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• BI&EPM in Focus June 2013

  - by Mike.Hallett(at)Oracle-BI&EPM

  Analyst Report from Ovum: BI bites into a bigger slice of Oracle’s Red Stack Customers INC Research Ensures 24/7 Enterprise Application Availability and Supports Rapid Expansion in Asia with Managed Cloud Services – Hyperion Planning, PeopleSoft, E-Business Suite, SOA Suite PL Developments Improves Quality and Demand Planning Accuracy, Streamlines Compliance as It Moves into Manufacturing – Hyperion Planning, OBIEE, E-Business Suite Release 12.1, Agile, Demantra Kiabi Provides Store Managers with Monthly Earnings Statements in Four Business Days to Support Continued Retail Growth – Hyperion Planning, Hyperion Financial Reporting, Hyperion Smart View for Office Speedy Cash Improves Global Financial Budgeting and Forecasting to Support Continued Company Growth - Hyperion Planning, Essbase, Hyperion Smart View for Office, Hyperion Financial Management Grupo Sports World Automates and Reduces Budget Consolidation Time by 33% for 30 Fitness Centers – Hyperion Planning Jupiter Shop Channel Automates Budgeting Processes, Enhances Visibility of Project Investments to Support Strategic Decision-Making – Hyperion Planning GENBAND Saves US$1.25 Million Annually with Automated Global Trade Management, Gains Compliance Assurance – Hyperion Financial Management, E-Business Suite Aldar Properties Consolidates and Simplifies Group Planning and Reporting for Business and Finance Structures with Integrated ERP and Business Intelligence – Hyperion Planning, Essbase, Data Integrator, OBIEE, E-Business Suite, SUN Link to Complete Archive Enterprise Performance Management Hyperion EPM 11.1.2.3 Webcast Tutorials EPM Blog: Three Technologies CFOs Need to Know About The CFO as Catalyst for Change - Part 1 The CFO as Catalyst for Change - Part 2 Actions Speak Louder in Scorecards Unlocking Business Potential with Enterprise Performance Management Business Intelligence Oracle Database 12c is launched Analysis: How to Take Big Data Advantage of Oracle Database 12c by Data-informed.com Normal 0 false false false EN-GB X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-fareast-language:EN-US;}

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• Are You Afraid of Each Other? Study Shows CMO’s/CIO’s Missing Benefits of Collaboration

  - by Mike Stiles

  Remember that person in school you spent months being too scared to talk to?  Then when you finally did, it led to a wonderful friendship…if not something more. New research from Oracle, Social Media Today and Leader Networks shows marketing and IT need to get over whatever’s holding them back and start reaping the benefits of collaboration. Back in the old days of just a few years ago, marketing could stay on their side of the building, IT could stay on their side of the building, and both could refer to the other as “those guys.” Today, the structure of organizations is shifting from islands to “us,” one integrated body where each part knows what the other parts are doing, and all parts work together in accomplishing job one…a winning customer experience. Ignore that, and you start losing. Give your reluctance to change priority over the benefits of new collaborations, and you start losing. You’re either working together and accelerating forward or getting in the way of each other’s separate agendas and grinding down…much to your competitors’ delight. The study reveals a basic current truth: those who are collaborating in marketing and IT report being more effective, however less than 1/3 report collaborating even “frequently.” In other words, this is obviously a good thing, so we’d better not do it. Smart. The white paper, “Socially Driven Collaboration,” set out to explore how today’s always-changing digital, social and mobile landscape is forcing change across the enterprise, whether it’s welcomed or not. Part of what it found is marketing and IT leaders are not unaware of what’s going on and see their roles evolving. And both know the ability to collaborate more effectively now exists. And of those who are collaborating, over 2/3 say they’re “more effective” professionally because of it. Yet even if you don’t want to take the Oracle study’s word for it, an August 2013 Accenture study of 400 senior marketing and 250 IT executives revealed only 10% think CMO/CIO collaboration is at the right level. There’s a lot of room for improvement here, and not just around people. Collaboration is also being called for across processes and technologies. Business benefits of such collaboration cited in the Oracle study include stronger marketing messages, faster speed-to-market, greater product adoption, faster discovery of product and service shortcomings, and reduction in project costs. Those are the benefits you will cheat yourself out of by keeping “those guys” at arm’s length and continuing to try to function in traditional roles while modern business and the consumer is changing around you. “Intelligence is the ability to adapt to change.” –Stephen Hawking @mikestilesPhoto: istockphoto

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• Bit-Twiddling in SQL

  - by Mike C

  Someone posted a question to the SQL Server forum the other day asking how to count runs of zero bits in an integer using SQL. Basically the poster wanted to know how to efficiently determine the longest contiguous string of zero-bits (known as a run of bits) in any given 32-bit integer. Here are a couple of examples to demonstrate the idea: Decimal = Binary = Zero Run 999,999,999 decimal = 00 111011 1 00 11010 11 00 1 00 1 11111111 binary = 2 contiguous zero bits 666,666,666 decimal = 00100111 10111100...(read more)

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• SEO Metatags in Web Forms and MVC

  - by Mike Clarke

  Has anyone got any ideas on where we should be adding our SEO metadata in a Web Forms project? Why I ask is that currently I have two main Masterpages, one is the home page and the other one is every other page, they both have the same metadata that’s just a generic description and set of key words about my site. The problem with that is search engines are only picking up my home page and my own search engine displays the same title and description for all results. The other problem is the site is predominantly dynamic so if you type in a search for beach which is a major categories on the site you get 10000 results that all go to different information but all look like a link to the same page to the user. edit It's live here www.themorningtonpeninsula.com

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• middle-click on Thunderbird icon in Unity Launcher gives window without titlebar or menubar

  - by Mike Kupfer

  I expect that this is a (low-priority) bug, but apport-bug strongly encouraged me to come here first, so here I am... What I did: I started Thunderbird and then minimized the window. I then middle-clicked on the Thunderbird icon in the Unity (3D) Launcher. I do not have any of the appmenu packages installed (not indicator-appmenu, nor any of the *-globalmenu or appmenu-* packages). What I expected: I would get the Thunderbird main window back at its original location, or possibly I'd get a Compose Mail window somewhere on the desktop. (This was something of an experiment, so I wasn't really sure what to expect.) What happens: The Thunderbird main window appears in the upper left corner of the display, displacing the Launcher. This was not its previous location. The window has no titlebar or menubar. The top panel says "Thunderbird Mail", but moving the mouse over that text does nothing (doesn't show the close/minimize/maximize controls). I can still bring up the Launcher and start applications. If I start Firefox and give it input focus, clicking on the Thunderbird window leaves the focus with Firefox. I can use the Switcher to give Thunderbird the input focus. (Both the Unity Switcher and the Static Application Switcher work. If I use the Static Application Switcher, I see Thunderbird's menubar in the top panel until I release Alt-tab.) I can kill Thunderbird from the Launcher. I can also use the Unity Switcher to minimize everything. If I then left-click on the Thunderbird icon in the Launcher, the Thunderbird main window reappears in the upper left. But this time it does not displace the Launcher, and it has the proper titlebar and menubar. This does not happen with Unity 2D. And I haven't seen it with any other app. I realize that because I've disabled the appmenu stuff, I'm not getting the full Unity experience, and there might be some rough edges. But this is a bug, yes?

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• Goodbye Perth :-)

  - by Mike Dietrich

  We had a great day with +50 customers in Perth - so thanks to everybody! We hope you'd enjoy the day as well. And thanks to Tim for the excellent organization!!! And - again as always - please download the most recent version of the slides (and we've changed a few of them during the Perth workshop) from here: http://apex.oracle.com/folien Use the keyword (Schluesselwort): upgrade112 So hope to see you all next time again when we'll visit this amazing country - and sorry in advance if we'll beat Australia (and maybe Serbia as well) in World Cup 2010 :-))))

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• Oracle and Eloqua Welcome Compendium’s Content Marketing

  - by Mike Stiles

  Yesterday, Oracle announced its acquisition of Compendium, a cloud-based content marketing provider that helps companies plan, produce and deliver engaging content across multiple channels throughout their customers' lifecycle. Why? Because every part of the above paragraph speaks to where modern marketing is and where it’s headed. Customers have now been empowered, thanks to the Internet and particularly social, with access to almost limitless amounts of information about companies and products. This includes the especially influential voices of friends and objective acquaintances that have experience with the product or brand. With mobile, this info is available instantly in the palm of their hand. All of this research and influence mind you, is taking place long before a prospect will ever engage with the brand itself or one of its sales reps. So how does a brand effectively insert itself into these conversations and this flow of the customer journey? Now, more than ever, marketers must deliver relevant and engaging content across multiple channels and throughout the entire customer journey to be useful, helpful, and influential. Compendium has a data-driven content marketing platform that lines up relevant content with customer data and personas so brands can accelerate the conversion of prospects. Now think about combining that with the Oracle Eloqua Marketing Cloud, part of Oracle's comprehensive CX solution. Marketers will be able to automate content delivery across channels by aligning persona-based content with customers' digital body language. Better customer engagement, improved sales lead quality, better return on marketing investment, and higher customer loyalty. Now we’re talking. Does data-driven content marketing have an impact? Compendium customer CVENT is a SaaS company specializing in meetings management tech. They wanted to increase leads & ad performance on their blog and dramatically increase their content. They also wanted to manage the creation, workflow, promotion and distribution of that content. With Compendium, CVENT created over 9,000 content elements, and sales-ready leads grew 325%. So Oracle Eloqua helps you target audiences, know buyers, and automate multi-channel marketing campaigns. Compendium lets you plan, publish, manage and measure content across content types and channels. Now kick it up yet another notch with Oracle’s Analytics, Big Data and Social solutions, and you’re using your marketing dollars to reach the right people in the right place at the right time with the right content. And as if that weren’t enough, your customers will love you for it. @mikestiles

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• Booting from USB on Mac Air (using setup_mac_usb_boot.sh)

  - by Mike O

  So, I've been working on this for hours and it's getting a little tiring. As some of you may know, installing Ubuntu on Macs is frequently an adventure, and I'm experiencing that right now. The part I'm hung up on at the moment is making a bootable USB. I would just use a CD, but my laptop is a MacBook Air (which doesn't have a CD drive), and I don't own an external CD drive. I initially attempted to use the command line method supplied by the Ubuntu documentation here: https://help.ubuntu.com/community/How%20to%20install%20Ubuntu%20on%20MacBook%20using%20USB%20Stick However, that wasn't even recognized by rEFIt even when I made a number of different modifications to the process, so I quickly decided to look elsewhere. I came across this guide: https://help.ubuntu.com/community/MacBookAir4-2#Basic_Installation_Instructions This ended up working to a large extent. If I choose the supplied grub from rEFIt, it will bring me to the Ubuntu grub, asking me to try it, install, or check the disk. And if I choose to boot Linux directly from rEFIt, it will bring me to the language selection menu. But when I make my selection from either of these menus it pauses for about ten seconds and then gives me a command line error message. It begins with kernel panic - not syncing timer doesn't work through interrupt, and then shows about eight file names. Does anyone here have any ideas as to what can be causing this? I also tried the script with both Ubuntu 11.10 (the current version when the script was written) and 12.04.

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• Page output caching for dynamic web applications

  - by Mike Ellis

  I am currently working on a web application where the user steps (forward or back) through a series of pages with "Next" and "Previous" buttons, entering data until they reach a page with the "Finish" button. Until finished, all data is stored in Session state, then sent to the mainframe database via web services at the end of the process. Some of the pages display data from previous pages in order to collect additional information. These pages can never be cached because they are different for every user. For pages that don't display this dynamic data, they can be cached, but only the first time they load. After that, the data that was previously entered needs to be displayed. This requires Page_Load to fire, which means the page can't be cached at that point. A couple of weeks ago, I knew almost nothing about implementing page caching. Now I still don't know much, but I know a little bit, and here is the solution that I developed with the help of others on my team and a lot of reading and trial-and-error. We have a base page class defined from which all pages inherit. In this class I have defined a method that sets the caching settings programmatically. For pages that can be cached, they call this base page method in their Page_Load event within a if(!IsPostBack) block, which ensures that only the page itself gets cached, not the data on the page. if(!IsPostBack) {     ...     SetCacheSettings();     ... } protected void SetCacheSettings() {     Response.Cache.AddValidationCallback(new HttpCacheValidateHandler(Validate), null);     Response.Cache.SetExpires(DateTime.Now.AddHours(1));     Response.Cache.SetSlidingExpiration(true);     Response.Cache.SetValidUntilExpires(true);     Response.Cache.SetCacheability(HttpCacheability.ServerAndNoCache); } The AddValidationCallback sets up an HttpCacheValidateHandler method called Validate which runs logic when a cached page is requested. The Validate method signature is standard for this method type. public static void Validate(HttpContext context, Object data, ref HttpValidationStatus status) {     string visited = context.Request.QueryString["v"];     if (visited != null && "1".Equals(visited))     {         status = HttpValidationStatus.IgnoreThisRequest; //force a page load     }     else     {         status = HttpValidationStatus.Valid; //load from cache     } } I am using the HttpValidationStatus values IgnoreThisRequest or Valid which forces the Page_Load event method to run or allows the page to load from cache, respectively. Which one is set depends on the value in the querystring. The value in the querystring is set up on each page in the "Next" and "Previous" button click event methods based on whether the page that the button click is taking the user to has any data on it or not. bool hasData = HasPageBeenVisited(url); if (hasData) {     url += VISITED; } Response.Redirect(url); The HasPageBeenVisited method determines whether the destination page has any data on it by checking one of its required data fields. (I won't include it here because it is very system-dependent.) VISITED is a string constant containing "?v=1" and gets appended to the url if the destination page has been visited. The reason this logic is within the "Next" and "Previous" button click event methods is because 1) the Validate method is static which doesn't allow it to access non-static data such as the data fields for a particular page, and 2) at the time at which the Validate method runs, either the data has not yet been deserialized from Session state or is not available (different AppDomain?) because anytime I accessed the Session state information from the Validate method, it was always empty.

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• Security programming jobs

  - by Mike Smith

  I am a student, about to finish my undergraduate in Computer Science in about a year. I am very interested in computer/network security, but I also love programming. Is there a job or subfield that is a fusion of both? I have programmed everything from games to barcode readers to web bots, and I know for sure that I want to do some kind of programming, but ideally I would like to do some kind of software development involving computer security. Any advice would be appreciated.

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• 301 redirect for a page with a space in it

  - by Outerbridge Mike

  I have some pages from a client's old template-based site which have spaces in them. For example, one of the pages looks like this: example.com/page.php?domain_name=example.com&viewpage=Gallery %26 News I'm thinking that the correct way to do an htaccess 301 redirect is to include something like this: Redirect 301 /page.php?domain_name=example.com&viewpage=Gallery%20%26%20News http://www.example.com/gallery/ where the new page is: example.com/gallery Is this correct?

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• Social Targeting: Who Do You Think You’re Talking To?

  - by Mike Stiles

  Are you the kind of person that tries to sell Clay Aiken CD’s outside Warped Tour concert venues? Then you don’t think a lot about targeting your messages to the right audience. For your communication to pack the biggest punch it can, you need to know where to throw it. And a recent study on social demographics might help you see social targeting in a whole new light. Pingdom’s annual survey of social network demographics shows us first of all that there is no gender difference between Facebook and Twitter. Both are 40% male, 60% female. If you’re looking for locales that lean heavily male, that would be Slashdot, Hacker News and Stack Overflow. The women are dominating Pinterest, Goodreads and Blogger. So what about age? 55% of tweeters are 35 and up, compared with 63% at Pinterest, 65% at Facebook and 70% at LinkedIn. As you can tell, LinkedIn supports the oldest user base, with the average member being 44. The average age at Facebook is 51, and it’s 37 at Twitter. If you want to aim younger, have you met Orkut yet? 83% of its users are under 35. The next sites in order as great candidates for the young market are deviantART, Hacker News, Hi5, Github, and Reddit. I know, other than Reddit, many of you might be saying “who?” But the list could offer an opportunity to look at the vast social world beyond Facebook, Twitter and Google+ (which Pingdom did not include in the survey at all due to a lack of accessible data). As for the average age of social users overall: 26% are 25-34 25% are 35-44 19% are 45-54 16% are 18-24  6% are 55-64  5% are 0-17  and 2% are 65 Now you know where you stand on the “cutting edge” scale for a person your age. You’re welcome. Certainly such demographics are a moving target and need to be watched and reassessed on a regular basis to make sure you’re moving in step with the people you want to talk to. For instance, since Pingdom’s survey last year, the age of the average Facebook user has gone up 2 years, while the age of the average Twitter user has gone down 2 years. With the targeting and analytics tools available on today’s social management platforms, there’s little need to market in the dark. Otherwise, good luck with those Clay CD’s.

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• Should I include HTML markup in my JSON response?

  - by Mike M. Lin

  In an e-commerce site, when adding an item to a cart, I'd like to show a popup window with the options you can choose. Imagine you're ordering an iPod Shuffle and now you have to choose the color and text to engrave. I'd like the window to be modal, so I'm using a lightbox populated by an Ajax call. Now I have two options: Option 1: Send only the data, and generate the HTML markup using JavaScript What's nice about this is that it trims down the Ajax request to the bear minimum and doesn't mix the data with the markup. What's not so great about this is that now I need to use JavaScript to do my rendering, instead of having a template engine on the server-side do it. I might be able to clean up the approach a bit by using a client-side templating solution. Option 2: Send the HTML markup What's good about this is that I can have the same server-side templating engine I'm using for the rest of my rendering tasks (Django), do the rendering of the lightbox. JavaScript is only used to insert the HTML fragment into the page. So it clearly leaves the rendering to the rendering engine. Makes sense to me. But I don't feel comfortable mixing data and markup in an Ajax call for some reason. I'm not sure what makes me feel uneasy about it. I mean, it's the same way every web page is served up -- data plus markup -- right?

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• 9 Ways Facebook Monetization Could Change Your Marketing

  - by Mike Stiles

  Think Facebook monetization isn’t a head game? Imagine creating something so functional, fun and addictive you literally amass about 1/7th of the planet’s population as an audience. You have 1 billion users that use it at least once a month. But analysts and marketers look at what you’ve done and say, “eh…not good enough.” What if you had a TV show that garnered 1/7 of Earth’s population as an audience? How much would a spot cost? And how fast would marketers write that check, even without the targeting and engagement analytics Facebook offers? Having already changed the marketing landscape forever, if you’re Facebook’s creator, you’d have to be scratching your head and asking, “Wow, what more does a product need to do?” Facebook’s been busy answering that very question with products and betas that will likely directly affect your brand’s strategy. Item 1: Users can send physical gifts to friends through Facebook based on suggestions from user data. A giant step toward the potential power of social commerce. Item 2: Users can pay $7 to promote posts for higher visibility. Individual users, not just marketers, are being leveraged as a revenue stream. Not impressive enough? There’s also the potential Craigslist killer Facebook Marketplace. Item 3: Mobile ads. 600 million+ access Facebook on smartphones. According to the company, half of the $1 million a day generated by Sponsored Stories as of late June was coming from mobile. Ads in News Feeds seen on mobile had click-through rates 23x higher than on desktop News Feeds or the right side panel. Item 4: App developers can buy install ads that show up in mobile News Feeds so reliance on discovery in app stores is reduced. Item 5: Want your posts seen by people who never liked your Page? A test began in August where you could appear in non-fans’ News Feeds on both web and mobile. Item 6: How about an ability to use Facebook data to buy ads outside of Facebook? A mobile ad network is being tested to get your targeted messages on non-Facebook apps and sites surfaced on devices. Item 7: Facebook Collections, Facebook’s answer to Pinterest. Users can gather images of desired products and click through to the retailer to buy. Keep focusing on your imagery. Item 8: Facebook Offers, Facebook’s answer to the Groupons and Living Socials of the world. You can send deals to your fans’ News Feeds. Item 9: Facebook Exchange lets you track what fans do on Facebook and across the entire Web. Could lead to a Facebook ad network leveraging Facebook users and data but not limiting exposure to the Facebook platform. Marketers are seeing increasing value in Facebook (and Twitter for that matter).  But as social grows and adjusts, will marketing budgets aimed in that direction grow and adjust accordingly, and within a reasonable time frame? @mikestilesPhoto Christie Merrill/stock.xchng

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• Workshop in Manila, Philppines

  - by Mike Dietrich

  Thanks a lot to everybody for attending today in the Oracle Office in Manila. It was (actually it still is as we are still running the workshop at the moment) a pleasure for us - and great fun, too :-) And, as always, please download the most recent version of the slides from here: http://apex.oracle.com/folien Use the keyword (Schluesselwort): upgrade112 Let us and the local colleagues from Oracle know once you have upgraded successfully - and don't wait too long - 10.2 goes out of Premier Support end of July this year - that's only 4.5 months to go.

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• Fix invalid objects and components - BEFORE you upgrade!

  - by Mike Dietrich

  We are currently running a Tech Challange Workshop with 25 Oracle consultants and support folks from all over EMEA. We call it Tech Challange because we seperate these experts having between 5 and 20 years of Oracle experience into 5 groups - and each group has to complete their special challange such as moving a database from 10.2 to Exadata V2 or upgrading from single instance 10.2 to Real Application Clusters 11.2 with the new Grid Infrastructure. Actually we start this training with a bit presentation pieces about upgrades, Real Application Testing and Golden Gate. And one topic I always point out: Keep your database tidy before the upgrade!!! Clean up all invalid objects - especially in SYS and SYSTEM user schema BEFORE you upgrade. Use utlrp.sql to recompile invalid objects. Use Note:753041.1 to diagnose and fix invalid components. Do this always BEFORE you start the upgrade. Even if it may take some time. Otherwise your upgrade could fails or significant parts of the database packages could be invalid after the upgrade as well. I just came across this today as one group had ~240 invalid objects in the database - and due to the fact that the original system was still there could proof that the objects had been invalid before. Good job, BUT ... :-)

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• In Case You Weren’t There: Blogwell NYC

  - by Mike Stiles

  0 0 1 1009 5755 Vitrue 47 13 6751 14.0 Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman";} Your roving reporter roved out to another one of Socialmedia.org’s fantastic Blogwell events, this time in NYC. As Central Park and incredible weather beckoned, some of the biggest brand names in the world gathered to talk about how they’re incorporating social into marketing and CRM, as well as extending social across their entire organizations internally. Below we present a collection of the live tweets from many of the key sessions GE @generalelectricJon Lombardo, Leader of Social Media COE How GE builds and extends emotional connections with consumers around health and reaps the benefits of increased brand equity in the process. GE has a social platform around Healthyimagination to create better health for people. If you and a friend are trying to get healthy together, you’ll do better. Health is inherently. Get health challenges via Facebook and share with friends to achieve goals together. They’re creating an emotional connection around the health context. You don’t influence people at large. Your sphere of real influence is around 5-10 people. They find relevant conversations about health on Twitter and engage sounding like a friend, not a brand. Why would people share on behalf of a brand? Because you tapped into an activity and emotion they’re already having. To create better habits in health, GE gave away inexpensive, relevant gifts related to their goals. Create the context, give the relevant gift, get social acknowledgment for giving it. What you get when you get acknowledgment for your engagement and gift is user generated microcontent. GE got 12,000 unique users engaged and 1400 organic posts with the healthy gift campaign. The Dow Chemical Company @DowChemicalAbby Klanecky, Director of Digital & Social Media Learn how Dow Chemical is finding, training, and empowering their scientists to be their storytellers in social media. There are 1m jobs coming open in science. Only 200k are qualified for them. Dow Chemical wanted to use social to attract and talk to scientists. Dow Chemical decided to use real scientists as their storytellers. Scientists are incredibly passionate, the key ingredient of a great storyteller. Step 1 was getting scientists to focus on a few platforms, blog, Twitter, LinkedIn. Dow Chemical social flow is Core Digital Team - #CMs – ambassadors – advocates. The scientists were trained in social etiquette via practice scenarios. It’s not just about sales. It’s about growing influence and the business. Dow Chemical trained about 100 scientists, 55 are active and there’s a waiting list for the next sessions. In person social training produced faster results and better participation. Sometimes you have to tell pieces of the story instead of selling your execs on the whole vision. Social Media Ethics Briefing: Staying Out of TroubleAndy Sernovitz, CEO @SocialMediaOrg How do we get people to share our message for us? We have to have their trust. The difference between being honest and being sleazy is disclosure. Disclosure does not hurt the effectiveness of your marketing. No one will get mad if you tell them up front you’re a paid spokesperson for a company. It’s a legal requirement by the FTC, it’s the law, to disclose if you’re being paid for an endorsement. Require disclosure and truthfulness in all your social media outreach. Don’t lie to people. Monitor the conversation and correct misstatements. Create social media policies and training programs. If you want to stay safe, never pay cash for social media. Money changes everything. As soon as you pay, it’s not social media, it’s advertising. Disclosure, to the feds, means clear, conspicuous, and understandable to the average reader. This phrase will keep you in the clear, “I work for ___ and this is my personal opinion.” Who are you? Were you paid? Are you giving an honest opinion based on a real experience? You as a brand are responsible for what an agency or employee or contactor does in your behalf. SocialMedia.org makes available a Disclosure Best Practices Toolkit. Socialmedia.org/disclosure. The point is to not ethically mess up and taint social media as happened to e-mail. Not only is the FTC cracking down, so is Google and Facebook. Visa @VisaNewsLucas Mast, Senior Business Leader, Global Corporate Social Media Visa built a mobile studio for the Olympics for execs and athletes. They wanted to do postcard style real time coverage of Visa’s Olympics sponsorships, and on a shoestring. Challenges included Olympic rules, difficulty getting interviews, time zone trouble, and resourcing. Another problem was they got bogged down with their own internal approval processes. Despite all the restrictions, they created and published a variety of and fair amount of content. They amassed 1000+ views of videos posted to the Visa Communication YouTube channel. Less corporate content yields more interest from media outlets and bloggers. They did real world video demos of how their products work in the field vs. an exec doing a demo in a studio. Don’t make exec interview videos dull and corporate. Keep answers short, shoot it in an interesting place, do takes until they’re comfortable and natural. Not everything will work. Not everything will get a retweet. But like the lottery, you can’t win if you don’t play. Promoting content is as important as creating it. McGraw-Hill Companies @McGrawHillCosPatrick Durando, Senior Director of Global New Media McGraw-Hill has 26,000 employees. McGraw-Hill created a social intranet called Buzz. Intranets create operational efficiency, help product dev, facilitate crowdsourcing, and breaks down geo silos. Intranets help with talent development, acquisition, retention. They replaced the corporate directory with their own version of LinkedIn. The company intranet has really cut down on the use of email. Long email threats become organized, permanent social discussions. The intranet is particularly useful in HR for researching and getting answers surrounding benefits and policies. Using a profile on your company intranet can establish and promote your internal professional brand. If you’re going to make an intranet, it has to look great, work great, and employees are going have to want to go there. You can’t order them to like it. 

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• Visual Studio 2010 Type or namespace &lsquo;xyz&rsquo; does not exist in&hellip;

  - by Mike Huguet

  It pains me to write this post as I feel like an idiot for having wasted my time on this “problem.”  Hopefully in posting this, I can keep some other poor lost soul working at 4 AM in the morning from spending wasteful minutes scratching his head and getting frustrated.  The Visual Studio designer will work fine in resolving namespaces, but when you build you will get the “Type or namespace ‘xyz’ does not exist error.  If you see this error please take a look at your Errors List window and ensure that you have the “Warnings” option enabled.  It is very likely that you will see that there is a missing dependent reference.  Technorati Tags: Visual Studio

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• Man pages not finding entry

  - by Mike

  So, I'm not sure what is going on with my system (ubuntu 12.04), but my man pages do not seem to be working. I try man gcc and get the following response No manual entry for gcc See 'man 7 undocumented' for help when manual pages are not available. However I see the man entry in /usr/share/man/man1/gcc.1.gz Here is what my /etc/manpath.config file looks like # manpath.config # # This file is used by the man-db package to configure the man and cat paths. # It is also used to provide a manpath for those without one by examining # their PATH environment variable. For details see the manpath(5) man page. # # Lines beginning with `#' are comments and are ignored. Any combination of # tabs or spaces may be used as `whitespace' separators. # # There are three mappings allowed in this file: # -------------------------------------------------------- # MANDATORY_MANPATH manpath_element # MANPATH_MAP path_element manpath_element # MANDB_MAP global_manpath [relative_catpath] #--------------------------------------------------------- # every automatically generated MANPATH includes these fields # #MANDATORY_MANPATH /usr/src/pvm3/man # MANDATORY_MANPATH /usr/man MANDATORY_MANPATH /usr/share/man MANDATORY_MANPATH /usr/local/share/man #--------------------------------------------------------- # set up PATH to MANPATH mapping # ie. what man tree holds man pages for what binary directory. # # *PATH* -> *MANPATH* # MANPATH_MAP /bin /usr/share/man MANPATH_MAP /usr/bin /usr/share/man MANPATH_MAP /sbin /usr/share/man MANPATH_MAP /usr/sbin /usr/share/man MANPATH_MAP /usr/local/bin /usr/local/man MANPATH_MAP /usr/local/bin /usr/local/share/man MANPATH_MAP /usr/local/sbin /usr/local/man MANPATH_MAP /usr/local/sbin /usr/local/share/man MANPATH_MAP /usr/X11R6/bin /usr/X11R6/man MANPATH_MAP /usr/bin/X11 /usr/X11R6/man MANPATH_MAP /usr/games /usr/share/man MANPATH_MAP /opt/bin /opt/man MANPATH_MAP /opt/sbin /opt/man #--------------------------------------------------------- # For a manpath element to be treated as a system manpath (as most of those # above should normally be), it must be mentioned below. Each line may have # an optional extra string indicating the catpath associated with the # manpath. If no catpath string is used, the catpath will default to the # given manpath. # # You *must* provide all system manpaths, including manpaths for alternate # operating systems, locale specific manpaths, and combinations of both, if # they exist, otherwise the permissions of the user running man/mandb will # be used to manipulate the manual pages. Also, mandb will not initialise # the database cache for any manpaths not mentioned below unless explicitly # requested to do so. # # In a per-user configuration file, this directive only controls the # location of catpaths and the creation of database caches; it has no effect # on privileges. # # Any manpaths that are subdirectories of other manpaths must be mentioned # *before* the containing manpath. E.g. /usr/man/preformat must be listed # before /usr/man. # # *MANPATH* -> *CATPATH* # MANDB_MAP /usr/man /var/cache/man/fsstnd MANDB_MAP /usr/share/man /var/cache/man MANDB_MAP /usr/local/man /var/cache/man/oldlocal MANDB_MAP /usr/local/share/man /var/cache/man/local MANDB_MAP /usr/X11R6/man /var/cache/man/X11R6 MANDB_MAP /opt/man /var/cache/man/opt # #--------------------------------------------------------- # Program definitions. These are commented out by default as the value # of the definition is already the default. To change: uncomment a # definition and modify it. # #DEFINE pager pager -s #DEFINE cat cat #DEFINE tr tr '\255\267\264\327' '\055\157\047\170' #DEFINE grep grep #DEFINE troff groff -mandoc #DEFINE nroff nroff -mandoc #DEFINE eqn eqn #DEFINE neqn neqn #DEFINE tbl tbl #DEFINE col col #DEFINE vgrind vgrind #DEFINE refer refer #DEFINE grap grap #DEFINE pic pic -S # #DEFINE compressor gzip -c7 #--------------------------------------------------------- # Misc definitions: same as program definitions above. # #DEFINE whatis_grep_flags -i #DEFINE apropos_grep_flags -iEw #DEFINE apropos_regex_grep_flags -iE #--------------------------------------------------------- # Section names. Manual sections will be searched in the order listed here; # the default is 1, n, l, 8, 3, 0, 2, 5, 4, 9, 6, 7. Multiple SECTION # directives may be given for clarity, and will be concatenated together in # the expected way. # If a particular extension is not in this list (say, 1mh), it will be # displayed with the rest of the section it belongs to. The effect of this # is that you only need to explicitly list extensions if you want to force a # particular order. Sections with extensions should usually be adjacent to # their main section (e.g. "1 1mh 8 ..."). # SECTION 1 n l 8 3 2 3posix 3pm 3perl 5 4 9 6 7 # #--------------------------------------------------------- # Range of terminal widths permitted when displaying cat pages. If the # terminal falls outside this range, cat pages will not be created (if # missing) or displayed. # #MINCATWIDTH 80 #MAXCATWIDTH 80 # # If CATWIDTH is set to a non-zero number, cat pages will always be # formatted for a terminal of the given width, regardless of the width of # the terminal actually being used. This should generally be within the # range set by MINCATWIDTH and MAXCATWIDTH. # #CATWIDTH 0 # #--------------------------------------------------------- # Flags. # NOCACHE keeps man from creating cat pages. #NOCACHE Thanks for any help (p.s. even 'man man' fails) Edit: When I run ls -l /usr/share/man/man1/gcc* I get the following output lrwxrwxrwx 1 root root 12 May 27 15:41 /usr/share/man/man1/gcc.1.gz -> gcc-4.6.1.gz -rw-r--r-- 1 root root 217776 Apr 15 17:34 /usr/share/man/man1/gcc-4.6.1.gz

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• Exposed: Fake Social Marketing

  - by Mike Stiles

  Brands and marketers who want to build their social popularity on a foundation of lies are starting to face more of an uphill climb. Fake social is starting to get exposed, and there are a lot of emperors getting caught without any clothes. Facebook is getting ready to do a purge of “Likes” on Pages that were a result of bots, fake accounts, and even real users who were duped or accidentally Liked a Page. Most of those accidental Likes occur on mobile, where it’s easy for large fingers to hit the wrong space. Depending on the degree to which your Page has been the subject of such activity, you may see your number of Likes go down. But don’t sweat it, that’s a good thing. The social world has turned the corner and assessed the value of a Like. And the verdict is that a Like is valuable as an opportunity to build a real relationship with a real customer. Its value pales immensely compared to a user who’s actually engaged with the brand. Those fake Likes aren’t doing you any good. Huge numbers may once have impressed, but it’s not fooling anybody anymore. Facebook’s selling point to marketers is the ability to use a brand’s fans to reach friends of those fans. Consequently, there has to be validity and legitimacy to a fan count. Speaking of mobile, Trademob recently reported 40% of clicks are essentially worthless, because 22% of them are accidental (again with the fat fingers), while 18% are trickery. Publishers will but huge banner ads next to tiny app buttons to increase the odds of an accident. Others even hide a banner behind another to score 2 clicks instead of 1. Pontiflex and Harris Interactive last year found 47% of users were more likely to click a mobile ad accidentally than deliberately. Beyond that, hijacked devices are out there manipulating click data. But to what end for a marketer? What’s the value of a click on something a user never even saw? What’s the value of a seen but accidentally clicked ad if there’s no resulting transaction? Back to fake Likes, followers and views; they’re definitely for sale on numerous sites, none of which I’ll promote. $5 can get you 1,000 Twitter followers. You can even get followers targeted by interests. One site was set up by an unemployed accountant out of his house in England. He gets them from a wholesaler in Brooklyn, who gets them from a 19-year-old supplier in India. The unemployed accountant is making $10,000 a day. That means a lot of brands, celebrities and organizations are playing the fake social game, apparently not coming to grips with the slim value of the numbers they’re buying. But now, in addition to having paid good money for non-ROI numbers, there’s the embarrassment factor. At least a couple of sites have popped up allowing anyone to see just how many fake and inactive followers you have. Britain’s Fake Follower Check and StatusPeople are the two getting the most attention. Enter any Twitter handle and the results are there for all to see. Fake isn’t good, period. “Inactive” could be real followers, but if they’re real, they’re just watching, not engaging. If someone runs a check on your Twitter handle and turns up fake followers, does that mean you’re suspect or have purchased followers? No. Anyone can follow anyone, so most accounts will have some fakes. Even account results like Barack Obama’s (70% fake according to StatusPeople) and Lady Gaga’s (71% fake) don’t mean these people knew about all those fakes or initiated them. Regardless, brands should realize they’re now being watched, and users are judging the legitimacy of their social channels. Use one of any number of tools available to assess and clean out fake Likes and followers so that your numbers are as genuine as possible. And obviously, skip the “buying popularity” route of social marketing strategy. It doesn’t work and it gets you busted…a losing combination.

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• Do you own your tools?

  - by Mike Brown

  A colleague of mine wrote a post a while ago asking Do you own your tools. It raises an important question. Do you? I answered way down in the comments. As an independent, I do own my tools. Even when I wasn't independent, I had my own (fully licensed) tools that I used for personal development. I don't think buying your own tools are something to puff your chest up about (just because you can buy a $100 pair of basketball sneakers they won't make you as good as Michael Jordan), but it IS an investment in yourself that shouldn't be taken lightly. What do you think good people?

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• Closed-loop Recommendation Engines: Analyst Insight report on Oracle Real-Time Decisions (RTD)

  - by Mike.Hallett(at)Oracle-BI&EPM

  In November 2011, Helena Schwenk of MWD Advisors, published her analysis on Oracle Real-Time Decisions.  She summarizes as follows: "In contrast to other popular approaches to implementing predictive analytics, RTD focuses on learning from each interaction and using these insights to adjust what is presented, offered or displayed to a customer. Likewise its capabilities for optimising decisions within the context of specific business goals and a report-driven framework for assessing the performance of models and decisions make it a strong contender for organisations that want to continuously improve decision making as part of a customer experience marketing, e-commerce optimisation and operational process efficiency initiative." This is an outstanding report to share with a prospect or client as it goes into great detail about the product and its capabilities.  It also highlights the differences in Oracle's Real-Time Decisions product vs. other closed loop recommendation engines. I encourage you to share this report with your clients and prospects. It can be downloaded directly from here - MWD Advisors Vendor Profile: Oracle Real-Time Decisions. (expires in November 2012) Highlights: "At the core of RTD lies a learning engine that combines business rules and adaptive predictive models to deliver recommendations to operational systems while simultaneously learning from experiences." "While closed-loop recommendation engines are becoming more prevalent... there are a number of features that distinguish RTD: It makes its decisions in the context of the business objectives, such as maximising customer revenue or reducing service costs Its support for operational integration offers organisations some flexibility in how they implement the offering."

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• Upgrade Workshop in Dublin - 15-APR-2010

  - by Mike Dietrich

  Thanks to all who attended today for the Upgrade Workshop at Oracle Irland in Dublin. And, as always, you'll be able to download the newest version of the slidese from: http://apex.oracle.com/folien and use the Schluesselwort: upgrade112

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• BI Applications 7.9.6.3 and EBS 12.1.3 Vision: Integrated Demo Environments

  - by Mike.Hallett(at)Oracle-BI&EPM

  If you need a combined BI-Applications + eBusiness Suite Applications demonstration environment, or for proof of concept work for your customers, then these versions of images on Oracle Virtual Box are now available for partners to download and use.  To get access to these images, Partners must be OPN members, specialised in OBI or BI-Apps.   This is an integrated Demo/Test Drive/POC/Self Enablement environment including two separate images (in English) representing the entire Oracle Stack – Applications, Middleware, Database, Operating System and Virtual Machine. Minimum Hardware requirements for each image to run separately 4GB RAM Minimum Hardware requirements for both images to run concurrently 8GB RAM Dual CPU 64 bit OS   BI Applications 7.9.6.3 Linux based and running on Oracle Virtual Box and compatible with OVM Image Content: BI Application Analytics demo data extracted from EBS 12.1.3 Vision for Financials and HR using EBS 12.1.3 Vision (image supplied) Built Integration to EBS 12.1.3 Vision image (provided). Fully functional BI Applications 7.9.6.3 software install and configuration Image can be connected to load any data from any other compatible source system. BI Apps Demo data is based on OOTB EBS Vision 12.1.3 Configured to run BI Apps data load for all other modules of EBS 12.1.3 Vision. Includes OBIEE Sample demonstration content Documented scripts for running presentations, demonstrations and Test Drives Image Size: 34GB zip, 84GB unzip.  Min Hardware 4GB RAM         EBS Vision 12.1.3 Linux based and running on Oracle Virtual Box and compatible with OVM Image Content: eBusiness Suite (EBS) Applications Vision 12.1.3 Standard Vision instance with all given setups, configurations and data Source system for BI Apps 7.9.6.3 Image Size: 76GB zip, 300GB unzip.  Min Hardware 4GB RAM Distribution: The Virtual Box images are posted on an external FTP server @ BI Applications 7.9.6.3 EBS12.1.3   To download, Partners need to request the current password to access the images.  To request the current ftp.oracle.com password and the password required to unzip the images, please email Marek Winiarski   Support Contact =  Marek Winiarski: Oracle Partner Solution Consultant

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• Gartner: Magic Quadrant for Corporate Performance Management Suites, 2012

  - by Mike.Hallett(at)Oracle-BI&EPM

  Hyperion clearly leads the pack again in Gartner’s analysis of the CPM / EPM market, saying; “Oracle is a Leader in CPM suites, with one of the most widely distributed solutions in the market. Oracle Hyperion Enterprise Performance Management is recognized by CFOs worldwide. The vendor has a well-established partner channel, with both large and smaller CPM SI specialists. Hyperion skills are also plentiful among the independent consultant community, given the well-established products. “ “Oracle continues to innovate, bringing incremental improvements across the portfolio as well as new financial close management, disclosure management and predictive planning additions. Furthermore, Oracle has improved integration of Hyperion with the Oracle BI platform, and has improved planning performance, enabling Hyperion Planning to use Oracle Exalytics In-Memory Machine.” For the full article see here: Gartner: Magic Quadrant for Corporate Performance Management Suites, 2012 And if you missed it, here is also the MQ for BI: Gartner: Magic Quadrant for Business Intelligence Platforms, 2012

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