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  • Has anyone used Genetify for A/B testing

    - by Joshak
    I'm working on a small project that will likely run on Wordpress, I always like to run some split testing to improve conversion rates for various goals. Typically if its a small site that I either don't have a budget for or want to keep it as inexpensive as possible I use Google Website Optimizer if I do have a budget I go with Visual Website Optimizer both are great and affordable, but for fun I was checking out alternatives and found Genetify which is an open source project and has some neat features. In searching around I don't see many people talking about it and wondered if anyone here has used it. If so what do you think about it?

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  • Basics of Join Predicate Pushdown in Oracle

    - by Maria Colgan
    Happy New Year to all of our readers! We hope you all had a great holiday season. We start the new year by continuing our series on Optimizer transformations. This time it is the turn of Predicate Pushdown. I would like to thank Rafi Ahmed for the content of this blog.Normally, a view cannot be joined with an index-based nested loop (i.e., index access) join, since a view, in contrast with a base table, does not have an index defined on it. A view can only be joined with other tables using three methods: hash, nested loop, and sort-merge joins. Introduction The join predicate pushdown (JPPD) transformation allows a view to be joined with index-based nested-loop join method, which may provide a more optimal alternative. In the join predicate pushdown transformation, the view remains a separate query block, but it contains the join predicate, which is pushed down from its containing query block into the view. The view thus becomes correlated and must be evaluated for each row of the outer query block. These pushed-down join predicates, once inside the view, open up new index access paths on the base tables inside the view; this allows the view to be joined with index-based nested-loop join method, thereby enabling the optimizer to select an efficient execution plan. The join predicate pushdown transformation is not always optimal. The join predicate pushed-down view becomes correlated and it must be evaluated for each outer row; if there is a large number of outer rows, the cost of evaluating the view multiple times may make the nested-loop join suboptimal, and therefore joining the view with hash or sort-merge join method may be more efficient. The decision whether to push down join predicates into a view is determined by evaluating the costs of the outer query with and without the join predicate pushdown transformation under Oracle's cost-based query transformation framework. The join predicate pushdown transformation applies to both non-mergeable views and mergeable views and to pre-defined and inline views as well as to views generated internally by the optimizer during various transformations. The following shows the types of views on which join predicate pushdown is currently supported. UNION ALL/UNION view Outer-joined view Anti-joined view Semi-joined view DISTINCT view GROUP-BY view Examples Consider query A, which has an outer-joined view V. The view cannot be merged, as it contains two tables, and the join between these two tables must be performed before the join between the view and the outer table T4. A: SELECT T4.unique1, V.unique3 FROM T_4K T4,            (SELECT T10.unique3, T10.hundred, T10.ten             FROM T_5K T5, T_10K T10             WHERE T5.unique3 = T10.unique3) VWHERE T4.unique3 = V.hundred(+) AND       T4.ten = V.ten(+) AND       T4.thousand = 5; The following shows the non-default plan for query A generated by disabling join predicate pushdown. When query A undergoes join predicate pushdown, it yields query B. Note that query B is expressed in a non-standard SQL and shows an internal representation of the query. B: SELECT T4.unique1, V.unique3 FROM T_4K T4,           (SELECT T10.unique3, T10.hundred, T10.ten             FROM T_5K T5, T_10K T10             WHERE T5.unique3 = T10.unique3             AND T4.unique3 = V.hundred(+)             AND T4.ten = V.ten(+)) V WHERE T4.thousand = 5; The execution plan for query B is shown below. In the execution plan BX, note the keyword 'VIEW PUSHED PREDICATE' indicates that the view has undergone the join predicate pushdown transformation. The join predicates (shown here in red) have been moved into the view V; these join predicates open up index access paths thereby enabling index-based nested-loop join of the view. With join predicate pushdown, the cost of query A has come down from 62 to 32.  As mentioned earlier, the join predicate pushdown transformation is cost-based, and a join predicate pushed-down plan is selected only when it reduces the overall cost. Consider another example of a query C, which contains a view with the UNION ALL set operator.C: SELECT R.unique1, V.unique3 FROM T_5K R,            (SELECT T1.unique3, T2.unique1+T1.unique1             FROM T_5K T1, T_10K T2             WHERE T1.unique1 = T2.unique1             UNION ALL             SELECT T1.unique3, T2.unique2             FROM G_4K T1, T_10K T2             WHERE T1.unique1 = T2.unique1) V WHERE R.unique3 = V.unique3 and R.thousand < 1; The execution plan of query C is shown below. In the above, 'VIEW UNION ALL PUSHED PREDICATE' indicates that the UNION ALL view has undergone the join predicate pushdown transformation. As can be seen, here the join predicate has been replicated and pushed inside every branch of the UNION ALL view. The join predicates (shown here in red) open up index access paths thereby enabling index-based nested loop join of the view. Consider query D as an example of join predicate pushdown into a distinct view. We have the following cardinalities of the tables involved in query D: Sales (1,016,271), Customers (50,000), and Costs (787,766).  D: SELECT C.cust_last_name, C.cust_city FROM customers C,            (SELECT DISTINCT S.cust_id             FROM sales S, costs CT             WHERE S.prod_id = CT.prod_id and CT.unit_price > 70) V WHERE C.cust_state_province = 'CA' and C.cust_id = V.cust_id; The execution plan of query D is shown below. As shown in XD, when query D undergoes join predicate pushdown transformation, the expensive DISTINCT operator is removed and the join is converted into a semi-join; this is possible, since all the SELECT list items of the view participate in an equi-join with the outer tables. Under similar conditions, when a group-by view undergoes join predicate pushdown transformation, the expensive group-by operator can also be removed. With the join predicate pushdown transformation, the elapsed time of query D came down from 63 seconds to 5 seconds. Since distinct and group-by views are mergeable views, the cost-based transformation framework also compares the cost of merging the view with that of join predicate pushdown in selecting the most optimal execution plan. Summary We have tried to illustrate the basic ideas behind join predicate pushdown on different types of views by showing example queries that are quite simple. Oracle can handle far more complex queries and other types of views not shown here in the examples. Again many thanks to Rafi Ahmed for the content of this blog post.

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  • Java EE 6 and NoSQL/MongoDB on GlassFish using JPA and EclipseLink 2.4 (TOTD #175)

    - by arungupta
    TOTD #166 explained how to use MongoDB in your Java EE 6 applications. The code in that tip used the APIs exposed by the MongoDB Java driver and so requires you to learn a new API. However if you are building Java EE 6 applications then you are already familiar with Java Persistence API (JPA). Eclipse Link 2.4, scheduled to release as part of Eclipse Juno, provides support for NoSQL databases by mapping a JPA entity to a document. Their wiki provides complete explanation of how the mapping is done. This Tip Of The Day (TOTD) will show how you can leverage that support in your Java EE 6 applications deployed on GlassFish 3.1.2. Before we dig into the code, here are the key concepts ... A POJO is mapped to a NoSQL data source using @NoSQL or <no-sql> element in "persistence.xml". A subset of JPQL and Criteria query are supported, based upon the underlying data store Connection properties are defined in "persistence.xml" Now, lets lets take a look at the code ... Download the latest EclipseLink 2.4 Nightly Bundle. There is a Installer, Source, and Bundle - make sure to download the Bundle link (20120410) and unzip. Download GlassFish 3.1.2 zip and unzip. Install the Eclipse Link 2.4 JARs in GlassFish Remove the following JARs from "glassfish/modules": org.eclipse.persistence.antlr.jar org.eclipse.persistence.asm.jar org.eclipse.persistence.core.jar org.eclipse.persistence.jpa.jar org.eclipse.persistence.jpa.modelgen.jar org.eclipse.persistence.moxy.jar org.eclipse.persistence.oracle.jar Add the following JARs from Eclipse Link 2.4 nightly build to "glassfish/modules": org.eclipse.persistence.antlr_3.2.0.v201107111232.jar org.eclipse.persistence.asm_3.3.1.v201107111215.jar org.eclipse.persistence.core.jpql_2.4.0.v20120407-r11132.jar org.eclipse.persistence.core_2.4.0.v20120407-r11132.jar org.eclipse.persistence.jpa.jpql_2.0.0.v20120407-r11132.jar org.eclipse.persistence.jpa.modelgen_2.4.0.v20120407-r11132.jar org.eclipse.persistence.jpa_2.4.0.v20120407-r11132.jar org.eclipse.persistence.moxy_2.4.0.v20120407-r11132.jar org.eclipse.persistence.nosql_2.4.0.v20120407-r11132.jar org.eclipse.persistence.oracle_2.4.0.v20120407-r11132.jar Start MongoDB Download latest MongoDB from here (2.0.4 as of this writing). Create the default data directory for MongoDB as: sudo mkdir -p /data/db/sudo chown `id -u` /data/db Refer to Quickstart for more details. Start MongoDB as: arungup-mac:mongodb-osx-x86_64-2.0.4 <arungup> ->./bin/mongod./bin/mongod --help for help and startup optionsMon Apr  9 12:56:02 [initandlisten] MongoDB starting : pid=3124 port=27017 dbpath=/data/db/ 64-bit host=arungup-mac.localMon Apr  9 12:56:02 [initandlisten] db version v2.0.4, pdfile version 4.5Mon Apr  9 12:56:02 [initandlisten] git version: 329f3c47fe8136c03392c8f0e548506cb21f8ebfMon Apr  9 12:56:02 [initandlisten] build info: Darwin erh2.10gen.cc 9.8.0 Darwin Kernel Version 9.8.0: Wed Jul 15 16:55:01 PDT 2009; root:xnu-1228.15.4~1/RELEASE_I386 i386 BOOST_LIB_VERSION=1_40Mon Apr  9 12:56:02 [initandlisten] options: {}Mon Apr  9 12:56:02 [initandlisten] journal dir=/data/db/journalMon Apr  9 12:56:02 [initandlisten] recover : no journal files present, no recovery neededMon Apr  9 12:56:02 [websvr] admin web console waiting for connections on port 28017Mon Apr  9 12:56:02 [initandlisten] waiting for connections on port 27017 Check out the JPA/NoSQL sample from SVN repository. The complete source code built in this TOTD can be downloaded here. Create Java EE 6 web app Create a Java EE 6 Maven web app as: mvn archetype:generate -DarchetypeGroupId=org.codehaus.mojo.archetypes -DarchetypeArtifactId=webapp-javaee6 -DgroupId=model -DartifactId=javaee-nosql -DarchetypeVersion=1.5 -DinteractiveMode=false Copy the model files from the checked out workspace to the generated project as: cd javaee-nosqlcp -r ~/code/workspaces/org.eclipse.persistence.example.jpa.nosql.mongo/src/model src/main/java Copy "persistence.xml" mkdir src/main/resources cp -r ~/code/workspaces/org.eclipse.persistence.example.jpa.nosql.mongo/src/META-INF ./src/main/resources Add the following dependencies: <dependency> <groupId>org.eclipse.persistence</groupId> <artifactId>org.eclipse.persistence.jpa</artifactId> <version>2.4.0-SNAPSHOT</version> <scope>provided</scope></dependency><dependency> <groupId>org.eclipse.persistence</groupId> <artifactId>org.eclipse.persistence.nosql</artifactId> <version>2.4.0-SNAPSHOT</version></dependency><dependency> <groupId>org.mongodb</groupId> <artifactId>mongo-java-driver</artifactId> <version>2.7.3</version></dependency> The first one is for the EclipseLink latest APIs, the second one is for EclipseLink/NoSQL support, and the last one is the MongoDB Java driver. And the following repository: <repositories> <repository> <id>EclipseLink Repo</id> <url>http://www.eclipse.org/downloads/download.php?r=1&amp;nf=1&amp;file=/rt/eclipselink/maven.repo</url> <snapshots> <enabled>true</enabled> </snapshots> </repository>  </repositories> Copy the "Test.java" to the generated project: mkdir src/main/java/examplecp -r ~/code/workspaces/org.eclipse.persistence.example.jpa.nosql.mongo/src/example/Test.java ./src/main/java/example/ This file contains the source code to CRUD the JPA entity to MongoDB. This sample is explained in detail on EclipseLink wiki. Create a new Servlet in "example" directory as: package example;import java.io.IOException;import java.io.PrintWriter;import javax.servlet.ServletException;import javax.servlet.annotation.WebServlet;import javax.servlet.http.HttpServlet;import javax.servlet.http.HttpServletRequest;import javax.servlet.http.HttpServletResponse;/** * @author Arun Gupta */@WebServlet(name = "TestServlet", urlPatterns = {"/TestServlet"})public class TestServlet extends HttpServlet { protected void processRequest(HttpServletRequest request, HttpServletResponse response) throws ServletException, IOException { response.setContentType("text/html;charset=UTF-8"); PrintWriter out = response.getWriter(); try { out.println("<html>"); out.println("<head>"); out.println("<title>Servlet TestServlet</title>"); out.println("</head>"); out.println("<body>"); out.println("<h1>Servlet TestServlet at " + request.getContextPath() + "</h1>"); try { Test.main(null); } catch (Exception ex) { ex.printStackTrace(); } out.println("</body>"); out.println("</html>"); } finally { out.close(); } } @Override protected void doGet(HttpServletRequest request, HttpServletResponse response) throws ServletException, IOException { processRequest(request, response); } @Override protected void doPost(HttpServletRequest request, HttpServletResponse response) throws ServletException, IOException { processRequest(request, response); }} Build the project and deploy it as: mvn clean packageglassfish3/bin/asadmin deploy --force=true target/javaee-nosql-1.0-SNAPSHOT.war Accessing http://localhost:8080/javaee-nosql/TestServlet shows the following messages in the server.log: connecting(EISLogin( platform=> MongoPlatform user name=> "" MongoConnectionSpec())) . . .Connected: User: Database: 2.7  Version: 2.7 . . .Executing MappedInteraction() spec => null properties => {mongo.collection=CUSTOMER, mongo.operation=INSERT} input => [DatabaseRecord( CUSTOMER._id => 4F848E2BDA0670307E2A8FA4 CUSTOMER.NAME => AMCE)]. . .Data access result: [{TOTALCOST=757.0, ORDERLINES=[{DESCRIPTION=table, LINENUMBER=1, COST=300.0}, {DESCRIPTION=balls, LINENUMBER=2, COST=5.0}, {DESCRIPTION=rackets, LINENUMBER=3, COST=15.0}, {DESCRIPTION=net, LINENUMBER=4, COST=2.0}, {DESCRIPTION=shipping, LINENUMBER=5, COST=80.0}, {DESCRIPTION=handling, LINENUMBER=6, COST=55.0},{DESCRIPTION=tax, LINENUMBER=7, COST=300.0}], SHIPPINGADDRESS=[{POSTALCODE=L5J1H7, PROVINCE=ON, COUNTRY=Canada, CITY=Ottawa,STREET=17 Jane St.}], VERSION=2, _id=4F848E2BDA0670307E2A8FA8,DESCRIPTION=Pingpong table, CUSTOMER__id=4F848E2BDA0670307E2A8FA7, BILLINGADDRESS=[{POSTALCODE=L5J1H8, PROVINCE=ON, COUNTRY=Canada, CITY=Ottawa, STREET=7 Bank St.}]}] You'll not see any output in the browser, just the output in the console. But the code can be easily modified to do so. Once again, the complete Maven project can be downloaded here. Do you want to try accessing relational and non-relational (aka NoSQL) databases in the same PU ?

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  • Zen and the Art of File and Folder Organization

    - by Mark Virtue
    Is your desk a paragon of neatness, or does it look like a paper-bomb has gone off? If you’ve been putting off getting organized because the task is too huge or daunting, or you don’t know where to start, we’ve got 40 tips to get you on the path to zen mastery of your filing system. For all those readers who would like to get their files and folders organized, or, if they’re already organized, better organized—we have compiled a complete guide to getting organized and staying organized, a comprehensive article that will hopefully cover every possible tip you could want. Signs that Your Computer is Poorly Organized If your computer is a mess, you’re probably already aware of it.  But just in case you’re not, here are some tell-tale signs: Your Desktop has over 40 icons on it “My Documents” contains over 300 files and 60 folders, including MP3s and digital photos You use the Windows’ built-in search facility whenever you need to find a file You can’t find programs in the out-of-control list of programs in your Start Menu You save all your Word documents in one folder, all your spreadsheets in a second folder, etc Any given file that you’re looking for may be in any one of four different sets of folders But before we start, here are some quick notes: We’re going to assume you know what files and folders are, and how to create, save, rename, copy and delete them The organization principles described in this article apply equally to all computer systems.  However, the screenshots here will reflect how things look on Windows (usually Windows 7).  We will also mention some useful features of Windows that can help you get organized. Everyone has their own favorite methodology of organizing and filing, and it’s all too easy to get into “My Way is Better than Your Way” arguments.  The reality is that there is no perfect way of getting things organized.  When I wrote this article, I tried to keep a generalist and objective viewpoint.  I consider myself to be unusually well organized (to the point of obsession, truth be told), and I’ve had 25 years experience in collecting and organizing files on computers.  So I’ve got a lot to say on the subject.  But the tips I have described here are only one way of doing it.  Hopefully some of these tips will work for you too, but please don’t read this as any sort of “right” way to do it. At the end of the article we’ll be asking you, the reader, for your own organization tips. Why Bother Organizing At All? For some, the answer to this question is self-evident. And yet, in this era of powerful desktop search software (the search capabilities built into the Windows Vista and Windows 7 Start Menus, and third-party programs like Google Desktop Search), the question does need to be asked, and answered. I have a friend who puts every file he ever creates, receives or downloads into his My Documents folder and doesn’t bother filing them into subfolders at all.  He relies on the search functionality built into his Windows operating system to help him find whatever he’s looking for.  And he always finds it.  He’s a Search Samurai.  For him, filing is a waste of valuable time that could be spent enjoying life! It’s tempting to follow suit.  On the face of it, why would anyone bother to take the time to organize their hard disk when such excellent search software is available?  Well, if all you ever want to do with the files you own is to locate and open them individually (for listening, editing, etc), then there’s no reason to ever bother doing one scrap of organization.  But consider these common tasks that are not achievable with desktop search software: Find files manually.  Often it’s not convenient, speedy or even possible to utilize your desktop search software to find what you want.  It doesn’t work 100% of the time, or you may not even have it installed.  Sometimes its just plain faster to go straight to the file you want, if you know it’s in a particular sub-folder, rather than trawling through hundreds of search results. Find groups of similar files (e.g. all your “work” files, all the photos of your Europe holiday in 2008, all your music videos, all the MP3s from Dark Side of the Moon, all your letters you wrote to your wife, all your tax returns).  Clever naming of the files will only get you so far.  Sometimes it’s the date the file was created that’s important, other times it’s the file format, and other times it’s the purpose of the file.  How do you name a collection of files so that they’re easy to isolate based on any of the above criteria?  Short answer, you can’t. Move files to a new computer.  It’s time to upgrade your computer.  How do you quickly grab all the files that are important to you?  Or you decide to have two computers now – one for home and one for work.  How do you quickly isolate only the work-related files to move them to the work computer? Synchronize files to other computers.  If you have more than one computer, and you need to mirror some of your files onto the other computer (e.g. your music collection), then you need a way to quickly determine which files are to be synced and which are not.  Surely you don’t want to synchronize everything? Choose which files to back up.  If your backup regime calls for multiple backups, or requires speedy backups, then you’ll need to be able to specify which files are to be backed up, and which are not.  This is not possible if they’re all in the same folder. Finally, if you’re simply someone who takes pleasure in being organized, tidy and ordered (me! me!), then you don’t even need a reason.  Being disorganized is simply unthinkable. Tips on Getting Organized Here we present our 40 best tips on how to get organized.  Or, if you’re already organized, to get better organized. Tip #1.  Choose Your Organization System Carefully The reason that most people are not organized is that it takes time.  And the first thing that takes time is deciding upon a system of organization.  This is always a matter of personal preference, and is not something that a geek on a website can tell you.  You should always choose your own system, based on how your own brain is organized (which makes the assumption that your brain is, in fact, organized). We can’t instruct you, but we can make suggestions: You may want to start off with a system based on the users of the computer.  i.e. “My Files”, “My Wife’s Files”, My Son’s Files”, etc.  Inside “My Files”, you might then break it down into “Personal” and “Business”.  You may then realize that there are overlaps.  For example, everyone may want to share access to the music library, or the photos from the school play.  So you may create another folder called “Family”, for the “common” files. You may decide that the highest-level breakdown of your files is based on the “source” of each file.  In other words, who created the files.  You could have “Files created by ME (business or personal)”, “Files created by people I know (family, friends, etc)”, and finally “Files created by the rest of the world (MP3 music files, downloaded or ripped movies or TV shows, software installation files, gorgeous desktop wallpaper images you’ve collected, etc).”  This system happens to be the one I use myself.  See below:  Mark is for files created by meVC is for files created by my company (Virtual Creations)Others is for files created by my friends and familyData is the rest of the worldAlso, Settings is where I store the configuration files and other program data files for my installed software (more on this in tip #34, below). Each folder will present its own particular set of requirements for further sub-organization.  For example, you may decide to organize your music collection into sub-folders based on the artist’s name, while your digital photos might get organized based on the date they were taken.  It can be different for every sub-folder! Another strategy would be based on “currentness”.  Files you have yet to open and look at live in one folder.  Ones that have been looked at but not yet filed live in another place.  Current, active projects live in yet another place.  All other files (your “archive”, if you like) would live in a fourth folder. (And of course, within that last folder you’d need to create a further sub-system based on one of the previous bullet points). Put some thought into this – changing it when it proves incomplete can be a big hassle!  Before you go to the trouble of implementing any system you come up with, examine a wide cross-section of the files you own and see if they will all be able to find a nice logical place to sit within your system. Tip #2.  When You Decide on Your System, Stick to It! There’s nothing more pointless than going to all the trouble of creating a system and filing all your files, and then whenever you create, receive or download a new file, you simply dump it onto your Desktop.  You need to be disciplined – forever!  Every new file you get, spend those extra few seconds to file it where it belongs!  Otherwise, in just a month or two, you’ll be worse off than before – half your files will be organized and half will be disorganized – and you won’t know which is which! Tip #3.  Choose the Root Folder of Your Structure Carefully Every data file (document, photo, music file, etc) that you create, own or is important to you, no matter where it came from, should be found within one single folder, and that one single folder should be located at the root of your C: drive (as a sub-folder of C:\).  In other words, do not base your folder structure in standard folders like “My Documents”.  If you do, then you’re leaving it up to the operating system engineers to decide what folder structure is best for you.  And every operating system has a different system!  In Windows 7 your files are found in C:\Users\YourName, whilst on Windows XP it was C:\Documents and Settings\YourName\My Documents.  In UNIX systems it’s often /home/YourName. These standard default folders tend to fill up with junk files and folders that are not at all important to you.  “My Documents” is the worst offender.  Every second piece of software you install, it seems, likes to create its own folder in the “My Documents” folder.  These folders usually don’t fit within your organizational structure, so don’t use them!  In fact, don’t even use the “My Documents” folder at all.  Allow it to fill up with junk, and then simply ignore it.  It sounds heretical, but: Don’t ever visit your “My Documents” folder!  Remove your icons/links to “My Documents” and replace them with links to the folders you created and you care about! Create your own file system from scratch!  Probably the best place to put it would be on your D: drive – if you have one.  This way, all your files live on one drive, while all the operating system and software component files live on the C: drive – simply and elegantly separated.  The benefits of that are profound.  Not only are there obvious organizational benefits (see tip #10, below), but when it comes to migrate your data to a new computer, you can (sometimes) simply unplug your D: drive and plug it in as the D: drive of your new computer (this implies that the D: drive is actually a separate physical disk, and not a partition on the same disk as C:).  You also get a slight speed improvement (again, only if your C: and D: drives are on separate physical disks). Warning:  From tip #12, below, you will see that it’s actually a good idea to have exactly the same file system structure – including the drive it’s filed on – on all of the computers you own.  So if you decide to use the D: drive as the storage system for your own files, make sure you are able to use the D: drive on all the computers you own.  If you can’t ensure that, then you can still use a clever geeky trick to store your files on the D: drive, but still access them all via the C: drive (see tip #17, below). If you only have one hard disk (C:), then create a dedicated folder that will contain all your files – something like C:\Files.  The name of the folder is not important, but make it a single, brief word. There are several reasons for this: When creating a backup regime, it’s easy to decide what files should be backed up – they’re all in the one folder! If you ever decide to trade in your computer for a new one, you know exactly which files to migrate You will always know where to begin a search for any file If you synchronize files with other computers, it makes your synchronization routines very simple.   It also causes all your shortcuts to continue to work on the other machines (more about this in tip #24, below). Once you’ve decided where your files should go, then put all your files in there – Everything!  Completely disregard the standard, default folders that are created for you by the operating system (“My Music”, “My Pictures”, etc).  In fact, you can actually relocate many of those folders into your own structure (more about that below, in tip #6). The more completely you get all your data files (documents, photos, music, etc) and all your configuration settings into that one folder, then the easier it will be to perform all of the above tasks. Once this has been done, and all your files live in one folder, all the other folders in C:\ can be thought of as “operating system” folders, and therefore of little day-to-day interest for us. Here’s a screenshot of a nicely organized C: drive, where all user files are located within the \Files folder:   Tip #4.  Use Sub-Folders This would be our simplest and most obvious tip.  It almost goes without saying.  Any organizational system you decide upon (see tip #1) will require that you create sub-folders for your files.  Get used to creating folders on a regular basis. Tip #5.  Don’t be Shy About Depth Create as many levels of sub-folders as you need.  Don’t be scared to do so.  Every time you notice an opportunity to group a set of related files into a sub-folder, do so.  Examples might include:  All the MP3s from one music CD, all the photos from one holiday, or all the documents from one client. It’s perfectly okay to put files into a folder called C:\Files\Me\From Others\Services\WestCo Bank\Statements\2009.  That’s only seven levels deep.  Ten levels is not uncommon.  Of course, it’s possible to take this too far.  If you notice yourself creating a sub-folder to hold only one file, then you’ve probably become a little over-zealous.  On the other hand, if you simply create a structure with only two levels (for example C:\Files\Work) then you really haven’t achieved any level of organization at all (unless you own only six files!).  Your “Work” folder will have become a dumping ground, just like your Desktop was, with most likely hundreds of files in it. Tip #6.  Move the Standard User Folders into Your Own Folder Structure Most operating systems, including Windows, create a set of standard folders for each of its users.  These folders then become the default location for files such as documents, music files, digital photos and downloaded Internet files.  In Windows 7, the full list is shown below: Some of these folders you may never use nor care about (for example, the Favorites folder, if you’re not using Internet Explorer as your browser).  Those ones you can leave where they are.  But you may be using some of the other folders to store files that are important to you.  Even if you’re not using them, Windows will still often treat them as the default storage location for many types of files.  When you go to save a standard file type, it can become annoying to be automatically prompted to save it in a folder that’s not part of your own file structure. But there’s a simple solution:  Move the folders you care about into your own folder structure!  If you do, then the next time you go to save a file of the corresponding type, Windows will prompt you to save it in the new, moved location. Moving the folders is easy.  Simply drag-and-drop them to the new location.  Here’s a screenshot of the default My Music folder being moved to my custom personal folder (Mark): Tip #7.  Name Files and Folders Intelligently This is another one that almost goes without saying, but we’ll say it anyway:  Do not allow files to be created that have meaningless names like Document1.doc, or folders called New Folder (2).  Take that extra 20 seconds and come up with a meaningful name for the file/folder – one that accurately divulges its contents without repeating the entire contents in the name. Tip #8.  Watch Out for Long Filenames Another way to tell if you have not yet created enough depth to your folder hierarchy is that your files often require really long names.  If you need to call a file Johnson Sales Figures March 2009.xls (which might happen to live in the same folder as Abercrombie Budget Report 2008.xls), then you might want to create some sub-folders so that the first file could be simply called March.xls, and living in the Clients\Johnson\Sales Figures\2009 folder. A well-placed file needs only a brief filename! Tip #9.  Use Shortcuts!  Everywhere! This is probably the single most useful and important tip we can offer.  A shortcut allows a file to be in two places at once. Why would you want that?  Well, the file and folder structure of every popular operating system on the market today is hierarchical.  This means that all objects (files and folders) always live within exactly one parent folder.  It’s a bit like a tree.  A tree has branches (folders) and leaves (files).  Each leaf, and each branch, is supported by exactly one parent branch, all the way back to the root of the tree (which, incidentally, is exactly why C:\ is called the “root folder” of the C: drive). That hard disks are structured this way may seem obvious and even necessary, but it’s only one way of organizing data.  There are others:  Relational databases, for example, organize structured data entirely differently.  The main limitation of hierarchical filing structures is that a file can only ever be in one branch of the tree – in only one folder – at a time.  Why is this a problem?  Well, there are two main reasons why this limitation is a problem for computer users: The “correct” place for a file, according to our organizational rationale, is very often a very inconvenient place for that file to be located.  Just because it’s correctly filed doesn’t mean it’s easy to get to.  Your file may be “correctly” buried six levels deep in your sub-folder structure, but you may need regular and speedy access to this file every day.  You could always move it to a more convenient location, but that would mean that you would need to re-file back to its “correct” location it every time you’d finished working on it.  Most unsatisfactory. A file may simply “belong” in two or more different locations within your file structure.  For example, say you’re an accountant and you have just completed the 2009 tax return for John Smith.  It might make sense to you to call this file 2009 Tax Return.doc and file it under Clients\John Smith.  But it may also be important to you to have the 2009 tax returns from all your clients together in the one place.  So you might also want to call the file John Smith.doc and file it under Tax Returns\2009.  The problem is, in a purely hierarchical filing system, you can’t put it in both places.  Grrrrr! Fortunately, Windows (and most other operating systems) offers a way for you to do exactly that:  It’s called a “shortcut” (also known as an “alias” on Macs and a “symbolic link” on UNIX systems).  Shortcuts allow a file to exist in one place, and an icon that represents the file to be created and put anywhere else you please.  In fact, you can create a dozen such icons and scatter them all over your hard disk.  Double-clicking on one of these icons/shortcuts opens up the original file, just as if you had double-clicked on the original file itself. Consider the following two icons: The one on the left is the actual Word document, while the one on the right is a shortcut that represents the Word document.  Double-clicking on either icon will open the same file.  There are two main visual differences between the icons: The shortcut will have a small arrow in the lower-left-hand corner (on Windows, anyway) The shortcut is allowed to have a name that does not include the file extension (the “.docx” part, in this case) You can delete the shortcut at any time without losing any actual data.  The original is still intact.  All you lose is the ability to get to that data from wherever the shortcut was. So why are shortcuts so great?  Because they allow us to easily overcome the main limitation of hierarchical file systems, and put a file in two (or more) places at the same time.  You will always have files that don’t play nice with your organizational rationale, and can’t be filed in only one place.  They demand to exist in two places.  Shortcuts allow this!  Furthermore, they allow you to collect your most often-opened files and folders together in one spot for convenient access.  The cool part is that the original files stay where they are, safe forever in their perfectly organized location. So your collection of most often-opened files can – and should – become a collection of shortcuts! If you’re still not convinced of the utility of shortcuts, consider the following well-known areas of a typical Windows computer: The Start Menu (and all the programs that live within it) The Quick Launch bar (or the Superbar in Windows 7) The “Favorite folders” area in the top-left corner of the Windows Explorer window (in Windows Vista or Windows 7) Your Internet Explorer Favorites or Firefox Bookmarks Each item in each of these areas is a shortcut!  Each of those areas exist for one purpose only:  For convenience – to provide you with a collection of the files and folders you access most often. It should be easy to see by now that shortcuts are designed for one single purpose:  To make accessing your files more convenient.  Each time you double-click on a shortcut, you are saved the hassle of locating the file (or folder, or program, or drive, or control panel icon) that it represents. Shortcuts allow us to invent a golden rule of file and folder organization: “Only ever have one copy of a file – never have two copies of the same file.  Use a shortcut instead” (this rule doesn’t apply to copies created for backup purposes, of course!) There are also lesser rules, like “don’t move a file into your work area – create a shortcut there instead”, and “any time you find yourself frustrated with how long it takes to locate a file, create a shortcut to it and place that shortcut in a convenient location.” So how to we create these massively useful shortcuts?  There are two main ways: “Copy” the original file or folder (click on it and type Ctrl-C, or right-click on it and select Copy):  Then right-click in an empty area of the destination folder (the place where you want the shortcut to go) and select Paste shortcut: Right-drag (drag with the right mouse button) the file from the source folder to the destination folder.  When you let go of the mouse button at the destination folder, a menu pops up: Select Create shortcuts here. Note that when shortcuts are created, they are often named something like Shortcut to Budget Detail.doc (windows XP) or Budget Detail – Shortcut.doc (Windows 7).   If you don’t like those extra words, you can easily rename the shortcuts after they’re created, or you can configure Windows to never insert the extra words in the first place (see our article on how to do this). And of course, you can create shortcuts to folders too, not just to files! Bottom line: Whenever you have a file that you’d like to access from somewhere else (whether it’s convenience you’re after, or because the file simply belongs in two places), create a shortcut to the original file in the new location. Tip #10.  Separate Application Files from Data Files Any digital organization guru will drum this rule into you.  Application files are the components of the software you’ve installed (e.g. Microsoft Word, Adobe Photoshop or Internet Explorer).  Data files are the files that you’ve created for yourself using that software (e.g. Word Documents, digital photos, emails or playlists). Software gets installed, uninstalled and upgraded all the time.  Hopefully you always have the original installation media (or downloaded set-up file) kept somewhere safe, and can thus reinstall your software at any time.  This means that the software component files are of little importance.  Whereas the files you have created with that software is, by definition, important.  It’s a good rule to always separate unimportant files from important files. So when your software prompts you to save a file you’ve just created, take a moment and check out where it’s suggesting that you save the file.  If it’s suggesting that you save the file into the same folder as the software itself, then definitely don’t follow that suggestion.  File it in your own folder!  In fact, see if you can find the program’s configuration option that determines where files are saved by default (if it has one), and change it. Tip #11.  Organize Files Based on Purpose, Not on File Type If you have, for example a folder called Work\Clients\Johnson, and within that folder you have two sub-folders, Word Documents and Spreadsheets (in other words, you’re separating “.doc” files from “.xls” files), then chances are that you’re not optimally organized.  It makes little sense to organize your files based on the program that created them.  Instead, create your sub-folders based on the purpose of the file.  For example, it would make more sense to create sub-folders called Correspondence and Financials.  It may well be that all the files in a given sub-folder are of the same file-type, but this should be more of a coincidence and less of a design feature of your organization system. Tip #12.  Maintain the Same Folder Structure on All Your Computers In other words, whatever organizational system you create, apply it to every computer that you can.  There are several benefits to this: There’s less to remember.  No matter where you are, you always know where to look for your files If you copy or synchronize files from one computer to another, then setting up the synchronization job becomes very simple Shortcuts can be copied or moved from one computer to another with ease (assuming the original files are also copied/moved).  There’s no need to find the target of the shortcut all over again on the second computer Ditto for linked files (e.g Word documents that link to data in a separate Excel file), playlists, and any files that reference the exact file locations of other files. This applies even to the drive that your files are stored on.  If your files are stored on C: on one computer, make sure they’re stored on C: on all your computers.  Otherwise all your shortcuts, playlists and linked files will stop working! Tip #13.  Create an “Inbox” Folder Create yourself a folder where you store all files that you’re currently working on, or that you haven’t gotten around to filing yet.  You can think of this folder as your “to-do” list.  You can call it “Inbox” (making it the same metaphor as your email system), or “Work”, or “To-Do”, or “Scratch”, or whatever name makes sense to you.  It doesn’t matter what you call it – just make sure you have one! Once you have finished working on a file, you then move it from the “Inbox” to its correct location within your organizational structure. You may want to use your Desktop as this “Inbox” folder.  Rightly or wrongly, most people do.  It’s not a bad place to put such files, but be careful:  If you do decide that your Desktop represents your “to-do” list, then make sure that no other files find their way there.  In other words, make sure that your “Inbox”, wherever it is, Desktop or otherwise, is kept free of junk – stray files that don’t belong there. So where should you put this folder, which, almost by definition, lives outside the structure of the rest of your filing system?  Well, first and foremost, it has to be somewhere handy.  This will be one of your most-visited folders, so convenience is key.  Putting it on the Desktop is a great option – especially if you don’t have any other folders on your Desktop:  the folder then becomes supremely easy to find in Windows Explorer: You would then create shortcuts to this folder in convenient spots all over your computer (“Favorite Links”, “Quick Launch”, etc). Tip #14.  Ensure You have Only One “Inbox” Folder Once you’ve created your “Inbox” folder, don’t use any other folder location as your “to-do list”.  Throw every incoming or created file into the Inbox folder as you create/receive it.  This keeps the rest of your computer pristine and free of randomly created or downloaded junk.  The last thing you want to be doing is checking multiple folders to see all your current tasks and projects.  Gather them all together into one folder. Here are some tips to help ensure you only have one Inbox: Set the default “save” location of all your programs to this folder. Set the default “download” location for your browser to this folder. If this folder is not your desktop (recommended) then also see if you can make a point of not putting “to-do” files on your desktop.  This keeps your desktop uncluttered and Zen-like: (the Inbox folder is in the bottom-right corner) Tip #15.  Be Vigilant about Clearing Your “Inbox” Folder This is one of the keys to staying organized.  If you let your “Inbox” overflow (i.e. allow there to be more than, say, 30 files or folders in there), then you’re probably going to start feeling like you’re overwhelmed:  You’re not keeping up with your to-do list.  Once your Inbox gets beyond a certain point (around 30 files, studies have shown), then you’ll simply start to avoid it.  You may continue to put files in there, but you’ll be scared to look at it, fearing the “out of control” feeling that all overworked, chaotic or just plain disorganized people regularly feel. So, here’s what you can do: Visit your Inbox/to-do folder regularly (at least five times per day). Scan the folder regularly for files that you have completed working on and are ready for filing.  File them immediately. Make it a source of pride to keep the number of files in this folder as small as possible.  If you value peace of mind, then make the emptiness of this folder one of your highest (computer) priorities If you know that a particular file has been in the folder for more than, say, six weeks, then admit that you’re not actually going to get around to processing it, and move it to its final resting place. Tip #16.  File Everything Immediately, and Use Shortcuts for Your Active Projects As soon as you create, receive or download a new file, store it away in its “correct” folder immediately.  Then, whenever you need to work on it (possibly straight away), create a shortcut to it in your “Inbox” (“to-do”) folder or your desktop.  That way, all your files are always in their “correct” locations, yet you still have immediate, convenient access to your current, active files.  When you finish working on a file, simply delete the shortcut. Ideally, your “Inbox” folder – and your Desktop – should contain no actual files or folders.  They should simply contain shortcuts. Tip #17.  Use Directory Symbolic Links (or Junctions) to Maintain One Unified Folder Structure Using this tip, we can get around a potential hiccup that we can run into when creating our organizational structure – the issue of having more than one drive on our computer (C:, D:, etc).  We might have files we need to store on the D: drive for space reasons, and yet want to base our organized folder structure on the C: drive (or vice-versa). Your chosen organizational structure may dictate that all your files must be accessed from the C: drive (for example, the root folder of all your files may be something like C:\Files).  And yet you may still have a D: drive and wish to take advantage of the hundreds of spare Gigabytes that it offers.  Did you know that it’s actually possible to store your files on the D: drive and yet access them as if they were on the C: drive?  And no, we’re not talking about shortcuts here (although the concept is very similar). By using the shell command mklink, you can essentially take a folder that lives on one drive and create an alias for it on a different drive (you can do lots more than that with mklink – for a full rundown on this programs capabilities, see our dedicated article).  These aliases are called directory symbolic links (and used to be known as junctions).  You can think of them as “virtual” folders.  They function exactly like regular folders, except they’re physically located somewhere else. For example, you may decide that your entire D: drive contains your complete organizational file structure, but that you need to reference all those files as if they were on the C: drive, under C:\Files.  If that was the case you could create C:\Files as a directory symbolic link – a link to D:, as follows: mklink /d c:\files d:\ Or it may be that the only files you wish to store on the D: drive are your movie collection.  You could locate all your movie files in the root of your D: drive, and then link it to C:\Files\Media\Movies, as follows: mklink /d c:\files\media\movies d:\ (Needless to say, you must run these commands from a command prompt – click the Start button, type cmd and press Enter) Tip #18. Customize Your Folder Icons This is not strictly speaking an organizational tip, but having unique icons for each folder does allow you to more quickly visually identify which folder is which, and thus saves you time when you’re finding files.  An example is below (from my folder that contains all files downloaded from the Internet): To learn how to change your folder icons, please refer to our dedicated article on the subject. Tip #19.  Tidy Your Start Menu The Windows Start Menu is usually one of the messiest parts of any Windows computer.  Every program you install seems to adopt a completely different approach to placing icons in this menu.  Some simply put a single program icon.  Others create a folder based on the name of the software.  And others create a folder based on the name of the software manufacturer.  It’s chaos, and can make it hard to find the software you want to run. Thankfully we can avoid this chaos with useful operating system features like Quick Launch, the Superbar or pinned start menu items. Even so, it would make a lot of sense to get into the guts of the Start Menu itself and give it a good once-over.  All you really need to decide is how you’re going to organize your applications.  A structure based on the purpose of the application is an obvious candidate.  Below is an example of one such structure: In this structure, Utilities means software whose job it is to keep the computer itself running smoothly (configuration tools, backup software, Zip programs, etc).  Applications refers to any productivity software that doesn’t fit under the headings Multimedia, Graphics, Internet, etc. In case you’re not aware, every icon in your Start Menu is a shortcut and can be manipulated like any other shortcut (copied, moved, deleted, etc). With the Windows Start Menu (all version of Windows), Microsoft has decided that there be two parallel folder structures to store your Start Menu shortcuts.  One for you (the logged-in user of the computer) and one for all users of the computer.  Having two parallel structures can often be redundant:  If you are the only user of the computer, then having two parallel structures is totally redundant.  Even if you have several users that regularly log into the computer, most of your installed software will need to be made available to all users, and should thus be moved out of the “just you” version of the Start Menu and into the “all users” area. To take control of your Start Menu, so you can start organizing it, you’ll need to know how to access the actual folders and shortcut files that make up the Start Menu (both versions of it).  To find these folders and files, click the Start button and then right-click on the All Programs text (Windows XP users should right-click on the Start button itself): The Open option refers to the “just you” version of the Start Menu, while the Open All Users option refers to the “all users” version.  Click on the one you want to organize. A Windows Explorer window then opens with your chosen version of the Start Menu selected.  From there it’s easy.  Double-click on the Programs folder and you’ll see all your folders and shortcuts.  Now you can delete/rename/move until it’s just the way you want it. Note:  When you’re reorganizing your Start Menu, you may want to have two Explorer windows open at the same time – one showing the “just you” version and one showing the “all users” version.  You can drag-and-drop between the windows. Tip #20.  Keep Your Start Menu Tidy Once you have a perfectly organized Start Menu, try to be a little vigilant about keeping it that way.  Every time you install a new piece of software, the icons that get created will almost certainly violate your organizational structure. So to keep your Start Menu pristine and organized, make sure you do the following whenever you install a new piece of software: Check whether the software was installed into the “just you” area of the Start Menu, or the “all users” area, and then move it to the correct area. Remove all the unnecessary icons (like the “Read me” icon, the “Help” icon (you can always open the help from within the software itself when it’s running), the “Uninstall” icon, the link(s)to the manufacturer’s website, etc) Rename the main icon(s) of the software to something brief that makes sense to you.  For example, you might like to rename Microsoft Office Word 2010 to simply Word Move the icon(s) into the correct folder based on your Start Menu organizational structure And don’t forget:  when you uninstall a piece of software, the software’s uninstall routine is no longer going to be able to remove the software’s icon from the Start Menu (because you moved and/or renamed it), so you’ll need to remove that icon manually. Tip #21.  Tidy C:\ The root of your C: drive (C:\) is a common dumping ground for files and folders – both by the users of your computer and by the software that you install on your computer.  It can become a mess. There’s almost no software these days that requires itself to be installed in C:\.  99% of the time it can and should be installed into C:\Program Files.  And as for your own files, well, it’s clear that they can (and almost always should) be stored somewhere else. In an ideal world, your C:\ folder should look like this (on Windows 7): Note that there are some system files and folders in C:\ that are usually and deliberately “hidden” (such as the Windows virtual memory file pagefile.sys, the boot loader file bootmgr, and the System Volume Information folder).  Hiding these files and folders is a good idea, as they need to stay where they are and are almost never needed to be opened or even seen by you, the user.  Hiding them prevents you from accidentally messing with them, and enhances your sense of order and well-being when you look at your C: drive folder. Tip #22.  Tidy Your Desktop The Desktop is probably the most abused part of a Windows computer (from an organization point of view).  It usually serves as a dumping ground for all incoming files, as well as holding icons to oft-used applications, plus some regularly opened files and folders.  It often ends up becoming an uncontrolled mess.  See if you can avoid this.  Here’s why… Application icons (Word, Internet Explorer, etc) are often found on the Desktop, but it’s unlikely that this is the optimum place for them.  The “Quick Launch” bar (or the Superbar in Windows 7) is always visible and so represents a perfect location to put your icons.  You’ll only be able to see the icons on your Desktop when all your programs are minimized.  It might be time to get your application icons off your desktop… You may have decided that the Inbox/To-do folder on your computer (see tip #13, above) should be your Desktop.  If so, then enough said.  Simply be vigilant about clearing it and preventing it from being polluted by junk files (see tip #15, above).  On the other hand, if your Desktop is not acting as your “Inbox” folder, then there’s no reason for it to have any data files or folders on it at all, except perhaps a couple of shortcuts to often-opened files and folders (either ongoing or current projects).  Everything else should be moved to your “Inbox” folder. In an ideal world, it might look like this: Tip #23.  Move Permanent Items on Your Desktop Away from the Top-Left Corner When files/folders are dragged onto your desktop in a Windows Explorer window, or when shortcuts are created on your Desktop from Internet Explorer, those icons are always placed in the top-left corner – or as close as they can get.  If you have other files, folders or shortcuts that you keep on the Desktop permanently, then it’s a good idea to separate these permanent icons from the transient ones, so that you can quickly identify which ones the transients are.  An easy way to do this is to move all your permanent icons to the right-hand side of your Desktop.  That should keep them separated from incoming items. Tip #24.  Synchronize If you have more than one computer, you’ll almost certainly want to share files between them.  If the computers are permanently attached to the same local network, then there’s no need to store multiple copies of any one file or folder – shortcuts will suffice.  However, if the computers are not always on the same network, then you will at some point need to copy files between them.  For files that need to permanently live on both computers, the ideal way to do this is to synchronize the files, as opposed to simply copying them. We only have room here to write a brief summary of synchronization, not a full article.  In short, there are several different types of synchronization: Where the contents of one folder are accessible anywhere, such as with Dropbox Where the contents of any number of folders are accessible anywhere, such as with Windows Live Mesh Where any files or folders from anywhere on your computer are synchronized with exactly one other computer, such as with the Windows “Briefcase”, Microsoft SyncToy, or (much more powerful, yet still free) SyncBack from 2BrightSparks.  This only works when both computers are on the same local network, at least temporarily. A great advantage of synchronization solutions is that once you’ve got it configured the way you want it, then the sync process happens automatically, every time.  Click a button (or schedule it to happen automatically) and all your files are automagically put where they’re supposed to be. If you maintain the same file and folder structure on both computers, then you can also sync files depend upon the correct location of other files, like shortcuts, playlists and office documents that link to other office documents, and the synchronized files still work on the other computer! Tip #25.  Hide Files You Never Need to See If you have your files well organized, you will often be able to tell if a file is out of place just by glancing at the contents of a folder (for example, it should be pretty obvious if you look in a folder that contains all the MP3s from one music CD and see a Word document in there).  This is a good thing – it allows you to determine if there are files out of place with a quick glance.  Yet sometimes there are files in a folder that seem out of place but actually need to be there, such as the “folder art” JPEGs in music folders, and various files in the root of the C: drive.  If such files never need to be opened by you, then a good idea is to simply hide them.  Then, the next time you glance at the folder, you won’t have to remember whether that file was supposed to be there or not, because you won’t see it at all! To hide a file, simply right-click on it and choose Properties: Then simply tick the Hidden tick-box:   Tip #26.  Keep Every Setup File These days most software is downloaded from the Internet.  Whenever you download a piece of software, keep it.  You’ll never know when you need to reinstall the software. Further, keep with it an Internet shortcut that links back to the website where you originally downloaded it, in case you ever need to check for updates. See tip #33 below for a full description of the excellence of organizing your setup files. Tip #27.  Try to Minimize the Number of Folders that Contain Both Files and Sub-folders Some of the folders in your organizational structure will contain only files.  Others will contain only sub-folders.  And you will also have some folders that contain both files and sub-folders.  You will notice slight improvements in how long it takes you to locate a file if you try to avoid this third type of folder.  It’s not always possible, of course – you’ll always have some of these folders, but see if you can avoid it. One way of doing this is to take all the leftover files that didn’t end up getting stored in a sub-folder and create a special “Miscellaneous” or “Other” folder for them. Tip #28.  Starting a Filename with an Underscore Brings it to the Top of a List Further to the previous tip, if you name that “Miscellaneous” or “Other” folder in such a way that its name begins with an underscore “_”, then it will appear at the top of the list of files/folders. The screenshot below is an example of this.  Each folder in the list contains a set of digital photos.  The folder at the top of the list, _Misc, contains random photos that didn’t deserve their own dedicated folder: Tip #29.  Clean Up those CD-ROMs and (shudder!) Floppy Disks Have you got a pile of CD-ROMs stacked on a shelf of your office?  Old photos, or files you archived off onto CD-ROM (or even worse, floppy disks!) because you didn’t have enough disk space at the time?  In the meantime have you upgraded your computer and now have 500 Gigabytes of space you don’t know what to do with?  If so, isn’t it time you tidied up that stack of disks and filed them into your gorgeous new folder structure? So what are you waiting for?  Bite the bullet, copy them all back onto your computer, file them in their appropriate folders, and then back the whole lot up onto a shiny new 1000Gig external hard drive! Useful Folders to Create This next section suggests some useful folders that you might want to create within your folder structure.  I’ve personally found them to be indispensable. The first three are all about convenience – handy folders to create and then put somewhere that you can always access instantly.  For each one, it’s not so important where the actual folder is located, but it’s very important where you put the shortcut(s) to the folder.  You might want to locate the shortcuts: On your Desktop In your “Quick Launch” area (or pinned to your Windows 7 Superbar) In your Windows Explorer “Favorite Links” area Tip #30.  Create an “Inbox” (“To-Do”) Folder This has already been mentioned in depth (see tip #13), but we wanted to reiterate its importance here.  This folder contains all the recently created, received or downloaded files that you have not yet had a chance to file away properly, and it also may contain files that you have yet to process.  In effect, it becomes a sort of “to-do list”.  It doesn’t have to be called “Inbox” – you can call it whatever you want. Tip #31.  Create a Folder where Your Current Projects are Collected Rather than going hunting for them all the time, or dumping them all on your desktop, create a special folder where you put links (or work folders) for each of the projects you’re currently working on. You can locate this folder in your “Inbox” folder, on your desktop, or anywhere at all – just so long as there’s a way of getting to it quickly, such as putting a link to it in Windows Explorer’s “Favorite Links” area: Tip #32.  Create a Folder for Files and Folders that You Regularly Open You will always have a few files that you open regularly, whether it be a spreadsheet of your current accounts, or a favorite playlist.  These are not necessarily “current projects”, rather they’re simply files that you always find yourself opening.  Typically such files would be located on your desktop (or even better, shortcuts to those files).  Why not collect all such shortcuts together and put them in their own special folder? As with the “Current Projects” folder (above), you would want to locate that folder somewhere convenient.  Below is an example of a folder called “Quick links”, with about seven files (shortcuts) in it, that is accessible through the Windows Quick Launch bar: See tip #37 below for a full explanation of the power of the Quick Launch bar. Tip #33.  Create a “Set-ups” Folder A typical computer has dozens of applications installed on it.  For each piece of software, there are often many different pieces of information you need to keep track of, including: The original installation setup file(s).  This can be anything from a simple 100Kb setup.exe file you downloaded from a website, all the way up to a 4Gig ISO file that you copied from a DVD-ROM that you purchased. The home page of the software manufacturer (in case you need to look up something on their support pages, their forum or their online help) The page containing the download link for your actual file (in case you need to re-download it, or download an upgraded version) The serial number Your proof-of-purchase documentation Any other template files, plug-ins, themes, etc that also need to get installed For each piece of software, it’s a great idea to gather all of these files together and put them in a single folder.  The folder can be the name of the software (plus possibly a very brief description of what it’s for – in case you can’t remember what the software does based in its name).  Then you would gather all of these folders together into one place, and call it something like “Software” or “Setups”. If you have enough of these folders (I have several hundred, being a geek, collected over 20 years), then you may want to further categorize them.  My own categorization structure is based on “platform” (operating system): The last seven folders each represents one platform/operating system, while _Operating Systems contains set-up files for installing the operating systems themselves.  _Hardware contains ROMs for hardware I own, such as routers. Within the Windows folder (above), you can see the beginnings of the vast library of software I’ve compiled over the years: An example of a typical application folder looks like this: Tip #34.  Have a “Settings” Folder We all know that our documents are important.  So are our photos and music files.  We save all of these files into folders, and then locate them afterwards and double-click on them to open them.  But there are many files that are important to us that can’t be saved into folders, and then searched for and double-clicked later on.  These files certainly contain important information that we need, but are often created internally by an application, and saved wherever that application feels is appropriate. A good example of this is the “PST” file that Outlook creates for us and uses to store all our emails, contacts, appointments and so forth.  Another example would be the collection of Bookmarks that Firefox stores on your behalf. And yet another example would be the customized settings and configuration files of our all our software.  Granted, most Windows programs store their configuration in the Registry, but there are still many programs that use configuration files to store their settings. Imagine if you lost all of the above files!  And yet, when people are backing up their computers, they typically only back up the files they know about – those that are stored in the “My Documents” folder, etc.  If they had a hard disk failure or their computer was lost or stolen, their backup files would not include some of the most vital files they owned.  Also, when migrating to a new computer, it’s vital to ensure that these files make the journey. It can be a very useful idea to create yourself a folder to store all your “settings” – files that are important to you but which you never actually search for by name and double-click on to open them.  Otherwise, next time you go to set up a new computer just the way you want it, you’ll need to spend hours recreating the configuration of your previous computer! So how to we get our important files into this folder?  Well, we have a few options: Some programs (such as Outlook and its PST files) allow you to place these files wherever you want.  If you delve into the program’s options, you will find a setting somewhere that controls the location of the important settings files (or “personal storage” – PST – when it comes to Outlook) Some programs do not allow you to change such locations in any easy way, but if you get into the Registry, you can sometimes find a registry key that refers to the location of the file(s).  Simply move the file into your Settings folder and adjust the registry key to refer to the new location. Some programs stubbornly refuse to allow their settings files to be placed anywhere other then where they stipulate.  When faced with programs like these, you have three choices:  (1) You can ignore those files, (2) You can copy the files into your Settings folder (let’s face it – settings don’t change very often), or (3) you can use synchronization software, such as the Windows Briefcase, to make synchronized copies of all your files in your Settings folder.  All you then have to do is to remember to run your sync software periodically (perhaps just before you run your backup software!). There are some other things you may decide to locate inside this new “Settings” folder: Exports of registry keys (from the many applications that store their configurations in the Registry).  This is useful for backup purposes or for migrating to a new computer Notes you’ve made about all the specific customizations you have made to a particular piece of software (so that you’ll know how to do it all again on your next computer) Shortcuts to webpages that detail how to tweak certain aspects of your operating system or applications so they are just the way you like them (such as how to remove the words “Shortcut to” from the beginning of newly created shortcuts).  In other words, you’d want to create shortcuts to half the pages on the How-To Geek website! Here’s an example of a “Settings” folder: Windows Features that Help with Organization This section details some of the features of Microsoft Windows that are a boon to anyone hoping to stay optimally organized. Tip #35.  Use the “Favorite Links” Area to Access Oft-Used Folders Once you’ve created your great new filing system, work out which folders you access most regularly, or which serve as great starting points for locating the rest of the files in your folder structure, and then put links to those folders in your “Favorite Links” area of the left-hand side of the Windows Explorer window (simply called “Favorites” in Windows 7):   Some ideas for folders you might want to add there include: Your “Inbox” folder (or whatever you’ve called it) – most important! The base of your filing structure (e.g. C:\Files) A folder containing shortcuts to often-accessed folders on other computers around the network (shown above as Network Folders) A folder containing shortcuts to your current projects (unless that folder is in your “Inbox” folder) Getting folders into this area is very simple – just locate the folder you’re interested in and drag it there! Tip #36.  Customize the Places Bar in the File/Open and File/Save Boxes Consider the screenshot below: The highlighted icons (collectively known as the “Places Bar”) can be customized to refer to any folder location you want, allowing instant access to any part of your organizational structure. Note:  These File/Open and File/Save boxes have been superseded by new versions that use the Windows Vista/Windows 7 “Favorite Links”, but the older versions (shown above) are still used by a surprisingly large number of applications. The easiest way to customize these icons is to use the Group Policy Editor, but not everyone has access to this program.  If you do, open it up and navigate to: User Configuration > Administrative Templates > Windows Components > Windows Explorer > Common Open File Dialog If you don’t have access to the Group Policy Editor, then you’ll need to get into the Registry.  Navigate to: HKEY_CURRENT_USER \ Software \ Microsoft  \ Windows \ CurrentVersion \ Policies \ comdlg32 \ Placesbar It should then be easy to make the desired changes.  Log off and log on again to allow the changes to take effect. Tip #37.  Use the Quick Launch Bar as a Application and File Launcher That Quick Launch bar (to the right of the Start button) is a lot more useful than people give it credit for.  Most people simply have half a dozen icons in it, and use it to start just those programs.  But it can actually be used to instantly access just about anything in your filing system: For complete instructions on how to set this up, visit our dedicated article on this topic. Tip #38.  Put a Shortcut to Windows Explorer into Your Quick Launch Bar This is only necessary in Windows Vista and Windows XP.  The Microsoft boffins finally got wise and added it to the Windows 7 Superbar by default. Windows Explorer – the program used for managing your files and folders – is one of the most useful programs in Windows.  Anyone who considers themselves serious about being organized needs instant access to this program at any time.  A great place to create a shortcut to this program is in the Windows XP and Windows Vista “Quick Launch” bar: To get it there, locate it in your Start Menu (usually under “Accessories”) and then right-drag it down into your Quick Launch bar (and create a copy). Tip #39.  Customize the Starting Folder for Your Windows 7 Explorer Superbar Icon If you’re on Windows 7, your Superbar will include a Windows Explorer icon.  Clicking on the icon will launch Windows Explorer (of course), and will start you off in your “Libraries” folder.  Libraries may be fine as a starting point, but if you have created yourself an “Inbox” folder, then it would probably make more sense to start off in this folder every time you launch Windows Explorer. To change this default/starting folder location, then first right-click the Explorer icon in the Superbar, and then right-click Properties:Then, in Target field of the Windows Explorer Properties box that appears, type %windir%\explorer.exe followed by the path of the folder you wish to start in.  For example: %windir%\explorer.exe C:\Files If that folder happened to be on the Desktop (and called, say, “Inbox”), then you would use the following cleverness: %windir%\explorer.exe shell:desktop\Inbox Then click OK and test it out. Tip #40.  Ummmmm…. No, that’s it.  I can’t think of another one.  That’s all of the tips I can come up with.  I only created this one because 40 is such a nice round number… Case Study – An Organized PC To finish off the article, I have included a few screenshots of my (main) computer (running Vista).  The aim here is twofold: To give you a sense of what it looks like when the above, sometimes abstract, tips are applied to a real-life computer, and To offer some ideas about folders and structure that you may want to steal to use on your own PC. Let’s start with the C: drive itself.  Very minimal.  All my files are contained within C:\Files.  I’ll confine the rest of the case study to this folder: That folder contains the following: Mark: My personal files VC: My business (Virtual Creations, Australia) Others contains files created by friends and family Data contains files from the rest of the world (can be thought of as “public” files, usually downloaded from the Net) Settings is described above in tip #34 The Data folder contains the following sub-folders: Audio:  Radio plays, audio books, podcasts, etc Development:  Programmer and developer resources, sample source code, etc (see below) Humour:  Jokes, funnies (those emails that we all receive) Movies:  Downloaded and ripped movies (all legal, of course!), their scripts, DVD covers, etc. Music:  (see below) Setups:  Installation files for software (explained in full in tip #33) System:  (see below) TV:  Downloaded TV shows Writings:  Books, instruction manuals, etc (see below) The Music folder contains the following sub-folders: Album covers:  JPEG scans Guitar tabs:  Text files of guitar sheet music Lists:  e.g. “Top 1000 songs of all time” Lyrics:  Text files MIDI:  Electronic music files MP3 (representing 99% of the Music folder):  MP3s, either ripped from CDs or downloaded, sorted by artist/album name Music Video:  Video clips Sheet Music:  usually PDFs The Data\Writings folder contains the following sub-folders: (all pretty self-explanatory) The Data\Development folder contains the following sub-folders: Again, all pretty self-explanatory (if you’re a geek) The Data\System folder contains the following sub-folders: These are usually themes, plug-ins and other downloadable program-specific resources. The Mark folder contains the following sub-folders: From Others:  Usually letters that other people (friends, family, etc) have written to me For Others:  Letters and other things I have created for other people Green Book:  None of your business Playlists:  M3U files that I have compiled of my favorite songs (plus one M3U playlist file for every album I own) Writing:  Fiction, philosophy and other musings of mine Mark Docs:  Shortcut to C:\Users\Mark Settings:  Shortcut to C:\Files\Settings\Mark The Others folder contains the following sub-folders: The VC (Virtual Creations, my business – I develop websites) folder contains the following sub-folders: And again, all of those are pretty self-explanatory. Conclusion These tips have saved my sanity and helped keep me a productive geek, but what about you? What tips and tricks do you have to keep your files organized?  Please share them with us in the comments.  Come on, don’t be shy… Similar Articles Productive Geek Tips Fix For When Windows Explorer in Vista Stops Showing File NamesWhy Did Windows Vista’s Music Folder Icon Turn Yellow?Print or Create a Text File List of the Contents in a Directory the Easy WayCustomize the Windows 7 or Vista Send To MenuAdd Copy To / Move To on Windows 7 or Vista Right-Click Menu TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips Acronis Online Backup DVDFab 6 Revo Uninstaller Pro Registry Mechanic 9 for Windows Track Daily Goals With 42Goals Video Toolbox is a Superb Online Video Editor Fun with 47 charts and graphs Tomorrow is Mother’s Day Check the Average Speed of YouTube Videos You’ve Watched OutlookStatView Scans and Displays General Usage Statistics

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  • What’s Your Tax Strategy? Automate the Tax Transfer Pricing Process!

    - by tobyehatch
    Does your business operate in multiple countries? Well, whether you like it or not, many local and international tax authorities inspect your tax strategy.  Legal, effective tax planning is perceived as a “moral” issue. CEOs are being asked to testify on their process of tax transfer pricing between multinational legal entities.  Marc Seewald, Senior Director of Product Management for EPM Applications specializing in all tax subjects and Product Manager for Oracle Hyperion Tax Provisioning, and Bart Stoehr, Senior Director of Product Strategy for Oracle Hyperion Profitability and Cost Management joined me for a discussion/podcast on this interesting subject.  So what exactly is “tax transfer pricing”? Marc defined it this way. “Tax transfer pricing is a profit allocation methodology required to be used by multinational corporations. Specifically, the ultimate goal of the transfer pricing is to ensure that the global multinational pays their fair share of income tax in each of their local markets. Specifically, it prevents companies from unfairly moving profit from ‘high tax’ countries to ‘low tax’ countries.” According to Marc, in today’s global economy, profitability can be significantly impacted by goods and services exchanged between the related divisions within a single multinational company.  To ensure that these cost allocations are done fairly, there are rules that govern the process. These rules ensure that intercompany allocations fairly represent the actual nature of the businesses activity- as if two divisions were unrelated - and provide a clear audit trail of how the costs have been allocated to prove that allocations fall within reasonable ranges.  What are the repercussions of improper tax transfer pricing? How important is it? Tax transfer pricing allocations can materially impact the amount of overall corporate income taxes paid by a company worldwide, in some cases by hundreds of millions of dollars!  Since so much tax revenue is at stake, revenue agencies like the IRS, and international regulatory bodies like the Organization for Economic Cooperation and Development (OECD) are pushing to reform and clarify reporting for tax transfer pricing. Most recently the OECD announced an “Action Plan for Base Erosion and Profit Shifting”. As Marc explained, the times are changing and companies need to be responsive to this issue. “It feels like every other week there is another company being accused of avoiding taxes,” said Marc. Most recently, Caterpillar was accused of avoiding billions of dollars in taxes. In the last couple of years, Apple, GE, Ikea, and Starbucks, have all been accused of tax avoidance. It’s imperative that companies like these have a clear and auditable tax transfer process that enables them to justify tax transfer pricing allocations and avoid steep penalties and bad publicity. Transparency and efficiency are what is needed when it comes to the tax transfer pricing process. Bart explained that tax transfer pricing is driving a deeper inspection of profit recognition specifically focused on the tax element of profit.  However, allocations needed to support tax profitability are nearly identical in process to allocations taking place in other parts of the finance organization. For example, the methods and processes necessary to arrive at tax profitability by legal entity are no different than those used to arrive at fully loaded profitability for a product line. In fact, there is a great opportunity for alignment across these two different functions.So it seems that tax transfer pricing should be reflected in profitability in general. Bart agreed and told us more about some of the critical sub-processes of an overall tax transfer pricing process within the Oracle solution for tax transfer pricing.  “First, there is a ton of data preparation, enrichment and pre-allocation data analysis that is managed in the Oracle Hyperion solution. This serves as the “data staging” to the next, critical sub-processes.  From here, we leverage the Oracle EPM platform’s ability to re-use dimensions and legal entity driver data and financial data with Oracle Hyperion Profitability and Cost Management (HPCM).  Within HPCM, we manage the driver data, define the legal entity to legal entity allocation rules (like cost plus), and have the option to test out multiple, simultaneous tax transfer pricing what-if scenarios.  Once processed, a tax expert can evaluate the effectiveness of any one scenario result versus another via a variance analysis configured with HPCM’s pre-packaged reporting capability known as Oracle Hyperion SmartView for Office.”   Further, Bart explained that the ability to visibly demonstrate how a cost or revenue has been allocated is really helpful and auditable.  “HPCM’s Traceability Maps are that visual representation of all allocation flows that have been executed and is the tax transfer analyst’s best friend in maintaining clear documentation for tax transfer pricing audits. Simply click and drill as you inspect the chain of allocation definitions and results. Once final, the post-allocated tax data can be compared to the GL to create invoices and journal entries for posting to your GL system of choice.  Of course, there is a framework for overall governance of the journal entries, allocation percentages, and reporting to include necessary approvals.” Lastly, Marc explained that the key value in using the Oracle Hyperion solution for tax transfer pricing is that it keeps everything in alignment in one single place. Specifically, Oracle Hyperion effectively becomes the single book of record for the GAAP, management, and the tax set of books. There are many benefits to having one source of the truth. These include EFFICIENCY, CONTROLS and TRANSPARENCY.So, what’s your tax strategy? Why not automate the tax transfer pricing process!To listen to the entire podcast, click here.To learn more about Oracle Hyperion Profitability and Cost Management (HPCM), click here.

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  • HPCM 11.1.2.2.x - How to find data in an HPCM Standard Costing database

    - by Jane Story
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} When working with a Hyperion Profitability and Cost Management (HPCM) Standard Costing application, there can often be a requirement to check data or allocated results using reporting tools e.g Smartview. To do this, you are retrieving data directly from the Essbase databases related to your HPCM model. For information, running reports is covered in Chapter 9 of the HPCM User documentation. The aim of this blog is to provide a quick guide to finding this data for reporting in the HPCM generated Essbase database in v11.1.2.2.x of HPCM. In order to retrieve data from an HPCM generated Essbase database, it is important to understand each of the following dimensions in the Essbase database and where data is located within them: Measures dimension – identifies Measures AllocationType dimension – identifies Direct Allocation Data or Genealogy Allocation data Point Of View (POV) dimensions – there must be at least one, maximum of four. Business dimensions: Stage Business dimensions – these will be identified by the Stage prefix. Intra-Stage dimension – these will be identified by the _Intra suffix. Essbase outlines and reporting is explained in the documentation here:http://docs.oracle.com/cd/E17236_01/epm.1112/hpm_user/ch09s02.html For additional details on reporting measures, please review this section of the documentation:http://docs.oracle.com/cd/E17236_01/epm.1112/hpm_user/apas03.html Reporting requirements in HPCM quite often start with identifying non balanced items in the Stage Balancing report. The following documentation link provides help with identifying some of the items within the Stage Balancing report:http://docs.oracle.com/cd/E17236_01/epm.1112/hpm_user/generatestagebalancing.html The following are some types of data upon which you may want to report: Stage Data: Direct Input Assigned Input Data Assigned Output Data Idle Cost/Revenue Unassigned Cost/Revenue Over Driven Cost/Revenue Direct Allocation Data Genealogy Allocation Data Stage Data Stage Data consists of: Direct Input i.e. input data, the starting point of your allocation e.g. in Stage 1 Assigned Input Data i.e. the cost/revenue received from a prior stage (i.e. stage 2 and higher). Assigned Output Data i.e. for each stage, the data that will be assigned forward is assigned post stage data. Reporting on this data is explained in the documentation here:http://docs.oracle.com/cd/E17236_01/epm.1112/hpm_user/ch09s03.html Dimension Selection Measures Direct Input: CostInput RevenueInput Assigned Input (from previous stages): CostReceivedPriorStage RevenueReceivedPriorStage Assigned Output (to subsequent stages): CostAssignedPostStage RevenueAssignedPostStage AllocationType DirectAllocation POV One member from each POV dimension Stage Business Dimensions Any members for the stage business dimensions for the stage you wish to see the Stage data for. All other Dimensions NoMember Idle/Unassigned/OverDriven To view Idle, Unassigned or Overdriven Costs/Revenue, first select which stage for which you want to view this data. If multiple Stages have unassigned/idle, resolve the earliest first and re-run the calculation as differences in early stages will create unassigned/idle in later stages. Dimension Selection Measures Idle: IdleCost IdleRevenue Unassigned: UnAssignedCost UnAssignedRevenue Overdriven: OverDrivenCost OverDrivenRevenue AllocationType DirectAllocation POV One member from each POV dimension Dimensions in the Stage with Unassigned/ Idle/OverDriven Cost All the Stage Business dimensions in the Stage with Unassigned/Idle/Overdriven. Zoom in on each dimension to find the individual members to find which members have Unassigned/Idle/OverDriven data. All other Dimensions NoMember Direct Allocation Data Direct allocation data shows the data received by a destination intersection from a source intersection where a direct assignment(s) exists. Reporting on direct allocation data is explained in the documentation here:http://docs.oracle.com/cd/E17236_01/epm.1112/hpm_user/ch09s04.html You would select the following to report direct allocation data Dimension Selection Measures CostReceivedPriorStage AllocationType DirectAllocation POV One member from each POV dimension Stage Business Dimensions Any members for the SOURCE stage business dimensions and the DESTINATION stage business dimensions for the direct allocations for the stage you wish to report on. All other Dimensions NoMember Genealogy Allocation Data Genealogy allocation data shows the indirect data relationships between stages. Genealogy calculations run in the HPCM Reporting database only. Reporting on genealogy data is explained in the documentation here:http://docs.oracle.com/cd/E17236_01/epm.1112/hpm_user/ch09s05.html Dimension Selection Measures CostReceivedPriorStage AllocationType GenealogyAllocation (IndirectAllocation in 11.1.2.1 and prior versions) POV One member from each POV dimension Stage Business Dimensions Any stage business dimension members from the STARTING stage in Genealogy Any stage business dimension members from the INTERMEDIATE stage(s) in Genealogy Any stage business dimension members from the ENDING stage in Genealogy All other Dimensions NoMember Notes If you still don’t see data after checking the above, please check the following Check the calculation has been run. Here are couple of indicators that might help them with that. Note the size of essbase cube before and after calculations ensure that a calculation was run against the database you are examing. Export the essbase data to a text file to confirm that some data exists. Examine the date and time on task area to see when, if any, calculations were run and what choices were used (e.g. Genealogy choices) If data does not exist in places where they are expecting, it could be that No calculations/genealogy were run No calculations were successfully run The model/data at feeder location were either absent or incompatible, resulting in no allocation e.g no driver data. Smartview Invocation from HPCM From version 11.1.2.2.350 of HPCM (this version will be GA shortly), it is possible to directly invoke Smartview from HPCM. There is guided navigation before the Smartview invocation and it is then possible to see the selected value(s) in SmartView. Click to Download HPCM 11.1.2.2.x - How to find data in an HPCM Standard Costing database (Right click or option-click the link and choose "Save As..." to download this pdf file)

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  • Developing Schema Compare for Oracle (Part 6): 9i Query Performance

    - by Simon Cooper
    All throughout the EAP and beta versions of Schema Compare for Oracle, our main request was support for Oracle 9i. After releasing version 1.0 with support for 10g and 11g, our next step was then to get version 1.1 of SCfO out with support for 9i. However, there were some significant problems that we had to overcome first. This post will concentrate on query execution time. When we first tested SCfO on a 9i server, after accounting for various changes to the data dictionary, we found that database registration was taking a long time. And I mean a looooooong time. The same database that on 10g or 11g would take a couple of minutes to register would be taking upwards of 30 mins on 9i. Obviously, this is not ideal, so a poke around the query execution plans was required. As an example, let's take the table population query - the one that reads ALL_TABLES and joins it with a few other dictionary views to get us back our list of tables. On 10g, this query takes 5.6 seconds. On 9i, it takes 89.47 seconds. The difference in execution plan is even more dramatic - here's the (edited) execution plan on 10g: -------------------------------------------------------------------------------| Id | Operation | Name | Bytes | Cost |-------------------------------------------------------------------------------| 0 | SELECT STATEMENT | | 108K| 939 || 1 | SORT ORDER BY | | 108K| 939 || 2 | NESTED LOOPS OUTER | | 108K| 938 ||* 3 | HASH JOIN RIGHT OUTER | | 103K| 762 || 4 | VIEW | ALL_EXTERNAL_LOCATIONS | 2058 | 3 ||* 20 | HASH JOIN RIGHT OUTER | | 73472 | 759 || 21 | VIEW | ALL_EXTERNAL_TABLES | 2097 | 3 ||* 34 | HASH JOIN RIGHT OUTER | | 39920 | 755 || 35 | VIEW | ALL_MVIEWS | 51 | 7 || 58 | NESTED LOOPS OUTER | | 39104 | 748 || 59 | VIEW | ALL_TABLES | 6704 | 668 || 89 | VIEW PUSHED PREDICATE | ALL_TAB_COMMENTS | 2025 | 5 || 106 | VIEW | ALL_PART_TABLES | 277 | 11 |------------------------------------------------------------------------------- And the same query on 9i: -------------------------------------------------------------------------------| Id | Operation | Name | Bytes | Cost |-------------------------------------------------------------------------------| 0 | SELECT STATEMENT | | 16P| 55G|| 1 | SORT ORDER BY | | 16P| 55G|| 2 | NESTED LOOPS OUTER | | 16P| 862M|| 3 | NESTED LOOPS OUTER | | 5251G| 992K|| 4 | NESTED LOOPS OUTER | | 4243M| 2578 || 5 | NESTED LOOPS OUTER | | 2669K| 1440 ||* 6 | HASH JOIN OUTER | | 398K| 302 || 7 | VIEW | ALL_TABLES | 342K| 276 || 29 | VIEW | ALL_MVIEWS | 51 | 20 ||* 50 | VIEW PUSHED PREDICATE | ALL_TAB_COMMENTS | 2043 | ||* 66 | VIEW PUSHED PREDICATE | ALL_EXTERNAL_TABLES | 1777K| ||* 80 | VIEW PUSHED PREDICATE | ALL_EXTERNAL_LOCATIONS | 1744K| ||* 96 | VIEW | ALL_PART_TABLES | 852K| |------------------------------------------------------------------------------- Have a look at the cost column. 10g's overall query cost is 939, and 9i is 55,000,000,000 (or more precisely, 55,496,472,769). It's also having to process far more data. What on earth could be causing this huge difference in query cost? After trawling through the '10g New Features' documentation, we found item 1.9.2.21. Before 10g, Oracle advised that you do not collect statistics on data dictionary objects. From 10g, it advised that you do collect statistics on the data dictionary; for our queries, Oracle therefore knows what sort of data is in the dictionary tables, and so can generate an efficient execution plan. On 9i, no statistics are present on the system tables, so Oracle has to use the Rule Based Optimizer, which turns most LEFT JOINs into nested loops. If we force 9i to use hash joins, like 10g, we get a much better plan: -------------------------------------------------------------------------------| Id | Operation | Name | Bytes | Cost |-------------------------------------------------------------------------------| 0 | SELECT STATEMENT | | 7587K| 3704 || 1 | SORT ORDER BY | | 7587K| 3704 ||* 2 | HASH JOIN OUTER | | 7587K| 822 ||* 3 | HASH JOIN OUTER | | 5262K| 616 ||* 4 | HASH JOIN OUTER | | 2980K| 465 ||* 5 | HASH JOIN OUTER | | 710K| 432 ||* 6 | HASH JOIN OUTER | | 398K| 302 || 7 | VIEW | ALL_TABLES | 342K| 276 || 29 | VIEW | ALL_MVIEWS | 51 | 20 || 50 | VIEW | ALL_PART_TABLES | 852K| 104 || 78 | VIEW | ALL_TAB_COMMENTS | 2043 | 14 || 93 | VIEW | ALL_EXTERNAL_LOCATIONS | 1744K| 31 || 106 | VIEW | ALL_EXTERNAL_TABLES | 1777K| 28 |------------------------------------------------------------------------------- That's much more like it. This drops the execution time down to 24 seconds. Not as good as 10g, but still an improvement. There are still several problems with this, however. 10g introduced a new join method - a right outer hash join (used in the first execution plan). The 9i query optimizer doesn't have this option available, so forcing a hash join means it has to hash the ALL_TABLES table, and furthermore re-hash it for every hash join in the execution plan; this could be thousands and thousands of rows. And although forcing hash joins somewhat alleviates this problem on our test systems, there's no guarantee that this will improve the execution time on customers' systems; it may even increase the time it takes (say, if all their tables are partitioned, or they've got a lot of materialized views). Ideally, we would want a solution that provides a speedup whatever the input. To try and get some ideas, we asked some oracle performance specialists to see if they had any ideas or tips. Their recommendation was to add a hidden hook into the product that allowed users to specify their own query hints, or even rewrite the queries entirely. However, we would prefer not to take that approach; as well as a lot of new infrastructure & a rewrite of the population code, it would have meant that any users of 9i would have to spend some time optimizing it to get it working on their system before they could use the product. Another approach was needed. All our population queries have a very specific pattern - a base table provides most of the information we need (ALL_TABLES for tables, or ALL_TAB_COLS for columns) and we do a left join to extra subsidiary tables that fill in gaps (for instance, ALL_PART_TABLES for partition information). All the left joins use the same set of columns to join on (typically the object owner & name), so we could re-use the hash information for each join, rather than re-hashing the same columns for every join. To allow us to do this, along with various other performance improvements that could be done for the specific query pattern we were using, we read all the tables individually and do a hash join on the client. Fortunately, this 'pure' algorithmic problem is the kind that can be very well optimized for expected real-world situations; as well as storing row data we're not using in the hash key on disk, we use very specific memory-efficient data structures to store all the information we need. This allows us to achieve a database population time that is as fast as on 10g, and even (in some situations) slightly faster, and a memory overhead of roughly 150 bytes per row of data in the result set (for schemas with 10,000 tables in that means an extra 1.4MB memory being used during population). Next: fun with the 9i dictionary views.

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  • WAN Optimization for Small Office/Home Office

    - by TiernanO
    I have been reading up on WAN optimization for the last while, mostly out of interest of speeding up my own internet connections, but also to speed up the office internet connection. At home, I have 2 cable modems plugged into a RouterBoard RB750, which load balances the connections. In the office, we have a single connection into a NetGear router. Most of the WAN Optimization products I have seen, seem to be prohibitively expensive, but also seem to be based on the idea of having multiple branches around the world. What I am looking for, ideally, is as follows: software install: I am "guessing" I need to install it in 2 places: one in the office or house, and one in "the cloud". any connections going to, say, The US (we are in Europe, but our backup's live in the US currently, which would be something important to speed up) would be "tunnelled" though the Optimizer. If downloading or uploading large files, open multiple connections between both "the cloud" and the optimizer... This is where a lot of speed could be gained. finally, for items not compressed, they would be compressed on the cloud side of things, also items that are already on the optimizer could be not sent again. kind of like RSync or Proxy servers... So, is there something that can be done? Is it available using off the shelf components (some magic script with SSH, Squid, Linux and duct tape) or is it something that needs to be purchased? or even an Open Source Project that does 90% of what i am asking?

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  • Answers to Conference Revenue Tweet Questions

    - by D'Arcy Lussier
    Originally posted on: http://geekswithblogs.net/dlussier/archive/2014/05/27/156612.aspxI tweeted this the other day… …and I had some people tweet back questioning/asking about the profit number. So here’s how I came to that figure. Total Revenue Let’s talk total revenue first. This conference has a huge list of companies/organizations paying some amount for sponsorship. Platinum ($1500) x 5 = $7500 Gold ($1000) x 3 = $3000 Silver ($500) x 9 = $4500 Bronze ($250) x 13 = $3250 There’s also a title sponsor level but there’s no mention of how much that is…more than $1500 though, so let’s just say $2500. Total Sponsorship Revenue: $20750.00 For registrations, this conference is claiming over 300 attendees. We’ll just calculate at 300 and the discounted “member rate” – $249. Total Registration Revenue: $74700.00 Booth space is also sold for a vendor area, but let’s just leave that out of the calculation. Total Event Revenue: $95450.00 Now that we know how much money we’re playing with, let’s knock out the costs for the event. Total Costs Hard Costs Audio/Visual Services $2000 Conference Rooms (4 Breakouts + Plenary) $2500 Insurance $700 Printing/Signage $1500 Travel/Hotel Rooms $2000 Keynotes $2000 So let’s talk about these hard costs first. First you may be asking about the Audio Visual. Yes those services can be that high, actually higher. But since there’s an A/V company touted as the official A/V provider, I gotta think there’s some discount for being branded as such. Conference rooms are actually an inflated amount of $500 per. Venues make money on the food they sell at events, not on room rentals. The more food, the cheaper the rooms tend to be offered at. Still, for the sake of argument, let’s set the rooms at $500 each knowing that they could be lower. For travel and hotel rooms…it appears that most of the speakers at this conference are local, meaning there’s no travel or hotel cost. But a few of them I wasn’t too sure…so let’s factor in enough to cover two outside speakers (airfare and hotel). There are two keynotes for this event and depending on the event those may be paid gigs. I’m not sure if they are or not, but considering the closing one is a comedian I’m going to add some funds here for that just in case. Total Hard Costs: $10700 Now that the hard costs are out of the way, let’s talk about the food costs. Food Costs The conference is providing a continental breakfast (YEEEESH!), some level of luncheon, and I have to assume coffee breaks in between. Let’s look at those costs. Continental Breakfast $12 per person Lunch Buffet $18 per person Coffee Breaks (2) $6 per person (or $3 a cup) Snacks (2) $10 per person (or $5 each) Note that the lunch buffet assumes a *good* lunch buffet – two entrees, starch, vegetable, salads, and bread. Not sure if there’ll be snacks during coffee breaks but let’s assume so. Total Food Cost Per Person: $46 Food Cost: $14950 Gratuity: $2691 Total Food Cost: $17641 Total food cost is based on the $46 per person cost x 325. 300 for attendance, 12 for speakers, extra 13 for volunteers/organizers. Gratuity is 18%. Grand Totals So let’s sum things up here. Total Costs Hard Costs: $10700.00 Food Costs: $17641.00 Total:          $28341.00 Taxes:         $3685.00 Grand Total  $32026.00 Total Revenue Sponsorship  $20750 Registration   $74700 Grand Total   $95450.00 Total Profit $63424.00 Now what if the registration numbers were lower and they only got 100 people to show up. In that scenario there’d still be a profit of just under $26000. Closing Comments A couple of things to note: - I haven’t factored in anything for prizes. Not sure if any will be given out - We didn’t add in the booth space revenue - We’re assuming speakers aren’t getting paid, but even if they were at the high end its $12000 ($1000 per session), which is probably an inflated number for local speakers. - Note that all registrations were set to the “member” discounted price. The non-member registration price is higher. There is also an option for those that just want to show up for the opening keynote. There you have it! Let me know if you have any questions. D

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  • Need a CDN with SSL

    - by Till
    We currently use Edgecast through Speedyrails. Back when I did my research they were both fast and very cost-effective. I haven't looked in a while, but now we need SSL on our assets as well. I reached out to our current provider and they want a setup fee and something like 260 USD per host per month (we use multiple hosts currently). I looked at AWS Cloudfront and it seems the most cost affective way to get SSL, but it's not a custom domain then (e.g. cdn.example.org), which I could live with. Has any else researched this lately and has any providers to get in touch with - can be resellers or direct buys. I'm not looking for a bargain, I just want to get an idea what these things cost. Edit, 2012-08-23: Must have is custom origin. E.g. I don't want to manually upload files somewhere else. Edgecast and Cloudfront both support this.

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  • In a GUI based Application in Linux It is working properly in some systems,But segmentation fault (Because of SIGSEGV signal) is coming in others.Why? [closed]

    - by Sreejith
    The application consists of Driver code,a Source Object file(.so) ,and a Application code to interact with a hardware Card.. The problem comes in a mmap().It reads address from a card. But it is not getting the correct address in some systems.The Error is because of It is receiving a SIGSEGV signal and segmentation fault followed to that.But in some system which having the same version of kernel is not at all facing the problem and working properly. So please any one suggest the Reason and Remedy for this Problem.

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  • Breaking out of .emacs script

    - by prosseek
    I use two emacs (Aquamcs and text based emacs) on my Mac. I normally use text based emacs for just editing something, so I don't want to load anything with it. What I came up with is to have the checking code in .emacs to exit/break if it's text based emacs (darwin system but not aquamacs). (when (and (equal system-type 'darwin) (not (boundp 'aquamacs-version))) (exit) ??? (break) ???? ) It seems to work, but I don't know how to break out of .emacs. How to do that? ADDED I just wanted to speed up in loading text based emacs on my mac, and I thought about breaking out as a solution. Based on the helpful answers, I came up with the following code that runs .emacs only when it's not a text based emacs. (setq inhibit-splash-screen t) (unless (null window-system)

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  • Announcing StorageTek VSM 6

    - by uwes
    On 23rd of October Oracle announced the 6th generation StorageTek Virtual Storage Manager system (StorageTek VSM 6). StorageTek VSM 6 provides customers simple, flexible and mainframe class reliability all while reducing a customer’s total cost of ownership: Simple – Efficiently manages data and storage resources according to customer-defined rules, while streamlining overall tape operations Flexible – Engineered with flexibility in mind, can be deployed to meet each enterprise’s unique business requirements  Reliable – Reduces a customer’s exposure by providing superior data protection, end-to-end high availability architecture and closed loop data integrity checking Low Total Cost of Ownership and Investment Protection – Low asset acquisition cost, high-density data center footprint and physical tape energy efficiency keeps customers storage spending within budget For More Information Go To: Oracle.com Tape PageOracle Technology Network Tape Page

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  • I want to deploy my php based web application with apache-ant. How can I do that?

    - by codeperl
    I googled it. But unfortunately did not get the specific answer. I am a fan of command line and typing. So now, I want to deploy my php based web application with apache-ant. How can I do that? Also I want to practice these deployment in my local pc. Is it possible? Phing is there and what i heard phing works on the top of apache-ant for php application deployment. But I want to face the hassel and want to write in my own hand.

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  • Need to call a script at logon based on hostname. Win 2k3 Domain and XP/7 workstations.

    - by Malocchio
    I have a user logon script. I want to install printers based on hostname. Inside this folder \domain.local\SYSVOL\domain.local\Policies{DF3F608C-8D78-934F-B79F-1965F3C4409B}\User\Scripts\Logon I have cmd files for each host/workstation and the logon.cmd. Terminal Servers are honoring the environment variable %clientname% but the workstations are not. Relevant area of logon.cmd rem Delete all existing printer connections c:\windows\system32\con2prt.exe /f rem Call workstation specific script for connecting to printers %clientname%.cmd Excerpt from clientname.cmdL: rundll32 printui,PrintUIEntry /in /n\\fileserv\PhaserPS rundll32 printui,PrintUIEntry /in /n\\fileserv\CanonIR rundll32 printui,PrintUIEntry /y /n\\fileserv\CanonIR

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  • C# Read a String then extract the numbers in that string.

    - by microsumol
    How can we get the numbers 7 and 4 and 5 from the following string: MODULE potmtpMAIN main <info: "Enterprise Optimizer 7.4 for COR Technology 5.5 -- Advanced Solver Edition", url:"http://EO.riverlogic.com", url_menu:"EO Online...", app_id:"EOAS",app_name:"Enterprise Optimizer AS", **app_major:7**, **app_minor:4**,**app_micro:5**,app_copyright:"\251 1996-2010 River Logic Inc.\r\nAll Rights Reserved."> Thank You in advance

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  • parse my proprietary string format

    - by microsumol
    How can we get the numbers 7 and 4 and 5 from the following string: MODULE potmtpMAIN main <info: "Enterprise Optimizer 7.4 for COR Technology 5.5 -- Advanced Solver Edition", url:"http://EO.riverlogic.com", url_menu:"EO Online...", app_id:"EOAS",app_name:"Enterprise Optimizer AS", app_major:7, app_minor:4,app_micro:5,app_copyright:"\251 1996-2010 River Logic Inc.\r\nAll Rights Reserved."> The search must be based on app_major: app_minor: and app_micro Thank You in advance

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  • What is the best free or low-cost Java reporting library (e.g. BIRT, JasperReports, etc.) for making

    - by Max3000
    I want to print, email and write to PDF very simple reports. The reports are basically a list of items, divided in various sections/columns. The sections are not necessarily identical. Think newspaper. I just wasted a solid 2 days of work trying to make this kind of reports using JasperReports. I find that Jasper is great for outputing "normalized" data. The kind that would come out of a database for instance, each row neatly describing an item and each item printed on a line. I'm simplifying a bit but that's the idea. However, given what I want to do I always ended up completely lost. Data not being displayed for no apparent reason, columns of texts never the correct size, column positioning always ending up incorrect, pagination not sanely possible (I was never able to figure it out; the FAQ gives an obscure workaround), etc. I came to the conclusion that Jasper is really not built to make the kind of reports I want. Am I missing something? I'm ready to pay for a tool, as long as the price is reasonable. By reasonable I mean a few $100s. Thanks. EDIT: To answer cetus, here is more information about the report I made in Jasper. What I want is something like this: text text text text ------------------- text | text text |---------- text | text text | text --------| text text |---------- text | text What I made in jasper is this: (detail band) subreport | subreport ------------------------------------ subreport | subreport ------------------------------------ subreport | subreport The subreports are all the same actual report. This report has one field (called "field") and basically just prints this field in a detail band. Hence, running a single subreport simply lists all items from the datasource. The datasource itself is a simple custom JRDatasource containing a collection of strings in the field "field". The datasource iterates over the collection until there are no more strings. Each subreport has its own datasource. I tried many different variations of the above, with all sorts of different properties for the report, subreports, etc. IMO, this is fairly simple stuff. However, the problems I encounter are as follows: Subreports starting from the 3rd don't show up when their position type is 'float'. They do show up when they have 'fix relative to top'. However, I don't want to do this because the first two subreports can be of any length. I can't make each subreport to stretch according to its own length. Instead, they either don't stretch at all (which is not desirable because they have different lenghts) or they stretch according to the longest subreport. This makes a weird layout for sure. Pagination doesn't happen. If some subreports fall outside the page, they simple don't show. One alternative is to increase the 'page height' considerably and the 'detail band height' accordingly. However, in this case it is not really possibly to know the total height in advance. So I'm stuck with calculating/guessing it myself, before the report is even generated. More importantly, long reports end up on one page and this is not acceptable (the printout text is too small, it's ugly/non-professional to have different reports with different PDF page lengths, etc.). BTW, I used iReport so it's possibly limitations of iReport I'm listing here and not of Jasper itself. That's one of the things I'm trying to find out asking this question here. One alternative would be to generate the jrxml myself with just static text but I'm afraid I'll encounter the very same limitations. Anyway, I just generally wasted so much time getting anything done with Jasper that I can't help thinking its not the right tool for the job. (Not to say that Jasper doesn't excel in what it's good at).

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  • Understanding the value of Customer Experience & Loyalty for the Telecommunications Industry

    - by raul.goycoolea
    Worried by economic woes and market forces, especially in mature markets, communications service providers (CSPs) increasingly focus on improving customer experience. In fact, it seems difficult to find a major message by a C-level executive in the developed world that does not include something on "meeting and exceeding customers' needs". Frequently in customer satisfaction studies by prominent firms, CSPs fall short of the leadership demonstrated by other industries that take customer-centric approaches to their bottom-line strategies. Consider the following:Despite the continued impact of global economic crisis, in July 2010, Apple Computer posted record revenue and net quarterly profit. Those who attribute the results primarily to the iPhone 4 launch should note that Apple also shipped around 30% more Macintosh computers than the same period the previous year. Even sales of the iPod line increased by 8% in a highly commoditized, shrinking media player market. Finally, Apple began selling iPads during the quarter, with total sales of more than 3 million units. What does Apple have that the others lack? Well, some great products (and services) to be sure, but it also excels at customer service and support, marketing, and distribution, and has one of the strongest brands globally. Its products are useful, simple to use, easy to acquire and augment, high quality, and considered very cool. They also evoke such an emotional response from many of Apple's customers, which they turn up their noses at competitive products.In other words, Apple appears to have mastered virtually every aspect of customer experience and the resultant loyalty of its customer base - even in difficult financial times. Through that unwavering customer focus, Apple continues to drive its revenues and profits to new heights. Other customer loyalty leaders like Wal-Mart, Google, Toyota and Honda are also doing well by focusing on customer experience as an essential driver of profitability. Service providers should note this performance and ask themselves how they might leverage the same principles to increase their own profitability. After all, that is what customer experience and loyalty are all about: profitability.To successfully manage all the critical touch points of customer experience, CSPs must shun the one-size-fits-all approach. They can no longer afford to view customer service fundamentally as an act of altruism - which mentality dates back to the industry's civil service days, when CSPs were typically government organizations that were critical to economic development and public safety.As regulators and public officials have pushed, and continue to push, service providers to new heights of reliability - using incentives and punishments - most CSPs already have some of the fundamental building blocks of customer service in place. Yet despite that history and experience, service providers still lag other industries in providing what is seen as good customer service.As we observed in the TMF's 2009 Insights Research report, Customer Experience Management: Driving Loyalty & Profitability there has been resurgence in interest by CSPs. More and more of them have stated ambitions to catch up other industries, and they are realizing that good customer service is a powerful strategy for increasing business performance and profitability, not an act of good will.CSPs are recognizing the connection between customer experience and profitability, as demonstrated in many studies. For example, according to research by Bain & Company, a 5 percent improvement in customer retention rates can yield as much as a 75 percent increase in profits for companies across a range of industries.After decades of customer experience strategy formulation, Bain partner and business author, Frederick Reichheld, considers "would you recommend us to a friend?" as the ultimate question for a customer. How many times have you or your friends recommended an iPod, iPhone or a Mac? What do your children recommend to their peers? Their peers to them?There are certain steps service providers have to take to create more personalized relationships with their customers, as well as reduce churn and increase profitability, all while becoming leaner and more agile. First, they have to define customer experience, we define it as the result of the sum of observations, perceptions, thoughts and feelings arising from interactions and relationships between customers and their service provider(s). Virtually every customer touch point - whether directly or indirectly linked to service providers and their partners - contributes to customer perception, satisfaction, loyalty, and ultimately profitability. Gaining leadership in customer experience and satisfaction will not be a simple task, as it is affected by virtually every customer-facing aspect of the service provider, and in turn impacts the service provider deeply - especially on the all-important bottom line. The scope of issues affecting customer experience is complex and dynamic.With new services, devices and applications extending the basis of customer experience to domains beyond the direct control of the service provider, it is likely to increase in complexity and dynamism.Customer loyalty = increased profitsAs stated earlier, customer experience programs are not fundamentally altruistic exercises, but a strategic means of improving competitiveness and profitability in the short and long term. Loyalty is essential to deriving long term profits from customers.Some of the earliest loyalty programs date back to the 1930s, when packaged goods companies offered embedded coupons for rewards to buyers, and eventually retail chains began offering reward programs to frequent shoppers. These programs continued for decades but were leapfrogged in the 1980s by more aggressive programs from the airlines.This movement was led by American Airlines, which launched the first full-scale loyalty marketing program of the modern era with the AAdvantage frequent flyer scheme. It was the first to reward frequent fliers with notional air miles that could be accumulated and later redeemed for free travel. Figure 1: Opportunities example of Customer loyalty driven profitOther airlines and travel providers were quick to grasp the incredible value of providing customers with an incentive to use their company exclusively. Within a few years, dozens of travel industry companies launched similar initiatives and now loyalty programs are achieving near-ubiquity in many service industries, especially those in which it is difficult to differentiate offerings by product attributes.The belief is that increased profitability will result from customer retention efforts because:•    The cost of acquisition occurs only at the beginning of a relationship: the longer the relationship, the lower the amortized cost;•    Account maintenance costs decline as a percentage of total costs, or as a percentage of revenue, over the lifetime of the relationship;•    Long term customers tend to be less inclined to switch and less price sensitive which can result in stable unit sales volume and increases in dollar-sales volume;•    Long term customers may initiate word-of-mouth promotions and referrals, which cost the company nothing and arguably are the most effective form of advertising;•    Long-term customers are more likely to buy ancillary products and higher margin supplemental products;•    Long term customers tend to be satisfied with their relationship with the company and are less likely to switch to competitors, making market entry or competitors gaining market share difficult;•    Regular customers tend to be less expensive to service, as they are familiar with the processes involved, require less 'education', and are consistent in their order placement;•    Increased customer retention and loyalty makes the employees' jobs easier and more satisfying. In turn, happy employees feed back into higher customer satisfaction in a virtuous circle. Figure 2: The virtuous circle of customer loyaltyFigure 2 represents a high-level example of a virtuous cycle driven by customer satisfaction and loyalty, depicting how superiority in product and service offerings, as well as strong customer support by competent employees, lead to higher sales and ultimately profitability. As stated above, this is not a new concept, but succeeding with it is difficult. It has eluded many a company driven to achieve profitability goals. Of course, for this circle to be virtuous, the customer relationship(s) must be profitable.Trying to maintain the loyalty of unprofitable customers is not a viable business strategy. It is, therefore, important that marketers can assess the profitability of each customer (or customer segment), and either improve or terminate relationships that are not profitable. This means each customer's 'relationship costs' must be understood and compared to their 'relationship revenue'. Customer lifetime value (CLV) is the most commonly used metric here, as it is generally accepted as a representation of exactly how much each customer is worth in monetary terms, and therefore a determinant of exactly how much a service provider should be willing to spend to acquire or retain that customer.CLV models make several simplifying assumptions and often involve the following inputs:•    Churn rate represents the percentage of customers who end their relationship with a company in a given period;•    Retention rate is calculated by subtracting the churn rate percentage from 100;•    Period/horizon equates to the units of time into which a customer relationship can be divided for analysis. A year is the most commonly used period for this purpose. Customer lifetime value is a multi-period calculation, often projecting three to seven years into the future. In practice, analysis beyond this point is viewed as too speculative to be reliable. The model horizon is the number of periods used in the calculation;•    Periodic revenue is the amount of revenue collected from a customer in a given period (though this is often extended across multiple periods into the future to understand lifetime value), such as usage revenue, revenues anticipated from cross and upselling, and often some weighting for referrals by a loyal customer to others; •    Retention cost describes the amount of money the service provider must spend, in a given period, to retain an existing customer. Again, this is often forecast across multiple periods. Retention costs include customer support, billing, promotional incentives and so on;•    Discount rate means the cost of capital used to discount future revenue from a customer. Discounting is an advanced method used in more sophisticated CLV calculations;•    Profit margin is the projected profit as a percentage of revenue for the period. This may be reflected as a percentage of gross or net profit. Again, this is generally projected across the model horizon to understand lifetime value.A strong focus on managing these inputs can help service providers realize stronger customer relationships and profits, but there are some obstacles to overcome in achieving accurate calculations of CLV, such as the complexity of allocating costs across the customer base. There are many costs that serve all customers which must be properly allocated across the base, and often a simple proportional allocation across the whole base or a segment may not accurately reflect the true cost of serving that customer;  This is made worse by the fragmentation of customer information, which is likely to be across a variety of product or operations groups, and may be difficult to aggregate due to different representations.In addition, there is the complexity of account relationships and structures to take into consideration. Complex account structures may not be understood or properly represented. For example, a profitable customer may have a separate account for a second home or another family member, which may appear to be unprofitable. If the service provider cannot relate the two accounts, CLV is not properly represented and any resultant cancellation of the apparently unprofitable account may result in the customer churning from the profitable one.In summary, if service providers are to realize strong customer relationships and their attendant profits, there must be a very strong focus on data management. This needs to be coupled with analytics that help business managers and those who work in customer-facing functions offer highly personalized solutions to customers, while maintaining profitability for the service provider. It's clear that acquiring new customers is expensive. Advertising costs, campaign management expenses, promotional service pricing and discounting, and equipment subsidies make a serious dent in a new customer's profitability. That is especially true given the rising subsidies for Smartphone users, which service providers hope will result in greater profits from profits from data services profitability in future.  The situation is made worse by falling prices and greater competition in mature markets.Customer acquisition through industry consolidation isn't cheap either. A North American service provider spent about $2,000 per subscriber in its acquisition of a smaller company earlier this year. While this has allowed it to leapfrog to become the largest mobile service provider in the country, it required a total investment of more than $28 billion (including assumption of the acquiree's debt).While many operating cost synergies clearly made this deal more attractive to the acquiring company, this is certainly an expensive way to acquire customers: the cost per subscriber in this case is not out of line with the prices others have paid for acquisitions.While growth by acquisition certainly increases overall revenues, it often creates tremendous challenges for profitability. Organic growth through increased customer loyalty and retention is a more effective driver of profit, as well as a stronger predictor of future profitability. Service providers, especially those in mature markets, are increasingly recognizing this and taking steps toward a creating a more personalized, flexible and satisfying experience for their customers.In summary, the clearest path to profitability for companies in virtually all industries is through customer retention and maximization of lifetime value. Service providers would do well to recognize this and focus attention on profitable customer relationships.

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  • CBO????????

    - by Liu Maclean(???)
    ???Itpub????????CBO??????????, ????????: SQL> create table maclean1 as select * from dba_objects; Table created. SQL> update maclean1 set status='INVALID' where owner='MACLEAN'; 2 rows updated. SQL> commit; Commit complete. SQL> create index ind_maclean1 on maclean1(status); Index created. SQL> exec dbms_stats.gather_table_stats('SYS','MACLEAN1',cascade=>true); PL/SQL procedure successfully completed. SQL> explain plan for select * from maclean1 where status='INVALID'; Explained. SQL> set linesize 140 pagesize 1400 SQL> select * from table(dbms_xplan.display()); PLAN_TABLE_OUTPUT --------------------------------------------------------------------------- Plan hash value: 987568083 ------------------------------------------------------------------------------ | Id | Operation | Name | Rows | Bytes | Cost (%CPU)| Time | ------------------------------------------------------------------------------ | 0 | SELECT STATEMENT | | 11320 | 1028K| 85 (0)| 00:00:02 | |* 1 | TABLE ACCESS FULL| MACLEAN1 | 11320 | 1028K| 85 (0)| 00:00:02 | ------------------------------------------------------------------------------ Predicate Information (identified by operation id): --------------------------------------------------- 1 - filter("STATUS"='INVALID') 13 rows selected. 10053 trace Access path analysis for MACLEAN1 *************************************** SINGLE TABLE ACCESS PATH   Single Table Cardinality Estimation for MACLEAN1[MACLEAN1]   Column (#10): STATUS(     AvgLen: 7 NDV: 2 Nulls: 0 Density: 0.500000   Table: MACLEAN1  Alias: MACLEAN1     Card: Original: 22639.000000  Rounded: 11320  Computed: 11319.50  Non Adjusted: 11319.50   Access Path: TableScan     Cost:  85.33  Resp: 85.33  Degree: 0       Cost_io: 85.00  Cost_cpu: 11935345       Resp_io: 85.00  Resp_cpu: 11935345   Access Path: index (AllEqRange)     Index: IND_MACLEAN1     resc_io: 185.00  resc_cpu: 8449916     ix_sel: 0.500000  ix_sel_with_filters: 0.500000     Cost: 185.24  Resp: 185.24  Degree: 1   Best:: AccessPath: TableScan          Cost: 85.33  Degree: 1  Resp: 85.33  Card: 11319.50  Bytes: 0 ?????10053????????????,?????Density = 0.5 ?? 1/ NDV ??? ??????????????STATUS='INVALID"???????????, ????????????????? ????”STATUS”=’INVALID’ condition???2?,?status??????,??????dbms_stats?????????????,???CBO????INDEX Range ind_maclean1,???????,??????opitimizer?????? ?????????????????????????,????????,??????????status=’INVALID’???????card??,????????: [oracle@vrh4 ~]$ sqlplus / as sysdba SQL*Plus: Release 11.2.0.2.0 Production on Mon Oct 17 19:15:45 2011 Copyright (c) 1982, 2010, Oracle. All rights reserved. Connected to: Oracle Database 11g Enterprise Edition Release 11.2.0.2.0 - 64bit Production With the Partitioning, OLAP, Data Mining and Real Application Testing options SQL> select * from v$version; BANNER -------------------------------------------------------------------------------- Oracle Database 11g Enterprise Edition Release 11.2.0.2.0 - 64bit Production PL/SQL Release 11.2.0.2.0 - Production CORE 11.2.0.2.0 Production TNS for Linux: Version 11.2.0.2.0 - Production NLSRTL Version 11.2.0.2.0 - Production SQL> show parameter optimizer_fea NAME TYPE VALUE ------------------------------------ ----------- ------------------------------ optimizer_features_enable string 11.2.0.2 SQL> select * from global_name; GLOBAL_NAME -------------------------------------------------------------------------------- www.oracledatabase12g.com & www.askmaclean.com SQL> drop table maclean; Table dropped. SQL> create table maclean as select * from dba_objects; Table created. SQL> update maclean set status='INVALID' where owner='MACLEAN'; 2 rows updated. SQL> commit; Commit complete. SQL> create index ind_maclean on maclean(status); Index created. SQL> exec dbms_stats.gather_table_stats('SYS','MACLEAN',cascade=>true, method_opt=>'FOR ALL COLUMNS SIZE 2'); PL/SQL procedure successfully completed. ???????2?bucket????, ??????????????? ???Quest???Guy Harrison???????FREQUENCY????????,??????: rem rem Generate a histogram of data distribution in a column as recorded rem in dba_tab_histograms rem rem Guy Harrison Jan 2010 : www.guyharrison.net rem rem hexstr function is from From http://asktom.oracle.com/pls/asktom/f?p=100:11:0::::P11_QUESTION_ID:707586567563 set pagesize 10000 set lines 120 set verify off col char_value format a10 heading "Endpoint|value" col bucket_count format 99,999,999 heading "bucket|count" col pct format 999.99 heading "Pct" col pct_of_max format a62 heading "Pct of|Max value" rem col endpoint_value format 9999999999999 heading "endpoint|value" CREATE OR REPLACE FUNCTION hexstr (p_number IN NUMBER) RETURN VARCHAR2 AS l_str LONG := TO_CHAR (p_number, 'fm' || RPAD ('x', 50, 'x')); l_return VARCHAR2 (4000); BEGIN WHILE (l_str IS NOT NULL) LOOP l_return := l_return || CHR (TO_NUMBER (SUBSTR (l_str, 1, 2), 'xx')); l_str := SUBSTR (l_str, 3); END LOOP; RETURN (SUBSTR (l_return, 1, 6)); END; / WITH hist_data AS ( SELECT endpoint_value,endpoint_actual_value, NVL(LAG (endpoint_value) OVER (ORDER BY endpoint_value),' ') prev_value, endpoint_number, endpoint_number, endpoint_number - NVL (LAG (endpoint_number) OVER (ORDER BY endpoint_value), 0) bucket_count FROM dba_tab_histograms JOIN dba_tab_col_statistics USING (owner, table_name,column_name) WHERE owner = '&owner' AND table_name = '&table' AND column_name = '&column' AND histogram='FREQUENCY') SELECT nvl(endpoint_actual_value,endpoint_value) endpoint_value , bucket_count, ROUND(bucket_count*100/SUM(bucket_count) OVER(),2) PCT, RPAD(' ',ROUND(bucket_count*50/MAX(bucket_count) OVER()),'*') pct_of_max FROM hist_data; WITH hist_data AS ( SELECT endpoint_value,endpoint_actual_value, NVL(LAG (endpoint_value) OVER (ORDER BY endpoint_value),' ') prev_value, endpoint_number, endpoint_number, endpoint_number - NVL (LAG (endpoint_number) OVER (ORDER BY endpoint_value), 0) bucket_count FROM dba_tab_histograms JOIN dba_tab_col_statistics USING (owner, table_name,column_name) WHERE owner = '&owner' AND table_name = '&table' AND column_name = '&column' AND histogram='FREQUENCY') SELECT hexstr(endpoint_value) char_value, bucket_count, ROUND(bucket_count*100/SUM(bucket_count) OVER(),2) PCT, RPAD(' ',ROUND(bucket_count*50/MAX(bucket_count) OVER()),'*') pct_of_max FROM hist_data ORDER BY endpoint_value; ?????,??????????FREQUENCY?????: ??dbms_stats ?????STATUS=’INVALID’ bucket count=9 percent = 0.04 ,??????10053 trace????????: SQL> explain plan for select * from maclean where status='INVALID'; Explained. SQL>  select * from table(dbms_xplan.display()); PLAN_TABLE_OUTPUT ------------------------------------- Plan hash value: 3087014066 ------------------------------------------------------------------------------------------- | Id  | Operation                   | Name        | Rows  | Bytes | Cost (%CPU)| Time     | ------------------------------------------------------------------------------------------- |   0 | SELECT STATEMENT            |             |     9 |   837 |     2   (0)| 00:00:01 | |   1 |  TABLE ACCESS BY INDEX ROWID| MACLEAN     |     9 |   837 |     2   (0)| 00:00:01 | |*  2 |   INDEX RANGE SCAN          | IND_MACLEAN |     9 |       |     1   (0)| 00:00:01 | ------------------------------------------------------------------------------------------- Predicate Information (identified by operation id): ---------------------------------------------------    2 - access("STATUS"='INVALID') ??????????????CBO???????STATUS=’INVALID’?cardnality?? , ??????????? ,??index range scan??Full table scan? ????????????????10053 trace: SQL> alter system flush shared_pool; System altered. SQL> oradebug setmypid; Statement processed. SQL> oradebug event 10053 trace name context forever ,level 1; Statement processed. SQL> explain plan for select * from maclean where status='INVALID'; Explained. SINGLE TABLE ACCESS PATH Single Table Cardinality Estimation for MACLEAN[MACLEAN] Column (#10): NewDensity:0.000199, OldDensity:0.000022 BktCnt:22640, PopBktCnt:22640, PopValCnt:2, NDV:2 ???NewDensity= bucket_count / SUM(bucket_count) /2 Column (#10): STATUS( AvgLen: 7 NDV: 2 Nulls: 0 Density: 0.000199 Histogram: Freq #Bkts: 2 UncompBkts: 22640 EndPtVals: 2 Table: MACLEAN Alias: MACLEAN Card: Original: 22640.000000 Rounded: 9 Computed: 9.00 Non Adjusted: 9.00 Access Path: TableScan Cost: 85.30 Resp: 85.30 Degree: 0 Cost_io: 85.00 Cost_cpu: 10804625 Resp_io: 85.00 Resp_cpu: 10804625 Access Path: index (AllEqRange) Index: IND_MACLEAN resc_io: 2.00 resc_cpu: 20763 ix_sel: 0.000398 ix_sel_with_filters: 0.000398 Cost: 2.00 Resp: 2.00 Degree: 1 Best:: AccessPath: IndexRange Index: IND_MACLEAN Cost: 2.00 Degree: 1 Resp: 2.00 Card: 9.00 Bytes: 0 ???????????2 bucket?????CBO????????????,???????????????????,???dbms_stats.DEFAULT_METHOD_OPT????????????????????? ???dbms_stats?????????????????????col_usage$??????predicate???????,??col_usage$??<????????SMON??(?):??col_usage$????>? ??????????dbms_stats????????,col_usage$????????????predicate???,??dbms_stats??????????????????, ?: SQL> drop table maclean; Table dropped. SQL> create table maclean as select * from dba_objects; Table created. SQL> update maclean set status='INVALID' where owner='MACLEAN'; 2 rows updated. SQL> commit; Commit complete. SQL> create index ind_maclean on maclean(status); Index created. ??dbms_stats??method_opt??maclean? SQL> exec dbms_stats.gather_table_stats('SYS','MACLEAN'); PL/SQL procedure successfully completed. @histogram.sql Enter value for owner: SYS old  12:    WHERE owner = '&owner' new  12:    WHERE owner = 'SYS' Enter value for table: MACLEAN old  13:      AND table_name = '&table' new  13:      AND table_name = 'MACLEAN' Enter value for column: STATUS old  14:      AND column_name = '&column' new  14:      AND column_name = 'STATUS' no rows selected ????col_usage$?????,????????status????? declare begin for i in 1..500 loop execute immediate ' alter system flush shared_pool'; DBMS_STATS.FLUSH_DATABASE_MONITORING_INFO; execute immediate 'select count(*) from maclean where status=''INVALID'' ' ; end loop; end; / PL/SQL procedure successfully completed. SQL> select obj# from obj$ where name='MACLEAN';       OBJ# ----------      97215 SQL> select * from  col_usage$ where  OBJ#=97215;       OBJ#    INTCOL# EQUALITY_PREDS EQUIJOIN_PREDS NONEQUIJOIN_PREDS RANGE_PREDS LIKE_PREDS NULL_PREDS TIMESTAMP ---------- ---------- -------------- -------------- ----------------- ----------- ---------- ---------- ---------      97215          1              1              0                 0           0          0          0 17-OCT-11      97215         10            499              0                 0           0          0          0 17-OCT-11 SQL> exec dbms_stats.gather_table_stats('SYS','MACLEAN'); PL/SQL procedure successfully completed. @histogram.sql Enter value for owner: SYS Enter value for table: MACLEAN Enter value for column: STATUS Endpoint        bucket         Pct of value            count     Pct Max value ---------- ----------- ------- -------------------------------------------------------------- INVALI               2     .04 VALIC3           5,453   99.96  *************************************************

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  • Employee Info Starter Kit - Visual Studio 2010 and .NET 4.0 Version (4.0.0) Available

    - by Mohammad Ashraful Alam
    Employee Info Starter Kit is a ASP.NET based web application, which includes very simple user requirements, where we can create, read, update and delete (crud) the employee info of a company. Based on just a database table, it explores and solves most of the major problems in web development architectural space.  This open source starter kit extensively uses major features available in latest Visual Studio, ASP.NET and Sql Server to make robust, scalable, secured and maintanable web applications quickly and easily. Since it's first release, this starter kit achieved a huge popularity in web developer community and includes 1,40,000+ download from project web site. Visual Studio 2010 and .NET 4.0 came up with lots of exciting features to make software developers life easier.  A new version (v4.0.0) of Employee Info Starter Kit is now available in both MSDN Code Gallery and CodePlex. Chckout the latest version of this starter kit to enjoy cool features available in Visual Studio 2010 and .NET 4.0. [ Release Notes ] Architectural Overview Simple 2 layer architecture (user interface and data access layer) with 1 optional cache layer ASP.NET Web Form based user interface Custom Entity Data Container implemented (with primitive C# types for data fields) Active Record Design Pattern based Data Access Layer, implemented in C# and Entity Framework 4.0 Sql Server Stored Procedure to perform actual CRUD operation Standard infrastructure (architecture, helper utility) for automated integration (bottom up manner) and unit testing Technology UtilizedProgramming Languages/Scripts Browser side: JavaScript Web server side: C# 4.0 Database server side: T-SQL .NET Framework Components .NET 4.0 Entity Framework .NET 4.0 Optional/Named Parameters .NET 4.0 Tuple .NET 3.0+ Extension Method .NET 3.0+ Lambda Expressions .NET 3.0+ Aanonymous Type .NET 3.0+ Query Expressions .NET 3.0+ Automatically Implemented Properties .NET 3.0+ LINQ .NET 2.0 + Partial Classes .NET 2.0 + Generic Type .NET 2.0 + Nullable Type   ASP.NET 3.5+ List View (TBD) ASP.NET 3.5+ Data Pager (TBD) ASP.NET 2.0+ Grid View ASP.NET 2.0+ Form View ASP.NET 2.0+ Skin ASP.NET 2.0+ Theme ASP.NET 2.0+ Master Page ASP.NET 2.0+ Object Data Source ASP.NET 1.0+ Role Based Security Visual Studio Features Visual Studio 2010 CodedUI Test Visual Studio 2010 Layer Diagram Visual Studio 2010 Sequence Diagram Visual Studio 2010 Directed Graph Visual Studio 2005+ Database Unit Test Visual Studio 2005+ Unit Test Visual Studio 2005+ Web Test Visual Studio 2005+ Load Test Sql Server Features Sql Server 2005 Stored Procedure Sql Server 2005 Xml type Sql Server 2005 Paging support

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  • Employee Info Starter Kit - Visual Studio 2010 and .NET 4.0 Version (4.0.0) Available

    - by joycsharp
    Employee Info Starter Kit is a ASP.NET based web application, which includes very simple user requirements, where we can create, read, update and delete (crud) the employee info of a company. Based on just a database table, it explores and solves all major problems in web development architectural space.  This open source starter kit extensively uses major features available in latest Visual Studio, ASP.NET and Sql Server to make robust, scalable, secured and maintanable web applications quickly and easily. Since it's first release, this starter kit achieved a huge popularity in web developer community and includes 1,40,000+ download from project web site. Visual Studio 2010 and .NET 4.0 came up with lots of exciting features to make software developers life easier.  A new version (v4.0.0) of Employee Info Starter Kit is now available in both MSDN Code Gallery and CodePlex. Chckout the latest version of this starter kit to enjoy cool features available in Visual Studio 2010 and .NET 4.0. [ Release Notes ] Architectural Overview Simple 2 layer architecture (user interface and data access layer) with 1 optional cache layer ASP.NET Web Form based user interface Custom Entity Data Container implemented (with primitive C# types for data fields) Active Record Design Pattern based Data Access Layer, implemented in C# and Entity Framework 4.0 Sql Server Stored Procedure to perform actual CRUD operation Standard infrastructure (architecture, helper utility) for automated integration (bottom up manner) and unit testing Technology UtilizedProgramming Languages/Scripts Browser side: JavaScript Web server side: C# 4.0 Database server side: T-SQL .NET Framework Components .NET 4.0 Entity Framework .NET 4.0 Optional/Named Parameters .NET 4.0 Tuple .NET 3.0+ Extension Method .NET 3.0+ Lambda Expressions .NET 3.0+ Aanonymous Type .NET 3.0+ Query Expressions .NET 3.0+ Automatically Implemented Properties .NET 3.0+ LINQ .NET 2.0 + Partial Classes .NET 2.0 + Generic Type .NET 2.0 + Nullable Type   ASP.NET 3.5+ List View (TBD) ASP.NET 3.5+ Data Pager (TBD) ASP.NET 2.0+ Grid View ASP.NET 2.0+ Form View ASP.NET 2.0+ Skin ASP.NET 2.0+ Theme ASP.NET 2.0+ Master Page ASP.NET 2.0+ Object Data Source ASP.NET 1.0+ Role Based Security Visual Studio Features Visual Studio 2010 CodedUI Test Visual Studio 2010 Layer Diagram Visual Studio 2010 Sequence Diagram Visual Studio 2010 Directed Graph Visual Studio 2005+ Database Unit Test Visual Studio 2005+ Unit Test Visual Studio 2005+ Web Test Visual Studio 2005+ Load Test Sql Server Features Sql Server 2005 Stored Procedure Sql Server 2005 Xml type Sql Server 2005 Paging support

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  • Batch Best Practices and Technical Best Practices Updated

    - by ACShorten
    The Batch Best Practices for Oracle Utilities Application Framework based products (Doc Id: 836362.1) and Technical Best Practices for Oracle Utilities Application Framework Based Products (Doc Id: 560367.1) have been updated with updated and new advice for the various versions of the Oracle Utilities Application Framework based products. These documents cover the following products: Oracle Utilities Customer Care And Billing (V2 and above) Oracle Utilities Meter Data Management (V2 and above) Oracle Utilities Mobile Workforce Management (V2 and above) Oracle Utilities Smart Grid Gateway (V2 and above) – All editions Oracle Enterprise Taxation Management (all versions) Oracle Enterprise Taxation and Policy Management (all versions) Whilst there is new advice, some of which has been posted on this blog, a lot of sections have been updated for advice based upon feedback from customers, partners, consultants, our development teams and our hard working Support personnel. All whitepapers are available from My Oracle Support.

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  • Awesome Serenity (Firefly) – My Little Pony Movie Trailer Mashup [Video]

    - by Asian Angel
    Recently we featured an awesome Watchmen – My Little Pony mashup and today we are back with another great movie trailer mixer. This latest mashup video from BronyVids once again features the ever popular ponies and the movie trailer from the 2005 movie Serenity. Just for fun here is the original Serenity trailer that the video above is based on. My Little Serenity [via Geeks are Sexy] Serenity (2005) Trailer 1080p HD [YouTube] How To Encrypt Your Cloud-Based Drive with BoxcryptorHTG Explains: Photography with Film-Based CamerasHow to Clean Your Dirty Smartphone (Without Breaking Something)

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