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  • How to structure well my adwords campaign?

    - by Romain Dorange
    I am starting an adwords campaigns and I will measure conversion rates using the Adwords conversion tracking pixel. Conversion might be account creation or a concrete sale. As it will be a test campaign to have some insights on CTR, CR, etc... on the future, I am likely to try several configurations. two differents ads with different landing URL and messages : one with a focus on the product / the other will contains a discount embedded in the URL 4 differents groups/thematics of keywords I guess I have to build 4 ads groups based on the keywords 2 ads with the different messages assign the two ads to each ads groups follow the campaign precisely in the ads tabs where I can see the effectiveness of each Ads per Ads Groups (for a total of 8 lines of reporting) Am I right ? Also, what are the KPI I can have from an adwords campaign tu measure global effectiveness? measure of ROI from concrete sales (tracking pixel with e-commerce tag on confirmation page) measure of ROI from leads acquisition (tracking pixel on account creation) measure of traffic increase with the campaign Thanks a lot.

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  • Much ado about NULL: Exploiting a kernel NULL dereference

    <b>Ksplice:</b> "We think that it&#8217;s important for developers and system administrators to be more knowledgeable about the attacks that black hats regularly use to take control of systems, and so, today, we&#8217;re going to start from where we left off and go all the way to a working exploit for a NULL pointer dereference in a toy kernel module."

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  • Windows Server 2003 network boogey men every DBA should know

    - by merrillaldrich
    Recently I was again visited by my old friends TCP Chimney and SynAttackProtect . (Yeah, sometimes I feel like I mostly blog about 5-year old problems, but many of us as DBA's have to work on older versions or older systems, and so repeat older problems :-). This has been written about before, but as I BinGoogled around I noticed you are more likely to find the documents if you search for the cause, and not the symptoms. Most people who face a problem, of course, know the symptoms but not the cause....(read more)

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  • Speaking this week at Richmond SQL Server User Group

    - by drsql
    Thursday night, at 6:00 (or so) I will be speaking in Richmond ( http://richmondsql.org/cs2007/ ), talking about How to Implement a Hierarchy using SQL Server. The abstract is: One of the most common structures you will come across in the real world is a hierarchy (either a single parent "tree" or a multi-parent "graph"). Many systems will implement the obvious examples, such as a corporate managerial structure or a bill of materials. It turns out that almost any many-to-many relationship can be...(read more)

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  • IBM DB2 Error Checking

    Database management systems (DBMSs) have simultaneously simplified and complicated the lives of many IT workers. Error codes passed from the database back to the application can take on more than 1000 values. What level of error checking should developers include in applications?

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  • Looping 3D environment in shmups

    - by kamziro
    So I was watching Ikaruga: http://www.youtube.com/watch?v=Aj23K8Ri68E And then raystorm: http://www.youtube.com/watch?v=TQ4V0G5ykAg After looking at their 3D backgrounds for a little bit, it appears that they use a lot of repeated segments. How would one start with the development with such systems? Would there be editors that can be used (or at least help) with creating the environments? Perhaps a 3D map with splines describing the path of the ship, as well as events on the splines?

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  • My Feelings About Microsoft Surface

    - by Valter Minute
    Advice: read the title carefully, I’m talking about “feelings” and not about advanced technical points proved in a scientific and objective way I still haven’t had a chance to play with a MS Surface tablet (I would love to, of course) and so my ideas just came from reading different articles on the net and MS official statements. Remember also that the MVP motto begins with “Independent” (“Independent Experts. Real World Answers.”) and this is just my humble opinion about a product and a technology. I know that, being an MS MVP you can be called an “MS-fanboy”, I don’t care, I hope that people can appreciate my opinion, even if it doesn’t match theirs. The “Surface” brand can be confusing for techies that knew the “original” surface concept but I think that will be a fresh new brand name for most of the people out there. But marketing department are here to confuse people… so I can understand this “recycle” of an existing name. So Microsoft is entering the hardware arena… for me this is good news. Microsoft developed some nice hardware in the past: the xbox, zune (even if the commercial success was quite limited) and, last but not least, the two arc mices (old and new model) that I use and appreciate. In the past Microsoft worked with OEMs and that model lead to good and bad things. Good thing (for microsoft, at least) is market domination by windows-based PCs that only in the last years has been reduced by the return of the Mac and tablets. Google is also moving in the hardware business with its acquisition of Motorola, and Apple leveraged his control of both the hardware and software sides to develop innovative products. Microsoft can scare OEMs and make them fly away from windows (but where?) or just lead the pack, showing how devices should be designed to compete in the market and bring back some of the innovation that disappeared from recent PC products (look at the shelves of your favorite electronics store and try to distinguish a laptop between the huge mass of anonymous PCs on displays… only Macs shine out there…). Having to compete with MS “official” hardware will force OEMs to develop better product and bring back some real competition in a market that was ruled only by prices (the lower the better even when that means low quality) and no innovative features at all (when it was the last time that a new PC surprised you?). Moving into a new market is a big and risky move, but with Windows 8 Microsoft is playing a crucial move for its future, trying to be back in the innovation run against apple and google. MS can’t afford to fail this time. I saw the new devices (the WinRT and Pro) and the specifications are scarce, misleading and confusing. The first impression is that the device looks like an iPad with a nice keyboard cover… Using “HD” and “full HD” to define display resolution instead of using the real figures and reviving the “ClearType” brand (now dead on Win8 as reported here and missed by people who hate to read text on displays, like myself) without providing clear figures (couldn’t you count those damned pixels?) seems to imply that MS was caught by surprise by apple recent “retina” displays that brought very high definition screens on tablets.Also there are no specifications about the processors used (even if some sources report NVidia Tegra for the ARM tablet and i5 for the x86 one) and expected battery life (a critical point for tablets and the point that killed Windows7 x86 based tablets). Also nothing about the price, and this will be another critical point because other platform out there already provide lots of applications and have a good user base, if MS want to enter this market tablets pricing must be competitive. There are some expansion ports (SD and USB), so no fixed storage model (even if the specs talks about 32-64GB for RT and 128-256GB for pro). I like this and don’t like the apple model where flash memory (that it’s dirt cheap used in thumdrives or SD cards) is as expensive as gold (or cocaine to have a more accurate per gram measurement) when mounted inside a tablet/phone. For big files you’ll be able to use external media and an SD card could be used to store files that don’t require super-fast SSD-like access times, I hope. To be honest I really don’t like the marketplace model and the limitation of Windows RT APIs (no local database? from a company that based a good share of its success on VB6+Access!) and lack of desktop support on the ARM (even if the support is here and has been used to port office). It’s a step toward the consumer market (where competitors are making big money), but may impact enterprise (and embedded) users that may not appreciate Windows 8 new UI or the limitations of the new app model (if you aren’t connected you are dead ). Not having compatibility with the desktop will require brand new applications and honestly made all the CPU cycles spent to convert .NET IL into real machine code in the past like a huge waste of time… as soon as a new processor architecture is supported by Windows you still have to rewrite part of your application (and MS is pushing HTML5+JS and native code more than .NET in my perception). On the other side I believe that the development experience provided by Visual Studio is still miles (or kilometres) ahead of the competition and even the all-uppercase menu of VS2012 hasn’t changed this situation. The new metro UI got mixed reviews. On my side I should say that is very pleasant to use on a touch screen, I like the minimalist design (even if sometimes is too minimal and hides stuff that, in my opinion, should be visible) but I should also say that using it with mouse and keyboard is like trying to pick your nose with boxing gloves… Metro is also very interesting for embedded devices where touch screen usage is quite common and where having an application taking all the screen is the norm. For devices like kiosks, vending machines etc. this kind of UI can be a great selling point. I don’t need a new tablet (to be honest I’m pretty happy with my wife’s iPad and with my PC), but I may change my opinion after having a chance to play a little bit with those new devices and understand what’s hidden under all this mysterious and generic announcements and specifications!

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  • How-do-I Script Sample Videos

    - by Jialiang
    http://blogs.technet.com/b/onescript/archive/2012/10/14/how-do-i-script-sample-videos.aspx All-In-One Script Framework is featured by customer-driven script samples.  Each sample demonstrates how to automate one specific IT task that is frequently asked in TechNet forums, Microsoft support calls, and social media.   In order to give readers a better and quicker learning experience, the team starts to create short 5- to 10- minute videos to visually demonstrate some script samples.  These videos would show you how to accomplish the task by running the script sample, and illustrate some key script snippets in the sample project.  We sincerely hope that the IT Pro community will love our effort. The first how-do-I video has been published.  It demonstrates one of our recently released Windows 8 script sample: Get Network Adapter Properties in Windows 8 The video is embedded in the sample introduction page.

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  • How does affliate marketing work, technically?

    - by Ron Gonzales
    There are lots of companies like Commision Junction that let you sell other people's products for a commission. How do these programs work, technically? Ie, are you simply given a link to the product you want to sell with an embedded ID in the URL? Does it involve cookies somehow? Do you take the order yourself and forward the information to the actual supplier of the goods/services? And how do you know if the program or the 'affliate network' isn't ripping you off by not creditting you for a sale?

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  • how to make ext4 more reliable?

    - by amin
    hi dears as ext4 introduced more reliable than ext3 with block journals, is there any chance to suppose it 100% reliable? what if enabling block journaling on it, which is disabled by default? as friend's guide to explain my case in more detail: i have an embedded linux device, after installation keyboard and monitor is detached and it works standalone. my duty is to make sure it has reliable file-system so with errors there is no way to fsck on device. i can't force my customer to use a ups with each device to ensure no fault by power-failure. what can you offer me more than enabling block journaling? thanks in advance

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  • Pros and cons of developing modern services in Java

    - by r3mus
    I'm interested in the philosophical and architectural justification (or lack thereof) in using Java to develop in today's modern world (exclude mobile/embedded platforms of course). Why would one choose to develop (or not develop) a back-end in Java? Why would one choose to develop (or not develop) a front-end UI in Java? Why do large enterprises lean towards developing in Java rather than adopt more modern (and standardized) technologies? *disclaimer: I'm not a fan of Java in the enterprise, I'm simply curious what drives enterprises to continue the trend.

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  • what is the best age for programmer to hire [on hold]

    - by Mohamed Ahmed
    I'm graduated from Information systems institute since 2004 and I worked as a ICDL Instructor , but I know some SQL Server good and Database Design , now I'm in 30 age , and I want to start study computer programming and get MCSA SQL Server and MCSE certificates , but I have feel I'm old to start and the companies will not accept me for that reason and also because I don't have any experience yet in the field , I will start like a fresh graduated in 21 or 22 age , please help me what is the best age for programmer for accepted , and the age and late start will be a big obstacle for me or not

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  • OS8- AK8- The bad news...

    - by Steve Tunstall
    Ok I told you I would give you the bad news of AK8 to go along with all the cool new stuff, so here it is. It's not that bad, really, just things you need to be aware of. First, the 2013.1 code is being called OS8, AK8 and 2013.1 by different people. I mean different people INSIDE Oracle!! It was supposed to be easy, but it never is. So for the rest of this blog entry, I'm calling it AK8. AK8 is not compatible with the 7x10 series. Ever. The 7x10 series is not supported with AK8, and if you try to upgrade one, it will fail at the healthcheck. All 7x20 series, all of them regardless of age, are supported with AK8. Drive trays. Let's talk about drive trays and SAS cards. The older drive trays for the 7x20 series were called the "Riverwalk 2" or "DS2" trays. They were technically the "J4410" series JBODs that Sun used to sell a la carte before we stopped selling JBODs. Don't get me started on that, it still makes me mad. We used these for many years, and you can still buy them right now until December 15th, 2013, when they will no longer be sold. The DS2 tray only came as a 4u, 24 drive shelf. It held 3.5" drives, and you had a choice of 2TB, 3TB, 300GB or 600GB drives. The SAS HBA in the 7x20 series was called a "Thebe" card, with a part # of 7105394. The 7420, for example, came standard with two of these "Thebe" cards for connecting to the disk trays. Two Thebe cards could handle up to 12 trays, so one would add two more cards to go to 24 trays, or have up to six Thebe cards to handle 36 trays. This card was for external SAS only. It did not connect to the internal OS drives or the Readzillas, both of which used the internal SCSI controller of the server. These Riverwalk 2 trays ARE supported with AK8. You can upgrade your older 7420 or 7320, no problem, as-is. The much older Riverwalk 1 trays or J4400 trays are NOT supported by AK8. However, they were only used by the 7x10 series, and we already said that the 7x10 series was not supported. Here's where it gets tricky. Since last January, we have been selling the new style disk trays. We call them the "DE2-24P" and the "DE2-24C" trays. The "C" tray is for capacity drives, which are 3.5" 3TB or 4TB drives. The "P" trays are for performance drives, which are 2.5" 300GB and 900GB drives. These trays are NOT Riverwalk 2 trays, even though the "C" series may kind of look like it. Different manufacturer and different firmware. They are not new. Like I said, we've been selling them with the 7x20 series since last January. They are the only disk trays we will be selling going forward. Of course, AK8 supports them. So what's the problem? The problem is going to be for people who have to mix drive trays. Remember, your older 7x20 series has Thebe SAS2 HBAs. These have 2 SAS ports per card.  The new ZS3-2 and ZS3-4 systems, however, have the new "Thebe2" SAS2 HBAs. These Thebe2 cards have 4 ports per card. This is very cool, as we can now do more SAS channels with less cards. Instead of needing 4 SAS cards to grow to 24 trays like we did with the old Thebe cards, I can now do 24 trays with only 2 Thebe2 cards. This means more IO slots for fun things like Infiniband and 10G. So far, so good, right? These Thebe2 cards work with any disk tray. You can even mix older DS2 trays with the newer DE2 trays in the same system, as long as you have Thebe2 cards. Ah, there's your problem. You don't have Thebe2 cards in your old 7420, do you? Well, I told you the bad news wasn't that bad, right? We can take out your Thebe cards and replace them with Thebe2. You can then plug your older DS2 trays right back in, and also now get newer DE2 trays going forward. However, it's important that the trays are on different SAS channels. You can mix them in the same system, but not on the same channel. Ask your local SC if you need help with the new cable layout. By the way, the new ZS3-2 and ZS3-4 systems also include a new IO card called "Erie" cards. These are for INTERNAL SAS to the OS drives and the Readzillas. So those are now SAS2 instead of SATA like the older models. Yes, the Erie card uses an IO slot, but that's OK, because the Thebe2 cards allow us to use less SAS HBAs to grow the system, right? That's it. Not too much bad news and really not that bad. AK8 does not support the 7x10 series, and you may need new Thebe2 cards in your older systems if you want to add on newer DE2 trays. I think we can all agree that there are worse things out there. Like our Congress.   Next up.... More good news and cool AK8 tricks. Such as virtual NICS. 

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  • RoboForm Enterprise v7 Reviewed

    With an established pedigree in the consumer market, RoboForm is making the move to the enterprise with some good and bad results. eSecurityPlanet's thorough review says Siber Systems has delivered enough to warrant business consideration.

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  • RoboForm Enterprise v7 Reviewed

    With an established pedigree in the consumer market, RoboForm is making the move to the enterprise with some good and bad results. eSecurityPlanet's thorough review says Siber Systems has delivered enough to warrant business consideration.

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  • What are your intentions with Java technology, Big Red?

    - by hinkmond
    Here's another article (this time from TechCentral) giving the roadmap of what's intended to be done with Java technology moving forward toward Java SE 8, 9, 10 and beyond. See: Oracle outlines Java Intentions Here's a quote: Under the subheading, "Works Everywhere and With Everything," Oracle lists goals like scaling down to embedded systems and up to massive servers, as well as support for heterogeneous compute models. If our group is going to get Java working "Everywhere and With Everything", we'd better get crackin'! We have to especially make more room in our lab, if we need to fit "Everything" in there to test... "Everything" takes up a lot of room! Hinkmond

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  • Corticon provides Business Rules Engines for Silverlight, WCF and .NET developers

    Now Corticon Business Rules Engines and Business Rules Management Systems users can enjoy support for the Windows 7 operating system, and for Silverlight and Windows Communication Foundation developers. The new Corticon 4.3 provides numerous performance, usability, and integration enhancements and provides the industry-first cloud deployment option for a business rules engine. span.fullpost {display:none;}

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  • How are crossplatform/multiple-OS C++ projects planned in terms of code and tools?

    - by Nav
    I want to create a project in C++ that can work in Windows, Linux and Embedded Linux. How are projects created when they have to work across many OS'es? Is it first created on one OS and then the code slowly modified to be ported to another OS? Eg: to me, the Linux version of Firefox appears to be created as a Windows project and a separate Linux project with a different code base, since Firefox behaves a bit different in Windows and Linux. Although the source code download is surprisingly a single link. If QT is used for UI, Boost threads for threading, Build Bot for CI and NetBeans/Eclipse/QT Creator for an IDE, would a person be able to minimise the amount of code re-write required to get the project onto another OS? Is this the right way to do it, or are such projects meant to be created as two entirely separate projects for two separate OS'es?

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  • Managing Regulated Content in WebCenter: USDM and Oracle Offer a New Part 11 Compliant Solution for Life Sciences

    - by Michael Snow
    Guest post today provided by Oracle partner, USDM  Regulated Content in WebCenterUSDM and Oracle offer a new Part 11 compliant solution for Life Sciences (White Paper) Life science customers now have the ability to take advantage of all of the benefits of Oracle’s WebCenter Content, a global leader in Enterprise Content Management.   For the past year, USDM has been developing best practice compliance solutions to meet regulated content management requirements for 21 CFR Part 11 in WebCenter Content. USDM has been an expert in ECM for life sciences since 1999 and in 2011, certified that WebCenter was a 21CFR Part 11 compliant content management platform (White Paper).  In addition, USDM has built Validation Accelerators Packs for WebCenter to enable life science organizations to quickly and cost effectively validate this world class solution.With the Part 11 certification, Oracle’s WebCenter now provides regulated life science organizations  the ability to manage REGULATORY content in WebCenter, as well as the ability to take advantage of ALL of the additional functionality of WebCenter, including  a complete, open, and integrated portfolio of portal, web experience management, content management and social networking technology.  Here are a few screen shot examples of Part 11 functionality included in the product: E-Sign, E-Sign Rendor, Meta Data History, Audit Trail Report, and Access Reporting. Gone are the days that life science companies have to spend millions of dollars a year to implement, maintain, and validate ECM systems that no longer meet the ever changing business and regulatory requirements.  Life science companies now have the ability to use WebCenter Content, an ECM system with a substantially lower cost of ownership and unsurpassed functionality.Oracle has been #1 in life sciences because of their ability to develop cost effective, easy-to-use, scalable solutions which help increase insight and efficiency to drive growth for their customers.  Adding a world class ECM solution to this product portfolio allows life science organizations the chance to get rid of costly ECM systems that no longer meet their needs and use WebCenter, part of the Oracle Fusion Technology stack, with their other leading enterprise applications.USDM provides:•    Expertise in Life Science ECM Business Processes•    Prebuilt Life Science Configuration in WebCenter •    Validation Accelerator Packs for WebCenterUSDM is very proud to support Oracle’s expanding commitment to Life Sciences…. For more information please contact:  [email protected] Oracle will be exhibiting at DIA 2012 in Philadelphia on June 25-27. Stop by our booth (#2825) to learn more about the advantages of a centralized ECM strategy and see the Oracle WebCenter Content solution, our 21 CFR Part 11 compliant content management platform.

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