Online Media Daily: Oracle Takes Social Marketing Seriously
- by Kathryn Perry
In the article published on Nov 12, 2012 and titled "Oracle Integrates
Social Marketing Into Enterprise To Gain Marketing Revs," Online Media
Daily explores Oracle's approach to social marketing. The publication
says that Oracle is focused on showing marketers how to integrate social
data into corporate business processes and how to "socialize" the
corporate world.The article goes on to state:"Enterprise
software companies like Oracle, SAP, IBM, Salesforce and Microsoft have
been slowly building up an expertise in social marketing to integrate
the data into traditional enterprise resource planning, and customer
relationship management tools into social marketing tools.
Enterprise
software companies like
Oracle, SAP, IBM, Salesforce and Microsoft have been slowly building up
an expertise in social marketing to integrate the data into traditional
enterprise resource planning, and customer relationship
management tools into social marketing tools. Read more: http://www.mediapost.com/publications/article/187096/oracle-integrates-social-marketing-into-enterprise.html#ixzz2CPMZ1w3DMeg
Bear, VP of cloud social platform at Oracle, sees the integration with
ERP systems as a differentiator for the company. Oracle Social
Relationship Management launched last month. It integrates social data
into traditional enterprise applications like Oracle Fusion Marketing,
Oracle Fusion Sales Catalog, Oracle ATG Web Commerce and Oracle ERP."The
post goes on to quote a Forrester analyst stating the
following:""There's room for any process-driven application to run more
efficiently, especially if they're socially enabled," said Rob
Koplowitz, VP and principal analyst at Forrester Research. "It takes the
human part of the process not generally captured today to provide
better access to content, information and collective actions."Koplowitz
said several acquisitions support Oracle's long-term vision: to layer
social on top of other enterprise apps, like its ERP platform."With
many great acquisitions under our belt and organically grown social
tools, the market recognizes that Oracle is poised to seize the moment
in socially enabled business apps.Continue reading the full article here.
