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• New Working Environment Starting November

  - by Jenson

  Normal 0 false false false EN-GB X-NONE X-NONE MicrosoftInternetExplorer4 This is actually a post dated update. After I’ve been working in the private sectors for so many years (the 2 years when I was working as IT trainer in a secondary school is not counted, as I was working under a contract with a private IT training agency), I’ve decided to try my luck into public sector. And fortunately, I passed the interview and I was offered a position of Web Administrator in a government statutory board, that’s Agency for Science, Technology and Research (of Singapore). During my previous employment with a Japanese MNC (multinational company), it was a totally new environment for me, as I had never worked for a Japanese company before, but the first time I work for Japanese company also gave me the very first nightmare I have with them, and vowed not to work for them anymore, and any other Japanese companies. No doubt I have freedom of choosing the tools and methods I wish to use for the projects, but the project management is simply too messy and out of order. And a lot of time, I don’t find that everyone is working as a team, more like achieving their own goals. Accountability for project is not shared, all lumped onto the shoulders of the developer in charge (they called it Software Engineer). I was working on a windows based .NET project, which I already voiced out that it’s not manageable by just 1 software engineer, but it seems like nobody cares, even the one who propose the solution to customer doesn’t care much. What he cares is whether you deliver the project on time so that he can please his customer and the senior management of his good work. Too many stories to tell, and I just simple doesn’t want to talk too much on this as it has already became the past to me. With my new title with the government agency, I hope to contribute my best to them, while learning as much as I can. I will share whatever I can on technologies, methodologies, and etc whichever I’m allowed and permitted to (of course, for those non-work-related stuff, I would be glad to share with you without much hesitation). Thank you! /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Graduate Life in Oracle by Ramakrishna Nalabothula

  - by david.talamelli

  Preparation for the BIG interview: I prepared in both technical and logical aspects to face the Oracle Interview. I had to cover almost all main areas in technical and many types of problems in logical areas. We attended mock- interviews and written tests at our college, browsed websites and communities. Having started with such a rigorous preparation before Oracle visited the college; it was possible for me to make it into the list of final selection. I put in a big effort to reach this position and I am very happy to achieve this. Why I chose Oracle: Oracle is one of the best technology providers and has a large customer base. I think it is not an easy job to offer services to that many customers. So, the company needs young and dynamic people and I wanted to be one among them. This gave me spirit and led me to walk into Oracle. I am working on different technologies and learning something new in the field. Having many customers is challenging Oracle and my work is challenging me. I am confident enough that customers to both me and Oracle will never lose their faith. Learning at Oracle: The style of learning is good and never resembles a classroom session in a college. It is always fun to learn here. There is no exam to track the performance. There is enough time until we completely learn it. There is no concept of stiff competition. Peers help through KT (Knowledge Transfers) and there are good resources in the Oracle to learn. People are always there to direct you to those. There are lots of opportunities for Web learning too! My Work Area: My team gives me a great opportunity to offer service to the entire product. There were no situations when I got tense with my work or targets and deliverables. I work with a Global Team and my manager is based in the UK. I have a lot of freedom and flexibility. I use the work from home option in case of any disturbances in the city or due to personal problems. I have a weekly meeting with my manager and use Instant Messenger for status updates. My manager plans very well to give me enough time to complete tasks. I have good coordination from the team towards our deadlines. My work has also brought me close to many people across various technology and product teams. I am glad to make many friends across Oracle. I am enjoying my time and work here. I cover all the major activities in the team. I am thankful to everyone from the Development and Quality Assurance Team to have high confidence in me by assigning such big responsibilities. Primary tasks are maintaining the environments that are very unstable at times. This really requires big time and effort to trace the root causes. I am working and still learning on all these areas. The happiest thing is I got chances to travel to USA & UK for training and for supporting a few customer demo projects. I have got to explore more across two countries and got sponsored to visit the places around due to Oracle's policies. I am very much thankful for these what I have from Oracle and for the cooperation there from other colleagues. Fun at Work: Oracle has a club from Employees to conduct games and events. I had an opportunity to participate in competitions, tournaments inside Oracle and Inter-Corporate for all games. I thank Oracle for providing me all these opportunities and I would like to extend my thanks to Senior Management for their confidence in me. I thank Oracle HR Recruiting Team too for selecting me into Oracle and giving me this opportunity to share my experience and feelings. Ramakrishna Nalabothula

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• How to Waste Your Marketing Budget

  - by Mike Stiles

  Philosophers have long said if you find out where a man’s money is, you’ll know where his heart is. Find out where money in a marketing budget is allocated, and you’ll know how adaptive and ready that company is for the near future. Marketing spends are an investment. Not unlike buying stock, the money is placed in areas the marketer feels will yield the highest return. Good stock pickers know the lay of the land, the sectors, the companies, and trends. Likewise, good marketers should know the media available to them, their audience, what they like & want, what they want their marketing to achieve…and trends. So what are they doing? And how are they doing? A recent eTail report shows nearly half of retailers planned on focusing on SEO, SEM, and site research technologies in the coming months. On the surface, that’s smart. You want people to find you. And you’re willing to let the SEO tail wag the dog and dictate the quality (or lack thereof) of your content such as blogs to make that happen. So search is prioritized well ahead of social, multi-channel initiatives, email, even mobile - despite the undisputed explosive growth and adoption of it by the public. 13% of retailers plan to focus on online video in the next 3 months. 29% said they’d look at it in 6 months. Buying SEO trickery is easy. Attracting and holding an audience with wanted, relevant content…that’s the hard part. So marketers continue to kick the content can down the road. Pretty risky since content can draw and bind customers to you. Asked to look a year ahead, retailers started thinking about CRM systems, customer segmentation, and loyalty, (again well ahead of online video, social and site personalization). What these investors are missing is social is spreading across every function of the enterprise and will be a part of CRM, personalization, loyalty programs, etc. They’re using social for engagement but not for PR, customer service, and sales. Mistake. Allocations are being made seemingly blind to the trends. Even more peculiar are the results of an analysis Mary Meeker of Kleiner Perkins made. She looked at how much time people spend with media types and how marketers are investing in those media. 26% of media consumption is online, marketers spend 22% of their ad budgets there. 10% of media time is spent with mobile, but marketers are spending 1% of their ad budgets there. 7% of media time is spent with print, but (get this) marketers spend 25% of their ad budgets there. It’s like being on Superman’s Bizarro World. Mary adds that of the online spending, most goes to search while spends on content, even ad content, stayed flat. Stock pickers know to buy low and sell high. It means peering with info in hand into the likely future of a stock and making the investment in it before it peaks. Either marketers aren’t believing the data and trends they’re seeing, or they can’t convince higher-ups to acknowledge change and adjust their portfolios accordingly. Follow @mikestilesImage via stock.xchng

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• 13 MORE Things from the Oracle Social Summit You Should Know

  - by Mike Stiles

  In our previous blog, we started giving those of you who couldn’t make it just a sampling of the valuable takeaways from the first annual Oracle Social Summit, held Nov 14 and 15 in Las Vegas. And while yes, 13 items is a pretty healthy sampling, we wanted to go the extra mile and give you 13 more, an indication of just how much great information came out of it.  Follow the arrow, and come on in as if you were there with us. 1. Weber Shandwick takes a 70/20/10 approach when advising clients how to allocate resources to paid social opportunities. 70% of spend should go toward paid opportunities the agency and client both know work, 20% should go toward paid social the agency knows works, and 10% should go toward experimentation. (Matt Dickman – Weber Shandwick) 2. By 2017, the technically competent CMO will spend more on IT than the CIO. (Gartner Study) 3. CIOs are focused on infrastructure. As the roles of the CMO and CIO continue coming together, those CIOs have to make a very conscious decision to get CMOs what they need. 4. It’s now harder for brands to differentiate based on product. The advantage will go to the brands that are successful in garnering customer trust. 5. More and more, enterprise software is going to start looking like the software consumers are used to seeing and using. 6. You will see brands prioritizing mobile and dropping investments in www, HTML, POS systems, etc. 7. The social graph has to be added to brands’ customer data for a more holistic view. Customers will give you the information you need if the reward is appropriate. 8. Viacom did a study that showed viewers are most honest on social. Not so much on surveys or other feedback vehicles. 9. How are you determining your influencers? Influence isn’t about reach. It’s about getting people to change behavior. 10. A mix of skills is becoming critically important in a social staff. It shouldn’t be a mixture of several disciplines, not just a bunch of “social experts.” 11. If senior management isn’t engaged, the social team is forced into guessing what might be considered a “success” by the C-suite. 12. Mobile customization will be getting big investments from brands in 2013. Brands need to provide shoppers utility, not just information. 75% will use mobile this holiday season to avoid in-store madness. 13. Data becomes information, information becomes insight, and insight becomes actionable. The Oracle Social Summit brought together brands, agencies, Oracle social experts and industry thought leaders to take a serious look at where social stands today, and where it’s headed in the near future. Given the speed of social’s evolution, attending such events (or at least reading nifty summary blogs) is a good investment in making sure your enterprise isn’t falling gradually behind.

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• Green (Screen) Computing

  - by onefloridacoder

  I recently was given an assignment to create a UX where a user could use the up and down arrow keys, as well as the tab and enter keys to move through a Silverlight datagrid that is going be used as part of a high throughput data entry UI. And to be honest, I’ve not trapped key codes since I coded JavaScript a few years ago.  Although the frameworks I’m using made it easy, it wasn’t without some trial and error.    The other thing that bothered me was that the customer tossed this into the use case as they were delivering the use case.  Fine.  I’ll take a whack at anything and beat up myself and beg (I’m not beyond begging for help) the community for help to get something done if I have to. It wasn’t as bad as I thought and I thought I would hopefully save someone a few keystrokes if you wanted to build a green screen for your customer.   Here’s the ValueConverter to handle changing the strings to decimals and then back again.  The value is a nullable valuetype so there are few extra steps to take.  Usually the “ConvertBack()” method doesn’t get addressed but in this case we have two-way binding and the converter needs to ensure that if the user doesn’t enter a value it will remain null when the value is reapplied to the model object’s setter.  1: using System; 2: using System.Windows.Data; 3: using System.Globalization; 4:  5: public class NullableDecimalToStringConverter : IValueConverter 6: { 7: public object Convert(object value, Type targetType, object parameter, System.Globalization.CultureInfo culture) 8: { 9: if (!(((decimal?)value).HasValue)) 10: { 11: return (decimal?)null; 12: } 13: if (!(value is decimal)) 14: { 15: throw new ArgumentException("The value must be of type decimal"); 16: } 17:  18: NumberFormatInfo nfi = culture.NumberFormat; 19: nfi.NumberDecimalDigits = 4; 20:  21: return ((decimal)value).ToString("N", nfi); 22: } 23:  24: public object ConvertBack(object value, Type targetType, object parameter, System.Globalization.CultureInfo culture) 25: { 26: decimal nullableDecimal; 27: decimal.TryParse(value.ToString(), out nullableDecimal); 28:  29: return nullableDecimal == 0 ? null : nullableDecimal.ToString(); 30: } 31: }            The ConvertBack() method uses TryParse to create a value from the incoming string so if the parse fails, we get a null value back, which is what we would expect.  But while I was testing I realized that if the user types something like “2..4” instead of “2.4”, TryParse will fail and still return a null.  The user is getting “puuu-lenty” of eye-candy to ensure they know how many values are affected in this particular view. Here’s the XAML code.   This is the simple part, we just have a DataGrid with one column here that’s bound to the the appropriate ViewModel property with the Converter referenced as well. 1: <data:DataGridTextColumn 2: Header="On-Hand" 3: Binding="{Binding Quantity, 4: Mode=TwoWay, 5: Converter={StaticResource DecimalToStringConverter}}" 6: IsReadOnly="False" /> Nothing too magical here.  Just some XAML to hook things up.   Here’s the code behind that’s handling the DataGridKeyup event.  These are wired to a local/private method but could be converted to something the ViewModel could use, but I just need to get this working for now. 1: // Wire up happens in the constructor 2: this.PicDataGrid.KeyUp += (s, e) => this.HandleKeyUp(e);   1: // DataGrid.BeginEdit fires when DataGrid.KeyUp fires. 2: private void HandleKeyUp(KeyEventArgs args) 3: { 4: if (args.Key == Key.Down || 5: args.Key == Key.Up || 6: args.Key == Key.Tab || 7: args.Key == Key.Enter ) 8: { 9: this.PicDataGrid.BeginEdit(); 10: } 11: }   And that’s it.  The ValueConverter was the biggest problem starting out because I was using an existing converter that didn’t take nullable value types into account.   Once the converter was passing back the appropriate value (null, “#.####”) the grid cell(s) and the model objects started working as I needed them to. HTH.

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• Protecting Consolidated Data on Engineered Systems

  - by Steve Enevold

  In this time of reduced budgets and cost cutting measures in Federal, State and Local governments, the requirement to provide services continues to grow. Many agencies are looking at consolidating their infrastructure to reduce cost and meet budget goals. Oracle's engineered systems are ideal platforms for accomplishing these goals. These systems provide unparalleled performance that is ideal for running applications and databases that traditionally run on separate dedicated environments. However, putting multiple critical applications and databases in a single architecture makes security more critical. You are putting a concentrated set of sensitive data on a single system, making it a more tempting target.  The environments were previously separated by iron so now you need to provide assurance that one group, department, or application's information is not visible to other personnel or applications resident in the Exadata system. Administration of the environments requires formal separation of duties so an administrator of one application environment cannot view or negatively impact others. Also, these systems need to be in protected environments just like other critical production servers. They should be in a data center protected by physical controls, network firewalls, intrusion detection and prevention, etc Exadata also provides unique security benefits, including a reducing attack surface by minimizing packages and services to only those required. In addition to reducing the possible system areas someone may attempt to infiltrate, Exadata has the following features: 1.    Infiniband, which functions as a secure private backplane 2.    IPTables  to perform stateful packet inspection for all nodes               Cellwall implements firewall services on each cell using IPTables 3.    Hardware accelerated encryption for data at rest on storage cells Oracle is uniquely positioned to provide the security necessary for implementing Exadata because security has been a core focus since the company's beginning. In addition to the security capabilities inherent in Exadata, Oracle security products are all certified to run in an Exadata environment. Database Vault Oracle Database Vault helps organizations increase the security of existing applications and address regulatory mandates that call for separation-of-duties, least privilege and other preventive controls to ensure data integrity and data privacy. Oracle Database Vault proactively protects application data stored in the Oracle database from being accessed by privileged database users. A unique feature of Database Vault is the ability to segregate administrative tasks including when a command can be executed, or that the DBA can manage the health of the database and objects, but may not see the data Advanced Security  helps organizations comply with privacy and regulatory mandates by transparently encrypting all application data or specific sensitive columns, such as credit cards, social security numbers, or personally identifiable information (PII). By encrypting data at rest and whenever it leaves the database over the network or via backups, Oracle Advanced Security provides the most cost-effective solution for comprehensive data protection. Label Security  is a powerful and easy-to-use tool for classifying data and mediating access to data based on its classification. Designed to meet public-sector requirements for multi-level security and mandatory access control, Oracle Label Security provides a flexible framework that both government and commercial entities worldwide can use to manage access to data on a "need to know" basis in order to protect data privacy and achieve regulatory compliance  Data Masking reduces the threat of someone in the development org taking data that has been copied from production to the development environment for testing, upgrades, etc by irreversibly replacing the original sensitive data with fictitious data so that production data can be shared safely with IT developers or offshore business partners  Audit Vault and Database Firewall Oracle Audit Vault and Database Firewall serves as a critical detective and preventive control across multiple operating systems and database platforms to protect against the abuse of legitimate access to databases responsible for almost all data breaches and cyber attacks.  Consolidation, cost-savings, and performance can now be achieved without sacrificing security. The combination of built in protection and Oracle’s industry-leading data protection solutions make Exadata an ideal platform for Federal, State, and local governments and agencies.

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• Controlling server configurations with IPS

  - by barts

  I recently received a customer question regarding how they best could control which packages and which versions were used on their production Solaris 11 servers.  They had considered pointing each server at its own software repository - a common initial approach.  A simpler method leverages one of dependency mechanisms we introduced with Solaris 11, but is not immediately obvious to most people. Typically, most internal IT departments qualify particular versions for production use.  What this customer wanted to do was insure that their operations staff only installed internally qualified versions of Solaris on their servers.  The easiest way of doing this is to leverage the 'incorporate' type of dependency in a small package defined for each server type.  From the reference " Packaging and Delivering Software With the Image Packaging System in Oracle® Solaris 11.1":  The incorporate dependency specifies that if the given package is installed, it must be at the given version, to the given version accuracy. For example, if the dependent FMRI has a version of 1.4.3, then no version less than 1.4.3 or greater than or equal to 1.4.4 satisfies the dependency. Version 1.4.3.7 does satisfy this example dependency. The common way to use incorporate dependencies is to put many of them in the same package to define a surface in the package version space that is compatible. Packages that contain such sets of incorporate dependencies are often called incorporations. Incorporations are typically used to define sets of software packages that are built together and are not separately versioned. The incorporate dependency is heavily used in Oracle Solaris to ensurethat compatible versions of software are installed together. An example incorporate dependency is: depend type=incorporate fmri=pkg:/driver/network/ethernet/[email protected],5.11-0.175.0.0.0.2.1 So, to make sure only qualified versions are installed on a server, create a package that will be installed on the machines to be controlled.  This package will contain an incorporate dependency on the "entire" package, which controls the various components used to be build Solaris.  Every time a new version of Solaris has been qualified for production use, create a new version of this package specifying the new version of "entire" that was qualified.  Once this new control package is available in the repositories configured on the production server, the pkg update command will update that system to the specified version.  Unless a new version of the control package is made available, pkg update will report that no updates are available since no version of the control package can be installed that satisfies the incorporate constraint. Note that if desired, the same package can be used to specify which packages must be present on the system by adding either "require" or "group" dependencies; the latter permits removal of some of the packages, the former does not.  More details on this can be found in either the section 5 pkg man page or the previously mentioned reference document. This technique of using package dependencies to constrain system configuration leverages the SAT solver which is at the heart of IPS, and is basic to how we package Solaris itself.  

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• Nominations now open for the Oracle FMW Excellence Awards 2014

  - by Greg Jensen

  2014 Oracle Excellence Award NominationsWho Is the Innovative Leader for Identity Management? •    Is your organization leveraging one of Oracle’s Identity and Access Management solutions in your production environment?•    Are you a leading edge organization that has adopted a forward thinking approach to Identity and Access Management processes across the organization?•    Are you ready to promote and highlight the success of your deployment to your peers? •    Would you a chance to win FREE registration to Oracle OpenWorld 2014? Oracle is pleased to announce the call for nominations for the 2014 Oracle Excellence Awards: Oracle Fusion Middleware Innovation.  The Oracle Excellence Awards for Oracle Fusion Middleware Innovation honor organizations using Oracle Fusion Middleware to deliver unique business value.  This year, the awards will recognize customers across nine distinct categories, including Identity and Access Management.  Oracle customers, who feel they are pioneers in their implementation of at least one of the Oracle Identity and Access Management offerings in a production environment or active deployment, should submit a nomination.  If submitted by June 20th, 2014, you will have a chance to win a FREE registration to Oracle OpenWorld 2014 (September 28 - October 2) in San Francisco, CA.  Top customers will be showcased at Oracle OpenWorld and featured in Oracle publications.   The  Identity and Access Management Nomination Form Additional benefits to nomineesNominating your organization opens additional opportunities to partner with Oracle such as:•    Promotion of your Customer Success StoriesProvides a platform for you to share the success of your initiatives and programs to peer groups raising the overall visibility of your team and your organization as a leader in security•    Social Media promotion (Video, Blog & Podcast)Reach the masses of Oracle’s customers through sharing of success stories, or customer created blog content that highlights the advanced thought leadership role in security with co-authored articles on Oracle Blog page that reaches close to 100,000 subscribers. There are numerous options to promote activities on Facebook, Twitter and co-branded activities using Video and Audio. •    Live speaking opportunities to your peersAs a technology leader within your organization, you can represent your organization at Oracle sponsored events (online, in person or webcasts) to help share the success of your organizations efforts building out your team/organization brand and success. •    Invitation to the IDM Architect ForumOracle is able to invite the right customers into the IDM Architect Forum which is an invite only group of customers that meet monthly to hear technology driven presentations from their own peers (not from Oracle) on today’s trends.  If you want to hear privately what some of the most successful companies in every industry are doing about security, this is the forum to be in. All presentations are private and remain within the forum, and only members can see take advantage of the lessons gained from these meetings.  To date, there are 125 members. There are many more advantages to partnering with Oracle, however, it can start with the simple nomination form for Identity and Access Management category of the 2014 Oracle Excellence Award Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;}

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• Administer, manage, monitor, and fine tune the performance of your Oracle SOA Suite 11g Service Infrastructure and SOA composite applications.

  - by JuergenKress

  Key Features of the book If you are an Oracle SOA suite administrator, then this book is your bible. It gives you everything you need to know about all your tasks and help you to apply what you learn in your everyday life right from the first chapter. The book walks through promoting code across environments, performance tuning the service infrastructure, monitoring the environment, configuring security policies, managing the dehydration store, backing and restoring environments and so on. Packed with real-world examples from authors' own experiences, this books offers a unique insight into Oracle SOA Suite Administration. Detailed description The book begins with an introduction of SOA and quickly moves on to management of SOA composite applications. Readers will learn how to manage composite applications, their deployments and lifecycles. Equipped with this knowledge, readers will be introduced to monitoring and performance tuning SOA Suite, monitoring instances, messages, and composite applications, managing faults and exceptions, configuring audit levels of composite applications to include end-to-end monitoring through the use of extended logging as well as administering and configuring all SOA Suite components. A very important aspect of administration is tuning and optimizing the infrastructure for performance and book offers real work recommendations to monitor and performance tune service engines, the underlying WebLogic server, threads and timeouts, files systems, and composite applications. It also covers detailed administration of individual service components, configuring the infrastructure MBeans using both Oracle Enterprise Manager Fusion Middleware Control and WLST based scripts, migrating worklist preferences and BAM data across environments, setting up Email, LDAP and custom XPath. An administrator is always trusted with troubleshooting and root causing problems in the infrastructure and this book will help you through the troubleshooting approaches as how to identify faults and exception through extended logging and thread dumps and find solutions to common startup problems and deployment issues. The advanced contents of this book explains OWSM security framework and how to secure components deployed to the infrastructure along with the details of all groundwork needed to ready the environment. Last few chapters help you to understand and deal with managing the metadata services repository and dehydration store, backup and recovery and concluding with advanced topics such as silent/scripted installations, cloning, upgrading, patching and high availability installations. Packed with real-world examples, and tips straight from the trench; this book offers insights into SOA Suite administration that you will not find elsewhere. Part of our writing style in this book draws heavily on the philosophy of reuse and as such the book provide an ample of executable SQL queries and WLST scripts that administrators can reuse and extend to perform most of the administration tasks such as monitoring instances, processing times, instance states and perform automatic deployments, tuning, migration, and installation. These scripts are spread over each of the chapters in the book and can also be downloaded from here. The book is available in different formats at the following websites: Paperback and eBook versions & Kindle version. It is available for order and signed copies are available through our web site. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit  www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Technorati Tags: SOA book,SOA Suite Adminsitration,SOA Community,Oracle SOA,Oracle BPM,Community,OPN,Jürgen Kress

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• ArchBeat Link-o-Rama for 2012-06-29

  - by Bob Rhubart

  Backward-compatible vs. forward-compatible: a tale of two clouds | William Vambenepe "There is the Cloud that provides value by requiring as few changes as possible. And there is the Cloud that provides value by raising the abstraction and operation level," says William Vambenepe. "The backward-compatible Cloud versus the forward-compatible Cloud." Vambenepe was a panelist on the recent ArchBeat podcast Public, Private, and Hybrid Clouds. Andrejus Baranovskis's Blog: ADF 11g PS5 Application with Customized BPM Worklist Task Flow (MDS Seeded Customization) Oracle ACE Director Andrejus Baranovskis investigates "how you can customize a standard BPM Task Flow through MDS Seeded customization." Oracle OpenWorld 2012 Music Festival If, after a day spent in sessions at Oracle Openworld, you want nothing more than to head back to your hotel for a quiet evening spent responding to email, please ignore the rest of this message. Because every night from Sept 30 to Oct 4 the streets of San Francisco will pulsate with music from a vast array of bands representing more musical styles than a single human brain an comprehend. It's the first ever Oracle Music Festival, baby, 7:00pm to 1:00am every night. Are those emails that important...? Resource Kit: Oracle Exadata - includes demos, videos, product datasheets, and technical white papers. This free resource kit includes several customer case study videos, two 3D product demos, several product datasheets, and three technical architecture white papers. Registration is required for the who don't already have a free Oracle.com membership account. Some execs contemplate making 'Bring Your Own Device' mandatory | ZDNet "Companies and agencies are recognizing that individual employees are doing a better job of handling and managing their devices than their harried and overworked IT departments – who need to focus on bigger priorities, such as analytics and cloud," says ZDNet SOA blogger Joe McKendrick. Podcast Show Notes: Public, Private, and Hybrid Clouds All three parts of this discussion are now available. Featuring a panel of leading Oracle cloud computing experts, including Dr. James Baty, Mark T. Nelson, Ajay Srivastava, and William Vambenepe, the discussion covers an overview of the various flavors of cloud computing, the importance of standards, Why cloud computing is a paradigm shift—and why it isn't, and advice on what architects need to know to take advantage of the cloud. And for those who prefer reading to listening, a complete transcript is also available. Amazon AMIs and Oracle VM templates (Cloud Migrations) Cloud migration expert Tom Laszewski shares an objective comparison of these two resources. IOUC : Blogs : Read the latest news on the global user group community - June 2012! The June 2012 edition of "Are You a Member Yet?"—the quarterly newsletter about Oracle user group communities around the world. Webcast: Introducing Identity Management 11g R2 - July 19 Date: Thursday, July 19, 2012 Time: 10am PT / 1pm ET Please join Oracle and customer executives for the launch of Oracle Identity Management 11g R2, the breakthrough technology that dramatically expands the reach of identity management to cloud and mobile environments. Thought for the Day "The most important single aspect of software development is to be clear about what you are trying to build." — Bjarne Stroustrup Source: SoftwareQuotes.com

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• The Evolution of Oracle Direct EMEA by John McGann

  - by user769227

  John is expanding his Dublin based team and is currently recruiting a Director with marketing and sales leadership experience: http://bit.ly/O8PyDF Should you wish to apply, please send your CV to [email protected] Hi, my name is John McGann and I am part of the Oracle Direct management team, based in Dublin.   Today I’m writing from the Oracle London City office, right in the heart of the financial district and up to very recently at the centre of a fantastic Olympic Games. The Olympics saw individuals and teams from across the globe competing to decide who is Citius, Altius, Fortius - “Faster, Higher, Stronger" There are lots of obvious parallels between the competitive world of the Olympics and the Business environments that many of us operate in, but there are also some interesting differences – especially in my area of responsibility within Oracle. We are of course constantly striving to be the best - the best solution on offer for our clients, bringing simplicity to their management, consumption and application of information technology, and the best provider when compared with our many niche competitors.   In Oracle and especially in Oracle Direct, a key aspect of how we achieve this is what sets us apart from the Olympians.  We have long ago eliminated geographic boundaries as a limitation to what we can achieve. We assemble the strongest individuals across multiple countries and bring them together in teams focussed on a single goal. One such team is the Oracle Direct Sales Programs team. In case you don’t know, Oracle Direct EMEA (Europe Middle East and Africa) is the inside sales division in Oracle and it is where I started my Oracle career.  I remember that my first role involved putting direct mail in envelopes.... things have moved on a bit since then – for me, for Oracle Direct and in how we interact with our customers. Today, the team of over 1000 people is located in the different Oracle Direct offices around Europe – the main ones are Malaga, Berlin, Prague and Dubai plus the headquarters in Dublin. We work in over 20 languages and are in constant contact with current and future Oracle customers, using the latest internet and telephone technologies to effectively communicate and collaborate with each other, our customers and prospects. One of my areas of responsibility within Oracle Direct is the Sales Programs team. This team of 25 people manages the planning and execution of demand generation, leading the process of finding new and incremental revenue within Oracle Direct. The Sales Programs Managers or ‘SPMs’ are embedded within each of the Oracle Direct sales teams, focussed on distinct geographies or product groups. The SPMs are virtual members of the regional sales management teams, and work closely with the sales and marketing teams to define and deliver demand generation activities. The customer contact elements of these activities are executed via the Oracle Direct Sales and Business Development/Lead Generation teams, to deliver the pipeline required to meet our revenue goals. Activities can range from pan-EMEA joint sales and marketing campaigns, to very localised niche campaigns. The campaigns might focus on particular segments of our existing customers, introducing elements of our evolving solution portfolio which customers may not be familiar with. The Sales Programs team also manages ‘Nurture’ activities to ensure that we develop potential business opportunities with contacts and organisations that do not have immediate requirements. Looking ahead, it is really important that we continue to evolve our ability to add value to our clients and reduce the physical limitations of our distance from them through the innovative application of technology. This enables us to enhance the customer buying experience and to enable the Inside Sales teams to manage ever more complex sales cycles from start to finish.  One of my expectations of my team is to actively drive innovation in how we leverage data to better understand our customers, and exploit emerging technologies to better communicate with them.   With the rate of innovation and acquisition within Oracle, we need to ensure that existing and potential customers are aware of all we have to offer that relates to their business goals.   We need to achieve this via a coherent communication and sales strategy to effectively target the right people using the most effective medium. This is another area where the Sales Programs team plays a key role.

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• Oracle Retail Mobile Point-of-Service

  - by David Dorf

  When most people discuss mobile in retail, they immediately go to shopping applications.  While I agree the consumer side of mobile is huge, I believe its also important to arm store associates with mobile tools.  There are around a dozen major roll-outs of mobile POS to chain retailers, and all have been successful.  This does not, however, signal the demise of traditional registers.  Retailers will adopt mobile POS slowly and reduce the number of fixed registers over time, but there's likely to be a combination of both for the foreseeable future.  Even Apple retains at least one fixed register in every store, you just have to know where to look. The business benefits for mobile POS are pretty straightforward: 1. Faster checkout.  Walmart's CFO recently reported that for every second they shave off the average transaction time, they can potentially save $12M a year in labor.  I think its more likely that labor will be redeployed to enhance the customer experience. 2. Smarter associates.  The sales associates on the floor need the same access to information that consumers have, if not more.  They need ready access to product details, reviews, inventory, etc. to meet consumer expectations.  In a recent study, 40% of consumers said a savvy store associate can impact their final product selection more than a website. 3. Lower costs.  Mobile POS hardware (iPod touch + sled) costs about a fifth of fixed registers, not to mention the reclaimed space that can be used for product displays. But almost all Mobile POS solutions can claim those benefits equally.  Where there's differentiation is on the technical side.  Oracle recently announced availability of the Oracle Retail Mobile Point-of-Service, and it has three big technology advantages in the market: 1. Portable. We used a popular open-source component called PhoneGap that abstracts the app from the underlying OS and hardware so that iOS, Android, and other platforms could be supported.  Further, we used Web technologies such as HTML5 and JavaScript, which are commonly known by many programmers, as opposed to ObjectiveC which is more difficult to find.  The screen can adjust to different form-factors and sizes, just like you see with browsers.  In the future when a new, zippy device gets released, retailers will have the option to move to that device more easily than if they used a native app. 2. Flexible.  Our Mobile POS is free with the Oracle Retail Point-of-Service product.  Retailers can use any combination of fixed and mobile registers, and those ratios can change as required.  Perhaps start with 1 mobile and 4 fixed per store, then transition over time to 4 mobile and 1 fixed without any additional software licenses.  Our scalable solution supports lots of combinations. 3. Consistent.  Because our Mobile POS is fully integrated to our traditional POS, the same business logic is reused.  Third-party Mobile POS solutions often handle pricing, promotions, and tax calculations separately leading to possible inconsistencies within the store.  That won't happen with Oracle's solution. For many retailers, Mobile POS can lower costs, increase customer service, and generally enhance a consumer's in-store experience.  Apple led the way, but lots of other retailers are discovering the many benefits of adding mobile capabilities in their stores.  Just be sure to examine both the business and technology benefits so you get the most value from your solution for the longest period of time.

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• Join us on our Journey to be #1 in SaaS!

  - by jessica.ebbelaar(at)oracle.com

  WHY ORACLE? Oracle is a robust organization that has proven to maintain growth and innovation at all levels with a constant evolving attitude. The main ingredient of Oracles success is the 105.000 talented employees who constantly amaze each other in building a better and more innovative organization. Oracle is a company where YOU can make a difference. What is OD? Oracle Direct is a state-of-the-art, multi-channel EMEA sales operation bringing to life the benefits of Oracle’s complete technology stack. It offers you the unique opportunity to work with the most talented and like-minded sales professionals in the industry.  You will have access to world class training and structured career development programmes allowing you to accelerate your Solution Sales career across a multitude of product lines and a choice of attractive locations. What positions are OD Hiring?   Oracle is on a journey to be the #1 SaaS vendor in EMEA.  Due to recent expansion and acquisitions within our Cloud Business, we are now growing our EMEA Cloud Applications Sales Group in Dublin. We have many exciting NEW opportunities across our CRM and HCM SaaS Sales teams. As a SaaS Sales Account Manager, you will proactively manage an assigned territory / vertical with responsibility for the full sales cycle. This role requires strong business development, solution selling, account management and closing skills. WHY ORACLE? Oracle is a robust organization that has proven to maintain growth and innovation at all levels with a constant evolving attitude. The main ingredient of Oracles success is the 105.000 talented employees who constantly amaze each other in building a better and more innovative organization. Oracle is a company where YOU can make a difference. What is OD? Oracle Direct is a state-of-the-art, multi-channel EMEA sales operation bringing to life the benefits of Oracle’s complete technology stack. It offers you the unique opportunity to work with the most talented and like-minded sales professionals in the industry.  You will have access to world class training and structured career development programmes allowing you to accelerate your Solution Sales career across a multitude of product lines and a choice of attractive locations. What positions are OD Hiring? Oracle is on a journey to be the #1 SaaS vendor in EMEA.  Due to recent expansion and acquisitions within our Cloud Business, we are now growing our EMEA Cloud Applications Sales Group in Dublin. We have many exciting NEW opportunities across our CRM and HCM SaaS Sales teams. As a SaaS Sales Account Manager, you will proactively manage an assigned territory / vertical with responsibility for the full sales cycle. This role requires strong business development, solution selling, account management and closing skills. What is the Business Development Group (BDG) The Business Development Group is the key entry point in Oracle for the future Sales and Management talent of the organisation. We are the Demand Generation engine for Oracle in EMEA. We provide revenue generating, quality sales pipeline to our Inside and Field Sales professionals as well as to our Channel Partners. Our current focus is to provide an agile and flexible service offering to our customers and stakeholders to meet ever changing business needs, whilst constantly striving to improve the customer experience, quality of our pipeline, market coverage and penetration. As a SaaS Business Development Consultant (BDC) you will be the first touch point with new customers. Your goal is to proactively identify and qualify business opportunities leading to revenue for Oracle. You will work closely with your Inside Sales colleagues who will progress your qualified pipeline and opportunities. Work for us Work for the only multi-pillar SaaS vendor in the market Be part of a FUN, fast paced and truly International sales team  Develop you solution sales EXPERTISE Drive your CAREER development within a structured and supportive environment The Profile You have a passion for selling cutting-edge technology You thrive in a fast paced and dynamic work environment where being the best is paramount Your priority is always the customer You live for a challenge and you love to win Join us on our Journey to be #1 in SaaS and be part of our Cloud Success Story! You will find more information about open roles here

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• PARTNER WEBCAST- INNOVATIONS IN PRODUCTS PROGRAM (FORMERLY KNOWN AS COMPETENCE VIRTUAL)

  - by mseika

  PARTNER WEBCAST- INNOVATIONS IN PRODUCTS PROGRAM (FORMERLY KNOWN AS COMPETENCE VIRTUAL) JULY 2ND, 2012 AT 04:00 PM CET (03:00 PM GMT)I am pleased to invite you to join the Innovations in Products –webcast. Innovations in Products will present Oracle Applications' Product's new functions and features including sales positioning. The key objectives of these webcasts are to inspire System Integrator's implementation personnel to conduct successful after sales in their Customer projects. Innovations in Products will be presented on the 1st Monday of each quarter after the billable day (4:00 to 5:00 PM CET). The webcast is intended for System Integrator's Implementation Certified Specialists but Innovations in Products is open for other interested Oracle Applications system Integrator's personnel as well. At first, two Oracle representatives will discuss Oracle's contribution to Partners. Then you will see product breakout session followed by Q&A with Oracle Experts. Each session will last for maximum 1 hour. A Q&A Document covering all questions and answers will be made available after the webcast. What are the Benefits for partners? Find out how Innovations in Products helps you to improve your after sales Discover new functions and features so you can enrich your Customers's solution Learn more about Oracle Applications products, especially sales positioning Hear crucial questions raised by colleague alike, learn from their interest Engage and present your questions to subject experts Be inspired of the richness of Oracle Application portfolio – for your and your customer’s benefit. Note: Should you already be familiar with a specific Product, then choose another one. Doing so you would expand your knowledge of the overall Applications portfolio. Some presentations contain product demonstration, although these presentations are not intended to be extremely detailed technical presentations. Note: At the latter part of this email you have also 17 links into the recent Applications Products presentations and 6 links into the Public Sector Value Proposition presentations that were presented in Innovations in Industries -program. Product breakout sessions: Fusion Applications Technology and Extensibility Fusion Applications - Transforming your Back-Office Accounting Function Fusion HCM & Talent Overview & Extensibility Fusion HCM Compensation Planning Enterprise PLM for the Product Value Chain Oracle's Asset Management and Maintenance Solution For more details please visit Innovations in Products and other breakout sessions on OPN page. Delivery Format Innovations in Products –program is a series of FREE prerecorded Applications product presentations followed by Q&A. It will be delivered over the Web. Participants have the opportunity to submit questions during the web cast via chat and subject matter experts will provide verbal answers live. Innovations in Products consists of several parallel prerecorded product breakout sessions, each lasting for max. 1 hour. At first, two Oracle representatives will discuss Oracle’s contribution to Partners. Then you’ll see the product breakout sessions followed by Q&A with Oracle Experts. A Q&A document covering all questions and answers will be made available after the webcast. You can also see Innovations in Products afterwards as its content will be available online for the next 6-12 months.The next Innovations in Products web casts will be presented as follows: July 2nd 2012 October 1st 2012 January 14th 2013 April 8th 2013. Note: Depending on local network bandwidth please allow some seconds time the presentations to download. You might want to refresh your screen by pressing F5. DurationMaximum 1 hour For further information please contact me Markku Rouhiainen.

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• PARTNER WEBCAST- INNOVATIONS IN PRODUCTS PROGRAM (FORMERLY KNOWN AS COMPETENCE VIRTUAL)

  - by mseika

  PARTNER WEBCAST- INNOVATIONS IN PRODUCTS PROGRAM (FORMERLY KNOWN AS COMPETENCE VIRTUAL) JULY 2ND, 2012 AT 04:00 PM CET (03:00 PM GMT)I am pleased to invite you to join the Innovations in Products –webcast. Innovations in Products will present Oracle Applications' Product's new functions and features including sales positioning. The key objectives of these webcasts are to inspire System Integrator's implementation personnel to conduct successful after sales in their Customer projects. Innovations in Products will be presented on the 1st Monday of each quarter after the billable day (4:00 to 5:00 PM CET). The webcast is intended for System Integrator's Implementation Certified Specialists but Innovations in Products is open for other interested Oracle Applications system Integrator's personnel as well. At first, two Oracle representatives will discuss Oracle's contribution to Partners. Then you will see product breakout session followed by Q&A with Oracle Experts. Each session will last for maximum 1 hour. A Q&A Document covering all questions and answers will be made available after the webcast. What are the Benefits for partners? Find out how Innovations in Products helps you to improve your after sales Discover new functions and features so you can enrich your Customers's solution Learn more about Oracle Applications products, especially sales positioning Hear crucial questions raised by colleague alike, learn from their interest Engage and present your questions to subject experts Be inspired of the richness of Oracle Application portfolio – for your and your customer’s benefit. Note: Should you already be familiar with a specific Product, then choose another one. Doing so you would expand your knowledge of the overall Applications portfolio. Some presentations contain product demonstration, although these presentations are not intended to be extremely detailed technical presentations. Note: At the latter part of this email you have also 17 links into the recent Applications Products presentations and 6 links into the Public Sector Value Proposition presentations that were presented in Innovations in Industries -program. Product breakout sessions: Fusion Applications Technology and Extensibility Fusion Applications - Transforming your Back-Office Accounting Function Fusion HCM & Talent Overview & Extensibility Fusion HCM Compensation Planning Enterprise PLM for the Product Value Chain Oracle's Asset Management and Maintenance Solution For more details please visit Innovations in Products and other breakout sessions on OPN page. Delivery Format Innovations in Products –program is a series of FREE prerecorded Applications product presentations followed by Q&A. It will be delivered over the Web. Participants have the opportunity to submit questions during the web cast via chat and subject matter experts will provide verbal answers live. Innovations in Products consists of several parallel prerecorded product breakout sessions, each lasting for max. 1 hour. At first, two Oracle representatives will discuss Oracle’s contribution to Partners. Then you’ll see the product breakout sessions followed by Q&A with Oracle Experts. A Q&A document covering all questions and answers will be made available after the webcast. You can also see Innovations in Products afterwards as its content will be available online for the next 6-12 months.The next Innovations in Products web casts will be presented as follows: July 2nd 2012 October 1st 2012 January 14th 2013 April 8th 2013. Note: Depending on local network bandwidth please allow some seconds time the presentations to download. You might want to refresh your screen by pressing F5. DurationMaximum 1 hour For further information please contact me Markku Rouhiainen.

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• Exadata X3, 11.2.3.2 and Oracle Platinum Services

  - by Rene Kundersma

  Oracle recently announced an Exadata Hardware Update. The overall architecture will remain the same, however some interesting hardware refreshes are done especially for the storage server (X3-2L). Each cell will now have 1600GB of flash, this means an X3-2 full rack will have 20.3 TB of total flash ! For all the details I would like to refer to the Oracle Exadata product page: www.oracle.com/exadata Together with the announcement of the X3 generation. A new Exadata release, 11.2.3.2 is made available. New Exadata systems will be shipped with this release and existing installations can be updated to that release. As always there is a storage cell patch and a patch for the compute node, which again needs to be applied using YUM. Instructions and requirements for patching existing Exadata compute nodes to 11.2.3.2 using YUM can be found in the patch README. Depending on the release you have installed on your compute nodes the README will direct you to a particular section in MOS note 1473002.1. MOS 1473002.1 should only be followed with the instructions from the 11.2.3.2 patch README. Like with 11.2.3.1.0 and 11.2.3.1.1 instructions are added to prepare your systems to use YUM for the first time in case you are still on release 11.2.2.4.2 and earlier. You will also find these One Time Setup instructions in MOS note 1473002.1 By default compute nodes that will be updated to 11.2.3.2.0 will have the UEK kernel. Before 11.2.3.2.0 the 'compatible kernel' was used for the compute nodes. For 11.2.3.2.0 customer will have the choice to replace the UEK kernel with the Exadata standard 'compatible kernel' which is also in the ULN 11.2.3.2 channel. Recommended is to use the kernel that is installed by default. One of the other great new things 11.2.3.2 brings is Writeback Flashcache (wbfc). By default wbfc is disabled after the upgrade to 11.2.3.2. Enable wbfc after patching on the storage servers of your test environment and see the improvements this brings for your applications. Writeback FlashCache can be enabled  by dropping the existing FlashCache, stopping the cellsrv process and changing the FlashCacheMode attribute of the cell. Of course stopping cellsrv can only be done in a controlled manner. Steps: drop flashcache alter cell shutdown services cellsrv again, cellsrv can only be stopped in a controlled manner alter cell flashCacheMode = WriteBack alter cell startup services cellsrv create flashcache all Going back to WriteThrough FlashCache is also possible, but only after flushing the FlashCache: alter cell flashcache all flush Last item I like to highlight in particular is already from a while ago, but a great thing to emphasis: Oracle Platinum Services. On top of the remote fault monitoring with faster response times Oracle has included update and patch deployment services.These services are delivered by Oracle Advanced Customer Support at no additional costs for qualified Oracle Premier Support customers. References: 11.2.3.2.0 README Exadata YUM Repository Population, One-Time Setup Configuration and YUM upgrades  1473002.1 Oracle Platinum Services

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• Impressions of Pivotal Tracker

  Pivotal Tracker is a free, online agile project management system. Ive been using it recently to better communicate to customers about the current state of our project. In Pivotal Tracker, the unit of work is a story and stories are arranged into iterations or delivery cycles. Stories can be any level of granularity you want, but the idea is to use stories to communicate clearly to customers, so you dont want to write a novel. You especially dont want to write a list of detailed programming tasks. A good story for a point of sale system might be: Allow managers to override the price of an item while ringing up a customer. A less useful story: Script out the process of adding a manager flag to the user table and stage that script into the deploy directory. Stories are estimated using a point scale, by default 1, 2 or 3. Iterations are then automatically laid out by combining enough tasks to fill the point total for that period of time. You have to start with a guess on how many points your team can do in an iteration, then adjust with real data as you complete iterations. This is basic agile methodology, but where Pivotal Tracker adds value is that it automatically and graphically lays out iterations for you on your project site. This makes communication and planning easy. Compiling release notes is no longer painful as it has been clear from the outset what work is going on. While I much prefer Pivotal Trackers customer facing interface over what we used previously (TFS), I see a couple of gaps. First, I have not able to make much headway with the reporting tools. Despite my complaints about TFS, it can produce some nice reports. Second, its not clear where if at all, Id keep track of purely internal tasks. Im talking about server maintenance, cleaning up source control, checking back on some code which you never quite felt right about. Theres no purpose in cluttering up an iteration backlog with these items, but if you dont track them, you lose them. Im not sure what a good answer for that is. One gap I thought Id see, which I dont, is more granular dev tasks. If Im implementing a story, Ill write out the steps and track my progress, but really, those steps arent useful to anybody but me. The only time Ive found that level of detail really useful is when my tasks are defined at too high a level anyway or when Im working with someone who needs more coaching and might not be able to finish a story in time without some scaffolding to get them going. You can learn more about Pivotal Tracker at: http://www.pivotaltracker.com/learnmore.   --- Relevant Links --- A good intro to stories: http://www.agilemodeling.com/artifacts/userStory.htmDid you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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• SQL SERVER – How to Get SQL Server Restart Notification?

  - by Pinal Dave

  Few days back my friend called me to know if there is any tool which can be used to get restart notification about SQL in their environment. I told that SQL Server can do it by itself with some configurations. He was happy and surprised to know that he need not spend any extra money. In SQL Server, we can configure stored procedure(s) to run at start-up of SQL Server. This blog would give steps to achieve how to achieve it. There are many situations where this feature can be used. Below are few. Logging SQL Server startup timings Modify data in some table during startup (i.e. table in tempdb) Sending notification about SQL start. Step 1 – Enable ‘scan for startup procs’ This can be done either using T-SQL or User Interface of Management Studio. EXEC sys.sp_configure N'Show Advanced Options', N'1' GO RECONFIGURE WITH OVERRIDE GO EXEC sys.sp_configure N'scan for startup procs', N'1' GO RECONFIGURE WITH OVERRIDE GO Below is the interface to change the setting. We need to go to “Server” > “Properties” and use “Advanced” tab. “Scan for Startup Procs” is the parameter under “Miscellaneous” section as shown below. We need to make value as “True” and hit OK. Step 2 – Create stored procedure It’s important to note that the procedure is executed after recovery is finished for ALL databases. Here is a sample stored procedure. You can use your own logic in the procedure. CREATE PROCEDURE SQLStartupProc AS BEGIN CREATE TABLE ##ThisTableShouldAlwaysExists (AnyColumn INT) END Step 3 – Set Procedure to run at startup We need to use sp_procoption to mark the procedure to run at startup. Here is the code to let SQL know that this is startup proc. sp_procoption 'SQLStartupProc', 'startup', 'true' This can be used only for procedures in master database. Msg 15398, Level 11, State 1, Procedure sp_procoption, Line 89 Only objects in the master database owned by dbo can have the startup setting changed. We also need to remember that such procedure should not have any input/output parameter. Here is the error which would be raised. Msg 15399, Level 11, State 1, Procedure sp_procoption, Line 107 Could not change startup option because this option is restricted to objects that have no parameters. Verification Here is the query to find which procedures is marked as startup procedures. SELECT name FROM sys.objects WHERE OBJECTPROPERTY(OBJECT_ID, 'ExecIsStartup') = 1 Once this is done, I have restarted SQL instance and here is what we would see in SQL ERRORLOG Launched startup procedure 'SQLStartupProc'. This confirms that stored procedure is executed. You can also notice that this is done after all databases are recovered. Recovery is complete. This is an informational message only. No user action is required. After few days my friend again called me and asked – I want to turn this OFF? Use comments section and post the answer for him.  Reference: Pinal Dave (http://blog.sqlauthority.com)Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQL Utility, T SQL

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• Why We Do What We Do. (Part 3 of 5 Part Series on JDE 5G Postponed)

  - by Kem Butller-Oracle

  By Lyle Ekdahl - Oracle JD Edwards Sr. VP General Manager  In the closing of part two of this 5 part blog series, I stated that in the next installment I would explore the expected results of the digital overdrive era and the impact it will have on our economy. While I have full intentions of writing on that topic, I am inspired today to write about something that is top of mind. It’s top of mind because it has come up several times recently conversations with my Oracle’s JD Edwards team members, with customers and our partners, plus I feel passionately about why I do what I do…. It is not what we do but why we do that thing that we do Do you know what you do? For the most part, I bet you could tell me what you do even if your work has changed over the years.  My real question is, “Do you get excited about what you do, and are you fulfilled? Does your work deliver a sense of purpose, a cause to work for, and something to believe in?”  Alright, I guess that was not a single question. So let me just ask, “Why?” Why are you here, right now? Why do you get up in the morning? Why do you go to work? Of course, I can’t answer those questions for you but I can share with you my POV.   For starters, there are several things that drive me. As many of you know by now, I have a somewhat competitive nature but it is not solely the thrill of winning that actually fuels me. Now don’t get me wrong, I do like winning occasionally. However winning is only a potential result of competing and is clearly not guaranteed. So why compete? Why compete in business, and particularly why in this Enterprise Software business?  Here’s why! I am fascinated by creative and building processes. It is about making or producing things, causing something to come into existence. With the right skill, imagination and determination, whether it’s art or invention; the result can deliver value and inspire. In both avocation and vocation I always gravitate towards the create/build processes.  I believe one of the skills necessary for the create/build process is not just the aptitude but also, and especially, the desire and attitude that drives one to gain a deeper understanding. The more I learn about our customers, the more I seek to understand what makes the successful and what difficult issues cause them to struggle. I like to look for the complex, non-commodity process problems where streamlined design and modern technology can provide an easy and simple solution. It is especially gratifying to see our customers use our software to increase their own ability to deliver value to the market. What an incredible network effect! I know many of you share this customer obsession as well as the create/build addiction focused on simple and elegant design. This is what I believe is at the root of our common culture.  Are JD Edwards customers on a whole different than other ERP solutions’ customers? I would argue that for the most part, yes, they are. They selected our software, and our software is different. Why? Because I believe that the create/build process will generally result in solutions that reflect who built it and their culture. And a culture of people focused on why they create/build will attract different customers than one that is based on what is built or how the solution is delivered. In the past I have referred to this idea as character of the customer, and it transcends industry, size and run rate. Now some would argue that JD Edwards has some customers who are characters. But that is for a different post. As I have told you before, the JD Edwards culture is unique, and its resulting economy is valuable and deserving of our best efforts. 

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• Conflict Minerals - Design to Compliance

  - by C. Chadwick

  Dr. Christina  Schröder - Principal PLM Consultant, Enterprise PLM Solutions EMEA What does the Conflict Minerals regulation mean? Conflict Minerals has recently become a new buzz word in the manufacturing industry, particularly in electronics and medical devices. Known as the "Dodd-Frank Section 1502", this regulation requires SEC listed companies to declare the origin of certain minerals by 2014. The intention is to reduce the use of tantalum, tungsten, tin, and gold which originate from mines in the Democratic Republic of Congo (DRC) and adjoining countries that are controlled by violent armed militia abusing human rights. Manufacturers now request information from their suppliers to see if their raw materials are sourced from this region and which smelters are used to extract the metals from the minerals. A standardized questionnaire has been developed for this purpose (download and further information). Soon, even companies which are not directly affected by the Conflict Minerals legislation will have to collect and maintain this information since their customers will request the data from their suppliers. Furthermore, it is expected that the public opinion and consumer interests will force manufacturers to avoid the use of metals with questionable origin. Impact for existing products Several departments are involved in the process of collecting data and providing conflict minerals compliance information. For already marketed products, purchasing typically requests Conflict Minerals declarations from the suppliers. In order to address requests from customers, technical operations or product management are usually responsible for keeping track of all parts, raw materials and their suppliers so that the required information can be provided. For complex BOMs, it is very tedious to maintain complete, accurate, up-to-date, and traceable data. Any product change or new supplier can, in addition to all other implications, have an effect on the Conflict Minerals compliance status. Influence on product development  It makes sense to consider compliance early in the planning and design of new products. Companies should evaluate which metals are needed or contained in supplier parts and if these could originate from problematic sources. The answer influences the cost and risk analysis during the development. If it is known early on that a part could be non-compliant with respect to Conflict Minerals, alternatives can be evaluated and thus costly changes at a later stage can be avoided. Integrated compliance management  Ideally, compliance data for Conflict Minerals, but also for other regulations like REACH and RoHS, should be managed in an integrated supply chain system. The compliance status is directly visible across the entire BOM at any part level and for the finished product. If data is missing, a request to the supplier can be triggered right away without having to switch to another system. The entire process, from identification of the relevant parts, requesting information, handling responses, data entry, to compliance calculation is fully covered end-to-end while being transparent for all stakeholders. Agile PLM Product Governance and Compliance (PG&C) The PG&C module extends Agile PLM with exactly this integrated functionality. As with the entire Agile product suite, PG&C can be configured according to customer requirements: data fields, attributes, workflows, routing, notifications, and permissions, etc… can be quickly and easily tailored to a customer’s needs. Optionally, external databases can be interfaced to query commercially available sources of Conflict Minerals declarations which obviates the need for a separate supplier request in many cases. Suppliers can access the system directly for data entry through a special portal. The responses to the standard EICC-GeSI questionnaire can be imported by the supplier or internally. Manual data entry is also supported. A set of compliance-specific dashboards and reports complement the functionality Conclusion  The increasing number of product compliance regulations, for which Conflict Minerals is just one example, requires companies to implement an efficient data and process management in this area. Consumer awareness in this matter increases as well so that an integrated system from development to production also provides a competitive advantage. Follow this link to learn more about Agile's PG&C solution

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• Unable to Sign in to the Microsoft Online Services Signin application from Windows 7 client located behind ISA firewall

  - by Ravindra Pamidi

  A while ago i helped a customer troubleshoot authentication problem with Microsoft Online Services Signin application.  This customer was evaluating Microsoft BPOS (Business Productivity Online Services) and was having trouble using the single sign on application behind ISA 2004 firewall.The network structure is fairly simple with single Windows 2003 Active Directory domain and Windows 7 clients. On a successful logon to the Microsoft Online Services Signin application, this application provides single signon functionality to all of Microsoft online services in the BPOS package. Symptoms:When trying to signin it fails with error "The service is currently unavailable. Please try again later. If problems continue, contact your service administrator". If ISA 2004 firewall is removed from the picture the authentication succeeds.Troubleshooting: Enabled ISA Server firewall logging along with Microsoft Network Monitor tool on the Windows 7 Client while reproducing the issue. Analysis of the ISA Server Firewall logs and Microsoft Network capture revealed that the Microsoft Online Services Sign In application when sending request to ISA Server does not send the domain credentials and as a result ISA Server responds with an error code of HTTP 407 Proxy authentication required listing out the supported authentication mechanisms.  The application in question is expected to send the credentials of the domain user in response to this request. However in this case, it fails to send the logged on user's domain credentials. Bit of researching on the Internet revealed that The "Microsoft Online Services Sign In" application by default does not support Outbound Internet Proxy authentication. In order for it to send the logged on user's domain credentials we had to make  changes to its configuration file "SignIn.exe.config" located under "Program Files\Microsoft Online Services\Sign In" folder. Step by Step details to configure the configuration file are documented on Microsoft TechNet website given below.  Configure your outbound authenticating proxy serverhttp://www.microsoft.com/online/help/en-us/helphowto/cc54100d-d149-45a9-8e96-f248ecb1b596.htm After the above problem was addressed we were still not able to use the "Microsoft Online Services Sign In" application and it failed with the same error.  Analysis of another network capture revealed that the application in question is now sending the required credentials and the connection seems to terminate at a later stage. Enabled verbose logging for the "Microsoft Online Services Sign In" application and then reproduced the problem. Analysis of the logs revealed a time difference between the local client and Microsoft Online services server of around seven minutes which is above the acceptable time skew of five minutes. Excerpt from Microsoft Online Services Sign In application verbose log:  1/26/2012 1:57:51 PM Verbose SingleSignOn.GetSSOGenericInterface SSO Interface URL: https://signinservice.apac.microsoftonline.com/ssoservice/UID1/26/2012 1:57:52 PM Exception SSOSignIn.SignIn The security timestamp is invalid because its creation time ('2012-01-26T08:34:52.767Z') is in the future. Current time is '2012-01-26T08:27:52.987Z' and allowed clock skew is '00:05:00'.1/26/2012 1:57:52 PM Exception SSOSignIn.SignIn  Although the Windows 7 Clients successfully synchronized time to the domain controller for the domain, the domain controller was not configured to synchronize time with external NTP servers. This caused a gradual drift in time on the network thus resulting in the above issue. Reconfigured the domain controller holding the PDC FSMO role to synchronize time with external time source ( time.nist.gov ) and edited the system policy on the ISA server firewall to allow NTP traffic to time.nist.gov Configure the time source for the forest:Windows Time Servicehttp://technet.microsoft.com/en-us/library/cc794937(WS.10).aspx Forced synchronization of Windows time using the command w32tm /resync on the domain controller and later on the clients each of which had corrected the seven minutes difference. This resolved the problem with logon to Microsoft Online Services Sign In.

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• WiFi stops working after a while in Lenovo ThinkPad W520 (Ubuntu 12.04)

  - by el10780

  After several minutes(I do not know how many) there is no internet connection on my laptop via Wi-Fi.Ubuntu doesn't show any kind of message that my WiFi was disconnected neither there is a signal drop,but suddenly Firefox stops connecting to web pages.I checked my modem/router and it seems that it is working fine.I tried also to reboot the WiFi device and nothing happens.The only thing that it makes it work again is a reboot of the system and if I do not want to do a reboot then I am enforced to connect to the Internet using Ethernet cable.Does anybody know what is happening? ## Some Hardware info that might be helpful ## el10780@ThinkPad-W520:~$ sudo lshw -class network *-network description: Ethernet interface product: 82579LM Gigabit Network Connection vendor: Intel Corporation physical id: 19 bus info: pci@0000:00:19.0 logical name: eth0 version: 04 serial: f0:de:f1:f1:be:10 size: 100Mbit/s capacity: 1Gbit/s width: 32 bits clock: 33MHz capabilities: pm msi bus_master cap_list ethernet physical tp 10bt 10bt-fd 100bt 100bt-fd 1000bt-fd autonegotiation configuration: autonegotiation=on broadcast=yes driver=e1000e driverversion=1.5.1-k duplex=full firmware=0.13-3 ip=192.168.0.10 latency=0 link=yes multicast=yes port=twisted pair speed=100Mbit/s resources: irq:50 memory:f3a00000-f3a1ffff memory:f3a2b000-f3a2bfff ioport:6080(size=32) *-network description: Wireless interface product: Centrino Advanced-N + WiMAX 6250 vendor: Intel Corporation physical id: 0 bus info: pci@0000:03:00.0 logical name: wlan0 version: 5e serial: 64:80:99:63:14:74 width: 64 bits clock: 33MHz capabilities: pm msi pciexpress bus_master cap_list ethernet physical wireless configuration: broadcast=yes driver=iwlwifi driverversion=3.2.0-26-generic firmware=41.28.5.1 build 33926 ip=192.168.0.6 latency=0 link=yes multicast=yes wireless=IEEE 802.11abgn resources: irq:52 memory:f3900000-f3901fff *-network description: Ethernet interface physical id: 1 bus info: usb@2:1.3 logical name: wmx0 serial: 00:1d:e1:53:b2:e8 capabilities: ethernet physical configuration: driver=i2400m firmware=i6050-fw-usb-1.5.sbcf link=no el10780@ThinkPad-W520:~$ lspci 00:00.0 Host bridge: Intel Corporation 2nd Generation Core Processor Family DRAM Controller (rev 09) 00:01.0 PCI bridge: Intel Corporation Xeon E3-1200/2nd Generation Core Processor Family PCI Express Root Port (rev 09) 00:02.0 VGA compatible controller: Intel Corporation 2nd Generation Core Processor Family Integrated Graphics Controller (rev 09) 00:16.0 Communication controller: Intel Corporation 6 Series/C200 Series Chipset Family MEI Controller #1 (rev 04) 00:16.3 Serial controller: Intel Corporation 6 Series/C200 Series Chipset Family KT Controller (rev 04) 00:19.0 Ethernet controller: Intel Corporation 82579LM Gigabit Network Connection (rev 04) 00:1a.0 USB controller: Intel Corporation 6 Series/C200 Series Chipset Family USB Enhanced Host Controller #2 (rev 04) 00:1b.0 Audio device: Intel Corporation 6 Series/C200 Series Chipset Family High Definition Audio Controller (rev 04) 00:1c.0 PCI bridge: Intel Corporation 6 Series/C200 Series Chipset Family PCI Express Root Port 1 (rev b4) 00:1c.1 PCI bridge: Intel Corporation 6 Series/C200 Series Chipset Family PCI Express Root Port 2 (rev b4) 00:1c.3 PCI bridge: Intel Corporation 6 Series/C200 Series Chipset Family PCI Express Root Port 4 (rev b4) 00:1c.4 PCI bridge: Intel Corporation 6 Series/C200 Series Chipset Family PCI Express Root Port 5 (rev b4) 00:1c.6 PCI bridge: Intel Corporation 6 Series/C200 Series Chipset Family PCI Express Root Port 7 (rev b4) 00:1d.0 USB controller: Intel Corporation 6 Series/C200 Series Chipset Family USB Enhanced Host Controller #1 (rev 04) 00:1f.0 ISA bridge: Intel Corporation QM67 Express Chipset Family LPC Controller (rev 04) 00:1f.2 SATA controller: Intel Corporation 6 Series/C200 Series Chipset Family 6 port SATA AHCI Controller (rev 04) 00:1f.3 SMBus: Intel Corporation 6 Series/C200 Series Chipset Family SMBus Controller (rev 04) 01:00.0 VGA compatible controller: NVIDIA Corporation GF108 [Quadro 1000M] (rev a1) 03:00.0 Network controller: Intel Corporation Centrino Advanced-N + WiMAX 6250 (rev 5e) 0d:00.0 System peripheral: Ricoh Co Ltd Device e823 (rev 08) 0d:00.3 FireWire (IEEE 1394): Ricoh Co Ltd R5C832 PCIe IEEE 1394 Controller (rev 04) 0e:00.0 USB controller: NEC Corporation uPD720200 USB 3.0 Host Controller (rev 04) el10780@ThinkPad-W520:~$ rfkill list all 0: hci0: Bluetooth Soft blocked: no Hard blocked: no 1: tpacpi_bluetooth_sw: Bluetooth Soft blocked: no Hard blocked: no 2: phy0: Wireless LAN Soft blocked: no Hard blocked: no 3: i2400m-usb:2-1.3:1.0: WiMAX Soft blocked: yes Hard blocked: no The weirdest thing is this screenshot which I took after running the **Additional Drivers** program.I mean I have a NVidia Quadro 1000M and my Intel Centrino WiFi Card and this shows that there are not proprietay drivers for my system. http://imageshack.us/photo/my-images/268/screenshotfrom201207062.png/

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• Openmatics Revolutionizes Fleet Management with Standards-Based Vehicle Telematics Platform

  - by Michael Snow

  Openmatics s.r.o. was founded in 2010 as a subsidiary of ZF Friedrichshafen AG, a global player in driveline and chassis technology. Oracle Customer:  Openmatics s.r.o.Location:  Pilsen, Czech RepublicIndustry:  AutomotiveEmployees:  70 Its goal was to develop and operate a flexible, open telematics platform for automotive applications, which is independent from vehicle and component suppliers—recognizing that the fragmented telematics market was not meeting today’s fleet management needs. Openmatics provides a rich product portfolio, and customers can extend the platform, as required, to meet their needs. Partners and third-parties can develop their own applications using the Openmatics’ software development kit and can sell them via the Openmatics app shop.ZF Friedrichshafen AG is a global player in driveline and chassis technology. With 121 production companies and 650 service partners in 26 countries, ZF is among the top 10 largest automotive suppliers worldwide. Founded in 1915 to develop and produce transmissions for airships and vehicles, the group’s product offerings now include transmissions and steering systems as well as chassis components and complete axle systems and modules.  A word from Openmatics s.r.o.  “Oracle WebCenter Portal, together with the underlying Oracle Application Development Framework, provided the fundamental infrastructure for the Openmatics platform. Fleet managers can now reduce fuel consumption and operating costs, and more efficiently manage vehicle usage, maintenance, and safety. The standards-based platform allows third-party suppliers to deploy their own vehicle telematics services as Openmatics apps and creates a de facto standard for the automotive industry, independent from a single manufacturer or service provider.” – Gero Strobel, Head of Development, Openmatics s.r.o. Challenges Create an industry standard for vehicle telematics by establishing a customizable platform that enables access to telematics information, such as current and past fuel consumption, through a web browser to better meet automotive market and customer needs Reduce fleet-management costs by eliminating the need to invest in isolated telematics hardware and software solutions per vehicle brand and vehicle component manufacturer Establish an open platform where third-party providers—such as original equipment manufacturers (OEM), insurers, fleet operators, and individual developers—can deploy their own vehicle telematics services Allow users to purchase targeted telematics services as single apps to reduce costs and ensure rapid growth of telematics services available on the platform Enable users to configure their telematics apps with ease to make sure the platform meets individual fleet management requirements, such as analyzing past and current fuel consumption of a truck fleet Solutions Deployed Oracle WebCenter Portal as a foundation for Openmatics, a standards-based automotive telematics platform that provides next-generation fleet management with unified digital communication from and to vehicles on the move Used Oracle Application Development Framework as the development framework for Oracle WebCenter Portal’s components and services, providing developers with ready-to-use software development kits with application programming interfaces, design templates, and visual tools that accelerated time to market Used Oracle Enterprise Pack for Eclipse to simplify telematics application development in Java Enabled fleet monitoring by recording vehicle data—such as fuel consumption information—through onboard units, delivering the information to Oracle Database, and making it accessible through a customizable app portfolio on any web browser Stored vehicle telematics data—sent as encrypted information—in Oracle Database, ensuring data integrity and immediate availability for the platform’s telematics applications Enabled a wide range of telematics services suppliers, from vehicle component manufacturers to fleet application developers, to offer vehicle telematics services on the Openmatics platform, ensuring platform independence from OEMs Provided Openmatics customers with the means to individually select the automotive telematics services that are relevant to their business requirements, eliminating the need to pay for superfluous information and reducing fleet management costs Oracle Products & Services Oracle Application Development Framework Oracle WebCenter Portal Oracle SOA Suite Oracle Enterprise Pack for Eclipse Oracle Database Oracle Consulting &amp;amp;amp;amp;amp;amp;amp;&amp;amp;amp;amp;amp;lt;span id=&amp;amp;amp;amp;amp;quot;XinhaEditingPostion&amp;amp;amp;amp;amp;quot;&amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;lt;/span&amp;amp;amp;amp;amp;gt;amp;&amp;amp;amp;amp;amp;amp;lt;span id=&amp;amp;amp;amp;amp;amp;quot;XinhaEditingPostion&amp;amp;amp;amp;amp;amp;quot;&amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;lt;/span&amp;amp;amp;amp;amp;amp;gt;lt;p&amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;amp;amp;amp;amp;gt;

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• Consumer Oriented Search In Oracle Endeca Information Discovery – Part 1

  - by Bob Zurek

  Information Discovery, a core capability of Oracle Endeca Information Discovery, enables business users to rapidly search, discover and navigate through a wide variety of big data including structured, unstructured and semi-structured data. One of the key capabilities, among many, that differentiate our solution from others in the Information Discovery market is our deep support for search across this growing amount of varied big data. Our method and approach is very different than classic simple keyword search that is found in may information discovery solutions. In this first part of a series on the topic of search, I will walk you through many of the key capabilities that go beyond the simple search box that you might experience in products where search was clearly an afterthought or attempt to catch up to our core capabilities in this area. Lets explore. The core data management solution of Oracle Endeca Information Discovery is the Endeca Server, a hybrid search-analytical database that his highly scalable and column-oriented in nature. We will talk in more technical detail about the capabilities of the Endeca Server in future blog posts as this post is intended to give you a feel for the deep search capabilities that are an integral part of the Endeca Server. The Endeca Server provides best-of-breed search features aw well as a new class of features that are the first to be designed around the requirement to bridge structured, semi-structured and unstructured big data. Some of the key features of search include type a heads, automatic alphanumeric spell corrections, positional search, Booleans, wildcarding, natural language, and category search and query classification dialogs. This is just a subset of the advanced search capabilities found in Oracle Endeca Information Discovery. Search is an important feature that makes it possible for business users to explore on the diverse data sets the Endeca Server can hold at any one time. The search capabilities in the Endeca server differ from other Information Discovery products with simple “search boxes” in the following ways: The Endeca Server Supports Exploratory Search.  Enterprise data frequently requires the user to explore content through an ad hoc dialog, with guidance that helps them succeed. This has implications for how to design search features. Traditional search doesn’t assume a dialog, and so it uses relevance ranking to get its best guess to the top of the results list. It calculates many relevance factors for each query, like word frequency, distance, and meaning, and then reduces those many factors to a single score based on a proprietary “black box” formula. But how can a business users, searching, act on the information that the document is say only 38.1% relevant? In contrast, exploratory search gives users the opportunity to clarify what is relevant to them through refinements and summaries. This approach has received consumer endorsement through popular ecommerce sites where guided navigation across a broad range of products has helped consumers better discover choices that meet their, sometimes undetermined requirements. This same model exists in Oracle Endeca Information Discovery. In fact, the Endeca Server powers many of the most popular e-commerce sites in the world. The Endeca Server Supports Cascading Relevance. Traditional approaches of search reduce many relevance weights to a single score. This means that if a result with a good title match gets a similar score to one with an exact phrase match, they’ll appear next to each other in a list. But a user can’t deduce from their score why each got it’s ranking, even though that information could be valuable. Oracle Endeca Information Discovery takes a different approach. The Endeca Server stratifies results by a primary relevance strategy, and then breaks ties within a strata by ordering them with a secondary strategy, and so on. Application managers get the explicit means to compose these strategies based on their knowledge of their own domain. This approach gives both business users and managers a deterministic way to set and understand relevance. Now that you have an understanding of two of the core search capabilities in Oracle Endeca Information Discovery, our next blog post on this topic will discuss more advanced features including set search, second-order relevance as well as an understanding of faceted search mechanisms that include queries and filters.  

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• Mobile Deals: the Consumer Wants You in Their Pocket

  - by Mike Stiles

  Mobile deals offer something we talk about a lot in social marketing, relevant content. If a consumer is already predisposed to liking your product and gets a timely deal for it that’s easy and convenient to use, not only do you score on the marketing side, it clearly generates some of that precious ROI that’s being demanded of social. First, a quick gut-check on the public’s adoption of mobile. Nielsen figures have 55.5% of US mobile owners using smartphones. If young people are indeed the future, you can count on the move to mobile exploding exponentially. Teens are the fastest growing segment of smartphone users, and 58% of them have one. But the largest demographic of smartphone users is 25-34 at 74%. That tells you a focus on mobile will yield great results now, and even better results straight ahead. So we can tell both from statistics and from all the faces around you that are buried in their smartphones this is where consumers are. But are they looking at you? Do you have a valid reason why they should? Everybody likes a good deal. BIA/Kelsey says US consumers will spend $3.6 billion this year for daily deals (the Groupons and LivingSocials of the world), up 87% from 2011. The report goes on to say over 26% of small businesses are either "very likely" or "extremely likely" to offer up a deal in the next 6 months. Retail Gazette reports 58% of consumers shop with coupons, a 40% increase in 4 years. When you consider that a deal can be the impetus for a real-world transaction, a first-time visit to a store, an online purchase, entry into a loyalty program, a social referral, a new fan or follower, etc., that 26% figure shows us there’s a lot of opportunity being left on the table by brands. The existing and emerging technologies behind mobile devices make the benefits of offering deals listed above possible. Take how mobile payment systems are being tied into deal delivery and loyalty programs. If it’s really easy to use a coupon or deal, it’ll get used. If it’s complicated, it’ll be passed over as “not worth it.” When you can pay with your mobile via technologies that connects store and user, you get the deal, you get the loyalty credit, you pay, and your receipt is uploaded, all in one easy swipe. Nothing to keep track of, nothing to lose or forget about. And the store “knows” you, so future offers will be based on your tastes. Consider the endgame. A customer who’s a fan of your belt buckle store’s Facebook Page is in one of your physical retail locations. They pull up your app, because they’ve gotten used to a loyalty deal being offered when they go to your store. Voila. A 10% discount active for the next 30 minutes. Maybe the app also surfaces social references to your brand made by friends so they can check out a buckle someone’s raving about. If they aren’t a fan of your Page or don’t have your app, perhaps they’ve opted into location-based deal services so you can still get them that 10% deal while they’re in the store. Or maybe they’ve walked in with a pre-purchased Groupon or Living Social voucher. They pay with one swipe, and you’ve learned about their buying preferences, credited their loyalty account and can encourage them to share a pic of their new buckle on social. Happy customer. Happy belt buckle company. All because the brand was willing to use the tech that’s available to meet consumers where they are, incentivize them, and show them how much they’re valued through rewards.

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