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  • Effective Social Media Marketing With Search Engine Optimization

    If you are also one of them who are selling their products online and marketing it very greatly, you really have to believe in social media marketing. In today's scenarios of online marketing strategies social media marketing is a very good technique and a technique to drive more traffic from internet, it means that you will definitely generate more sell.

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  • Social Media Marketing Needed For Search Engine Optimization

    In John Jantsch's book "The Referral Engine" talking about search engine optimization he says: "It has become extremely difficult to achieve any measure of success for important keyword phrases without the use of social media. (The flip side is that the organizations that take advantage of social media can dominate, particularly within industries slow to adapt.)"

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  • designing an API wrapper for Twitter, Facebook, Youtube etc...

    - by John Stewart
    I am looking at some pointers on how to design a wrapper for these social networking sites. Ideally what I want to do is create a black box where I am able to create an interface for other libraries to call certain functions to interact with these social networking sites. I am planning on using oAuth for most of these sites, I already have this layer designed in PHP. The other layer that I need for these social sites is the ability to push and pull content. For example, the ability to pull feeds for users from each of these networks and then should I cache them on my end? how would I cache all twitter, facebook etc activity feed and be able to account for resync etc? The networks that I am looking at are: Twitter Youtube Facebook LinkedIN Vimeo Flickr I am looking for ideas on how to tackle this in php? Any suggestions, opensource systems that I can learn from?

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  • Oracle Social Network Developer Challenge: Bezzotech

    - by Kellsey Ruppel
    Originally posted by Jake Kuramoto on The Apps Lab blog. I’ve covered all the entries we had for the Oracle Social Network Developer Challenge, the winners, Dimitri and Martin, HarQen, TEAM Informatics and John Sim from Fishbowl Solutions, and today, I’m giving you bonus coverage. Friend of the ‘Lab, Bex Huff (@bex) from Bezzotech (@bezzotech), had an interesting OpenWorld. He rebounded from an allergic reaction to finish his entry, Honey Badger, only to have his other OpenWorld commitments make him unable to present his work. Still, he did a bunch of work, and I want to make sure everyone knows about the Honey Badger. If you’re wondering about the name, it’s a meme; “honey badger don’t care.” Bex tackled a common problem with social tools by adding game mechanics to create an incentive for people to keep their profiles updated. He used a Hot-or-Not style comparison app that poses expertise questions and awards a badge to the winner. Questions are based on whatever attributes the business wants to emphasize. The goal is to find the mavens in an organization, give them praise and recognition, ideally creating incentive for everyone to raise their games. In his own words: There is a real information quality problem in social networks. In last year’s keynote, Larry Elison demonstrated how to use the social network to track down resources that have the skill sets needed for specific projects. But how well would that work in real life? People usually update that information with the basic profile information, but they rarely update their profiles with latest news items, projects, customers, or skills. It’s a pain. Or, put another way, when was the last time you updated your LinkedIn profile? Enter the Honey Badger! This is a example of a comparator app that gamifies the way people keep their profiles updated, which ensures higher quality data in the social network. An administrator comes up with a series of important questions: Who is a better communicator? Who is a better Java programmer? Who is a better team player? And people would have a space in their profile to give a justification as to why they have these skills. The second part of the app is the comparator. It randomly shows two people, their names, and their justification for why they have these skills. You will click on one of them to “vote” for them, then on the next page you will see the results from the previous match, and get 2 new people to vote on. Anybody with a winning score wins a “Honey Badge” to be displayed on their profile page, which proudly states that their peers agree that this person has those skills. Once a badge is won, it will be jealously guarded. The longer your go without updating your profile, the more likely it is that you will lose your badge. This “loss aversion” is well known in psychology, and is a strong incentive for people to keep their profiles up to date. If a user sees their rank drop from 90% to 60%, they will find the time to update their justification! Unfortunately, during the hackathon we were not allowed to modify the schema to allow for additional fields such as “justification.” So this hack is limited to just the one basic question: who is the bigger Honey Badger? Here are some shots of the Honey Badger application: #gallery-1 { margin: auto; } #gallery-1 .gallery-item { float: left; margin-top: 10px; text-align: center; width: 33%; } #gallery-1 img { border: 2px solid #cfcfcf; } #gallery-1 .gallery-caption { margin-left: 0; } Thanks to Bex and everyone for participating in our challenge. Despite very little time to promote this event, we had a great turnout and creative and useful entries. The amount of work required to put together these final entries was significant, especially during a conference, and the judges and all of us involved were impressed at how much work everyone was able to do. Congrats to everyone, pat yourselves on the back. Stay tuned if you’re interested in challenges like these. We’ll likely be running similar events in the not-so-distant future.

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  • Integrating Social, Marketing, and Loyalty to Deliver Great Customer Experiences

    - by Charles Knapp
    Eighty nine percent of consumers quit a brand after one bad experience. With the high cost of acquiring new customers, what can brand leaders do? At the Loyalty World Conference this week in London, global business leaders such as the co-founder of Ben & Jerry’s shared the latest in how to retain customers and boost advocacy. Melissa Boxer and Sundar Swaminathan of Oracle shared that by taking an outside-in approach, you can deliver a differentiated, loyalty-building experience throughout the customer lifecycle, from researching and selecting through to using and recommending. To transform customer experiences, you need to integrate your brand’s social, marketing, and loyalty functions from the commonplace silos. Three key strategies: Know more and understand, unifying and capturing insights across touch points to better understand who to serve, how to serve, and when to serve.  Connect and engage across social and traditional channels, empowering a relationship ecosystem between social communities, customers, and employees. Make the personalized experience easy and rewarding. Visit us on twitter.com/oraclecrm to learn more useful highlights from the #lwconf conference.

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  • Social Media APIs and Their C# Counterparts

    Whether it's talking about current events or sharing photos of a family vacation, the world is now addicted to social networks. Businesses recognize this, and these days every business wants social media addressed in their applications. Facebook, Twitter, and other sites provide powerful APIs you can use to harness the power of social networking in your own applications. However, most of these APIs tend to return data formatted in any number of syndication formats that can be quite painful to work with. Luckily, there are many free .NET based libraries that make interacting with these APIs a breeze. Over the next several weeks, I'll be posting some information and examples specific to some of these libraries. Here are a few of them now for your consumption... TweetSharp Twitter exposes its API in the form of three different APIs, two REST APIs and one Streaming API. These APIs can be queried by making HTTP GET/POST requests to a specific URL with some required parameters. Unfortunately, ...Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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  • Windows Azure Recipe: Social Web / Big Media

    - by Clint Edmonson
    With the rise of social media there’s been an explosion of special interest media web sites on the web. From athletics to board games to funny animal behaviors, you can bet there’s a group of people somewhere on the web talking about it. Social media sites allow us to interact, share experiences, and bond with like minded enthusiasts around the globe. And through the power of software, we can follow trends in these unique domains in real time. Drivers Reach Scalability Media hosting Global distribution Solution Here’s a sketch of how a social media application might be built out on Windows Azure: Ingredients Traffic Manager (optional) – can be used to provide hosting and load balancing across different instances and/or data centers. Perfect if the solution needs to be delivered to different cultures or regions around the world. Access Control – this service is essential to managing user identity. It’s backed by a full blown implementation of Active Directory and allows the definition and management of users, groups, and roles. A pre-built ASP.NET membership provider is included in the training kit to leverage this capability but it’s also flexible enough to be combined with external Identity providers including Windows LiveID, Google, Yahoo!, and Facebook. The provider model has extensibility points to hook into other identity providers as well. Web Role – hosts the core of the web application and presents a central social hub users. Database – used to store core operational, functional, and workflow data for the solution’s web services. Caching (optional) – as a web site traffic grows caching can be leveraged to keep frequently used read-only, user specific, and application resource data in a high-speed distributed in-memory for faster response times and ultimately higher scalability without spinning up more web and worker roles. It includes a token based security model that works alongside the Access Control service. Tables (optional) – for semi-structured data streams that don’t need relational integrity such as conversations, comments, or activity streams, tables provide a faster and more flexible way to store this kind of historical data. Blobs (optional) – users may be creating or uploading large volumes of heterogeneous data such as documents or rich media. Blob storage provides a scalable, resilient way to store terabytes of user data. The storage facilities can also integrate with the Access Control service to ensure users’ data is delivered securely. Content Delivery Network (CDN) (optional) – for sites that service users around the globe, the CDN is an extension to blob storage that, when enabled, will automatically cache frequently accessed blobs and static site content at edge data centers around the world. The data can be delivered statically or streamed in the case of rich media content. Training These links point to online Windows Azure training labs and resources where you can learn more about the individual ingredients described above. (Note: The entire Windows Azure Training Kit can also be downloaded for offline use.) Windows Azure (16 labs) Windows Azure is an internet-scale cloud computing and services platform hosted in Microsoft data centers, which provides an operating system and a set of developer services which can be used individually or together. It gives developers the choice to build web applications; applications running on connected devices, PCs, or servers; or hybrid solutions offering the best of both worlds. New or enhanced applications can be built using existing skills with the Visual Studio development environment and the .NET Framework. With its standards-based and interoperable approach, the services platform supports multiple internet protocols, including HTTP, REST, SOAP, and plain XML SQL Azure (7 labs) Microsoft SQL Azure delivers on the Microsoft Data Platform vision of extending the SQL Server capabilities to the cloud as web-based services, enabling you to store structured, semi-structured, and unstructured data. Windows Azure Services (9 labs) As applications collaborate across organizational boundaries, ensuring secure transactions across disparate security domains is crucial but difficult to implement. Windows Azure Services provides hosted authentication and access control using powerful, secure, standards-based infrastructure. See my Windows Azure Resource Guide for more guidance on how to get started, including links web portals, training kits, samples, and blogs related to Windows Azure.

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  • #OOW 2012: Big Data and The Social Revolution

    - by Eric Bezille
    As what was saying Cognizant CSO Malcolm Frank about the "Futur of Work", and how the Business should prepare in the face of the new generation  not only of devices and "internet of things" but also due to their users ("The Millennials"), moving from "consumers" to "prosumers" :  we are at a turning point today which is bringing us to the next IT Architecture Wave. So this is no more just about putting Big Data, Social Networks and Customer Experience (CxM) on top of old existing processes, it is about embracing the next curve, by identifying what processes need to be improve, but also and more importantly what processes are obsolete and need to be get ride of, and new processes put in place. It is about managing both the hierarchical and structured Enterprise and its social connections and influencers inside and outside of the Enterprise. And this does apply everywhere, up to the Utilities and Smart Grids, where it is no more just about delivering (faster) the same old 300 reports that have grown over time with those new technologies but to understand what need to be looked at, in real-time, down to an hand full relevant reports with the KPI relevant to the business. It is about how IT can anticipate the next wave, and is able to answers Business questions, and give those capabilities in real-time right at the hand of the decision makers... This is the turning curve, where IT is really moving from the past decade "Cost Center" to "Value for the Business", as Corporate Stakeholders will be able to touch the value directly at the tip of their fingers. It is all about making Data Driven Strategic decisions, encompassed and enriched by ALL the Data, and connected to customers/prosumers influencers. This brings to stakeholders the ability to make informed decisions on question like : “What would be the best Olympic Gold winner to represent my automotive brand ?”... in a few clicks and in real-time, based on social media analysis (twitter, Facebook, Google+...) and connections link to my Enterprise data. A true example demonstrated by Larry Ellison in real-time during his yesterday’s key notes, where “Hardware and Software Engineered to Work Together” is not only about extreme performances but also solutions that Business can touch thanks to well integrated Customer eXperience Management and Social Networking : bringing the capabilities to IT to move to the IT Architecture Next wave. An example, illustrated also todays in 2 others sessions, that I had the opportunity to attend. The first session bringing the “Internet of Things” in Oil&Gaz into actionable decisions thanks to Complex Event Processing capturing sensors data with the ready to run IT infrastructure leveraging Exalogic for the CEP side, Exadata for the enrich datasets and Exalytics to provide the informed decision interface up to end-user. The second session showing Real Time Decision engine in action for ACCOR hotels, with Eric Wyttynck, VP eCommerce, and his Technical Director Pascal Massenet. I have to close my post here, as I have to go to run our practical hands-on lab, cooked with Olivier Canonge, Christophe Pauliat and Simon Coter, illustrating in practice the Oracle Infrastructure Private Cloud recently announced last Sunday by Larry, and developed through many examples this morning by John Folwer. John also announced today Solaris 11.1 with a range of network innovation and virtualization at the OS level, as well as many optimizations for applications, like for Oracle RAC, with the introduction of the lock manager inside Solaris Kernel. Last but not least, he introduced Xsigo Datacenter Fabric for highly simplified networks and storage virtualization for your Cloud Infrastructure. Hoping you will get ready to jump on the next wave, we are here to help...

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  • Social Targeting: This One's Just for You

    - by Mike Stiles
    Think of social targeting in terms of the archery competition we just saw in the Olympics. If someone loaded up 5 arrows and shot them straight up into the air all at once, hoping some would land near the target, the world would have united in laughter. But sadly for hysterical YouTube video viewing, that’s not what happened. The archers sought to maximize every arrow by zeroing in on the spot that would bring them the most points. Marketers have always sought to do the same. But they can only work with the tools that are available. A firm grasp of the desired target does little good if the ad products aren’t there to deliver that target. On the social side, both Facebook and Twitter have taken steps to enhance targeting for marketers. And why not? As the demand to monetize only goes up, they’re quite motivated to leverage and deliver their incredible user bases in ways that make economic sense for advertisers. You could target keywords on Twitter with promoted accounts, and get promoted tweets into search. They would surface for your followers and some users that Twitter thought were like them. Now you can go beyond keywords and target Twitter users based on 350 interests in 25 categories. How does a user wind up in one of these categories? Twitter looks at that user’s tweets, they look at whom they follow, and they run data through some sort of Twitter secret sauce. The result is, you have a much clearer shot at Twitter users who are most likely to welcome and be responsive to your tweets. And beyond the 350 interests, you can also create custom segments that find users who resemble followers of whatever Twitter handle you give it. That means you can now use boring tweets to sell like a madman, right? Not quite. This ad product is still quality-based, meaning if you’re not putting out tweets that lead to interest and thus, engagement, that tweet will earn a low quality score and wind up costing you more under Twitter’s auction system to maintain. That means, as the old knight in “Indiana Jones and the Last Crusade” cautions, “choose wisely” when targeting based on these interests and categories to make sure your interests truly do line up with theirs. On the Facebook side, they’re rolling out ad targeting that uses email addresses, phone numbers, game and app developers’ user ID’s, and eventually addresses for you bigger brands. Why? Because you marketers asked for it. Here you were with this amazing customer list but no way to reach those same customers should they be on Facebook. Now you can find and communicate with customers you gathered outside of social, and use Facebook to do it. Fair to say such users are a sensible target and will be responsive to your message since they’ve already bought something from you. And no you’re not giving your customer info to Facebook. They’ll use something called “hashing” to make sure you don’t see Facebook user data (beyond email, phone number, address, or user ID), and Facebook can’t see your customer data. The end result, social becomes far more workable and more valuable to marketers when it delivers on the promise that made it so exciting in the first place. That promise is the ability to move past casting wide nets to the masses and toward concentrating marketing dollars efficiently on the targets most likely to yield results.

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  • Social Network News Feed Database & Design

    - by pws5068
    I'm designing a News Feed system using PHP/MySQL similar to facebook's. I have asked a similar question before but now I've changed the design and I'm looking for feedback. Example Notifications: User_A commented on User_B's new album. "Hey man nice picture!" User_B added a new Photo to [his/her] profile. [show photo thumbnail] Initially, I implemented this using excessive columns for Obj1:Type1 | Obj2:Type2 | etc.. Now the design is set up using a couple special keywords, and actor/receiver relationships. My database is designed for efficiency - using a table of messages joined on a table containing userid,actionid,receiverid,receiverObjectTypeID, Here's a condensed version of what it will look like once joined: News_ID | User_ID | Message | Timestamp 2643 A %a commented on %o's new %r. SomeTimestamp 2644 B %a added a new %r to [his/her] profile. SomeTimestamp %a = the User_ID of the person doing the action %r = the receiving object %o = the owner of the receiving object (for example the owner of the album) (NULL if %r is a user) Questions: Is this a smart (efficient/scalable) way to move forward? How can I show messages like: "User_B added 4 new photos to his profile."?

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  • How to model a social news feed on Google App Engine

    - by PEZ
    We want to implement a "News feed" where a user can see messages broadcasted by her friends, sorted with newest message first. But the feed should reflect changes in her friends list. (If she adds new friends, messages from those should be included in the feed, and if she removes friends their messages should not be included.) If we use the pubsub-test example and attach a recipient list to each message this means a lot of manipulation of the message recipients lists when users connect and disconnect friends. We first modeled publish-subscribe "fan out" using conventional RDBMS thinking. It seemed to work at first, but then, since the IN operator works the way it does, we quickly realized we couldn't continue on that path. We found Brett Slatkin's presentation from last years Google I/O and we have now watched it a few times but it isn't clear to us how to do it with "dynamic" recipient lists. What we need are some hints on how to "think" when modeling this.

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  • is there some PHP social crm, plugins, or frameworks?

    - by garcon1986
    Hello, What i need to do: I'm trying to realize social networking graph for companies, employees in CRM. They could have many complex relationships. A company can have its network like inverstors, partners, competitors and customers etc. I want to realize a dynamic social networking graph for it. And it has to be implemented by php. Right now, i know SugarCRM and vTigerCRM are php open source CRMs. And SugarCRM provides some social functions. And there are a lot of other CRMs, while i'm not sure if they are realized by php, such as: ACT!, Microsoft Dynamics, Oracle Siebel Social CRM, Salesforce, BatchBlue, Buzzient etc. Do you know any other php CRMs, especially php social CRMs? Thanks

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  • Open source social network

    - by user72185
    I looked through the existing questions of this kind but didn't find what I was looking for so here goes. I need an open source framework where people can... Create user accounts Invite friends Have a friends list Write messages to each other (some kind of inbox system) Create posts on a standard message forum On top of this I will create some kind of game where users interact, so it must be posibble to extend the framework with new database tables and functionality. The platform is Windows, but other than that I'm willing to try pretty much anything. Thanks for suggestions!

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  • Emit Knowledge - social network for knowledge sharing

    - by hajan
    Emit Knowledge, as the words refer - it's a social network for emitting / sharing knowledge from users by users. Those who can benefit the most out of this network is perhaps all of YOU who have something to share with others and contribute to the knowledge world. I've been closely communicating with the core team of this very, very interesting, brand new social network (with specific purpose!) about the concept, idea and the vision they have for their product and I can say with a lot of confidence that this network has real potential to become something from which we will all benefit. I won't speak much about that and would prefer to give you link and try it yourself - http://www.emitknowledge.com Mainly, through the past few months I've been testing this network and it is getting improved all the time. The user experience is great, you can easily find out what you need and it follows some known patterns that are common for all social networks. They have some real good ideas and plans that are already under development for the next updates of their product. You can do micro blogging or you can do regular normal blogging… it’s up to you, and the way it works, it is seamless. Here is a short Question and Answers (QA) interview I made with the lead of the team, Marijan Nikolovski: 1. Can you please explain us briefly, what is Emit Knowledge? Emit Knowledge is a brand new knowledge based social network, delivering quality content from users to users. We believe that people’s knowledge, experience and professional thoughts compose quality content, worth sharing among millions around the world. Therefore, we created the platform that matches people’s need to share and gain knowledge in the most suitable and comfortable way. Easy to work with, Emit Knowledge lets you to smoothly craft and emit knowledge around the globe. 2. How 'old' is Emit Knowledge? In hamster’s years we are almost five years old start-up :). Just kidding. We’ve released our public beta about three months ago. Our official release date is 27 of June 2012. 3. How did you come up with this idea? Everything started from a simple idea to solve a complex problem. We’ve seen that the social web has become polluted with data and is on the right track to lose its base principles – socialization and common cause. That was our start point. We’ve gathered the team, drew some sketches and started to mind map the idea. After several idea refactoring’s Emit Knowledge was born. 4. Is there any competition out there in the market? Currently we don't have any competitors that share the same cause. What makes our platform different is the ideology that our product promotes and the functionalities that our platform offers for easy socialization based on interests and knowledge sharing. 5. What are the main technologies used to build Emit Knowledge? Emit Knowledge was built on a heterogeneous pallet of technologies. Currently, we have four of separation: UI – Built on ASP.NET MVC3 and Knockout.js; Messaging infrastructure – Build on top of RabbitMQ; Background services – Our in-house solution for job distribution, orchestration and processing; Data storage – Build on top of MongoDB; What are the main reasons you've chosen ASP.NET MVC? Since all of our team members are .NET engineers, the decision was very natural. ASP.NET MVC is the only Microsoft web stack that sticks to the HTTP behavioral standards. It is easy to work with, have a tiny learning curve and everyone who is familiar with the HTTP will understand its architecture and convention without any difficulties. 6. What are the main reasons for choosing ASP.NET MVC? Since all of our team members are .NET engineers, the decision was very natural. ASP.NET MVC is the only Microsoft web stack that sticks to the HTTP behavioral standards. It is easy to work with, have a tiny learning curve and everyone who is familiar with the HTTP will understand its architecture and convention without any difficulties. 7. Did you use some of the latest Microsoft technologies? If yes, which ones? Yes, we like to rock the cutting edge tech house. Currently we are using Microsoft’s latest technologies like ASP.NET MVC, Web API (work in progress) and the best for the last; we are utilizing Windows Azure IaaS to the bone. 8. Can you please tell us shortly, what would be the benefit of regular bloggers in other blogging platforms to join Emit Knowledge? Well, unless you are some of the smoking ace gurus whose blogs are followed by a large number of users, our platform offers knowledge based segregated community equipped with tools that will enable both current and future users to expand their relations and to self-promote in the community based on their activity and knowledge sharing. 10. I see you are working very intensively and there is already integration with some third-party services to make the process of sharing and emitting knowledge easier, which services did you integrate until now and what do you plan do to next? We have “reemit” functionality for internal sharing and we also support external services like: Twitter; LinkedIn; Facebook; For the regular bloggers we have an extra cream, Windows Live Writer support for easy blog posts emitting. 11. What should we expect next? Currently, we are working on a new fancy community feature. This means that we are going to support user groups to be formed. So for all existing communities and user groups out there, wait us a little bit, we are coming for rescue :). One of the top next features they are developing is the Community Feature. It means, if you have your own User Group, Community Group or any other Group on which you and your users are mostly blogging or sharing (emitting) knowledge in various ways, Emit Knowledge as a platform will help you have everything you need to promote your group, make new followers and host all the necessary stuff that you have had need of. I would invite you to try the network and start sharing knowledge in a way that will help you gather new followers and spread your knowledge faster, easier and in a more efficient way! Let’s Emit Knowledge!

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  • Social Network Updates: While You Were Busy Marketing 2

    - by Mike Stiles
    Since social moves at the speed of data, it’s already time for another update, as we did back in April, on the changes the various social networks have made or gone through while you were busy marketing. Facebook There’s a lot of talk Facebook’s developing a mobile product to act like Flipboard and surface news, from both users and media outlets. The biggest news was Facebook/Instagram’s introduction of 15-second videos, enhanced with with filters, to take some of Vine’s candy. You can also delete parts of videos and rerecord them, and there’s image stabilization. Facebook’s ad revenue is coming along just fine, thank you very much. 35% quarter-to-quarter growth in Q2. And it looks like new formats like Mobile App Install Ads and Unpublished Page Posts are adding to the mix. If you don’t already, you’ll soon see a little camera in comment boxes letting you insert photos right into the comments you make. The drive toward “more visual” continues. The other big news is Facebook’s adoption of our Twitter friend, the hashtag. Adding # sets apart the post topic so it can be easily found or discovered. It’s also being added to Google Plus, Tumblr, and Pinterest. Twitter Want to send someone a promoted tweet when they’re in range of your store? That could be happening by the end of this year. Some users have been seeing automatic in-stream previews of images on Twitter.com. Right now it’s images in your own tweets, but we can assume all tweets are next. Get your followers organized! Twitter raised the limit on the number of lists you can create from 20 to 1,000. They also raised the number of accounts you can have in a list from 500 to 5,000. Twitter started notifying you when someone favorites a tweet you’re mentioned in or re-tweets a tweet you re-tweeted. Anyway, it’s the first time Twitter’s notified you about indirect interactions like that. Who’s afraid of Instagram? A study shows 6-second Vine videos are being posted to Twitter at the rate of 9/second, up from 5/second 2 months ago. Vine has over 13 million users and branded Vines are 4x more likely to be shared than video ads. Google Plus Now featuring a 3-column redesigned stream, and images that take up a whole column. And photo filters Auto Highlight and Auto Awesome work to turn your photos into a real show. Google Hangouts is the workhorse for all Google messaging now, it’s not just an online chat with 9 people anymore. Google Plus Dashboard improves the connection between your company’s Google Plus business page and your Google Plus Local. Updates go out across all Google properties and you can do your managing from the dashboard. With Google Plus’ authorship system, you can build “Author Rank” based on what you write and put on the web. If your stuff is +1’ed and shared a lot, you’re the real deal and there are search result benefits. LinkedIn "Who's Viewed Your Updates" shows you what you’ve shared recently, who saw it and what they did about it in real-time. “Influencers” is, well, influential. Traffic to all LI news products has gone up 8x since it was introduced. LinkedIn is quickly figuring out how to get users to stick around awhile. You and your brand can post images and documents in status updates now. In fact, that whole “document posting” thing is making some analysts wonder if LinkedIn will drift on over to the Dropboxes and YouSendIts of the world. C’mon, admit it. Your favorite part of LinkedIn is being able to see who’s viewed your profile. Now you’ve got even more info and can see what/who you have in common. Premium users get even deeper insights about how people are finding them. If you’re a big fan of security, you’ll love that LinkedIn started offering two-factor authentication (2FA). It’s optional, but step 2 is a one-time code texted to your registered mobile. Pinterest A study showed pins have a looong shelf life compared to other social net posts. “Clicks kept coming for 30 days and beyond.” Most pins are timeless, and the infinite scroll causes people to see older pins. Is it a keeper? Pinterest jumped 82% to 54 million users in the past year. It’s valued at $2.5 billion and is one of the biggest sources of referral traffic there is. That said, CEO Ben Silbermann adds, "Right now, we don't make money." A new search feature stops you from having to endlessly scroll through your own pins looking for that waterfall picture you posted. Simply select “just my pins” in the search bar. New "Rich Pins" lets brands add info like price and availability to pins that can be updated daily via a data feed from your merchant site. Not so fast, you have to apply to Pinterest for it first. Like other social nets, Pinterest does not allow sexual content, nudity, or even partial nudity. However…some art contains nudity, and Pinterest wants to allow art. What constitutes “art” will be judged by…what we have to assume are Pinterest employees who love their job. @mikestilesPhoto: stock.xchng, Tim Marmon

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  • Enterprise 2.0 Conference: Building Social Business

    - by kellsey.ruppel
    The way we work is changing rapidly, offering an enormous competitive advantage to those who embrace the new tools that enable contextual, agile and simplified information exchange and collaboration to distributed workforces and networks of partners and customers. As many of you are aware, Enterprise 2.0 is the term for the technologies and business practices that liberate the workforce from the constraints of legacy communication and productivity tools like email. It provides business managers with access to the right information at the right time through a web of inter-connected applications, services and devices. Enterprise 2.0 makes accessible the collective intelligence of many, translating to a huge competitive advantage in the form of increased innovation, productivity and agility. The Enterprise 2.0 Conference takes a strategic perspective, emphasizing the bigger picture implications of the technology and the exploration of what is at stake for organizations trying to change not only tools, but also culture and process. Beyond discussion of the "why", there will also be in-depth opportunities for learning the "how" that will help you bring Enterprise 2.0 to your business.You won't want to miss this opportunity to learn and hear from leading experts in the fields of technology for business, collaboration, culture change and collective intelligence. Oracle is a proud Gold sponsor of the Enterprise 2.0 Conference, taking place this week in Boston. Come and learn about Oracle at the following panel sessions and Market Leaders Theater Sessions. Tuesday, June 19, 2012 at 1:30 p.m. Market Theater Presentation Into the Activity Stream, and Beyond! Introducing Oracle Social Network Oracle Speaker: Christian Finn, Senior Director of Evangelism, Oracle WebCenter Tuesday, June 19, 2012 at 2:30 p.m.  Panel Session Innovation versus Integration Oracle Panel Speaker: Christian Finn, Senior Director of Evangelism, Oracle WebCenter Wednesday, June 20, 2012 at 1:30 p.m. Business Leadership Roundtable Oracle Panel Speaker: Christian Finn, Senior Director of Evangelism, Oracle WebCenter Wednesday, June 20, 2012 at 3:00 p.m. Market Theater Presentation Into the Activity Stream, and Beyond! Introducing Oracle Social Network Oracle Speaker: Christian Finn, Senior Director of Evangelism, Oracle WebCenter Thursday, June 21, 2012 at 8:30 a.m. Panel Session Collecting and Processing Big Data: Architecting Systems that Scale Oracle Panel Speaker: Ashok Joshi, Senior Director, Berkeley DB Development Thursday, June 21, 2012 at 11:00 a.m. Panel Session The Future of Big Data: What's Next Oracle Panel Speaker: Ashok Joshi, Senior Director, Berkeley DB Development Be sure to stop by and visit Oracle booth #501, to see live demonstrations of Oracle Social Network and Oracle WebCenter!

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  • Learning advanced java skills

    - by moe
    I've been programming in java for a while and I really like the language, I've mostly just done game programming, but I want to get a feel for some of the more commonly used api's and frameworks and just get a generally more well-rounded grasp of the language and the common libraries in the current job market. From what I found things like spring, hibernate, and GWT are pretty in demand right now. I looked at some tutorials online and they weren't hard to follow but I really felt like I had no context for what I was learning - I had no idea how any of it would be use in a real work environment. I know nothing can rival the benefit I'd get from actual work experience but that's not an option for me right now, I need another way to learn these technologies in a way where I'll at least feel comfortable working with them and know what I'm doing beyond just understanding what code does what. I checked out a few books but they were all really old(like pre-2006, am I right to assume those books would be kind of out of date today?) or required experience with libraries that I didn't have and can't get. I hate getting stuck looking for the best resource to learn something instead of spending my time actually learning. All I really want is someone to point me to a resource(website or ebook) that is aimed at already experienced java developers and will not only teach me some interesting useful java technology(anything that is useful, I dont know much outside of graphics libraries and game related things so I was thinking some database or web programming api's) but also give me a good perspective of it and leave me feeling confident that I could actually use what I learned on a practical application. If my post makes you think I'm not yet experienced to be learning these things, which I doubted earlier today but am now starting to question, then what do you think is the next step for me? I just want to get better at java. Thanks everyone

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  • Use Your Chart-Drawing Skills to Win a Free Chrome Cr-48 Notebook

    - by ETC
    Today Google announced that they are partnering with a number of Chrome web application developers to distribute a number of their Chrome OS Notebooks to lucky fans. That’s when we noticed something interesting that can greatly increase your odds of getting one. Unlike Box, MOG, and Zoho, who are doing random giveaways, the LucidChart giveaway is based on a contest of skill – they are picking the best drawings using their flowchart tool and giving away Chrome Notebooks to the winners. So all you have to do is create one of the most interesting drawings / charts, and you will get your hands on one. We’ve also confirmed this with the fine people at LucidChart, who told us “any user who spends a bit of time and effort to do something creative has a good shot at winning one.” How great is the Chrome Cr-48 Notebook? What’s it all about? We wouldn’t know, since Google hasn’t given us here at How-To Geek an opportunity to use one, despite our attempts. It’s sad, since we’re huge fans of the Chrome browser, that we can’t share our Chrome notebook experiences with hundreds of thousands of daily subscribers and millions of monthly visitors. Hint. Hint. Win a Chrome Cr-48 notebook from LucidChart [LucidChart] Latest Features How-To Geek ETC How To Create Your Own Custom ASCII Art from Any Image How To Process Camera Raw Without Paying for Adobe Photoshop How Do You Block Annoying Text Message (SMS) Spam? How to Use and Master the Notoriously Difficult Pen Tool in Photoshop HTG Explains: What Are the Differences Between All Those Audio Formats? How To Use Layer Masks and Vector Masks to Remove Complex Backgrounds in Photoshop Bring Summer Back to Your Desktop with the LandscapeTheme for Chrome and Iron The Prospector – Home Dash Extension Creates a Whole New Browsing Experience in Firefox KinEmote Links Kinect to Windows Why Nobody Reads Web Site Privacy Policies [Infographic] Asian Temple in the Snow Wallpaper 10 Weird Gaming Records from the Guinness Book

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  • Microsoft intègre Office à Facebook : une des nouveautés de ses Futur Social Experience Labs pour mi

    Microsoft intègre Office à Facebook Une des nouveautés de son Futur Social Experience Labs En ce moment se tient à San Francisco le salon du Web 2.0. A cette occasion, une représentante de Microsoft en a profité pour présenter deux nouveaux produits issus du Futur Social Experience Labs (alias le FUSE) de la société. La première réalisation du FUSE avait été l'intégration des Tweets dans les résultats de Bing. Cette foic-ci, le laboratoire de R&D propose un site (Docs.com) qui permet d'intégrer des documents de Microsoft Office dans Facebook. Plus précisément de permettre aux contacts Facebook d'accéder aux documents sur le modèle de la pièce joint...

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