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• BI&EPM in Focus April 2012

  - by Mike.Hallett(at)Oracle-BI&EPM

  General News Oracle OpenWorld call for papers now open, now through April 9 (link) Oracle Announces Availability of Oracle Exalytics In-Memory Machine (link) Oracle EPM and BI Support Newsletter Current Edition - Volume 3 : March 2012 (link) Customers Asiana Airlines Improves Passenger Management with Near-Real-Time Reservation and Ticketing Information  Centraal Boekhuis Delivers Faster with Oracle BI 11g Essatto Software Speeds Data Aggregation Tenfold; Integrates BI, Performance Management, and Data Warehousing for Midsize Businesses Grupo WTorre Supports Management's Decision-Making with OBIEE, Ensuring Uniform, Reliable, and Consistent Data Indian Overseas Bank Cuts Planning Schedule by 45 Worker Days per Year, Assesses Market Risk Instantly with Business Intelligence System Kentucky Community and Technical College System Enables Data-Driven Decision-Making Using Integrated System with Management Dashboards National Australia Bank Achieves 200% ROI, Improves Data Quality and Reporting Integrity with Oracle Hyperion DRM R.L. Polk & Co. Enhances Business Intelligence Capabilities, Optimizes System Performance with Extreme Analytics Machine Test ResCare, Inc. Transforms Reporting to Improve Healthcare Service Performance with Oracle Business Analytics  Rochester City School District Uses OBIEE to Track Student Achievement, Identify Areas for Improvement, Accelerate Reporting  Société Générale Standardizes, Accelerates, and Improves Budget Planning Accuracy across Global Enterprise The State Accounting Office of Georgia Integrates Financial Information, Shortens Financial Closings and Streamlines Reporting across 175 Organizations   Events 4-day Oracle Real-Time Decisions Hands-on Technical Workshop for Partners (PTS, Free) May 14-17, 2012: Colombes, Paris, France Nordic events : “Latest Release of Oracle Hyperion EPM and BI Suites Helps Organizations Plan through Uncertainty, Improve Decision-Making and Meet Regulatory Requirements” (April 17, Sweden | April 18, Norway | April 19, Denmark | April 24, Finland) Webcast Replay from Balaji Yelamanchili and Paul Rodwick: “Analytics Without Limits - The Latest on Oracle Exalytics In-Memory Machine and Oracle Business Intelligence”  (link)  Wednesday, April 04, 2012: Business Analytics launch webcast: Invite your customers to register (link) Big Data Online Forum now available on Demand (link)  Enterprise Performance Management Webcast Replay: Accurate Forecasting within the Business Planning Cycle (link) Oracle Hyperion Profitability and Cost Management (HPCM) Master Support Note (link) Business  Intelligence Whitepaper: Driving Innovation Through Analytics (link) Gartner: CIOs Identify BI as the No. 1 Technology Priority for 2012 (link) Webcast Replay: Exalytics in Action: Airlines, US Census and Federal Spending Demo Applications  (link) NEWLY RELEASED Walk-in Video for Exalytics - Use This to Start Customer/Partner Meetings! (link) IDC Insight Paper: “Oracle's All-Out Assault on the Big Data Market: Offering Hadoop, R, Cubes, and Scalable IMDB in Familiar Packages” (link) System Requirements and Supported Platforms for Oracle Business Intelligence Suite Enterprise Edition 11gR1 Certification Matrix now published to include OBIEE 11.1.1.6.0 (link) Maintenance Release Guide (List of Bugs Fixed) for Oracle Business Intelligence Enterprise Edition (OBIEE) 11.1.1.6.0  (link) OBIEE 11.1.1.6: Is OBIEE 11.1.1.6 Certified With OBI Apps 7.9.6.3?  (link) Information Center: Troubleshooting Oracle Business Intelligence Applications (support login req'd)  (link)      

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• ArchBeat Link-o-Rama for 2012-06-06

  - by Bob Rhubart

  Creating an Oracle Endeca Information Discovery 2.3 Application Part 3 : Creating the User Interface | Mark Rittman Oracle ACE Director Mark Rittman continues his article series. WebLogic Advisor WebCasts on-demand A series of videos by WebLogic experts, available to those with access to support.oracle.com. Integrating OBIEE 11g into Weblogic’s SAML SSO | Andre Correa A-Team blogger Andre Correa illustrates a transient federation scenario. InfoQ: Cloud 2017: Cloud Architectures in 5 Years Andrew Phillips, Mark Holdsworth, Martijn Verburg, Patrick Debois, and Richard Davies review the evolution of cloud computing so far and look five years into the future. Call for Nominations: Oracle Fusion Middleware Innovation Awards 2012 - Win a free pass to #OOW12 These awards honor customers for their cutting-edge solutions using Oracle Fusion Middleware. Either a customer, their partner, or an Oracle representative can submit the nomination form on behalf of the customer. Submission deadline: July 17. Winners receive a free pass to Oracle OpenWorld 2012 in San Francisco. SOA Analysis within the Department of Defense Architecture Framework (DoDAF) 2.0 – Part II | Dawit Lessanu The conclusion of Lessanu's two-part series for Service Technology Magazine. Driving from Business Architecture to Business Process Services | Hariharan V. Ganesarethinam "The perfect mixture of EA, SOA and BPM make enterprise IT highly agile so it can quickly accommodate dynamic business strategies, alignments and directions," says Ganesarethinam. "However, there should be a structured approach to drive enterprise architecture to service-oriented architecture and business processes." Book Review: Oracle Application Integration Architecture (AIA) Foundation Pack 11gR1: Essentials | Rajesh Raheja Rajesh Raheja reviews the new AIA book from Packt Publishing. ODTUG Kscope12 - June 24-28 - San Antonio, TX San Antonio, TX June 24-28, 2012 Kscope12, sponsored by ODTUG, is your home for Application Express, BI and Oracle EPM, Database Development, Fusion Middleware, and MySQL training by the best of the best! Oracle Enterprise Manager Ops Center 12c : Enterprise Controller High Availability (EC HA) | Mahesh Sharma Mahesh Sharma describes EC HA, looks at the prerequisites, and shares screen shots. The right way to transform your business via the cloud | David Linthicum A couple of quick tests will show you where you need to focus your transition efforts. Thought for the Day "Most software isn't designed. Rather, it emerges from the development team like a zombie emerging from a bubbling vat of Research and Development juice. When a discipline is hugging the ragged edge of technology, this might be expected, but most of today's software is comprised of mostly 'D' and very little 'R'." — Alan Cooper Source: softwarequotes.com

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• OBIEE version 11.1.1.7.131017 has been released

  - by inowodwo

  The Business Intelligence Enterprise Edition 11.1.1.7.131017 patch set has been released, and is available to download from My Oracle Support (https:\\support.oracle.com). Per the patch readme: This patch set is available for all customers who are using Oracle Business Intelligence Enterprise Edition 11.1.1.7.0 and 11.1.1.7.1. It is also available for Exalytics customers who have applied the Exalytics PS3 patch. Patch 17530796 - OBIEE BUNDLE PATCH 11.1.1.7.131017 (Patch) is comprised of the following patches, which are not available separately:     Patch 16913445 - Patch 11.1.1.7.131017 (1 of 8) Oracle Business Intelligence Installer (BIINST)     Patch 17463314 - Patch 11.1.1.7.131017 (2 of 8) Oracle Business Intelligence Publisher (BIP)     Patch 17300417 - Patch 11.1.1.7.131017 (3 of 8) Enterprise Performance Management Components Installed from BI Installer 11.1.1.7.0 (BIFNDNEPM))     Patch 17463395 - Patch 11.1.1.7.131017 (4 of 8) Oracle Business Intelligence Server (BIS)     Patch 17463376 - Patch 11.1.1.7.131017 (5 of 8) Oracle Business Intelligence Presentation Services (BIPS)     Patch 17300045 - Patch 11.1.1.7.131017 (6 of 8) Oracle Business Intelligence Presentation Services (BIPS)     Patch 16997936 - Patch 11.1.1.7.131017 (7 of 8) Oracle Business Intelligence Presentation Services (BIPS)     Patch 17463403 - Patch 11.1.1.7.131017 (8 of 8) Oracle Business Intelligence Platform Client Installers and MapViewer Also you must download: Patch 16569379 - Dynamic Monitoring Service patch The instructions to apply the bundle patch are given in the patch readme along with some important notes if you are upgrading from 11.1.1.6.x versions. The new functionality in this patch includes:     Support for Microsoft Internet Explorer 10     Support for Oracle BI Mobile App Designer     Support for improved exporting functionality into Microsoft Excel For more information please refer to document: OBIEE 11g 11.1.1.7.131017 is Available for Oracle Business Intelligence Enterprise Edition and Exalytics (Doc ID 1595219.1) In addition we strongly recommend you review this document: OBIEE Suite Bundle Patches (Doc ID 1591422.1), which explains the new naming convention, the strategy behind bundle patches and other interesting facts about OBIEE patching. Please take some time to review it.

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• Integrating with Oracle Fusion Applications: Discovering Integration Artifacts

  - by Simone Geib

  Rajesh Raheja, software architect at Oracle, has recently posted the first of a series of blogs on the topic of integrating with Oracle Fusion Applications, which is the next generation of enterprise applications built on top of Oracle Fusion Middleware. His goal is to share the ease with which integrations are now possible using standards-based technologies with enterprise applications. You can find his full blog post here.

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• Oracle WebCenter: Composite Applications & Mash-Ups

  - by kellsey.ruppel(at)oracle.com

  We’ve talked in previous weeks about the key goals of the new release of WebCenter are providing a Modern User Experience, unparalleled Application Integration, converging all the best of the existing portal platforms into WebCenter and delivering a Common User Experience Architecture.  We’ve provided an overview of Oracle WebCenter and discussed some of the other key goals in previous weeks, and this week, we’ll focus on how with the new release of Oracle WebCenter you can create composite applications and mashups.We recently talked with Sachin Agarwal, Director of Product Management of Enterprise 2.0 at Oracle around the topic of Composite Applications and Mashups. Oracle WebCenter provides a rich set of tools and capabilities for pulling in content, applications and collaboration functionality from various different sources and weaving them together into what we call Mashups. Mashups that also consists of transactional applications from multiple sources are specifically called Composite Applications. With the latest release of Oracle WebCenter one can develop highly productive tasked based interfaces that aggregate a related set of applications that are part of a business process and provide in context collaboration tools so that users don’t have to navigate away to different tabs to achieve these tasks. For instance, a call center representative (CSR), not only needs to be able to pull customer information from a CRM application like Siebel, but also related information from Oracle E-Business Suite about whether a specific order has shipped. The CSR will be far more efficient if he or she does not have to open different tabs to login into multiple applications while the customer is waiting, but can access all this information in one mashup.Oracle WebCenter Suite provides a comprehensive set of tooling that enables a business user to quickly aggregate together a mashup and wire-in different backend applications to create a custom dashboard. Not only does Oracle WebCenter supports a wide set of standards (WSRP 1.0, 2.0, JSR 168, JSR 286) that allow portlets  from other applications to be surfaced within WebCenter, but it also provides tools to bring in other web applications such as .Net Applications  as well as SharePoint webparts. The new Business Mash-up editor allows business users to take any Oracle Application or 3rd party application and wire the backend data sources or APIs to a rich set of visualizations and reuse them in mashups.  Moreover, Business users can customize or personalize any page using Oracle WebCenter Composer’s on-the-fly visual page editing features. Users access and select different resource components available in Oracle WebCenter’s Business Dictionary in order to add new content to the page. The Business Dictionary provides a role-based view of available components or resources, and these components can include information from a variety of enterprise resources such as enterprise applications, managed content, rich media, business processes, or business intelligence systems. Together, Oracle WebCenter’s Composer and Business Dictionary give users access to a powerful, yet easy to use, set of tools to personalize and extend their Oracle WebCenter portals and applications without involving IT.Keep checking back this week as we share more information on how you can easily create Commposite Applications and Mashups with Oracle WebCenter .Technorati Tags: UXP, collaboration, enterprise 2.0, modern user experience, oracle, portals, webcenter, applications, mashups, composite applications

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• Oracle WebCenter: Composite Applications & Mash-Ups

  - by kellsey.ruppel(at)oracle.com

  We’ve talked in previous weeks about the key goals of the new release of WebCenter are providing a Modern User Experience, unparalleled Application Integration, converging all the best of the existing portal platforms into WebCenter and delivering a Common User Experience Architecture.  We’ve provided an overview of Oracle WebCenter and discussed some of the other key goals in previous weeks, and this week, we’ll focus on how with the new release of Oracle WebCenter you can create composite applications and mashups.We recently talked with Sachin Agarwal, Director of Product Management of Enterprise 2.0 at Oracle around the topic of Composite Applications and Mashups. Oracle WebCenter provides a rich set of tools and capabilities for pulling in content, applications and collaboration functionality from various different sources and weaving them together into what we call Mashups. Mashups that also consists of transactional applications from multiple sources are specifically called Composite Applications. With the latest release of Oracle WebCenter one can develop highly productive tasked based interfaces that aggregate a related set of applications that are part of a business process and provide in context collaboration tools so that users don’t have to navigate away to different tabs to achieve these tasks. For instance, a call center representative (CSR), not only needs to be able to pull customer information from a CRM application like Siebel, but also related information from Oracle E-Business Suite about whether a specific order has shipped. The CSR will be far more efficient if he or she does not have to open different tabs to login into multiple applications while the customer is waiting, but can access all this information in one mashup.Oracle WebCenter Suite provides a comprehensive set of tooling that enables a business user to quickly aggregate together a mashup and wire-in different backend applications to create a custom dashboard. Not only does Oracle WebCenter supports a wide set of standards (WSRP 1.0, 2.0, JSR 168, JSR 286) that allow portlets  from other applications to be surfaced within WebCenter, but it also provides tools to bring in other web applications such as .Net Applications  as well as SharePoint webparts. The new Business Mash-up editor allows business users to take any Oracle Application or 3rd party application and wire the backend data sources or APIs to a rich set of visualizations and reuse them in mashups.  Moreover, Business users can customize or personalize any page using Oracle WebCenter Composer’s on-the-fly visual page editing features. Users access and select different resource components available in Oracle WebCenter’s Business Dictionary in order to add new content to the page. The Business Dictionary provides a role-based view of available components or resources, and these components can include information from a variety of enterprise resources such as enterprise applications, managed content, rich media, business processes, or business intelligence systems. Together, Oracle WebCenter’s Composer and Business Dictionary give users access to a powerful, yet easy to use, set of tools to personalize and extend their Oracle WebCenter portals and applications without involving IT.Keep checking back this week as we share more information on how you can easily create Commposite Applications and Mashups with Oracle WebCenter .Technorati Tags: UXP, collaboration, enterprise 2.0, modern user experience, oracle, portals, webcenter, applications, mashups, composite applications

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• Oracle WebCenter: Composite Applications & Mash-Ups

  - by kellsey.ruppel(at)oracle.com

  We’ve talked in previous weeks about the key goals of the new release of WebCenter are providing a Modern User Experience, unparalleled Application Integration, converging all the best of the existing portal platforms into WebCenter and delivering a Common User Experience Architecture.  We’ve provided an overview of Oracle WebCenter and discussed some of the other key goals in previous weeks, and this week, we’ll focus on how with the new release of Oracle WebCenter you can create composite applications and mashups.We recently talked with Sachin Agarwal, Director of Product Management of Enterprise 2.0 at Oracle around the topic of Composite Applications and Mashups. Oracle WebCenter provides a rich set of tools and capabilities for pulling in content, applications and collaboration functionality from various different sources and weaving them together into what we call Mashups. Mashups that also consists of transactional applications from multiple sources are specifically called Composite Applications. With the latest release of Oracle WebCenter one can develop highly productive tasked based interfaces that aggregate a related set of applications that are part of a business process and provide in context collaboration tools so that users don’t have to navigate away to different tabs to achieve these tasks. For instance, a call center representative (CSR), not only needs to be able to pull customer information from a CRM application like Siebel, but also related information from Oracle E-Business Suite about whether a specific order has shipped. The CSR will be far more efficient if he or she does not have to open different tabs to login into multiple applications while the customer is waiting, but can access all this information in one mashup.Oracle WebCenter Suite provides a comprehensive set of tooling that enables a business user to quickly aggregate together a mashup and wire-in different backend applications to create a custom dashboard. Not only does Oracle WebCenter supports a wide set of standards (WSRP 1.0, 2.0, JSR 168, JSR 286) that allow portlets  from other applications to be surfaced within WebCenter, but it also provides tools to bring in other web applications such as .Net Applications  as well as SharePoint webparts. The new Business Mash-up editor allows business users to take any Oracle Application or 3rd party application and wire the backend data sources or APIs to a rich set of visualizations and reuse them in mashups.  Moreover, Business users can customize or personalize any page using Oracle WebCenter Composer’s on-the-fly visual page editing features. Users access and select different resource components available in Oracle WebCenter’s Business Dictionary in order to add new content to the page. The Business Dictionary provides a role-based view of available components or resources, and these components can include information from a variety of enterprise resources such as enterprise applications, managed content, rich media, business processes, or business intelligence systems. Together, Oracle WebCenter’s Composer and Business Dictionary give users access to a powerful, yet easy to use, set of tools to personalize and extend their Oracle WebCenter portals and applications without involving IT.Keep checking back this week as we share more information on how you can easily create Commposite Applications and Mashups with Oracle WebCenter .Technorati Tags: UXP, collaboration, enterprise 2.0, modern user experience, oracle, portals, webcenter, applications, mashups, composite applications

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• ArchBeat Link-o-Rama for 2012-04-05

  - by Bob Rhubart

  Webcast: Oracle Maximum Availability Architecture Best Practices event.on24.com Date: Thursday, April 12, 2012 Time: 10:00 AM PDT Oracle expert Tom Kyte discusses how Oracle’s Maximum Availability Architecture can help to minimize the costs and risk of downtime. Oracle Enterprise Manager Ops Center 12c Launch - Interactive Webcast and Live Chat www.oracle.com Thursday, April 12, 2012. 9 a.m. PT / 12 p.m. ET / 4 p.m. GMT. Speakers: Steve Wilson (VP Systems Management, Oracle) John Fowler (Exec VP Systems, Oracle) Brad Cameron (VP Development, Oracle Fusion Middleware) Bill Nesheim (VP Oracle Solaris) Dennis Reno (VP Customer Portal Experience, Oracle) Mike Wookey (Chief Architect, Oracle Enterprise Manager Ops Center) Prasad Pai (Sr Director, Oracle Enterprise Manager Ops Center) 2012 Real World Performance Tour Dates |Performance Tuning | Performance Engineering www.ioug.org Coming to your town: a full day of real world database performance with Tom Kyte, Andrew Holdsworth, and Graham Wood. Rochester, NY - March 8 Los Angeles, CA - April 30 Orange County, CA - May 1 Redwood Shores, CA - May 3 Oracle Technology Network Developer Day: MySQL - New York www.oracle.com Wednesday, May 02, 2012 8:00 AM – 4:30 PM Grand Hyatt New York 109 East 42nd Street, Grand Central Terminal New York, NY 10017 Webcast Series: Data Warehousing Best Practices event.on24.com April 19, 2012 - Best Practices for Workload Management of a Data Warehouse on Oracle Exadata May 10, 2012 - Best Practices for Extreme Data Warehouse Performance on Oracle Exadata How to create a Global Rule that stores a document’s folder path in a custom metadata field | Nicolas Montoya blogs.oracle.com An illustrated how-to from Oracle Fusion Middleware A-Team blogger Nicolas Montoya. Get Proactive with Fusion Middleware | Daniel Mortimer blogs.oracle.com Daniel Mortimer shows how to access "a one stop shop for navigating to proactive support material, tools, and communication channels related to Oracle Fusion Middleware." Build an enterprise on 'other peoples' work', via SOA and cloud | Joe McKendrick www.zdnet.com Are you down with OPW? Joe McKendrick's synopsis of a recent presentation by David Linthicum focuses on reuse. Oracle Fusion Middleware Security: Unsolicited login with OAM 11g | Chris Johnson fusionsecurity.blogspot.com Chris Johnson shows how to create a shopping cart login model using "plain old HTML." How to use the Human WorkFlow Web Services | Edwin Biemond biemond.blogspot.com Oracle ACE Edwin Biemond shows how to invoke two WorkFlow web services to query the Human task in Oracle SOA Suite with your own ordering and restrictions. Bad Practice Use Case for LOV Performance Implementation in ADF BC | Andrejus Baranovskis andrejusb.blogspot.com "If you want to learn something well, there is nothing better [than] to learn bad practices first," says Oracle ACE Director Andrejus Baranovskis. Thought for the Day "The best meetings get real work done. When your people learn that your meetings actually accomplish something, they will stop making excuses to be elsewhere." — Larry Constantine

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• One Week To Go: OTN Architect Day: Cloud Computing

  - by Bob Rhubart

  One week remains until OTN Architect Day: Cloud Computing kicks of at the spectacular Oracle HQ campus in Redwood Shores, CA. The event is free, and there is still time to register. When: Tuesday July 9, 2013 8:30am - 12:30pm Where: Oracle Conference Center350 Oracle Pkwy Redwood City, CA 94065 Register now. It's free! Here's the latest update to the event agenda: 8:30am - 9:00am Registration and Continental Breakfast 9:00am - 9:45am Keynote 21st Century IT | Dr. James Baty VP, Global Enterprise Architecture Program, Oracle Imagine a time long, long ago. A time when servers were certified and dedicated to specific applications, when anything posted on an enterprise web site was from restricted, approved channels, and when we tried to limit the growth of 'dirty' data and storage. Today, applications are services running in the muti-tenant hybrid cloud. Companies beg their customers to tweet them, friend them, and publicly rate their products. And constantly analyzing a deluge of Internet, social and sensor data is the key to creating the next super-successful product, or capturing an evil terrorist. The old IT architecture was planned, dedicated, stable, controlled, with separate and well-defined roles. The new architecture is shared, dynamic, continuous, XaaS, DevOps. This keynote session describes the challenges and opportunities that the new business / IT paradigms present to the IT architecture and architects. 9:45am - 10:30am Technical Session Oracle Cloud: A Case Study in Building a Cloud | Anbu Krishnaswami Enterprise Architect, Oracle Building a Cloud can be challenging thanks to the complex requirements unique to Cloud computing and the massive scale typically associated with Cloud. Cloud providers can take an Infrastructure as a Service (IaaS) approach and build a cloud on virtualized commodity hardware, or they can take the Platform as a Service (PaaS) path, a service-oriented approach based on pre-configured, integrated, engineered systems. This presentation uses the Oracle Cloud itself as a case study in the use of engineered systems, demonstrating how the technical design of engineered systems is leveraged for building PaaS and SaaS Cloud services and a Cloud management infrastructure. The presentation will also explore the principles, patterns, best practices, and architecture views provided in Oracle's Cloud reference architecture. 10:30 am -10:45 am Break 10:45am-11:30am Technical Session Database as a Service | Markus Michalewicz Senior Principal Product Manager Oracle Real Application Clusters (RAC) New applications are now commonly built in a Cloud model, where the database is consumed as a service, and many established business processes are beginning to migrate to database as a service (DBaaS). This adoption of DBaaS is made possible by the availability of new capabilities in the database that enable resource pooling, dynamic resource management, model-based provisioning, metered use, and effective quality-of-service controls. This session will examine the catalog of database services at a large commercial bank to understand how these capabilities are enabling DBaaS for a wide range of needs within the enterprise. 11:30 am - 12:00 pm Panel Q&A Dr. James Baty, Anbu Krishnaswami, and Markus Michalewicz respond to audience questions. Registration is free, but seating is limited, so register now.

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• One Week To Go: OTN Architect Day: Cloud Computing

  - by Bob Rhubart

  One week remains until OTN Architect Day: Cloud Computing kicks of at the spectacular Oracle HQ campus in Redwood Shores, CA. The event is free, and there is still time to register. When: Tuesday July 9, 2013 8:30am - 12:30pm Where: Oracle Conference Center350 Oracle Pkwy Redwood City, CA 94065 Register now. It's free! Here's the latest update to the event agenda: 8:30am - 9:00am Registration and Continental Breakfast 9:00am - 9:45am Keynote 21st Century IT | Dr. James Baty VP, Global Enterprise Architecture Program, Oracle Imagine a time long, long ago. A time when servers were certified and dedicated to specific applications, when anything posted on an enterprise web site was from restricted, approved channels, and when we tried to limit the growth of 'dirty' data and storage. Today, applications are services running in the muti-tenant hybrid cloud. Companies beg their customers to tweet them, friend them, and publicly rate their products. And constantly analyzing a deluge of Internet, social and sensor data is the key to creating the next super-successful product, or capturing an evil terrorist. The old IT architecture was planned, dedicated, stable, controlled, with separate and well-defined roles. The new architecture is shared, dynamic, continuous, XaaS, DevOps. This keynote session describes the challenges and opportunities that the new business / IT paradigms present to the IT architecture and architects. 9:45am - 10:30am Technical Session Oracle Cloud: A Case Study in Building a Cloud | Anbu Krishnaswami Enterprise Architect, Oracle Building a Cloud can be challenging thanks to the complex requirements unique to Cloud computing and the massive scale typically associated with Cloud. Cloud providers can take an Infrastructure as a Service (IaaS) approach and build a cloud on virtualized commodity hardware, or they can take the Platform as a Service (PaaS) path, a service-oriented approach based on pre-configured, integrated, engineered systems. This presentation uses the Oracle Cloud itself as a case study in the use of engineered systems, demonstrating how the technical design of engineered systems is leveraged for building PaaS and SaaS Cloud services and a Cloud management infrastructure. The presentation will also explore the principles, patterns, best practices, and architecture views provided in Oracle's Cloud reference architecture. 10:30 am -10:45 am Break 10:45am-11:30am Technical Session Database as a Service | Markus Michalewicz Senior Principal Product Manager Oracle Real Application Clusters (RAC) New applications are now commonly built in a Cloud model, where the database is consumed as a service, and many established business processes are beginning to migrate to database as a service (DBaaS). This adoption of DBaaS is made possible by the availability of new capabilities in the database that enable resource pooling, dynamic resource management, model-based provisioning, metered use, and effective quality-of-service controls. This session will examine the catalog of database services at a large commercial bank to understand how these capabilities are enabling DBaaS for a wide range of needs within the enterprise. 11:30 am - 12:00 pm Panel Q&A Dr. James Baty, Anbu Krishnaswami, and Markus Michalewicz respond to audience questions. Registration is free, but seating is limited, so register now.

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• First PeopleSoft HCM 9.1 Customer is Live!

  - by jay.richey

  http://www.oracle.com/us/corporate/press/065271 Ricoh Electronics is Oracle's First Customer to Deploy PeopleSoft Enterprise 9.1 Optimum Solutions Brings Ricoh Electronics Live on Oracle's PeopleSoft Enterprise Human Capital Management 9.1

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• Oracle Linux Newsletter, March Edition is Here...

  - by Monica Kumar

  The March 2012 edition of Oracle Linux Newsletter is now available. It is chock full of new content including: 30-day free trial of Ksplice for Red Hat Enterprise Linux customers Oracle Linux Online Forum, March 27, 2012 Unbreakable Enterprise Kernel Release 2 details Why and how Dell IT migrated from SUSE Linux to Oracle Linux Technical articles Events, and more Read it here. Subscribe to it now. 

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• Convincing my coworkers to use Hudson CI

  - by in0de

  Im really aware of some benefits of using Hudson as CI server. But, im facing the problem to convince my coworkers to install and use it. To put some context, we are developing two different products (one is an enterprise search engine based on Apache Solr) and several enterprise search projects. We are facing a lot of versioning issues and i think Hudson will solve this problems. They argued about its productivity and learning curve What Hudson's benefits would you spotlight?

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• links for 2011-01-31

  - by Bob Rhubart

  Do (Software) Architects Architect? "The first question, is 'Why is architect being used as a verb?' Mirriam-Webster dictionary does not contain a definition of architect as a verb, nor do many other recognized dictionaries." -- TheCPUWizard (tags: softwarearchitecture) Oracle Business Intelligence Blog: Gartner Magic Quadrant for BI Platforms 2011 "Oracle customers indicate they deploy the Oracle Business Intelligence Suite Enterprise Edition (OBIEE) platform to support among the most complex deployments in our survey." - Gartner (tags: oracle businessintelligence gartner) Oracle BI Server Modeling, Part 1- Designing a Query Factory (Oracle BI Foundation) Bob Ertl lays the groundwork for Business Intelligence modeling concepts with a look at "the big picture of how the BI Server fits into the system, and how the CEIM controls the query processing." (tags: oracle otn businessintelligence) Tom Graves: Modelling people in enterprise-architecture Tom says: "One of the key characteristics of ‘crossing the chasm’ to a viable whole-of-enterprise architecture is the explicit inclusion of people. In short, we need to be able to model and map where people fit in relation to the architecture. But there’s a catch. A big catch." (tags: entarch) Java developer webcasts for customers and partners (SOA Partner Community Blog) Jurgen Kress shares info on several upcoming online events focused on WebLogic. (tags: weblogic oracle otn soa) Business SOA: Data Services are bogus, Information services are real Steve Jones says: "The other day when I was talking about MDM a bright spark pointed out that I hated data services but wasn't MDM just about data services?" (tags: SOA MDM) Andrejus Baranovskis's Blog: Configuring Missing Contribution Folders for Oracle UCM 11g and WebCenter 11g PS3 Andrejus says: "After doing some research on UCM, we found that Folders_g component must be configured in UCM, for Contribution Folders to be enabled." (tags: oracle otn oracleace UCM webcenter enterprise2.0) Wim Coekaerts: Converting an Oracle VM VirtualBox VM into an Oracle VM Server image Wim Coekaerts offers a few simple steps to convert an existing Oracle VM VirtualBox image.  (tags: oracle otn virtualization virtualbox) Stefan Hinker: Secure Deployment of Oracle VM Server for SPARC This new paper from Stefan Hinker will help you understand the general security concerns in virtualized environments as well as the specific additional threats that arise out of them. (tags: oracle otn SPARC virtualization enterprisearchitecture) The EA Roadmap to Rationalize, Standardize, and Consolidate the IT Portfolio Enterprise IT is in a state of constant evolution. As a result, business processes and technologies become increasingly more difficult to change and more costly to keep up-to-date. (tags: entarch oracle otn)

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• Sense/Net 6.0

  - by csharp-source.net

  Sense/Net 6.0 is the Open Source alternative for building integrated Enterprise Content Management (ECM, ECMS) and Enterprise Portal (EPS) solutions running on the .Net platform and in the near future also on Mono.

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• To SYNC or not to SYNC – Part 3

  - by AshishRay

  I can't believe it has been almost a year since my last blog post. I know, that's an absolute no-no in the blogosphere. And I know that "I have been busy" is not a good excuse. So - without trying to come up with an excuse - let me state this - my apologies for taking such a long time to write the next Part. Without further ado, here goes. This is Part 3 of a multi-part blog article where we are discussing various aspects of setting up Data Guard synchronous redo transport (SYNC). In Part 1 of this article, I debunked the myth that Data Guard SYNC is similar to a two-phase commit operation. In Part 2, I discussed the various ways that network latency may or may not impact a Data Guard SYNC configuration. In this article, I will talk in details regarding why Data Guard SYNC is a good thing. I will also talk about distance implications for setting up such a configuration. So, Why Good? Why is Data Guard SYNC a good thing? Because, at the end of the day, this gives you the assurance of zero data loss - it doesn’t matter what outage may befall your primary system. Befall! Boy, that sounds theatrical. But seriously - think about this - it minimizes your data risks. That’s a big deal. Whether you have an outage due to bad disks, faulty hardware components, hardware / software bugs, physical data corruptions, power failures, lightning that takes out significant part of your data center, fire that melts your assets, water leakage from the cooling system, human errors such as accidental deletion of online redo log files - it doesn’t matter - you can have that “Om - peace” look on your face and then you can failover to the standby system, without losing a single bit of data in your Oracle database. You will be a hero, as shown in this not so imaginary conversation: IT Manager: Well, what’s the status? You: John is doing the trace analysis on the storage array. IT Manager: So? How long is that gonna take? You: Well, he is stuck, waiting for a response from <insert your not-so-favorite storage vendor here>. IT Manager: So, no root cause yet? You: I told you, he is stuck. We have escalated with their Support, but you know how long these things take. IT Manager: Darn it - the site is down! You: Not really … IT Manager: What do you mean? You: John is stuck, but Sreeni has already done a failover to the Data Guard standby. IT Manager: Whoa, whoa - wait! Failover means we lost some data, why did you do this without letting the Business group know? You: We didn’t lose any data. Remember, we had set up Data Guard with SYNC? So now, any problems on the production – we just failover. No data loss, and we are up and running in minutes. The Business guys don’t need to know. IT Manager: Wow! Are we great or what!! You: I guess … Ok, so you get it - SYNC is good. But as my dear friend Larry Carpenter says, “TANSTAAFL”, or "There ain't no such thing as a free lunch". Yes, of course - investing in Data Guard SYNC means that you have to invest in a low-latency network, you have to monitor your applications and database especially in peak load conditions, and you cannot under-provision your standby systems. But all these are good and necessary things, if you are supporting mission-critical apps that are supposed to be running 24x7. The peace of mind that this investment will give you is priceless, especially if you are serious about HA. How Far Can We Go? Someone may say at this point - well, I can’t use Data Guard SYNC over my coast-to-coast deployment. Most likely - true. So how far can you go? Well, we have customers who have deployed Data Guard SYNC over 300+ miles! Does this mean that you can also deploy over similar distances? Duh - no! I am going to say something here that most IT managers don’t like to hear - “It depends!” It depends on your application design, application response time / throughput requirements, network topology, etc. However, because of the optimal way we do SYNC, customers have been able to stretch Data Guard SYNC deployments over longer distances compared to traditional, storage-centric ways of doing this. The MAA Database 10.2 best practices paper Data Guard Redo Transport & Network Configuration, and Oracle Database 11.2 High Availability Best Practices Manual talk about some of these SYNC-related metrics. For example, a test deployment of Data Guard SYNC over 330 miles with 10ms latency showed an impact less than 5% for a busy OLTP application. Even if you can’t deploy Data Guard SYNC over your WAN distance, or if you already have an ASYNC standby located 1000-s of miles away, here’s another nifty way to boost your HA. Have a local standby, configured SYNC. How local is “local”? Again - it depends. One customer runs a local SYNC standby across the campus. Another customer runs it across 15 miles in another data center. Both of these customers are running Data Guard SYNC as their HA standard. If a localized outage affects their primary system, no problem! They have all the data available on the standby, to which they can failover. Very fast. In seconds. Wait - did I say “seconds”? Yes, Virginia, there is a Santa Claus. But you have to wait till the next blog article to find out more. I assure you tho’ that this time you won’t have to wait for another year for this.

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• eSTEP Newsletter October 2012 now available

  - by uwes

  Dear Partners,We would like to inform you that the October '12 issue of our Newsletter is now available.The issue contains information to the following topics:News from CorpOracle Announces Oracle Solaris 11.1 at Oracle OpenWorld; Oracle Announces Oracle Exadata X3 Database In-Memory Machine; Oracle Enterprise Manager 12c introduces New Tools and Programs for Partners; Oracle Unveils First Industry-Specific Engineered System - the Oracle Networks Applications Platform,;  Oracle Unveils Expanded Oracle Cloud Offerings; Oracle Outlines Plans to Make the Future Java During JavaOne 2012 Strategy Keynote; Some interesting Java Facts and Figures; Oracle Announces MySQL 5.6 Release Candidate Technical Section What's up with LDoms (4 tech articles); Oracle SPARC T4 Systems cut Complexity, cost of Cryptographic Tasks; PeopleSoft Enterprise Financials 9.1; PeopleSoft HCM 9.1 combined online and batch benchmark,; Product Update Bulletin Oracle Solaris Cluster Oct 2012; Sun ZFS Storage 7420; SPARC Product Line Update; SPARC M-series -  New DAT 160 plus EOL of M3000 series; SPARC SuperCluster and SPARC T4 Servers Included in Enterprise Reference Architecture Sizing Tool; Oracle MagazineLearning & EventsRecently delivered Techcasts: An Update after the Oracle Open World, An Update on OVM Server for SPARC; Update to Oracle Database ApplianceReferencesBridgestone Aircraft Tire Reduces Required Disk Capacity by 50% with Virtualized Storage Solution; Fiat Group Automobiles Aligns Operational Decisions with Strategy by Using End-to-End Enterprise Performance Management System; Birkbeck, University of London Develops World-Class Computer Science Facilities While Reducing Costs with Ultrareliable and Scalable Data Infrastructure How toIntroducing Oracle System Assistant; How to Prepare a ZFS Storage Appliance to Serve as a Storage Device; Migrating Oracle Solaris 8 P2V with Oracle Database 10.2 and ASM; White paper on Best Practices for Building a Virtualized SPARC Computing Environment, How to extend the Oracle Solaris Studio IDE with NetBeans Plug-Ins; How I simplified Oracle Database 11g Installation on Oracle Linux 6You find the Newsletter on our portal under eSTEP News ---> Latest Newsletter. You will need to provide your email address and the pin below to get access. Link to the portal is shown below.URL: http://launch.oracle.com/PIN: eSTEP_2011Previous published Newsletters can be found under the Archived Newsletters section and more useful information under the Events, Download and Links tab. Feel free to explore and any feedback is appreciated to help us improve the service and information we deliver.Thanks and best regards,Partner HW Enablement EMEA

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• Oracle Magazine, July/August 2009

  Oracle Magazine July/August features articles on business efficiency with Oracle data warehousing, business intelligence and enterprise performance management; Oracle Enterprise Linux and Oracle Unbreakable Linux support, Oracle OpenWorld preview, open source, Oracle Application Development Framework, best PL/SQL practices, security for Oracle Application Express applications, Microsoft Visual Studio for .NET and Oracle Database, Oracle Data Pump, Tom Kyte answering your questions and much more.

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• WildPackets Monitors Diverse Networks

  WildPackets offers portable network analysis products which are designed for use on enterprise networks and in test and measurement labs, plus distributed network analysis solutions for enterprise-wide applications.

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• How Much Is Novell's Linux OS Really Worth?

  <b>ServerWatch:</b> "Novell, the parent company of SUSE Linux Enterprise Server, seems to have slapped a huge "For Sale!" sign on its front lawn. It's sad, but this famous enterprise OS maker may soon be little more than a mildly interesting footnote to history."

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• Notifications for Expiring DBSNMP Passwords

  - by Courtney Llamas

  Most user accounts these days have a password profile on them that automatically expires the password after a set number of days.   Depending on your company’s security requirements, this may be as little as 30 days or as long as 365 days, although typically it falls between 60-90 days. For a normal user, this can cause a small interruption in your day as you have to go get your password reset by an admin. When this happens to privileged accounts, such as the DBSNMP account that is responsible for monitoring database availability, it can cause bigger problems. In Oracle Enterprise Manager 12c you may notice the error message “ORA-28002: the password will expire within 5 days” when you connect to a target, or worse you may get “ORA-28001: the password has expired". If you wait too long, your monitoring will fail because the password is locked out. Wouldn’t it be nice if we could get an alert 10 days before our DBSNMP password expired? Thanks to Oracle Enterprise Manager 12c Metric Extensions (ME), you can! See the Oracle Enterprise Manager Cloud Control Administrator’s Guide for more information on Metric Extensions. To create a metric extension, select Enterprise / Monitoring / Metric Extensions, and then click on Create. On the General Properties screen select either Cluster Database or Database Instance, depending on which target you need to monitor.  If you have both RAC and Single instance you may need to create one for each. In this example we will create a Cluster Database metric.  Enter a Name for the ME and a Display Name. Then select SQL for the Adapter.  Adjust the Collection Schedule as desired, for this example we will collect this metric every 1 day. Notice for metric collected every day, we can determine the exact time we want to collect. On the Adapter page, enter the query that you wish to execute.  In this example we will use the query below that specifically checks for the DBSNMP user that is expiring within 10 days. Of course, you can adjust this query to alert for any user that can cause an outage such as an application account or service account such as RMAN. select username, account_status, trunc(expiry_date-sysdate) days_to_expirefrom dba_userswhere username = 'DBSNMP'and expiry_date is not null; The next step is to create the columns to store the data returned from the query.  Click Add and add a column for each of the fields in the same order that data is returned.  The table below will help you complete the column additions. Name Display Name Column Type Value Type Metric Category Unit Username User Name Key String Security AccountStatus Account Status Data String Security DaysToExpire Days Until Expiration Data Number Security Days When creating the DaysToExpire column, you can add a default threshold here for Warning and Critical (say < 10 and 5).  When all columns have been added, click Next. On the Credentials page, you can choose to use the default monitoring credentials or specify new credentials.  We will use the default credentials established for our target (dbsnmp). The next step is to test your Metric Extension.  Click on Add to select a target for testing, then click Select. Now click the button Run Test to execute the test against the selected target(s). We can see in the example below that the Metric Extension has executed and returned a value of 68 days to expire. Click Next to proceed. Review the metric extension in the final screen and click Finish. The metric will be created in Editable status.  Select the metric, click Actions and select Deployable Draft. You can do this once more to move to Published. Finally, we want to apply this metric to a target. When managing many targets, it’s best to add your metric to a template, for details on adding a Metric Extension to a template see the Administrator’s Guide. For this example, we will deploy this to a target directly. Select Actions / Deploy to Targets. Click Add and select the target you wish to deploy to and click Submit.  Once deployment is complete, we can go to the target and view the Metric & Collection Settings to see the new metric and its thresholds.   After some time, you will find the metric has collected and the days to expiration for DBSNMP user can be seen in the All Metrics view.   For metrics collected once per day, you may have to wait up to 24 hours to see the metric and current severity. In the example below, the current severity is Clear (green check) as it is not scheduled to expire within 10 days. To test the notification, we can edit the thresholds for the new metric so they trigger an alert.  Our password expires in 139 days, so we’ll change our Warning to 140 and leave Critical at 5, in our example we also changed the collection time to every 5 minutes.  At the next collection, you’ll find that the current severity changes to a Warning and any related Incident Rules would be triggered to create an Incident or Notification as desired. Now that you get a notification that your DBSNMP passwords is about to expire, you can use OEM Command Line Interface (EM CLI) verb update_db_password to change it at both the database target and the OEM target in one step.  The caveat is you must know the existing password to use the update_db_password command.  To learn more about EM CLI, see the Oracle Enterprise Manager Command Line Interface Guide.  Below is an example of changing the password with the update_db_password verb.  $ ./emcli update_db_password -target_name=emrep -target_type=oracle_database -user_name=dbsnmp -change_at_target=yes -change_all_references=yes Enter value for old_password :Enter value for new_password :Enter value for retype_new_password :Successfully submitted a job to change the password in Enterprise Manager and on the target database: "emrep"Execute "emcli get_jobs -job_id=FA66C1C4D663297FE0437656F20ACC84" to check the status of the job.Search for job name "CHANGE_PWD_JOB_FA66C1C4D662297FE0437656F20ACC84" on the Jobs home page to check job execution details. The subsequent job created will typically run quickly enough that a blackout is not needed, however if you submit a script with many targets to change, your job may run slower so adding a blackout to the script is recommended. $ ./emcli get_jobs -job_id=FA66C1C4D663297FE0437656F20ACC84 Name Type Job ID Execution ID Scheduled Completed TZ Offset Status Status ID Owner Target Type Target Name CHANGE_PWD_JOB_FA66C1C4D662297FE0437656F20ACC84 ChangePassword FA66C1C4D663297FE0437656F20ACC84 FA66C1C4D665297FE0437656F20ACC84 2014-05-28 09:39:12 2014-05-28 09:39:18 GMT-07:00 Succeeded 5 SYSMAN oracle_database emrep After implementing the above Metric Extension and using the EM CLI update_db_password verb, you will be able to stay on top of your DBSNMP password changes without experiencing an unplanned monitoring outage.  

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• WEBCAST: Strategies for Managing the Oracle Database Lifecycle

  - by Scott McNeil

  Thursday November 110:00 a.m. PST / 1:00 p.m. EST Join us for a live Webcast and see how Oracle Enterprise Manager 12c makes database lifecycle management easier. You’ll learn how to: Simplify database configurations thanks to extensive automation for discovery and change detection Improve IT service levels with Oracle’s next-generation database patching and provisioning automation Ensure consistency and compliance with comprehensive database change management Register today. Stay Connected: Twitter | Facebook | YouTube | Linkedin | NewsletterDownload the Oracle Enterprise Manager Cloud Control12c Mobile app

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• Realize the Benefits of Oracle Fusion Architecture Today; Get on the Path to Oracle Fusion Applicati

  Vijay Tella, Vice President and Chief Strategy Officer, Oracle Fusion Middleware, discusses with Cliff the relationship between Oracle Fusion Architecture and Service Oriented Architecture (SOA). They also discuss how Oracle is enabling Fusion Architecture with integration between Oracle Fusion Middleware and the Oracle E-Business Suite, PeopleSoft Enterprise, and JD Edwards Enterprise One suites of applications.

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• How to Keep Mobile Cloud Data Safe

  As the use of mobile devices continues to soar, enterprise cloud applications are now resident in the palm of your hand. With this mobility comes ever greater responsibility to keep enterprise data safe.

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• Delight and Excite

  - by Applications User Experience

  Mick McGee, CEO & President, EchoUser Editor’s Note: EchoUser is a User Experience design firm in San Francisco and a member of the Oracle Usability Advisory Board. Mick and his staff regularly consult on Oracle Applications UX projects. Being part of a user experience design firm, we have the luxury of working with a lot of great people across many great companies. We get to help people solve their problems.  At least we used to. The basic design challenge is still the same; however, the goal is not necessarily to solve “problems” anymore; it is, “I want our products to delight and excite!” The question for us as UX professionals is how to design to those goals, and then how to assess them from a usability perspective. I’m not sure where I first heard “delight and excite” (A book? blog post? Facebook  status? Steve Jobs quote?), but now I hear these listed as user experience goals all the time. In particular, somewhat paradoxically, I routinely hear them in enterprise software conversations. And when asking these same enterprise companies what will make the project successful, we very often hear, “Make it like Apple.” In past days, it was “make it like Yahoo (or Amazon or Google“) but now Apple is the common benchmark. Steve Jobs and Apple were not secrets, but with Jobs’ passing and Apple becoming the world’s most valuable company in the last year, the impact of great design and experience is suddenly very widespread. In particular, users’ expectations have gone way up. Being an enterprise company is no shield to the general expectations that users now have, for all products. Designing a “Minimum Viable Product” The user experience challenge has historically been, to echo the words of Eric Ries (author of Lean Startup) , to create a “minimum viable product”: the proverbial, “make it good enough”. But, in our profession, the “minimum viable” part of that phrase has oftentimes, unfortunately, referred to the design and user experience. Technology typically dominated the focus of the biggest, most successful companies. Few have had the laser focus of Apple to also create and sell design and user experience alongside great technology. But now that Apple is the most valuable company in the world, copying their success is a common undertaking. Great design is now a premium offering that everyone wants, from the one-person startup to the largest companies, consumer and enterprise. This emerging business paradigm will have significant impact across the user experience design process and profession. One area that particularly interests me is, how are we going to evaluate these new emerging “delight and excite” experiences, which are further customized to each particular domain? How to Measure “Delight and Excite” Traditional usability measures of task completion rate, assists, time, and errors are still extremely useful in many situations; however, they are too blunt to offer much insight into emerging experiences “Satisfaction” is usually assessed in user testing, in roughly equivalent importance to the above objective metrics. Various surveys and scales have provided ways to measure satisfying UX, with whatever questions they include. However, to meet the demands of new business goals and keep users at the center of design and development processes, we have to explore new methods to better capture custom-experience goals and emotion-driven user responses. We have had success assessing custom experiences, including “delight and excite”, by employing a variety of user testing methods that tend to combine formative and summative techniques (formative being focused more on identifying usability issues and ways to improve design, and summative focused more on metrics). Our most successful tool has been one we’ve been using for a long time, Magnitude Estimation Technique (MET). But it’s not necessarily about MET as a measure, rather how it is created. Caption: For one client, EchoUser did two rounds of testing.  Each test was a mix of performing representative tasks and gathering qualitative impressions. Each user participated in an in-person moderated 1-on-1 session for 1 hour, using a testing set-up where they held the phone. The primary goal was to identify usability issues and recommend design improvements. MET is based on a definition of the desired experience, which users will then use to rate items of interest (usually tasks in a usability test). In other words, a custom experience definition needs to be created. This can then be used to measure satisfaction in accomplishing tasks; “delight and excite”; or anything else from strategic goals, user demands, or elsewhere. For reference, our standard MET definition in usability testing is: “User experience is your perception of how easy to use, well designed and productive an interface is to complete tasks.” Articulating the User Experience We’ve helped construct experience definitions for several clients to better match their business goals. One example is a modification of the above that was needed for a company that makes medical-related products: “User experience is your perception of how easy to use, well-designed, productive and safe an interface is for conducting tasks. ‘Safe’ is how free an environment (including devices, software, facilities, people, etc.) is from danger, risk, and injury.” Another example is from a company that is pushing hard to incorporate “delight” into their enterprise business line: “User experience is your perception of a product’s ease of use and learning, satisfaction and delight in design, and ability to accomplish objectives.” I find the last one particularly compelling in that there is little that identifies the experience as being for a highly technical enterprise application. That definition could easily be applied to any number of consumer products. We have gone further than the above, including “sexy” and “cool” where decision-makers insisted they were part of the desired experience. We also applied it to completely different experiences where the “interface” was, for example, riding public transit, the “tasks” were train rides, and we followed the participants through the train-riding journey and rated various aspects accordingly: “A good public transportation experience is a cost-effective way of reliably, conveniently, and safely getting me to my intended destination on time.” To construct these definitions, we’ve employed both bottom-up and top-down approaches, depending on circumstances. For bottom-up, user inputs help dictate the terms that best fit the desired experience (usually by way of cluster and factor analysis). Top-down depends on strategic, visionary goals expressed by upper management that we then attempt to integrate into product development (e.g., “delight and excite”). We like a combination of both approaches to push the innovation envelope, but still be mindful of current user concerns. Hopefully the idea of crafting your own custom experience, and a way to measure it, can provide you with some ideas how you can adapt your user experience needs to whatever company you are in. Whether product-development or service-oriented, nearly every company is ultimately providing a user experience. The Bottom Line Creating great experiences may have been popularized by Steve Jobs and Apple, but I’ll be honest, it’s a good feeling to be moving from “good enough” to “delight and excite,” despite the challenge that entails. In fact, it’s because of that challenge that we will expand what we do as UX professionals to help deliver and assess those experiences. I’m excited to see how we, Oracle, and the rest of the industry will live up to that challenge.

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