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  • The Business case for Big Data

    - by jasonw
    The Business Case for Big Data Part 1 What's the Big Deal Okay, so a new buzz word is emerging. It's gone beyond just a buzzword now, and I think it is going to change the landscape of retail, financial services, healthcare....everything. Let me spend a moment to talk about what i'm going to talk about. Massive amounts of data are being collected every second, more than ever imaginable, and the size of this data is more than can be practically managed by today’s current strategies and technologies. There is a revolution at hand centering on this groundswell of data and it will change how we execute our businesses through greater efficiencies, new revenue discovery and even enable innovation. It is the revolution of Big Data. This is more than just a new buzzword is being tossed around technology circles.This blog series for Big Data will explain this new wave of technology and provide a roadmap for businesses to take advantage of this growing trend. Cases for Big Data There is a growing list of use cases for big data. We naturally think of Marketing as the low hanging fruit. Many projects look to analyze twitter feeds to find new ways to do marketing. I think of a great example from a TED speech that I recently saw on data visualization from Facebook from my masters studies at University of Virginia. We can see when the most likely time for breaks-ups occurs by looking at status changes and updates on users Walls. This is the intersection of Big Data, Analytics and traditional structured data. Ted Video Marketers can use this to sell more stuff. I really like the following piece on looking at twitter feeds to measure mood. The following company was bought by a hedge fund. They could predict how the S&P was going to do within three days at an 85% accuracy. Link to the article Here we see a convergence of predictive analytics and Big Data. So, we'll look at a lot of these business cases and start talking about what this means for the business. It's more than just finding ways to use Hadoop + NoSql and we'll talk about that too. How do I start in Big Data? That's what is coming next post.

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  • Google I/O 2010: Google TV Keynote - Introducing Google TV

    Google I/O 2010: Google TV Keynote - Introducing Google TV Due to licensing and permissions issues, we are unable to show the full Google TV demonstration from the Day 2 keynote at Google I/O. Until we are able to get these permissions, please check out these clips. For Google I/O session videos, presentations, developer interviews and more, go to: code.google.com/io From: GoogleDevelopers Views: 30 1 ratings Time: 06:55 More in Science & Technology

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  • Tellago is still hiring….

    - by gsusx
    Tellago 's SOA practice is rapidly growing and we are still hiring. In that sense, we are looking to for Connected Systems (WCF, BizTalk, WF) experts who are passionate about building game changing solutions with the latest Microsoft technologies. You will be working alongside technology gurus like DonXml , Pablo Cibraro or Dwight Goins . If you are interested and not afraid of working with a bunch of crazy people ;)please drop me a line at jesus dot rodriguez at tellago dot com. Hope to hear from...(read more)

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  • Google I/O 2010: Google TV Keynote - Android Apps On Google TV

    Google I/O 2010: Google TV Keynote - Android Apps On Google TV Due to licensing and permissions issues, we are unable to show the full Google TV demonstration from the Day 2 keynote at Google I/O. Until we are able to get these permissions, please check out these clips. For Google I/O session videos, presentations, developer interviews and more, go to: code.google.com/io From: GoogleDevelopers Views: 8 0 ratings Time: 03:18 More in Science & Technology

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  • Google Chrome Extensions: Launch Event (part 5)

    Google Chrome Extensions: Launch Event (part 5) Video Footage from the Google Chrome Extensions launch event on 12/09/09. Xmarks, ebay and Google Translate present their experience developing an extension for Google Chrome. From: GoogleDevelopers Views: 3037 18 ratings Time: 10:30 More in Science & Technology

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  • Creating an ASP.NET Database using MS SQL 2008 in Visual Web Developer 2008

    This article illustrates how to create a database in ASP.NET. We ll be using Microsoft SQL Server 2 8 and developing it in Visual Web Developer Express 2 8. Given the importance of databases to most websites nowadays you should find this information useful when building just about any website based on Microsoft technology.... Email Marketing Software No Mthly Fees - Powerful email marketing software that installs on your server.

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  • What is PubSubHubbub?

    What is PubSubHubbub? An overview of pubsubhubbub, a simple, open, web-hook-based pubsub protocol & open source reference implementation. Brett Slatkin and Brad Fitzpatrick demonstrate what pubsubhubbub is and how it works. For more information, visit pubsubhubbub.googlecode.com From: GoogleDevelopers Views: 23753 112 ratings Time: 03:20 More in Science & Technology

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  • The Importance of a Security Assessment - by Michael Terra, Oracle

    - by Darin Pendergraft
    Today's Blog was written by Michael Terra, who was the Subject Matter Expert for the recently announced Oracle Online Security Assessment. You can take the Online Assessment here: Take the Online Assessment Over the past decade, IT Security has become a recognized and respected Business discipline.  Several factors have contributed to IT Security becoming a core business and organizational enabler including, but not limited to, increased external threats and increased regulatory pressure. Security is also viewed as a key enabler for strategic corporate activities such as mergers and acquisitions.Now, the challenge for senior security professionals is to develop an ongoing dialogue within their organizations about the importance of information security and how it can impact their organization's strategic objectives/mission. The importance of conducting regular “Security Assessments” across the IT and physical infrastructure has become increasingly important. Security standards and frameworks, such as the international standard ISO 27001, are increasingly being adopted by organizations and their business partners as proof of their security posture and “Security Assessments” are a great way to ensure a continued alignment to these frameworks.Oracle offers a number of different security assessment covering a broad range of technologies. Some of these are short engagements conducted for free with our strategic customers and partners. Others are longer term paid engagements delivered by Oracle Consulting Services or one of our partners. The goal of a security assessment, (also known as a security audit or security review), is to ensure that necessary security controls are integrated into the design and implementation of a project, application or technology.  A properly completed security assessment should provide documentation outlining any security gaps that exist in an infrastructure and the associated risks for those gaps. With that knowledge, an organization can choose to either mitigate, transfer, avoid or accept the risk. One example of an Oracle offering is a Security Readiness Assessment:The Oracle Security Readiness Assessment is a practical security architecture review focused on aligning an organization’s enterprise security architecture to their business principals and strategic objectives. The service will establish a multi-phase security architecture roadmap focused on supporting new and existing business initiatives.Offering OverviewThe Security Readiness Assessment will: Define an organization’s current security posture and provide a roadmap to a desired future state architecture by mapping  security solutions to business goals Incorporate commonly accepted security architecture concepts to streamline an organization’s security vision from strategy to implementation Define the people, process and technology implications of the desired future state architecture The objective is to deliver cohesive, best practice security architectures spanning multiple domains that are unique and specific to the context of your organization. Offering DetailsThe Oracle Security Readiness Assessment is a multi-stage process with a dedicated Oracle Security team supporting your organization.  During the course of this free engagement, the team will focus on the following: Review your current business operating model and supporting IT security structures and processes Partner with your organization to establish a future state security architecture leveraging Oracle’s reference architectures, capability maps, and best practices Provide guidance and recommendations on governance practices for the rollout and adoption of your future state security architecture Create an initial business case for the adoption of the future state security architecture If you are interested in finding out more, ask your Sales Consultant or Account Manager for details.

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  • The broken Promise of the Mobile Web

    - by Rick Strahl
    High end mobile devices have been with us now for almost 7 years and they have utterly transformed the way we access information. Mobile phones and smartphones that have access to the Internet and host smart applications are in the hands of a large percentage of the population of the world. In many places even very remote, cell phones and even smart phones are a common sight. I’ll never forget when I was in India in 2011 I was up in the Southern Indian mountains riding an elephant out of a tiny local village, with an elephant herder in front riding atop of the elephant in front of us. He was dressed in traditional garb with the loin wrap and head cloth/turban as did quite a few of the locals in this small out of the way and not so touristy village. So we’re slowly trundling along in the forest and he’s lazily using his stick to guide the elephant and… 10 minutes in he pulls out his cell phone from his sash and starts texting. In the middle of texting a huge pig jumps out from the side of the trail and he takes a picture running across our path in the jungle! So yeah, mobile technology is very pervasive and it’s reached into even very buried and unexpected parts of this world. Apps are still King Apps currently rule the roost when it comes to mobile devices and the applications that run on them. If there’s something that you need on your mobile device your first step usually is to look for an app, not use your browser. But native app development remains a pain in the butt, with the requirement to have to support 2 or 3 completely separate platforms. There are solutions that try to bridge that gap. Xamarin is on a tear at the moment, providing their cross-device toolkit to build applications using C#. While Xamarin tools are impressive – and also *very* expensive – they only address part of the development madness that is app development. There are still specific device integration isssues, dealing with the different developer programs, security and certificate setups and all that other noise that surrounds app development. There’s also PhoneGap/Cordova which provides a hybrid solution that involves creating local HTML/CSS/JavaScript based applications, and then packaging them to run in a specialized App container that can run on most mobile device platforms using a WebView interface. This allows for using of HTML technology, but it also still requires all the set up, configuration of APIs, security keys and certification and submission and deployment process just like native applications – you actually lose many of the benefits that  Web based apps bring. The big selling point of Cordova is that you get to use HTML have the ability to build your UI once for all platforms and run across all of them – but the rest of the app process remains in place. Apps can be a big pain to create and manage especially when we are talking about specialized or vertical business applications that aren’t geared at the mainstream market and that don’t fit the ‘store’ model. If you’re building a small intra department application you don’t want to deal with multiple device platforms and certification etc. for various public or corporate app stores. That model is simply not a good fit both from the development and deployment perspective. Even for commercial, big ticket apps, HTML as a UI platform offers many advantages over native, from write-once run-anywhere, to remote maintenance, single point of management and failure to having full control over the application as opposed to have the app store overloads censor you. In a lot of ways Web based HTML/CSS/JavaScript applications have so much potential for building better solutions based on existing Web technologies for the very same reasons a lot of content years ago moved off the desktop to the Web. To me the Web as a mobile platform makes perfect sense, but the reality of today’s Mobile Web unfortunately looks a little different… Where’s the Love for the Mobile Web? Yet here we are in the middle of 2014, nearly 7 years after the first iPhone was released and brought the promise of rich interactive information at your fingertips, and yet we still don’t really have a solid mobile Web platform. I know what you’re thinking: “But we have lots of HTML/JavaScript/CSS features that allows us to build nice mobile interfaces”. I agree to a point – it’s actually quite possible to build nice looking, rich and capable Web UI today. We have media queries to deal with varied display sizes, CSS transforms for smooth animations and transitions, tons of CSS improvements in CSS 3 that facilitate rich layout, a host of APIs geared towards mobile device features and lately even a number of JavaScript framework choices that facilitate development of multi-screen apps in a consistent manner. Personally I’ve been working a lot with AngularJs and heavily modified Bootstrap themes to build mobile first UIs and that’s been working very well to provide highly usable and attractive UI for typical mobile business applications. From the pure UI perspective things actually look very good. Not just about the UI But it’s not just about the UI - it’s also about integration with the mobile device. When it comes to putting all those pieces together into what amounts to a consolidated platform to build mobile Web applications, I think we still have a ways to go… there are a lot of missing pieces to make it all work together and integrate with the device more smoothly, and more importantly to make it work uniformly across the majority of devices. I think there are a number of reasons for this. Slow Standards Adoption HTML standards implementations and ratification has been dreadfully slow, and browser vendors all seem to pick and choose different pieces of the technology they implement. The end result is that we have a capable UI platform that’s missing some of the infrastructure pieces to make it whole on mobile devices. There’s lots of potential but what is lacking that final 10% to build truly compelling mobile applications that can compete favorably with native applications. Some of it is the fragmentation of browsers and the slow evolution of the mobile specific HTML APIs. A host of mobile standards exist but many of the standards are in the early review stage and they have been there stuck for long periods of time and seem to move at a glacial pace. Browser vendors seem even slower to implement them, and for good reason – non-ratified standards mean that implementations may change and vendor implementations tend to be experimental and  likely have to be changed later. Neither Vendors or developers are not keen on changing standards. This is the typical chicken and egg scenario, but without some forward momentum from some party we end up stuck in the mud. It seems that either the standards bodies or the vendors need to carry the torch forward and that doesn’t seem to be happening quickly enough. Mobile Device Integration just isn’t good enough Current standards are not far reaching enough to address a number of the use case scenarios necessary for many mobile applications. While not every application needs to have access to all mobile device features, almost every mobile application could benefit from some integration with other parts of the mobile device platform. Integration with GPS, phone, media, messaging, notifications, linking and contacts system are benefits that are unique to mobile applications and could be widely used, but are mostly (with the exception of GPS) inaccessible for Web based applications today. Unfortunately trying to do most of this today only with a mobile Web browser is a losing battle. Aside from PhoneGap/Cordova’s app centric model with its own custom API accessing mobile device features and the token exception of the GeoLocation API, most device integration features are not widely supported by the current crop of mobile browsers. For example there’s no usable messaging API that allows access to SMS or contacts from HTML. Even obvious components like the Media Capture API are only implemented partially by mobile devices. There are alternatives and workarounds for some of these interfaces by using browser specific code, but that’s might ugly and something that I thought we were trying to leave behind with newer browser standards. But it’s not quite working out that way. It’s utterly perplexing to me that mobile standards like Media Capture and Streams, Media Gallery Access, Responsive Images, Messaging API, Contacts Manager API have only minimal or no traction at all today. Keep in mind we’ve had mobile browsers for nearly 7 years now, and yet we still have to think about how to get access to an image from the image gallery or the camera on some devices? Heck Windows Phone IE Mobile just gained the ability to upload images recently in the Windows 8.1 Update – that’s feature that HTML has had for 20 years! These are simple concepts and common problems that should have been solved a long time ago. It’s extremely frustrating to see build 90% of a mobile Web app with relative ease and then hit a brick wall for the remaining 10%, which often can be show stoppers. The remaining 10% have to do with platform integration, browser differences and working around the limitations that browsers and ‘pinned’ applications impose on HTML applications. The maddening part is that these limitations seem arbitrary as they could easily work on all mobile platforms. For example, SMS has a URL Moniker interface that sort of works on Android, works badly with iOS (only works if the address is already in the contact list) and not at all on Windows Phone. There’s no reason this shouldn’t work universally using the same interface – after all all phones have supported SMS since before the year 2000! But, it doesn’t have to be this way Change can happen very quickly. Take the GeoLocation API for example. Geolocation has taken off at the very beginning of the mobile device era and today it works well, provides the necessary security (a big concern for many mobile APIs), and is supported by just about all major mobile and even desktop browsers today. It handles security concerns via prompts to avoid unwanted access which is a model that would work for most other device APIs in a similar fashion. One time approval and occasional re-approval if code changes or caches expire. Simple and only slightly intrusive. It all works well, even though GeoLocation actually has some physical limitations, such as representing the current location when no GPS device is present. Yet this is a solved problem, where other APIs that are conceptually much simpler to implement have failed to gain any traction at all. Technically none of these APIs should be a problem to implement, but it appears that the momentum is just not there. Inadequate Web Application Linking and Activation Another important piece of the puzzle missing is the integration of HTML based Web applications. Today HTML based applications are not first class citizens on mobile operating systems. When talking about HTML based content there’s a big difference between content and applications. Content is great for search engine discovery and plain browser usage. Content is usually accessed intermittently and permanent linking is not so critical for this type of content.  But applications have different needs. Applications need to be started up quickly and must be easily switchable to support a multi-tasking user workflow. Therefore, it’s pretty crucial that mobile Web apps are integrated into the underlying mobile OS and work with the standard task management features. Unfortunately this integration is not as smooth as it should be. It starts with actually trying to find mobile Web applications, to ‘installing’ them onto a phone in an easily accessible manner in a prominent position. The experience of discovering a Mobile Web ‘App’ and making it sticky is by no means as easy or satisfying. Today the way you’d go about this is: Open the browser Search for a Web Site in the browser with your search engine of choice Hope that you find the right site Hope that you actually find a site that works for your mobile device Click on the link and run the app in a fully chrome’d browser instance (read tiny surface area) Pin the app to the home screen (with all the limitations outline above) Hope you pointed at the right URL when you pinned Even for you and me as developers, there are a few steps in there that are painful and annoying, but think about the average user. First figuring out how to search for a specific site or URL? And then pinning the app and hopefully from the right location? You’ve probably lost more than half of your audience at that point. This experience sucks. For developers too this process is painful since app developers can’t control the shortcut creation directly. This problem often gets solved by crazy coding schemes, with annoying pop-ups that try to get people to create shortcuts via fancy animations that are both annoying and add overhead to each and every application that implements this sort of thing differently. And that’s not the end of it - getting the link onto the home screen with an application icon varies quite a bit between browsers. Apple’s non-standard meta tags are prominent and they work with iOS and Android (only more recent versions), but not on Windows Phone. Windows Phone instead requires you to create an actual screen or rather a partial screen be captured for a shortcut in the tile manager. Who had that brilliant idea I wonder? Surprisingly Chrome on recent Android versions seems to actually get it right – icons use pngs, pinning is easy and pinned applications properly behave like standalone apps and retain the browser’s active page state and content. Each of the platforms has a different way to specify icons (WP doesn’t allow you to use an icon image at all), and the most widely used interface in use today is a bunch of Apple specific meta tags that other browsers choose to support. The question is: Why is there no standard implementation for installing shortcuts across mobile platforms using an official format rather than a proprietary one? Then there’s iOS and the crazy way it treats home screen linked URLs using a crazy hybrid format that is neither as capable as a Web app running in Safari nor a WebView hosted application. Moving off the Web ‘app’ link when switching to another app actually causes the browser and preview it to ‘blank out’ the Web application in the Task View (see screenshot on the right). Then, when the ‘app’ is reactivated it ends up completely restarting the browser with the original link. This is crazy behavior that you can’t easily work around. In some situations you might be able to store the application state and restore it using LocalStorage, but for many scenarios that involve complex data sources (like say Google Maps) that’s not a possibility. The only reason for this screwed up behavior I can think of is that it is deliberate to make Web apps a pain in the butt to use and forcing users trough the App Store/PhoneGap/Cordova route. App linking and management is a very basic problem – something that we essentially have solved in every desktop browser – yet on mobile devices where it arguably matters a lot more to have easy access to web content we have to jump through hoops to have even a remotely decent linking/activation experience across browsers. Where’s the Money? It’s not surprising that device home screen integration and Mobile Web support in general is in such dismal shape – the mobile OS vendors benefit financially from App store sales and have little to gain from Web based applications that bypass the App store and the cash cow that it presents. On top of that, platform specific vendor lock-in of both end users and developers who have invested in hardware, apps and consumables is something that mobile platform vendors actually aspire to. Web based interfaces that are cross-platform are the anti-thesis of that and so again it’s no surprise that the mobile Web is on a struggling path. But – that may be changing. More and more we’re seeing operations shifting to services that are subscription based or otherwise collect money for usage, and that may drive more progress into the Web direction in the end . Nothing like the almighty dollar to drive innovation forward. Do we need a Mobile Web App Store? As much as I dislike moderated experiences in today’s massive App Stores, they do at least provide one single place to look for apps for your device. I think we could really use some sort of registry, that could provide something akin to an app store for mobile Web apps, to make it easier to actually find mobile applications. This could take the form of a specialized search engine, or maybe a more formal store/registry like structure. Something like apt-get/chocolatey for Web apps. It could be curated and provide at least some feedback and reviews that might help with the integrity of applications. Coupled to that could be a native application on each platform that would allow searching and browsing of the registry and then also handle installation in the form of providing the home screen linking, plus maybe an initial security configuration that determines what features are allowed access to for the app. I’m not holding my breath. In order for this sort of thing to take off and gain widespread appeal, a lot of coordination would be required. And in order to get enough traction it would have to come from a well known entity – a mobile Web app store from a no name source is unlikely to gain high enough usage numbers to make a difference. In a way this would eliminate some of the freedom of the Web, but of course this would also be an optional search path in addition to the standard open Web search mechanisms to find and access content today. Security Security is a big deal, and one of the perceived reasons why so many IT professionals appear to be willing to go back to the walled garden of deployed apps is that Apps are perceived as safe due to the official review and curation of the App stores. Curated stores are supposed to protect you from malware, illegal and misleading content. It doesn’t always work out that way and all the major vendors have had issues with security and the review process at some time or another. Security is critical, but I also think that Web applications in general pose less of a security threat than native applications, by nature of the sandboxed browser and JavaScript environments. Web applications run externally completely and in the HTML and JavaScript sandboxes, with only a very few controlled APIs allowing access to device specific features. And as discussed earlier – security for any device interaction can be granted the same for mobile applications through a Web browser, as they can for native applications either via explicit policies loaded from the Web, or via prompting as GeoLocation does today. Security is important, but it’s certainly solvable problem for Web applications even those that need to access device hardware. Security shouldn’t be a reason for Web apps to be an equal player in mobile applications. Apps are winning, but haven’t we been here before? So now we’re finding ourselves back in an era of installed app, rather than Web based and managed apps. Only it’s even worse today than with Desktop applications, in that the apps are going through a gatekeeper that charges a toll and censors what you can and can’t do in your apps. Frankly it’s a mystery to me why anybody would buy into this model and why it’s lasted this long when we’ve already been through this process. It’s crazy… It’s really a shame that this regression is happening. We have the technology to make mobile Web apps much more prominent, but yet we’re basically held back by what seems little more than bureaucracy, partisan bickering and self interest of the major parties involved. Back in the day of the desktop it was Internet Explorer’s 98+%  market shareholding back the Web from improvements for many years – now it’s the combined mobile OS market in control of the mobile browsers. If mobile Web apps were allowed to be treated the same as native apps with simple ways to install and run them consistently and persistently, that would go a long way to making mobile applications much more usable and seriously viable alternatives to native apps. But as it is mobile apps have a severe disadvantage in placement and operation. There are a few bright spots in all of this. Mozilla’s FireFoxOs is embracing the Web for it’s mobile OS by essentially building every app out of HTML and JavaScript based content. It supports both packaged and certified package modes (that can be put into the app store), and Open Web apps that are loaded and run completely off the Web and can also cache locally for offline operation using a manifest. Open Web apps are treated as full class citizens in FireFoxOS and run using the same mechanism as installed apps. Unfortunately FireFoxOs is getting a slow start with minimal device support and specifically targeting the low end market. We can hope that this approach will change and catch on with other vendors, but that’s also an uphill battle given the conflict of interest with platform lock in that it represents. Recent versions of Android also seem to be working reasonably well with mobile application integration onto the desktop and activation out of the box. Although it still uses the Apple meta tags to find icons and behavior settings, everything at least works as you would expect – icons to the desktop on pinning, WebView based full screen activation, and reliable application persistence as the browser/app is treated like a real application. Hopefully iOS will at some point provide this same level of rudimentary Web app support. What’s also interesting to me is that Microsoft hasn’t picked up on the obvious need for a solid Web App platform. Being a distant third in the mobile OS war, Microsoft certainly has nothing to lose and everything to gain by using fresh ideas and expanding into areas that the other major vendors are neglecting. But instead Microsoft is trying to beat the market leaders at their own game, fighting on their adversary’s terms instead of taking a new tack. Providing a kick ass mobile Web platform that takes the lead on some of the proposed mobile APIs would be something positive that Microsoft could do to improve its miserable position in the mobile device market. Where are we at with Mobile Web? It sure sounds like I’m really down on the Mobile Web, right? I’ve built a number of mobile apps in the last year and while overall result and response has been very positive to what we were able to accomplish in terms of UI, getting that final 10% that required device integration dialed was an absolute nightmare on every single one of them. Big compromises had to be made and some features were left out or had to be modified for some devices. In two cases we opted to go the Cordova route in order to get the integration we needed, along with the extra pain involved in that process. Unless you’re not integrating with device features and you don’t care deeply about a smooth integration with the mobile desktop, mobile Web development is fraught with frustration. So, yes I’m frustrated! But it’s not for lack of wanting the mobile Web to succeed. I am still a firm believer that we will eventually arrive a much more functional mobile Web platform that allows access to the most common device features in a sensible way. It wouldn't be difficult for device platform vendors to make Web based applications first class citizens on mobile devices. But unfortunately it looks like it will still be some time before this happens. So, what’s your experience building mobile Web apps? Are you finding similar issues? Just giving up on raw Web applications and building PhoneGap apps instead? Completely skipping the Web and going native? Leave a comment for discussion. Resources Rick Strahl on DotNet Rocks talking about Mobile Web© Rick Strahl, West Wind Technologies, 2005-2014Posted in HTML5  Mobile   Tweet !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs"); (function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })();

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  • Thursday Community Keynote: "By the Community, For the Community"

    - by Janice J. Heiss
    Sharat Chander, JavaOne Community Chairperson, began Thursday's Community Keynote. As part of the morning’s theme of "By the Community, For the Community," Chander noted that 60% of the material at the 2012 JavaOne conference was presented by Java Community members. "So next year, when the call for papers starts, put-in your submissions," he urged.From there, Gary Frost, Principal Member of Technical Staff, AMD, expanded upon Sunday's Strategy Keynote exploration of Project Sumatra, an OpenJDK project targeted at bringing Java to heterogeneous computing platforms (which combine the CPU and the parallel processor of the GPU into a single piece of silicon). Sumatra entails enhancing the JVM to make maximum use of these advanced platforms. Within this development space, AMD created the Aparapi API, which converts Java bytecode into OpenCL for execution on such GPU devices. The Aparapi API was open sourced in September 2011.Whether it was zooming-in on a Mandelbrot set, "the game of life," or a swarm of 10,000 Dukes in a space-bound gravitational dance, Frost's demos, using an Aparapi/OpenCL implementation, produced stunningly faster display results. He indicated that the Java 9 timeframe is where they see Project Sumatra coming to ultimate fruition, employing the Lamdas of Java 8.Returning to the theme of the keynote, Donald Smith, Director, Java Product Management, Oracle, explored a mind map graphic demonstrating the importance of Community in terms of fostering innovation. "It's the sharing and mixing of culture, the diversity, and the rapid prototyping," he said. Within this topic, Smith, brought up a panel of representatives from Cloudera, Eclipse, Eucalyptus, Perrone Robotics, and Twitter--ideal manifestations of community and innovation in the world of Java.Marten Mickos, CEO, Eucalyptus Systems, explored his company's open source cloud software platform, written in Java, and used by gaming companies, technology companies, media companies, and more. Chris Aniszczyk, Operations Engineering,Twitter, noted the importance of the JVM in terms of their multiple-language development environment. Mike Olson, CEO, Cloudera, described his company's Apache Hadoop-based software, support, and training. Mike Milinkovich, Executive Director, Eclipse Foundation, noted that they have about 270 tools projects at Eclipse, with 267 of them written in Java. Milinkovich added that Eclipse will even be going into space in 2013, as part of the control software on various experiments aboard the International Space Station. Lastly, Paul Perrone, CEO, Perrone Robotics, detailed his company's robotics and automation software platform built 100% on Java, including Java SE and Java ME--"on rat, to cat, to elephant-sized systems." Milinkovic noted that communities are by nature so good at innovation because of their very openness--"The more open you make your innovation process, the more ideas are challenged, and the more developers are focused on justifying their choices all the way through the process."From there, Georges Saab, VP Development Java SE OpenJDK, continued the topic of innovation and helping the Java Community to "Make the Future Java." Martijn Verburg, representing the London Java Community (winner of a Duke's Choice Award 2012 for their activity in OpenJDK and JCP), soon joined Saab onstage. Verburg detailed the LJC's "Adopt a JSR" program--"to get day-to-day developers more involved in the innovation that's happening around them."  From its London launching pad, the innovative program has spread to Brazil, Morocco, Latvia, India, and more.Other active participants in the program joined Verburg onstage--Ben Evans, London Java Community; James Gough, Stackthread; Bruno Souza, SOUJava; Richard Warburton, jClarity; and Cecelia Borg, Oracle--OpenJDK Onboarding. Together, the group explored the goals and tasks inherent in the Adopt a JSR program--from organizing hack days (testing prototype implementations), to managing mailing lists and forums, to triaging issues, to evangelism—all with the goal of fostering greater community/developer involvement, but equally importantly, building better open standards. “Come join us, and make your ecosystem better!" urged Verburg.Paul Perrone returned to profile the latest in his company's robotics work around Java--including the AARDBOTS family of smaller robotic vehicles, running the Perrone MAX platform on top of the Java JVM. Perrone took his "Rumbles" four-wheeled robot out for a spin onstage--a roaming, ARM-based security-bot vehicle, complete with IR, ultrasonic, and "cliff" sensors (the latter, for the raised stage at JavaOne). As an ultimate window into the future of robotics, Perrone displayed a "head-set" controller--a sensor directed at the forehead to monitor brainwaves, for the someday-implementation of brain-to-robot control.Then, just when it seemed this might be the end of the day's futuristic offerings, a mystery voice from offstage pronounced "I've got some toys"--proving to be guest-visitor James Gosling, there to explore his cutting-edge work with Liquid Robotics. While most think of robots as something with wheels or arms or lasers, Gosling explained, the Liquid Robotics vehicle is an entirely new and innovative ocean-going 'bot. Looking like a floating surfboard, with an attached set of underwater wings, the autonomous devices roam the oceans using only the energy of ocean waves to propel them, and a single actuated rudder to steer. "We have to accomplish all guidance just by wiggling the rudder," Gosling said. The devices offer applications from self-installing weather buoy, to pollution monitoring station, to marine mammal monitoring device, to climate change data gathering, to even ocean life genomic sampling. The early versions of the vehicle used C code on very tiny industrial micro controllers, where they had to "count the bytes one at a time."  But the latest generation vehicles, which just hit the water a week or so ago, employ an ARM processor running Linux and the ARM version of JDK 7. Gosling explained that vehicle communication from remote locations is achieved via the Iridium satellite network. But because of the costs of this communication path, the data must be sent in very small bursts--using SBD short burst data. "It costs $1/kb, so that rules everything in the software design,” said Gosling. “If you were trying to stream a Netflix video over this, it would cost a million dollars a movie. …We don't have a 'big data' problem," he quipped. There are currently about 150 Liquid Robotics vehicles out traversing the oceans. Gosling demonstrated real time satellite tracking of several vehicles currently at sea, noting that Java is actually particularly good at AI applications--due to the language having garbage collection, which facilitates complex data structures. To close-out his time onstage, Gosling of course participated in the ceremonial Java tee-shirt toss out to the audience…In parting, Chander passed the JavaOne Community Chairperson baton to Stephen Chin, Java Technology Evangelist, Oracle. Onstage in full motorcycle gear, Chin noted that he'll soon be touring Europe by motorcycle, meeting Java Community Members and streaming live via UStream--the ultimate manifestation of community and technology!  He also reminded attendees of the upcoming JavaOne Latin America 2012, São Paulo, Brazil (December 4-6, 2012), and stated that the CFP (call for papers) at the conference has been extended for one more week. "Remember, December is summer in Brazil!" Chin said.

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  • ASP.NET MVC Case Studies

    - by shiju
     The below are the some of the case studies of ASP.NET MVC Jwaala - Online Banking Solution Benefits after ASP.NET MVC Replaces Ruby on Rails, Linux http://www.microsoft.com/casestudies/Case_Study_Detail.aspx?casestudyid=4000006675 Stack Overflow - Developers See Faster Web Coding, Better Performance with Model-View-Controller http://www.microsoft.com/casestudies/Case_Study_Detail.aspx?casestudyid=4000006676 Kelley Blue Book - Pioneer Provider of Vehicle-Pricing Information Uses Technology to Expand Reach http://www.microsoft.com/casestudies/Case_Study_Detail.aspx?casestudyid=4000006272 

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  • Google Chrome Extensions: Launch Event (part 6)

    Google Chrome Extensions: Launch Event (part 6) Video Footage from the Google Chrome Extensions launch event on 12/09/09. Nick Baum, product manager for Google Chrome's extension system presents the gallery approval process, gives tips to extensions developers on how to make their extension successful and discusses the team's short term plans. From: GoogleDevelopers Views: 5659 17 ratings Time: 08:42 More in Science & Technology

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  • links for 2010-03-25

    - by Bob Rhubart
    Andy Mulholland: Grasping the single point that is powering a lot of the change "What has changed, and is changing our environment is a reversal of the technology model from a focus on data and the ‘pushing’ of this structured data towards users, to a ‘pull’ model based on users’ abilities to find unstructured data using search." -- Andy Mulholland (tags: enterprisearchitecture cloud) Pat Shepherd: SOA Checklist Is SOA the answer for your particular problem? Pat Shepherd's checklist might help you make the right call. (tags: otn oracle enterprisearchitecture soa)

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  • Unstructured Data - The future of Data Administration

    Some have claimed that there is a problem with the way data is currently managed using the relational paradigm do to the rise of unstructured data in modern business. PCMag.com defines unstructured data as data that does not reside in a fixed location. They further explain that unstructured data refers to data in a free text form that is not bound to any specific structure. With the rise of unstructured data in the form of emails, spread sheets, images and documents the critics have a right to argue that the relational paradigm is not as effective as the object oriented data paradigm in managing this type of data. The relational paradigm relies heavily on structure and relationships in and between items of data. This type of paradigm works best in a relation database management system like Microsoft SQL, MySQL, and Oracle because data is forced to conform to a structure in the form of tables and relations can be derived from the existence of one or more tables. These critics also claim that database administrators have not kept up with reality because their primary focus in regards to data administration deals with structured data and the relational paradigm. The relational paradigm was developed in the 1970’s as a way to improve data management when compared to standard flat files. Little has changed since then, and modern database administrators need to know more than just how to handle structured data. That is why critics claim that today’s data professionals do not have the proper skills in order to store and maintain data for modern systems when compared to the skills of system designers, programmers , software engineers, and data designers  due to the industry trend of object oriented design and development. I think that they are wrong. I do not disagree that the industry is moving toward an object oriented approach to development with the potential to use more of an object oriented approach to data.   However, I think that it is business itself that is limiting database administrators from changing how data is stored because of the potential costs, and impact that might occur by altering any part of stored data. Furthermore, database administrators like all technology workers constantly are trying to improve their technical skills in order to excel in their job, so I think that accusing data professional is not just when the root cause of the lack of innovation is controlled by business, and it is business that will suffer for their inability to keep up with technology. One way for database professionals to better prepare for the future of database management is start working with data in the form of objects and so that they can extract data from the objects so that the stored information within objects can be used in relation to the data stored in a using the relational paradigm. Furthermore, I think the use of pattern matching will increase with the increased use of unstructured data because object can be selected, filtered and altered based on the existence of a pattern found within an object.

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  • SQL Server Driver for PHP 2.0 CTP adds PHP's PDO style data access for SQL Server

    - by The Official Microsoft IIS Site
    Today at DrupalCon SF 2010, we are reaching an important milestone by releasing a Community Technology Preview (CTP) of the new SQL Server Driver for PHP 2.0 , which includes support for PHP Data Objects (PDO). Alongside our efforts, the Commerce Guys , a company providing ecommerce solutions with Drupal, is also presenting a beta version of Drupal 7 running on SQL Server using this new PDO Application Programming Interfaces (API) in the SQL Server Driver for PHP 2.0. Providing a PDO driver in SQL...(read more)

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  • Renewed as MVP

    - by Sahil Malik
    Ad:: SharePoint 2007 Training in .NET 3.5 technologies (more information). It is with great humbleness and honor that I accept Microsoft’s MVP award for 2010. This will be my .. I forget how many years, as an MVP. So suffice to say, I was a lot younger when I first got the MVP award, but also the excitement never dies. Don’t get me wrong, I’m still young, foolish and weird :). (and good looking, might I add) I’d like to share a few things with you on what I have learnt being a part of this very prestigious program that I am so unworthy of. Never aim to be an MVP. Let it be a consequence of what you already are. Always be down to earth, just because you’re an MVP doesn’t mean you’re better than anyone else. The biggest reward of the MVP program, yes much bigger than the free top notch MSDN subscription, is the amazing interaction you will have with other fellow MVPs, and incredibly smart people in the community in general. Get involved in the community, for your own sake! You will learn so much from your peers, it is a very very rewarding experience. Learn, Learn and Learn! Never under estimate the power of knowledge. Both technical and otherwise. I thank each one of you for all the attention you have given me over the past many years. And a very special thanks to my MVP lead, Melissa Travers, and my previous MVP lead Rafael Munoz (who isn’t with Microsoft anymore, but I am sure is kicking butt wherever he is). We are truly entering a very very exciting time in the technology space. Both Google and Apple are challenging Microsoft, forcing Microsoft to innovate at a pace like never before. Microsoft is coming out with an incredible amount of good, new and exciting stuff. Windows Mobile 7, Azure, .NET 4.0, Silverlight 4.0, IE9, and of course SharePoint 2010. The level of innovation in the tech industry is simply unprecedented. A truly exciting time for anyone who lives, breathes, sleeps and dreams of technology even when awake! (Like me!) As you know, I’ve been working on my SP2010 book lately. I’m happy to also inform that the book is DONE. WOOHOO!! :). So this means, I’ll have more time to blog, and cause more trouble in general. Once again! THANK YOU! Comment on the article ....

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  • BI Publisher at Collaborate 2010

    - by mike.donohue
    Noelle and I are heading to Collaborate 2010 next week. There are over two dozen sessions on BI Publisher including a Hands On Lab (see below). Very excited to see what our customers and partners will be presenting and how they are using BI Publisher to get better reports and reduce costs. My only regret is that many sessions are scheduled at the same time so I won't get to see all of them. Noelle and I will be presenting the following: Monday, April 19 2:30 pm - 3:30 pm Introduction to Oracle Business Intelligence Publisher Session: 227 Location: Reef F By: Mike 2:30 pm - 3:30 pm The Reporting Platform for Applications: Oracle Business Intelligence Publisher Session: 73170 Location: South Seas Ballroom J By: Noelle 3:45 pm - 4:45 pm Oracle Business Intelligence Publisher Hands On Lab (1) Session: 217 Location: Palm D By: Noelle and Mike Tuesday, April 20 8:00 am - 9:00 am Oracle Business Intelligence Publisher Best Practices Session: 218 Location: Palm D By: Noelle and Mike We will also be at the BI Technology demo pod in the exhibt hall so please stop by and say hello. All BI Publisher related Sessions Sunday, April 18 2:00 pm - 2:50 pm Customizing your Invoices in a Flash! 3:00 pm - 3:50 pm BI Publisher SIG Meeting - Part 1 4:00 pm - 4:50 pm BI Publisher SIG Meeting - Part 2 Monday, April 19 8:00 am - 9:00 am XML Publisher and FSG for Beginners 2:30 pm - 3:30 pm Introduction to Oracle Business Intelligence Publisher 2:30 pm - 3:30 pm The Reporting Platform for Applications: Oracle Business Intelligence Publisher 2:30 pm - 3:30 pm Bay Ballroom A What it Takes to Make Your Business Intelligence Implementation a Success 2:30 pm - 3:30 pm XML Publisher-More Than Just Form Letters 3:45 pm - 4:45 pm JD Edwards EnterpriseOne Reporting and Batch Discussions presented by Technology SIG 3:45 pm - 4:45 pm Hands On Lab: Oracle Business Intelligence Publisher (1) Tuesday, April 20 8:00 am - 9:00 am Oracle Business Intelligence Publisher Best Practices 8:00 am - 9:00 am Creating XML Publisher Documents with PeopleCode 10:30 am - 11:30 am Moving to BI Publisher, Now What? Automated Fax and Email from Oracle EBS 2:00 pm - 3:00 pm Smart Reporting in Oracle Financials Release 12.1 2:00 pm - 3:00 pm Custom Check Printing Framework using XML Publisher 2:00 pm - 3:00 pm BI Publisher and Oracle BI for JD Edwards Wednesday, April 21 8:00 am - 9:00 am XML Publisher Tips for PeopleTools 10:30 am - 11:30 am JD Edwards World - Technical Upgrade Considerations 10:30 am - 11:30 am Data Visualization Best Practices: Know how to design and improve your BI & EPM reports, dashboards, and queries 10:30 am - 11:30 am Oracle BIEE End-to-End 1:00 pm - 2:00 pm Empower JD Edwards Users with Oracle BI Publisher for Ad Hoc Reporting 1:00 pm - 2:00 pm BIP and JD Edwards World - Good Stuff! 2:15 pm - 3:15 pm Proven Strategies for Increasing ROI with PeopleSoft HCM 4:00 pm - 5:00 pm Using Oracle BI Delivers to Send Reports to JD Edwards Users Thursday, April 22 9:45 am - 10:45 am PeopleSoft Recruiting Enhancements You Can Use 9:45 am - 10:45 am Reducing Cost with Oracle's BI Publisher Note (1) the Hands On Lab was not showing in the joint scheduler as of this posting but, it is definitely ON.

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  • 10 Useful CSS Tips And Tutorials

    - by Jyoti
    CSS is a technology that web designers use everyday, but yet it is something that most struggle with as well. Whether it’s keeping stylesheets for large sites manageable or creating image effects that are cross browser compatible, there are plenty of things to cause frustration. This article is an attempt to provide you with a [...]

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  • SOA’s People Problem by Bob Rhubart

    - by JuergenKress
    Are reluctant passengers slowing down your SOA train? Based on my conversations with various experts in service-oriented architecture (SOA), the consensus is that SOA tools and technology have achieved a high level of maturity. Some even use the term industrialization to describe the current state of SOA. Given that scenario, one might assume that SOA has been wildly successful for every organization that has adopted its principles. Obviously SOA could not have achieved its current level of maturity and industrialization without having reached a tipping point in the volume of success stories to drive continued adoption. But some organizations continue to struggle with SOA. The problem, according to some experts, has little to do with tools or technologies. “One of the greatest challenges to implementing SOA has nothing to do with the intrinsic complexity behind a SOA technology platform,” says Oracle ACE Luis Augusto Weir, senior Oracle solution director at HCL AXON. “The real difficulty lies in dealing with people and processes from different parts of the business and aligning them to deliver enterprisewide solutions.” What can an organization do to meet that challenge? “Staff the right people,” says Weir. “For example, the role of a SOA architect should be as much about integrating people as it is about integrating systems. Dealing with people from different departments, backgrounds, and agendas is a huge challenge. The SOA architect role requires someone that not only has a sound architectural and technological background but also has charisma and human skills, and can communicate equally well to the business and technical teams.” The SOA architect’s communication skills are instrumental in establishing service orientation as the guiding principle across the organization. “A consistent architecture comprising both business services and IT services can comprehensively redefine the role of IT at the process level,” says Danilo Schmiedel, solution architect at Opitz Consulting. That helps to shift the focus from siloes to services and get SOA on track. To that end, Oracle ACE Director Lonneke Dikmans, a managing partner at Vennster, stresses the importance of replacing individual, uncoordinated projects with a focused program that promotes communication, cooperation, and service reuse. “Having support among lead developers and architects helps, as does having sponsors that see the business case and understand the strategic value,” she says. Read the complete article here. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Facebook Wiki Technorati Tags: Bob Rhubard,OTN,Lonneke Dikmans,SOA Community,Oracle SOA,Oracle BPM,Community,OPN,Jürgen Kress

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  • Introducing AutoVue Document Print Service

    - by celine.beck
    We recently announced the availability of our new AutoVue Document Print Service products. For more information, please read the article entitled Print Any Document Type with AutoVue Document Print Services that was posted on our blog. The AutoVue Document Print Service products help address a trivial, yet very common challenge: printing and batch printing documents. The AutoVue Document Print Service is a Web-Services based interface, which allows developers to complement their print server solutions by leveraging AutoVue's printing capabilities within broader enterprise applications like Asset Lifecycle Management, Product Lifecycle Management, Enterprise Content Management solutions, etc. This means that you can leverage the AutoVue Document Print Service products as part of your printing solution to automate the printing of virtually any document type required in any business process. Clients that consume AutoVue's Document Print Service can be written in any language (for example Java or .NET) as long as they understand Web Services Description Language (WSDL) and communicate using Simple Object Access Protocol (SOAP). The print solution consists of three main components, as described in the diagram below: a print server (not included in the AutoVue Document Print Service offering) that will interact with your application to identify the files that need to be printed, the printer to send each file, as well as the print options needed for each file (paper size, page orientation, etc), and collate the print job requests. The print server will also take care of calling the AutoVue Document Print Service to perform the actual printing. The AutoVue Document Print Services send files to a printer for printing. The AutoVue Document Print Service products leverage AutoVue's format- and platform agnostic technology to let you print/batch virtually any type of files, without requiring the authoring application installed on your machine. and Printers As shown above, you can trigger printing from your application either programmatically through automated business processes or manually through human interaction. If documents that need to be printed from your application are stored inside a content repository/Document Management System (DMS) such as Oracle Universal Content Management System (UCM), then the Print Server will need to identify the list of documents and pass the ID of each document to the AutoVue DPS to print. In this case, AutoVue DPS leverages the AutoVue VueLink integration (note: AutoVue VueLink integrations are pre-packaged AutoVue integrations with most common enterprise systems. Check our Website for more information on the subject) to fetch documents out of the document management system for printing. In lieu of the AutoVue VueLink integration, you can also leverage the AutoVue Integration Software Development Kit (iSDK) to build your own connector. If the documents you need to print from your application are not stored in a content management system, the Print Server will need to ensure that files are made available to the AutoVue Document Print Service. The Print Server could for example fetch the files out of your application or an extension to the application could be developed to fetch the files and make them available to the AutoVue DPS. More information on methods to pass on file information to the AutoVue Document Print Service products can be found in the AutoVue Document Print Service Overview documentation available on the Oracle Technology Network. Related article: Any Document Type with AutoVue Document Print Services

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  • Google Chrome Extensions: Launch Event (part 4)

    Google Chrome Extensions: Launch Event (part 4) Video Footage from the Google Chrome Extensions launch event on 12/09/09. Aaron Boodman and Erik Kay, technical leads for the Google Chrome extensions team discuss the UI surfaces of Google Chrome extensions and the team's content not chrome philosophy. They also highlight the smooth, frictionless install and uninstall process for Google Chrome's extensions system and present the team's initiatives in the space of security and performance. From: GoogleDevelopers Views: 2963 12 ratings Time: 15:44 More in Science & Technology

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  • WWDC and Tech Ed: A Tale of Two DevCons

    - by andrewbrust
    Next week marks the first full week of June.  Summer will feel in full swing and it will be a pretty big season for technology.  In seeming acknowledgement of that very fact, both Apple and Microsoft will be holding large developers conferences starting Monday.  Apple will hold its annual Worldwide Developers Conference (WWDC) in lovely San Francisco and Microsoft will hold its Tech Ed conference in muggy, oil-laden yet soulful New Orleans.  A brief survey of each show reveals much about the differences in each company’s offerings, strategy, and approach to customers and partners. In the interest of full disclosure, I must explain that I will be speaking at Microsoft’s Tech Ed show, and have done so, on and off, since 2003.  I have never been to an Apple conference and, as readers of this blog may know, I acquired my first ever Apple product 2 months ago when I bought an iPad on the day of that product’s launch.  I think I have keen insights into Microsoft’s conference.  My ability to comment on Apple’s event ranges somewhere between backseat driver and naive observer.  Just so you know. Although both shows cater to their respective company’s developers, there are a number of differences in the events’ purposes and content approaches.  First off, let’s consider each show as a news and PR vehicle.  WWDC will feature Steve Jobs’ keynote address and most likely will be where Apple officially reveals details of its 4th-generation iPhone. Jobs will likely also provide deep background information on the corresponding iPhone OS release.  These presumed announcements will make the show a magnet for the tech press and tech blogger elite.  Apple’s customers will be interested too, especially since the iPhone OS release will likely be made available to owners of existing iPhone, iPod Touch and iPad devices. Tech Ed, on the other hand, may not be especially newsworthy at all.  The keynote address will be given by Bob Muglia, who is President of the company’s Server and Tools Division, and he’ll likely be reviewing things more than previewing them. That’s because the company has, in the last 6-8 months, already released new versions of a majority of its products, including Windows, Office, SharePoint, SQL Server, Exchange, its Azure cloud platform, its .NET software development layer, its Silverlight Rich Internet Application (RIA) technology and its Visual Studio developer suite.  Redmond’s product pipeline has functioned more like a firehose of late, and the company has a ton of work to do to get developers up to speed on everything that’s new. I know I keep saying “developers,” but in Tech Ed’s case, that’s not really accurate.  In North America, Tech Ed caters to both developers and IT pros (i.e. technologists who work with physical IT infrastructure, as well as security and administration of the server software that runs on it).  This pairing has, since its inception, struck some as anomalous and others, including many exhibitors, as very smart. Certainly, it means Tech Ed ends up being a confab for virtually all professionals in Microsoft’s ecosystem.  And this year, Microsoft’s Business Intelligence (BI) conference will be co-located with Tech Ed, further enhancing that fusion effect. Clearly then, Microsoft’s show will focus on education, as its name assures us.  Apple’s will serve as both a press event and an opportunity to get its own App Store developer channel synced up with its newest technology advances.  For example, we already know that iPhone OS 4.0 will provide for a limited multitasking capability; that will only work well if people know how to code to it in a capable way.  Apple also told us its iAd advertising platform will be part of the new OS, and Steve Jobs insists that’s to provide a revenue opportunity for developers.  This too, then, needs to be explicated and soaked up buy the faithful. A look at each show’s breakout session lineup provides some interesting takeaways.  WWDC will have very few Mac-specific sessions on offer, and virtually no sessions that at are IT- or “Enterprise-“ related.  It’s all about the phone, music players and tablets.  However, WWDC will have plenty of low-level, hardcore tech coverage of such things as Advanced Memory Analysis and Creating Secure Applications, as well as lots of rich media-related content like Core Animation and Game Design and Development.  Beyond Apple’s proprietary platform, WWDC will also feature an array of sessions on HTML 5 and other Web standards.  In all, WWDC offers over 100 technical sessions and hands-on labs. What about Tech Ed’s editorial content?  Like the target audience, it really runs the gamut.  The show has 21 tracks (versus WWDC’s 5) and more than 745 “learning opportunities” which include breakout sessions, demo stations, hands-on labs and BIrds of a Feather discussion sessions.  Topics range from Architecture talks like Patterns of Parallel Programming to cloud computing talks like Building High Capacity Compute Applications with Windows Azure to IT-focused topics like Virtualization of Microsoft SharePoint 2010 Farm Architecture.  I also count 19 sessions on Windows Phone 7.  Unfortunately, with regard to Web standards and HTML 5, only a few sessions are offered, all of them specific to Internet Explorer. All-in-all, Apple’s show looks more exciting and “sexier” than Tech Ed. Microsoft’s show seems a lot more enterprise-focused than WWDC. This is, of course, well in sync with each company’s approach and products.  Microsoft’s content is much wider ranging and bests WWDC in sheer volume of sessions and labs.  I suppose some might argue that less is more; others that Apple’s consumer-focused offerings simply don’t provide for the same depth of coverage to a business audience.  Microsoft has a serious focus on the cloud and  a paucity of coverage on client-side Web standards; Apple has virtually no cloud offering at all.  Again, this reflects each tech titan’s go-to-market strategy. My own take is that employees of each company should attend the other’s event.  The amount of mutual exclusivity in content may make sense in terms of corporate philosophy, but the reality is that each company could stand to diversify into the other’s territory, at least somewhat. My own talk at Tech Ed will focus on competitive analysis around Microsoft’s BI products.  Apple does not today figure into that analysis. Maybe one day it will.

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