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• How to Optimize your Website for Local Search

  As the search engines take "search" to next level, more and more people are beginning to narrow down their searches to their cities or neighborhoods. This is because of the rising need among visitors... [Author: Debbie Everson - Web Design and Development - April 29, 2010]

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• SSIS Training Comes to NYC 30 Jul-3 Aug!

  - by andyleonard

  Linchpin People is excited to announce the scheduling of From Zero To SSIS in New York City 30 Jul – 03 Aug 2012! Training Description From Zero to SSIS was developed by Andy Leonard to train technology professionals in the fine art of using SQL Server Integration Services (SSIS) to build data integration and Extract-Transform-Load (ETL) solutions. The training is focused around labs and emphasizes a hands-on approach. Most technologists learn by doing; this training is designed to maximize the time...(read more)

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• Common Mistakes in Starting an Online Business

  One of the biggest mistakes that people make when starting an online business is that they want to study everything. They want to know everything before they start their online business.

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• Interesting times for Video on the Web

  If I told you that Google had helped fund an ARM code optimised version of the Theora video codec , most people’s reaction would be immediately to skip...

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• How to Build Your Own Membership Site

  In the business world, is there anything better than profits? Yes, RECURRING profits. Imagine if you could package your knowledge into a membership site and charge people every month to access to it.

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• Curating projects of deceased friends

  - by Ant

  A very good friend of mine, and an avid programmer, recently passed away. He left nearly 40 projects on BitBucket. Most of them are public, but a few of them are marked as private. I've decided to take on curation duties for the projects rather than leave his work to disappear. If you have been in the same situation, what did you do? Did you open-source everything? Continue development? Delete it all? I'm very interested to hear other people's experiences. There are a few reasons why some of the projects are marked as private (private projects on BitBucket are visible only to invited users and the original creator): One of them is an iOS web app that was free in the app store. I've had to remove the app from the store as I'm shutting down his web sites as a favour to his widow. However, I've already made the app public under the GPL v3 (he was a big GPL supporter). One of them contains proprietary code. It can't be open-sourced. Others are very much work-in-progress. I don't know if he intended to make them into hosted, paid services or if he wanted to give the code away under an open-source licence when they were finished. Here's a list of the private projects: Some kind of living cell simulator that uses SBML along with Runge-Kutta and Euler algorithms to do... something. There's a fair amount of code here but I don't know what it does or how far along it is. No docs. An accountacy application; it seems to have a solid DB design behind it but there's little code on top of that. A website whose purpose is to suggest good restaurants. Built on yii. Seems to have a lot of code but I'd need to set up a WAMP stack to see how far along it is. A website intended to host memorials to people who suffered from the same problem he was. Built on Joomla. I'm not sure how much of the code is just Joomla and how much is custom; again, I'd need to get Joomla running to find out. I'd just introduced him to Mercurial and BitBucket. All of the private projects are single commits of codebases he wasn't using version control with/was previously using SVN. I don't have the SVN repositories so I can't see the commit logs.

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• How can we unify business goals and technical goals?

  - by BAM

  Some background I work at a small startup: 4 devs, 1 designer, and 2 non-technical co-founders, one who provides funding, and the other who handles day-to-day management and sales. Our company produces mobile apps for target industries, and we've gotten a lot of lucky breaks lately. The outlook is good, and we're confident we can make this thing work. One reason is our product development team. Everyone on the team is passionate, driven, and has a great sense of what makes an awesome product. As a result, we've built some beautiful applications that we're all proud of. The other reason is the co-founders. Both have a brilliant business sense (one actually founded a multi-million dollar company already), and they have close ties in many of the industries we're trying to penetrate. Consequently, they've brought in some great business and continue to keep jobs in the pipeline. The problem The problem we can't seem to shake is how to bring these two awesome advantages together. On the business side, there is a huge pressure to deliver as fast as possible as much as possible, whereas on the development side there is pressure to take your time, come up with the right solution, and pay attention to all the details. Lately these two sides have been butting heads a lot. Developers are demanding quality while managers are demanding quantity. How can we handle this? Both sides are correct. We can't survive as a company if we build terrible applications, but we also can't survive if we don't sell enough. So how should we go about making compromises? Things we've done with little or no success: Work more (well, it did result in better quality and faster delivery, but the dev team has never been more stressed out before) Charge more (as a startup, we don't yet have the credibility to justify higher prices, so no one is willing to pay) Extend deadlines (if we charge the same, but take longer, we'll end up losing money) Things we've done with some success: Sacrifice pay to cut costs (everyone, from devs to management, is paid less than they could be making elsewhere. In return, however, we all have creative input and more flexibility and freedom, a typical startup trade off) Standardize project management (we recently started adhering to agile/scrum principles so we can base deadlines on actual velocity, not just arbitrary guesses) Hire more people (we used to have 2 developers and no designers, which really limited our bandwidth. However, as a startup we can only afford to hire a few extra people.) Is there anything we're missing or doing wrong? How is this handled at successful companies? Thanks in advance for any feedback :)

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• Two Basic Steps to Enhance Your Web Presence and Brand Recognition

  If you are a confident business person, you must believe that your product is the best a client can get. To present this information to prospective clients, you will need assistance to direct web traffic of users seeking your product to your website where you will have the opportunity to convince them that buying from you will not be a mistake. Most business people stop at stage one because they fail to attract the right clients, they are said to have practically no web presence.

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• I'm crowdsourcing "action shots" of Surface OR iPad for a ZDNet piece

  - by mbrit

  What I'm looking for here is people using their tablets in normal, everyday settings.Such as this one from Microsoft evangelist Martin Beeby using his Surface on a train:https://twitter.com/thebeebs/status/264259464201388032/photo/1Please send your pictures to [email protected]. You will retain copyright of the images, but by sending them to me you grant me permission to use them on ZDNet and associated properties.

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• What do you do when working with multiple languages with different capitalization schemes?

  - by dvcolgan

  I'm making a webapp using Django. The Python convention for naming variables is lowercase_with_underscores, but the Javascript convention is camelCase. In addition, I've seen many people use lowercase-with-hyphens for CSS identifiers. Would you suggest using all three naming conventions where appropriate, or picking one and using it, even if the other two recommend something else? Switching back and forth isn't a huge problem, but it can still be mental overhead.

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• Include latest searches in search engines index

  - by drcelus

  My websites generally include a page with the (user input) latest searches. I know it's not a good security practice to allow this since you can find undesired content. On the other hand it boosts the number of pages indexed since every new search can provide a link on google and people can find you with related keywords that you are not using on your web page. What is the rationale behinf including or excludingthis results in search engines index ?

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• Can I benefit from links to pages on my site which have a `noindex` meta tag?

  - by Noam

  I'm trying to understand if/how I can benefit from people linking to pages on my site which are with pages that have a noindex meta tag. 2 actions I'm considering to perform: Remove the robots.txt disallow to these pages, to make sure inner links get the propagated link juice. Adding a canonical tag to the most similar page that doesn't have a noindex meta tag Are these valid approaches that might help? Any others I should consider?

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• Getting IP/WHOIS information from users clicking ads in Google AdWords?

  - by nctrnl

  I am running a Google AdWords campaign and am wondering if I can get any information from the people who click my ads? I already collect statistics on the website, but I get no referer information from the Google ads in the search network, only from the display network. I am also running Google Analytics on the website but I can't find any relevant information there. P.S: Tag suggestion: google-adwords

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• The first SQL Server in the Evening event

  - by GavinPayneUK

  On Wednesday 19 th January I held my first SQL Server in the Evening event at VMware’s UK headquarters in Frimley, Surrey and while the event opened my eyes as to the amount of work needed before and after the event it would not have been possible without four groups of people: Those who attended – I think I counted around 18 of you, the event was for you so I’m glad you came and later said you’d all come again. Those who hosted us – VMware – we were given the nicest facilities you could have asked...(read more)

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• What legal considerations do I need to have when programming?

  - by JustJohn

  Recently I worked with a group to create a logging system for tutoring labs to track Tutor hours, and usage of the labs. We had to change the design a fair amount to be in compliance with FERPA. My question stems from the curiosity that in my course of study there has never been a real mention of how people in this field have to deal with complying with the law in their work. So I would like to know how much programmers have to consider the law in the work they do.

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• Are You Meeting Social Customer Service Expectations?

  - by Mike Stiles

  Whether it’s B2B or B2C, one sure path to repeat business is making sure your buyer has a memorably pleasant and successful customer service experience with you. If they get that kind of treatment consistently, that’s called a relationship. And those aren’t broken easily. Social customer service, driven by integrated SRM (social relationship management) technology, is the venue that can effectively connect customers not only to the brand, but to other customers. Positive experiences, once administered, don’t just rest with the recipient. They’re published in the form of public raves and peer-to-peer recommendation, a force far more actionable than push advertising. What’s more, your customers have come to expect access to you and satisfaction from you using social. An NM Incite study shows 83% of Twitter users and 71% of Facebook users expect to get an answer from brands the same day they post to them on their social assets. To make sure you’re responding, you’ve got to have a tech platform that’s set up to moderate and alert so you’ll know ASAP a customer needs help. The more integrated your social enterprise is, the faster you can not only respond, but respond with the answer they’re looking for, because your system is connected to the internal resources that can surface the answer or put wheels in motion to rectify the situation in the shortest amount of time possible. But if you go to the necessary lengths to make sure your customers feel valued and important, will they really reward you? The study says 71% of consumers who got quick and effective responses from companies they contacted via social were more likely to recommend the brand to their friends and followers. So yes, sweeping people off their feet pays big dividends in terms of word-of-mouth marketing. But you should be keenly aware of the reverse side of that coin. Give people a negative experience, either in real world or virtual customer service, and that message is highly likely to get amplified through social channels faster and louder. Only 36% of the NM Incite study’s respondents reported that their problems were solved quickly and effectively. 36%? That’s hardly an impressive number. It gets worse. 10% never got so much as a response - at all. Going back to the relationship analogy, companies that are this deep in the ditch where customer service is concerned are making their girl or boyfriends really easy for a competitor to steal. Given the technology tools and data available right now for having an intimate knowledge of the customer, what products they’ve purchased, likely problems with those products, effective resolutions to those problems, and follow-up communication to gauge satisfaction, there are fewer excuses than ever for making the lifeblood of your business feel like you couldn’t care less. @mikestiles

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• SEO Niche

  Search Engine Optimizers have become of particular interest to many people who wish to divert more traffic to their websites. With search engine optimizers, one can get his website to the top rankings of many search engine website lists. This is done through a variety of ways. One of the more popular ways to optimize one's website and gain more traffic is to reciprocally link his or her website to another.

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• SSIS 2012 formating quirks

  - by Kevin Shyr

  There are so many funny quirks in SSIS 2012 that I have to list them, to save other people from the misery. If you want to move items to one direction, make sure you "grab" the opposite side.  For example, you want a whole bunch of data flows to move up, select them all and grab the lowest item. When you drag the arrow to connect Precendence Constraint, make sure you drop it on the area of target that has no text, otherwise, it thinks you want to edit the text and change the target item layout

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• Office lights on or off in programming department? How to decide? [closed]

  - by smp7d

  At my company, the programmers who sit in the same area are constantly fighting over whether the lights stay on or off. Because there is no official policy it makes it a particularly sticky situation. We are a typical cube-farm and we have those typical cube-farm fluorescent lights and smaller ones at our desks. With the lights off, it is difficult to read and you would probably need to turn on your desk light (which some people do anyway). All programmers in our department do most of their reading on their monitor because of the nature of our business. Some feel that we should have a vote to decide whether the lights stay on or off. A couple who prefer 'lights on' feel that the vote would need to be unanimous to turn them off as having them on is the more natural office setting. Those who want them off point out that all other departments keep their lights off. I have heard all of the arguments: -Fluorescent lights cause eye strain -Reading in dark causes eye strain -The desk lights can be used if light is needed -People from other departments feel uncomfortable approaching us in the "dark" -The monitors are harder to see in the light ... Right now, some of the developers turn off the lights and some turn them on. It really just depends who last walked by the switch. I am a bit sick of the controversy as it feels a bit childish at the moment. I'm tired of hearing about it and I'm tired of having to talk about it. I tried to help them decide but as I explained, voting wasn't enough. Do other programming departments have this same argument? What is the standard or traditionally accepted option in a programming area? Are there any good reasons for one way or the other outside of preference? How can we decide fairly? EDIT Just a little more info... We do not have clients/visitors come into our office. We do have windows and hall lights that make our environment plenty bearable with the lights off. It kind of resembles a meeting room that has the lights off during a powerpoint presentation.

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• What Are Search Engine Crawlers?

  People don't know how they get relevant results for their search queries on a search engine. Most of them believe that these websites were submitted to the search engine. Few others think that there is some software tool that is searching for the relevant websites. Robots and spiders are the software tools that keep on searching the web to find new pages.

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• How to Get Niche Specific Back Links

  Ever since the day search engines came into existence, webmasters have been trying to get their websites to the much coveted top page ranks on search engine results page (SERPS). For people who have little knowledge about getting niche specific backlinks to their website, link building is a serious headache.

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• The Increasing Importance of SEO Content Pages

  It's been a well known fact that SEO content is extremely important for the popularity and search engine rankings of a site however a lot of people are not too keen on emphasizing on its importance. These days search engine professionals are trying to implement the content of the site in such a way that the overall effectiveness of the page is enhanced right from the back end coding.

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• Business Directory Script - Make Money Online

  It's never remained an issue of making money online. If you know how to start computer systems and use its various functions then it won't be difficult for you connecting with those people who run their established businesses online.

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• I am now ready to publish my commercial Android/IPhone/Anything application - what disclaimers should I use to protect myself?

  - by corgrath

  I have now written my last line of code and I am ready to publish my application to the Android Market, what disclaimers should I add to protect myself as a developer from customers who purchase my application, to prevent being sued by stupid people? It might be a harsh question, but how does developers protect themselves when publishing their software? Developers or small companies (for example all these iPhone/Android developers) that can't afford hiring a small army of lawyers, what should they do? Any solid text I can use?

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• Great Websites Are the Windows of Your Online Success

  The World Wide Web is continuing to expand unabated at phenomenal rates, even in recent times, when many conventional businesses and individuals are suffering from the worst economic downturn in decades. The reason behind this amazing explosion of activity is quite clear. More and more people are turning to the internet as a means of earning either a second income stream, or indeed, making the internet their main source of income, and creating new websites is the premier choice of "shop window" for most online businesses.

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