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• The Freemium-Premium Puzzle

  The more time I spend thinking about the value of information, the more I found that digitalizing information significantly changed the 'information markets', potentially in an irreversible manner. The graph at the bottom outlines my current view. The existing business models tend to be the same in the digital and analogue information world, i.e. revenue is derived from a combination of consumers' payments and advertisement. Even monetizing 'meta-information' such as search engines isn't new. Just think of the once popular 'Who'sWho'. What really changed is the price-value ratio. The curve is pushed down, closer to the axis. You pay less for the same, or often even get more for less. If you recall the capabilities I described in relevance of information you will see that there are many additional features available for digital content compared to analogue content. I think this is a good 'blue ocean strategy' by combining existing capabilities in a new way. (Kim W.C. & Mauborgne, R. (2005) Blue Ocean Strategies. Boston: Harvard Business School Publishing.). In addition the different channels of digital information distribution significantly change the value of information. I will touch on this in one of my next blogs. Right now, many information providers started to offer 'freemium' content through digital channels, hoping to get a premium for the 'full' content. No freemium seems to take them out of business, because they are apparently no longer visible in today's most relevant channels of information consumption. But, the more freemium is provided, the lower the premium gets; a truly puzzling situation. To make it worse, channel providers increasingly regard information as a value adding and differentiating activity. Maybe new types of exclusive, strategic alliances will solve the puzzle, introducing new types of 'gate-keepers', which - to me - somehow does not match the spirit of the WWW and the generation Y's perception of information consumption and exchange.

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• The Oracle EMEA Partner Event of the Year- FREE, LIVE & ONLINE!

  - by Claudia Costa

  New products. New specializations. New opportunities. Find out how you can use them to build your Oracle business even faster and more effectively in 2010/11. The date for your diary is the 29th of June 2010, at 11:00 GMT. And this summer's event is bigger and better than ever. You will learn: What Oracle's acquisition of Sun Microsystems means for your business and your customers How Oracle Specialization can help you grow faster and smarter, and how Oracle partners from across the region are already benefitting Why Oracle's latest technology, applications, middleware and hardware products and solutions offer you unbeatable new business opportunities How Oracle's partner program is evolving to help partners succeed with a live link to the Oracle FY11 Global Partner Kickoff How specialization has helped a former Microsoft executive become one of the world's most successful social entrepreneurs You'll also have the chance to network with Oracle experts and other partners, and download valuable collateral from specially constructed virtual information booths. Plus, at the end of the event, submit your feedback form for the chance to win two passes to Oracle OpenWorld in San Francisco this September! Don't miss out! REGISTER TODAY!  for this exciting, exclusive online event. Visit here for more information and to view the complete agenda We look forward to welcoming you on the 29th of June! Yours sincerely, Stein SurlienSenior Vice President, Alliances & Channels, Oracle EMEA PS. The Oracle PartnerNetwork Days Virtual Event will be followed by "Oracle PartnerNetwork Days Executive Forums", and "Oracle PartnerNetwork Days Satellite Events" in various countries. Please look out for further communications from your local Oracle team.

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• BPM 11g Hands on Training

  - by mseika

  BPM 11g Hands on Training11-14 December 2012, Birmingham (UK) DescriptionThis free hands-on workshop covers the life cycle of a business process from analysis, modeling, simulation, process customization and monitoring using Oracle BPM Suite 11g. The process modeled in the workshop includes integrating with web services, creating complex human workflows with user interfaces for task forms and incorporating rule engine-based decision services. After taking this course on Oracle BPM Suite 11g, you can go onto build industry-focused solutions, customer-facing demos, proof-of-concepts (POCs), pilot implementations and reference architectures. REGISTER NOW Partner Registration Guide Price: FREE Address:Hockley Suite - Oracle OfficesBlythe Valley Business ParkShirley, SolihullWest Midlands B90 8ADUnited Kingdom 11 - 14 December 2012 You will also be able to extend your current SOA implementations with BPMN based business processes.You will have the opportunity to sit the BPM 11g Implementation Specialization exam at the end of the boot camp. The training will finish at 3pm on Friday 14th to allow time for the on-line exam to take place. AgendaThis workshop is 4 days long. 08:30 am: Arrival and sign-in09:00 am: Workshop begins 17:30 pm: Workshop ends (more detail to be provided) Workstation RequirementsAttendees must use their own laptops and it is essential they have the following:           · Minimum 8GB RAM. 40GB free disk space           · VirtualBox (latest version)           ·7zip (required for extracting the VirtualBox image) For more information please contact [email protected].

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• Square Peg Web: Gets you the traffic to where it matters most: Your Website!

  - by demetriusalwyn

  Have you decided to start your business online or is your business not reaching the targeted audience? Come to Square Peg Web; where you will find what you want to make your business reach new heights. The team at Square Peg Web is professionals who understand what you want and make sure you get it right. Our confidence stems from the fact of thousands of satisfied clients who keep referring friends and business associates to us and we do not let our clients down. Many companies promise the sky but how far is does their work live up to the promises? We do not know about the others however, we are sure that we strive to put together all our ideas and thoughts to make your website rank among the top. Web hosting is something that needs to have a personal touch; Square Peg Web customizes everything to suit your requirements so that you do not have to look further. With Square Peg Web you have a host of features to make your Business go viral. Some of the product details that are offered with Square Peg Web are unlimited product options/ variants/ properties giving you an option on price modifiers. You get unlimited customized input fields for your products and you can also Customer-define the prices. Square Peg Web provides you an option of using multiple product images with zoom features and one can also list a particular product in several categories. There are other aspects which make Square Peg Web the best choice for your website needs; every sale of yours’ is important to you and to us. We make sure that each sale is tracked by the product and also the list of bestsellers that appeal to the audience. Other comprehensive statistics of Square Peg Web includes searchable order data, an interface for shipments and order fulfillments, export sales & customer data for usage in a spreadsheet and the ability to export orders to QuickBooks format. With Square Peg Web; Admin Panel is a lot simpler. Administrative access is completely password protected and any changes done are all in real-time. You can have absolute control on the cart from anywhere around the world using your web browser and the topping on the cake is the unlimited amount of admin accounts that can be created for you. Square Peg Web offers you a world of experience with the options of choosing from marketing websites to e-commerce and from customized applications to community oriented sites. Some of the projects which appear in the portfolio of Square Peg Web are Online Marketing Web Sites, E-Commerce Web Sites, customized web applications, Blog designing and programming, video sharing and the option of downloading web sites, online advertisements, flash animation, customer and product support web sites, web site re-designing and planning and complete information architecture.

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• What is the Oracle Utilities Application Framework?

  - by Anthony Shorten

  The Oracle Utilities Application Framework is a reusable, scalable and flexible java based framework which allows other products to be built, configured and implemented in a standard way. Note: Even though the Framework is built in java it can be integrated with COBOL based extensions for backward compatibility. When Oracle Utilities Customer Care & Billing was migrated from V1 to V2, it was decided that the technical aspects of that product be separated to allow for reuse and independence from technical issues. The idea was that all the technical aspects would be concentrated in this separate product (i.e. a framework) and allow all products using the framework to concentrate on delivering superior functionality. The product was named the Oracle Utilities Application Framework (oufw is the product code). The technical components are contained in the Oracle Utilities Application Framework which can be summarized as follows: Metadata - The Oracle Utilities Application Framework is responsible for defining and using the metadata to define the runtime behavior of the product. All the metadata definition and management is contained within the Oracle Utilities Application Framework. UI Management - The Oracle Utilities Application Framework is responsible for defining and rendering the pages and responsible for ensuring the pages are in the appropriate format for the locale. Integration - The Oracle Utilities Application Framework is responsible for providing the integration points to the architecture. Refer to the Oracle Utilities Application Framework Integration Overview for more details Tools - The Oracle Utilities Application Framework provides a common set of facilities and tools that can be used across all products. Technology - The Oracle Utilities Application Framework is responsible for all technology standards compliance, platform support and integration. There are a number of products from the Tax and Utilities Global Business Unit as well as from the Financial Services Global Business Unit that are built upon the Oracle Utilities Application Framework. These products require the Oracle Utilities Application Framework to be installed first and then the product itself installed onto the framework to complete the installation process. There are a number of key benefits that the Oracle Utilities Application Framework provides to these products: Common facilities - The Oracle Utilities Application Framework provides a standard set of technical facilities that mean that products can concentrate in the unique aspects of their markets rather than making technical decisions. Common methods of configuration - The Oracle Utilities Application Framework standardizes the technical configuration process for a product. Customers can effectively reuse the configuration process across products. Multi-lingual and Multi-platform - The Oracle Utilities Application Framework allows the products to be offered in more markets and across multiple platforms for maximized flexibility. Common methods of implementation - The Oracle Utilities Application Framework standardizes the technical aspects of a product implementation. Customers can effectively reuse the technical implementation process across products. Quicker adoption of new technologies - As new technologies and standards are identified as being important for the product line, they can be integrated centrally benefiting multiple products. Cross product reuse - As enhancements to the Oracle Utilities Application Framework are identified by a particular product, all products can potentially benefit from the enhancement. Note: Use of the Oracle Utilities Application Framework does not preclude the introduction of product specific technologies or facilities to satisfy market needs. The framework minimizes the need and assists in the quick integration of a new product specific piece of technology (if necessary). The Framework is not available as a product itself and is bundled with Tax and Utilities Global Business Unit prodicts. At the present time the following products are on the Framework: Oracle Utilities Customer Care And Billing (V2 and above) Oracle Enterprise Taxation Management (V2 and above) Oracle Utilities Business Intelligence (V2 and above) Oracle Utilities Mobile Workforice Management (V2 and above)

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• Throttling in OSB

  - by Knut Vatsendvik

  Technorati Tags: soa,integration,osb,throttling,overload protection A common problem with integration is the risk of overloading a particular web service. When the capacity of a web service is reached and it continues to accept connections, it will most likely start to deteriorate. Fortunately there are 2 techniques, with Oracle Service Bus, that you can apply for protecting this from happening. You can either limit the concurrent number of requests for a Business Service (outbound requests) or you can limit the number of threads processing the requests for a Proxy Service (inbound requests). Limiting the Concurrent Number of Requests Limiting the concurrent requests for a Business Service cannot be set at design time so you have to use the built-in Oracle Service Bus Administration Console to do it (/sbconsole). Follow these steps to enable it: In Change Center, click Create to start a new Session Select Project Explorer, and navigate to the Business Service you want to limit Select the Operational Settings tab of the View a Business Service page In this tab, under Throttling, select the Enable check box. By enabling throttling you Specify a value for Maximum Concurrency Specify a positive integer value for Throttling Queue to backlog messages that has exceeded the message concurrency limit Specify the maximum time in milliseconds for Message Expiration a message can spend in Throttling Queue Click Update Click Active in Change Center to active the new settings If you re-publish the service, it will not overwrite the settings. Only if the resource is renamed or moved, it will. Please note that a throttling queue is an in-memory queue. Messages that are placed in this queue are not recoverable when a server fails or when you restart a server. Limiting the Number of Threads A better approach, in my opinion, is to limit the number of threads that can work with request. Follow these steps to do it: Open the WebLogic Server Console (/console) In Change Center, click Create to start a new Session In the left pane expand Environment and select Work Managers In the Global Work Managers page, click New    Click the Work Manager radio button, then click Next Enter a Name for the new Work Manager, and click Next In the Available Targets list, select server instances or clusters on which you will deploy applications that reference the Work Manager Click Finish. The new Work Manager now appears in the Global Work Managers page. Select the new Work Manager Right next to the Maximum Threads Constraint drop-down box, click New   Click the Maximum Threads Constraint radio button, then click Next Enter a Name and a thread Count to be the maximum size to allocate for requests. Click Next  In the Available Targets list, select server instances or clusters on which you will deploy applications that reference the Work Manager Click Finish Click Save Click Active in Change Center to active your changes.  A restart may be necessary.   Puh! Almost there. Start a new session. Go to the Service Bus Console (/sbconsole) and find your consuming Proxy Service. Click the Edit button of the Transport Configuration tab. Click Next Set the Dispatch Policy to the new Work Manager Click Last Click Save Click Active in Change Center to active your changes. 

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• Today's Links (6/29/2011)

  - by Bob Rhubart

  Event-Driven SOA: Events meet Services | Guido Schmutz Oracle ACE Director Guido Schmutz shows you how to achieve extreme loose coupling within a Service-Oriented Architecture by using event-driven interactions. Misconceptions About Software Architecture | Sanjeev Kumar A concise, to-the-point, and informative article by Sanjeev Kumar. Good Leaders Acknowledge What Can't Be Done - Jeffrey Pfeffer - Harvard Business Review "None of us likes to admit to bad decisions," says Jeffrey Pfeffer. "But imagine how much harder that is for someone who has been chosen to lead a large organization precisely because he or she is thought to have the power to see the future more clearly and chart a wise course." Suboptimal Thinking within Enterprise Architecture | James McGovern McGovern says: "We need to remember that enterprises live and thrive beyond just the current person at the helm." Boundaryless Information Flow | Richard Veryard "If all the boundaries are removed or porous, then the (extended) enterprise or ecosystem becomes like a giant sponge, in which all information permeates the whole," Veryard says. "Some people may think that's a good idea, but it's not what I'd call loose coupling." Coming to a City Near You: Oracle Business Analytics Summits | Rob Reynolds This series of events includes a Technology and Architecture track. New Date for Implementation of Sun Hands-On Course Requirement (Oracle Certification) As announced on the Oracle Certification website, Java Architect, Java Developer, Solaris System Administrator and Solaris Security Administrator certification tracks will include a new mandatory course attendance requirement. VirtualBox 4.0.10 is now available for download | Bob Netherton Netherton shares information on the new release. Updated Technical Best Practices whitepaper | Anthony Shorten The Technical Best Practices whitepaper has been updated with the latest advice. "New advice includes new installation advice, advanced settings, new security settings and advice for both Oracle WebLogic and IBM WebSphere installations," says Shorten. Kscope 11 ADF, AIA and Business Rules | Peter Paul van de Beek Whitehorses Solution Architect Peter Paul van de Beek shares his impressions of KScope11 presentations by Markus Eisele, Sten Vesterli, and Edwin Biemond. Amazon AWS for the learning experience | Andrej Koelewijn "Using AWS changes your expectations how your internal data center should operate," says Koelewijn. BPMN is dead, long live BPEL! (SOA Partner Community Blog) Jürgen Kress shares information -- including a long list of speakers -- for the SOA & BPM Integration Days 2011 conference, October 12th & 13th 2011 in Düsseldorf. InfoQ: HTML5 and the Dawn of Rich Mobile Web Applications James Pearce introduces cross-platform web apps development using HTML5 and web frameworks, such as jQTouch, jQuery Mobile, Sencha Touch, PhoneGap, outlining what makes a good framework. InfoQ: Interview and Book Excerpt: CMMI for Development "Frameworks like TOGAF are used to define an architecture that aligns IT assets and resources to support key business needs and processes of key stakeholders," says SEI's Mike Konrad. "But the individual application systems, capabilities, services, networks, and other IT assets and infrastructure still need to be acquired, developed, or sustained." InfoQ: Architecting a Cloud-Scale Identity Fabric | Eric Olden "The most cited reason for not moving to the cloud is concern about security," says Olden. "In particular, managing user identity and access in the cloud is a tough problem to solve and a big security concern for organizations."

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• They may block off Howard Street—but Oracle OpenWorld is a two-way street.

  - by Oracle Accelerate for Midsize Companies

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 by Jim Lein, Sr. Director, Oracle Accelerate for Midsize Companies “Engineered to Inform and Inspire”—that’s the theme of Oracle OpenWorld 2012. In early October, tens of thousands of attendees will descend on the streets of San Francisco because they share one thing in common: the desire to learn more about Oracle. You might think that’s the way we, Oracle employees, look at this event—as just another opportunity for attendees to learn about what we do. But it’s really a two way street. Every year I’m amazed by how informed and inspired I am by our customers and their companies. Midsize companies buy Oracle to grow. As part of the Oracle Accelerate for Midsize Companies team I get to talk with our partners and business leaders at growing companies almost every day, usually via phone. Oracle OpenWorld presents the perfect opportunity to meet some of them in person, in an informal setting, and in one of the most beautiful cities in the world. The stories our customers tell me about their businesses provide vivid examples of how they have overcome the challenges of managing increasingly complex global operations and growing during uncertain economic conditions. It’s no secret that my favorite session at Oracle OpenWorld (besides Larry Ellison’s keynotes and the Customer Appreciation Event, of course) is the Oracle Accelerate Customer Panel. This year we’re featuring executives from three companies who deployed Oracle ERP rapidly to support their company’s growth: Chris Powell, VP and Corporate Controller of Beats by Dr. Dre, a California based designer and manufacturer of premium headphones (sorry, no free samples), Iñaki Zuazo, CIO of Industrias Juno, a building materials provider based in Spain, Kamran Moosa, Project Coordinator for Spartan Engineering, a provider of engineering and construction support services for an LPG storage project in Texas, and That’s a pretty diverse lineup and it will be interesting to hear the perspectives of both IT and financial project stakeholders. The session, “Oracle Accelerate Customer Case Studies: Rapid Deployment of Oracle Applications”, is at 3:30 pm on Wednesday, October 3, in the Concert room at the Palace Hotel. Oracle loves our hometown of San Francisco and it’s a great place to host Oracle OpenWorld. It’s now San Francisco’s largest conference and the city closes off Howard Street to better accommodate the attendees. Some Bay Area commuters may be inconvenienced for a few days by this closure but the conference brings about $100 million into the local economy. Now that’s a two-way street. More Oracle Accelerate at Oracle OpenWorld “Faster, Better, Cheaper Application Deployment with Oracle Business Accelerators”, Monday, October 1st, 10:45 a.m., Moscone West Room 3016 “Oracle Accelerate and Oracle Business Accelerators for Midsize Companies”, (partners only), Wednesday, October 3, 10:15 a.m., Marriott – Golden Gate B Visit the Oracle Accelerate and Oracle Business Accelerator Kiosk in the Moscone West Exhibit Grounds Download the Focus On Oracle Accelerate for Midsize Companies Focus document /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";}

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• SQLAuthority News – Technical Review of Learning at Koenig Solutions

  - by pinaldave

  Yesterday I finished my 3 days fast track in person learning of course End to End SQL Server Business Intelligence at Koenig Solutions. You can read my previous article over here regarding why am I learning SQL Server. Yesterday I blogged about my experience of arriving to Training Center and my induction with the center. The Training Days I had enrolled for three days training so my routine each of the three days was very much same. However, the content every day was different as I was learning something new every day. Let me describe a few of the interesting details of my daily routine. A Single Student Batch The best part of my training was that in my training batch, I am single student. Koenig is known to smaller batches and often they have single student batches as well. I was very much delighted to know that I will have dedicated access and attention from my trainer in my batch as I will be single student in my batch. In most of the labs I have observed there are no more than 4 students at any time. Prakash and Pinal 7:30 AM Breakfast Talk We all students gather at 7:30 in breakfast area. The best time of the day. I was the only Indian student in the group. The other students were from USA, Canada, Nigeria, Bhutan, Tanzania, and a few others from other countries. I immediately become the source of information and reference manual. Though the distance between Delhi and Bangalore is 2000+ KM I was considered as a local guy. 8:30 AMHeading to Training Center Every day without fail at 8:30 the van started from our accommodation to the training center. As mentioned in an earlier blog post the distance is about 5 minutes and we were able to reach at the location before 8:45. This gave us some time settle in before our class starts at 9:00 AM. 9:00 AM Order Lunch Food Well it may sound funny that we just had breakfast 30 minutes but the first thing everybody has to do is to order lunch as soon as the class starts. There is an online training portal to order food for the day. Everybody has to place their order early during the day so the food arrives on time during lunch time. Everybody can order whatever they want to order using an online ordering system. The options are plenty and everybody can order what they like. 9:05 AM Learning Starts After deciding the lunch we started the learning. I was very fortunate to have a very experienced trainer - Prakash Chheatry. Though I have never met him before I have heard a lot about Prakash. He is known as the top most SQL Server Trainer in India. His student list contains some of the very well known SQL Server Experts of the world and few of SQL Server “best seller” book authors. Learning continues till 1:00 PM with one tea-coffee break in between. 1:00 PM Lunch The lunch time is again the fun time. We all students get together in the afternoon and tell the stories of the world. Indeed the best part of the day beside learning new stuff. 4:55 PM Ready to Return We stop at 4:55 as at precisely 5:00 PM the van stops by the institute which takes us back to our accommodation. Trust me seriously long long day always but the amount of the learning is the win of the day. 7:30 PM Dinner Time After coming back to the accommodation I study till 7:30 and then rush for dinner. Dinner is world cuisine and deserts are really delicious. After dinner every day I have written a blog and retired early as the next day is always going to be busier than the present day. What did I learn As I mentioned earlier I know SQL Server fairly well. I had expressed the same in my conversation as well. This is the reason I was assigned a fairly senior trainer and we learned everything quite quickly. As I know quite a few things we went pretty fast in many topics. There were a few things, I wanted to learn in detail as well practice on the labs. We slowed down where we wanted and rush through the concepts where I was very comfortable. Here is the list of the things which we covered in action pack three days. Introduction to Business Intelligence (Intro) SQL Server Analysis Service (Theory and Lab) SQL Server Integration Service  (Theory and Lab) SQL Server Reporting Service  (Theory and Lab) SQL Server PowerPivot (Lab) UDM (Theory) SharePoint Concepts (Theory) Power View (Demo) Business Intelligence and Security (Discussion) Well, I was delighted that I was able to refresh lots of concepts during these three days. Thanks to my trainer and my friend who helped me to have a good learning experience. I believe all the learning  will help me in my growth and future career. With this I end my this experience. I am planning to have another online learning experience later this month. I will blog about my experience as I begin it. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQL Training, T SQL, Technology

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• What Banks Can Learn From An English Teacher’s Advice

  - by Gaurav H

  The earliest definitions I learnt at school pertained to nouns and verbs. Nouns, my teacher said, indicated names of people, things and places. Verbs, the stern lady said, are “action words”. They indicated motion.  The idea for this blog filtered in when I applied these definitions to the entity I most often deal with for my personal financial needs, and think about or relate to from a professional standpoint: ‘a bank’. Noun? It certainly is. At least that’s how I’d had it figured in my head. It used to be a place I visited to get my financial business done. It is the name of an entity I have a business relationship with. But, taking a closer look at how ‘the bank’ has evolved recently makes me wonder. Is it not after all acquiring some shades of a verb? For one, it’s in motion if I consider my mobile device with its financial apps. For another, it’s in ‘quasi-action’ if I consider a highly interactive virtual bank. The point I’m driving at is not semantic. But the words we use and the way we use them are revealing, and can offer tremendous insights into our existing mindsets. I think the same applies to businesses. Banks that first began examining and deconstructing their cherished ‘definitions’ or business models (nouns) were the earliest to adapt, change, and reinvent (verbs). They were able to waltz past disintermediation threats. Though rooted in a ‘brick and mortar’ heritage, their thinking and infrastructure were flexible enough for the digital era. While their physical premises imposed restrictions—opening hours, transaction hours, appointments, waiting time, overcrowding, processing time, clearing time, etc,—their thinking did not. They innovated. Across traditional and new-era channels, they easily slipped in customer services of a differentiated kind: spot loans, deposits with idle account balances, convenient mortgages with multiple liens or collateral, and instant payment options.I believe the most successful banks are those that fit into the rhythm of their customers’ lives rather than forcing their customers to fit into theirs. It was true for banks that existed before the Internet era; it’s true for banks now. I look no further than UBANK, JIBUN and HBOS Germany to make my point. They are resounding successes because they are not trapped in their own definitions of ‘a bank’. They walk with their customers, rather than waiting for their clients to walk-in for services.Back to my English teacher. She once advised me to use more verbs in my composition. Readers relate better to “action” she said. Banks too can profit from her advice. To succeed, they need to interact more. And remain flexible enough to interact with their customers. Sonny Singh is Senior Vice President  and General Manager of the Oracle Financial Services Global Business Unit. He can be reached at sonny.singh AT oracle.com or on twitter @sonnyhsingh

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• Spotlight on Claims: Serving Customers Under Extreme Conditions

  - by [email protected]

  Oracle Insurance's director of marketing for EMEA, John Sinclair, recently attended the CII Spotlight on Claims event in London. Bad weather and its implications for the insurance industry have become very topical as the frequency and diversity of natural disasters - including rains, wind and snow - has surged across Europe this winter. On England's wettest day on record, the county of Cumbria was flooded with 12 inches of rain within 24 hours. Freezing temperatures wreaked havoc on European travel, causing high speed TVG trains to break down and stranding hundreds of passengers under the English Chanel in a tunnel all night long without heat or electricity. A storm named Xynthia thrashed France and surrounding countries with hurricane force, flooding ports and killing 51 people. After the Spring Equinox, insurers may have thought the worst had past. Then came along Eyjafjallajökull, spewing out vast quantities of volcanic ash in what is turning out to be one of most costly natural disasters in history. Such extreme events challenge insurance companies' ability to service their customers just when customers need their help most. When you add economic downturn and competitive pressures to the mix, insurers are further stretched and required to continually learn and innovate to meet high customer expectations with reduced budgets. These and other issues were hot topics of discussion at the recent "Spotlight on Claims" seminar in London, focused on how weather is affecting claims and the insurance industry. The event was organized by the CII (Chartered Insurance Institute), a group with 90,000 members. CII has been at the forefront in setting professional standards for the insurance industry for over a century. Insurers came to the conference to hear how they could better serve their customers under extreme weather conditions, learn from the experience of their peers, and hear about technological breakthroughs in climate modeling, geographic intelligence and IT. Customer case studies at the conference highlighted the importance of effective and constant communication in handling the overflow of catastrophe related claims. First and foremost is the need to rapidly establish initial communication with claimants to build their confidence in a positive outcome. Ongoing communication then needs to be continued throughout the claims cycle to mange expectations and maintain ownership of the process from start to finish. Strong internal communication to support frontline staff was also deemed critical to successful crisis management, as was communication with the broader insurance ecosystem to tap into extended resources and business intelligence. Advances in technology - such web based systems to access policies and enter first notice of loss in the field - as well as customer-focused self-service portals and multichannel alerts, are instrumental in improving customer satisfaction and helping insurers to deal with the claims surge, which often can reach four or more times normal workloads. Dynamic models of the global climate system can now be used to better understand weather-related risks, and as these models mature it is hoped that they will soon become more accurate in predicting the timing of catastrophic events. Geographic intelligence is also being used within a claims environment to better assess loss reserves and detect fraud. Despite these advances in dealing with catastrophes and predicting their occurrence, there will never be a substitute for qualified front line staff to deal with customers. In light of pressures to streamline efficiency, there was debate as to whether outsourcing was the solution, or whether it was better to build on the people you have. In the final analysis, nearly everybody agreed that in the future insurance companies would have to work better and smarter to keep on top. An appeal was also made for greater collaboration amongst industry participants in dealing with the extreme conditions and systematic stress brought on by natural disasters. It was pointed out that the public oftentimes judged the industry as a whole rather than the individual carriers when it comes to freakish events, and that all would benefit at such times from the pooling of limited resources and professional skills rather than competing in silos for competitive advantage - especially the end customer. One case study that stood out was on how The Motorists Insurance Group was able to power through one of the most devastating catastrophes in recent years - Hurricane Ike. The keys to Motorists' success were superior people, processes and technology. They did a lot of upfront planning and invested in their people, creating a healthy team environment that delivered "max service" even when they were experiencing the same level of devastation as the rest of the population. Processes were rapidly adapted to meet the challenge of the catastrophe and continually adapted to Ike's specific conditions as they evolved. Technology was fundamental to the execution of their strategy, enabling them anywhere access, on the fly reassigning of resources and rapid training to augment the work force. You can learn more about the Motorists experience by watching this video. John Sinclair is marketing director for Oracle Insurance in EMEA. He has more than 20 years of experience in insurance and financial services.

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• Big Data – Evolution of Big Data – Day 3 of 21

  - by Pinal Dave

  In yesterday’s blog post we answered what is the Big Data. Today we will understand why and how the evolution of Big Data has happened. Though the answer is very simple, I would like to tell it in the form of a history lesson. Data in Flat File In earlier days data was stored in the flat file and there was no structure in the flat file.  If any data has to be retrieved from the flat file it was a project by itself. There was no possibility of retrieving the data efficiently and data integrity has been just a term discussed without any modeling or structure around. Database residing in the flat file had more issues than we would like to discuss in today’s world. It was more like a nightmare when there was any data processing involved in the application. Though, applications developed at that time were also not that advanced the need of the data was always there and there was always need of proper data management. Edgar F Codd and 12 Rules Edgar Frank Codd was a British computer scientist who, while working for IBM, invented the relational model for database management, the theoretical basis for relational databases. He presented 12 rules for the Relational Database and suddenly the chaotic world of the database seems to see discipline in the rules. Relational Database was a promising land for all the unstructured database users. Relational Database brought into the relationship between data as well improved the performance of the data retrieval. Database world had immediately seen a major transformation and every single vendors and database users suddenly started to adopt the relational database models. Relational Database Management Systems Since Edgar F Codd proposed 12 rules for the RBDMS there were many different vendors who started them to build applications and tools to support the relationship between database. This was indeed a learning curve for many of the developer who had never worked before with the modeling of the database. However, as time passed by pretty much everybody accepted the relationship of the database and started to evolve product which performs its best with the boundaries of the RDBMS concepts. This was the best era for the databases and it gave the world extreme experts as well as some of the best products. The Entity Relationship model was also evolved at the same time. In software engineering, an Entity–relationship model (ER model) is a data model for describing a database in an abstract way. Enormous Data Growth Well, everything was going fine with the RDBMS in the database world. As there were no major challenges the adoption of the RDBMS applications and tools was pretty much universal. There was a race at times to make the developer’s life much easier with the RDBMS management tools. Due to the extreme popularity and easy to use system pretty much every data was stored in the RDBMS system. New age applications were built and social media took the world by the storm. Every organizations was feeling pressure to provide the best experience for their users based the data they had with them. While this was all going on at the same time data was growing pretty much every organization and application. Data Warehousing The enormous data growth now presented a big challenge for the organizations who wanted to build intelligent systems based on the data and provide near real time superior user experience to their customers. Various organizations immediately start building data warehousing solutions where the data was stored and processed. The trend of the business intelligence becomes the need of everyday. Data was received from the transaction system and overnight was processed to build intelligent reports from it. Though this is a great solution it has its own set of challenges. The relational database model and data warehousing concepts are all built with keeping traditional relational database modeling in the mind and it still has many challenges when unstructured data was present. Interesting Challenge Every organization had expertise to manage structured data but the world had already changed to unstructured data. There was intelligence in the videos, photos, SMS, text, social media messages and various other data sources. All of these needed to now bring to a single platform and build a uniform system which does what businesses need. The way we do business has also been changed. There was a time when user only got the features what technology supported, however, now users ask for the feature and technology is built to support the same. The need of the real time intelligence from the fast paced data flow is now becoming a necessity. Large amount (Volume) of difference (Variety) of high speed data (Velocity) is the properties of the data. The traditional database system has limits to resolve the challenges this new kind of the data presents. Hence the need of the Big Data Science. We need innovation in how we handle and manage data. We need creative ways to capture data and present to users. Big Data is Reality! Tomorrow In tomorrow’s blog post we will try to answer discuss Basics of Big Data Architecture. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• PRUEBAS DE ESPECIALIZACION 2013/2014

  - by agallego

  Consigue  tu Certificado de Especialista Oracle  de forma GRATUITA , 27 y 28 de Noviembre de 2013  Ahora puedes realizar los exámenes de implementación de las especializaciones de Oracle y convertirte en especialista. Podrás realizar cualquiera de los exámenes de implementación de la siguiente lista: Oracle Fusion Customer Relationship Management 11g Sales Certified Implementation Specialist (1Z0-456) Oracle Fusion Customer Relationship Management 11g Incentive Compensation Certified Implementation Specialist (1Z0-472) Oracle ATG Web Commerce 10 Implementation Developer Certified Implementation Specialist (1Z0-510) Oracle RightNow CX Cloud Service 2012 Certified Implementation Specialist (1Z0-465) Oracle RightNow CX Cloud Service 2012 Developer Certified Implementation Specialist (1Z0-480) Oracle Fusion Human Capital Management 11g Human Resources Certified Implementation Specialist (1Z0-584) Oracle Fusion Human Capital Management 11g Talent Management Certified Implementation Specialist (1Z0-585) Oracle Taleo Recruiting Cloud Service 2013 Certified Implementation Specialist  (1Z0-474) Oracle Fusion Financials 11g Accounts Payable Certified Implementation Specialist(1Z0-507) Oracle Fusion Financials 11g Accounts Receivable Certified Implementation Specialist(1Z0-506) Oracle Fusion Financials 11g General Ledger Certified Implementation Specialist (1Z0-508) Oracle Fusion Distributed Order Orchestration 11g Essentials (1Z0-469) Oracle Documaker Standard Edition 12 Implementation Essentials (1Z0-570) Oracle Hyperion Planning 11 Essentials (1Z0-533) Oracle Hyperion Financial Management 11 Essentials (1Z0-532) Oracle Business Intelligence Foundation Suite 11g Essentials (1Z0-591) Oracle Essbase 11 Essentials (1Z0-531) Oracle GoldenGate 10 Essentials (1Z0-539) Oracle GoldenGate 11g Certified Implementation Exam Essentials Oracle Business Intelligence Applications 7.9.6 for CRM Essentials (1Z0-524) Oracle Business Intelligence Applications 7.9.6 for ERP Essentials (1Z0-525) Oracle Oracle Endeca Information Discovery 2.3 Certified Implementation Specialist (1Z0-461) Oracle SOA Suite 11g Essentials (1Z0-478) Oracle Service-Oriented Architecture Certified Implementation Specialist (1Z0-451) Oracle Unified Business Process Management Suite 11g Certified Implementation Specialist (1Z0-560) Oracle WebLogic Server 12c Certified Implementation Specialist (1Z0-599) Oracle Application Grid Certified Implementation Specialist(1Z0-523) Oracle WebCenter Content 11g Essentials (1Z0-542) Oracle WebCenter Portal 11g Essentials (1Z0-541) Oracle Application Development Framework Essentials (1Z1-554) Oracle Identity Governance Suite 11g Essentials(1z0-459) Oracle Access Management Suite Plus 11g Essentials Exam(1z0-479) M2M Platform Certified Architecture Essentials (1Z0-467) Oracle WebCenter Sites 11g Certified Implementation Specialist (1Z0-462)  Oracle Cloud Application Foundation Essentials(1Z0-468) Oracle Exadata 11g Essentials (1Z0-536) Exadata Database Machine Models X3-2 and X3-8 Certified Implementation Specialist (1Z0-485) Oracle Certified Expert, Oracle Exadata X3 Administration(1Z0-027) Exalogic Elastic Cloud X2-2 Certified Implementation Specialist (1Z0-569) Oracle Linux System Administration (1Z0-403) Oracle Linux Fundamentals (1Z0-402) Oracle Linux 6 Certified Implementation Specialist (1Z0-460) Oracle VM 3 for x86 Certified Implementation Specialist (1Z0-590) Oracle Enterprise Manager 11g Essentials  (1Z0-530 ) Oracle Enterprise Manager 12c Essentials (1Z0-457) SPARC T4-Based Server Installation Essentials (1Z0-597) 1Z0-821 Oracle Solaris 11 System Administration 1Z0-822 Oracle Solaris 11 Advanced System Administration Oracle Solaris 11 Installation and Configuration Essentials (1Z0-580) StorageTek Tape Libraries Certified Implementation Specialist(1Z0-546) Sun ZFS Storage Appliance Certified Implementation Specialist The Primavera P6 Enterprise Project Portfolio Management 8 Essentials (1Z0-567) The Primavera Portfolio Management Essentials (1Z0-544) Primavera Contract Management 14 Certified Implementation Specialist (1Z0-582) Oracle Utilities Customer Care and Billing 2 Certified Implementation Specialist (1Z0-562) Oracle Policy Automation 10 Certified Implementation Specialist (1Z0-534) Oracle User Productivity Kit 11 Certified Implementation Specialist (1Z0-566) Oracle User Productivity Kit 11 Technical Certified Implementation Specialist (1Z0-583) Oracle Retail Demand Forecasting 13.3 Functional Implementer Certified Implementation Specialist (1Z0-463) Oracle Retail Predictive Application Server 13 Configuration Implementation Specialist (1Z0-576) Oracle Retail Merchandising System 13.2 Foundation Functional Implementer Certified Implementation Specialist (1Z0-453) Oracle Retail Predictive Application Server 13 Configuration Implementation Specialist (1Z0-576) Oracle Retail Point-of-Service Technical Certified Implementation Specialist (1Z0-572) Oracle Retail Price Management 13.2 Functional Implementer Certified Implementation Specialist (1Z0-454) Oracle Retail Predictive Application Server 13 Configuration Implementation Specialist (1Z0-576) Oracle Retail Store Inventory Management 13.2 Functional Implementer Certified Implementation Specialist (1Z0-455) Oracle Flexcube Universal Banking 11 Technical Implementation Essentials (1Z0-579) Oracle FlexCube Universal Banking 11 Basic Implementation Essentials (1Z0-561) Oracle Flexcube Universal Banking 11 Technical Implementation Essentials (1Z0-579) Oracle FLEXCUBE Direct Banking 6 Implementation Essentials (1Z0-594)   Puedes consultar la información acerca de los examenes en cada uno de los enlaces. Para prepararte los examenes sigue la Guia de estudio que encontrarás en la página de cada examen. Requisitos: ser  Partner Gold, Platinum o Diamond de Oracle y tener un usuario de Oracle Pearson Vue.  ¿Cuándo?: 27 y 28 de noviembre  a las (9:00, 12:00, 16:00)  ¿Dónde?: Core Networks, C.E.Parque Norte, Edificio Olmo, Planta 1 Serrano Galvache 56 | 28033, Madrid Para inscribirte: Create una cuenta en Pearson Vue (www.pearsonvue.com/oracle). Para Registrarte aquí. Para más información sobre el programa de especializaciones, haz clic aquí. No pierdas esta oportunidad e inscríbete hoy.  Para cualquier duda contactar con [email protected]. Ana María Gallego Partner Enablement Manager Spain and Portugal        

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• Oracle Announces Oracle Insurance Policy Administration for Life and Annuity 9.4

  - by helen.pitts(at)oracle.com

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} Today's global insurers require the ability to provide higher levels of service and quickly bring to market life insurance and annuity products that not only help them stand out from the competition, but also stay current with local legislation. To succeed, they require agile and flexible core systems that enable them to meet the unique localization requirements of the markets in which they operate, whether in North America, Asia Pacific or the Pan-European Region. The release of Oracle Insurance Policy Administration for Life and Annuity 9.4, announced today, helps insurers meet this need with expanded international market capabilities that enable them to reduce risk and profitably compete wherever their business takes them. It offers expanded multi-language along with unit-linked product and fund processing capabilities that enable regional and global insurers to rapidly configure and deliver localized products – along with providing better service for end users through a single policy admin solution. Key enhancements include: Kanji/Kana language support, pre-defined content, and imperial date processing for the Japanese market New localization flexibility for configuring and managing international mailing addresses along with regional variations for client information Enhanced capability to calculate unit-linked pricing and valuation, in addition to market-based processing and pre-configured unit linked content Expanded role-based security and masking capability to further protect sensitive customer data Enhanced capability to restrict processing specified activities based on time of day and user role, reducing exposure to market timing risks Further capability to eliminate duplicate client records, helping to reduce underwriting risks and enhance servicing through a single view of the client "The ability to leverage a single, rules-driven policy administration system for multiple global operation centers can help insurers realize significant improvements in speed to market, customer service, compliance with regional regulations, and consolidation efforts,” noted Celent's Craig Weber, senior vice president, Insurance. “We believe such initiatives are necessary to help the industry address service and distribution imperatives." Helping our customers meet these mission-critical business imperatives is a key objective for Oracle Insurance. Active, ongoing dialogue with our customers is an important part of the process to help understand how our solutions are and can continue to help them achieve success in the marketplace. I had the opportunity to meet with several of our insurance customers at the Oracle Insurance Policy Administration Client Advisory Board meeting last week in Philadelphia, Penn. (View photos on the Oracle Insurance Facebook page.)   It was a great forum for Oracle Insurance and our clients. Discussion centered on the latest business and IT trends, with opportunities to learn more about the latest release of Oracle Insurance Policy Administration for Life and Annuity and other Oracle Insurance solutions such as data warehousing / business intelligence, while exchanging best practices for product innovation and servicing customers and sales channels. Helen Pitts is senior product marketing manager for Oracle Insurance's life and annuities solutions.

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• Book review (Book 6) - Wikinomics

  - by BuckWoody

  This is a continuation of the books I challenged myself to read to help my career - one a month, for year. You can read my first book review here. The book I chose for November 2011 was: Wikinomics: How Mass Collaboration Changes Everything, by Don Tapscott   Why I chose this Book: I’ve heard a lot about this book - was one of the “must read” kind of business books (many of which are very “fluffy”) and supposedly deals with collaborating using technology - so I want to see what it says about collaborative efforts and how I can leverage them. What I learned: I really disliked this book. I’ve never been a fan of the latest “business book”, and sadly that’s what this felt like to me. A “business book” is what I call a work that has a fairly simple concept to get across, and then proceeds to use various made-up terms, analogies and other mechanisms to fill hundreds of pages doing it. This perception is at my own – the book is pretty old, and these things go stale quickly. The author’s general point (at least what I took away from it) was: Open Source is good, proprietary is bad. Collaboration is the hallmark of successful companies. In my mind, you can save yourself the trouble of reading this work if you get these two concepts down. Don’t get me wrong – open source is awesome, and collaboration is a good thing, especially in places where it fits. But it’s not a panacea as the author seems to indicate. For instance, he continuously uses the example of MySpace to show a “2.0” company, which I think means that you can enter text as well as read it on a web page. All well and good. But we all know what happened to MySpace, and of course he missed the point entirely about this new web environment: low barriers to entry often mean low barriers to exit. And the open, collaborative company being the best model – well, I think we all know a certain computer company famous for phones and music that is arguably quite successful, and is probably one of the most closed, non-collaborative (at least with its customers) on the planet. So that sort of takes away that argument. The reality of business is far more complicated. Collaboration is an amazing tool, and should be leveraged heavily. However, at the end of the day, after you do your research you need to pick a strategy and stick with it. Asking thousands of people to assist you in building your product probably will not work well. Open Source is great – but some proprietary products are quite functional as well, have a long track record, are well supported, and will probably be upgraded. Everything has its place, so use what works where it is needed. There is no single answer, sadly. So did I waste my time reading the book? Did I make a bad choice? Not at all! Reading the opinions and thoughts of others is almost always useful, and it’s important to consider opinions other than your own. If nothing else, thinking through the process either convinces you that you are wrong, or helps you understand better why you are right.

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• Tuesday at OpenWorld: Identity Management

  - by Tanu Sood

  At Oracle OpenWorld? From keynotes, general sessions to product deep dives and executive events, this Tuesday is full of informational, educational and networking opportunities for you. Here’s a quick run-down of what’s happening today: Tuesday, October 2, 2012 KEYNOTE: The Oracle Cloud: Oracle’s Cloud Platform and Applications Strategy 8:00 a.m. – 9:45 a.m., Moscone North, Hall D Leading customers will join Oracle Executive Vice President Thomas Kurian to discuss how Oracle’s innovative cloud solutions are transforming how they manage their business, excite and retain their employees, and deliver great customer experiences through Oracle Cloud. GENERAL SESSION: Oracle Fusion Middleware Strategies Driving Business Innovation 10:15 a.m. – 11:15 a.m., Moscone North - Hall D Join Hasan Rizvi, Executive Vice President of Product in this strategy and roadmap session to hear how developers leverage new innovations in their applications and customers achieve their business innovation goals with Oracle Fusion Middleware. CON9437: Mobile Access Management 10:15 a.m. – 11:15 a.m., Moscone West 3022 The session will feature Identity Management evangelists from companies like Intuit, NetApp and Toyota to discuss how to extend your existing identity management infrastructure and policies to securely and seamlessly enable mobile user access. CON9162: Oracle Fusion Middleware: Meet This Year's Most Impressive Customer Projects 11:45 a.m. – 12:45 a.m., Moscone West, 3001 Hear from the winners of the 2012 Oracle Fusion Middleware Innovation Awards and see which customers are taking home a trophy for the 2012 Oracle Fusion Middleware Innovation Award.  Read more about the Innovation Awards here. CON9491: Enhancing the End-User Experience with Oracle Identity Governance applications 11:45 a.m. – 12:45 p.m., Moscone West 3008 Join experts from Visa and Oracle as they explore how Oracle Identity Governance solutions deliver complete identity administration and governance solutions with support for emerging requirements like cloud identities and mobile devices. CON9447: Enabling Access for Hundreds of Millions of Users 1:15 p.m. – 2:15 p.m., Moscone West 3008 Dealing with scale problems? Looking to address identity management requirements with million or so users in mind? Then take note of Cisco’s implementation. Join this session to hear first-hand how Cisco tackled identity management and scaled their implementation to bolster security and enforce compliance. CON9465: Next Generation Directory – Oracle Unified Directory 5:00 p.m. – 6:00 p.m., Moscone West 3008 Get the 360 degrees perspective from a solution provider, implementation services partner and the customer in this session to learn how the latest Oracle Unified Directory solutions can help you build a directory infrastructure that is optimized to support cloud, mobile and social networking and yet deliver on scale and performance. EVENTS: Executive Edge @ OpenWorld: Chief Security Officer (CSO) Summit 10:00 a.m. – 3:00 p.m. If you are attending the Executive Edge at Open World, be sure to check out the sessions at the Chief Security Officer Summit. Former Sr. Counsel for the National Security Agency, Joel Brenner, will be speaking about his new book "America the Vulnerable". In addition, PWC will present a panel discussion on "Crisis Management to Business Advantage: Security Leadership". See below for the complete agenda. PRODUCT DEMOS: And don’t forget to see Oracle identity Management solutions in action at Oracle OpenWorld DEMOgrounds. DEMOS LOCATION EXHIBITION HALL HOURS Access Management: Complete and Scalable Access Management Moscone South, Right - S-218 Monday, October 1 9:30 a.m.–6:00 p.m. 9:30 a.m.–10:45 a.m. (Dedicated Hours) Tuesday, October 2 9:45 a.m.–6:00 p.m. 2:15 p.m.–2:45 p.m. (Dedicated Hours) Wednesday, October 3 9:45 a.m.–4:00 p.m. 2:15 p.m.–3:30 p.m. (Dedicated Hours) Access Management: Federating and Leveraging Social Identities Moscone South, Right - S-220 Access Management: Mobile Access Management Moscone South, Right - S-219 Access Management: Real-Time Authorizations Moscone South, Right - S-217 Access Management: Secure SOA and Web Services Security Moscone South, Right - S-223 Identity Governance: Modern Administration and Tooling Moscone South, Right - S-210 Identity Management Monitoring with Oracle Enterprise Manager Moscone South, Right - S-212 Oracle Directory Services Plus: Performant, Cloud-Ready Moscone South, Right - S-222 Oracle Identity Management: Closed-Loop Access Certification Moscone South, Right - S-221 For a complete listing, keep the Focus on Identity Management document handy. And don’t forget to converse with us while at OpenWorld @oracleidm. We look forward to hearing from you.

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• Evaluating Solutions to Manage Product Compliance? Don’t Wait Much Longer

  - by Evelyn Neumayr

  By Kerrie Foy, Director PLM Product Marketing, Oracle Depending on severity, product compliance issues can cause various problems from run-away budgets to business closures. But effective policies and safeguards can create a strong foundation for innovation, productivity, market penetration and competitive advantage. If you’ve been putting off a systematic approach to product compliance, it is time to reconsider that decision. Why now?  No matter what industry, companies face a litany of worldwide and regional regulations that require proof of product compliance and environmental friendliness for market access.  For example, Restriction of Hazardous Substances (RoHS), a regulation that restricts the use of six dangerous materials used in the manufacture of electronic and electrical equipment, was originally adopted by the European Union in 2003 for implementation in 2006 and has evolved over time through various regional versions for North America, China, Japan, Korea, Norway and Turkey. In addition, the RoHS directive allowed for material exemptions used in Medical Devices, but that exemption ends in 2014. Additional regulations worth watching are the Battery Directive, Waste Electrical and Electronic Equipment (WEEE), and Registration, Evaluation, Authorization and Restriction of Chemicals (REACH) directives. Additional regulations are expected from organizations such as the Food and Drug Administration in the US and similar organizations elsewhere. Meeting compliance requirements and also successfully investing in eco-friendly designs can be a major challenge. It may involve transforming business models, go-to-market strategies, supply networks, quality assurance policies and compliance processes.  Without a single source of truth for product data and without proper processes in place, ensuring product compliance burgeons into a crushing task that is cost-prohibitive and overwhelming.  However, the risk to consumer goodwill and satisfaction, revenue, business continuity, and market potential is too great not to solve the compliance challenge. Companies are beginning to adapt and thrive by implementing systematic approaches to product compliance that are more than functional bandages, they are revenue-generating engines. Consider working with Oracle to help you address your compliance needs. Many of the world’s most innovative leaders and pioneers are leveraging Oracle’s Agile Product Lifecycle Management (PLM) portfolio of enterprise applications to manage the product value chain, centralize product data, automate processes, and launch more eco-friendly products to market faster.   Particularly, the Agile Product Governance & Compliance (PG&C) solution provides out-of-the-box functionality to integrate actionable regulatory information into the enterprise product record from the ideation to the disposal/recycling phase.  Agile PG&C is a comprehensive solution that makes product compliance per corporate initiatives and regulations more reliable and efficient. Throughout product lifecycles, use the solution to support full material disclosures, gain rapid visibility into non-compliance issues, efficiently manage declarations with your suppliers, feed compliance data into a corrective action if a product must be changed, and swiftly satisfy audits by showing all due diligence tracked in one solution. Given the compounding regulation and consumer focus on urgent environmental issues, now is the time to act. Implementing an enterprise-wide systematic approach to product compliance is a competitive investment. From the start, Agile PG&C enables companies to confidently design for compliance and sustainability, reduce the cost of compliance, minimize the risk of business interruption, deliver responsible products, and inspire new innovation.  Don’t wait any longer! To find out more about Agile Product Governance & Compliance download the data sheet, contact your sales representative, or call Oracle at 1-800-633-0738.

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• Oracle Products Reflect Key Trends Shaping Enterprise 2.0

  - by kellsey.ruppel(at)oracle.com

  Following up on his predictions for 2011, we asked Enterprise 2.0 veteran Andy MacMillan to map out the ways Oracle solutions are at the forefront of industry trends--and how Oracle customers can benefit in the coming year. 1. Increase organizational awareness | Oracle WebCenter Suite Oracle WebCenter Suite provides a unique set of capabilities to drive organizational awareness. In particular, the expansive activity graph connects users directly to key enterprise applications, activities, and interests. In this way, applicable and critical business information is automatically and immediately visible--in the context of key tasks--via real-time dashboards and comprehensive reporting. Oracle WebCenter Suite also integrates key E2.0 services, such as blogs, wikis, and RSS feeds, into critical business processes, including back-office systems of records such as ERP and CRM systems. 2. Drive online customer engagement | Oracle Real-Time Decisions With more and more business being conducted on the Web, driving increased online customer engagement becomes a critical key to success. This effort is usually spearheaded by an increasingly important executive role, the Head of Online, who usually reports directly to the CMO. To help manage the Web experience online, Oracle solutions are driving a new kind of intelligent social commerce by combining Oracle Universal Content Management, Oracle WebCenter Services, and Oracle Real-Time Decisions with leading e-commerce and product recommendations. Oracle Real-Time Decisions provides multichannel recommendations for content, products, and services--including seamless integration across Web, mobile, and social channels. The result: happier customers, increased customer acquisition and retention, and improved critical success metrics such as shopping cart abandonment. 3. Easily build composite applications | Oracle Application Development Framework Thanks to the shared user experience strategy across Oracle Fusion Middleware, Oracle Fusion Applications and many other Oracle Applications, customers can easily create real, customer-specific composite applications using Oracle WebCenter Suite and Oracle Application Development Framework. Oracle Application Development Framework components provide modular user interface components that can build rich, social composite applications. In addition, a broad set of components spanning BPM, SOA, ECM, and beyond can be quickly and easily incorporated into composite applications. 4. Integrate records management into a global content platform | Oracle Enterprise Content Management 11g Oracle Enterprise Content Management 11g provides leading records management capabilities as part of a unified ECM platform for managing records, documents, Web content, digital assets, enterprise imaging, and application imaging. This unique strategy provides comprehensive records management in a consistent, cost-effective way, and enables organizations to consolidate ECM repositories and connect ECM to critical business applications. 5. Achieve ECM at extreme scale | Oracle WebLogic Server and Oracle Exadata To support the high-performance demands of a unified and rationalized content platform, Oracle has pioneered highly scalable and high-performing ECM infrastructures. Two innovations in particular helped make this happen. The core ECM platform itself moved to an Enterprise Java architecture, so organizations can now use Oracle WebLogic Server for enhanced scalability and manageability. Oracle Enterprise Content Management 11g can leverage Oracle Exadata for extreme performance and scale. Likewise, Oracle Exalogic--Oracle's foundation for cloud computing--enables extreme performance for processor-intensive capabilities such as content conversion or dynamic Web page delivery. Learn more about Oracle's Enterprise 2.0 solutions.

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• Great ADF Content at Collaborate 12

  - by Shay Shmeltzer

  If you are attending the Collaborate 12 conference this month in Las Vegas and you are interested in Oracle ADF you are going to be very busy. There are more than 20 sessions covering ADF and a special Wednesday ADF Enterprise Methodology Group event focused on ADF. Session range from how to get started to deep technical dives and real world war stories of customers and their implementations. Also don't forget to drop by the Oracle ADF booth at the Oracle Demoground and say hello. Here is a quick list of session that list ADF as a keyword in their content: Sun. Apr. 22 9613 A Fusion Approach to Building Unified and Scalable Applications With Rich User Experience 1:00 pm - 2:00 pm Mon. Apr. 23 669 Fusion DBA Boot Camp: Tailoring Your Application to Customer Needs in a Upgrade-safe Way - Support in ADF and Fusion Apps 9:45 am - 10:45 am Mon. Apr. 23 438 Oracle Fusion Applications Security 9:45 am - 10:45 am Mon. Apr. 23 176 How to get started with Oracle ADF 12:15 pm - 12:45 pm Mon. Apr. 23 330 Fusion DBA Boot Camp: Implementing Self-Service Portals for Partners/Distributors Using EBS/WebCenter/Fusion Technologies 1:15 pm - 2:15 pm Mon. Apr. 23 288 Working with Portlets in ADF and Webcenter 2:30 pm - 3:30 pm Tue. Apr. 24 503 Who’s Converting My Portal? 2:00 pm - 3:00 pm Tue. Apr. 24 9370 Coexistence of Oracle E-Business Suite and Oracle Fusion Applications: Platform Perspective 2:00 pm - 3:00 pm Wed. Apr. 25 647 Developing Custom BI Solutions - OBIEE vs. Oracle Application Development Framework (ADF) 9:30 am - 10:30 am Wed. Apr. 25 173 ADF: A Path to the Future for Dinosaur Nerds 11:00 am - 12:00 pm Wed. Apr. 25 581 How Will You Build Your Next System? 11:00 am - 12:00 pm Wed. Apr. 25 10351 Integrating CRM On Demand With the E-Business Suite to Supercharge Your Sales Team 1:00 pm - 2:00 pm Wed. Apr. 25 9348 Mobile,ADF, Coherence and Live Data Streaming? A Herbalife Case Study 1:00 pm - 2:00 pm Wed. Apr. 25 566 Getting Started with ADF 1:00 pm - 2:00 pm Wed. Apr. 25 775 WebCenter Portal Template Design and Development Best Practices 1:00 pm - 2:00 pm Wed. Apr. 25 791 Surfacing Oracle Social Network into Your Business Applications 1:00 pm - 2:00 pm Wed. Apr. 25 9407 The Latest Oracle E-Business Suite Release User Interface and Usability Enhancements 1:00 pm - 2:00 pm Wed. Apr. 25 100080 Extending JD Edwards with Oracle ADF and Oracle SOA Suite 3:00 pm - 4:00 pm Wed. Apr. 25 172 JDeveloper ADF and the Oracle database – friends not foes 3:00 pm - 4:00 pm Wed. Apr. 25 595 Achieving Real-Time Social Collaboration in WebCenter 11g 3:00 pm - 4:00 pm Wed. Apr. 25 164 ADF + Faces: Do I Have to Write ANY Java code? 4:15 pm - 5:15 pm Thu. Apr. 26 257 Mobile App Development with Oracle ADF Mobile: develop once and for all 8:30 am - 9:30 am Thu. Apr. 26 177 Understanding Oracle ADF and its role in Oracle Fusion Middleware 9:45 am - 10:45 am Thu. Apr. 26 523 Making Next-Generation Mobile Apps With The Latest ADF Mobile Tools 9:45 am - 10:45 am Thu. Apr. 26 356 ADF Integration with WebCenter Content 11:00 am - 12:00 pm

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• Oracle Announces Leading ISV Integration With Oracle Sales and Marketing Cloud Service

  - by Richard Lefebvre

  More Than 100 ISVs, including Big Machines, Marketo and Xactly, now Provide Integrated Offerings to Help Maximize Sales and Single Customer Viewpoint Demonstrating its continued commitment to business value via open standards and the cloud, Oracle today announced that more than 100 leading ISVs are integrating in the cloud with Oracle Sales and Marketing Cloud Service, a service available through Oracle Cloud. For the first time Oracle Sales and Marketing Cloud Service users can choose from a wide array of directly integrated third-party solutions, providing a new level of choice, seamless deployment and single view of customers with preferred implementations. Top partners, including ActivePrime, Avaya, BigMachines, Box, Brainshark, Callidus Software, CirrusPath, Clicktools, CRMIT, DBSync, EchoSign from Adobe, Eloqua, Fliptop, FPX, HarQen, HubSpot, iHance, InsideSales.com, InsideView, Interactive Intelligence, Lingotek, LinkPoint360, Marketo, Nuance, PerspecSys, Postcode Anywhere, Revegy, salesElement, StrikeIron, upsourceIT, White Springs, X+1 and Xactly, have announced their availability and integration today. By integrating with Oracle Sales and Marketing Cloud Service, ISV solutions can easily be leveraged by customersBy choosing Oracle Sales and Marketing Cloud Service as a sales platform, customers will continue to have complete choice of their own quoting, lead management and sales methodology solutions and it will all be pre-integrated with Oracle Sales and Marketing Cloud Service. With demonstrable integration fusing standards-based technologies, such as SOAP web services, Oracle Sales and Marketing Cloud Service customers choosing ISV integrations will also benefit from familiar ease-of-use and the Oracle Sales and Marketing Cloud ervice user interface, including buttons, links and custom objects for a rich user experience. ISV integration with Oracle Sales and Marketing Cloud Service also enables on-demand contextual data exchange capabilities, linking Oracle Sales and Marketing Cloud Service business data with third-party application data for a complete CRM view. ISVs building robust, repeatable integrations with Oracle Sales and Marketing Cloud Service can begin the process of achieving Oracle Validated Integration, an Oracle PartnerNetwork program that recognizes Oracle partner solutions with proven integration to Oracle Applications. ISVs can learn more about Oracle Validated Integration    here. For customers, Oracle Validated Integration means that a partner’s integration has been tested and validated as functionally and technically sound, that the partner solution is integrated with Oracle Sales and Marketing Cloud Service in a reliable, standardized way, and that the integration operates and performs as documented. Oracle Cloud provides a broad portfolio of Platform Services, Application Services, and Social Services, all on a subscription basis. Oracle Cloud delivers instant value and productivity for end users, administrators, and developers through functionally rich, integrated, secure, enterprise cloud services. Supporting Quotes “BigMachines is a leader in Configure, Price, and Quote solutions in the Cloud. Our solution delivers accurate quotes directly from an opportunity, integrated with the leading Oracle Sales and Marketing Cloud application from Oracle,” says John Pulling, Senior Vice President of Products at Big Machines. “Together, Big Machines and Oracle efficiently automate changes, enabling a faster, more efficient sales process for our joint customers.”   ”Modern marketing and sales must engage customers and prospects in real time across the web, email, social media, online and offline channels to understand where and how to allocate their budgets for maximum return,” said Srini Venkatesan, Senior VP, Products and Engineering at Marketo. “Alignment and integration with Oracle Sales and Marketing Cloud Service allows Marketo’s solutions to deliver innovative capabilities for sales and marketing to adapt and grow their business on the core Oracle platform for CRM.”   “Sales incentives are the best way to drive better performance. Well managed incentives improve the bottom line, particularly when combined with effective sales systems,” said Christopher Cabrera, president and CEO of Xactly Corporation. “With Oracle Sales and Marketing Cloud Service and Xactly working together, customers gain insight and efficiencies. The combination can create more effective compensation programs, while motivating sales to work to its full potential."   “The tremendous integration of leading ISVs with Oracle Sales and Marketing Cloud Service is a testament to the undeniable business value and demand from customers,” said Anthony Lye, SVP of Oracle CRM. “Oracle Sales and Marketing Cloud Service continues to define the industry, and we are proud to work with these leading ISVs to help users simultaneously maximize sales and revenue and extend their current deployments for a deeper and single customer viewpoint.” Supporting Resources Oracle Sales and Marketing Cloud Service Learn More About Oracle Cloud

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• Oracle WebCenter: Common User Experience Architecture

  - by kellsey.ruppel(at)oracle.com

  You may remember that the key goals of the new release of WebCenter are providing a Modern User Experience, unparalleled Application Integration, converging all the best of the existing portal platforms into WebCenter and delivering a Common User Experience Architecture.  In previous weeks we've provided an overview of Oracle WebCenter and discussed some of the other key goals and this week, we'll focus on how the new release of Oracle WebCenter delivers a Common User Experience Architecture.When Oracle talks about a Common User Experience Architecture, it really focuses on a core set of areas.  First, the way that information is accessed needs to be consistent and extensible so that as requirements change, the applications don't need to be rewritten for every change. Second, this information access layer needs to be securely accessible to any application, site, or any other channel that needs to leverage this information.  Third, there needs to be a consistent presentation layout, Oracle calls it a UI shell, so that all resources can fit together in a useable, productive way.  Fourth, there needs to be a common set of design patterns for how different menus, features, and services fit into this UI Shell for broad and productive usability.  Fifth, there needs to be a set of design patterns for the individual services that plug into this UI shell so that end users can move from one module of the application to another without new learning.  Finally, all of these layers need to be customizable in an easy way that insulates IT from patching and upgrading problems and allows the business owners the agility to quickly change with the market conditions.As Oracle has already announced, we will release our next generation of enterprise applications called Oracle Fusion Applications.  We have thousands of developers building these applications that all had different programming tool experience and UI design experience.  We've educated over 6,000 developers building Oracle Fusion Applications to leverage these Common User Experience Architecture patterns to speed their learning curve of the new Java standards as well as SOA principles to deliver a revolutionary new set of applications.  You could imagine the big challenge with getting all these developers with different backgrounds and different UI design skills to deliver a completely integrated application user experience.  This is why Oracle invested heavily in designing this Common User Experience Architecture, based on Oracle WebCenter and the Oracle Application Development Framework (ADF).  It pulls together the best practices and design patterns that Oracle development required in order to bring Fusion Applications to market and Oracle WebCenter is the user experience layer that all of this is surfaced through.  In this way, customers can quickly brand a deployment for new partnerships without having to redevelop a new site.  Or they can quickly add new options to the UI Shell to enable their line of business managers to quickly adapt to a new competitive product.  And with the core integration of the activities to produce a Business Activity Stream, customers are able to stay on top of all their key business actions when they happen as they happen and more importantly, the system can recommend actions or resources to help act on these activities.And we've authored this whole set of design patterns for Oracle development to take advantage of in delivering Fusion Applications.  We're also applying these design patterns to our existing eBusiness Suite, Peoplesoft, Siebel, and JD Edwards applications so that they can tie in the exact same way that Fusion Applications has been brought together.  This will provide customers with a complete Common User Experience Architecture for their entire ecosystem of applications within their enterprise whether they are from Oracle, another vender, or custom built applications. And this is all provided in the new release of Oracle WebCenter.  These design patterns cover elements around delivering a complete, aggregated menu of all the capabilities that their role allows independent of which application they are trying to access.   It means that as they move from one application to another, they will have a consistent user experience.  And if they are using an Oracle application, any customizations that are made to the application are preserved and managed through upgrades and patches.Be sure to check back this week as we share more information and resources on Oracle's Common User Experience Architecture.

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• ORACLE is WEB 2.0

  - by anca.rosu

  You never know what to expect in life, where it can take you and what kind of fulfillment it can offer you. It’s just like an amazing lottery with millions of winning tickets. My name is Paula, I am an Online Marketing Specialist at Oracle University and this is my story. Having graduated from a technical profile college, it seemed almost normal to follow the same career path. But I said no. I wanted to try something else, so I took an Advertising Masters Program and I really became in love with this entire industry. Advertising and the new impact of the Internet through social networking is my current fascination. I knew I had to work to incorporate both my skills intro one dream job. I want to believe that I have come to work at Oracle as part of a great plan that life has for me. It’s not the most glamorous job in advertising or in the fashion industry, but it’s everything you need to start investing in your development and to build relationships. A normal day at work begins at 9.30 at our Oracle Office in Bucharest. After a short chit-chat, coffee and some conference calls, marketing gets to work! Some of the members of my team are working besides me but others are based all over Europe. This is extremely useful when coordinating the EMEA Marketing for Oracle University, because this way it’s easier to keep an eye on these various locations. Even though it’s a team play, you need to speak up and make your mark. I am the kind of person that never stands-by and waits to be given directions, I am curious and intuitive. This makes things easier. In Oracle you really need to find your own way and to discover how to organize your time and how to get involved with people. People to people, this is the focus. But everything is up to you and it strongly depends on the type of personality that you have. I try to get involved in various activities, participate in Oracle Days Events, interact and meet all kinds of people. For those who are newly graduates or interns, Oracle has lots of trainings and webcasts you can attend to help you develop your career shape and to understand better the way the business works. You can also be awarded for ideas and setting the trends so that makes it worth it. What I like most about my job is the fact that I can come with ideas and bring them to life. For example Oracle University has a special seminar program called “Celebrity Seminars” where top industry speakers teach 1-day or 2-day condensed seminars. We thought of creating something exclusive and a video was the best idea. So my colleague and I became reporters for a day and interviewed this well-known speaker regarding his seminar. I think this is a good way to market this business. Live footage is a very good marketing tool so we are planning to use the video to target our online audiences via Facebook, Twitter or LinkedIn. This can even go in the newsletters that marketing sends regarding the Celebrity Seminars. This is what I meant when I said Oracle is a free spirited organization and you can surely find your place here among us. The best way to describe my job is WEB 2.0. The modern online approach comes to life while we are trying to sell our business. We need to be out there and we are responsible of spreading the buzz regarding our training offerings and our official courseware materials. There are so many new ways to interact with the target audience nowadays and I am so eager to discover the best online techniques! If you have any questions related to this article feel free to contact  [email protected].  You can find our job opportunities via http://campus.oracle.com Technorati Tags: WEB 2.0,Online Marketing,Oracle University,Bucharest,events,graduates,interns,training,webcast,seminar,newsletters,business,Facebook,Twitter,LinkedIn

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• Tech Ed/BI Conference 2010: A Recovering Industry in a Recovering City

  - by andrewbrust

  I tried writing a post for this blog last night, while at the this year’s Microsoft Tech Ed and Business Intelligence conferences, in New Orleans. But I literally fell asleep while writing it.  That’s probably a sign that my readers might have done the same while reading it. Why the writer’s block? This was a very good show for me, but I think I was having trouble figuring out exactly why.  Now that I’m on the flight home, I’m starting to piece it together. One reason, for sure, was that I’ve spent years in both the developer and the BI worlds, and a show that combined the two was really enjoyable for me.  Typically, the subject matter, the attendees, the Microsoft execs and managers, and even the social circles have been separate.  This year’s Tech Ed facilitated a fusion of each of these previously segregated groups.  That was good for me as a speaker; for example, I facilitated a Birds of a Feather session on PowerPivot (Microsoft’s new self-service BI offering) which was well-attended, and by a large number of non-BI pros.  The fusion was good for me as an attendee too, as Microsoft BI, in the form of a new Pivot Viewer control, made it into the Day 1 keynote, demoed by Microsoft’s key BI champion, Amir Netz.  And it was good for me socially, as I was able to meet with peers in both camps, and at one location. Speaking of meeting with industry colleagues, I did a lot of that at this show.  Probably for the first time ever, I carefully scheduled and conducted a series of meetings with friends and business acquaintances in the developer tools, data visualization, utilities, publishing and training areas of the Microsoft ecosystem.  Beside the time efficiencies in conducting so many meetings, I discovered another benefit. I got a real handle on the tech industry’s economic health. The news here is good.  First of all, 2010 has been a great year for just about everyone I spoke to.  The mood is positive, energy is high, and people are working really hard.  This is, of course, refreshing to see, and it’s a huge relief.  Add to that the fact that this year’s Tech Ed was about 2.5 times larger in headcount than last year’s (based on numbers from unofficial, but reliable, sources), and the economic prognosis seems excellent.  But there’s more to it than that. Here’s the thing: everyone I talked to seems to be working, and succeeding, at changing their business models to adapt to changes in the industry.  Whether it’s the Internet’s impact on publishing and training, the increased importance of the developer audience in South Asia, the shift of affordable developer and business talent to unfamiliar locales abroad, or even lapses in Microsoft’s performance in the market, partner companies aren’t just rolling with the punches; they’re welcoming the changes and working them to their advantage.  No one seemed downtrodden, or even fatigued.  Even for businesses who have seen core revenue streams become commoditized, everyone seems to be changing their market strategy and winning.  Even Microsoft, of whom I have been critical recently, showed signs of successful hard work and playbook change, in the maturing of their cloud strategy, their commitment to it and their excitement around it.  And the embedded, managed, self-service BI strategy that Microsoft has been touting looks like it’s already being embraced by customers, even though PowerPivot, and other new Microsoft BI products, were released only recently. The collective optimism I have witnessed, and that I have felt, tells me good things about this industry and the economy.  The stock market had huge mood swings during my stay, and that may yet subdue the industry recovery I have seen this week.  Nonetheless, I am convinced that a strong foundation of hard work, innovative thinking and, if I may,  true renaissance is underlying this industry’s success. That kind of strength will generate a strong recovery, I am certain, whether now or once we’re past another round of choppy weather in the broader economy.  The fundamentals are good.

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• Integrating with Fusion Applications using SOAP web services and REST APIs (Part 1 of 2) by Arvind Srinivasamoorthy

  - by JuergenKress

  Fusion Applications provides several types of interfaces to facilitate integration with other applications within the enterprise and on the cloud.As one of the key integration interfaces, Fusion Applications (FA) supports SOAP services based integration, both inbound and outbound. At this point FA doesn’t provide REST API’s but it is planned for a future release. It is however possible to invoke external REST APIs from FA which we will discuss. Oracle continues to invest in improving both SOAP and REST based connectivity. The content in this blog is based on features that were available at the time of writing it. In this two part blog, I will cover the following topics briefly. Invoking FA SOAP web services from external applications Identifying the FA SOAP web service to be invoked Sample invocation from an external application Techniques to invoke FA services from an ADF application Invoking external SOAP Web Services from FA (covered in Part 2) Invoking external REST APIs from FA (covered in Part 2) I’ll touch upon some basics, so that you can quickly build a few SOAP/REST interactions with FA. If you do not already have access to an FA instance (on-premise or SaaS), you can request for a free 30 day trial of the Oracle Sales Cloud using http://cloud.oracle.com 1. Invoking FA SOAP web services from external applications There are two main types of services that FA exposes -  ADF Services - These services allow you to perform CRUD operations on Fusion business objects. For example, Sales Party Service, Opportunity Service etc. Using these services you can typically perform operations such as get, find, create, delete, update etc on FA objects.These services are typically useful for UI driven integrations such as looking up FA information from external application UIs, using third party Interfaces to create/update data in FA. They are also used in non-UI driven integration uses cases such as initial upload of business or setup data, synchronizing data with an external systems, etc. - Composite Services – These services involve more logic than CRUD and often involving human workflows, rules etc. These services perform a business function such as Get Orchestration Order Service and are used when building larger process based integrations with external systems.These services are usually asynchronous in nature and are not typically used for UI integration patterns. 1a. Identifying the FA SOAP web service to be invoked All FA web service metadata is available through an OER instance (Oracle Enterprise Repository) which is publicly available via http://fusionappsoer.oracle.com. This is the starting point for you to discover the services that you are going to work with. You do not need to own a FA account to browse the services using the above UI You can use the search area on the left to narrow down your search to what you are looking for. For example, you can choose the type as by ADF Services or Composite, you can narrow your search to a specific FA version, Product Family etc. Read the complete article here. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Facebook Wiki Technorati Tags: AppAdvantage,SOA Community,Oracle SOA,Oracle BPM,Community,OPN,Jürgen Kress,Arvind Srinivasamoorthy

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• Orchestrating the Virtual Enterprise, Part II

  - by Kathryn Perry

  A guest post by Jon Chorley, Oracle's CSO & Vice President, SCM Product Strategy Almost everyone has ordered from Amazon.com at one time or another. Our orders are as likely to be fulfilled by third parties as they are by Amazon itself. To deliver the order promptly and efficiently, Amazon has to send it to the right fulfillment location and know the availability in that location. It needs to be able to track status of the fulfillment and deal with exceptions. As a virtual enterprise, Amazon's operations, using thousands of trading partners, requires a very different approach to fulfillment than the traditional 'take an order and ship it from your own warehouse' model. Amazon had no choice but to develop a complex, expensive and custom solution to tackle this problem as there used to be no product solution available. Now, other companies who want to follow similar models have a better off-the-shelf choice -- Oracle Distributed Order Orchestration (DOO).  Consider how another of our customers is using our distributed orchestration solution. This major airplane manufacturer has a highly complex business and interacts regularly with the U.S. Government and major airlines. It sits in the middle of an intricate supply chain and needed to improve visibility across its many different entities. Oracle Fusion DOO gives the company an orchestration mechanism so it could improve quality, speed, flexibility, and consistency without requiring an organ transplant of these highly complex legacy systems. Many retailers face the challenge of dealing with brick and mortar, Web, and reseller channels. They all need to be knitted together into a virtual enterprise experience that is consistent for their customers. When a large U.K. grocer with a strong brick and mortar retail operation added an online business, they turned to Oracle Fusion DOO to bring these entities together. Disturbing the Peace with Acquisitions Quite often a company's ERP system is disrupted when it acquires a new company. An acquisition can inject a new set of processes and systems -- or even introduce an entirely new business like Sun's hardware did at Oracle. This challenge has been a driver for some of our DOO customers. A large power management company is using Oracle Fusion DOO to provide the flexibility to rapidly integrate additional products and services into its central fulfillment operation. The Flip Side of Fulfillment Meanwhile, we haven't ignored similar challenges on the supply side of the equation. Specifically, how to manage complex supply in a flexible way when there are multiple trading parties involved? How to manage the supply to suppliers? How to manage critical components that need to merge in a tier two or tier three supply chain? By investing in supply orchestration solutions for the virtual enterprise, we plan to give users better visibility into their network of suppliers to help them drive down costs. We also think this technology and full orchestration process can be applied to the financial side of organizations. An example is transactions that flow through complex internal structures to minimize tax exposure. We can help companies manage those transactions effectively by thinking about the internal organization as a virtual enterprise and bringing the same solution set to this internal challenge.  The Clear Front Runner No other company is investing in solving the virtual enterprise supply chain issues like Oracle is. Oracle is in a unique position to become the gold standard in this market space. We have the infrastructure of Oracle technology. We already have an Oracle Fusion DOO application which embraces the best of what's required in this area. And we're absolutely committed to extending our Fusion solution to other use cases and delivering even more business value. Jon ChorleyChief Sustainability Officer & Vice President, SCM Product StrategyOracle Corporation

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