The Relationship Between PageRank and Backlinks
Search engine optimisation (SEO) is the science of making the most of a website in terms of attracting new visitors and potential clients. SEO can be divided into on-page optimisation and off-page optimisation. On page optimisation relates to content within the website. Off-page optimisation involves increasing the total value of backlinks to the website. PageRank is the most important factor in search engine positioning.