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• Google crawled all our RSS links - how do I remove these from their index? [closed]

  - by ElHaix

  Possible Duplicate: How to Remove URLs from Google Search Engine We added a RSS link to our site for our content. Since then, our site visits have diminished. If a user is viewing the RSS feed, the link itself does not go to the actual article/content. Instead, each link goes to a main index - where the content may have changed, and the article they clicked on COULD be on that page, depending on its age. The RSS link structure is as follows: www.oursite.com/[search term]/rsslink/[title of the rss link they clicked on] I'm not trying to do anything black-hat here, but wondering if we're getting penalized for this somehow. If this is the case, could I do something like permanently-removed on all /rsslink/ pages?

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• UPK 3.6.1 New Feature - Publish Presentation

  - by peter.maravelias

  UPK includes numerous options for deploying the content you have created. Most UPK users are familiar with the UPK Player and the various document outputs that have been available as publishing formats for some time now. In addition UPK provides the content developer the ability to publish content for use in specific environments, LMS, Test Director are two examples. UPK 3.6.1 adds the Presentation publishing type. The Presentation publishing type produces a slideshow presentation of screenshots and text of each topic as a separate Microsoft PowerPoint file. To publish to the presentation option just select the type under the documents category in the publishing wizard. Give this new publishing type a try and let us know what you think by posting a comment. The Presentation publishing type feature came from a customer request and given the ever growing methods and channels for communication we'd like to know what other output types or methods of using existing outputs you would like to see in a future release of UPK.

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• SEO techniques for a complete Flex Website

  - by Bobby Francis Joseph

  I am planning to build a website completely in Flex. All the contents will be static. No DB will be used. Unfortunately I am not building the website for PUMA or NIKE and so SEO is important. There is an overwhelming and confusing information out there about Flex and SEO. The following is a piece of information I found on the web " FLEX( Flash ) uses XML as a primary source of content, and XHTML is just a custom XML. The idea is to to use the HTML pages as XML content for the FLEX( Flash ) application. The XML can be read and indexed by the search engines, and it’s also the ideal content source for your FLEX( Flash ) application.' It goes on to explain how this can be done. Is this really that simple. " Could someone give some credible links. SEO is important for me since I am planning to build the site for a resort.

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• siteground hosting forwarding

  - by Oleg Videnov

  I would like to ask (maybe simple) question for you. I have a website which is called let's say www.website1.com on different hosting provider(siteground) I have www.website2.com Now,www.website1.com is the old website and the boss wants .. IF someone clicks on www.website1.com/user/content/1, he/she should be redirected to www.website2.com/user/content/1 ,but the url should REMAIN www.website1.com/user/content/1 and the same thing for all the pages. If someone have an answer how to do it,it would be much appreciated. Thanks in advance! Oleg Videnov

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• How to pass value from child window to parent window without refreshing the page using MasterPage

  - by Suthish Nair

  Parent Window (1.aspx) <asp:Content ID="Content1" ContentPlaceHolderID="head" Runat="Server"> <script type ="text/javascript"> function popup() { window.open('2.aspx', '', "height=500, width=500,resizable=no, toolbar =no"); } </script> </asp:Content> <asp:Content ID="Content2" ContentPlaceHolderID="ContentPlaceHolder1" Runat="Server"> Text Box1:&nbsp;<asp:TextBox ID...(read more)

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• Changing enum in a different class for screen

  - by user2434321

  I'm trying to make a start menu for my game and my code uses Enum's to moniter the screen state. Now i want to change the screenstate declared in the main class, in my Background class Screen screen = new Screen(); is declared in the Game1 class Background(ref screen); This is in the update method for the Background Class KeyboardState keystate = Keyboard.GetState(); switch (screen) { case Screen.Start: if (isPressed && keystate.IsKeyUp(Keys.Up) && keystate.IsKeyUp(Keys.Down) && keystate.IsKeyUp(Keys.Enter)) { isPressed = false; } if (keystate.IsKeyDown(Keys.Down) && isPressed != true) { if (menuState == MenuState.Options) menuState = MenuState.Credits; if (menuState == MenuState.Play) menuState = MenuState.Options; isPressed = true; } if (keystate.IsKeyDown(Keys.Up) && isPressed != true) { if (menuState == MenuState.Options) menuState = MenuState.Play; if (menuState == MenuState.Credits) menuState = MenuState.Options; isPressed = true; } switch (menuState) { case MenuState.Play: arrowRect.X = 450; arrowRect.Y = 220; if (keystate.IsKeyDown(Keys.Enter) && isPressed != true) screen = Screen.Play; break; case MenuState.Options: arrowRect.X = 419; arrowRect.Y = 340; if (keystate.IsKeyDown(Keys.Enter) && isPressed != true) screen = Screen.Options; break; case MenuState.Credits: arrowRect.X = 425; arrowRect.Y = 460; if (keystate.IsKeyDown(Keys.Enter) && isPressed != true) screen = Screen.Credits; break; } break; } } For some reason when I play this and I hit the enter button the Background class's screen is changed but the main class's screen isn't how can i change this? EDIT 1* class Background { private Texture2D background; private Rectangle backgroundRect; private Texture2D arrow; private Rectangle arrowRect; private Screen screen; private MenuState menuState; private bool isPressed = false; public Screen getScreenState(ref Screen screen) { this.screen = screen; return this.screen; } public Background(ref Screen screen) { this.screen = screen; } public void Update() { KeyboardState keystate = Keyboard.GetState(); switch (screen) { case Screen.Start: if (isPressed && keystate.IsKeyUp(Keys.Up) && keystate.IsKeyUp(Keys.Down) && keystate.IsKeyUp(Keys.Enter)) { isPressed = false; } if (keystate.IsKeyDown(Keys.Down) && isPressed != true) { if (menuState == MenuState.Options) menuState = MenuState.Credits; if (menuState == MenuState.Play) menuState = MenuState.Options; isPressed = true; } if (keystate.IsKeyDown(Keys.Up) && isPressed != true) { if (menuState == MenuState.Options) menuState = MenuState.Play; if (menuState == MenuState.Credits) menuState = MenuState.Options; isPressed = true; } switch (menuState) { case MenuState.Play: arrowRect.X = 450; arrowRect.Y = 220; if (keystate.IsKeyDown(Keys.Enter) && isPressed != true) screen = Screen.Play; break; case MenuState.Options: arrowRect.X = 419; arrowRect.Y = 340; if (keystate.IsKeyDown(Keys.Enter) && isPressed != true) screen = Screen.Options; break; case MenuState.Credits: arrowRect.X = 425; arrowRect.Y = 460; if (keystate.IsKeyDown(Keys.Enter) && isPressed != true) screen = Screen.Credits; break; } break; case Screen.Pause: break; case Screen.Over: break; } } public void LoadStartContent(ContentManager Content, GraphicsDeviceManager graphics) { background = Content.Load<Texture2D>("startBackground"); arrow = Content.Load<Texture2D>("arrow"); backgroundRect = new Rectangle(0, 0, graphics.GraphicsDevice.Viewport.Width, graphics.GraphicsDevice.Viewport.Height); arrowRect = new Rectangle(450, 225, arrow.Width, arrow.Height); screen = Screen.Start; } public void LoadPlayContent(ContentManager Content, GraphicsDeviceManager graphics) { background = Content.Load<Texture2D>("Background"); backgroundRect = new Rectangle(0, 0, graphics.GraphicsDevice.Viewport.Width, graphics.GraphicsDevice.Viewport.Height); screen = Screen.Play; } public void LoadOverContent(ContentManager Content, GraphicsDeviceManager graphics) { } public void Draw(SpriteBatch spritebatch) { if (screen == Screen.Start) { spritebatch.Draw(background, backgroundRect, Color.White); spritebatch.Draw(arrow, arrowRect, Color.White); } else spritebatch.Draw(background, backgroundRect, Color.White); } } Thats my background class!

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• Custom Upload Advanced Scripting CMS

  - by bradlis7

  I am looking for a specific content management platform that would display themes for my application. Requirements are as folllows: Any user can upload content, but has to be approved by an administrator When the user uploads the content, an external application is called to generate a thumbnail I could create this using codeigniter or something, but I would much prefer to use an existing system. I have experience with Drupal (seems a little bloated for my needs), and Wordpress (I'm using it as main website right now). Maybe I need a plugin for WordPress instead of another CMS. WordPress currently blocks uploads of my file type. I can modify it, but it's a pain to update it every time WordPress has a new release.

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• Nexus 7 (4.2.2) stuck as read-only on Ubuntu 13.04 (PC)

  - by Dalladubb

  I have a Nexus 7 running the latest Android (4.2.2) that seems to be stuck as read-only. I cannot transfer any files to or from the device though I am free to look through it. Permissions are: View Content: Only Owner Change Content: Nobody Access Content: Nobody And when I try to change the permission I get this error: Operation not supported by backend I'm baffled. This is a stock install of Ubuntu on my PC and the install isn't that old. Am I missing a lib or something? I feel the need to say it works fine on Windows 7. Thanks for looking.

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• Next Quarterly Customer Update Webcast is July 24th (July 25th in Asia Pacific)

  - by R.Hunter

  Join Team Informatics, Kyle Hatlestad from the WebCenter Content “A-Team” and Oracle WebCenter Product Management for the next Oracle WebCenter Quarterly Customer Update Webcast scheduled for July 24th (July 25th in Asia Pacific). Get the latest product management updates and learn more about WebCenter Content and WebCenter Sites. Team Informatics will give an overview of the WebCenter Sites 11g Connector to WebCenter Content and Kyle Hatlestad will discuss best practices for WCC deployment and configuration. You can follow Kyle’s blog at: http://blogs.oracle.com/kyle/ Don't miss out, there will be two live sessions with Q&A. Further details and the registration links for the webcast can be found on our Oracle Technology Network Page.

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• Google webmaster tools: parameters that only apply on one page

  - by Imagine digital

  I'm trying to get my e-commerce website on google and still figuring out how it all works. Now, I have seen this feature named URL-parameters, allowing me to set different parameters that affect page content to be indexed (one can also set parameters that do not affect the page, but for me that does not apply..). The question I have about this is whether and how I should add parameters that I only have on some pages of my site. example: The homepage of my site is www.mysite.nl. no parameters at all. But when a user clicks the navigation bar, it links to www.mysite.nl/itemList.php?category=&....subCategory=.... The parameters category and subCategory define whether there is content on my itemList page and what content that is. It gets matching products out of my database based on those 2 variables. The question: How do I make sure that I apply the google URL Parameters function decently for my website?

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• Skyrim Nexus Mods on Xbox 360 by use of dawnguard?

  - by user17895

  i think it's possible i opened up the dawnguard marketplace content and it consists 3 files: dawnguard.bsa < mod dawnguard.esp <- mod installing file. and spa.bin <-dont know where this is for. and it has been confirmed you can use the top 2 files on pc for a not fully functional dawnguard (barely functional to be exact) and if we could just replace or add a few other bsa and esp files to this marketplace content we could get mods up and running on xbox altough i need confirmation on this. I also have no clue where the spa.bin file for is, i need to examine it some further. Further this is adding a few non-distributed Files to marketplace content and wont get you booted from XBL. Also if anyone wants to examine these files for further information i will gladly share them with you. if you have any information or answers please email me at [email protected] thx

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• What Web Technology to use?

  - by Sven

  Hey guys, I would like to start a project and I am concerning what kind of programming language/web framework to use. There is not that much logic involved. It's about a community-page with a lot of users(not that much at the beginning but I would like to be ready to welcome a lot), that should be able to communicate through private messages and a forum and there will be a lot of content (news, articles) to consume. I also want to provide several authorization settings to provide some content for only specific people. In fact it's about a content management system, but I want to design it functionally myself. And I want to use some external APIs. The only website I can think of with almost similar functionality is pokerstrategy.com. I looked up their job offers and it seems like they use java and php Maybe you guys can give me your thoughts. What would you use to encounter that requirements and how would you apprach? Thank you

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• Setting Meta tags for a website

  - by Pankaj Upadhyay

  I have made an Asp.net MVC website and am not well versed about SEO techniques, so I want a little guidance in setting the appropriate meta tags for the website. My website is dynamic and has two types of Pages: Category and Product There are two tables in the database for Category and Product. Looking into the future, I added these fields beforehand to both the tables : -- MetaTitle--MetaDescription--MetaKeywords On both the Category and Product pages, these values are retrieved and set as following <meta name="description" content="@ViewBag.MetaDescription" /> <meta name="title" content="@ViewBag.MetaTitle" /> <meta name="keywords" content="@ViewBag.MetaKeywords" /> For better SEO how will you set up these meta tags. Will you include the site name in all three fields ? Right now, the Product page's MetaTitle, MetaDescription and MetaKeywords don't include the website name. If possible, can you provide me sample values that should be set for better SEO performance keeping the business name in mind.

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• Layouts in HTML

  - by TerNovi

  I am trying to have a div then inside the division have some different places where I can place stuff. For example. <div blah> <table blah> content... </table> <table blah> content... </table> <table blah> content.... </table> </div> I am not really a web developer so I know this question might seem simple but any help is greatly appreciated. Oh and I am using Macromedia Dreamweaver 8. Thanks.

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• Errors compiling XNA project Windows 8?

  - by ChocoMan

  I'm using Visual Studio 2012 have just installed Windows 8 on my computer and tried to compile a game Im working on in XNA. When the game tried to build, I got the following errors: Error 12 Could not copy the file "C:\Users\Computer\Documents\Visual Studio 2012\Projects\WindowsGame1\WindowsGame1\WindowsGame1\bin\x86\Debug\Content\SkyDome\skycirrus01.xnb" because it was not found. Error 13 Could not copy the file "C:\Users\Computer\Documents\Visual Studio 2012\Projects\WindowsGame1\WindowsGame1\WindowsGame1\bin\x86\Debug\Content\Fonts\Arial.xnb" because it was not found. Error 14 Could not copy the file "C:\Users\Computer\Documents\Visual Studio 2012\Projects\WindowsGame1\WindowsGame1\WindowsGame1\bin\x86\Debug\Content\Fonts\ISOCP2.xnb" because it was not found. skycirrus01.xnb is actually a .fbx. *Arial.xmb* and ISOCP2.xmb are my spritefonts within my project. Prior to installing Windows 8 (store bought) my project compiled. Does anyone know how to convert these to .xnb files? I'm assuming that will make them compatible.

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• How to solve "Login Only" rejection?

  - by Renan

  Recently, a site of mine was rejected due to "Login Only": "Login Only: During our review of your website, we found that the majority of pages on your site are behind a login, or there is restricted access. Please note that we will not approve applications for login-protected pages, as we are not able to review their content for acceptance into the program." Although the site does require login to send content, it doesn't require any to view any page. How do I tell the Googlebot or whatever is used to crawl pages to adsense that all the content is publicly available but registration is needed to post?

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• Problems with opening CHM Help files from Network or Internet

  - by Rick Strahl

  As a publisher of a Help Creation tool called Html Help Help Builder, I’ve seen a lot of problems with help files that won't properly display actual topic content and displays an error message for topics instead. Here’s the scenario: You go ahead and happily build your fancy, schmanzy Help File for your application and deploy it to your customer. Or alternately you've created a help file and you let your customers download them off the Internet directly or in a zip file. The customer downloads the file, opens the zip file and copies the help file contained in the zip file to disk. She then opens the help file and finds the following unfortunate result:     The help file  comes up with all topics in the tree on the left, but a Navigation to the WebPage was cancelled or Operation Aborted error in the Help Viewer's content window whenever you try to open a topic. The CHM file obviously opened since the topic list is there, but the Help Viewer refuses to display the content. Looks like a broken help file, right? But it's not - it's merely a Windows security 'feature' that tries to be overly helpful in protecting you. The reason this happens is because files downloaded off the Internet - including ZIP files and CHM files contained in those zip files - are marked as as coming from the Internet and so can potentially be malicious, so do not get browsing rights on the local machine – they can’t access local Web content, which is exactly what help topics are. If you look at the URL of a help topic you see something like this:   mk:@MSITStore:C:\wwapps\wwIPStuff\wwipstuff.chm::/indexpage.htm which points at a special Microsoft Url Moniker that in turn points the CHM file and a relative path within that HTML help file. Try pasting a URL like this into Internet Explorer and you'll see the help topic pop up in your browser (along with a warning most likely). Although the URL looks weird this still equates to a call to the local computer zone, the same as if you had navigated to a local file in IE which by default is not allowed.  Unfortunately, unlike Internet Explorer where you have the option of clicking a security toolbar, the CHM viewer simply refuses to load the page and you get an error page as shown above. How to Fix This - Unblock the Help File There's a workaround that lets you explicitly 'unblock' a CHM help file. To do this: Open Windows Explorer Find your CHM file Right click and select Properties Click the Unblock button on the General tab Here's what the dialog looks like:   Clicking the Unblock button basically, tells Windows that you approve this Help File and allows topics to be viewed.   Is this insecure? Not unless you're running a really old Version of Windows (XP pre-SP1). In recent versions of Windows Internet Explorer pops up various security dialogs or fires script errors when potentially malicious operations are accessed (like loading Active Controls), so it's relatively safe to run local content in the CHM viewer. Since most help files don't contain script or only load script that runs pure JavaScript access web resources this works fine without issues. How to avoid this Problem As an application developer there's a simple solution around this problem: Always install your Help Files with an Installer. The above security warning pop up because Windows can't validate the source of the CHM file. However, if the help file is installed as part of an installation the installation and all files associated with that installation including the help file are trusted. A fully installed Help File of an application works just fine because it is trusted by Windows. Summary It's annoying as all hell that this sort of obtrusive marking is necessary, but it's admittedly a necessary evil because of Microsoft's use of the insecure Internet Explorer engine that drives the CHM Html Engine's topic viewer. Because help files are viewing local content and script is allowed to execute in CHM files there's potential for malicious code hiding in CHM files and the above precautions are supposed to avoid any issues. © Rick Strahl, West Wind Technologies, 2005-2012 Tweet !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs"); (function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })();

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• Processing Binary Data in SOA Suite 11g

  - by Ramkumar Menon

  SOA Suite 11g provides a variety of ways to exchange binary data amongst applications and endpoints. The illustration below is a bird's-eye view of all the features in SOA Suite to facilitate such exchanges. Handling Binary data in SOA Suite 11g Composites Samples and Step-by-Step Tutorials A few step-by-step tutorials have been uploaded to java.net that illustrate key concepts related to Binary content handling within SOA composites. Each sample consists of a fully built composite project that can be deployed and tested, together with a Readme doc with screenshots to build the project from scratch. Binary Content Handling within File Adapter Samples [Opaque, Streaming, Attachments] SOAP with Attachments [SwA] Sample MTOM Sample Mediator Pass-through for attachments Sample For detailed information on binary content and large document handling within SOA Suite, refer to Chapter 42 of the SOA Suite Developer's Guide. Handling Binary data in Oracle B2B The following diagram illustrates how Oracle B2B facilitates exchange of binary documents between SOA Suite and Trading Partners.

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• Where's Randall Hyde?

  - by user1124893

  This probably doesn't belong here, but I couldn't think of any other StackExchange site that would fit it. Quick question, what ever happened to Randall Hyde, author of The Art of Assembly, HLA, and other works? I ask this because I was just exploring some of the content on his website and a lot of it is now gone. His website was hosted on Apple's MobileMe. As of the writing of this question, Apple has closed off all MobileMe content a few days ago. Correct me if I'm wrong, but didn't Apple warn of this a year in advance? If so, then where's Randall Hyde? Come to think of it, all of the content on his website that I have seen is several years old. A lot of it is rather useful but unfinished.

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• WebCenter Workshops and Seminars

  - by rituchhibber

  The following workshops and eSeminars are already scheduled. You are allowed to forward eSeminars and events with registration links to any interested Oracle partner or consulting employee. If links are missing, please contact the organizer to be invited for this workshop (and get a registration link). Oracle WebCenter Content Foundation October 16-18, 2012: Colombes, France Oracle ADF Foundation October 10 -12, 2012: Colombes, Paris, France WebCenter Content Management Webcenter Content Manager 11g Workshop (3 days to nominated partners) Oracle Image Process Mgmt I/PM Foundation WS (3 days to nominated partners) WebCenter Sites November 20th - 22nd, 2012: Madrid, Spain ADF - Oracle Application Development Framework ADF 11g Foundation Workshop (3 days to nominated partners) ADF 11g Advanced Workshop (4 days to nominated partners)

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• New A-Team Web Site Launched

  - by .raja

  The A-Team has launched a new web site – the A-Team Chronicles which aggregates and organizes content produced by The A-Team members (including your humble blogger). The A-Team is a central, outbound, highly technical team comprised of Enterprise Architects, Solution Specialists and Software Engineers within the Fusion Middleware Product Development Organization that works with customers and partners, world wide, providing guidance on implementation best practices, architecture, troubleshooting and how best to use Oracle products to solve customer business needs. This content captures best practices, tips and tricks and guidance that the A-Team members gain from real-world experiences, working with customers and partners on implementation projects, through Architecture reviews, issue resolution and more. A-Team Chronicles makes this content available, through short and to the point articles to all our customers and partners in a consistent, easy to find and organized way. If you like the articles we post here, you might find even more interesting articles at the new A-Team Chronicles site, covering a wider range of Fusion Middleware topics. We will be decommissioning this site shortly in favor of A-Team Chronicles site and all new contents will be posted there.

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• Do search engines directly penalize bad grammar?

  - by Nicolas Raoul

  Let's say I have a web page with user-contributed content, which is good content but with bad grammar, slang terms, inappropriate tone. I know that bad grammar is a also a problem because it drives away visitors and scares people from linking to it, but let's put that aside. Let's also put aside the fact that incorrectly spelt terms might be ignored by a crawler, potentially leading to less text-comparizon hits. QUESTION: Do search engines like Google directly recognize and penalize bad grammar? For instance because they might consider bad-grammar as a sign of low-quality content.

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• Defining Your Online Segmentation and Targeting Strategy

  - by Christie Flanagan

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} A lot of times, companies will put online segmentation and targeting on the back burner because they don’t know where to start. Often, I’ve heard web managers say that their segments aren’t well understood yet, so they can’t really deliver personalized online experiences that are meaningful. This lack of complete understanding means that they don't really bother to try. But, I don’t think you necessarily need to have an elaborate segmentation and targeting strategy already in place to start delivering a more relevant online customer experience. Sometimes it helps to think of how segmentation and targeting might solve some of the challenges your sites visitors are currently experiencing on your web presence, rather than doing nothing and waiting until a fully baked segmentation strategy lands in your inbox.  For example, perhaps you have a broad and varied service offering that makes it difficult for site visitors to easily find the solutions that are most relevant for them.  How can segmentation and targeting help solve this problem?  Or maybe it’s like the airline I described in Monday’s post where the special deals featured on the home page are only relevant to site visitors from a couple of cities.  Couldn’t segmentation and targeting help them to highlight offers on their home page that are relevant to a larger share of their site visitors? Your early segmentation and targeting efforts do not need to be complicated.  There are simple ways to start delivering a more relevant online customer experience, even if you’re dealing with anonymous site visitors.  These include targeting content to site visitors based on: Referral: Deliver targeted content to your site visitors that is based on where they came from or the search term they used to find your site Behavior:  Deliver content to your site visitors that is related or similar to content they’ve clicked on already Location:  Deliver content your site visitors that is most relevant for their geographic location (this would solve that pesky airline home page problem described above) So as you can see, there really are some very simple ways in which you can start improving your online customer experience using very basic segmentation and targeting methods.  One thing to keep in mind as you start to define you segmentation and targeting strategy is that there are many different types of attributes or combinations of attributes upon which you can base your segmentation and targeting strategy.  In addition to referral, behavior and location, other attributes that you should consider are: Profile Information:  What profile information do you know about this customer already?  Perhaps they provided some information on their interests and preferences when they first registered with your site. Time:  What time is it and how does that impact what my site visitors are looking for or trying to do? Demographics: What are my site visitors’ ages, incomes or ethnicities? Which attributes you select to include in your segmentation strategy will depend on your unique business needs and objectives.  Attributes such as behavior or referral may not be the most important targeting criteria depending on your situation. For example, if you’re a newspaper you might know that certain visitors are sports fans based on their profile information.  You can create a segment for sports fans and target sports related content to that segment of your readership online.  Or perhaps, a reader is browsing stories that are related to politics; you can use that visitor’s behavior to assign him or her to a segment for those interested in politics. From there you can recommend more stories to that visitor based on their interest in politics. For an airline, the visitor’s location may be a more important attribute. By detecting the visitor’s location, you can assign them to an appropriate segment and then target special flights and offers to them based on their likely departure airport. As you can see, there are many practical ways that you can start improving the experience your customers receive on your web presence using fairly basic segmentation and targeting techniques. If you want to learn more about segmentation and targeting using Oracle’s web experience management solution, check out this helpful video that demonstrates these powerful capabilities in Oracle WebCenter Sites. ***** On Demand Webcast Featuring Brian Solis of Altimeter Group Trends such as the mobile web, social media, gamification and real-time are changing customer behavior and expectations. In this new environment, many businesses will struggle. Some will fall by the wayside, while others learn to adapt and thrive. Watch this on demand webcast with Altimeter Group digital analyst and author, Brian Solis, and discover what your organization needs to know about how to compete in the new era of Digital Darwinism. View now.

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• SEO Implications of blog on site versus offsite?

  - by Kelli Davis

  I recently added a blog to one of our company's websites, and was confident that this increase in content on the site would have only positive SEO results. My boss, however, feels that we should have instead located the blog off-site, on a blogging platform such as Wordpress, Typepad, etc., in order to generate a backlink (assuming we'd link from blogging platform back to website.) While I know that backlinks are important for SEO, isn't content creation equally, if not more, important? Granted, I'd be creating content either way, but I figured we'd get more site traffic by having the blog located on our site versus a separate blogging platform. Am I incorrect in my priorities here? Boss's TOP priority is increasing the ranking of our website, so maybe a backlink would be better...? If we do need to relocate the blog to an off-site platform, is there a blogging platform that is more conducive to SEO than others? Is there a platform from which backlinks would be more valuable than others?

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• Updated Whitepapers for OUFW 4.0.1

  - by Anthony Shorten

  The whitepapers are progressively being updated for new facilities in Oracle Utilities Application Framework V4.0.1. The documents now will cover other versions of Oracle Utilities Application Framework (V2.1, V2.2, V4.0.1). The first round of updates are now available on My Oracle Support: 942074.1 - XAI Best Practices 836362.1 - Batch Best Practices 773473.1 - Oracle Utilities Application Framework Security Overview These have been updated for the new whitepaper format as well as the content. Content that is related to specific versions of the Framework are marked accordingly. New content since the last update are also indicated accordingly.

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