Search Results

Search found 3771 results on 151 pages for 'social intelligence'.

facebook twitter digg google delicious technorati stumbleupon myspace wordpress linkedin gmail igoogle windows live tumblr viadeo yahoo buzz yahoo mail yahoo bookmarks favorites email print

Page 16/151 | < Previous Page | 12 13 14 15 16 17 18 19 20 21 22 23  | Next Page >

  • is there some PHP social crm, plugins, or frameworks?

    - by garcon1986
    Hello, What i need to do: I'm trying to realize social networking graph for companies, employees in CRM. They could have many complex relationships. A company can have its network like inverstors, partners, competitors and customers etc. I want to realize a dynamic social networking graph for it. And it has to be implemented by php. Right now, i know SugarCRM and vTigerCRM are php open source CRMs. And SugarCRM provides some social functions. And there are a lot of other CRMs, while i'm not sure if they are realized by php, such as: ACT!, Microsoft Dynamics, Oracle Siebel Social CRM, Salesforce, BatchBlue, Buzzient etc. Do you know any other php CRMs, especially php social CRMs? Thanks

    Read the article

  • Open source social network

    - by user72185
    I looked through the existing questions of this kind but didn't find what I was looking for so here goes. I need an open source framework where people can... Create user accounts Invite friends Have a friends list Write messages to each other (some kind of inbox system) Create posts on a standard message forum On top of this I will create some kind of game where users interact, so it must be posibble to extend the framework with new database tables and functionality. The platform is Windows, but other than that I'm willing to try pretty much anything. Thanks for suggestions!

    Read the article

  • Emit Knowledge - social network for knowledge sharing

    - by hajan
    Emit Knowledge, as the words refer - it's a social network for emitting / sharing knowledge from users by users. Those who can benefit the most out of this network is perhaps all of YOU who have something to share with others and contribute to the knowledge world. I've been closely communicating with the core team of this very, very interesting, brand new social network (with specific purpose!) about the concept, idea and the vision they have for their product and I can say with a lot of confidence that this network has real potential to become something from which we will all benefit. I won't speak much about that and would prefer to give you link and try it yourself - http://www.emitknowledge.com Mainly, through the past few months I've been testing this network and it is getting improved all the time. The user experience is great, you can easily find out what you need and it follows some known patterns that are common for all social networks. They have some real good ideas and plans that are already under development for the next updates of their product. You can do micro blogging or you can do regular normal blogging… it’s up to you, and the way it works, it is seamless. Here is a short Question and Answers (QA) interview I made with the lead of the team, Marijan Nikolovski: 1. Can you please explain us briefly, what is Emit Knowledge? Emit Knowledge is a brand new knowledge based social network, delivering quality content from users to users. We believe that people’s knowledge, experience and professional thoughts compose quality content, worth sharing among millions around the world. Therefore, we created the platform that matches people’s need to share and gain knowledge in the most suitable and comfortable way. Easy to work with, Emit Knowledge lets you to smoothly craft and emit knowledge around the globe. 2. How 'old' is Emit Knowledge? In hamster’s years we are almost five years old start-up :). Just kidding. We’ve released our public beta about three months ago. Our official release date is 27 of June 2012. 3. How did you come up with this idea? Everything started from a simple idea to solve a complex problem. We’ve seen that the social web has become polluted with data and is on the right track to lose its base principles – socialization and common cause. That was our start point. We’ve gathered the team, drew some sketches and started to mind map the idea. After several idea refactoring’s Emit Knowledge was born. 4. Is there any competition out there in the market? Currently we don't have any competitors that share the same cause. What makes our platform different is the ideology that our product promotes and the functionalities that our platform offers for easy socialization based on interests and knowledge sharing. 5. What are the main technologies used to build Emit Knowledge? Emit Knowledge was built on a heterogeneous pallet of technologies. Currently, we have four of separation: UI – Built on ASP.NET MVC3 and Knockout.js; Messaging infrastructure – Build on top of RabbitMQ; Background services – Our in-house solution for job distribution, orchestration and processing; Data storage – Build on top of MongoDB; What are the main reasons you've chosen ASP.NET MVC? Since all of our team members are .NET engineers, the decision was very natural. ASP.NET MVC is the only Microsoft web stack that sticks to the HTTP behavioral standards. It is easy to work with, have a tiny learning curve and everyone who is familiar with the HTTP will understand its architecture and convention without any difficulties. 6. What are the main reasons for choosing ASP.NET MVC? Since all of our team members are .NET engineers, the decision was very natural. ASP.NET MVC is the only Microsoft web stack that sticks to the HTTP behavioral standards. It is easy to work with, have a tiny learning curve and everyone who is familiar with the HTTP will understand its architecture and convention without any difficulties. 7. Did you use some of the latest Microsoft technologies? If yes, which ones? Yes, we like to rock the cutting edge tech house. Currently we are using Microsoft’s latest technologies like ASP.NET MVC, Web API (work in progress) and the best for the last; we are utilizing Windows Azure IaaS to the bone. 8. Can you please tell us shortly, what would be the benefit of regular bloggers in other blogging platforms to join Emit Knowledge? Well, unless you are some of the smoking ace gurus whose blogs are followed by a large number of users, our platform offers knowledge based segregated community equipped with tools that will enable both current and future users to expand their relations and to self-promote in the community based on their activity and knowledge sharing. 10. I see you are working very intensively and there is already integration with some third-party services to make the process of sharing and emitting knowledge easier, which services did you integrate until now and what do you plan do to next? We have “reemit” functionality for internal sharing and we also support external services like: Twitter; LinkedIn; Facebook; For the regular bloggers we have an extra cream, Windows Live Writer support for easy blog posts emitting. 11. What should we expect next? Currently, we are working on a new fancy community feature. This means that we are going to support user groups to be formed. So for all existing communities and user groups out there, wait us a little bit, we are coming for rescue :). One of the top next features they are developing is the Community Feature. It means, if you have your own User Group, Community Group or any other Group on which you and your users are mostly blogging or sharing (emitting) knowledge in various ways, Emit Knowledge as a platform will help you have everything you need to promote your group, make new followers and host all the necessary stuff that you have had need of. I would invite you to try the network and start sharing knowledge in a way that will help you gather new followers and spread your knowledge faster, easier and in a more efficient way! Let’s Emit Knowledge!

    Read the article

  • Social Network Updates: While You Were Busy Marketing 2

    - by Mike Stiles
    Since social moves at the speed of data, it’s already time for another update, as we did back in April, on the changes the various social networks have made or gone through while you were busy marketing. Facebook There’s a lot of talk Facebook’s developing a mobile product to act like Flipboard and surface news, from both users and media outlets. The biggest news was Facebook/Instagram’s introduction of 15-second videos, enhanced with with filters, to take some of Vine’s candy. You can also delete parts of videos and rerecord them, and there’s image stabilization. Facebook’s ad revenue is coming along just fine, thank you very much. 35% quarter-to-quarter growth in Q2. And it looks like new formats like Mobile App Install Ads and Unpublished Page Posts are adding to the mix. If you don’t already, you’ll soon see a little camera in comment boxes letting you insert photos right into the comments you make. The drive toward “more visual” continues. The other big news is Facebook’s adoption of our Twitter friend, the hashtag. Adding # sets apart the post topic so it can be easily found or discovered. It’s also being added to Google Plus, Tumblr, and Pinterest. Twitter Want to send someone a promoted tweet when they’re in range of your store? That could be happening by the end of this year. Some users have been seeing automatic in-stream previews of images on Twitter.com. Right now it’s images in your own tweets, but we can assume all tweets are next. Get your followers organized! Twitter raised the limit on the number of lists you can create from 20 to 1,000. They also raised the number of accounts you can have in a list from 500 to 5,000. Twitter started notifying you when someone favorites a tweet you’re mentioned in or re-tweets a tweet you re-tweeted. Anyway, it’s the first time Twitter’s notified you about indirect interactions like that. Who’s afraid of Instagram? A study shows 6-second Vine videos are being posted to Twitter at the rate of 9/second, up from 5/second 2 months ago. Vine has over 13 million users and branded Vines are 4x more likely to be shared than video ads. Google Plus Now featuring a 3-column redesigned stream, and images that take up a whole column. And photo filters Auto Highlight and Auto Awesome work to turn your photos into a real show. Google Hangouts is the workhorse for all Google messaging now, it’s not just an online chat with 9 people anymore. Google Plus Dashboard improves the connection between your company’s Google Plus business page and your Google Plus Local. Updates go out across all Google properties and you can do your managing from the dashboard. With Google Plus’ authorship system, you can build “Author Rank” based on what you write and put on the web. If your stuff is +1’ed and shared a lot, you’re the real deal and there are search result benefits. LinkedIn "Who's Viewed Your Updates" shows you what you’ve shared recently, who saw it and what they did about it in real-time. “Influencers” is, well, influential. Traffic to all LI news products has gone up 8x since it was introduced. LinkedIn is quickly figuring out how to get users to stick around awhile. You and your brand can post images and documents in status updates now. In fact, that whole “document posting” thing is making some analysts wonder if LinkedIn will drift on over to the Dropboxes and YouSendIts of the world. C’mon, admit it. Your favorite part of LinkedIn is being able to see who’s viewed your profile. Now you’ve got even more info and can see what/who you have in common. Premium users get even deeper insights about how people are finding them. If you’re a big fan of security, you’ll love that LinkedIn started offering two-factor authentication (2FA). It’s optional, but step 2 is a one-time code texted to your registered mobile. Pinterest A study showed pins have a looong shelf life compared to other social net posts. “Clicks kept coming for 30 days and beyond.” Most pins are timeless, and the infinite scroll causes people to see older pins. Is it a keeper? Pinterest jumped 82% to 54 million users in the past year. It’s valued at $2.5 billion and is one of the biggest sources of referral traffic there is. That said, CEO Ben Silbermann adds, "Right now, we don't make money." A new search feature stops you from having to endlessly scroll through your own pins looking for that waterfall picture you posted. Simply select “just my pins” in the search bar. New "Rich Pins" lets brands add info like price and availability to pins that can be updated daily via a data feed from your merchant site. Not so fast, you have to apply to Pinterest for it first. Like other social nets, Pinterest does not allow sexual content, nudity, or even partial nudity. However…some art contains nudity, and Pinterest wants to allow art. What constitutes “art” will be judged by…what we have to assume are Pinterest employees who love their job. @mikestilesPhoto: stock.xchng, Tim Marmon

    Read the article

  • Tellago && Tellago Studios 2010

    - by gsusx
    With 2011 around the corner we, at Tellago and Tellago Studios , we have been spending a lot of times evaluating our successes and failures (yes those too ;)) of 2010 and delineating some of our goals and strategies for 2011. When I look at 2010 here are some of the things that quickly jump off the page: Growing Tellago by 300% Launching a brand new company: Tellago Studios Expanding our customer base Establishing our business intelligence practice http://tellago.com/what-we-say/events/business-intelligence...(read more)

    Read the article

  • Discoverer 11g (11.1.1.2) Certified with E-Business Suite

    - by Steven Chan
    Discoverer is an ad-hoc query, reporting, analysis, and Web-publishing tool that allows end-users to work directly with Oracle E-Business Suite OLTP data.Discoverer 11g (11.1.1.2) is now certified with Oracle E-Business Suite Release 11i and 12.The latest release of Oracle Business Intelligence Discoverer 11g offers new functionality, including integration with Oracle Business Intelligence Enterprise Edition (OBIEE), published Discoverer Webservice APIs, integration with Oracle WebCenter, integration with Oracle WebLogic Server, integration with Enterprise Manager (Fusion Middleware Control) and improved performance and scalability.

    Read the article

  • Enterprise 2.0 Conference: Building Social Business

    - by kellsey.ruppel
    The way we work is changing rapidly, offering an enormous competitive advantage to those who embrace the new tools that enable contextual, agile and simplified information exchange and collaboration to distributed workforces and networks of partners and customers. As many of you are aware, Enterprise 2.0 is the term for the technologies and business practices that liberate the workforce from the constraints of legacy communication and productivity tools like email. It provides business managers with access to the right information at the right time through a web of inter-connected applications, services and devices. Enterprise 2.0 makes accessible the collective intelligence of many, translating to a huge competitive advantage in the form of increased innovation, productivity and agility. The Enterprise 2.0 Conference takes a strategic perspective, emphasizing the bigger picture implications of the technology and the exploration of what is at stake for organizations trying to change not only tools, but also culture and process. Beyond discussion of the "why", there will also be in-depth opportunities for learning the "how" that will help you bring Enterprise 2.0 to your business.You won't want to miss this opportunity to learn and hear from leading experts in the fields of technology for business, collaboration, culture change and collective intelligence. Oracle is a proud Gold sponsor of the Enterprise 2.0 Conference, taking place this week in Boston. Come and learn about Oracle at the following panel sessions and Market Leaders Theater Sessions. Tuesday, June 19, 2012 at 1:30 p.m. Market Theater Presentation Into the Activity Stream, and Beyond! Introducing Oracle Social Network Oracle Speaker: Christian Finn, Senior Director of Evangelism, Oracle WebCenter Tuesday, June 19, 2012 at 2:30 p.m.  Panel Session Innovation versus Integration Oracle Panel Speaker: Christian Finn, Senior Director of Evangelism, Oracle WebCenter Wednesday, June 20, 2012 at 1:30 p.m. Business Leadership Roundtable Oracle Panel Speaker: Christian Finn, Senior Director of Evangelism, Oracle WebCenter Wednesday, June 20, 2012 at 3:00 p.m. Market Theater Presentation Into the Activity Stream, and Beyond! Introducing Oracle Social Network Oracle Speaker: Christian Finn, Senior Director of Evangelism, Oracle WebCenter Thursday, June 21, 2012 at 8:30 a.m. Panel Session Collecting and Processing Big Data: Architecting Systems that Scale Oracle Panel Speaker: Ashok Joshi, Senior Director, Berkeley DB Development Thursday, June 21, 2012 at 11:00 a.m. Panel Session The Future of Big Data: What's Next Oracle Panel Speaker: Ashok Joshi, Senior Director, Berkeley DB Development Be sure to stop by and visit Oracle booth #501, to see live demonstrations of Oracle Social Network and Oracle WebCenter!

    Read the article

  • Which web algorithms book to get ?

    - by fjxx
    I am currently undecided between which of the following web algorithms book to buy: 1) Algorithms of the Intelligent web by Marmanis 2) Collective Intelligence by Alag Both feature code in Java; Marmanis' book delves deeper into the core algorithms while Alag's book discusses more APIs including WEKA. I have already read Programming Collective Intelligence by Segaran and enjoyed it. Any comments on these books or any other recommendations are welcome.

    Read the article

  • Microsoft intègre Office à Facebook : une des nouveautés de ses Futur Social Experience Labs pour mi

    Microsoft intègre Office à Facebook Une des nouveautés de son Futur Social Experience Labs En ce moment se tient à San Francisco le salon du Web 2.0. A cette occasion, une représentante de Microsoft en a profité pour présenter deux nouveaux produits issus du Futur Social Experience Labs (alias le FUSE) de la société. La première réalisation du FUSE avait été l'intégration des Tweets dans les résultats de Bing. Cette foic-ci, le laboratoire de R&D propose un site (Docs.com) qui permet d'intégrer des documents de Microsoft Office dans Facebook. Plus précisément de permettre aux contacts Facebook d'accéder aux documents sur le modèle de la pièce joint...

    Read the article

  • Better name of Social Networking ! quora.com

    - by Anirudha
    Originally posted on: http://geekswithblogs.net/anirugu/archive/2013/07/23/better-name-of-social-networking--quora.com.aspxAfter writing my recent post Facebook allow you to abuse in Non-English words ? I am looking for better social networking site. I found Facebook is not more then time wasting time. People share links and posts. Nowadays Facebook is marketing tool. Twitter is not useful too when you can’t say anything in less then 140 words. Now look at quora.com it’s very good site compare to other two. You can read a lot of discussion their. Too many discussion that you want to listen about. I am happy to use Quora.com no need of Facebook and Twitter. Both are dying already

    Read the article

  • Policy Implementation is Damaging Organizations: Economist Intelligence Unit

    - by michael.seback
    Read new research revealing the hidden risks of inefficient policy implementation The frenetic pace of regulatory and legislative change means public and private sector organizations must continuously update internal policies - in particular, as associated with decision making and disbursements. Yet with policy management efforts alarmingly under-resourced and under-funded, the risk and cost of non-compliance - and their associated implications - are growing daily. To find out how inefficient policy management could be putting your business at risk, read your complimentary copy of the full EIU paper - Enabling Efficient Policy Implementation - today.

    Read the article

  • Microsoft Business Intelligence Seminar 2011

    - by DavidWimbush
    I was lucky enough to attend the maiden presentation of this at Microsoft Reading yesterday. It was pretty gripping stuff not only because of what was said but also because of what could only be hinted at. Here's what I took away from the day. (Disclaimer: I'm not a BI guru, just a reasonably experienced BI developer, so I may have misunderstood or misinterpreted a few things. Particularly when so much of the talk was about the vision and subtle hints of what is coming. Please comment if you think I've got anything wrong. I'm also not going to even try to cover Master Data Services as I struggled to imagine how you would actually use it.) I was a bit worried when I learned that the whole day was going to be presented by one guy but Rafal Lukawiecki is a very engaging speaker. He's going to be presenting this about 20 times around the world over the coming months. If you get a chance to hear him speak, I say go for it. No doubt some of the hints will become clearer as Denali gets closer to RTM. Firstly, things are definitely happening in the SQL Server Reporting and BI world. Traditionally IT would build a data warehouse, then cubes on top of that, and then publish them in a structured and controlled way. But, just as with many IT projects in general, by the time it's finished the business has moved on and the system no longer meets their requirements. This not sustainable and something more agile is needed but there has to be some control. Apparently we're going to be hearing the catchphrase 'Balancing agility with control' a lot. More users want more access to more data. Can they define what they want? Of course not, but they'll recognise it when they see it. It's estimated that only 28% of potential BI users have meaningful access to the data they need, so there is a real pent-up demand. The answer looks like: give them some self-service tools so they can experiment and see what works, and then IT can help to support the results. It's estimated that 32% of Excel users are comfortable with its analysis tools such as pivot tables. It's the power user's preferred tool. Why fight it? That's why PowerPivot is an Excel add-in and that's why they released a Data Mining add-in for it as well. It does appear that the strategy is going to be to use Reporting Services (in SharePoint mode), PowerPivot, and possibly something new (smiles and hints but no details) to create reports and explore data. Everything will be published and managed in SharePoint which gives users the ability to mash-up, share and socialise what they've found out. SharePoint also gives IT tools to understand what people are looking at and where to concentrate effort. If PowerPivot report X becomes widely used, it's time to check that it shows what they think it does and perhaps get it a bit more under central control. There was more SharePoint detail that went slightly over my head regarding where Excel Services and Excel Web Application fit in, the differences between them, and the suggestion that it is likely they will one day become one (but not in the immediate future). That basic pattern is set to be expanded upon by further exploiting Vertipaq (the columnar indexing engine that enables PowerPivot to store and process a lot of data fast and in a small memory footprint) to provide scalability 'from the desktop to the data centre', and some yet to be detailed advances in 'frictionless deployment' (part of which is about making the difference between local and the cloud pretty much irrelevant). Excel looks like becoming Microsoft's primary BI client. It already has: the ability to consume cubes strong visualisation tools slicers (which are part of Excel not PowerPivot) a data mining add-in PowerPivot A major hurdle for self-service BI is presenting the data in a consumable format. You can't just give users PowerPivot and a server with a copy of the OLTP database(s). Building cubes is labour intensive and doesn't always give the user what they need. This is where the BI Semantic Model (BISM) comes in. I gather it's a layer of metadata you define that can combine multiple data sources (and types of data source) into a clear 'interface' that users can work with. It comes with a new query language called DAX. SSAS cubes are unlikely to go away overnight because, with their pre-calculated results, they are still the most efficient way to work with really big data sets. A few other random titbits that came up: Reporting Services is going to get some good new stuff in Denali. Keep an eye on www.projectbotticelli.com for the slides. You can also view last year's seminar sessions which covered a lot of the same ground as far as the overall strategy is concerned. They plan to add more material as Denali's features are publicly exposed. Check out the PASS keynote address for a showing of Yahoo's SQL BI servers. Apparently they wheeled the rack out on stage still plugged in and running! Check out the Excel 2010 Data Mining Add-Ins. 32 bit only at present but 64 bit is on the way. There are lots of data sets, many of them free, at the Windows Azure Marketplace Data Market (where you can also get ESRI shape files). If you haven't already seen it, have a look at the Silverlight Pivot Viewer (http://weblogs.asp.net/scottgu/archive/2010/06/29/silverlight-pivotviewer-now-available.aspx). The Bing Maps Data Connector is worth a look if you're into spatial stuff (http://www.bing.com/community/site_blogs/b/maps/archive/2010/07/13/data-connector-sql-server-2008-spatial-amp-bing-maps.aspx).  

    Read the article

  • Artificial Intelligence implemented in x86 Assembly? [closed]

    - by Bigyellow Bastion
    Okay, so I decided that for my upcoming operating system, I do basically everything in x86 Assembly, using only 16-bit mode. I will need to write the software to host on it once I have something up and going, and I'll definitely post the source and VM-executable file. But as for now I'm stuck with the idea of implementing the AI code for some of the games I'm making to host on it. AI in Assembly is tedious, and sometimes almost impossible seeming, especially complex AI(I'm talking SNES Super Mario World 2: Yoshi's Island AI here, by the way, not pong AI). I was thinking that it'd be such a hassle that I'd have to bring a higher-level language to work some of this out here, like maybe C++ or C#, but I'd have to go through more work linking it into a fine binary that my OS will host, and that adds unnecessary work to the table I wanted to avoid(I don't want a complex system, I want everything as bare-bones as possible, avoiding libraries, APIs, and linkable formats for now, to make everything more directly accessible to the kernel's API).

    Read the article

  • Which web algorithms book to get? [closed]

    - by fjxx
    I am currently undecided between which of the following web algorithms book to buy: 1) Algorithms of the Intelligent web by Marmanis 2) Collective Intelligence by Alag Both feature code in Java; Marmanis' book delves deeper into the core algorithms while Alag's book discusses more APIs including WEKA. I have already read Programming Collective Intelligence by Segaran and enjoyed it. Any comments on these books or any other recommendations are welcome.

    Read the article

  • Pro SharePoint 2010 Business Intelligence Solutions

    - by Sahil Malik
    Ad:: SharePoint 2007 Training in .NET 3.5 technologies (more information). Oh yeah baby, it’s out finally! This book is what I wanted to write for so long now, but never really got a chance to. For SharePoint 2007, I authored the SharePoint section of “Smart BI Solutions with SQL Server 2008” for MS Press. But never really got the time, to author a full book that this topic deserved. Until SharePoint 2010, we actually have a full book on this topic. So first things first, I didn’t actually write it. My role was limited to the overall concept, the outline, the layout, completion of it, code samples, identifying what we need in here, vouching for technical accuracy, identifying authors etc. The real work was done by Srini (5 chapters), and Steve (1 chapter). So credit given where it is due. But, with that said, this is a pretty good book. It has always been a challenge to find the superman that knows both, data ware housing concepts, and SharePoint concepts. The data ware housing concepts include basic stuff you need to know to work in the BI area such as cubes, MDX queries, etc. So chapter 1 covers that – and if you’re a hardcore DBA, feel free to skip Chapter 1. Then beyond that, we take every single SharePoint 2010 BI topic, and slice and dice it in detail. The topics we deal with are - Visio Services Reporting services Business Connectivity Services Excel Services PerformancePoint Services And in covering each of these topics, we ensure that a general layout was followed for each topic, to ensure completeness of content. We make sure we cover Setup related issues and advice Point and click usage Code usage, i.e. extensibility using visual studio and a walkthrough of the administration side of things, including powershell. (Yes, I insisted on that in being there in every chapter). Writing a book is always a lot of work, so we hope you find it useful. And it should go very well with the other book I just reviewed, which is Microsoft ADO.NET 4, step by step. Comment on the article ....

    Read the article

  • How Big Data and Social Won the Election

    - by Mike Stiles
    The story of big data’s influence on the outcome of the US Presidential election is worth a good look, because a) it’s a harbinger of things to come, and b) it’s an example of similar successes available to any enterprise seriously resourcing integrated big data, modeling, and data-driven execution on all assets, including social. Obama campaign manager Jim Messina fielded a data and analytics brain trust 5 times larger than 2008. At that time, there were numerous databases from various sources, few of them talking to each other. This time, the mission was to be metrics-centered and measure everything measurable, and in context with all the other data. Big data showed them exactly what they needed to know and told them what to do about it. It showed them women 40-49 on the west coast would donate big money if they got to eat with George Clooney. Women on the east coast would pony up to hang out with Sarah Jessica Parker. Extensive daily modeling showed them what kinds of email appeals, from who, and to whom, would prove most successful in raising cash, recruiting volunteers, and getting out the vote. Swing state voters were profiled and approached with more customized targeting that at any time in history. Ads were purchased on specific shows watched by the targets, increasing efficiency 14% over traditional media buys. For all the criticism of the candidate’s focus on appearing on comedy and entertainment shows, and local radio morning shows, that’s where the data sent them to reach the voters most likely to turn out for them. And then there was social. Again, more than in any other election, Facebook was used for virtual, highly efficient door-to-door canvasing. Facebook fans got pictures of friends in swing states and were asked to encourage them to act. Using that approach, 1 in 5 peer-to-peer appeals led to the desired action. Assumptions, gut, intuition, campaign experience, all took a backseat to strategy shifts solidly backed up by data. Zeroing in on demographics likely to back the President and tracking their mood daily literally changed the voter landscape. The Romney team watched Obama voters appear seemingly out of thin air. One Obama campaign aide said, “We ran the election 66,000 times every night.” Which brings us to your organization. If you’re starting to feel like the battle-cry of “but this is the way we’ve always done it” is starting to put you in an extremely vulnerable position, you’re right. Social has become a key communication tool of the 21st century. Failing to use it, or failing to invest in a deep understanding of who your customers and prospects are so the content you post there will achieve desired actions and results, will leave you waking up one morning wondering, “What happened?”@mikestilesPhoto stock.xchng

    Read the article

  • Sharing unique links on social media vs SEO

    - by MJWadmin
    We're currently implementing a voucher system on our site which will allow our users to obtain a 25+% discount on certain products, provided they donate 10% of the purchase price to charity. We will offer the ability to share the discounts via social media in return for larger discounts to the sharer for each person who clicks through the link and buys an item. I understand that social links have SEO benifits, but this appears to be based on lots of people sharing the same link. If our voucher users share a unique link i.e. http://ourdomain.com/sipsfesdf rather than a fixed link http://ourdomain.com/product-name will we still receive the same benifts? Should we instead share something like http://ourdomain.com/product-name/sipsfesdf Thanks in advance.

    Read the article

  • Oracle Business Intelligence Applications

    Scopri le caratteristiche di Oracle BI Applications, la strategia, l'offerta e i vantaggi delle applicazioni di analitiche di Oracle. Con Oracle BI Applications è possibile valorizzare al meglio il patrimonio informativo delle applicazioni Oracle E-Business Suite, PeopleSoft, Siebel e SAP, ottenendo le informazioni necessarie a prendere le decisioni migliori.

    Read the article

facebook twitter digg google delicious technorati stumbleupon myspace wordpress linkedin gmail igoogle windows live tumblr viadeo yahoo buzz yahoo mail yahoo bookmarks favorites email print

< Previous Page | 12 13 14 15 16 17 18 19 20 21 22 23  | Next Page >