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  • How much time it needs google webmaster yo generate content keyword if url masking is enabled? [closed]

    - by user1439968
    Possible Duplicate: What is domain “masking” or “cloaking”? Why should it be avoided for a new web site? my real domain is domain.in. But url masking has been enabled and the masked url is domain2.in .. In that case i have added d url bputdoubts.21backlogs.in to google webmaster a week ago but content keyword hasn't been generated. In this case when can I expect to get the content keywords generated ?? And is there a problem for getting visitors from google search if url masking is enabled ?

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  • I have domain.com and domain.org to the same site, should I use redirects to avoid duplicate content

    - by bunzip
    I have both the .com and the .org for a domain name, and using Apache I point them to the same site content. I think this might be causing problems with the Search Engines because of duplicate content. I want the .org to be the essential website. How do others handle this situation? Should I be using 301 redirects to point all the .com requests to the .org? Should I just use the link rel="canonical" on each page to point to the .org?

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  • Is it legal to charge extra fees for copyrighted content on mobile platforms?

    - by Macrow Willson
    this question just came up as we recently bought content from image stock portals. Many of those altered their license agreement in favor of charging more for using in mobile apps. So instead of using their standard licenses, you need to pay an "extended" licenses which multiplies the fee easily by 5-10. That doesn't make sense as the mobile device is just a smaller browser and protects the content even better than a desktop computer. Are those stock agencies allowed to do that, and is it legal at all ? I am not a lawyer but I would even risk to go on with the standard license and wait to be sued in that matter.

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  • Top Reasons You Need A User Engagement Platform

    - by Michael Snow
    Guest post by: Amit Sircar, Senior Sales Consultant, Oracle Deliver complex enterprise functionality through a simple intuitive and unified User Interface (UI) The modern enterprise contains a wide range of applications that are used to manage the business and drive competitive advantages. Organizations respond by creating a complex structure that results in a functional and management grouping of users. Each of these groups of users requires access to multiple applications and information sources in order to perform their job functions. This leads to the lack of a unified view of enterprise information, inconsistent user interfaces and disjointed security. To be effective, portals must be designed from the end-user perspective, enabling the user to accomplish as many tasks as possible while visiting the fewest number of portals. This requires rethinking the way that portals are built, moving from a functional business unit perspective to a user-focused, process-oriented point of view. Oracle WebCenter provides the Common User Experience Architecture that allows organizations to seamlessly present a unified view of enterprise information tailored to a particular user’s role and preferences. This architecture provides the best practices, design patterns and delivery mechanism for myriad services, applications, and data sources.  In order to serve as a primary system of access, Oracle WebCenter also provides access to unstructured content and to other users via integrated search, service-oriented artifacts, content management, and collaboration tools. Provide a modern and engaging experience without modifying the core business application Web 2.0 technologies such as blogs, wikis, forums or social media sites are having a profound impact in the public internet.  These technologies can be leveraged by enterprises to add significant value to the business. Organizations need to integrate these technologies directly into their business applications while continuing to meet their security and governance needs. To deliver richer connections and become a more agile and intelligent business, WebCenter provides an enterprise portal platform that contains pre-integrated, standards-based Enterprise 2.0 services. These Enterprise 2.0 services can be easily accessed, integrated and utilized by users. By giving users the ability to use and integrate Enterprise 2.0 services such as tags, links, wikis, activities, blogs or social networking directly with their portals and applications, they are empowered to make richer connections, optimize their productivity, and ultimately increase the value of their applications. Foster a collaborative experience The organizational workplace has undergone a major change in the last decade. With increasing globalization and a distributed workforce, project teams may be physically separated by large distances. Online collaboration technologies are becoming a critical resource to enable virtual teams to share information and work together effectively. Oracle WebCenter delivers dynamic business communities with rich Services to empower teams to quickly and efficiently manage their information, applications, projects, and people without requiring IT assistance. It brings together the latest technology around Enterprise 2.0 and social computing, communities, personal productivity, and ad-hoc team interactions without any development effort. It enables the sharing and collaboration on team content, focusing an organization’s valuable resources on solving business problems, tapping into new ideas, and reducing time-to-market. Mobile Support The traditional workplace dynamics that required employees to access their work applications from their desktops have undergone a fundamental shift. Employees were used to primarily working from company offices and utilized an IT-issued computer for performing their job functions. With the introduction of flexible work hours and the growth of remote workers, more and more employees need the ability to remain productive even when they do not have access to a computer via the use of tablets and smartphones.  In addition, customers and citizens have come to expect 24x7 access to resources and websites from wherever they are located. Tablets and smartphones have empowered everyone to quickly access services they need anytime and from any place.  WebCenter provides out of the box capabilities to deliver the mobile experience in a seamless manner. Seeded device profiles and toolkits within WebCenter can be used to render the same web pages into multiple target devices such iPads, iPhones and android devices. Web designers can preview the portal using the built in simulator, make necessary updates and then deploy their UI design for the targeted device. Conclusion The competitive economy and resource constraints facing organizations today require them to find ways to make their applications, portals and Web sites more agile and intelligent and their knowledge workers more productive no matter where they are located. Organizations need to provide faster access to relevant information and resources, enhance existing applications and business processes with rich Enterprise 2.0 services, and seamlessly deliver content to mobile platforms. Oracle WebCenter successfully meets these challenges by providing the modern user experience platform for the enterprise and the Web.

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  • apache2 mod_deflate static content

    - by rizen
    I have a server serving up a JS file a few million times a day using apache2. Some of my users would like the JS to be gzipped. Does anyone know how apache2 mod_deflate handles compression of static files? Will it compress the js for each request(in which case I'd be worried about cpu load)? If it does, is there a way to pre-compress the JS files so apache2 wouldn't have to do this for each file?

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  • Web Content Filtering

    - by Byron Wilcox
    I have recently bought a Cisco ASA 5505 for my small business, I was initially led to believe this device could do some limited website filtering that we would need. (one list of unrestricted, and a second for email only) Since it has come to my attention that it may not be able to do this what equipment or software will I need to make this happen?

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  • Antivirus and Content Management / Web Filtering

    - by Moif Murphy
    Hi, We currently use Net Intelligence for our Web Filtering and Antivirus. We're looking for an alternative and I was wondering what people here use? We have many mobile users who work away from the office and so we prefer something which includes a remote agent and a central management portal that we can customise and add our own rules etc. Also preferable is bundled anti virus. Any recommendations?

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  • Most scalable way of serving a small set of static HTTP content

    - by Ekevoo
    The story: Hi guys. I'm among the people responsible for serving the results of the most anticipated (by number of people participating) annual entrance exam in my state. As such, when our results are published, the interest is overwhelming. In the past we delegated the responsibility of serving the results to the media, but that spoils a little the officialness of these results. This year we went with a little (long overdue) experiment of using lighttpd instead of Apache as well as other physical network optimizations I wasn't directly involved with. The results were very satisfactory. The server didn't choke even once, nor we saw any of the usual Twitter complaints on unavailability and/or slowness that were previously common. However, because we still delegated the first publication of the results to the media I'm still not 100% sure we can handle the load of actually publishing the results first. The question: Now because these files are like 14MB in total and a true lightweight Linux distribution isn't that big either, I'm thinking: what if next year we run full RAMdrive? Is there any? Is that useful? Is that worth it for a team that uses Debian almost exclusively? Are there other optimizations that I should be focusing on instead?

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  • Enterprise 2.0 Conference: Building Social Business

    - by kellsey.ruppel
    The way we work is changing rapidly, offering an enormous competitive advantage to those who embrace the new tools that enable contextual, agile and simplified information exchange and collaboration to distributed workforces and networks of partners and customers. As many of you are aware, Enterprise 2.0 is the term for the technologies and business practices that liberate the workforce from the constraints of legacy communication and productivity tools like email. It provides business managers with access to the right information at the right time through a web of inter-connected applications, services and devices. Enterprise 2.0 makes accessible the collective intelligence of many, translating to a huge competitive advantage in the form of increased innovation, productivity and agility. The Enterprise 2.0 Conference takes a strategic perspective, emphasizing the bigger picture implications of the technology and the exploration of what is at stake for organizations trying to change not only tools, but also culture and process. Beyond discussion of the "why", there will also be in-depth opportunities for learning the "how" that will help you bring Enterprise 2.0 to your business.You won't want to miss this opportunity to learn and hear from leading experts in the fields of technology for business, collaboration, culture change and collective intelligence. Oracle is a proud Gold sponsor of the Enterprise 2.0 Conference, taking place this week in Boston. Come and learn about Oracle at the following panel sessions and Market Leaders Theater Sessions. Tuesday, June 19, 2012 at 1:30 p.m. Market Theater Presentation Into the Activity Stream, and Beyond! Introducing Oracle Social Network Oracle Speaker: Christian Finn, Senior Director of Evangelism, Oracle WebCenter Tuesday, June 19, 2012 at 2:30 p.m.  Panel Session Innovation versus Integration Oracle Panel Speaker: Christian Finn, Senior Director of Evangelism, Oracle WebCenter Wednesday, June 20, 2012 at 1:30 p.m. Business Leadership Roundtable Oracle Panel Speaker: Christian Finn, Senior Director of Evangelism, Oracle WebCenter Wednesday, June 20, 2012 at 3:00 p.m. Market Theater Presentation Into the Activity Stream, and Beyond! Introducing Oracle Social Network Oracle Speaker: Christian Finn, Senior Director of Evangelism, Oracle WebCenter Thursday, June 21, 2012 at 8:30 a.m. Panel Session Collecting and Processing Big Data: Architecting Systems that Scale Oracle Panel Speaker: Ashok Joshi, Senior Director, Berkeley DB Development Thursday, June 21, 2012 at 11:00 a.m. Panel Session The Future of Big Data: What's Next Oracle Panel Speaker: Ashok Joshi, Senior Director, Berkeley DB Development Be sure to stop by and visit Oracle booth #501, to see live demonstrations of Oracle Social Network and Oracle WebCenter!

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  • Segmentation and Targeting: Your Tools for Personalizing the Online Customer Experience

    - by Christie Flanagan
    In order to deliver the kind of personalized and engaging online experiences that customers expect today, look to segmentation and targeting.  Segmentation is the practice of dividing your site visitors into distinct groups based on shared characteristics or behavior – for example, a segment may consist of site visitors who have visited pages related to certain product type, or they may consist of visitors within the same age group or geographic area.  The idea is that those within a segment are more likely to have common needs, problems or interests that can be served by your business. Targeting is the process by which the most relevant content, whether an article promotion or other piece of content, is delivered to your visitors based on their segment membership. Segmentation and targeting are used to drive greater engagement on your web presence by delivering content to your site visitors that is tailored to their interests, behavior or other attributes.  You may have a number of different goals for your segmentation and targeting efforts: Up-sell or cross-sell to your customers Conduct A/B testing on your offers and creative Offer discounts, promotions or other incentives for the time and duration that you specify Make is easier to find relevant information about products and services Create premium content model There are two different approaches you can take toward segmentation and targeting for you online customer experience initiatives. The first is more of a manual process, in which marketers manage the process of determining which segments to create and which content to target to those segments. The benefit of this approach is that it gives marketers a high level of control over the whole process which works well when you have a thorough understanding of your segments and which content is most likely to serve their needs.  Tools for marketer managed segmentation and targeting are often built right in to your WEM platform, as they are with Oracle WebCenter Sites. The downside is that the more segments and content that you have, the more time consuming and complicated in can be to manage manually.The second approach relies on predictive intelligence to automate the segmentation and targeting process.  This allows optimization of the process to occur in real time. This approach helps reduce the burden of manual segmentation and targeting and can result in new insights into segments that you may never have thought of on your own.  It also provides you with the capability to quickly test new offers and promotions on your site.  Predictive segmentation and targeting can be achieved by using Oracle WebCenter Sites and Oracle Real-Time Decisions together. *****Get a taste for how Oracle WebCenter Sites and Oracle Real-Time Decisions combine to deliver powerful capabilities for predictive segmentation and targeting by watching this on demand webcast introducing Oracle WebCenter Sites 11g or by reading IDC’s take on the latest release of Oracle’s web experience management solution.  Be sure to return to the Oracle WebCenter blog on Thursday for a closer look at how to optimize the online customer experience using these two products together.

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  • Drupal 6: Drupal Themer gives same candidate name for different type of content types

    - by artmania
    Hi friends, I'm a drupal newbie... I have different type of contents like News, Events, etc. and their content is different. News detail page has title-content text-date. but Events detail page has title-date-content text-location-speaker-etc. So I need different layout page for these different types. So, I enabled Drupal Themer to get a candidate name. for events page, it gave me page-node.tpl.php and it gives same for News page as well :( how can I separate these pages? I expected sth like page-event-node.tpl , but no... :/ Drupal Themer also give unique candidate name for event page like page-node-18.tpl.php but it doesnt mean anything since I can not create a general layout for all events by this node name. :( Appreciate helps so much!! Thanks a lot!!!

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  • ASP.NET content incode id

    - by WtFudgE
    Hi, I recently started using Masterpages, the thing is I would like to add text in code to an asp:Content tag. So my content page markup code is: <%@ Page Language="C#" MasterPageFile="~/Template.Master" AutoEventWireup="true" CodeBehind="Default.aspx.cs" Inherits="ASP_Test_WebApp.Default" %> <asp:Content id="TEST" ContentPlaceHolderID="Main" Runat="Server" /> So now I would like to add Contents to the "TEST" id incode. But my in code doesn't recognize TEST. If I don't use a masterpage and I give an id to a tag my in code reconigzes it, but now that I started using masterpages it doesn't. What am I doing wrong? Thx

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  • Get foreign key in external content type to show up in list view

    - by Rob
    I have come across blogs about how to setup an external content type (e.g. http://www.dotnetmafia.com/blogs/dotnettipoftheday/archive/2010/02/02/it-s-easy-to-configure-an-external-list-with-business-connectivity-services-bcs-in-sharepoint-foundation-2010.aspx) but I have not seen any examples of what to do when your external SQL DB has foreign keys. For example. I have a database that has orders and customers. An order has one and only one customer and a customer can have many orders. How can I setup external content types in such a way that when in the list view of these external content types, I can jump between and possible lookup values to that other type?

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  • Variable height header with scrollable content area filling remaining viewport area

    - by Neutrino
    I've seen versions of this simple problem raised a dozen times here and elsewhere on the web, but I haven't seen a solution that works for me yet so I'm asking it again. I want a webpage with a variable height full width header (height based on contents). Below that I want a content area that fills the rest of the browser viewport. If the content is larger than the remaining space in the viewport then I want the content area to scroll. I don't need this to work on IE6. I don't care whether the solution uses CSS, tables or a mixture of the two, just no frames and no Javascript. For a bonus point fix a variable height footer to the bottom of the page.

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  • IIS7 - Specifying content-length header in ASP causes "connection reset" error

    - by MisterZimbu
    I'm migrating a series of websites from an existing IIS5 server to a brand new IIS7 web server. One of the pages pulls a data file from a blob in the database and serves it to the end user: Response.ContentType = rs("contentType") Response.AddHeader "Content-Disposition", "attachment;filename=" & Trim(rs("docName"))&rs("suffix")' let the browser know the file name Response.AddHeader "Content-Length", cstr(rs("docsize"))' let the browser know the file size Testing this in the new IIS7 install, I get a "Connection Reset" error in both Internet Explorer and Firefox. The document is served up correctly if the Content-Length header is removed (but then the user won't get a useful progress bar). Any ideas on how to correct this; whether it be a server configuration option or via code? Thanks.

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  • Content-Length header not returned from Pylons response

    - by Evgeny
    I'm still struggling to Stream a file to the HTTP response in Pylons. In addition to the original problem, I'm finding that I cannot return the Content-Length header, so that for large files the client cannot estimate how long the download will take. I've tried response.content_length = 12345 and I've tried response.headers['Content-Length'] = 12345 In both cases the HTTP response (viewed in Fiddler) simply does not contain the Content-Length header. How do I get Pylons to return this header? (Oh, and if you have any ideas on making it stream the file please reply to the original question - I'm all out of ideas there.)

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  • dynamic silverlight content

    - by Jeremy
    I am starting a silverlight project where I have tests for students to complete. I want to have some sort of framework so I can build the tests and store them in a database, delivering the content dynamically so I can continually develop new types of tests without having to re-deply the application. The content will have to be more than just xaml, as there may need to be some logic to determine if answers are correct, or to do some random generation of questions. I'm looking for suggestions on how to go about building a framework that supports this. Are there some best practices, or examples? Should each test type just be a seperate silverlight control, or should I use 1 silverlight "container" application that can display dynamic content?

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  • How to make drupal known submitting custom content

    - by Andrew
    Hi, I know this is not a drupal forum but, as I’m not getting any response there, I decided to give it a shot here. I’m creating a web site that accepts custom content from users. So, for that matter, this site has a form and a custom module. Instead of using admin theme, this form is placed inside custom template which is created to have a uniform look with the rest of the pages. As a result, creating form elements through hook_form is out of question. Here’s where my problems lie. As this form uses custom theme, I’m not sure as to what can I do to make drupal know that user is submitting new content data when the form is submitted? Would I need to use same query string that of content submission page of admin page like - ?q=node/add/page for action attribute of the html form? (OR) the only way is to map the url to my custom function and invoke some sort of hook inside of it? Thanks

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  • content management system

    - by Farax
    I am building a website for a client who needs a content management system to go with it. The client requires features such as content staging, approving process before publishing a page, provision for templates (changing which changes the lay out for the whole website), entry and expiry dates for pages and content search. I am planning to use an existing opensource CMS for the work but I am confused as to which one should it be. I need help in deciding whether this approach is good or should i develop my own CMS? and if I do use an opensource one, which one is extensible and customisable enough using .NET?

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  • Great ADF Content at Collaborate 12

    - by Shay Shmeltzer
    If you are attending the Collaborate 12 conference this month in Las Vegas and you are interested in Oracle ADF you are going to be very busy. There are more than 20 sessions covering ADF and a special Wednesday ADF Enterprise Methodology Group event focused on ADF. Session range from how to get started to deep technical dives and real world war stories of customers and their implementations. Also don't forget to drop by the Oracle ADF booth at the Oracle Demoground and say hello. Here is a quick list of session that list ADF as a keyword in their content: Sun. Apr. 22 9613 A Fusion Approach to Building Unified and Scalable Applications With Rich User Experience 1:00 pm - 2:00 pm Mon. Apr. 23 669 Fusion DBA Boot Camp: Tailoring Your Application to Customer Needs in a Upgrade-safe Way - Support in ADF and Fusion Apps 9:45 am - 10:45 am Mon. Apr. 23 438 Oracle Fusion Applications Security 9:45 am - 10:45 am Mon. Apr. 23 176 How to get started with Oracle ADF 12:15 pm - 12:45 pm Mon. Apr. 23 330 Fusion DBA Boot Camp: Implementing Self-Service Portals for Partners/Distributors Using EBS/WebCenter/Fusion Technologies 1:15 pm - 2:15 pm Mon. Apr. 23 288 Working with Portlets in ADF and Webcenter 2:30 pm - 3:30 pm Tue. Apr. 24 503 Who’s Converting My Portal? 2:00 pm - 3:00 pm Tue. Apr. 24 9370 Coexistence of Oracle E-Business Suite and Oracle Fusion Applications: Platform Perspective 2:00 pm - 3:00 pm Wed. Apr. 25 647 Developing Custom BI Solutions - OBIEE vs. Oracle Application Development Framework (ADF) 9:30 am - 10:30 am Wed. Apr. 25 173 ADF: A Path to the Future for Dinosaur Nerds 11:00 am - 12:00 pm Wed. Apr. 25 581 How Will You Build Your Next System? 11:00 am - 12:00 pm Wed. Apr. 25 10351 Integrating CRM On Demand With the E-Business Suite to Supercharge Your Sales Team 1:00 pm - 2:00 pm Wed. Apr. 25 9348 Mobile,ADF, Coherence and Live Data Streaming? A Herbalife Case Study 1:00 pm - 2:00 pm Wed. Apr. 25 566 Getting Started with ADF 1:00 pm - 2:00 pm Wed. Apr. 25 775 WebCenter Portal Template Design and Development Best Practices 1:00 pm - 2:00 pm Wed. Apr. 25 791 Surfacing Oracle Social Network into Your Business Applications 1:00 pm - 2:00 pm Wed. Apr. 25 9407 The Latest Oracle E-Business Suite Release User Interface and Usability Enhancements 1:00 pm - 2:00 pm Wed. Apr. 25 100080 Extending JD Edwards with Oracle ADF and Oracle SOA Suite 3:00 pm - 4:00 pm Wed. Apr. 25 172 JDeveloper ADF and the Oracle database – friends not foes 3:00 pm - 4:00 pm Wed. Apr. 25 595 Achieving Real-Time Social Collaboration in WebCenter 11g 3:00 pm - 4:00 pm Wed. Apr. 25 164 ADF + Faces: Do I Have to Write ANY Java code? 4:15 pm - 5:15 pm Thu. Apr. 26 257 Mobile App Development with Oracle ADF Mobile: develop once and for all 8:30 am - 9:30 am Thu. Apr. 26 177 Understanding Oracle ADF and its role in Oracle Fusion Middleware 9:45 am - 10:45 am Thu. Apr. 26 523 Making Next-Generation Mobile Apps With The Latest ADF Mobile Tools 9:45 am - 10:45 am Thu. Apr. 26 356 ADF Integration with WebCenter Content 11:00 am - 12:00 pm

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  • Content Challenge: You Can Only Get it Here

    - by Mike Stiles
    Part of the content conundrum for brands is figuring out what kind of content customers would find cool, desirable, and relevant. The mere fact many brands have no idea what this content might be is, in itself, pretty alarming. You’d have to have a pretty thorough lack of involvement with and understanding of your customers to not know what they might like. But despite what should be a great awakening in which consumers are using every technology and trick in the book to shield themselves from ads and commercials, brand self-obsession continues as marketers concentrate on their message, their campaign, what they want to say, and what they want social users to do. When individuals conduct themselves in that same fashion on Facebook and Twitter, it gets tiresome and starts losing value pretty quickly. Their posts eventually get hidden. Conversely, friends who post things that consistently entertain or inform, with little self-marketing desperation involved, win the coveted “show all updates” setting. Of course brands are going to use social to market. It’s pretty much the point of having social in the marketing mix. And yes, people who follow a brand’s Twitter account or “Like” a brand’s Facebook Page implicitly state they want to know what’s going on with that brand’s products and services. But if you have a Facebook friend that assumes you want every one of her posts to be about what wine she likes (Mitsubishi’s current campaign is even based around weeding out pretentious Facebook friends, then running them over), then you know how it must feel for your fans and followers to get a sales pitch for your crackers or whatever you’re selling every single time. Is there such a thing as content that doesn’t sell but that still advances the brand and makes the consumer more involved and valuable? Of course. And perhaps there are no better companies than enterprise brands to do it. Enterprise organizations are large enough to go beyond a product and engage readers/viewers at higher, broader levels…communicating expertise across entire sectors, subjects and industries. You’re going from pitchman to news source, and getting full credit for it as the presenter. A recent GigaOM article pointed out the success a San Francisco-based startup called Crunchyroll is having. Their niche (and they proudly admit it’s a niche) is providing Japanese anime, Korean drama and Asian live action content to countries that can’t get it any other way via licensing deals. Shows are available in HD and on the same day they air in the host country. Crunchyroll not only gets 8 million viewers a month, they have 100,000 paying subscribers at $7-12/month. Got a point, Mike? I do happen to have one. Crunchyroll illustrates the content opportunity enterprise companies have…which is to determine your “area,” the interest graph of your customers, then provide content that speaks to and satisfies those interests that can’t be found anywhere else. At least not in the same style, or of the same quality, or with the same authority. Do what no one else is doing. Provide what no one else is providing in your sector. If underserved users are willing to pay monthly for access to awkwardly moving cartoon dragons, imagine the audience you could attract with free, useful, non-sales content in your customers’ area of interest. It’s an audience you’ll want in place when the time does come to put out that marketing message. A content challenge is better than a content conundrum any day.

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  • The Social Content Conundrum

    - by Mike Stiles
    Here’s the social content conundrum: people who are not entertainers are being asked to entertain. Despite a world of skilled MBAs, marketing savants, technological innovators, analysts, social strategists and consultants, every development in social for brands keeps boomeranging right back to the same unavoidable truth. Success hinges on having content creators who know how to entertain the target audience. You can’t make this all about business-processes. You can’t make this all about technology, though data is critical and helps inform content. This is about having human beings who know the audience, know what they’d love to see, and can create the magic that will draw and hold them. Since showing up in the News Feed is critical for exposition and engagement, and since social ads primarily serve to amplify content that’s performing well, I’m comfortable saying content creators are becoming exponentially recruited and valued. They will no longer be commodities. They’ll be your stars. Social has fundamentally changed the relationship between brand and consumer. No longer can the customer be told to sit down, shut up, and listen to our ads. It’s now all about what consumers are willing to watch or read. Their patience for subjecting themselves to material they aren’t interested in is waning. Therefore, brands must now be producers of entertainment and information content, not merely placers of ads within someone else’s content. Social has given you a huge stage, with an audience sitting out there waiting to see what you’re going to do. What are you putting on that stage? For most corporate environments, entertaining is alien. It’s risky and subjective. Most operate around two foundational principles: control and fear. To entertain and inform with branded content, some control has to go. You control the product. Past that, control is being transferred into the hands of the consumer. The “fear first” culture also has to yield. If you strive to never make waves, you will move absolutely nothing. Because most corporations don’t house entertainers, they must be found then trusted. They’re usually a little weird. The ideas they’ll bring may seem “out there.” But like any business professional, they’ve gone through the training and experiences that make them uniquely good at what they do, even if you don’t quite understand them. It’s okay. It’s what the audience thinks that matters. Get it right, and you’ll be generating one ambassador after another who’s proud to be identified with the brand and will regularly consume and share your content. Entertainment entities are able to shape our culture and succeed beyond their wildest dreams by being beholden to one thing…what the public likes and wants. When brands put the same emphasis on crowd-pleasing content, they too will enjoy brand fame the likes of which they’ve never seen. The stage is yours. Now get out there and go for that applause.

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  • Duplicating someone's content legitimately & writing HTML to support that

    - by Codecraft
    I want to add content from other blogs to my own (with the authors permission) to help build additional relevant content and support articles I've found useful that others have written. I'm looking into how to do this responsibly - ie, by giving the original content author a boost and not competing against them for search traffic which should go to their site. In order to keep my duplicate content out of search, and to hint to the search engines where the original content is to be found i've implemented: <head> <meta name='robots' content='noindex, follow'> <link rel='canonical' href='http://www.originalblog.com/original-post.html' /> </head> Additionally, to boost the original article and to let readers know where it came from i'll be adding something like this: <div> Article originally written by <a href='http://www.authorswebsite.com'>Authors Name</a> and reproduced with permission.<br/> <a href='http://www.originalblog.com/original-post.html' target='new'> Read the original article here. </a> </div> All that remains is a way to 'officially' credit the original author in the HTML for the search spiders to see. Can anyone tell me a way to do this possibly using rel="author" (as far as I can see thats only good for my own original content), or perhaps it doesn't matter given that the reproduced pages will be kept out of search engines? Also, have I overlooked anything in the approach?

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  • Becoming a Certified Information Professional

    - by Lance Shaw
    Yesterday, we participated with AIIM in a webinar about the Certified Information Professional (CIP) program that they are now offering.  The interest level is very high in the program, as evidenced by the high turnout at the event. You might be asking yourself, what does the Oracle WebCenter team care about an AIIM certification program? Well, we sponsored this program because we consistently find that the more educated our customers and prospects are, the more value they are going to get out of the technology we provide.  As an ECM vendor, we provide plenty of WebCenter product training and certifications to help you make the most of WebCenter technology. While these are essential and valuable, technologists that also have an operational command of the business and the various impacts that the flow of information can have are even more valuable to an organization. Thinking about the management of content and information and its effect on business process can have wide-ranging benefits, not only to your company but to your personal bottom line.  And let's be honest, a customer who is looking holistically at how content is managed is going to see more opportunities to leverage that content and in many cases, this will motivate the purchase of additional product licenses.   Now if you are regretting the fact that you missed the webinar yesterday, never fear!  It is now available for playback and you can view it at your convenience by visiting the AIIM website. We hope you find it informative and that you can personally profit from being able to showcase your certification as an Information Professional. Additionally, we hope it will help you identify additional opportunities to leverage Oracle WebCenter in order to further reduce your operational costs and drive your business forward.

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