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• HDFC Bank's Journey to Oracle Private Database Cloud

  - by Nilesh Agrawal

  One of the key takeaways from a recent post by Sushil Kumar is the importance of business initiative that drives the transformational journey from legacy IT to enterprise private cloud. The journey that leads to a agile, self-service and efficient infrastructure with reduced complexity and enables IT to deliver services more closely aligned with business requirements. Nilanjay Bhattacharjee, AVP, IT of HDFC Bank presented a real-world case study based on one such initiative in his Oracle OpenWorld session titled "HDFC BANK Journey into Oracle Database Cloud with EM 12c DBaaS". The case study highlighted in this session is from HDFC Bank’s Lending Business Segment, which comprises roughly 50% of Bank’s top line. Bank’s Lending Business is always under pressure to launch “New Schemes” to compete and stay ahead in this segment and IT has to keep up with this challenging business requirement. Lending related applications are highly dynamic and go through constant changes and every single and minor change in each related application is required to be thoroughly UAT tested certified before they are certified for production rollout. This leads to a constant pressure in IT for rapid provisioning of UAT databases on an ongoing basis to enable faster time to market. Nilanjay joined Sushil Kumar, VP, Product Strategy, Oracle, during the Enterprise Manager general session at Oracle OpenWorld 2012. Let's watch what Nilanjay had to say about their recent Database cloud deployment. “Agility” in launching new business schemes became the key business driver for private database cloud adoption in the Bank. Nilanjay spent an hour discussing it during his session. Let's look at why Database-as-a-Service(DBaaS) model was need of the hour in this case  - Average 3 days to provision UAT Database for Loan Management Application Silo’ed UAT environment with Average 30% utilization Compliance requirement consume UAT testing resources DBA activities leads to $$ paid to SI for provisioning databases manually Overhead in managing configuration drift between production and test environments Rollout impact/delay on new business initiatives The private database cloud implementation progressed through 4 fundamental phases - Standardization, Consolidation, Automation, Optimization of UAT infrastructure. Project scoping was carried out and end users and stakeholders were engaged early on right from planning phase and including all phases of implementation. Standardization and Consolidation phase involved multiple iterations of planning to first standardize on infrastructure, db versions, patch levels, configuration, IT processes etc and with database level consolidation project onto Exadata platform. It was also decided to have existing AIX UAT DB landscape covered and EM 12c DBaaS solution being platform agnostic supported this model well. Automation and Optimization phase provided the necessary Agility, Self-Service and efficiency and this was made possible via EM 12c DBaaS. EM 12c DBaaS Self-Service/SSA Portal was setup with required zones, quotas, service templates, charge plan defined. There were 2 zones implemented - Exadata zone  primarily for UAT and benchmark testing for databases running on Exadata platform and second zone was for AIX setup to cover other databases those running on AIX. Metering and Chargeback/Showback capabilities provided business and IT the framework for cloud optimization and also visibility into cloud usage. More details on UAT cloud implementation, related building blocks and EM 12c DBaaS solution are covered in Nilanjay's OpenWorld session here. Some of the key Benefits achieved from UAT cloud initiative are - New business initiatives can be easily launched due to rapid provisioning of UAT Databases [ ~3 hours ] Drastically cut down $$ on SI for DBA Activities due to Self-Service Effective usage of infrastructure leading to  better ROI Empowering  consumers to provision database using Self-Service Control on project schedule with DB end date aligned to project plan submitted during provisioning Databases provisioned through Self-Service are monitored in EM and auto configured for Alerts and KPI Regulatory requirement of database does not impact existing project in queue This table below shows typical list of activities and tasks involved when a end user requests for a UAT database. EM 12c DBaaS solution helped reduce UAT database provisioning time from roughly 3 days down to 3 hours and this timing also includes provisioning time for database with production scale data (ranging from 250 G to 2 TB of data) - And it's not just about time to provision,  this initiative has enabled an agile, efficient and transparent UAT environment where end users are empowered with real control of cloud resources and IT's role is shifted as enabler of strategic services instead of being administrator of all user requests. The strong collaboration between IT and business community right from planning to implementation to go-live has played the key role in achieving this common goal of enterprise private cloud. Finally, real cloud is here and this cloud is accompanied with rain (business benefits) as well ! For more information, please go to Oracle Enterprise Manager  web page or  follow us at :  Twitter | Facebook | YouTube | Linkedin | Newsletter

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• 2012 Oracle Fusion Innovation Awards - Part 2

  - by Michelle Kimihira

  Author: Moazzam Chaudry Continuing from Friday's blog on 2012 Oracle Fusion Innovation Awards, this blog (Part 2) will provide more details around the customers. It was a tremendous honor to be in single room of winners. We only wish we could have had more time to share stories from all the winners.  We received great insight from all the innovative solutions that our customers deploy and would like to share them broadly, so that others can benefit from best practices. There was a customer panel session joined by Ingersoll Rand, Nike and Motability and here is what was discussed: Barry Bonar, Enterprise Architect from Ingersoll Rand shared details around their solution, comprised of Oracle Exalogic, Oracle WebLogic Server and Oracle SOA Suite. This combined solutoin enabled their business transformation to increase decision-making, speed and efficiency, resulting in 40% reduced IT spend, 41X Faster response time and huge cost savings. Ashok Balakrishnan, Architect from Nike shared how they leveraged Oracle Coherence to analyze their digital "footprint" of activities. This helps them compete, collaborate and compare athletic data over time. Lastly, Ashley Doodly, Head of IT from Motability shared details around their solution compromised of Oracle SOA Suite, Service Bus, ADF, Coherence, BO and E-Business Suite. This solution helped Motability achieve 100% ROI within the first few months, performance in seconds vs. 10's of minutes and tremendous improvement in throughput that increased up to 50%.  This year's winners by category are: Oracle Exalogic Customer Results using Fusion Middleware Netshoes ATG on Exalogic: 6X Reduced H/W foot print, 6.2X increased throughput and 3 weeks time to market Claro Part of America Movil, running mission critical Java Application on Exalogic with 35X Faster Java response time, 5X Throughput Underwriters Laboratories Exalogic as an Apps Consolidation platform to power tremendous growth Ingersoll Rand EBS on Exalogic: Up to 40% Reduction in overall IT budget, 3x reduced foot print Oracle Cloud Application Foundation Customer Results using Fusion Middleware  Mazda Motor Corporation Tuxedo ART Batch runtime environment to migrate their batch apps on new open environment and reduce main frame cost. HOTELBEDS Technology Open Source to WebLogic transformation Globalia Corporation Introduced Oracle Coherence to fully reengineer DTH system and provide multiple business and technical benefits Nike Nike+, digital sports platform, has 8M users and is expecting an 5X increase in users, many of who will carry multiple devices that frequently sync data with the Digital Sport platform Comcast Corporation The solution is expected to increase availability, continuity, performance, and simplify and make the code at the application layer more flexible. Oracle SOA and Oracle BPM Customer Results using Fusion Middleware NTT Docomo Network traffic solution based on Oracle event processing and coherence - massive in scale: 12M users (50M in future) - 800,000 events/sec. Schneider National, Inc. SOA/B2B/ADF/Data Integration to orchestrate key order processes across Siebel, OTM & EBS.  Platform runs 60M trans/day and  50 million composite SOA instances per day across 10G and 11G Amadeus Oracle BPM solution: Business Rules and processes vary across local (80), regional (~10) and corporate approval process. Up to 10 levels of approval. Plans to deploy across 20+ markets Navitar SOA solution integrates a fully non-Oracle legacy application/ERP environment using Oracle’s SOA Suite and Oracle AIA Foundation Pack. Motability Uses SOA Suite to synchronize data across the systems and to manage the vehicle remarketing process Oracle WebCenter Customer Results using Fusion Middleware  News Limited Single platform running websites for 50% of Australia's newspapers University of Louisville “Facebook for Medicine”: Oracle Webcenter platform and Oracle BIEE to analyze patient test data and uncover potential health issues. Expecting annualized ROI of 277% China Mobile Jiangsu Company portal (25k users) to drive collaboration & productivity Life Technologies Portal for remotely monitoring & repairing biotech instruments LA Dept. of Water & Power Oracle WebCenter Portal to power ladwp.com on desktop and mobile for 1.6million users Oracle Identity Management Customer Results using Fusion Middleware Education Testing Service Identity Management platform for provisioning & SSO of 6 million GRE, GMAT, TOEFL customers Avea Oracle Identity Manager allowing call center personnel to quickly change Identity Profile to handle varying call loads based on a user self service interface. Decreased Admin Cost by 30% Oracle Data Integration Customer Results using Fusion Middleware Raymond James Near real-time integration for improved systems (throughput & performance) and enhanced operational flexibility in a 24 X 7 environment Wm Morrison Supermarkets Electronic Point of Sale integration handling over 80 million transactions a day in near real time (15 min intervals) Oracle Application Development Framework and Oracle Fusion Development Customer Results using Fusion Middleware Qualcomm Incorporated Solution providing  immediate business value enabling a self-service model necessary for growing the new customer base, an increase in customer satisfaction, reduced “time-to-deliver” Micros Systems, Inc. ADF, SOA Suite, WebCenter  enables services that include managing distribution of hotel rooms availability and rates to channels such as Hotel Web-site, Expedia, etc. Marfin Egnatia Bank A new web 2.0 UI provides a much richer experience through the ADF solution with the end result being one of boosting end-user productivity    Business Analytics (Oracle BI, Oracle EPM, Oracle Exalytics) Customer Results using Fusion Middleware INC Research Self-service customer portal delivering 5–10% of the overall revenue - expected to grow fast with the BI solution Experian Reduction in Time to Complete the Financial Close Process Hologic Inc Solution, saving months of decision-making uncertainty! We look forward to seeing many more innovative nominations. The nominatation process for 2013 begins in April 2013.    Additional Information: Blog: Oracle WebCenter Award Winners Blog: Oracle Identity Management Winners Blog: Oracle Exalogic Winners Blog: SOA, BPM and Data Integration will be will feature award winners in its respective areas this week Subscribe to our regular Fusion Middleware Newsletter Follow us on Twitter and Facebook

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• Oracle Fusion Applications User Experience Design Patterns: Feeling the Love after Launch

  - by mvaughan

  By Misha Vaughan, Oracle Applications User ExperienceIn the first video by the Oracle Applications User Experience team on the Oracle Partner Network, Vice President Jeremy Ashley said that Oracle is looking to expand the ecosystem of support for Oracle’s applications customers as they begin to assess their investment and adoption of Oracle Fusion Applications. Oracle has made a massive investment to maintain the benefits of the Fusion Applications User Experience. This summer, the Applications User Experience team released the Oracle Fusion Applications user experience design patterns.Design patterns help create consistent experiences across devices.The launch has been very well received:Angelo Santagata, Senior Principal Technologist and Fusion Middleware evangelist for Oracle,  wrote this to the system integrator community: “The web site is the result of many years of Oracle R&D into user interface design for Fusion Applications and features a really cool web app which allows you to visualise the UI components in action.”  Grant Ronald, Director of Product Management, Application Development Framework (ADF) said: “It’s a science I don't understand, but now I don't have to ... Now you can learn from the UX experience of Fusion Applications.”Frank Nimphius, Senior Principal Product Manager, Oracle (ADF) wrote about the launch of the design patterns for the ADF Code Corner, and Jürgen Kress, Senior Manager EMEA Alliances & Channels for Fusion MiddleWare and Service Oriented Architecture, (SOA), shared the news with his Partner Community. Oracle Twitter followers also helped spread the message about the design patterns launch: ?@bex – Brian Huff, founder and Chief Software Architect for Bezzotech, and Oracle ACE Director:“Nifty! The Oracle Fusion UX team just released new ADF design patterns.”@maiko_rocha, Maiko Rocha, Oracle Consulting Solutions Architect and Oracle FMW engineer: “Haven't seen any other vendor offer such comprehensive UX Design Patterns catalog for free!”@zirous_chad, Chad Thompson, Senior Solutions Architect for Zirous, Inc. and ADF Developer:Wow - @ultan and company did a great job with the Fusion UX PatternsWhat is a user experience design pattern?A user experience design pattern is a re-usable, usability tested functional blueprint for a particular user experience.  Some examples are guided processes, shopping carts, and search and search results.  Ultan O’Broin discusses the top design patterns every developer should know.The patterns that were just released are based on thousands of hours of end-user field studies, state-of-the-art user interface assessments, and usability testing.  To be clear, these are functional design patterns, not technical design patterns that developers may be used to working with.  Because we know there is a gap, we are putting together some training that will help close that gap.Who should care?This is an offering targeted primarily at Application Development Framework (ADF) developers. If you are faced with the following questions regarding Fusion Applications, you will want to know and learn more:•    How do I build something that looks like Fusion Applications?•    How do I build a next-generation application?•    How do I extend a Fusion Application and maintain the user experience?•    I don’t want to re-invent the wheel on the user interface, so where do I start?•    I need to build something that will eventually co-exist with Fusion Applications. How do I do that?These questions are relevant to partners with an ADF competency, individual practitioners, or small consultancies with an ADF specialization, and customers who are trying to shift their IT staff over to supporting Fusion Applications.Where you can find out more?OnlineOur Fusion User Experience design patterns maven is Ultan O’Broin. The Oracle Partner Network is helping our team bring this first e-seminar to you in order to go into a more detail on what this means and how to take advantage of it:? Webinar: Build a Better User Experience with Oracle: Oracle Fusion Applications Functional Design PatternsSept 20, 2012 , 10:30am-11:30am PacificDial-In:  1. 877-664-9137 / Passcode 102546?International:  706-634-9619  http://www.intercall.com/national/oracleuniversity/gdnam.htmlAccess the Live Event Or Via Webconference Access http://ouweb.webex.com  ?and enter this session number: 598036234At a Usergroup eventThe Fusion User Experience Advocates (FXA) are also going to be getting some deep-dive training on this content and can share it with local user groups.At OpenWorld Ultan O’Broin               Chris MuirIf you will be at OpenWorld this year, our own Ultan O’Broin will be visiting the ADF demopod to say hello, thanks to Shay Shmeltzer, Senior Group Manager for ADF outbound communication and at the OTN lounge: Monday 10-10:45, Tuesday 2:15-2:45, Wednesday 2:15-3:30 ?  Oracle JDeveloper and Oracle ADF,  Moscone South, Right - S-207? “ADF Meet and Greett”, OTN Lounge, Wednesday 4:30 And I cannot talk about OpenWorld and ADF without mentioning Chris Muir’s ADF EMG event: the Year After the Year Of the ADF Developer – Sunday, Sept 30 of OpenWorld. Chris has played host to Ultan and the Applications user experience message for his online community and is now a seasoned UX expert.Expect to see additional announcements about expanded and training on similar topics in the future.

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• What Did You Do? is a Bad Question

  - by Ajarn Mark Caldwell

  Brian Moran (blog | Twitter) did a great presentation today for the PASS Professional Development Virtual Chapter on The Art of Questions.  One of the points that Brian made was that there are good questions and bad (or at least not-as-good) questions.  Good questions tend to open-up the conversation and engender positive reactions (perhaps even trust and respect) between the participants; and bad questions tend to close-down a conversation either through the narrow list of possible responses (e.g. strictly Yes/No) or through the negative reactions they can produce.  And this explains why I so frequently had problems troubleshooting real-time problems with users in the past.  I’ll explain that in more detail below, but before we go on, let me recommend that you watch the recording of Brian’s presentation to learn why the question Why is often problematic in the U.S. and yet we so often resort to it. For a short portion (3 years) of my career, I taught basic computer skills and Office applications in an adult vocational school, and this gave me ample opportunity to do live troubleshooting of user challenges with computers.  And like many people who ended up in computer related jobs, I also have had numerous times where I was called upon by less computer-savvy individuals to help them with some challenge they were having, whether it was part of my job or not.  One of the things that I noticed, especially during my time as a teacher, was that when I was helping somebody, typically the first question I would ask them was, “What did you do?”  This seemed to me like a good way to start my detective work trying to figure out what happened, what went wrong, how to fix it, and how to help the person avoid it again in the future.  I always asked it in a polite tone of voice as I was just trying to gather the facts before diving in deeper.  However; 99.999% of the time, I always got the same answer, “Nothing!”  For a long time this frustrated me because (remember I’m in detective mode at that point) I knew it could not possibly be true.  They HAD to have done SOMETHING…just tell me what were the last actions you took before this problem presented itself.  But no, they always stuck with “Nothing”.  At which point, with frustration growing, and not a little bit of disdain for their lack of helpfulness, I would usually ask them to move aside while I took over their machine and got them out of whatever they had gotten themselves into.  After a while I just grew used to the fact that this was the answer I would usually receive, but I always kept asking because for the .001% of the people who would actually tell me, I could then help them understand what went wrong and how to avoid it in the future. Now, after hearing Brian’s talk, I understand what the problem was.  Even though I meant to just be in an information gathering mode, the words I was using, “What did YOU do?” have such a strong negative connotation that people would instinctively go into defense-mode and stop sharing information that might make them look bad.  Many of them probably were not even consciously aware that they had gone on the defensive, but the self-preservation instinct, especially self-preservation of the ego, is so strong that people would end up there without even realizing it. So, if “What did you do” is a bad question, what would have been better?  Well, one suggestion that Brian makes in his talk is something along the lines of, “Can you tell me what led up to this?” or “what was happening on the computer right before this came up?”  It’s subtle, but the point is to take the focus off of the person and their behavior; instead depersonalizing it and talk about events from more of a 3rd-party observer point of view.  With this approach, people will be more likely to talk about what the computer did and what they did in response to it without feeling the interrogation spotlight is on them.  They are also more likely to mention other events that occurred around the same time that may or may not be related, but which could certainly help you troubleshoot a larger problem if it is not just user actions.  And that is the ultimate goal of your asking the questions.  So yes, it does matter how you ask the question; and there are such things as good questions and bad questions.  Excellent topic Brian!  Thanks for getting the thinking gears churning! (Cross-posted to the Professional Development Virtual Chapter blog.)

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• SQL SERVER – The Story of a Lesser Known Startup Parameter in SQL Server – Guest Post by Balmukund Lakhani

  - by Pinal Dave

  This is a fantastic blog post from my dear friend Balmukund ( blog | twitter | facebook ). He had presented a fantastic session in our last UG and there were lots of requests from attendees that he blogs about it. Well, here is the blog post about the same very popular UG session. Let us read the entire blog post in the voice of the Balmukund himself. During my last session in SQL Bangalore User Group (Facebook) meeting, I was lucky enough to deliver a session on SQL Server Startup issue. The name of the session was “SQL Engine Starting Trouble – How to start?” From the feedback, I realized that one of the “not well known” startup parameter is “-m”. Okay, you might say “I know that this is used to start the SQL in single user mode”. But what you might not know is that you can pass a string with -m which has special meaning and use. I have used this parameter in my blog here but looks like not many of you have seen that. It happens most of the time when we want to start SQL Server in single user mode, someone else makes connection before you can. The only choice you have is to repeat same process again till you succeed. Some smart DBAs may disable the remote network protocols (TCP/IP and Named Pipes) of SQL Instance and allow only local connections to SQL. Once the activity is complete, our dear smart DBA has to remember to re-enable network protocols. Sometimes, it may be a local service or application getting connection to SQL before we can. There is a better way to deal with it. Yes, you have guessed it correctly: -m parameter which a string. Since I work with SQL Product Support team, I may know little more undocumented commands and parameters, but this is not an undocumented stuff. It’s already documented in books online. So in this blog, I am going to show a demo of its usage. As documentation shows, “Do not use this option as a security feature.” So please read this blog as knowledge enhancer and troubleshooting issues not security feature. In my laptop, I have a default instance of SQL Server 2012 and here is what we would in the configuration manager. Now, I would go ahead and stop SQL Service by selecting SQL Server (MSSQLServer) > Right Click > Stop. There are multiple ways to start SQL with startup parameter. 1) Use Net Start Command from command prompt Net Start MSSQLServer /mSQLCMD The above command is the simplest way to add startup parameter to SQL. This parameter would be cleared once we stop and start SQL. 2) Add Startup Parameter via configuration manager. Step is already listed here. We need to add -mSQLCMD If we compare 1 and 2, it’s clear that unless we modify startup parameter and remove -m, it would be in effect. 3) Start SQL Service via command line SQLServr.exe –mSQLCMD –s<InstanceName> Wait, what does SQLCMD mean with /m? It’s the instruction to SQL that start SQL Server in Single User Mode and allow only the application which is SQLCMD. Any other application would fail with Login Failed for User Error message. It would be important to note that string is case sensitive. This value should be picked up from application_name column from sys.dm_exec_sessions. I have made a connection using SQLCMD and as we can see it comes as upper case “SQLCMD”. If we want only management studio query windows to connect then we need to give -m” Microsoft SQL Server Management Studio – Query” as startup parameter. In below example, I have given it as SQLCMd (lower case d at the end) and we would notice that we would not be able to connect to SQL Instance. Above proves that parameter works as expected and it’s case sensitive. Error Log would show below information. How to get error log location? I have already blogged about it. Hope you have learned something new. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Server Management Studio, SQL Tips and Tricks, T SQL, Technology

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• MVVM Light V4 preview 2 (BL0015) #mvvmlight

  - by Laurent Bugnion

  Over the past few weeks, I have worked hard on a few new features for MVVM Light V4. Here is a second early preview (consider this pre-alpha if you wish). The features are unit-tested, but I am now looking for feedback and there might be bugs! Bug correction: Messenger.CleanupList is now thread safe This was an annoying bug that is now corrected: In some circumstances, an exception could be thrown when the Messenger’s recipients list was cleaned up (i.e. the “dead” instances were removed). The method is called now and then and the exception was thrown apparently at random. In fact it was really a multi-threading issue, which is now corrected. Bug correction: AllowPartiallyTrustedCallers prevents EventToCommand to work This is a particularly annoying regression bug that was introduced in BL0014. In order to allow MVVM Light to work in XBAPs too, I added the AllowPartiallyTrustedCallers attribute to the assemblies. However, we just found out that this causes issues when using EventToCommand. In order to allow EventToCommand to continue working, I reverted to the previous state by removing the AllowPartiallyTrustedCallers attribute for now. I will work with my friends at Microsoft to try and find a solution. Stay tuned. Bug correction: XML documentation file is now generated in Release configuration The XML documentation file was not generated for the Release configuration. This was a simple flag in the project file that I had forgotten to set. This is corrected now. Applying EventToCommand to non-FrameworkElements This feature has been requested in order to be able to execute a command when a Storyboard is completed. I implemented this, but unfortunately found out that EventToCommand can only be added to Storyboards in Silverlight 3 and Silverlight 4, but not in WPF or in Windows Phone 7. This obviously limits the usefulness of this change, but I decided to publish it anyway, because it is pretty damn useful in Silverlight… Why not in WPF? In WPF, Storyboards added to a resource dictionary are frozen. This is a feature of WPF which allows to optimize certain objects for performance: By freezing them, it is a contract where we say “this object will not be modified anymore, so do your perf optimization on them without worrying too much”. Unfortunately, adding a Trigger (such as EventTrigger) to an object in resources does not work if this object is frozen… and unfortunately, there is no way to tell WPF not to freeze the Storyboard in the resources… so there is no way around that (at least none I can see. In Silverlight, objects are not frozen, so an EventTrigger can be added without problems. Why not in WP7? In Windows Phone 7, there is a totally different issue: Adding a Trigger can only be done to a FrameworkElement, which Storyboard is not. Here I think that we might see a change in a future version of the framework, so maybe this small trick will work in the future. Workaround? Since you cannot use the EventToCommand on a Storyboard in WPF and in WP7, the workaround is pretty obvious: Handle the Completed event in the code behind, and call the Command from there on the ViewModel. This object can be obtained by casting the DataContext to the ViewModel type. This means that the View needs to know about the ViewModel, but I never had issues with that anyway. New class: NotifyPropertyChanged Sometimes when you implement a model object (for example Customer), you would like to have it implement INotifyPropertyChanged, but without having all the frills of a ViewModelBase. A new class named NotifyPropertyChanged allows you to do that. This class is a simple implementation of INotifyPropertyChaned (with all the overloads of RaisePropertyChanged that were implemented in BL0014). In fact, ViewModelBase inherits NotifyPropertyChanged. ViewModelBase does not implement IDisposable anymore The IDisposable interface and the Dispose method had been marked obsolete in the ViewModelBase class already in V3. Now they have been removed. Note: By this, I do not mean that IDisposable is a bad interface, or that it shouldn’t be used on viewmodels. In the contrary, I know that this interface is very useful in certain circumstances. However, I think that having it by default on every instance of ViewModelBase was sending a wrong message. This interface has a strong meaning in .NET: After Dispose has been executed, the instance should not be used anymore, and should be ready for garbage collection. What I really wanted to have on ViewModelBase was rather a simple cleanup method, something that can be executed now and then during runtime. This is fulfilled by the ICleanup interface and its Cleanup method. If your ViewModels need IDisposable, you can still use it! You will just have to implement the interface on the class itself, because it is not available on ViewModelBase anymore. What’s next? I have a couple exciting new features implemented already but that need more testing before they go live… Just stay tuned and by MIX11 (12-14 April 2011), we should see at least a major addition to MVVM Light Toolkit, as well as another smaller feature which is pretty cool nonetheless More about this later! Happy Coding Laurent   Laurent Bugnion (GalaSoft) Subscribe | Twitter | Facebook | Flickr | LinkedIn

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• SQL Saturday 43 in Redmond

  - by AjarnMark

  I attended my first SQLSaturday a couple of days ago, SQLSaturday #43 in Redmond (at Microsoft).  I got there really early, primarily because I forgot how fast I can get there from my home when nobody else is on the road.  On a weekday in rush hour traffic, that would have taken two hours to get there.  I gave myself 90 minutes, and actually got there in about 45.  Crazy! I made the mistake of going to the main Microsoft campus, but that’s not where the event was being held.  Instead it was in a big Microsoft conference center on the other side of the highway.  Fortunately, I had the address with me and quickly realized my mistake.  When I got back on track, I noticed that there were bright yellow signs out on the street corner that looked like they said they were for SOL Saturday, which actually was appropriate since it was the sunniest day around here in a long time. Since I was there so early, the registration was just getting setup, so I found Greg Larsen who was coordinating things and offered to help.  He put me to work with a group of people organizing the pre-printed raffle tickets and stuffing swag bags. I had never been to a SQLSaturday before this one, so I wasn’t exactly sure what to expect even though I have read about a few on some blogs.  It makes sense that each one will be a little bit different since they are almost completely volunteer driven, and the whole concept is still in its early stages.  I have been to the PASS Summit for the last several years, and was hoping for a smaller version of that.  Now, it’s not really fair to compare one free day of training run entirely by volunteers with a multi-day, $1,000+ event put on under the direction of a professional event management company.  But there are some parallels. At this SQLSaturday, there was no opening general session, just coffee and pastries in the common area / expo hallway and straight into the first group of sessions.  I don’t know if that was because there was no single room large enough to hold everyone, or for other reasons.  This worked out okay, but the organization guy in me would have preferred to have even a 15 minute welcome message from the organizers with a little overview of the day.  Even something as simple as, “Thanks to persons X, Y, and Z for helping put this together…Sessions will start in 20 minutes and are all in rooms down this hallway…the bathrooms are on the other side of the conference center…lunch today is pizza and we would like to thank sponsor Q for providing it.”  It doesn’t need to be much, certainly not a full-blown Keynote like at the PASS Summit, but something to use as a rallying point to pull everyone together and get the day off to an official start would be nice.  Again, there may have been logistical reasons why that was not feasible here.  I’m just putting out my thoughts for other SQLSaturday coordinators to consider. The event overall was great.  I believe that there were over 300 in attendance, and everything seemed to run smoothly.  At least from an attendee’s point of view where there was plenty of muffins in the morning and pizza in the afternoon, with plenty of pop to drink.  And hey, if you’ve got the food and drink covered, a lot of other stuff could go wrong and people will be very forgiving.  But as I said, everything appeared to run pretty smoothly, at least until Buck Woody showed up in his Oracle shirt.  Other than that, the volunteers did a great job! I was a little surprised by how few people in my own backyard that I know.  It makes sense if you really think about it, given how many companies must be using SQL Server around here.  I guess I just got spoiled coming into the PASS Summit with a few contacts that I already knew would be there.  Perhaps I have been spending too much time with too few people at the Summits and I need to step out and meet more folks.  Of course, it also is different since the Summit is the big national event and a number of the folks I know are spread out across the country, so the Summit is the only time we’re all in the same place at the same time.  I did make a few new contacts at SQLSaturday, and bumped into a couple of people that I knew (and a couple others that I only knew from Twitter, and didn’t even realize that they were here in the area). Other than the sheer entertainment value of Buck Woody’s session, the one that was probably the greatest value for me was a quick introduction to PowerShell.  I have not done anything with it yet, but I think it will be a good tool to use to implement my plans for automated database recovery testing.  I saw just enough at the session to take away some of the intimidation factor, and I am getting ready to jump in and see what I can put together in the next few weeks.  And that right there made the investment worthwhile.  So I encourage you, if you have the opportunity to go to a SQLSaturday event near you, go for it!

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• User Experience Fundamentals

  - by ultan o'broin

  Understanding what user experience means in the modern work environment is central to building great-looking usable applications on the desktop or mobile devices. What better place to start a series of blog posts on such Applications User Experience team enablement for customers and partners than by sharing what the term really means, writes team member Karen Scipi. Applications UX have gained valuable insights into developing a user experience that reflects the experience of today’s worker. We have observed real workers performing real tasks in real work environments, and we have developed a set of new standards of application design that have been scientifically proven to be beneficial to enable today’s workers. We share such expertise to enable our customers and partners to benefit from our insights and to further their return on investment when building Oracle applications. So, What is User Experience? ?The user interface (UI) is about the on-screen user context provided by the layout of widgets (such as icons, fields, and buttons and more) and the visual impact of colors, typographic choices, and so on. The UI comprises the “look and feel” of the application that users interact with, and reflects, in essence, the most immediate aspects of usability we can now all relate to.  User experience, on the other hand, is about understanding the whole context of the world of work, how workers go about completing tasks, crossing all sorts of boundaries along the way. It is a study of how business processes and workers goals coincide, how users work with technology or other tools to get their jobs done, their interactions with other users, and their response to the technical, physical, and cultural environment around them. User experience is all about how users work—their work environments, office layouts, desk tools, types of devices, their working day, and more. Even their job aids, such as sticky notes, offer insight for UX innovation. User experience matters because businesses needs to be efficient, work must be productive, and users now demand to be satisfied by the applications they work with. In simple terms, tasks finished quickly and accurately for a business evokes organization and worker satisfaction, which in turn makes workers feel good and more than willing to use the application again tomorrow. Design Principles for the Enterprise Worker The consumerization of information technology has raised the bar for enterprise applications. Applications must be consistent, simple, intuitive, but above all contextual, reflecting how and when workers work, in the office or on the go. For example, the Google search experience with its type-ahead keyword-prompting feature is how workers expect to be able to discover enterprise information, too. Type-ahead in PeopleSoft 9.1 To build software that enables workers to be productive, our design principles meet modern work requirements about consistency, with well-organized, context-driven information, geared for a working world of discovery and collaboration. Our applications must also behave in a simple, web-like way just like Amazon, Google, and Apple products that workers use at home or on the go. Our user experience must also reflect workers’ needs for flexibility and well-loved enterprise practices such as using popular desktop tools like Microsoft Excel or Outlook as required. Building User Experience Productively The building blocks of Oracle Fusion Applications are the user experience design patterns. Based on the Oracle Fusion Middleware technology used to build Oracle Fusion Applications, the patterns are reusable solutions to common usability challenges that ADF developers typically face as they build applications, extensions, and integrations. Developers use the patterns as part of their Oracle toolkits to realize great usability consistently and in a productive way. Our design pattern creation process is informed by user experience research and science, an understanding of our technology’s capabilities, the demands for simplification and intuitiveness from users, and the best of Oracle’s acquisitions strategy (an injection of smart people and smart innovation). The patterns are supported by usage guidelines and are tested in our labs and assembled into a library of proven resources we used to build own Oracle Fusion Applications and other Oracle applications user experiences. The design patterns library is now available to the ADF community and to our partners and customers, for free. Developers with ADF skills and other technology skills can now offer more than just coding and functionality and still use the best in enterprise methodologies to ensure that a great user experience is easily applied, scaled, and maintained, whether it be for SaaS or on-premise deployments for Oracle Fusion Applications, for applications coexistence, or for partner integrations scenarios.  Oracle partners and customers already using our design patterns to build solutions and win business in smart and productive ways are now sharing their experiences and insights on pattern use to benefit your entire business. Applications UX is going global with the message and the means. Our hands-on user experience enablement through ADF  is expanding. So, stay tuned to Misha Vaughan's Voice of User Experience (VOX) blog and follow along on Twitter at @usableapps for news of outreach events and other learning opportunities. Interested in Learning More? Oracle Fusion Applications User Experience Patterns and Guidelines Library Shout-outs for Oracle UX Design Patterns Oracle Fusion Applications User Experience Design Patterns: Productivity Realized

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• Personal search – the future of search

  - by jamiet

  [Four months ago I wrote a meandering blog post on another blogging site entitled Personal search – the future of search. The points I made therein are becoming more relevant to what I'm reading about and hoping to get involved in in the future so I'm re-posting here to a wider audience to hopefully get some more feedback and guage reaction to it. This has been prompted by the book Pull by David Siegel that is forming my current holiday reading (recommended to me by a commenter on my previous post Interesting things – Twitter annotations and your phone as a web server) and in particular by Siegel's notion of us all in the future having a personal online data vault.] My one-time colleague Paul Dawson recently wrote an article called The Future of Search and in it he proposed some interesting ideas. Some choice quotes: The growth of Chinese search giant Baidu is an indicator that fully localised and tailored content and offerings have great traction with local audiences This trend is already driving an increase in the use of specialist searches … Look at how Farecast is now integrated into Bing for example, or how Flightstats is now integrated into Google. Search does not necessarily have to begin with a keyword, but could start instead with a click or a touch. Take a look at Retrievr. Start drawing a picture in the box and see what happens. This is certainly search without the need for typing in keywords search technology has advanced greatly in recent years. The recent launch of Microsoft Live Labs’ Pivot has given us a taste of what we can expect to see in the future This really got me thinking about where search might go in the future and as my mind wandered I realised that as the amount of data that we collect about ourselves increases so too will the need and the desire to search it. The amount of electronic data that exists about each and every person is increasing and in the near future I fully expect that we are going to be able to store personal data such as: A history of our location (in fact Google Latitude already offers this facility) Recordings of all our phone conversations Health information history (weight, blood pressure etc…) Energy usage Spending history What films we watch, what radio stations we listen to Voting history Of course, most of this stuff is already stored somewhere but crucially we don’t have easy access to it. My utilities supplier knows how much electricity I’m using but if I want to know for myself I have to go and dig through my statements (assuming I have kept them). Similarly my doctor probably has ready access to all of my health records, my bank knows exactly what I have spent my money on, my cable supplier knows what I watch on TV and my mobile phone supplier probably knows exactly where I am and where I’ve been for the past few years. Strange then that none of this electronic information is available to me in a way that I can really make use of it; after all, its MY information. Its MY data. I created it. That is set to change. As technologies mature and customers become more technically cognizant they will demand more access to the data that companies hold about them. The companies themselves will realise the benefit that they derive from giving users what they want and will embrace ways of providing it. As a result the amount of data that we store about ourselves is going to increase exponentially and the desire to search and derive value from that data is going to grow with it; we are about to enter the era of the “personal datastore” and we will want, and need, to search through it in order to make sense of it all. Its interesting then that today when we think of search we think of search engines and yet in these personal datastores we’re referring to data that search engines can’t touch because WE own it and we (hopefully) choose to keep it private. Someone, I know not who, is going to lead in this space by making it easy for us to search our data and retrieve information that we have either forgotten or maybe didn’t even know in the first place. We will learn new things about ourselves and about our habits; we will share these findings with whomever we choose; we will compare what we discover with others; we will collaborate for mutual benefit and, most of all, we will educate ourselves as to how to live our lives better. Search will be the means to that end, it will enable us to make sense of the wealth of information that we will collect day in day out. The future of search is personal, why would we be interested in anything else? @Jamiet Share this post: email it! | bookmark it! | digg it! | reddit! | kick it! | live it!

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• Oracle Delivers Latest Release of Oracle Enterprise Manager 12c

  - by Scott McNeil

  Richer Service Catalog for Database and Middleware as a Service; Enhanced Database and Middleware Management Help Drive Enterprise-Scale Private Cloud Adoption News Summary IT organizations are adopting private clouds as a stepping-stone to business-driven, self-service IT. Successful implementations hinge on the ability to efficiently deploy and manage cloud services at enterprise scale. Having a complete cloud management solution integrated with an enterprise-class technology stack is a fundamental requirement for IT. Oracle Enterprise Manager 12c Release 4 meets that requirement by helping businesses become more agile and responsive, while reducing cost, complexity, and risk. News Facts Oracle Enterprise Manager 12c Release 4, available today, lets organizations rapidly adopt Oracle-based, enterprise-scale private clouds. New capabilities provide advanced technology stack management, secure database administration, and enterprise service governance, enabling Oracle customers and partners to maximize database and application performance and drive innovation using self-service IT platforms. The enhancements have been driven by customers and the growing Oracle Enterprise Manager Ecosystem, comprised of more than 750 Oracle PartnerNetwork (OPN) Specialized partners. Oracle and its partners and customers have built over 140 plug-ins and connectors for Oracle Enterprise Manager. Watch the video highlights. Automation for Broader Cloud Services Oracle Enterprise Manager 12c Release 4 allows for a rapid enterprise-wide adoption of database, middleware and infrastructure services in the private cloud, driven by an enhanced API-enabled service catalog. The release features “push button” style provisioning of complete environments such as SOA and Oracle Active Data Guard, and fast data cloning that enables rapid deployment and testing of enterprise applications. Out-of-the-box capabilities to detect data and configuration vulnerabilities provide enhanced cloud service governance along with greater operational control through a flexible and extensible showback mechanism. Enhanced Database Management A new performance warehouse enables predictive database diagnostics and trend analysis and helps identify database problems before they occur. New enterprise data-governance capabilities enhance security by helping systematically discover and protect sensitive data. Step-by-step orchestration of upgrades with the ability to rollback changes enables faster adoption of Oracle Database 12c. Expanded Fusion Middleware Management A new consolidated view of Oracle Fusion Middleware 12c deployments with a guided management capability lets administrators apply best management practices to diverse middleware environments and identify performance issues quickly. A Java VM Diagnostics as a Service feature allows governed access to diagnostics data for IT workers across multiple disciplines for accelerated DevOps resolutions of defects and performance optimization. New automated provisioning for SOA lets middleware administrators perform mass SOA provisioning with ease. Superior Enterprise-Grade Management Private roles and preferred credentials have been added to Oracle Enterprise Manager to provide additional fine-grained security for organizations with complex access control requirements. A new security console provides a single point of control for managing the security of Oracle Enterprise Manager environments. Support for the latest industry standard SNMP v3 protocol, including encryption, enables more secure heterogeneous management. “Smart monitoring” adapts to observed environmental changes and adds self-management capabilities to help Oracle Enterprise Manager run at peak performance, while demanding less IT supervision. Supporting Quotes “Lawrence Livermore National Laboratory has a strong tradition of technology breakthroughs and leadership. As a member of Oracle’s Customer Advisory Board for Oracle Enterprise Manager, we have consistently provided feedback and guidance in the areas of enterprise-scale cloud, self-diagnosability, and secure administration for the product,” said Tim Frazier, CIO, NIF and Photon Sciences, Lawrence Livermore National Laboratory. “We intend to take advantage of the Release 4 features that support enterprise-scale availability and fine-grained security capabilities for private cloud deployments.” “IDC's most recent CloudTrack survey shows that most enterprises plan to adopt hybrid cloud architectures over the next three years,” said Mary Johnston Turner, Research Vice President, Enterprise System Management Software, IDC. “These organizations plan to deploy a wide range of workloads into cloud environments including mission critical database and middleware services that require high levels of fault tolerance and disaster recovery. Such capabilities were traditionally custom configured for each application but cloud offers the possibility to incorporate such properties within the service definition, enabling organizations to adopt cloud without compromise. With the latest release of Oracle Enterprise Manager 12c, Oracle is providing customers with an out-of-the-box experience for delivering highly-resilient cloud services for databases and applications.” “Since its inception, Oracle has been leading the way in innovative, scalable and high performance solutions for the enterprise. With this release of Oracle Enterprise Manager, we are extending this leadership by providing enterprise-scale capabilities for planning, delivering, and managing private clouds. We call this ‘zero-to-cloud – accelerated.’ These enhancements help our customers to expedite their adoption of cloud computing and prepares them for the next generation of self-service IT,” said Prakash Ramamurthy, senior vice president of Systems and Cloud Management at Oracle. Supporting Resources Oracle Enterprise Manager 12c Video: Cerner Delivers High Performance Private Cloud Video: BIAS Achieves Outstanding Results with Private Cloud Press Release Stay Connected: Twitter | Facebook | YouTube | Linkedin | Newsletter Download the Oracle Enterprise Manager 12c Mobile app

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• Scripting out Contained Database Users

  - by Argenis

    Today’s blog post comes from a Twitter thread on which @SQLSoldier, @sqlstudent144 and @SQLTaiob were discussing the internals of contained database users. Unless you have been living under a rock, you’ve heard about the concept of contained users within a SQL Server database (hit the link if you have not). In this article I’d like to show you that you can, indeed, script out contained database users and recreate them on another database, as either contained users or as good old fashioned logins/server principals as well. Why would this be useful? Well, because you would not need to know the password for the user in order to recreate it on another instance. I know there is a limited number of scenarios where this would be necessary, but nonetheless I figured I’d throw this blog post to show how it can be done. A more obscure use case: with the password hash (which I’m about to show you how to obtain) you could also crack the password using a utility like hashcat, as highlighted on this SQLServerCentral article. The Investigation SQL Server uses System Base Tables to save the password hashes of logins and contained database users. For logins it uses sys.sysxlgns, whereas for contained database users it leverages sys.sysowners. I’ll show you what I do to figure this stuff out: I create a login/contained user, and then I immediately browse the transaction log with, for example, fn_dblog. It’s pretty obvious that only two base tables touched by the operation are sys.sysxlgns, and also sys.sysprivs – the latter is used to track permissions. If I connect to the DAC on my instance, I can query for the password hash of this login I’ve just created. A few interesting things about this hash. This was taken on my laptop, and I happen to be running SQL Server 2014 RTM CU2, which is the latest public build of SQL Server 2014 as of time of writing. In 2008 R2 and prior versions (back to 2000), the password hashes would start with 0x0100. The reason why this changed is because starting with SQL Server 2012 password hashes are kept using a SHA512 algorithm, as opposed to SHA-1 (used since 2000) or Snefru (used in 6.5 and 7.0). SHA-1 is nowadays deemed unsafe and is very easy to crack. For regular SQL logins, this information is exposed through the sys.sql_logins catalog view, so there is really no need to connect to the DAC to grab an SID/password hash pair. For contained database users, there is (currently) no method of obtaining SID or password hashes without connecting to the DAC. If we create a contained database user, this is what we get from the transaction log: Note that the System Base Table used in this case is sys.sysowners. sys.sysprivs is used as well, and again this is to track permissions. To query sys.sysowners, you would have to connect to the DAC, as I mentioned previously. And this is what you would get: There are other ways to figure out what SQL Server uses under the hood to store contained database user password hashes, like looking at the execution plan for a query to sys.dm_db_uncontained_entities (Thanks, Robert Davis!) SIDs, Logins, Contained Users, and Why You Care…Or Not. One of the reasons behind the existence of Contained Users was the concept of portability of databases: it is really painful to maintain Server Principals (Logins) synced across most shared-nothing SQL Server HA/DR technologies (Mirroring, Availability Groups, and Log Shipping). Often times you would need the Security Identifier (SID) of these logins to match across instances, and that meant that you had to fetch whatever SID was assigned to the login on the principal instance so you could recreate it on a secondary. With contained users you normally wouldn’t care about SIDs, as the users are always available (and synced, as long as synchronization takes place) across instances. Now you might be presented some particular requirement that might specify that SIDs synced between logins on certain instances and contained database users on other databases. How would you go about creating a contained database user with a specific SID? The answer is that you can’t do it directly, but there’s a little trick that would allow you to do it. Create a login with a specified SID and password hash, create a user for that server principal on a partially contained database, then migrate that user to contained using the system stored procedure sp_user_migrate_to_contained, then drop the login. CREATE LOGIN <login_name> WITH PASSWORD = <password_hash> HASHED, SID = <sid> ; GO USE <partially_contained_db>; GO CREATE USER <user_name> FROM LOGIN <login_name>; GO EXEC sp_migrate_user_to_contained @username = <user_name>, @rename = N’keep_name’, @disablelogin = N‘disable_login’; GO DROP LOGIN <login_name>; GO Here’s how this skeleton would look like in action: And now I have a contained user with a specified SID and password hash. In my example above, I renamed the user after migrated it to contained so that it is, hopefully, easier to understand. Enjoy!

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• Is Linear Tape File System (LTFS) Best For Transportable Storage?

  - by rickramsey

  Those of us in tape storage engineering take a lot of pride in what we do, but understand that tape is the right answer to a storage problem only some of the time. And, unfortunately for a storage medium with such a long history, it has built up a few preconceived notions that are no longer valid. When I hear customers debate whether to implement tape vs. disk, one of the common strikes against tape is its perceived lack of usability. If you could go back a few generations of corporate acquisitions, you would discover that StorageTek engineers recognized this problem and started developing a solution where a tape drive could look just like a memory stick to a user. The goal was to not have to care about where files were on the cartridge, but to simply see the list of files that were on the tape, and click on them to open them up. Eventually, our friends in tape over at IBM built upon our work at StorageTek and Sun Microsystems and released the Linear Tape File System (LTFS) feature for the current LTO5 generation of tape drives as an open specification. LTFS is really a wonderful feature and we’re proud to have taken part in its beginnings and, as you’ll soon read, its future. Today we offer LTFS-Open Edition, which is free for you to use in your in Oracle Enterprise Linux 5.5 environment - not only on your LTO5 drives, but also on your Oracle StorageTek T10000C drives. You can download it free from Oracle and try it out. LTFS does exactly what its forefathers imagined. Now you can see immediately which files are on a cartridge. LTFS does this by splitting a cartridge into two partitions. The first holds all of the necessary metadata to create a directory structure for you to easily view the contents of the cartridge. The second partition holds all of the files themselves. When tape media is loaded onto a drive, a complete file system image is presented to the user. Adding files to a cartridge can be as simple as a drag-and-drop just as you do today on your laptop when transferring files from your hard drive to a thumb drive or with standard POSIX file operations. You may be thinking all of this sounds nice, but asking, “when will I actually use it?” As I mentioned at the beginning, tape is not the right solution all of the time. However, if you ever need to physically move data between locations, tape storage with LTFS should be your most cost-effective and reliable answer. I will give you a few use cases examples of when LTFS can be utilized. Media and Entertainment (M&E), Oil and Gas (O&G), and other industries have a strong need for their storage to be transportable. For example, an O&G company hunting for new oil deposits in remote locations takes very large underground seismic images which need to be shipped back to a central data center. M&E operations conduct similar activities when shooting video for productions. M&E companies also often transfers files to third-parties for editing and other activities. These companies have three highly flawed options for transporting data: electronic transfer, disk storage transport, or tape storage transport. The first option, electronic transfer, is impractical because of the expense of the bandwidth required to transfer multi-terabyte files reliably and efficiently. If there’s one place that has bandwidth, it’s your local post office so many companies revert to physically shipping storage media. Typically, M&E companies rely on transporting disk storage between sites even though it, too, is expensive. Tape storage should be the preferred format because as IDC points out, “Tape is more suitable for physical transportation of large amounts of data as it is less vulnerable to mechanical damage during transportation compared with disk" (See note 1, below). However, tape storage has not been used in the past because of the restrictions created by proprietary formats. A tape may only be readable if both the sender and receiver have the same proprietary application used to write the file. In addition, the workflows may be slowed by the need to read the entire tape cartridge during recall. LTFS solves both of these problems, clearing the way for tape to become the standard platform for transferring large files. LTFS is open and, as long as you’ve downloaded the free reader from our website or that of anyone in the LTO consortium, you can read the data. So if a movie studio ships a scene to a third-party partner to add, for example, sounds effects or a music score, it doesn’t have to care what technology the third-party has. If it’s written back to an LTFS-formatted tape cartridge, it can be read. Some tape vendors like to claim LTFS is a “standard,” but beauty is in the eye of the beholder. It’s a specification at this point, not a standard. That said, we’re already seeing application vendors create functionality to write in an LTFS format based on the specification. And it’s my belief that both customers and the tape storage industry will see the most benefit if we all follow the same path. As such, we have volunteered to lead the way in making LTFS a standard first with the Storage Network Industry Association (SNIA), and eventually through to standard bodies such as American National Standards Institute (ANSI). Expect to hear good news soon about our efforts. So, if storage transportability is one of your requirements, I recommend giving LTFS a look. It makes tape much more user-friendly and it’s free, which allows tape to maintain all of its cost advantages over disk! Note 1 - IDC Report. April, 2011. “IDC’s Archival Storage Solutions Taxonomy, 2011” - Brian Zents Website Newsletter Facebook Twitter

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• Searching for the Perfect Developer&rsquo;s Laptop.

  - by mbcrump

  I have been in the market for a new computer for several months. I set out with a budget of around $1200. I knew up front that the machine would be used for developing applications and maybe some light gaming. I kept switching between buying a laptop or a desktop but the laptop won because: With a Laptop, I can carry it everywhere and with a desktop I can’t. I searched for about 2 weeks and narrowed it down to a list of must-have’s : i7 Processor (I wasn’t going to settle for an i5 or AMD. I wanted a true Quad-core machine, not 2 dual-core fused together). 15.6” monitor SSD 128GB or Larger. – It’s almost 2011 and I don’t want an old standard HDD in this machine. 8GB of DDR3 Ram. – The more the better, right? 1GB Video Card (Prefer NVidia) – I might want to play games with this. HDMI Port – Almost a standard on new Machines. This would be used when I am on the road and want to stream Netflix to the HDTV in the Hotel room. Webcam Built-in – This would be to video chat with the wife and kids if I am on the road. 6-Cell Battery. – I’ve read that an i7 in a laptop really kills the battery. A 6-cell or 9-cell is even better. That is a pretty long list for a budget of around $1200. I searched around the internet and could not buy this machine prebuilt for under $1200. That was even with coupons and my company’s 10% Dell discount. The only way that I would get a machine like this was to buy a prebuilt and replace parts. I chose the  Lenovo Y560 on Newegg to start as my base. Below is a top-down picture of it.   Part 1: The Hardware The Specs for this machine: Color :  GrayOperating System : Windows 7 Home Premium 64-bitCPU Type : Intel Core i7-740QM(1.73GHz)Screen : 15.6" WXGAMemory Size : 4GB DDR3Hard Disk : 500GBOptical Drive : DVD±R/RWGraphics Card : ATI Mobility Radeon HD 5730Video Memory : 1GBCommunication : Gigabit LAN and WLANCard slot : 1 x Express Card/34Battery Life : Up to 3.5 hoursDimensions : 15.20" x 10.00" x 0.80" - 1.30"Weight : 5.95 lbs. This computer met most of the requirements above except that it didn’t come with an SSD or have 8GB of DDR3 Memory. So, I needed to start shopping except this time for an SSD. I asked around on twitter and other hardware forums and everyone pointed me to the Crucial C300 SSD. After checking prices of the drive, it was going to cost an extra $275 bucks and I was going from a spacious 500GB drive to 128GB. After watching some of the SSD videos on YouTube I started feeling better. Below is a pic of the Crucial C300 SSD. The second thing that I needed to upgrade was the RAM. It came with 4GB of DDR3 RAM, but it was slow. I decided to buy the Crucial 8GB (4GB x 2) Kit from Newegg. This RAM cost an extra $120 and had a CAS Latency of 7. In the end this machine delivered everything that I wanted and it cost around $1300. You are probably saying, well your budget was $1200. I have spare parts that I’m planning on selling on eBay or Anandtech.  =) If you are interested then shoot me an email and I will give you a great deal mbcrump[at]gmail[dot]com. 500GB Laptop 7200RPM HDD 4GB of DDR3 RAM (2GB x 2) faceVision HD 720p Camera – Unopened In the end my Windows Experience Rating of the SSD was 7.7 and the CPU 7.1. The max that you can get is a 7.9. Part 2: The Software I’m very lucky that I get a lot of software for free. When choosing a laptop, the OS really doesn’t matter because I would never keep the bloatware pre-installed or Windows 7 Home Premium on my main development machine. Matter of fact, as soon as I got the laptop, I immediately took out the old HDD without booting into it. After I got the SSD into the machine, I installed Windows 7 Ultimate 64-Bit. The BIOS was out of date, so I updated that to the latest version and started downloading drivers off of Lenovo’s site. I had to download the Wireless Networking Drivers to a USB-Key before I could get my machine on my wireless network. I also discovered that if the date on your computer is off then you cannot join the Windows 7 Homegroup until you fix it. I’m aware that most people like peeking into what programs other software developers use and I went ahead and listed my “essentials” of a fresh build. I am a big Silverlight guy, so naturally some of the software listed below is specific to Silverlight. You should also check out my master list of Tools and Utilities for the .NET Developer. See a killer app that I’m missing? Feel free to leave it in the comments below. My Software Essential List. CPU-Z Dropbox Everything Search Tool Expression Encoder Update Expression Studio 4 Ultimate Foxit Reader Google Chrome Infragistics NetAdvantage Ultimate Edition Keepass Microsoft Office Professional Plus 2010 Microsoft Security Essentials 2  Mindscape Silverlight Elements Notepad 2 (with shell extension) Precode Code Snippet Manager RealVNC Reflector ReSharper v5.1.1753.4 Silverlight 4 Toolkit Silverlight Spy Snagit 10 SyncFusion Reporting Controls for Silverlight Telerik Silverlight RadControls TweetDeck Virtual Clone Drive Visual Studio 2010 Feature Pack 2 Visual Studio 2010 Ultimate VS KB2403277 Update to get Feature Pack 2 to work. Windows 7 Ultimate 64-Bit Windows Live Essentials 2011 Windows Live Writer Backup. Windows Phone Development Tools That is pretty much it, I have a new laptop and am happy with the purchase. If you have any questions then feel free to leave a comment below.  Subscribe to my feed

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• Surface and the Uphill Battle to Win Over iPad Users (Namely: Me)

  - by D'Arcy Lussier

  I went away this past weekend and decided to bring along the Windows 8 tablet from the Build conference last year – y’know, to give Windows 8 a try in a typical scenario. I also brought our iPad 2 along since I figured my wife would want to use that. I’d love to tell you how I found using my Windows 8 tablet but I can’t – I used the iPad exclusively the entire weekend. It was during this that I realized what Microsoft needs to do to win me over as an iPad user. As you’ll see, I’m left wondering what it is that Surface is meant to compete with: iPad and other tablets, or thin laptops like the MacBook Air or Ultrabooks. Device Size I really like the size of the iPad compared with the Build tablet. It’s not as long and the thinness/weight of the device makes it feel more like you’re holding a magazine than a computer. I’m pleased that Microsoft will be matching the thinness of the iPad with Surface, but I’m suspect as to what that actually means. The iPad’s edges slant inwards where the Surface has a thicker boxish look (similar to the iPhone 4S). So while they may have the same depth at the deepest part of both devices, I bet the iPad will come off feeling thinner. However, its not lost on me the number of external port options the Surface’s design provides over the iPad (Usb, etc.). With that said, I haven’t missed having a USB slot on my iPad. I’m not a fan of lengthening the Surface screen size to almost a full inch over the iPad, mainly because… Vertical Orientation Experience Did you notice at the announce event, in the images of the devices that have been released, and in any marketing for it, that the surface is always displayed in horizontal orientation. This is a huge beef I have with my Build tablet and why I prefer the iPad. Yes the iPad can do the wide-screenish mode, but the iPad is oriented to be vertical by nature. Don’t agree? Look at the button and camera placement – both on the shorter sides of the device. Compare that with the Surface, where the orientation for the button and camera is on the longer sides. To be fair, Blackberry and the horde of Android tablets out there haven’t gotten this either – since most monitors are widescreen nowadays tablets should be too right? Wrong. Widescreen is great for certain things, but tasks such as reading is not one of them – hence why monitor companies like Dell provide stands that allow you to flip your widescreen monitor to a vertical orientation. That Microsoft has chosen a horizontal orientation by default for Windows 8 is disappointing – hopefully hardware manufacturers will be given the option of a default vertical orientation. Fast Startup Time I like that I can turn off/turn on the iPad very quickly. Even from a true “off” mode and not just sleeping, the iPad boots up very quickly. Windows RT needs to have that same quick response. If I start finding that I’m waiting for the device to boot up for more than 30 seconds that could be a show stopper. No Heat I really hate that the Build tablet has fans that kick in to cool the procs, but its basically a slate computer and I get its part of that prototype build. For Surface, it needs to be the same type of experience as the iPad – no heat! I know Surface doesn’t have fans and uses some cool new vent system or something like that, but even then – I want to sit and read a book on my Surface without having to feel any heat coming from the device, which is the experience I have with the iPad now. What About Apps?! I am definitely not the target client when it comes to app stores. On my iPad I use: Safari Kindle Reader Twitter App Settlers of Catan TSN’s App And that’s it. So really, while its nice that some version of Office might be available, I’m not planning on utilizing a Surface for creating a PowerPoint or working on a Word document – that’s what my laptop is for. I want my tablet to be for information snacking or as an e-reader and occasionally an entertainment device. Surface vs iPad or Surface vs Air? The more that I read up on Surface, the more I wonder if it won’t be a touch-enabled MacBook Air competitor more than an iPad one. Also, I really question if Microsoft gets tablets – when one of your main selling features is a built-in physical keyboard it speaks more to a traditional laptop experience than a tablet one that’s entirely reliant on touch. Still, I really love the Windows Phone interface – way more than iOS – so I’m still very optimistic that the Metro experience on the tablet will be fantastic. I just worry that Microsoft has interpreted a tablet as a computer with a removable keyboard and a touch screen, and that’s not what tablet computing is about at all.

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• T-SQL Tuesday #21 - Crap!

  - by Most Valuable Yak (Rob Volk)

  Adam Machanic's (blog | twitter) ever popular T-SQL Tuesday series is being held on Wednesday this time, and the topic is… SHIT CRAP. No, not fecal material.  But crap code.  Crap SQL.  Crap ideas that you thought were good at the time, or were forced to do due (doo-doo?) to lack of time. The challenge for me is to look back on my SQL Server career and find something that WASN'T crap.  Well, there's a lot that wasn't, but for some reason I don't remember those that well.  So the additional challenge is to pick one particular turd that I really wish I hadn't squeezed out.  Let's see if this outline fits the bill: An ETL process on text files; That had to interface between SQL Server and an AS/400 system; That didn't use SSIS (should have) or BizTalk (ummm, no) but command-line scripting, using Unix utilities(!) via: xp_cmdshell; That had to email reports and financial data, some of it sensitive Yep, the stench smell is coming back to me now, as if it was yesterday… As to why SSIS and BizTalk were not options, basically I didn't know either of them well enough to get the job done (and I still don't).  I also had a strict deadline of 3 days, in addition to all the other responsibilities I had, so no time to learn them.  And seeing how screwed up the rest of the process was: Payment files from multiple vendors in multiple formats; Sent via FTP, PGP encrypted email, or some other wizardry; Manually opened/downloaded and saved to a particular set of folders (couldn't change this); Once processed, had to be placed BACK in the same folders with the original archived; x2 divisions that had to run separately; Plus an additional vendor file in another format on a completely different schedule; So that they could be MANUALLY uploaded into the AS/400 system (couldn't change this either, even if it was technically possible) I didn't feel so bad about the solution I came up with, which was naturally: Copy the payment files to the local SQL Server drives, using xp_cmdshell Run batch files (via xp_cmdshell) to parse the different formats using sed, a Unix utility (this was before Powershell) Use other Unix utilities (join, split, grep, wc) to process parsed files and generate metadata (size, date, checksum, line count) Run sqlcmd to execute a stored procedure that passed the parsed file names so it would bulk load the data to do a comparison bcp the compared data out to ANOTHER text file so that I could grep that data out of the original file Run another stored procedure to import the matched data into SQL Server so it could process the payments, including file metadata Process payment batches and log which division and vendor they belong to Email the payment details to the finance group (since it was too hard for them to run a web report with the same data…which they ran anyway to compare the emailed file against…which always matched, surprisingly) Email another report showing unmatched payments so they could manually void them…about 3 months afterward All in "Excel" format, using xp_sendmail (SQL 2000 system) Copy the unmatched data back to the original folder locations, making sure to match the file format exactly (if you've ever worked with ACH files, you'll understand why this sucked) If you're one of the 10 people who have read my blog before, you know that I love the DOS "for" command.  Like passionately.  Like fairy-tale love.  So my batch files were riddled with for loops, nested within other for loops, that called other batch files containing for loops.  I think there was one section that had 4 or 5 nested for commands.  It was wrong, disturbed, and completely un-maintainable by anyone, even myself.  Months, even a year, after I left the company I got calls from someone who had to make a minor change to it, and they called me to talk them out of spraying the office with an AK-47 after looking at this code.  (for you Star Trek TOS fans) The funniest part of this, well, one of the funniest, is that I made the deadline…sort of, I was only a day late…and the DAMN THING WORKED practically unchanged for 3 years.  Most of the problems came from the manual parts of the overall process, like forgetting to decrypt the files, or missing/late files, or saved to the wrong folders.  I'm definitely not trying to toot my own horn here, because this was truly one of the dumbest, crappiest solutions I ever came up with.  Fortunately as far as I know it's no longer in use and someone has written a proper replacement.  Today I would knuckle down and do it in SSIS or Powershell, even if it took me weeks to get it right. The real lesson from this crap code is to make things MAINTAINABLE and UNDERSTANDABLE.  sed scripting regular expressions doesn't fit that criteria in any way.  If you ever find yourself under pressure to do something fast at all costs, DON'T DO IT.  Stop and consider long-term maintainability, not just for yourself but for others on your team.  If you can't explain the basic approach in under 5 minutes, it ultimately won't succeed.  And while you may love to leave all that crap behind, it may follow you anyway, and you'll step in it again.   P.S. - if you're wondering about all the manual stuff that couldn't be changed, it was because the entire process had gone through Six Sigma, and was deemed the best possible way.  Phew!  Talk about stink!

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• My Right-to-Left Foot (T-SQL Tuesday #13)

  - by smisner

  As a business intelligence consultant, I often encounter the situation described in this month's T-SQL Tuesday, hosted by Steve Jones ( Blog | Twitter) – “What the Business Says Is Not What the  Business Wants.” Steve posed the question, “What issues have you had in interacting with the business to get your job done?” My profession requires me to have one foot firmly planted in the technology world and the other foot planted in the business world. I learned long ago that the business never says exactly what the business wants because the business doesn't have the words to describe what the business wants accurately enough for IT. Not only do technological-savvy barriers exist, but there are also linguistic barriers between the two worlds. So how do I cope? The adage "a picture is worth a thousand words" is particularly helpful when I'm called in to help design a new business intelligence solution. Many of my students in BI classes have heard me explain ("rant") about left-to-right versus right-to-left design. To understand what I mean about these two design options, let's start with a picture: When we design a business intelligence solution that includes some sort of traditional data warehouse or data mart design, we typically place the data sources on the left, the new solution in the middle, and the users on the right. When I've been called in to help course-correct a failing BI project, I often find that IT has taken a left-to-right approach. They look at the data sources, decide how to model the BI solution as a _______ (fill in the blank with data warehouse, data mart, cube, etc.), and then build the new data structures and supporting infrastructure. (Sometimes, they actually do this without ever having talked to the business first.) Then, when they show what they've built to the business, the business says that is not what we want. Uh-oh. I prefer to take a right-to-left approach. Preferably at the beginning of a project. But even if the project starts left-to-right, I'll do my best to swing it around so that we’re back to a right-to-left approach. (When circumstances are beyond my control, I carry on, but it’s a painful project for everyone – not because of me, but because the approach just doesn’t get to what the business wants in the most effective way.) By using a right to left approach, I try to understand what it is the business is trying to accomplish. I do this by having them explain reports to me, and explaining the decision-making process that relates to these reports. Sometimes I have them explain to me their business processes, or better yet show me their business processes in action because I need pictures, too. I (unofficially) call this part of the project "getting inside the business's head." This is starting at the right side of the diagram above. My next step is to start moving leftward. I do this by preparing some type of prototype. Depending on the nature of the project, this might mean that I simply mock up some data in a relational database and build a prototype report in Reporting Services. If I'm lucky, I might be able to use real data in a relational database. I'll either use a subset of the data in the prototype report by creating a prototype database to hold the sample data, or select data directly from the source. It all depends on how much data there is, how complex the queries are, and how fast I need to get the prototype completed. If the solution will include Analysis Services, then I'll build a prototype cube. Analysis Services makes it incredibly easy to prototype. You can sit down with the business, show them the prototype, and have a meaningful conversation about what the BI solution should look like. I know I've done a good job on the prototype when I get knocked out of my chair so that the business user can explore the solution further independently. (That's really happened to me!) We can talk about dimensions, hierarchies, levels, members, measures, and so on with something tangible to look at and without using those terms. It's not helpful to use sample data like Adventure Works or to use BI terms that they don't really understand. But when I show them their data using the BI technology and talk to them in their language, then they truly have a picture worth a thousand words. From that, we can fine tune the prototype to move it closer to what they want. They have a better idea of what they're getting, and I have a better idea of what to build. So right to left design is not truly moving from the right to the left. But it starts from the right and moves towards the middle, and once I know what the middle needs to look like, I can then build from the left to meet in the middle. And that’s how I get past what the business says to what the business wants.

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• Wednesday at OpenWorld: Identity Management

  - by Tanu Sood

  Divide and conquer! Yes, divide and conquer today at Oracle OpenWorld with your colleagues to make the most of all things Identity Management since there’s a lot going on. Here’ the line-up for today: Wednesday, October 3, 2012 CON9458: End End-User-Managed Passwords and Increase Security with Oracle Enterprise Single Sign-On Plus 10:15 a.m. – 11:15 a.m., Moscone West 3008 Most customers have a broad variety of applications (internal, external, web, client server, host etc) and single sign-on systems that extend to some, but not all systems. This session will focus on how customers are using enterprise single sign-on can help extend single sign-on to virtually any application, without costly application modification while laying a foundation that will enable integration with a broader identity management platform. CON9494: Sun2Oracle: Identity Management Platform Transformation 11:45 a.m. – 12:45 p.m., Moscone West 3008 Sun customers are actively defining strategies for how they will modernize their identity deployments. Learn how customers like Avea and SuperValu are leveraging their Sun investment, evaluating areas of expansion/improvement and building momentum. CON9631: Entitlement-centric Access to SOA and Cloud Services 11:45 a.m. – 12:45 p.m., Marriott Marquis, Salon 7 How do you enforce that a junior trader can submit 10 trades/day, with a total value of $5M, if market volatility is low? How can hide sensitive patient information from clerical workers but make it visible to specialists as long as consent has been given or there is an emergency? In this session, Uberether and HerbaLife take the stage with Oracle to demonstrate how you can enforce such entitlements on a service not just within your intranet but also right at the perimeter. CON3957 - Delivering Secure Wi-Fi on the Tube as an Olympics Legacy from London 2012 11:45 a.m. – 12:45 p.m., Moscone West 3003 In this session, Virgin Media, the U.K.’s first combined provider of broadband, TV, mobile, and home phone services, shares how it is providing free secure Wi-Fi services to the London Underground, using Oracle Virtual Directory and Oracle Entitlements Server, leveraging back-end legacy systems that were never designed to be externalized. As an Olympics 2012 legacy, the Oracle architecture will form a platform to be consumed by other Virgin Media services such as video on demand. CON9493: Identity Management and the Cloud 1:15 p.m. – 2:15 p.m., Moscone West 3008 Security is the number one barrier to cloud service adoption.  Not so for industry leading companies like SaskTel, ConAgra foods and UPMC. This session will explore how these organizations are using Oracle Identity with cloud services and how some are offering identity management as a cloud service. CON9624: Real-Time External Authorization for Middleware, Applications, and Databases 3:30 p.m. – 4:30 p.m., Moscone West 3008 As organizations seek to grant access to broader and more diverse user populations, the importance of centrally defined and applied authorization policies become critical; both to identify who has access to what and to improve the end user experience.  This session will explore how customers are using attribute and role-based access to achieve these goals. CON9625: Taking Control of WebCenter Security 5:00 p.m. – 6:00 p.m., Moscone West 3008 Many organizations are extending WebCenter in a business to business scenario requiring secure identification and authorization of business partners and their users. Leveraging LADWP’s use case, this session will focus on how customers are leveraging, securing and providing access control to Oracle WebCenter portal and mobile solutions. EVENTS: Identity Management Customer Advisory Board 2:30 p.m. – 3:30 p.m., Four Seasons – Yerba Buena Room This invitation-only event is designed exclusively for Customer Advisory Board (CAB) members to provide product strategy and roadmap updates. Identity Management Meet & Greet Networking Event 3:30 p.m. – 4:30 p.m., Meeting Session 4:30 p.m. – 5:30 p.m., Cocktail Reception Yerba Buena Room, Four Seasons Hotel, 757 Market Street, San Francisco The CAB meeting will be immediately followed by an open Meet & Greet event hosted by Oracle Identity Management executives and product management team. Do take this opportunity to network with your peers and connect with the Identity Management customers. For a complete listing, refer to the Focus on Identity Management document. And as always, you can find us on @oracleidm on twitter and FaceBook. Use #oow and #idm to join in the conversation.

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• Announcing the New Windows Azure Web Sites Shared Scaling Tier

  - by Clint Edmonson

  Windows Azure Web Sites has added a new pricing tier that will solve the #1 blocker for the web development community. The shared tier now supports custom domain names mapped to shared-instance web sites. This post will outline the plan changes and elaborate on how the new pricing model makes Windows Azure Web Sites an even richer option for web development shops of all sizes. Free Shared Reserved # of Sites 10 100 100 Egress 165MB/Day 5GB/Month Included 5GB/Month Included Storage 1GB 1GB 10GB Throttling CPU/Memory/Egress CPU/Memory Unlimited Price Free $.02/hr per site, per instance $.08/hr per core Setting the Stage In June, we released the first public preview of Windows Azure Web Sites, which gave web developers a great platform on which to get web sites running using their web development framework of choice. PHP, Node.js, classic ASP, and ASP.NET developers can all utilize the Windows Azure platform to create and launch their web sites. Likewise, these developers have a series of data storage options using Windows Azure SQL Databases, MySQL, or Windows Azure Storage. The Windows Azure Web Sites free offer enabled startups to get their site up and running on Windows Azure with a minimal investment, and with multiple deployment and continuous integration features such as Git, Team Foundation Services, FTP, and Web Deploy.  The response to the Windows Azure Web Sites offer has been overwhelmingly positive. Since the addition of the service on June 12th, tens of thousands of web sites have been deployed to Windows Azure and the volume of adoption is increasing every week. Preview Feedback In spite of the growth and success of the product, the community has had questions about features lacking in the free preview offer. The main question web developers asked regarding Windows Azure Web Sites relates to the lack of the free offer’s support for domain name mapping. During the preview launch period, customer feedback made it obvious that the lack of domain name mapping support was an area of concern. We’re happy to announce that this #1 request has been delivered as a feature of the new shared plan. New Shared Tier Portal Features In the screen shot below, the “Scale” tab in the portal shows the new tiers – Free, Shared, and Reserved – and gives the user the ability to quickly move any of their free web sites into the shared tier. With a single mouse-click, the user can move their site into the shared tier. Once a site has been moved into the shared tier, a new Manage Domains button appears in the bottom action bar of the Windows Azure Portal giving site owners the ability to manage their domain names for a shared site. This button brings up the domain-management dialog, which can be used to enter in a specific domain name that will be mapped to the Windows Azure Web Site. Shared Tier Benefits Startups and large web agencies will both benefit from this plan change. Here are a few examples of scenarios which fit the new pricing model: Startups no longer have to select the reserved plan to map domain names to their sites. Instead, they can use the free option to develop their sites and choose on a site-by-site basis which sites they elect to move into the shared plan, paying only for the sites that are finished and ready to be domain-mapped Agencies who manage dozens of sites will realize a lower cost of ownership over the long term by moving their sites into reserved mode. Once multi-site companies reach a certain price point in the shared tier, it is much more cost-effective to move sites to a reserved tier.  Long-term, it’s easy to see how the new Windows Azure Web Sites shared pricing tier makes Windows Azure Web Sites it a great choice for both startups and agency customers, as it enables rapid growth and upgrades while keeping the cost to a minimum. Large agencies will be able to have all of their sites in their own instances, and startups will have the capability to scale up to multiple-shared instances for minimal cost and eventually move to reserved instances without worrying about the need to incur continually additional costs. Customers can feel confident they have the power of the Microsoft Windows Azure brand and our world-class support, at prices competitive in the market. Plus, in addition to realizing the cost savings, they’ll have the whole family of Windows Azure features available. Continuous Deployment from GitHub and CodePlex Along with this new announcement are two other exciting new features. I’m proud to announce that web developers can now publish their web sites directly from CodePlex or GitHub.com repositories. Once connections are established between these services and your web sites, Windows Azure will automatically be notified every time a check-in occurs. This will then trigger Windows Azure to pull the source and compile/deploy the new version of your app to your web site automatically. Walk-through videos on how to perform these functions are below: Publishing to an Azure Web Site from CodePlex Publishing to an Azure Web Site from GitHub.com These changes, as well as the enhancements to the reserved plan model, make Windows Azure Web Sites a truly competitive hosting option. It’s never been easier or cheaper for a web developer to get up and running. Check out the free Windows Azure web site offering and see for yourself. Stay tuned to my twitter feed for Windows Azure announcements, updates, and links: @clinted

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• In the Groove: PASS Board Year 1, Q3

  - by Denise McInerney

  It's nine months into my first year on the PASS Board and I feel like I've found my rhythm. I've accomplished one of the goals I set out for the year and have made progress on others. Here's a recap of the last few months. Anti-Harassment Policy & Process Completed In April I began work on a Code of Conduct for the PASS Summit. The Board had several good discussions and various PASS members provided feedback. You can read more about that in this blog post. Since the document was focused on issues of harassment we renamed it the "Anti-Harassment Policy " and it was approved by the Board in August. The next step was to refine the guideliness and process for enforcement of the AHP. A subcommittee worked on this and presented an update to the Board at the September meeting. You can read more about that in this post, and you can find the process document here. Global Growth Expanding PASS' reach and making the organization relevant to SQL Server communities around the world has been a focus of the Board's work in 2012. We took the Global Growth initiative out to the community for feedback, and everyone on the Board participated, via Twitter chats, Town Hall meetings, feedback forums and in-person discussions. This community participation helped shape and refine our plans. Implementing the vision for Global Growth goes across all portfolios. The Virtual Chapters are well-positioned to help the organization move forward in this area. One outcome of the Global Growth discussions with the community is the expansion of two of the VCs from country-specific to language-specific. Thanks to the leadership in Brazil & Mexico for taking the lead here. I look forward to continued success for the Portuguese- and Spanish-language Virtual Chapters. Together with the Global Chinese VC PASS is off to a good start in making the VC's truly global. Virtual Chapters The VCs continue to grow and expand. Volunteers recently rebooted the Azure and Virutalization VCs, and a new  Education VC will be launching soon. Every week VCs offer excellent free training on a variety of topics. It's the dedication of the VC leaders and volunteers that make all this possible and I thank them for it. Board meeting The Board had an in-person meeting in September in San Diego, CA.. As usual we covered a number of topics including governance changes to support Global Growth, the upcoming Summit, 2013 events and the (then) upcoming PASS election. Next Up Much of the last couple of months has been focused on preparing for the PASS Summit in Seattle Nov. 6-9. I'll be there all week;  feel free to stop me if you have a question or concern, or just to introduce yourself.  Here are some of the places you can find me: VC Leaders Meeting Tuesday 8:00 am the VC leaders will have a meeting. We'll review some of the year's highlights and talk about plans for the next year Welcome Reception The VCs will be at the Welcome Reception in the new VC Lounge. Come by, learn more about what the VCs have to offer and meet others who share your interests. Exceptional DBA Awards Party I'm looking forward to seeing PASS Women in Tech VC leader Meredith Ryan receive her award at this event sponsored by Red Gate Session Presentation I will be presenting a spotlight session entitled "Stop Bad Data in Its OLTP Tracks" on Wednesday at 3:00 p.m. Exhibitor Reception This reception Wednesday evening in the Expo Hall is a great opportunity to learn more about tools and solutions that can help you in your job. Women in Tech Luncheon This year marks the 10th WIT Luncheon at PASS. I'm honored to be on the panel with Stefanie Higgins, Kevin Kline, Kendra Little and Jen Stirrup. This event is on Thursday at 11:30. Community Appreciation Party Thursday evening don't miss this event thanking all of you for everthing you do for PASS and the community. This year we will be at the Experience Music Project and it promises to be a fun party. Board Q & A Friday  9:45-11:15  am the members of the Board will be available to answer your questions. If you have a question for us, or want to hear what other members are thinking about, come by room 401 Friday morning.

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• Is it Hard to Write a Blog?

  - by Joe Mayo

  Responding to a tweet I received, asking if I found it hard to write a blog and keep it interesting. This is one of the situations where a 140 character response doesn’t do a question justice. There’s a lot to think about between the subjects of writing, subject matter, and entertainment.  Here’s my take on each of these three topics: There’s all types of writing you can do with various degrees of difficulty. If you’re writing a book and you have a gazillion editors bleeding over your every utterance, then the task becomes harder because you’re second-guessing yourself, not knowing whose opinion will be violated. However, if you’re communicating in a public forum, not too many people care about the grammar as much as whether what you have to say is correct.  For a blog, I would say it’s somewhere in-between.  Right now, I’m using Windows Live Writer, which gives me a few advantages to just typing into the blog editor, such as spelling correction and the ability to save my work and resume later.  Overall, writing is one of those things that you just need to get used to.  It’s an essential skill for developers because you need to document your work, depending on what your definition of proper documentation is, and communicate with other developers via various communications mediums. Not begin good (or not thinking that you’re good) shouldn’t hold you back.  Like most things in life, practice will improve your skill.  So, push away that inner voice that keeps you from moving forward and just do it. A good grasp on the subject matter you’re writing about helps.  However, don’t let a lack of knowledge stop you from writing about something. I recall reading something a while back by a developer who didn’t know a technology but wrote about their experience in learning it. They ended up learning more by expressing their thoughts in writing. If you look around out many blogs today, there are many items written by developers learning what they’re writing about.  So, whether you are sure or unsure, you can still write – just be honest with yourself and your readers about what you’re writing. Also, don’t be afraid to have a different opinion or worry if someone will disagree.  I’ll freely admit that it took a while for me to become accustomed to being criticized. Take the good with the bad and use the bad to make yourself better. Guaranteed, someone will disagree with one or more parts of what I’ve written here or think they have a better approach. No problem, more power to them, and whatever constructive comments they have will be a benefit to me in the future; Otherwise, to h*ll with them. :)  Every time you get knocked down, get right back up, dust the dirt off your backside, and keep moving forward.  You’ll learn in time how to align a subject with your own presentation of the material. Entertainment could be hard or could be natural, depending on the personality of yourself and your target audience. It’s even more challenging because you can say something you think is funny and someone will be offended. In fact, there are a lot of things that you shouldn’t say in the name of a joke, but I won’t mention any of them here for want of not offending anyone. Of course, I probably offended someone by saying that and there is probably an organization somewhere in the world out to get me now. I’m probably not the best person to be giving you advice on entertaining an audience.  I mean, every time I try to tell a joke on Twitter 10 people unfriend me. Okay, maybe 15, but you get my point. One thing you might be interested in knowing is that it’s not too hard for one technical person to entertain other technical people, especially when the subject is of interest.  It’s the excitement in each sentence and passion in each paragraph that will keep another developer entertained and interested in what you have to say. Not everyone will like what you’ve written, but the important part is to find your own voice and it’s likely that there is one person in some corner of the world that likes what you have to say, even if it’s your mom and she doesn’t understand a single word you write. :)   If I could leave you with one final thought; Just do it and don’t let anyone or anything hold you back.   Joe

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• Interview with Ronald Bradford about MySQL Connect

  - by Keith Larson

  Ronald Bradford,  an Oracle ACE Director has been busy working with  database consulting, book writing (EffectiveMySQL) while traveling and speaking around the world in support of MySQL. I was able to take some of his time to get an interview on this thoughts about theMySQL Connect conference. Keith Larson: What where your thoughts when you heard that Oracle was going to provide the community the MySQL Conference ?Ronald Bradford: Oracle has already been providing various different local community events including OTN Tech Days and  MySQL community days. These are great for local regions both in the US and abroad.  In previous years there has been an increase of content at Oracle Open World, however that benefits the Oracle community far more then the MySQL community.  It is good to see that Oracle is realizing the benefit in providing a large scale dedicated event for the MySQL community that includes speakers from the MySQL development teams, invested companies in the ecosystem and other community evangelists.I fully expect a successful event and look forward to hopefully seeing MySQL Connect at the upcoming Brazil and Japan OOW conferences and perhaps an event on the East Coast.Keith Larson: Since you are part of the content committee, what did you think of the submissions that were received during call for papers?Ronald Bradford: There was a large number of quality submissions to the number of available presentation sessions. As with the previous years as a committee member for the annual MySQL conference, there is always a large variety of common cornerstone MySQL features as well as new products and upcoming companies sharing their MySQL experiences. All of the usual major players in the ecosystem will in presenting at MySQL Connect including Facebook, Twitter, Yahoo, Continuent, Percona, Tokutek, Sphinx and Amazon to name a few.  This is ensuring the event will have a large number of quality speakers and a difficult time in choosing what to attend. Keith Larson: What sessions do you look forwarding to attending? Ronald Bradford: As with most quality conferences you can only be in one place at one time, so with multiple tracks per session it is always difficult to decide. The continued work and success with MySQL Cluster, and with a number of sessions I am sure will be popular. The features that interest me the most are around the optimizer, where there are several sessions on new features, and on the importance of backups. There are three presentations in this area to choose from.Keith Larson: Are you going to cover any of the content in your books at your MySQL Connect sessions?Ronald Bradford: I will be giving two presentations at MySQL Connect. The first will include the techniques available for creating better indexes where I will be touching on some aspects of the first Effective MySQL book on Optimizing SQL Statements.  In my second presentation from experiences of managing 500+ AWS MySQL instances, I will be touching on areas including SQL tuning, backup and recovery and scale out with replication.   These are the key topics of the initial books in the Effective MySQL series that focus on performance, scalability and business continuity.  The books however cover a far greater amount of detail then can be presented in a 1 hour session. Keith Larson: What features of MySQL 5.6 do you look forward to the most ?Ronald Bradford: I am very impressed with the optimizer trace feature. The ability to see exposed information is invaluable not just for MySQL 5.6, but to also apply information discerned for optimizing SQL statements in earlier versions of MySQL.  Not everybody understands that it is easy to deploy a MySQL 5.6 slave into an existing topology running an older version if MySQL for evaluation of many new features.  You can use the new mysqlbinlog streaming feature for duplicating master binary logs on an older version with a MySQL 5.6 slave.  The improvements in instrumentation in the Performance Schema are exciting.   However, as with my upcoming Replication Techniques in Depth title, that will be available for sale at MySQL Connect, there are numerous replication features, some long overdue with provide significant management benefits. Crash Save Slaves, Global transaction Identifiers (GTID)  and checksums just to mention a few.Keith Larson: You have been to numerous conferences, what would you recommend for people at the conference? Ronald Bradford: Make the time to meet and introduce yourself to the speakers that cover the topics that most interest you. The MySQL ecosystem has a very strong community.  The relationships you build with presenters, developers and architects in MySQL can be invaluable, however they are created over time. Get to know these people, interact with them over time.  This is the opportunity to learn more then just the content from a 1 hour session. Keith Larson: Any additional tips to handling the long hours ? Ronald Bradford: Conferences can be hard, especially with all the post event drinking.  This is a two day event and I am sure will include additional events on Friday and Saturday night so come well prepared, and leave work behind. Take the time to learn something new.   You can always catchup on sleep later. Keith Larson: Thank you so much for taking some time to do this I look forward to seeing you at the MySQL Connect conference.  Please stay tuned here for more updates on MySQL. 

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• Adventures in Windows 8: Understanding and debugging design time data in Expression Blend

  - by Laurent Bugnion

  One of my favorite features in Expression Blend is the ability to attach a Visual Studio debugger to Blend. First let’s start by answering the question: why exactly do you want to do that? Note: If you are familiar with the creation and usage of design time data, feel free to scroll down to the paragraph titled “When design time data fails”. Creating design time data for your app When a designer works on an app, he needs to see something to design. For “static” UI such as buttons, backgrounds, etc, the user interface elements are going to show up in Blend just fine. If however the data is fetched dynamically from a service (web, database, etc) or created dynamically, most probably Blend is going to show just an empty element. The classical way to design at that stage is to run the application, navigate to the screen that is under construction (which can involve delays, need to log in, etc…), to measure what is on the screen (colors, margins, width and height, etc) using various tools, going back to Blend, editing the properties of the elements, running again, etc. Obviously this is not ideal. The solution is to create design time data. For more information about the creation of design time data by mocking services, you can refer to two talks of mine “Deep dive MVVM” and “MVVM Applied From Silverlight to Windows Phone to Windows 8”. The source code for these talks is here and here. Design time data in MVVM Light One of the main reasons why I developed MVVM Light is to facilitate the creation of design time data. To illustrate this, let’s create a new MVVM Light application in Visual Studio. Install MVVM Light from here: http://mvvmlight.codeplex.com (use the MSI in the Download section). After installing, make sure to read the Readme that opens up in your favorite browser, you will need one more step to install the Project Templates. Start Visual Studio 2012. Create a new MvvmLight (Win8) app. Run the application. You will see a string showing “Welcome to MVVM Light”. In the Solution explorer, right click on MainPage.xaml and select Open in Blend. Now you should see “Welcome to MVVM Light [Design]” What happens here is that Expression Blend runs different code at design time than the application runs at runtime. To do this, we use design-time detection (as explained in a previous article) and use that information to initialize a different data service at design time. To understand this better, open the ViewModelLocator.cs file in the ViewModel folder and see how the DesignDataService is used at design time, while the DataService is used at runtime. In a real-life applicationm, DataService would be used to connect to a web service, for instance. When design time data fails Sometimes however, the creation of design time data fails. It can be very difficult to understand exactly what is happening. Expression Blend is not giving a lot of information about what happened. Thankfully, we can use a trick: Attaching a debugger to Expression Blend and debug the design time code. In WPF and Silverlight (including Windows Phone 7), you could simply attach the debugger to Blend.exe (using the “Managed (v4.5, v4.0) code” option even for Silverlight!!) In Windows 8 however, things are just a bit different. This is because the designer that renders the actual representation of the Windows 8 app runs in its own process. Let’s illustrate that: Open the file DesignDataService in the Design folder. Modify the GetData method to look like this: public void GetData(Action<DataItem, Exception> callback) { throw new Exception(); // Use this to create design time data var item = new DataItem("Welcome to MVVM Light [design]"); callback(item, null); } Go to Blend and build the application. The build succeeds, but now the page is empty. The creation of the design time data failed, but we don’t get a warning message. We need to investigate what’s wrong. Close MainPage.xaml Go to Visual Studio and select the menu Debug, Attach to Process. Update: Make sure that you select “Managed (v4.5, v4.0) code” in the “Attach to” field. Find the process named XDesProc.exe. You should have at least two, one for the Visual Studio 2012 designer surface, and one for Expression Blend. Unfortunately in this screen it is not obvious which is which. Let’s find out in the Task Manager. Press Ctrl-Alt-Del and select Task Manager Go to the Details tab and sort the processes by name. Find the one that says “Blend for Microsoft Visual Studio 2012 XAML UI Designer” and write down the process ID. Go back to the Attach to Process dialog in Visual Studio. sort the processes by ID and attach the debugger to the correct instance of XDesProc.exe. Open the MainViewModel (in the ViewModel folder) Place a breakpoint on the first line of the MainViewModel constructor. Go to Blend and open the MainPage.xaml again. At this point, the debugger breaks in Visual Studio and you can execute your code step by step. Simply step inside the dataservice call, and find the exception that you had placed there. Visual Studio gives you additional information which helps you to solve the issue. More info and Conclusion I want to thank the amazing people on the Expression Blend team for being very fast in guiding me in that matter and encouraging me to blog about it. More information about the XDesProc.exe process can be found here. I had to work on a Windows 8 app for a few days without design time data because of an Exception thrown somewhere in the code, and it was really painful. With the debugger, finding the issue was a simple matter of stepping into the code until it threw the exception.   Laurent Bugnion (GalaSoft) Subscribe | Twitter | Facebook | Flickr | LinkedIn

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• Oracle Fusion Middleware 11g next launch phase - what a week of product releases! Feedback from our

  - by Jürgen Kress

    Product releases: SOA Suite 11gR1 Patch Set 2 (PS2) BPM Suite 11gR1 Released Oracle JDeveloper 11g (11.1.1.3.0) (Build 5660) Oracle WebLogic Server 11gR1 (10.3.3) Oracle JRockit (4.0) Oracle Tuxedo 11gR1 (11.1.1.1.0) Enterprise Manager 11g Grid Control Release 1 (11.1.0.1.0) for Linux x86/x86-64 All Oracle Fusion Middleware 11gR1 Software Download   BPM Suite 11gR1 Released by Manoj Das Oracle BPM Suite 11gR1 became available for download from OTN and eDelivery. If you have been following our plans in this area, you know that this is the release unifying BEA ALBPM product, which became Oracle BPM10gR3, with the Oracle stack. Some of the highlights of this release are: BPMN 2.0 modeling and simulation Web based Process Composer for BPMN and Rules authoring Zero-code environment with full access to Oracle SOA Suite’s rich set of application and other adapters Process Spaces – Out-of-box integration with Web Center Suite Process Analytics – Native process cubes as well as integration with Oracle BAM You can learn more about this release from the documentation. Notes about downloading and installing Please note that Oracle BPM Suite 11gR1 is delivered and installed as part of SOA 11.1.1.3.0, which is a sparse release (only incremental patch). To install: Download and install SOA 11.1.1.2.0, which is a full release (you can find the bits at the above location) Download and install SOA 11.1.1.3.0 During configure step (using the Fusion Middleware configuration wizard), use the Oracle Business Process Management template supplied with the SOA Suite11g (11.1.1.3.0) If you plan to use Process Spaces, also install Web Center 11.1.1.3.0, which also is delivered as a sparse release and needs to be installed on top of Web Center 11.1.1.2.0   SOA Suite 11gR1 Patch Set 2 (PS2) released by Demed L'Her We just released SOA Suite 11gR1 Patch Set 2 (PS2)! You can download it as usual from: OTN (main platforms only) eDelivery (all platforms) 11gR1 PS2 is delivered as a sparse installer, that is to say that it is meant to be applied on the latest full install (11gR1 PS1). That’s great for existing PS1 users who simply need to apply the patch and run the patch assistant – but an extra step for new users who will first need to download SOA Suite 11gR1 PS1 (in addition to the PS2 patch). What’s in that release? Bug fixes of course but also several significant new features. Here is a short selection of the most significant ones: Spring component (for native Java extensibility and integration) SOA Partitions (to organize and manage your composites) Direct Binding (for transactional invocations to and from Oracle Service Bus) HTTP binding (for those of you trying to do away with SOAP and looking for simple GET and POST) Resequencer (for ordering out-of-order messages) WS Atomic Transactions (WS-AT) support (for propagation of transactions across heterogeneous environments) Check out the complete list of new features in PS2 for more (including links to the documentation for the above)! But maybe even more importantly we are also releasing Oracle Service Bus 11gR1 and BPM Suite 11gR1 at the same time – all on the same base platform (WebLogic Server 10.3.3)! (NB: it might take a while for all pages and caches to be updated with the new content so if you don’t find what you need today, try again soon!)   Are you Systems Integrations and Independent Software Vendors ready to adopt and to deliver? Make sure that you become trained: Local training calendars Register for the SOA Partner Community & Webcast www.oracle.com/goto/emea/soa What is your feedback?  Who installed the software? please feel free to share your experience at http://twitter.com/soacommunity #soacommunity Technorati Tags: SOA partner community ACE Directoris SOA Suite PS2 BPM11g First feedback from our ACE Directors and key Partners:   Now, these are great times to start the journey into BPM! Hajo Normann Reuse of components across the Oracle 11G Fusion Middleware stack, BPM just is one of the components plugging into the stack and reuses all other components. Mr. Leon Smiers With BPM11g, Oracle offers a very competitive product which will have a big effect on the IT market. Guido Schmutz We have real BPMN 2.0, which get's executed. No more transformation from business models to executable models - just press the run button... Torsten Winterberg Oracle BPM Suite 11g brings Out-of-box integration with WebCenter Suite and Oracle ADF development framework. Andrejus Baranovskis With the release of BPM Suite 11g, Oracle has defined new standards for Business Process platforms. Geoffroy de Lamalle With User Messaging Service you can let Soa Suite 11g do all your Messaging Edwin Biemond

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• Official and unofficial apps in the iOS, WP7, and Android marketplaces

  - by Bil Simser

  The last few months have seen people complaining about the lack of "official" apps in the Windows Phone marketplace. In fact a couple of months ago I wrote about this very thing here and if we really needed these official apps or could get by with third-party solutions. Recently a list of "Top 100 Mobile Apps" crossed my desk and it was curious. 40 iPhone apps, 40 Android apps, 10 WP7 apps, and 10 BlackBerry apps. Really? 10 for WP7? So I wondered if the media was just playing this up and maybe continuing to do what I think most vendors are doing which is treating Windows Phone as the red-headed step-child you keep in the basement while all along there's nothing wrong with them. I put together the list and went digging to see how many of the top 40 iOS and Android apps were also on the Windows Phone platform (sorry BlackBerry, you should just shut your doors right now). Here's the results. Note, these are all *free* apps. There might be other pay apps that have official representation across all mobile devices, I just chose to hunt these ones down because I'm cheap. In the top 40, I easily plucked out 20 that had official apps on all three platforms. These were: Amazon Mobile, ESPN Score Centre, Evernote, Facebook, Foursquare, Google Search, IMDB, Kindle, Shazam, Skype (yes, I know, in beta on WP7), SlackerRadio, The Weather Channel, TripIt, Twitter, Yelp, Flixster, Netflix, TuneIn Radio, Dictionary.com, Angry Birds, and Groupon. Hey, that's pretty good IMHO. 20 or so apps, all free, and all fully functional and supported (and in some cases, even better looking on the Windows Phone platform than the other platforms). A dozen or so more apps had official apps on some platforms but not all, so yes, there are gaps here. Here's a rundown of the hangers-on: Adobe Photoshop Express This looks great on the iOS platform and there's even an official version on droid. Hope Adobe brings this to WP7. There are other photo editing programs though if you go looking (maybe we can get Paint.NET to be ported to the phone?) BBC News A few apps offer news feeds but nothing official on the Windows Phone. The feeds are good but without video this app needs some WP7 love. Dropbox Again Windows Phone looses out here with no official app. There are a few third party ones that will help you along and offer most of the functionality that you need but no integration that an official app might bring. Epicurious Droid seems to be the trailer here as there are apps for it but nothing official (from what I can tell). Both iOS and WP7 have them. Flipboard It's sad with Flipboard as it's such a great newsreader. The only offiical app is for iOS but frankly the iPhone version looks horrible so without a tablet the experience here isn't that hot. Maybe with WP8. Currently there's nothing even remotely similar to this on the other platforms. Google+ Is anyone still using this? No official app for WP7 but some clones. Apparently there's no API so people are just screen scraping. Ugh. Mint.com This app has all kinds of buzz and a lot of votes on the application requests site. Official apps for iOS and droid. No WP7 love (yet). TED Quite a few TED apps on WP7 but nothing official. I think the third party ones suffice and some are pretty nice looking, taking advantage of the Metro interface and making for a good show. WebMD There's a third party app on WP7 here but nothing official. It seems to contain all the same information and functionality the official apps do so not sure if an official one is needed but its here for inclusion. The other apps in the top 40 were either very specific to the platform (for example all three of them have a "Find my Phone" app). There are others that are missing out on the WP7 platform like ooVoo, Words With Friends, and some of the Google apps (Google Voice for example). Since you can integrate your GMail account right into the Windows Phone (via linked inboxes) I'm not sure if there's a need for an official GMail app here. Looking at the numbers Windows Phone still gets the worst of the deal here with half a dozen highly popular "offical" apps that exist on the other mobile platforms and in some cases, nothing even remotely similar to the official app to compare. This doesn't include things like Instagram, PInterest, and others (don't get me started on those). Still, with over 20+ highly popular free apps all represented on all three mobile platforms I don't think it's a bad place to be in. The Windows Phone platform could get a little more love from the vendors missing here, or at least open up your APIs so the third party crowd can step in and take up the slack. P.S. these are just my observations and I might have got a few items wrong. Feel free to chime in with missing or incorrect information. I am after all human. Well, most of me is.

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• Where Facebook Stands Heading Into 2013

  - by Mike Stiles

  In our last blog, we looked at how Twitter is positioned heading into 2013. Now it’s time to take a similar look at Facebook. 2012, for a time at least, seemed to be the era of Facebook-bashing. Between a far-from-smooth IPO, subsequent stock price declines, and anxiety over privacy, the top social network became a target for comedians, politicians, business journalists, and of course those who were prone to Facebook-bash even in the best of times. But amidst the “this is the end of Facebook” headlines, the company kept experimenting, kept testing, kept innovating, and pressing forward, committed as always to the user experience, while concurrently addressing monetization with greater urgency. Facebook enters 2013 with over 1 billion users around the world. Usage grew 41% in Brazil, Russia, Japan, South Korea and India in 2012. In the Middle East and North Africa, an average 21 new signups happen per minute. Engagement and time spent on the site would impress the harshest of critics. Facebook, while not bulletproof, has become such an integrated daily force in users’ lives, it’s getting hard to imagine any future mass rejection. You want to see a company recognizing weaknesses and shoring them up. Mobile was a weakness in 2012 as Facebook was one of many caught by surprise at the speed of user migration to mobile. But new mobile interfaces, better mobile ads, speed upgrades, standalone Messenger and Pages mobile apps, and the big dollar acquisition of Instagram, were a few indicators Facebook won’t play catch-up any more than it has to. As a user, the cool thing about Facebook is, it knows you. The uncool thing about Facebook is, it knows you. The company’s walking a delicate line between the public’s competing desires for customized experiences and privacy. While the company’s working to make privacy options clearer and easier, Facebook’s Paul Adams says data aggregation can move from acting on what a user is engaging with at the moment to a more holistic view of what they’re likely to want at any given time. To help learn about you, there’s Open Graph. Embedded through diverse partnerships, the idea is to surface what you’re doing and what you care about, and help you discover things via your friends’ activities. Facebook’s Director of Engineering, Mike Vernal, says building mobile social apps connected to Facebook in such ways is the next wave of big innovation. Expect to see that fostered in 2013. The Facebook site experience is always evolving. Some users like that about Facebook, others can’t wait to complain about it…on Facebook. The Facebook focal point, the News Feed, is not sacred and is seeing plenty of experimentation with the insertion of modules. From upcoming concerts, events, suggested Pages you might like, to aggregated “most shared” content from social reader apps, plenty could start popping up between those pictures of what your friends had for lunch.  As for which friends’ lunches you see, that’s a function of the mythic EdgeRank…which is also tinkered with. When Facebook changed it in September, Page admins saw reach go down and the high anxiety set in quickly. Engagement, however, held steady. The adjustment was about relevancy over reach. (And oh yeah, reach was something that could be charged for). Facebook wants users to see what they’re most likely to like, based on past usage and interactions. Adding to the “cream must rise to the top” philosophy, they’re now even trying out ordering post comments based on the engagement the comments get. Boy, it’s getting competitive out there for a social engager. Facebook has to make $$$. To do that, they must offer attractive vehicles to marketers. There are a myriad of ad units. But a key Facebook marketing concept is the Sponsored Story. It’s key because it encourages content that’s good, relevant, and performs well organically. If it is, marketing dollars can amplify it and extend its reach. Brands can expect the rollout of a search product and an ad network. That’s a big deal. It takes, as Open Graph does, the power of Facebook’s user data and carries it beyond the Facebook environment into the digital world at large. No one could target like Facebook can, and some analysts think it could double their roughly $5 billion revenue stream. As every potential revenue nook and cranny is explored, there are the users themselves. In addition to Gifts, Facebook thinks users might pay a few bucks to promote their own posts so more of their friends will see them. There’s also word classifieds could be purchased in News Feeds, though they won’t be called classifieds. And that’s where Facebook stands; a wildly popular destination, a part of our culture, with ever increasing functionalities, the biggest of big data, revenue strategies that appeal to marketers without souring the user experience, new challenges as a now public company, ongoing privacy concerns, and innovations that carry Facebook far beyond its own borders. Anyone care to write a “this is the end of Facebook” headline? @mikestilesPhoto via stock.schng

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