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  • ARM TechCon 2013: Oracle, ARM expand collaboration on servers, Internet of Things

    - by terrencebarr
    Over the years, Oracle has been making big investments in Java for ARM-based devices. This week, Oracle and ARM announced further expanding their collaboration on a number of fronts, from additional hardware platforms, porting layers, and optimized communication protocols, to 64-bit ARMv8 support, and IoT architectures. Henrik Stahl, VP of Product Management in the Java Platform Group at Oracle, just posted an excellent summary: “ARM TechCon 2013: Oracle, ARM expand collaboration on servers, Internet of Things”. Highly recommended reading. Cheers, – TerrenceFiled under: Embedded Tagged: 6LoWPAN, ARM, CoAP, Freescale, Gemalto, iot, Java Embedded, Java ME Embedded, Java SE Embedded, Lego Mindstorms, OpenJDK, Qualcomm, Raspberry Pi, TechCon

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  • Visual Studio 2010 Productivity Power Tool Extensions

    Last month I blogged about the Extension Manager that is built-into VS 2010 as well as about a cool VS 2010 PowerCommands extension that provides some extra features for Visual Studio.  The Visual Studio 2010 Extension Manager provides an easy way for developers to quickly find and install extensions and plugins that enhance the built-in functionality to VS 2010. New VS 2010 Productivity Power Tools Release Earlier this week Jason Zander announced the availability of a new VS 2010...Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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  • Stephen Forte visits IDEP Foundation Recipient of our post-tsunami .NET Charity Auction

    Earlier this week I got an email from Stephen Forte saying he was in Bali and would love to meet the folks from IDEP Foundation. IDEP is an Indonesian NGO for which Stephen and I coordinated a charity auction 5 years ago and raised $10,000. We raised another chunk of money in a repeat auction in June of that year as well. I sent an email to my dear friend Petra, a Canadian ex-pat, who runs IDEP. I met Petra through Keith Pleas who had connections to IDEP and was looking for help for them after...Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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  • Best Practices around Oracle VM with RAC: RAC SIG webcast - Thursday, March 18th -

    - by adam.hawley
    The RAC SIG will be hosting an interesting webcast this Thursday, March 18th at 9am pacific time (5pm GMT) on: Best Practices around Oracle VM with RAC The adaptation of virtualization technology has risen tremendously and continues to grow due to the rapid change and growth rate of IT infrastructures. With this in mind, this seminar focuses on configuration best practices, examining how Oracle RAC scales & performs in a virtualized environment, and evaluating Oracle VM Server's ease of use. Roger Lopez from Dell IT will be presenting. This Week's Webcast Connection Info: ==================================== Webcast URL (use Internet Explorer): https://ouweb.webex.com/ouweb/k2/j.php?ED=134103137&UID=1106345812&RT=MiM0 Voice can either be heard via the webconference or via the following dial in: Participant Dial-In 877-671-0452 International Dial-In 706-634-9644 International Dial-In No Link http://www.intercall.com/national/oracleuniversity/gdnam.html Intercall Password 86336

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  • Using Oracle ADF Data Visualization Tools (DVT) Line Graphs to Display Weather Information

    - by Christian David Straub
    OverviewA guest post by Jeanne Waldman.I have a simple JDeveloper Fusion application that retrieves weather data. I wanted to compare the week's temperatures of different locations in a graph. I decided to check out the dvt:lineGraph component, and it took me a few minutes to add it to my jspx page and supply it with data.Drag and Drop the dvt:lineGraph onto your pageI opened my .jspx page in design modeIn the Component Palette, I selected ADF Data Visualization.Then I dragged 'Line' onto my page.A dialog popped up giving me options of the type of line graph. I chose the default.A lineGraph displayed with some default data. Hook up your weather dataNow I wanted to hook up my own data. I browsed the tagdoc, and I found the tabularData attribute.Attribute: tabularDataType: java.util.ListTagDoc:Specifies a list of data that the graph uses to create a grid and populate itself. The List consists of a three-member Object array for each data value to be passed to the graph. The members of each array must be organized as follows: The first member (index 0) is the column label, in the grid, of the data value. This is generally a String. If the graph has a time axis, then this should be a Java Date. Column labels typically identify groups in the graph. The second member (index 1) is the row label, in the grid, of the data value. This is generally a String. Row labels appear as series labels in the graph (usually in the legend). The third member (index 2) is the data value, which is usually a Double.The first member is the column label of the data value. This would be the day of the week.The second member is the row label of the data value. This would be the location name.The third member is the data value, usually a Double. This would be the temperature. I already had all this information, I just needed to put it in a List with a three-member Object array for each data value.   /**    * This is used for the lineGraph to show the data for each location.    */   public List<Object[]> getTabularData()   {      List<Object[]> tabularData = new ArrayList<Object []>();      List<WeatherForecast> weatherForecastList = getWeatherForecastList();      // loop through the list and build up the tabular data. Then cache it.      for(WeatherForecast wf : weatherForecastList)      {        List<ForecastDay> forecastDayList = wf.getForecastDayList();        String location = wf.getLocation();        for (ForecastDay fday : forecastDayList)        {          String day = fday.getPrettyDate();          String highTemp = fday.getHighF();          tabularData.add(new Object[]{day, location, Double.valueOf(highTemp)});        }             }      return tabularData;    }  Now I bound the lineGraph to this method by setting tabularData to#{weatherForAllLocationsBean.tabularData}weatherForAllLocationsBean is my bean that is defined in faces-config.xml. Adding a barGraphIn about 30 seconds, I added a barGraph with the same data. I dragged and dropped a bar graph onto the page, used the same tabularData as I did in the line graph. The page looks like this:  ConclusionI was very happy how fast it was to hook up my weather data to these graphs. They look great, and they have built in functionality. For instance, I can hide/show a location by clicking on the name of the location in the legend.

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  • Fast Fashion Freshness

    - by David Dorf
    Fashion retailers such as H&M, Zara, and Wet Seal have perfected the fast fashion retailing model. The concept requires no replenishment in order to maintain assortment freshness and to create a sense of urgency for the consumer to purchase now. However, maintaining assortment freshness results in high product turnover, making markdown optimization a necessity. Wet Seal, for instance, needed to move from ad-hoc markdowns and dealing with surplus inventory to handling markdowns methodically across 8,000 SKUs with only 12-15 week lifecycle (from DC receipt to exit). By optimizing and automating markdowns, Wet Seal is reaching their goal of assortment freshness, which in turn increases sales. If you're interested in learning more, register for a free webinar occurring on May 13th featuring Join Daniel Ryu, Vice President of Planning and Allocation at Wet Seal. He'll be discussing how the fast fashion retailer maintains their goal of assortment freshness.

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  • Scrum in 5 Minutes

    - by Stephen.Walther
    The goal of this blog entry is to explain the basic concepts of Scrum in less than five minutes. You learn how Scrum can help a team of developers to successfully complete a complex software project. Product Backlog and the Product Owner Imagine that you are part of a team which needs to create a new website – for example, an e-commerce website. You have an overwhelming amount of work to do. You need to build (or possibly buy) a shopping cart, install an SSL certificate, create a product catalog, create a Facebook page, and at least a hundred other things that you have not thought of yet. According to Scrum, the first thing you should do is create a list. Place the highest priority items at the top of the list and the lower priority items lower in the list. For example, creating the shopping cart and buying the domain name might be high priority items and creating a Facebook page might be a lower priority item. In Scrum, this list is called the Product Backlog. How do you prioritize the items in the Product Backlog? Different stakeholders in the project might have different priorities. Gary, your division VP, thinks that it is crucial that the e-commerce site has a mobile app. Sally, your direct manager, thinks taking advantage of new HTML5 features is much more important. Multiple people are pulling you in different directions. According to Scrum, it is important that you always designate one person, and only one person, as the Product Owner. The Product Owner is the person who decides what items should be added to the Product Backlog and the priority of the items in the Product Backlog. The Product Owner could be the customer who is paying the bills, the project manager who is responsible for delivering the project, or a customer representative. The critical point is that the Product Owner must always be a single person and that single person has absolute authority over the Product Backlog. Sprints and the Sprint Backlog So now the developer team has a prioritized list of items and they can start work. The team starts implementing the first item in the Backlog — the shopping cart — and the team is making good progress. Unfortunately, however, half-way through the work of implementing the shopping cart, the Product Owner changes his mind. The Product Owner decides that it is much more important to create the product catalog before the shopping cart. With some frustration, the team switches their developmental efforts to focus on implementing the product catalog. However, part way through completing this work, once again the Product Owner changes his mind about the highest priority item. Getting work done when priorities are constantly shifting is frustrating for the developer team and it results in lower productivity. At the same time, however, the Product Owner needs to have absolute authority over the priority of the items which need to get done. Scrum solves this conflict with the concept of Sprints. In Scrum, a developer team works in Sprints. At the beginning of a Sprint the developers and the Product Owner agree on the items from the backlog which they will complete during the Sprint. This subset of items from the Product Backlog becomes the Sprint Backlog. During the Sprint, the Product Owner is not allowed to change the items in the Sprint Backlog. In other words, the Product Owner cannot shift priorities on the developer team during the Sprint. Different teams use Sprints of different lengths such as one month Sprints, two-week Sprints, and one week Sprints. For high-stress, time critical projects, teams typically choose shorter sprints such as one week sprints. For more mature projects, longer one month sprints might be more appropriate. A team can pick whatever Sprint length makes sense for them just as long as the team is consistent. You should pick a Sprint length and stick with it. Daily Scrum During a Sprint, the developer team needs to have meetings to coordinate their work on completing the items in the Sprint Backlog. For example, the team needs to discuss who is working on what and whether any blocking issues have been discovered. Developers hate meetings (well, sane developers hate meetings). Meetings take developers away from their work of actually implementing stuff as opposed to talking about implementing stuff. However, a developer team which never has meetings and never coordinates their work also has problems. For example, Fred might get stuck on a programming problem for days and never reach out for help even though Tom (who sits in the cubicle next to him) has already solved the very same problem. Or, both Ted and Fred might have started working on the same item from the Sprint Backlog at the same time. In Scrum, these conflicting needs – limiting meetings but enabling team coordination – are resolved with the idea of the Daily Scrum. The Daily Scrum is a meeting for coordinating the work of the developer team which happens once a day. To keep the meeting short, each developer answers only the following three questions: 1. What have you done since yesterday? 2. What do you plan to do today? 3. Any impediments in your way? During the Daily Scrum, developers are not allowed to talk about issues with their cat, do demos of their latest work, or tell heroic stories of programming problems overcome. The meeting must be kept short — typically about 15 minutes. Issues which come up during the Daily Scrum should be discussed in separate meetings which do not involve the whole developer team. Stories and Tasks Items in the Product or Sprint Backlog – such as building a shopping cart or creating a Facebook page – are often referred to as User Stories or Stories. The Stories are created by the Product Owner and should represent some business need. Unlike the Product Owner, the developer team needs to think about how a Story should be implemented. At the beginning of a Sprint, the developer team takes the Stories from the Sprint Backlog and breaks the stories into tasks. For example, the developer team might take the Create a Shopping Cart story and break it into the following tasks: · Enable users to add and remote items from shopping cart · Persist the shopping cart to database between visits · Redirect user to checkout page when Checkout button is clicked During the Daily Scrum, members of the developer team volunteer to complete the tasks required to implement the next Story in the Sprint Backlog. When a developer talks about what he did yesterday or plans to do tomorrow then the developer should be referring to a task. Stories are owned by the Product Owner and a story is all about business value. In contrast, the tasks are owned by the developer team and a task is all about implementation details. A story might take several days or weeks to complete. A task is something which a developer can complete in less than a day. Some teams get lazy about breaking stories into tasks. Neglecting to break stories into tasks can lead to “Never Ending Stories” If you don’t break a story into tasks, then you can’t know how much of a story has actually been completed because you don’t have a clear idea about the implementation steps required to complete the story. Scrumboard During the Daily Scrum, the developer team uses a Scrumboard to coordinate their work. A Scrumboard contains a list of the stories for the current Sprint, the tasks associated with each Story, and the state of each task. The developer team uses the Scrumboard so everyone on the team can see, at a glance, what everyone is working on. As a developer works on a task, the task moves from state to state and the state of the task is updated on the Scrumboard. Common task states are ToDo, In Progress, and Done. Some teams include additional task states such as Needs Review or Needs Testing. Some teams use a physical Scrumboard. In that case, you use index cards to represent the stories and the tasks and you tack the index cards onto a physical board. Using a physical Scrumboard has several disadvantages. A physical Scrumboard does not work well with a distributed team – for example, it is hard to share the same physical Scrumboard between Boston and Seattle. Also, generating reports from a physical Scrumboard is more difficult than generating reports from an online Scrumboard. Estimating Stories and Tasks Stakeholders in a project, the people investing in a project, need to have an idea of how a project is progressing and when the project will be completed. For example, if you are investing in creating an e-commerce site, you need to know when the site can be launched. It is not enough to just say that “the project will be done when it is done” because the stakeholders almost certainly have a limited budget to devote to the project. The people investing in the project cannot determine the business value of the project unless they can have an estimate of how long it will take to complete the project. Developers hate to give estimates. The reason that developers hate to give estimates is that the estimates are almost always completely made up. For example, you really don’t know how long it takes to build a shopping cart until you finish building a shopping cart, and at that point, the estimate is no longer useful. The problem is that writing code is much more like Finding a Cure for Cancer than Building a Brick Wall. Building a brick wall is very straightforward. After you learn how to add one brick to a wall, you understand everything that is involved in adding a brick to a wall. There is no additional research required and no surprises. If, on the other hand, I assembled a team of scientists and asked them to find a cure for cancer, and estimate exactly how long it will take, they would have no idea. The problem is that there are too many unknowns. I don’t know how to cure cancer, I need to do a lot of research here, so I cannot even begin to estimate how long it will take. So developers hate to provide estimates, but the Product Owner and other product stakeholders, have a legitimate need for estimates. Scrum resolves this conflict by using the idea of Story Points. Different teams use different units to represent Story Points. For example, some teams use shirt sizes such as Small, Medium, Large, and X-Large. Some teams prefer to use Coffee Cup sizes such as Tall, Short, and Grande. Finally, some teams like to use numbers from the Fibonacci series. These alternative units are converted into a Story Point value. Regardless of the type of unit which you use to represent Story Points, the goal is the same. Instead of attempting to estimate a Story in hours (which is doomed to failure), you use a much less fine-grained measure of work. A developer team is much more likely to be able to estimate that a Story is Small or X-Large than the exact number of hours required to complete the story. So you can think of Story Points as a compromise between the needs of the Product Owner and the developer team. When a Sprint starts, the developer team devotes more time to thinking about the Stories in a Sprint and the developer team breaks the Stories into Tasks. In Scrum, you estimate the work required to complete a Story by using Story Points and you estimate the work required to complete a task by using hours. The difference between Stories and Tasks is that you don’t create a task until you are just about ready to start working on a task. A task is something that you should be able to create within a day, so you have a much better chance of providing an accurate estimate of the work required to complete a task than a story. Burndown Charts In Scrum, you use Burndown charts to represent the remaining work on a project. You use Release Burndown charts to represent the overall remaining work for a project and you use Sprint Burndown charts to represent the overall remaining work for a particular Sprint. You create a Release Burndown chart by calculating the remaining number of uncompleted Story Points for the entire Product Backlog every day. The vertical axis represents Story Points and the horizontal axis represents time. A Sprint Burndown chart is similar to a Release Burndown chart, but it focuses on the remaining work for a particular Sprint. There are two different types of Sprint Burndown charts. You can either represent the remaining work in a Sprint with Story Points or with task hours (the following image, taken from Wikipedia, uses hours). When each Product Backlog Story is completed, the Release Burndown chart slopes down. When each Story or task is completed, the Sprint Burndown chart slopes down. Burndown charts typically do not always slope down over time. As new work is added to the Product Backlog, the Release Burndown chart slopes up. If new tasks are discovered during a Sprint, the Sprint Burndown chart will also slope up. The purpose of a Burndown chart is to give you a way to track team progress over time. If, halfway through a Sprint, the Sprint Burndown chart is still climbing a hill then you know that you are in trouble. Team Velocity Stakeholders in a project always want more work done faster. For example, the Product Owner for the e-commerce site wants the website to launch before tomorrow. Developers tend to be overly optimistic. Rarely do developers acknowledge the physical limitations of reality. So Project stakeholders and the developer team often collude to delude themselves about how much work can be done and how quickly. Too many software projects begin in a state of optimism and end in frustration as deadlines zoom by. In Scrum, this problem is overcome by calculating a number called the Team Velocity. The Team Velocity is a measure of the average number of Story Points which a team has completed in previous Sprints. Knowing the Team Velocity is important during the Sprint Planning meeting when the Product Owner and the developer team work together to determine the number of stories which can be completed in the next Sprint. If you know the Team Velocity then you can avoid committing to do more work than the team has been able to accomplish in the past, and your team is much more likely to complete all of the work required for the next Sprint. Scrum Master There are three roles in Scrum: the Product Owner, the developer team, and the Scrum Master. I’v e already discussed the Product Owner. The Product Owner is the one and only person who maintains the Product Backlog and prioritizes the stories. I’ve also described the role of the developer team. The members of the developer team do the work of implementing the stories by breaking the stories into tasks. The final role, which I have not discussed, is the role of the Scrum Master. The Scrum Master is responsible for ensuring that the team is following the Scrum process. For example, the Scrum Master is responsible for making sure that there is a Daily Scrum meeting and that everyone answers the standard three questions. The Scrum Master is also responsible for removing (non-technical) impediments which the team might encounter. For example, if the team cannot start work until everyone installs the latest version of Microsoft Visual Studio then the Scrum Master has the responsibility of working with management to get the latest version of Visual Studio as quickly as possible. The Scrum Master can be a member of the developer team. Furthermore, different people can take on the role of the Scrum Master over time. The Scrum Master, however, cannot be the same person as the Product Owner. Using SonicAgile SonicAgile (SonicAgile.com) is an online tool which you can use to manage your projects using Scrum. You can use the SonicAgile Product Backlog to create a prioritized list of stories. You can estimate the size of the Stories using different Story Point units such as Shirt Sizes and Coffee Cup sizes. You can use SonicAgile during the Sprint Planning meeting to select the Stories that you want to complete during a particular Sprint. You can configure Sprints to be any length of time. SonicAgile calculates Team Velocity automatically and displays a warning when you add too many stories to a Sprint. In other words, it warns you when it thinks you are overcommitting in a Sprint. SonicAgile also includes a Scrumboard which displays the list of Stories selected for a Sprint and the tasks associated with each story. You can drag tasks from one task state to another. Finally, SonicAgile enables you to generate Release Burndown and Sprint Burndown charts. You can use these charts to view the progress of your team. To learn more about SonicAgile, visit SonicAgile.com. Summary In this post, I described many of the basic concepts of Scrum. You learned how a Product Owner uses a Product Backlog to create a prioritized list of tasks. I explained why work is completed in Sprints so the developer team can be more productive. I also explained how a developer team uses the daily scrum to coordinate their work. You learned how the developer team uses a Scrumboard to see, at a glance, who is working on what and the state of each task. I also discussed Burndown charts. You learned how you can use both Release and Sprint Burndown charts to track team progress in completing a project. Finally, I described the crucial role of the Scrum Master – the person who is responsible for ensuring that the rules of Scrum are being followed. My goal was not to describe all of the concepts of Scrum. This post was intended to be an introductory overview. For a comprehensive explanation of Scrum, I recommend reading Ken Schwaber’s book Agile Project Management with Scrum: http://www.amazon.com/Agile-Project-Management-Microsoft-Professional/dp/073561993X/ref=la_B001H6ODMC_1_1?ie=UTF8&qid=1345224000&sr=1-1

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  • Microsoft Windows HPC Server R2 Beta2

    Internally and unofficially we refer to this as "HPC Server v3" and its Beta2 became available last week. Read the full story on this blog post from Ryan and this one from Don. There has been a lot of excitement on the web for this release with coverage from last Wednesday here, here, here, here, here and here. Don't forget that Visual Studio 2010 makes it easy to develop for HPC Server including the MPI Cluster Debugger integration that I explained here and here. Comments about this...Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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  • Microsoft Windows HPC Server R2 Beta2

    - by Daniel Moth
    Internally and unofficially we refer to this as "HPC Server v3" and its Beta2 became available last week. Read the full story on this blog post from Ryan and this one from Don. There has been a lot of excitement on the web for this release with coverage from last Wednesday here, here, here, here, here and here. Don't forget that Visual Studio 2010 makes it easy to develop for HPC Server including the MPI Cluster Debugger integration that I explained here and here. Comments about this post welcome at the original blog.

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  • The Breakpoint with Paul Irish and Addy Osmani—Episode 2

    The Breakpoint with Paul Irish and Addy Osmani—Episode 2 Ask and vote for questions at: goo.gl Addy Osmani and the (real) Paul Irish return for the second live episode of the Breakpoint - a new show focusing on developer tooling and workflow. This week they'll be showing us brand new SASS, feature inspection and console features in the Chrome Developer Tools. If you want your to stay on the bleeding edge of tooling, you won't want to miss it. From: GoogleDevelopers Views: 0 0 ratings Time: 00:00 More in Science & Technology

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  • A new Bursting patch for EBS Customers.

    - by ashish.shrivastava
    Patch 8594771 for Bursting functionality was released last week. The patch is for EBS R12 and 11i Customers. Following bugs have been fixed against this patch. 9550733 - DELIVERYREQUEST DOES NOT ACCEPT THE COMM IN EMAIL ADDRESS ALIAS. 9483876 : XML PUBLISHER REPORT BURSTING PROGRAM NOT DEBUGGING AFTER PATCH 7352374 9433950 : JAVA.UTIL.ZIP.ZIPEXCEPTION: ZIP FILE MUST HAVE AT LEAST ONE ENTRY 9285648 : XML PUBLISHER REPORT BURSTING PROGRAM IGNORES PORT NUMBER FOR WEBDAV DELIVERY 9269498 : NOT ABLE TO GENERATE ALL TYPES OF OUTPUTS WHILE BURSTING WITH JDE INTEGRATION. 9110360 : BURSTING USING BACKGROUND AND TITLE TAGS IN BURSTING CONTROL FILE FAILS 8937963 : BURSTING - UNABLE TO USE SPECIFIC FILENAME MORE THAN ONCE CAUSING ZIPEXCEPTION 8871779 : THE CONCURRENT LOG DOES NOT CONTAIN INFO AFTER PATCH 7352374 8594771 - BURSTING DOES NOT SUPPORT ESCAPE CHARACTERS LIKE "FIRST LAST "

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  • Top 10 Tips & Tricks for Oracle SQL Developer

    - by thatjeffsmith
    Being a short week due to the holiday, and with everyone enjoying their Summer vacations (apologies Southern Hemispherians), I reckoned it was a great time to do one of those lazy recap-Top 10-Reader’s Digest type posts. I’ve been sharing 1-3 tips or ‘tricks’ a week since I started blogging about SQL Developer, and I have more than enough content to write a book. But since I’m lazy, I’m just going to compile a list of my favorite ‘must know’ tips instead. I always have to leave out a few tips when I do my presentations, so now I can refer back to this list to make sure I’m not forgetting anything. So without further ado… 1. Configure Your Preferences Yes, there are a LOT of options. But you don’t need to worry about all of them just yet. I do recommend you take a quick look at these ones in particular. Whether you’re new to the tool or have been using it for 5 years, don’t overlook these settings! 2. Disable Extensions You Aren’t Using If you’re not using Data Miner, or if you’re not working on a Migration – disable those extensions! SQL Developer will run leaner & meaner, plus the user interface will be a bit more simplified making the tool easier to navigate as well. 3. SQL Recall via Keyboard Access your history via the keyboard! Cycle through your recent SQL statements just using these magic key strokes! Ctrl+Up or Ctrl+Down. 4. Format Your Query Output Directly to CSV, XML, HTML, etc Have the query results pre-formatted in the format of your choice! Too lazy to run the Export wizard for your query result sets? Just add the SQL Developer output hints to your statement and have the output auto-magically formatted to the style of your choice! 5. Drag & Drop Multiple Tables to the Worksheet SQL Developer will auto-join the related objects. You can then toggle over to the Query Builder to toggle off the columns you don’t want to query. I guarantee this tip will save you time if you’re joining 3 or more tables! 6. Drag & Drop Multiple Tables to a Relational Model A pretty picture is worth a few dozen DDL scripts? SQL Developer does data modeling! If you ctrl-drag a table to a model, it will take that table and any related tables and reverse engineer them to a relational model! You can then print it out or export it to HTML, PDF, etc. 7. View Your PL/SQL Execution Output Automatically Function returns a refcursor? Procedure had 3 out parameters? When you run these programs via the Procedure Editor, we automatically capture the output and place them into one or more data grids for you to browse. 8. Disable Automatic Code Insight and Use It On-Demand Code Editor – Completion Insight – Enable Completion Auto-Popup (Keyword being Auto) Some folks really don’t like it when their IDEs or word-processors try to do ‘too much’ for them. Thankfully SQL Developer allows you to either increase the delay before it attempts to auto-complete your text OR to disable the automatic bit. Instead, you can invoke it on-demand. 9. Interactive Debugging – Change Your Variable Values as You Step Through Your PLSQL Watches aren’t just for watching. You can actually interact with your programs and ‘see what happens’ when X = 256 instead of 1. 10. Ditch the Tree View for the Schema Browser There’s nothing wrong with the Connection tree for browsing your database objects. But some folks just can’t seem to get comfortable with it. So, we built them a Schema Browser that uses a drop down control instead for changing up your schema and object types. Already Know This Stuff, Want More? Just check out my SQL Developer resource page, it’s one of the main links on the top of this page. Or if you can’t find something, just drop me a note in the form of a comment on this page and I’ll do my best to find it or write it for you.

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  • Why I&rsquo;m *NOT* Attending MOSOConf

    - by D'Arcy Lussier
    It’s my daughter’s birthday on Saturday, she turns 10! Lot’s of party planning to do this week! What, you thought this was going to be a rant post? Hope everyone has a fantastic time at MOSOConf and congrats to the organizers for putting on another fantastic event! Btw, if you’re looking to get even more mobile and web development goodness, come check out Prairie IT Pro & Dev Con in Regina this October – we just announced our current session/speaker line-up and we’ll be adding more sessions over the summer! Click the image below to visit the event site!

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  • Working with Legacy code

    - by andrewstopford
    I'm going to start a series on working with legacy code based on some of things I have learnt over the years. First I define my terms for 'legacy', I define legacy as (as someone on twitter called it) not brownfield but blackfield. Brownfield can be code you did yesterday, last week or last month etc. Blackfield tends to be a great older (think years old) and worked on by a great deal many people. Sure brownfield can also be legacy code but often has far less smells and technical debt, due to it's age the problems are often far worse and far harder to treat.  I'm not sure how many posts I'll write for the series or how long it will run for but I'll add them as and when they occur to me. Finally if you are working with the kind of codebase I describe then Michael Feathers 'Working with Legacy code' is a great resource.

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  • links for 2010-05-17

    - by Bob Rhubart
    Government 2.0 Expo 2010 - May 25-27, 2010 Washington DC WIKI page covering Oracle's sponsorship of Government 2.0 Expo 2010 in Washington, DC USA. (tags: architect enterprise2.0 oracle otn) @myfear: DOAG 2010 Conference and Exhibition CfP still running "In more than 300 speakers slots the DOAG 2010 Conference, which takes place November 16th-18th, 2010 in Nuremberg, provides current information on the successful use of the Oracle products as well as practical tips and tricks and exchange of experience. Stay up to date with informations and follow @doagkonferenz on twitter." -- Oracle ACE Director Marcus Eisele (tags: oracle otn oracleace DOAG) @oracle_ace: MySQL Track at ODTUG Kaleidoscope "It looks like MySQL will be making a splash in DC this year at ODTUG Kaleidoscope. The conference organizers have announced a new MySQL track. Is this a good thing? MySQL is not really an Oracle tool, per se. It is, however, an Oracle database. As a database geek, and as an Oracle ACE Director, I like it." -- Oracle ACE Director Lewis Cunningham (tags: oracle otn oracleace mysql ODTUG) @ORACLENERD: Exadata Quotes Oracle ACE Chet "ORACLENERD"Justice leverages Hollywood to share his thoughts on Oracle Exadata. (tags: oracle otn oracleace exadata) Anthony Shorten: Accessing JMX for Oracle WebLogic 11g Anthony Shortens illustrates one way to allow "a console like jconsole to remotely monitor and manage Oracle WebLogic using the JMX Mbeans." (tags: oracle otn weblogic java ejb jmx) The Aquarium: Oracle Blogs, Tweeters, Feeds and Planets The Aquarium shares "some useful links to Oracle-related content that I recently discovered, as seen from the perspective of a 'Sun classic' Oracle employee." (tags: oracle sun blogs community) Anthony Shorten: JMX Based Monitoring - Part Two - JVM Monitoring The second article in Anthony Shorten's series focusing on the JMX based monitoring capabilities possible with the Oracle Utilities Application Framework. (tags: oracle otn virtualization jvm jmx java)

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  • Great library of ASP.NET videos – Pluralsight!

    - by hajan
    I have been subscribed to the Pluralsight website and of course since ASP.NET is my favorite development technology, I passed throughout few series of videos related to ASP.NET. You have list of ASP.NET galleries from Fundamentals to Advanced topics including the latest features of ASP.NET 4.0, ASP.NET Ajax, ASP.NET MVC etc. Most of the speakers are either Microsoft MVPs or known technology experts! I was really curious to see the way they have organized the entire course materials, and trust me, I was quite amazed. I saw the ASP.NET 4.0 video series to confirm my knowledge and some other video series regarding general software development concepts, design patterns etc. I would like to point out if anyone of you is interested to get FREE 1-week .NET training pass in the Pluralsight library, please CONTACT ME, write your name and email and include the purpose of the message in the content. I hope you will find this useful. Regards, Hajan

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  • Troubleshooting Application Timeouts in SQL Server

    - by Tara Kizer
    I recently received the following email from a blog reader: "We are having an OLTP database instance, using SQL Server 2005 with little to moderate traffic (10-20 requests/min). There are also bulk imports that occur at regular intervals in this DB and the import duration ranges between 10secs to 1 min, depending on the data size. Intermittently (2-3 times in a week), we face an issue, where queries get timed out (default of 30 secs set in application). On analyzing, we found two stored procedures, having queries with multiple table joins inside them of taking a long time (5-10 mins) in getting executed, when ideally the execution duration ranges between 5-10 secs. Execution plan of the same displayed Clustered Index Scan happening instead of Clustered Index Seek. All required Indexes are found to be present and Index fragmentation is also minimal as we Rebuild Indexes regularly alongwith Updating Statistics. With no other alternate options occuring to us, we restarted SQL server and thereafter the performance was back on track. But sometimes it was still giving timeout errors for some hits and so we also restarted IIS and that stopped the problem as of now." Rather than respond directly to the blog reader, I thought it would be more interesting to share my thoughts on this issue in a blog. There are a few things that I can think of that could cause abnormal timeouts: Blocking Bad plan in cache Outdated statistics Hardware bottleneck To determine if blocking is the issue, we can easily run sp_who/sp_who2 or a query directly on sysprocesses (select * from master..sysprocesses where blocking <> 0).  If blocking is present and consistent, then you'll need to determine whether or not to kill the parent blocking process.  Killing a process will cause the transaction to rollback, so you need to proceed with caution.  Killing the parent blocking process is only a temporary solution, so you'll need to do more thorough analysis to figure out why the blocking was present.  You should look into missing indexes and perhaps consider changing the database's isolation level to READ_COMMITTED_SNAPSHOT. The blog reader mentions that the execution plan shows a clustered index scan when a clustered index seek is normal for the stored procedure.  A clustered index scan might have been chosen either because that is what is in cache already or because of out of date statistics.  The blog reader mentions that bulk imports occur at regular intervals, so outdated statistics is definitely something that could cause this issue.  The blog reader may need to update statistics after imports are done if the imports are changing a lot of data (greater than 10%).  If the statistics are good, then the query optimizer might have chosen to scan rather than seek in a previous execution because the scan was determined to be less costly due to the value of an input parameter.  If this parameter value is rare, then its execution plan in cache is what we call a bad plan.  You want the best plan in cache for the most frequent parameter values.  If a bad plan is a recurring problem on your system, then you should consider rewriting the stored procedure.  You might want to break up the code into multiple stored procedures so that each can have a different execution plan in cache. To remove a bad plan from cache, you can recompile the stored procedure.  An alternative method is to run DBCC FREEPROCACHE which drops the procedure cache.  It is better to recompile stored procedures rather than dropping the procedure cache as dropping the procedure cache affects all plans in cache rather than just the ones that were bad, so there will be a temporary performance penalty until the plans are loaded into cache again. To determine if there is a hardware bottleneck occurring such as slow I/O or high CPU utilization, you will need to run Performance Monitor on the database server.  Hopefully you already have a baseline of the server so you know what is normal and what is not.  Be on the lookout for I/O requests taking longer than 12 milliseconds and CPU utilization over 90%.  The servers that I support typically are under 30% CPU utilization, but your baseline could be higher and be within a normal range. If restarting the SQL Server service fixes the problem, then the problem was most likely due to blocking or a bad plan in the procedure cache.  Rather than restarting the SQL Server service, which causes downtime, the blog reader should instead analyze the above mentioned things.  Proceed with caution when restarting the SQL Server service as all transactions that have not completed will be rolled back at startup.  This crash recovery process could take longer than normal if there was a long-running transaction running when the service was stopped.  Until the crash recovery process is completed on the database, it is unavailable to your applications. If restarting IIS fixes the problem, then the problem might not have been inside SQL Server.  Prior to taking this step, you should do analysis of the above mentioned things. If you can think of other reasons why the blog reader is facing this issue a few times a week, I'd love to hear your thoughts via a blog comment.

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  • C# coding standards” Use the const directive only on natural constants

    - by Nathan Wilfert
    I've seen these 2 guidelines in coding c# standard and I’m not sure the what the 2nd one means. With the exception of zero and one, never hard-code a numeric value; always declare a constant instead. Use the const directive only on natural constants such as the number of days of the week. 1st what is the definition of a natural constants and if the number is not a natural constants given the 1st rule how does one declare a constant in c# without the const directive? See http://www.scribd.com/doc/10731655/IDesign-C-Coding-Standard-232 for reference.

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  • Installing SubText with Web PI

    - by Ben Griswold
    SubText is the engine behind our company blog. With the goal of ensuring a smooth transition between the main website and the blogs, I spent some time tightening up the styles for the aggregate and individual blogs last week.  This required a custom SubText skin and lot of css tweaking. Though I’ve previously had the SubText source running on my machine, there was no need to update or rebuild the solution in my current case so just went ahead with a local installation using the Microsoft Web Platform Installer (Web PI).  I just checked the SubText box, provided answers to a few key setup questions (admin user credentials, SubText database, etc) and I was up and running in minutes.   Once the setup was complete, I was asked if I’d like to launch SubText.  The SubText Installation Wizard picked up where Web PI left off and the setup couldn’t have been easier.  Web PI provides quick and easy installs for lots of goodies.  Check it out.

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  • Silverlight Cream for December 05, 2010 -- #1003

    - by Dave Campbell
    In this (Almost) All-Submittal Issue: John Papa(-2-), Jesse Liberty, Tim Heuer, Dan Wahlin, Markus Egger, Phil Middlemiss, Coding4Fun, Michael Washington, Gill Cleeren, MichaelD!, Colin Eberhardt, Kunal Chowdhury, and Rabeeh Abla. Above the Fold: Silverlight: "Two-Way Binding on TreeView.SelectedItem" Phil Middlemiss WP7: "Taking Screen Shots of Windows Phone 7 Panorama Apps" Markus Egger Training: "Beginners Guide to Visual Studio LightSwitch (Part - 4)" Kunal Chowdhury Shoutouts: Don't let the fire go out... check out the Firestarter Labs Bart Czernicki discusses the need for 64-bit Silverlight: Why a 64-bit runtime for Silverlight 5 Matters Laurent Duveau is interviewed by the SilverlightShow folks to discuss his WP7 app: Laurent Duveau on Morse Code Flash Light WP7 Application From SilverlightCream.com: John Papa: Silverlight 5 Features John Papa has a post up highlighting his take on what's cool in the new featureset for Silverlight 5... including an external link to the keynote. Silverlight Firestarter Keynote and Sessions John Papa also has posted links to all the individual session videos... what a great resource! Yet Another Podcast #17 – Scott Guthrie Jesse Liberty went big with his latest Yet Another Podcast ... he is interviewing Scott Guthrie about the Firestarter, Silverlight, WP7. and more. Silverlight 5 Plans Revealed With this post from Tim Heuer, I find myself adding a Silverlight 5 tag... so bring on the fun! ... unless you've been overloaded like I have since last Thursday, you've probably seen this, but what the heck... Silverlight Firestarter Wrap Up and WCF RIA Services Talk Sample Code Phoenix's own Dan Wahlin had a great WCF RIA Services presentation at the Firestarter last week, and his material and lots of other good links are up on his blog, and I'd say that even if he didn't have a couple shoutouts to me in it :) Thanks Dan!! Taking Screen Shots of Windows Phone 7 Panorama Apps Markus Egger helps us all out with a post on how to get screenshots of your WP7 Panorama app... in case you haven't tried it ... it's not as easy as it sounds! Two-Way Binding on TreeView.SelectedItem Phil Middlemiss is back with a post taking some of the mystery out of the TreeView control bound to a data context and dealing with the SelectedItem property... oh yeah, and throw all that into MVVM! Great tutorial as usual, a cool behavior, and all the source. Native Extensions for Microsoft Silverlight Alan Cobb pointed me to a quick post up on the Coding4Fun site about the NESL (Native Extensions for SilverLight) from Microsoft that give access to some cool features of Windows 7 from Silverlight... I added an NESL tag in case other posts appear on this subject. Silverlight Simple Drag And Drop / Or Browse View Model / MVVM File Upload Control Michael Washington has another great tutorial up at CodeProject that expands on prior work he'd done with drag/drop file upload with this post on integrating an updated browse/upload into ViewModel/MVVM projects, all of which is Blendable. The validation story in Silverlight (Part 1) In good news for all of us, Gill Cleeren has started a tutorial series at SilverlightShow on Silverlight Validation. The first one is up discussing the basics... The Common Framework MichaelD! has a WPF/Silverlight framework up with Facebook Authentication, Xaml-driven IOC, T4 synchronous WCF proxies, and WP7 on the roadmap... source on CodePlex, check it out and give him some feedback. Exploring Reactive Extensions (Rx) through Twitter and Bing Maps Mashups If you've been waiting around to learn Rx, Colin Eberhardt has the post up for you (and me)... great tutorial up on Twitter and Bing Maps Mashups ... and all the code... for the twitter immediate app, and also the UKSnow one we showed last week... check out the demo page, and grab the source! Beginners Guide to Visual Studio LightSwitch (Part - 4) Kunal Chowdhury has the 4th part of his Lightswitch tutorial series up at SilverlightShow. In this one, he shows how to integrate multiple tables into a screen. It is here Take Your Silverlight Application Full Screen & intercept all windows keys !! Rabeeh Abla sent me this link to the blog describing a COM exposed library that intercepts all keys when Silverlight is full-screen. There are a few I hit when I'm going through blogs that Ctrl-W (FF) just won't take down and that annoys me... so this might be a solution if you have that problem... worth a look anyway! Stay in the 'Light! Twitter SilverlightNews | Twitter WynApse | WynApse.com | Tagged Posts | SilverlightCream Join me @ SilverlightCream | Phoenix Silverlight User Group Technorati Tags: Silverlight    Silverlight 3    Silverlight 4    Windows Phone MIX10

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  • Protecting offline IRM rights and the error "Unable to Connect to Offline database"

    - by Simon Thorpe
    One of the most common problems I get asked about Oracle IRM is in relation to the error message "Unable to Connect to Offline database". This error message is a result of how Oracle IRM is protecting the cached rights on the local machine and if that cache has become invalid in anyway, this error is thrown. Offline rights and security First we need to understand how Oracle IRM handles offline use. The way it is implemented is one of the main reasons why Oracle IRM is the leading document security solution and demonstrates our methodology to ensure that solutions address both security and usability and puts the balance of these two in your control. Each classification has a set of predefined roles that the manager of the classification can assign to users. Each role has an offline period which determines the amount of time a user can access content without having to communicate with the IRM server. By default for the context model, which is the classification system that ships out of the box with Oracle IRM, the offline period for each role is 3 days. This is easily changed however and can be as low as under an hour to as long as years. It is also possible to switch off the ability to access content offline which can be useful when content is very sensitive and requires a tight leash. So when a user is online, transparently in the background, the Oracle IRM Desktop communicates with the server and updates the users rights and offline periods. This transparent synchronization period is determined by the server and communicated to all IRM Desktops and allows for users rights to be kept up to date without their intervention. This allows us to support some very important scenarios which are key to a successful IRM solution. A user doesn't have to make any decision when going offline, they simply unplug their laptop and they already have their offline periods synchronized to the maximum values. Any solution that requires a user to make a decision at the point of going offline isn't going to work because people forget to do this and will therefore be unable to legitimately access their content offline. If your rights change to REMOVE your access to content, this also happens in the background. This is very useful when someone has an offline duration of a week and they happen to make a connection to the internet 3 days into that offline period, the Oracle IRM Desktop detects this online state and automatically updates all rights for the user. This means the business risk is reduced when setting long offline periods, because of the daily transparent sync, you can reflect changes as soon as the user is online. Of course, if they choose not to come online at all during that week offline period, you cannot effect change, but you take that risk in giving the 7 day offline period in the first place. If you are added to a NEW classification during the day, this will automatically be synchronized without the user even having to open a piece of content secured against that classification. This is very important, consider the scenario where a senior executive downloads all their email but doesn't open any of it. Disconnects the laptop and then gets on a plane. During the flight they attempt to open a document attached to a downloaded email which has been secured against an IRM classification the user was not even aware they had access to. Because their new role in this classification was automatically synchronized their experience is a good one and the document opens. More information on how the Oracle IRM classification model works can be found in this article by Martin Abrahams. So what about problems accessing the offline rights database? So onto the core issue... when these rights are cached to your machine they are stored in an encrypted database. The encryption of this offline database is keyed to the instance of the installation of the IRM Desktop and the Windows user account. Why? Well what you do not want to happen is for someone to get their rights for content and then copy these files across hundreds of other machines, therefore getting access to sensitive content across many environments. The IRM server has a setting which controls how many times you can cache these rights on unique machines. This is because people typically access IRM content on more than one computer. Their work desktop, a laptop and often a home computer. So Oracle IRM allows for the usability of caching rights on more than one computer whilst retaining strong security over this cache. So what happens if these files are corrupted in someway? That's when you will see the error, Unable to Connect to Offline database. The most common instance of seeing this is when you are using virtual machines and copy them from one computer to the next. The virtual machine software, VMWare Workstation for example, makes changes to the unique information of that virtual machine and as such invalidates the offline database. How do you solve the problem? Resolution is however simple. You just delete all of the offline database files on the machine and they will be recreated with working encryption when the Oracle IRM Desktop next starts. However this does mean that the IRM server will think you have your rights cached to more than one computer and you will need to rerequest your rights, even though you are only going to be accessing them on one. Because it still thinks the old cache is valid. So be aware, it is good practice to increase the server limit from the default of 1 to say 3 or 4. This is done using the Enterprise Manager instance of IRM. So to delete these offline files I have a simple .bat file you can use; Download DeleteOfflineDBs.bat Note that this uses pskillto stop the irmBackground.exe from running. This is part of the IRM Desktop and holds open a lock to the offline database. Either kill this from task manager or use pskillas part of the script.

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  • Podcast Show Notes &ndash; Oracle Coherence and Data Grid Technology - Part 1

    - by Bob Rhubart
    This week’s ArchBeat Podcast program kicks off a three-part series featuring a discussion of Oracle Coherence and data grid technology. Listen to Part 1 The panelists for this discussion are: Cameron Purdy, VP of Development, Oracle Blog | Twitter | LinkedIn | Oracle Mix Aleksandar Seovic, founder and managing director at S4HC Inc. Blog| Twitter | LinkedIn | Oracle Mix | Oracle ACE Profile (Aleks is also the author of  Oracle Coherence 3.5 from Packt Publishing.) John Stouffer, independent consultant, Oracle Applications DBA/Architect Blog |  LinkedIn | Oracle Mix | Oracle ACE Profile Part two will be available on June 23, part 3 on June 30. Coming soon On July 7 the ArchBeat Podcast kicks of a series featuring an open discussion of Architecture and Agility. Stay tuned: RSS   Technorati Tags: oracle,otn,arch2arch,archbeat,coherence,data grid,cameron purdy,aleks seovic del.icio.us Tags: oracle,otn,arch2arch,archbeat,coherence,data grid,cameron purdy,aleks seovic

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  • MySQL Workbench will not open on my Ubuntu 12.04

    - by Voidcode
    I have install mysql-workbench version 5.2.38+dfsg-3 via Ubuntu Software Center on my Ubuntu 12.04 laptop for some week ago, This work fine until now! Now when I press in the mysql-workbench icon in the Unity lanuncher, It just start opening and then nothing happens :( If I try start it via the terminal: I get this: http://paste.ubuntu.com/1004428/ UPDATE: I can open it via: sudo mysql-workbench But then is can save my passwords.. it says: voidcode@voidcode-Aspire-5750:~$ sudo mysql-workbench [sudo] password for voidcode: ** Message: Gnome keyring daemon seems to not be available. Stored passwords will be lost once quit Ready.

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  • MAAS not working

    - by Zimika
    I'm trying a whole week to make MASS to work, but no results. This is the procedure: maas createsuperuser sudo apt-get install maas-dhcp maas-import-isos apt-get install maas-enlist tftpd-hpa maas-import-isos After this I start node machine with PXE as default first boot device, and select option maas-enlist. Sistem start to installing some things, and after that on MAAS WebUI stand 1 node. But when I click on Node button on WebUI or refresh page, it show 0 node. Command cobbler system list showing: root@maas-serv:~# cobbler system list default node-3ee116ea-a8b2-11e1-a735-50e549e38206 Also, sometime this procedure register one node, but when registering second one, same problem like I described up. root@maas-serv:/var/lib/tftpboot/pxelinux.cfg# is empty, only default is there. On command maas-import-isos there is a one warning. ftpboot/images/precise-x86_64-maas-ephemeral/initrd copying images generating GPXE/PXE configuration files generating PXE menu structure warning: kernel option length exceeds 255 warning: kernel option length exceeds 255 warning: kernel option length exceeds 255 warning: kernel option length exceeds 255 copying files for distro: precise-x86_64

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  • Guest Post: Christian Finn: Is Facebook About to Become a Victim of its Own Success?

    - by Michael Snow
    12.00 Print 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Cambria","serif"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;}  Since we have a number of new members of the WebCenter Evangelist team - I thought it would be appropriate to close the week with the newest hire and leader of the global WebCenter Evangelists, Christian Finn, who has just joined the Red team after many years with the small technology company up in Redmond, WA. He gave an intro to himself in an earlier post this morning but his post below is a great example of how customer engagement takes on a life of its own in our global online connected and social digital ecosystem. Is Facebook About to Become a Victim of its Own Success? What if I told you that your brand could advertise so successfully, you wouldn’t have to pay for the ads? A recent campaign by Ford Motor Company for the Ford Focus featuring Doug the spokespuppet (I am not making this up) did just that—and it raises some interesting issues for marketers and social media alike in the brave new world of customer engagement that is the Social Web. Allow me to elaborate. An article in the Wall Street Journal last week—“Big Brands Like Facebook, But They Don’t Like to Pay” tells the story of Ford’s recently concluded online campaign for the 2012 Ford Focus. (Ford, by the way, under the leadership of people such as Scott Monty, has been a pioneer of effective social campaigns.) The centerpiece of the campaign was the aforementioned Doug, who appeared as a character on Facebook in videos and via chat. (If you are not familiar with Doug, you can see him in action here, and read the WSJ story here.) You may be thinking puppet ads are a sign of Internet Bubble 2.0 and want to stop now, but bear with me. The Journal reported that Ford spent about $95M on its overall Ford Focus campaign, with TV accounting for over $60M of that spend. The Internet buy for the campaign was just over $10M, which included ad buys to drive traffic to Facebook for people to meet and ‘Like’ Doug and some amount on Facebook ads, too, to promote Doug and by extension, the Ford Focus. So far, a fairly straightforward consumer marketing story in the Internet Era. Yet here’s the curious thing: once Doug reached 10,000 fans on Facebook, Ford stopped paying for Facebook ads. Doug had gone viral with people sharing his videos with one another; once critical mass was reached there was no need to buy more ads on Facebook. Doug went on to be Liked by over 43,000 people, and 61% of his fans said they would be more likely to consider buying a Focus. According to the article, Ford says Focus sales are up this year—and increasing sales is every marketer’s goal. And so in effect, Ford found its Facebook campaign so successful that it could stop paying for it, instead letting its target consumers communicate its messages for fun—and for free. Not only did they get a 3X increase in fans beyond their paid campaign, they had thousands of customers sharing their messages in video form for months. Since free advertising is the Holy Grail of marketing both old and new-- and it appears social networks have an advantage in generating that buzz—it seems reasonable to ask: what would happen to brands’ advertising strategies—and the media they use to engage customers, if this success were repeated at scale? It seems logical to conclude that, at least initially, more ad dollars would be spent with social networks like Facebook as brands attempt to replicate Ford’s success. Certainly Facebook ad revenues are on the rise—eMarketer expects Facebook’s ad revenues to quintuple by 2012 compared with 2009 levels, to nearly 2.9B. That’s bad news for TV and the already battered print media and good news for Facebook. But perhaps not so over the longer run. With TV buys, you have to keep paying to generate impressions. If Doug the spokespuppet is any guide, however, that may not be true for social media campaigns. After an initial outlay, if a social campaign takes off, the audience will generate more impressions on its own. Thus a social medium like Facebook could be the victim of its own success when it comes to ad revenue. It may be there is an inherent limiting factor in the ad spend they can capture, as exemplified by Ford’s experience with Dough and the Focus. And brands may spend much less overall on advertising, with as good or better results, than they ever have in the past. How will these trends evolve? Can brands create social campaigns that repeat Ford’s formula for the Focus with effective results? Can social networks find ways to capture more spend and overcome their potential tendency to make further spend unnecessary? And will consumers become tired and insulated from social campaigns, much as they have to traditional advertising channels? These are the questions CMOs and Facebook execs alike will be asking themselves in the brave new world of customer engagement. As always, your thoughts and comments are most welcome.

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