audience with wanted, relevant content…that’s the hard part. So marketers continue to kick the content can down the road. Pretty risky since content can draw and bind customers to you. Asked to look a year ahead, retailers started thinking about CRM systems, customer segmentation, and loyalty, (again well ahead of online video, social and site personalization). What these investors are missing is social is spreading across every function of the enterprise and will be a part of CRM, personalization, loyalty programs, etc. They’re using social for engagement but not for PR, customer service, and sales. Mistake. Allocations are being made seemingly blind to the trends. Even more peculiar are the results of an analysis Mary Meeker of Kleiner Perkins made. She looked at how much time people spend with media types and how marketers are investing in those media. 26% of media consumption is online, marketers spend 22% of their ad budgets there. 10% of media time is spent with mobile, but marketers are spending 1% of their ad budgets there. 7% of media time is spent with print, but (get this) marketers spend 25% of their ad budgets there. It’s like being on Superman’s Bizarro World. Mary adds that of the online spending, most goes to search while spends on content, even ad content, stayed flat. Stock pickers know to buy low and sell high. It means peering with info in hand into the likely future of a stock and making the investment in it before it peaks. Either marketers aren’t believing the data and trends they’re seeing, or they can’t convince higher-ups to acknowledge change and adjust their portfolios accordingly. Follow @mikestilesImage via stock.xchng

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• Get the Picture: Pinterest for Marketers

  - by Mike Stiles

  When trying to determine on which networks to conduct social marketing, the usual suspects immediately rise to the top; Facebook & Twitter, then LinkedIn (especially if you’re B2B), then maybe some Google Plus to hedge SEO bets.  So at what juncture do brands get excited about Pinterest? Pinterest has been easy for marketers to de-prioritize thanks to the perception its usage is so dominated by women. Um, what’s wrong with that? Women make an estimated 85% of all consumer purchases. So if there are indeed over 30 million US women active on it monthly, and they do 92% of the pinning, and 84% are still active on it after 4 years, when did an audience of highly engaged, very likely sales conversions become low priority? Okay, if you’re a tech B2B SaaS product like the Oracle Social Cloud, Pinterest may not be where you focus. But if you operate in the top Pinterest categories, which are truly far-reaching, it’s time to take note of Pinterest’s performance to date: 40.1 million monthly users in the US (eMarketer). Over 30 billion pins, half of which were pinned in the last 6 months. (Big momentum) 75% of usage is on their mobile app. (In solid shape for the mobile migration) Pinterest sharing grew 58% in 2013, beating Facebook, Twitter, or LinkedIn. (ShareThis) Pinterest is the 3rd most popular sharing platform overall (over email), with 48% of all sharing on tablets. Users referred by Pinterest are 10% more likely to buy on e-commerce sites and tend to spend twice that of users coming from Facebook. (Shopify) To be fair, brands haven’t had any paid marketing opportunities on that platform…until recently. Users are seeing Promoted Pins in both category and search feeds from rollout brands like Gap, ABC Family, Ziploc, and Nestle. Are the paid pins annoying users? It seems more so than other social networks, they’re fitting right in to the intended user experience and being accepted, getting almost as many click-throughs as user pins. New York Magazine’s Kevin Roose laid it out succinctly; Pinterest offers a place that’s image-centric, search-friendly, makes things easy to purchase, makes things easy to share, and puts users in an aspirational mood to buy. Pinterest is very confident in the value of that combo and that audience, with CPM rates 5x that of the most expensive Facebook ad, plus (at least for now) required spending commitments and required pin review by Pinterest for quality. The latest developments; a continued move toward search and discovery with enhancements like Guided Search to help you hone in on what interests you, Custom Categories, and the rumored Visual Search that stands to be a liberation from text. And most recently, Pinterest has opened up its API so brands can get access to deeper insights into the best search terms and categories in which to play ball, as well as what kinds of pins stand to perform best in those areas. As we learned in our rundown this week of Social Media Examiner’s Social Media Marketing Industry Report, around 50% of marketers specifically intend on upping their use of Pinterest. If you’re a big believer in fishing where the fish are, that’s probably an efficient position to take. @mikestiles @oraclesocialPhoto: Adam Lambert_Gorwyn, freeimages.com

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• Orchestrating the Virtual Enterprise, Part I

  - by Kathryn Perry

  A guest post by Jon Chorley, Oracle's Chief Sustainability Officer & Vice President, SCM Product Strategy During the American Industrial Revolution, the Ford Motor Company did it all. It turned raw materials into a showroom full of Model Ts. It owned a steel mill, a glass factory, and an automobile assembly line. The company was both self-sufficient and innovative and went on to become one of the largest and most profitable companies in the world. Nowadays, it's unusual for any business to follow this vertical integration model because its much harder to be best in class across such a wide a range of capabilities and services. Instead, businesses focus on their core competencies and outsource other business functions to specialized suppliers. They exchange vertical integration for collaboration. When done well, all parties benefit from this arrangement and the collaboration leads to the creation of an agile, lean and successful "virtual enterprise." Case in point: For Sun hardware, Oracle outsources most of its manufacturing and all of its logistics to third parties. These are vital activities, but ones where Oracle doesn't have a core competency, so we shift them to business partners who do. Within our enterprise, we always retain the core functions of product development, support, and most of the sales function, because that's what constitutes our core value to our customers. This is a perfect example of a virtual enterprise.  What are the implications of this? It means that we must exchange direct internal control for indirect external collaboration. This fundamentally changes the relative importance of different business processes, the boundaries of security and information sharing, and the relationship of the supply chain systems to the ERP. The challenge is that the systems required to support this virtual paradigm are still mired in "island enterprise" thinking. But help is at hand. Developments such as the Web, social networks, collaboration, and rules-based orchestration offer great potential to fundamentally re-architect supply chain systems to better support the virtual enterprise.  Supply Chain Management Systems in a Virtual Enterprise Historically enterprise software was constructed to automate the ERP - and then the supply chain systems extended the ERP. They were joined at the hip. In virtual enterprises, the supply chain system needs to be ERP agnostic, sitting above each of the ERPs that are distributed across the virtual enterprise - most of which are operating in other businesses. This is vital so that the supply chain system can manage the flow of material and the related information through the multiple enterprises. It has to have strong collaboration tools. It needs to be highly flexible. Users need to be able to see information that's coming from multiple sources and be able to react and respond to events across those sources.  Oracle Fusion Distributed Order Orchestration (DOO) is a perfect example of a supply chain system designed to operate in this virtual way. DOO embraces the idea that a company's fulfillment challenge is a distributed, multi-enterprise problem. It enables users to manage the process and the trading partners in a uniform way and deliver a consistent user experience while operating over a heterogeneous, virtual enterprise. This is a fundamental shift at the core of managing supply chains. It forces virtual enterprises to think architecturally about how best to construct their supply chain systems. In my next post, I will share examples of companies that have made that shift and talk more about the distributed orchestration process.

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• SQL Script to Assign All Items to ALL Sites with Dynamics GP

  - by Ryan McBee

  v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} When setting up new items within Microsoft Dynamics GP, you will often run into the error message below which reads “This site is not assigned to the selected item.  Do you want to assign this site?”  The fix is quite simple given that you simply click the Add button below which opens up the Item Quantities Maintenance window which you will hit the save button and proceed with the entry of your Sales Order or Purchase Order.   If you have a lot of new items into GP and have just one Site ID setup, the best approach to assigning your items to a particular site is by going to the Site Maintenance Window which is located in Cards>>Inventory>>Site.  Once you are in the window below, you can click the Assign button to assign Items to the Site selected.     However, if you have you a lot of Sites and Items created, this can be quite a cumbersome and time consuming process.  For that, I have created the following SQL Script below that Assigns all Items to all Site ID’s within Microsoft Dynamics GP 2010.    declare @item varchar(100)       , @loc varchar(100)       , @ItemExist int         DECLARE TablePositionCursor CURSOR FOR         SELECT itemnmbr from IV00101 i         OPEN TablePositionCursor       FETCH NEXT FROM TablePositionCursor INTO @item       WHILE (@@fetch_status <> -1)             BEGIN                         DECLARE TablePositionCursor2 CURSOR FOR                         select locncode from IV40700                   OPEN TablePositionCursor2                   FETCH NEXT FROM TablePositionCursor2 INTO  @loc                   WHILE (@@fetch_status <> -1)                         BEGIN                           SELECT @ItemExist = isnull(count(*), 0) FROM IV00102 where ITEMNMBR = @item and LOCNCODE = @loc                                                 if @ItemExist  = 0                               BEGIN                                      insert into iv00102 values(                                     @item                                     ,@loc                                     ,''                                     ,2                                     ,''                                     ,0                                     ,0                                     ,0                                     ,0                                     ,'01/01/1900'                                     ,''                                     ,'01/01/1900'                                     ,0                                     ,0                                     ,0                                     ,0                                     ,0                                     ,0                                     ,0                                     ,0                                     ,0                                     ,0                                     ,0                                     ,0                                     ,'01/01/1900'                                     ,'01/01/1900'                                     ,'01/01/1900'                                     ,'01/01/1900'                                     ,0                                     ,''                                     ,''                                     ,''                                     ,1                                     ,0                                     ,0                                     ,1                                     ,0                                     ,0                                     ,1                                     ,2                                     ,0                                     ,0                                     ,0                                     ,0                                     ,0                                     ,0                                     ,0                                     ,1                                     ,0                                     ,0                                     ,0                                     ,3                                     ,0                                     ,0                                     ,0                                     ,''                                     ,''                                     ,''                                     ,''                                     ,''                                     ,''                                     ,''                                     ,''                                     ,1                                     ,1                                     ,''                                     ,1                                     ,1                                     ,0                                     ,1                                     ,1                                     ,1                                     ,0                                     ,0                                     ,0                                     ,0                                     ,0                                       )                         END                               FETCH NEXT FROM TablePositionCursor2 INTO @loc                         END                   DEALLOCATE TablePositionCursor2                     FETCH NEXT FROM TablePositionCursor INTO  @item             END       DEALLOCATE TablePositionCursor     The script below works just for GP 2010 since the columns in the IV00102 have changed from version to version.  If you need it for prior versions, please email me and I will send it to you.   Disclaimer: I tested this on limited data, if you find an issue or have a suggestion for improvement, please let me know and I will post the update here for everyone.  This blog is provided "AS IS" with no warranties, and confers no rights.

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• Authenticating your windows domain users in the cloud

  - by cibrax

  Moving to the cloud can represent a big challenge for many organizations when it comes to reusing existing infrastructure. For applications that drive existing business processes in the organization, reusing IT assets like active directory represent good part of that challenge. For example, a new web mobile application that sales representatives can use for interacting with an existing CRM system in the organization. In the case of Windows Azure, the Access Control Service (ACS) already provides some integration with ADFS through WS-Federation. That means any organization can create a new trust relationship between the STS running in the ACS and the STS running in ADFS. As the following image illustrates, the ADFS running in the organization should be somehow exposed out of network boundaries to talk to the ACS. This is usually accomplish through an ADFS proxy running in a DMZ. This is the official story for authenticating existing domain users with the ACS.  Getting an ADFS up and running in the organization, which talks to a proxy and also trust the ACS could represent a painful experience. It basically requires  advance knowledge of ADSF and exhaustive testing to get everything right.  However, if you want to get an infrastructure ready for authenticating your domain users in the cloud in a matter of minutes, you will probably want to take a look at the sample I wrote for talking to an existing Active Directory using a regular WCF service through the Service Bus Relay Binding. You can use the WCF ability for self hosting the authentication service within a any program running in the domain (a Windows service typically). The service will not require opening any port as it is opening an outbound connection to the cloud through the Relay Service. In addition, the service will be protected from being invoked by any unauthorized party with the ACS, which will act as a firewall between any client and the service. In that way, we can get a very safe solution up and running almost immediately. To make the solution even more convenient, I implemented an STS in the cloud that internally invokes the service running on premises for authenticating the users. Any existing web application in the cloud can just establish a trust relationship with this STS, and authenticate the users via WS-Federation passive profile with regular http calls, which makes this very attractive for web mobile for example. This is how the WCF service running on premises looks like, [ServiceBehavior(Namespace = "http://agilesight.com/active_directory/agent")] public class ProxyService : IAuthenticationService { IUserFinder userFinder; IUserAuthenticator userAuthenticator;   public ProxyService() : this(new UserFinder(), new UserAuthenticator()) { }   public ProxyService(IUserFinder userFinder, IUserAuthenticator userAuthenticator) { this.userFinder = userFinder; this.userAuthenticator = userAuthenticator; }   public AuthenticationResponse Authenticate(AuthenticationRequest request) { if (userAuthenticator.Authenticate(request.Username, request.Password)) { return new AuthenticationResponse { Result = true, Attributes = this.userFinder.GetAttributes(request.Username) }; }   return new AuthenticationResponse { Result = false }; } } Two external dependencies are used by this service for authenticating users (IUserAuthenticator) and for retrieving user attributes from the user’s directory (IUserFinder). The UserAuthenticator implementation is just a wrapper around the LogonUser Win Api. The UserFinder implementation relies on Directory Services in .NET for searching the user attributes in an existing directory service like Active Directory or the local user store. public UserAttribute[] GetAttributes(string username) { var attributes = new List<UserAttribute>();   var identity = UserPrincipal.FindByIdentity(new PrincipalContext(this.contextType, this.server, this.container), IdentityType.SamAccountName, username); if (identity != null) { var groups = identity.GetGroups(); foreach(var group in groups) { attributes.Add(new UserAttribute { Name = "Group", Value = group.Name }); } if(!string.IsNullOrEmpty(identity.DisplayName)) attributes.Add(new UserAttribute { Name = "DisplayName", Value = identity.DisplayName }); if(!string.IsNullOrEmpty(identity.EmailAddress)) attributes.Add(new UserAttribute { Name = "EmailAddress", Value = identity.EmailAddress }); }   return attributes.ToArray(); } As you can see, the code is simple and uses all the existing infrastructure in Azure to simplify a problem that looks very complex at first glance with ADFS. All the source code for this sample is available to download (or change) in this GitHub repository, https://github.com/AgileSight/ActiveDirectoryForCloud

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• Cloud Apps News @#OOW12

  - by Natalia Rachelson

  All eyes were on Oracle this past week and the news cycle was in full swing. What better time to make some key announcements that were guaranteed to create buzz ... and so we did. The name of the game was Cloud! Here are the key Cloud announcements for Apps, which included Fusion Tap that enables mobility across all Cloud Apps, HCM customer momentum in the Cloud, and our very first ERP Cloud Services customer. Oracle Unveils Oracle Fusion Tap for the iPadOracle Fusion Tap - Productivity Amplified Anywhere, Anytime "Both the enterprise and technology providers must recognize the need to innovate and adapt for the increasing mobility of the workforce - not just for sales teams, but across the organization," said Carter Lusher, Research Fellow and Chief Analyst of Enterprise Applications Ecosystem, Ovum. "A mobile application that quickly and powerfully allows employees to make connections, analyze data, and complete activities at any time and wherever they may be located drives new levels of business value and enhances efficiency. Frankly, mobile access is no longer a 'nice to have' but a 'must have.'"  "The mobile workforce is a business reality, and Oracle Fusion Tap is an example of how Oracle delivers mobile and cloud innovations that fundamentally improve productivity and how we work," said Chris Leone, Senior Vice President of Application Development, Oracle. "With Oracle Fusion Tap users will have an all-in-one, easily extensible app that puts mission-critical data and colleague connection at their fingertips." The entire release is available here http://www.oracle.com/us/corporate/press/1855392 Customers Live on Oracle Fusion Human Capital ManagementOracle HCM Cloud Service Helps Power HR's Contribution to the Business "More than 25 of the 100-plus customers who have selected Oracle Fusion Human Capital Management (HCM) are already live. Ardent Leisure, Peach Aviation, Toshiba Medical Systems and Zillow have deployed Oracle HCM Cloud Service and are using it to transform their HR operations. They join companies such as Principal Financial Group and Elizabeth Arden, who are already using Oracle HCM Cloud Service to help manage international growth and deliver pervasive, role-based, configurable solutions to their employees. With these recent go-lives, Oracle takes a leading position in successfully bringing live HCM customers in the cloud."  "As a technology company, Zillow looked to a partner who could scale with us. Zillow has gone live on Oracle HCM Cloud Service, which will give us the ability automate and streamline HR operations for our employees in the near future," said Sarah Bilton, Senior Director HR, Zillow. Read the entire release here http://www.oracle.com/us/corporate/press/1859573 Lending Club Selects Oracle ERP Cloud Service to Help Increase Insight and EfficienciesOracle ERP Cloud Service Provides an Open Architecture, Best-of-Breed Decision-Making, and Scalability in the Cloud "Lending Club, the leading platform for investing in and obtaining personal loans, has selected Oracle ERP Cloud Service to help improve decision-making and workflow, implement robust reporting, and take advantage of the inherent scalability and cost savings provided by the cloud. With more than 76,000 borrowers and 90,000 investors Lending Club utilizes technology and innovation to reduce the cost of traditional banking and offer borrowers better rates and investors better returns.  After an extensive search, Lending Club selected Oracle ERP Cloud Service due to the breadth and depth of capabilities and ongoing innovation of Oracle ERP Cloud Service, as well as Oracle's open architecture, industry leadership and commitment to partners." "Lending Club is an innovative, data-intensive, high-growth company and we needed a solution and partner that could match us," said Carrie Dolan, CFO, Lending Club. "We conducted a thorough review of our options, and Oracle ERP Cloud Service was the clear winner in terms of capabilities and business value as well as commitment to us as a customer." Read the entire release here http://www.oracle.com/us/corporate/press/1859020

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• Oracle Retail Mobile Point-of-Service

  - by David Dorf

  When most people discuss mobile in retail, they immediately go to shopping applications.  While I agree the consumer side of mobile is huge, I believe its also important to arm store associates with mobile tools.  There are around a dozen major roll-outs of mobile POS to chain retailers, and all have been successful.  This does not, however, signal the demise of traditional registers.  Retailers will adopt mobile POS slowly and reduce the number of fixed registers over time, but there's likely to be a combination of both for the foreseeable future.  Even Apple retains at least one fixed register in every store, you just have to know where to look. The business benefits for mobile POS are pretty straightforward: 1. Faster checkout.  Walmart's CFO recently reported that for every second they shave off the average transaction time, they can potentially save $12M a year in labor.  I think its more likely that labor will be redeployed to enhance the customer experience. 2. Smarter associates.  The sales associates on the floor need the same access to information that consumers have, if not more.  They need ready access to product details, reviews, inventory, etc. to meet consumer expectations.  In a recent study, 40% of consumers said a savvy store associate can impact their final product selection more than a website. 3. Lower costs.  Mobile POS hardware (iPod touch + sled) costs about a fifth of fixed registers, not to mention the reclaimed space that can be used for product displays. But almost all Mobile POS solutions can claim those benefits equally.  Where there's differentiation is on the technical side.  Oracle recently announced availability of the Oracle Retail Mobile Point-of-Service, and it has three big technology advantages in the market: 1. Portable. We used a popular open-source component called PhoneGap that abstracts the app from the underlying OS and hardware so that iOS, Android, and other platforms could be supported.  Further, we used Web technologies such as HTML5 and JavaScript, which are commonly known by many programmers, as opposed to ObjectiveC which is more difficult to find.  The screen can adjust to different form-factors and sizes, just like you see with browsers.  In the future when a new, zippy device gets released, retailers will have the option to move to that device more easily than if they used a native app. 2. Flexible.  Our Mobile POS is free with the Oracle Retail Point-of-Service product.  Retailers can use any combination of fixed and mobile registers, and those ratios can change as required.  Perhaps start with 1 mobile and 4 fixed per store, then transition over time to 4 mobile and 1 fixed without any additional software licenses.  Our scalable solution supports lots of combinations. 3. Consistent.  Because our Mobile POS is fully integrated to our traditional POS, the same business logic is reused.  Third-party Mobile POS solutions often handle pricing, promotions, and tax calculations separately leading to possible inconsistencies within the store.  That won't happen with Oracle's solution. For many retailers, Mobile POS can lower costs, increase customer service, and generally enhance a consumer's in-store experience.  Apple led the way, but lots of other retailers are discovering the many benefits of adding mobile capabilities in their stores.  Just be sure to examine both the business and technology benefits so you get the most value from your solution for the longest period of time.

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• More Free Apps Bound for the Marketplace

  - by Scott Kuhl

  Microsoft has announced they are raising the limit of free applications a developer can submit from 5 to 100.  But what does that really mean? First, lets look at the reason for the limitation.  The iTunes Store and the Android Market both have a lot more applications available than the Windows Phone Marketplace.  But that says nothing about the quality of those applications.  I attended a couple of pre-launch events and Microsoft representatives were clearly told to send a message. We don’t want a bunch of junky applications that do nothing but spam the marketplace.  That was the reason for the 5 free application limit. Okay, so now what has the result been?  Well, there are still fart apps, but there is no sign of a developer flooding the marking with 1500 wallpaper applications or 1000 of the same application all pointed at different RSS feeds.   On the other hand there are developers who want to release real free apps but are constrained by the 5 app limit. So why did Microsoft change it’s mind?  Is it to get the count of applications up, or is to make developers happy?  Windows Phone Marketplace is growing fast but it’s a long way behind the other guys.   I don’t think Microsoft wants to have 100,000 apps show up in the next 3 months if they are loaded with copy cat apps.  Those numbers will get picked apart quickly and the press will start complaining about  the same problems the Android Market has.  I do think the bump was at developer request.  Microsoft is usually good about listening to developer feedback, but has been pretty slow about it at times.  And from a financial perspective, there will me more apps that Microsoft has to review that they will see no profit on.  At least not until they bake in a advertising model connected to Bing. Ultimately, what does this mean for the future? Well, there are developers out there looking to release more than 5 simple free apps, so I think we will see more hobby apps.  And there are developers out there trying to make money from advertising instead of sales, so I think we will see more of those also.  But the category that I think will grow the fastest is free versions of paid applications that are the same as the trial version of the application.  While technically that makes no sense, its purely a marketing move.  Free apps get downloaded a lot more than paid apps, even with a trial mode.  It always surprises me how little consumers are willing to spend on mobile apps.  How many reviews of applications have you seen that says something like “a bit pricey at $1.99”.  Really?  Have you looked at how much you spend on your phone and plan?  I always thought the trial mode baked into Windows Marketplace was a good idea.  So I’m not sure how the more open free market will play out. In the long run though, I won’t be surprised to see a Bing ad mobile ad model show up so Microsoft can capitalize on the more open and free Windows Marketplace. Bonus: The Oatmeal on How I Feel About Buying Apps

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• It’s official – Red Gate is a great place to work!

  - by red@work

  At a glittering award ceremony last week, we found out that we’re officially the 14th best small company to work for in the whole of the UK! This is no mean feat, considering that about 1,000 companies enter the Sunday Times Top 100 best companies awards each year. Most of these are in the small companies category too. It's the fourth year in a row for us to be in the Top 100 list and we're tickled pink because the results are based on employee opinion. We’re particularly proud to be the best small company in Cambridge (in the whole of East Anglia, in fact) and the best small software development company in the entire UK. So how does it all work? Well, 90% of us took the time to answer over 70 questions on categories such as management, benefits, wellbeing, leadership, giving something back and what we think of Red Gate as a whole. It makes you think about every part of day to day working life and how you feel about it. Do you slightly or strongly agree or disagree that your manager motivates your to do your best every day, or that you have confidence in Red Gate's leaders, or that you’re not spending too much time working? It's great to see that we had one of the best scores in the country for the question "Do you think your company takes advantage of you?" We got particularly high scores for management, wellbeing and for giving something back too. A few of us got dressed up and headed to London for the awards; very excited about where we’d place but slightly nervous about having to get up on stage. There was a last minute hic up with a bow tie but the Managing Editor of the Sunday Times kindly stepped in to offer his assistance just before we had our official photo taken. We were nominated for two Special Recognition Awards. Despite not bringing them home this year, we're very proud to be nominated as there are only three nominations in each category. First we were up for the Training and Development award. Best Companies loved that we get together at lunchtimes to teach each other photography, cookery and French, as well as our book clubs and techie talks. And of course they liked our opportunities to go on training courses and to jet off to international conferences. Our other nomination was for the Wellbeing award. Best Companies loved our free food (and let’s face it, so do we). Porridge or bacon sandwiches for breakfast, a three course hot dinner, and free fruit and cereals all day long. If all that has an affect on the waistline then there are plenty of sporty activities for us all to get involved in, such as yoga, running or squash. Or if that’s not your thing then a relaxing massage helps us all to unwind every few months or so. The awards were hosted by news presenter Kate Silverton. She gave us a special mention during the ceremony for having great customer engagement as well as employee engagement, after we told her about Rodney Landrum (a Friend of Red Gate) tattooing our logo on his arm. We showed off our customised dinner jacket (thanks to Dom from Usability) with a flashing Red Gate logo on the back and she seemed suitability impressed. Back in the office the next day, we popped open the champagne and raised a glass to our success. Neil, our joint CEO, talked about how pleased he was with the award because it's based on the opinions of the people that count – us. You can read more about the Sunday Times awards here. By the way, we're still growing and are still hiring. If you’d like to keep up with our latest vacancies then why not follow us on Twitter at twitter.com/redgatecareers. Right now we're busy hiring in development, test, sales, product management, web development, and project management. Here's a link to our current job opportunities page – we'd love to hear from great people who are looking for a great place to work! After all, we're only great because of the people who work here. Post by: Alice Chapman

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• October in Review

  - by Richard Bingham

  With OpenWorld over October was time to get back to serious work for everyone, including the Fusion Applications Developer Relations team. Don't forget the OpenWorld content is still available, including presentation downloads, for a limited period of time so be sure to grab anything you found useful or take another scan for anything you might have missed. Of all the announcements, the continued evolution of the Oracle Cloud services for extending and integrating with Fusion Applications is increasing in popularity, and certainly the Cloud Marketplace is something we're becoming involved in. More details to follow. Fusion Concepts Last week Vik from our team started the new "Fusion Concepts" series of articles, providing those new to Fusion Applications an explanation of the architectural basics, with the aim to reduce the learning curve and lay the platform for more efficient and effective development. The series begun with an insightful first post on the different schemas that exist in the Fusion Applications database. Look out for upcoming posts on multi-lingual entities, profile options, look-ups and more. New Learning Resources Our YouTube channel continued to expand with more 'how to' videos on using page composer, extending the Simplified UI (aka FUSE), and integrating BI reports and analytics. Also the Oracle Learning Library is now well established as a central resource for knowledge, now with thousands of tutorials, videos, and documents. Of particular note are the great new extensibility-related videos added by the CRM Product Management team, including more on the ever-expanding capabilities of Application Composer. To see some examples of these search using keyword 'customization' or the product 'Sales Cloud'. Finally on learning resources, as Oliver mentioned the Oracle Press book on Fusion Application Customization and Extensibility is now available for pre-order on Amazon (due out 1st Jan). Out And About October also saw us attend the annual Apps Conference held by the UK Oracle User Group in London. Interestingly there was an Applications Transformation stream of sessions and content that included Fusion Applications with all the latest in the Oracle Applications evolution, as always focused around the three tenets of social, mobile, and cloud. Read more in Richard's post-event write up. Other teams around Oracle have also been busy. Angelo from the Platform Technical Services group has done quite a bit of work using web services with Fusion SaaS and has published many interesting findings on his blog. It's definitely recommended reading if you are working on any related integration projects. The middleware-for-applications group has built a new tool called "AppAdvantage" offering an online assessment of your use of Fusion Middleware technologies with Oracle Applications. As the popularity of integrating cloud applications with on-premises systems continued to grow, leveraging existing middleware technologies (and licenses) to support the integration solution is likely to be of paramount importance. Similarly the "Build Enterprise Application Extensions with Ease" section of the related webpage has AppsUX director Killan Evers speaking about customization using the composer tools. Both are useful resources for those just getting started with a move to Fusion Applications. The Oracle A-Team, specialists in middleware technical architecture, always publish superb content via their 'chronicles' site, now with a substantial amount specifically related to Fusion Applications. Click on the Fusion Applications menu on the top right of their homepage to see more. Last month of particular note was an article on customizing the timeout pop-up message that shows to inactive users, providing design-time insight and easy-to-follow steps. Finally if you're looking at using Oracle Middleware and Cloud to tailor and extend your applications then you may also be interested in this new blog post on the roadmap for Oracle SOA and the latest on-demand Cloud Development webcast.

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• What You Can Learn from the NFL Referee Lockout

  - by Christina McKeon

  American football is a lot like religion. The fans are devoted followers that take brand loyalty to a whole new level. These fans that worship their teams each week showed that they are powerful customers whose voice has an impact. Yesterday, these fans proved that their opinion could force the hand of a large and powerful institution. With a three-month NFL referee lockout that seemed like it was nowhere close to resolution, the Green Bay Packers and the Seattle Seahawks competed last Monday night. For those of you that might have been out of the news cycle the past few days, Green Bay lost the game due to a controversial call that many experts and analysts agree should have resulted in Green Bay winning the game. Outrage ensued. The NFL had pulled replacement referees from the high school ranks, and these replacements did not have the knowledge and experience to handle high intensity NFL games. Fans protested about their customer experience. Their anger-filled rants were heard in social media, in the headlines of newspapers, on radio, and on national TV. Suddenly, the NFL was moved to reach an agreement with the referees. That agreement was reached late in the night on Wednesday with many believing that the referees had the upper hand forcing the owners into submission. Some might argue that the referees benefited, not the fans. Since the fans wanted qualified and competent referees, I would say the fans did benefit. The referees are scheduled to return to the field this Sunday, so the fans got what they wanted. What can you learn from this negative customer experience? Customers are in control. NFL owners thought they were controlling this situation with the upper hand over referees. The owners figured out they weren’t in control when their fans reacted negatively. Customers can make or break you more now than ever before, which is why it is more important to connect with them, engage them in a personal manner, and create rewarding relationships. Protect your brand. Whether knowingly or unknowingly, the NFL put their brand and each team’s brand at risk with replacement referees. Think about each business decision you make, and how it may impact your brand at different points in time. A decision that results in a gain today could result in a larger loss down the road. Customer experience matters. The NFL likely foresaw declining revenues in ticket sales, merchandising, advertising, and other areas if the lockout continued. While fans primarily spoke with their minds in the days following the Green Bay debacle, their wallets would be the next things to speak. Customer experience directly affects your success and is one of the few areas where you can differentiate your business. What would you do if your brand got such negative attention? Would you be prepared to navigate such stormy waters? Would you be able to prevent such a fiasco? If you don’t have a good answer to these questions, consider joining us October 3-5, 2012 at the Oracle Customer Experience Summit in San Francisco. You’ll have the opportunity to learn even more about customer experience from industry experts such as best-selling author Seth Godin, Paul Hagen and Kerry Bodine from Forrester Research, Inc., George Kembel from the Stanford d.School, Bruce Temkin of The Temkin Group, and Gene Alvarez from Gartner Inc.. There will also be plenty of your peers and customer experience experts available for networking and discussions.

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• Friday Tips #6, Part 1

  - by Chris Kawalek

  We have a two parter this week, with this post focusing on desktop virtualization and the next one on server virtualization. Question: Why would I use the Oracle Secure Global Desktop Secure Gateway? Answer by Rick Butland, Principal Sales Consultant, Oracle Desktop Virtualization: Well, for the benefit of those who might not be familiar with client connections in Oracle Secure Global Desktop (SGD), let me back up and briefly explain. An SGD client connects to an SGD server using two distinct protocols, which, by default, require two distinct TCP ports. The first is the HTTP protocol, used by the web browser to connect to the SGD webserver on TCP port 80, or if secure connections are enabled (SSL/TLS), then TCP port 443, commonly identified as the "HTTPS" port, that is, "SSL encrypted HTTP." The second protocol from the client to the server is the Adaptive Internet Protocol, or AIP, which is used for displaying applications, transferring drive mapping data, print jobs, and so on. By default, AIP uses the TCP port 3104, or port 5307 when SSL is enabled. When SGD clients need to access SGD over a firewall, the ports that AIP requires are typically "closed"; and most administrators are reluctant, to put it mildly, to change their firewall configurations to allow AIP traffic on 3144/5307.   To avoid this problem, SGD introduced "Firewall Forwarding", a technique where, in effect, both http and AIP traffic are "multiplexed" onto a single "well-known" TCP port, that is port 443, the https port.  This is also known as single-port firewall traversal.  This technique takes advantage of the fact that, as a "well-known service", port 443 is usually "open",   allowing (encrypted) traffic to pass. At the target SGD server, the two protocols are de-multiplexed and routed appropriately. The Secure Gateway was developed in response to requirements from customers for SGD to support multi-stage DMZ's, and to avoid exposing SGD servers and the information they contain directly to connections from the Internet. The Secure Gateway acts as a reverse-proxy in the first-tier of the DMZ, accepting, authenticating, and terminating incoming client connections, and then re-encrypting the connections, and proxying them, routing them on to SGD servers, deeper in the network. The client no longer needs to know the name/IP address of the SGD servers in their network, they connect to the gateway, only. The gateway takes care of those internal network details.     The Secure Gateway supports the same "single-port firewall" capability as does "Firewall Forwarding", but offers the additional advantage of load-balancing incoming client connections amongst SGD array members, which could be cumbersome without a forward-deployed secure gateway. Load-balancing weights and policies can be monitored and tuned using the "Balancer Manager" application, and Apache mod_proxy_balancer directives.   Going forward, our architects recommend the use of the Secure Gateway over "Firewall Forwarding" for single-port firewall traversal, due to its architectural advantages, its greater flexibility and enhanced features.  Finally, it should be noted that the Secure Gateway is not separately priced; any licensed SGD customer may use the Secure Gateway component at no additional cost.   For more information, see the "Secure Gateway Administrator's Guide".

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